DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FASHION ADVERTISEMENT
1
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
2
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
PROCESS BOOK
3
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
PRODUCTION SCHEDULE
4
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BRANDS BY DYLLAN KHAWAM
BY VITTORIA ZAVATTI
BY DANIELLA CASTRO
BY KEEFE TIU
5
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BY DYLLAN KHAWAM
6
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BALENCIAGA INSIGHT Origin Paris, France
Social Media Instagram - 4.2 Million Followers Facebook - 1.2 Million Likes Twitter - 704,000 Followers
Product Balenciaga products are crafted with the highest-quality materials, design and workmanship
Target • • • •
Fashion-aware Self-confident Wealthy It-Bag enthusiast
7
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
STATEMENT Balenciaga is a high-end fashion brand based in Paris, France. With the current designer being Demna Gvasalia (Vetements Designer), the brand has taken a high-end streetwear aesthetic. “It’s inspired by the street and things we see every day, but then it’s put in a different context, where it doesn’t belong” - Demna Gvasalia
8
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
INSPIRATIO N
9
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MOOD BOARD
10
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MODEL - MADELINE DILUSTRO
PHOTOGRAPHER - KEEFE TIU
MAKEUP - VITTORIA ZAVATTI
LOCATION - 662 INDIAN ST, SAVANNAH, GA
SCHEDULE - OCTOBER 13, 2017 - 2:30PM
11
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION Shoot 1 • • • •
Mirror leaning against the wall Model facing camera Back of the model reflecting through the mirror Model body angled at 45 degrees
Shoot 2 • • •
Model standing in front of bushes with a slight angle Looking towards the camera Standing center in the composition
Shoot 3 • • •
Mirror standing out on field with the model facing towards the camera Hair covering most of the models face Mirror reflecting the back of the garment
12
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION SKETCHES 1.
2.
3.
13
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
14
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
15
CONTACT SHEET
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
16
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
ADVERTISEMENT LAYOUT SKETCHES
17
FINALS
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
18
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINAL ADVERTISEMENT
19
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
20
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BY VITTORIA ZAVATTI
21
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
LOUIS VUITTON INSIGHT Origin Paris, France
Social Media Instagram - 19.3 Million Followers Facebook - 20 Million Likes Twitter - 6.9 Million Followers
Product Handbags, travel bags, wallets and small leather goods, fashion jewelry, belts, scarves and accessories, sunglasses, shoes, agendas, books and pens, watches, fine jewelry and ready-to-wear.
Target • • •
Superior functionality and quality Perceived luxury as a reward Luxury as a means of self-indulgence
22
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
STATEMENT “The mission of the LVMH group is to represent the most refined qualities of Western " Art de Vive " around the world LVHM must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy” - LVMH
23
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
INSPIRATION
24
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MOOD BOARD
25
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MODEL - CAMILLE VON SIMSON
PHOTOGRAPHER - KEEFE TIU
MAKEUP - VITTORIA ZAVATTI
LOCATION - 404 BUTLER AVE, TYBEE ISLAND, GA
SCHEDULE - OCTOBER 11, 2017 - 4:30PM
26
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION Shoot 1 • • • •
Model walking through field Model looking into the distance Showcasing handbag on her left side Camera perspective knee upwards
Shoot 2 • • •
Model sitting on sand dunes Model looking to into camera lens Showcasing the front of the handbag
Shoot 3 • •
Model standing up on sand dunes Model leaning her head towards the right
27
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION SKETCHES
1.
2.
3.
28
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MAKE UP
29
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
30
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
31
CONTACT SHEET
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
32
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
ADVERTISEMENT LAYOUT SKETCHES
33
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINALS
34
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINAL ADVERTISEMENT
35
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
36
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BY DANIELLA CASTRO
37
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
Y-3 INSIGHT Origin Tokyo, Japan
Social Media Instagram - 1.6 Million Followers Facebook - 334.446 Likes
Product Y-3 products are sports clothing with refined and luxurious quality made of sustainable and recycled materials.
Target • • • •
Fashion-aware Sport enthusiast Wealthy Classical Japanese aesthetic
38
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
STATEMEN T Y3 is a collaboration between Japanese designer Yohji Yamamoto and German sporting giant Adidas. The line captures the fashion zeitgeist at the turn of the millennium, reflecting a no rules, high-meets-low approach to suits, sneakers, and hoodies as business attire. “With one eye on the past, I walk backwards into the future” - Yohji Yamamoto
39
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
INSPIRATION
40
MOOD BOARD
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
41
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MODEL - STEPHY TIAN
PHOTOGRAPHER - AUGUSTO SILVA
MAKEUP - ASHLEY SANCHEZ
LOCATION - 121 W Boundary St, Savannah, GA 31401
SCHEDULE - OCTOBER 11, 2017 - 7:30PM
42
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION Shoot 1 •
Model standing up with her hands in the shirts pocket
Shoot 2 •
Model running down garage ramp
Shoot 3 •
Model twirling and playing with the shirt
43
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION SKETCHES 1.
2.
3.
44
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MAKE UP
45
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
PHOTOGRAPHER & SET
46
CONTACT SHEET
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
47
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
ADVERTISEMENT LAYOUT SKETCHES
48
FINALS
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
49
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINAL ADVERTISEMENT
50
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
51
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
BY KEEFE TIU
52
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
CALVIN KLEIN INSIGHT Origin New York. United States
Social Media Instagram - 10.3 Million Followers Facebook - 11.9 Million Likes Twitter - 3.5 Million Followers
Product Women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture)
Target • •
Timeless modern fashion desire Sexy, minimalist, and urban aesthetic
53
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
STATEMENT "Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses." “Fashion is about change. It’s fun to keep changing and to change the silhouettes, to change the fabrics and to change the colour.” – Calvin Klein
54
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
INSPIRATION
55
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MOOD BOARD
56
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
MODEL - KIERSTEN HERR & KOSTA SEVIC
PHOTOGRAPHER - KEEFE TIU
MAKEUP - KIERSTEN HERR
LOCATION - 1716 HABERSHAM ST, UNIT 1 SAVANNAH, GA 31401
SCHEDULE - OCTOBER 14, 2017 - 6:30PM
57
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION Shoot 1 • •
Models lounging on the couch Watching a movie, laying in the corner close to each other
Shoot 2 • • •
Models laying on the bed Laying together while shooting upwards Leaning against headboard while shooting from a downward angle
Shoot 3 • •
Single shots of models on the bed Free posing, experimental
58
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
SHOOT DIRECTION SKETCHES 1.
2.
3.
59
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
60
BEHIND THE SCENES
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
61
CONTACT SHEET
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
62
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
ADVERTISEMENT LAYOUT SKETCHES
63
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINALS
CK 3 FINALS
64
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
FINAL ADVERTISEMENT
65
DYLLAN KHAWAM • VITTORIA ZAVATTI • KEEFE TIU • DANIELLA CASTRO FASHION ADVERTISEMENT CAMPAIGN / FASM 210 OSCAR BETANCUR
66