MEDIA KIT
In Every Issue »Real Estate »Tysons/Reston Premier
»Taste of Tysons/Taste of Reston
»Finance
»Around Town
»Catering
»Wine
»Music
»Home and Design
»Style
»Pet Care
»Gadgets & Gizmos
»Education
»Silver Line Update
»Health & Beauty
Why Advertise With Tysons Premier Over Other Media? According to an October, 2015 report by Nomos Research on why print magazine ads work, paper-based reading results in: • Higher comprehension and recall • Slower and deeper reading • More focused attention, less distraction • Stimulation of emotions and desires Also, print magazines rank NUMBER 1 in reaching affluent, influential consumers in more categories than all other media COMBINED! -GfK MRI, Spring 2016
Our Demographic Our Hand-Selected Readership is Your Marketing Advantage!
So, your message in Tysons Premier Magazine has a high impact and it works! For a simple reason. We get you in front of the most affluent audience in the market. We mail it to them. Free. The readership counts. But then everything counts—which brands are seen with yours, and, as importantly, who is not seen with your brand. Associate yourself with the best in the area through Tysons Media Group.
$200,000+
HOUSEHOLD INCOME
Tysons Premier and Tysons Media Group Digital – Delivering YOU with the right message, to the right audience, at the right time, in the right publication.
$800,000+ HOME VALUE
7
Leesburg
Our Distribution Area
7
Tysons Premier Magazine is a highly targeted publication and focuses on communities along the Silver Line. Our readers are among the most affluent in the DC area. In addition to our dedicated subscribers, they are mailed to a hand-selected audience of area residents with annual incomes of $200,000 or more, and home values of at least $800,000. We also mail copies to new movers in our distribution area.
267
Ashburn
15
7
267
Sterling
15
7
606
606
50
Herndon Reston 606
267 606
Dulles Airport
Great Falls 267
602
286
123
50
McLean Tysons
657
Oakton
50
15
267
Vienna
29
Chantilly 123
29 50
50
Falls Church 50
50 7
15 286
29 123
Print Circulation & Readership 15,000
MAILED TO HOMES (AVG. 2.5 READERS PER ISSUE)
46,000
TOTAL PRINT READERSHIP PER ISSUE
It’s a fact. New home owners will spend more on home-related products and services during their first six months of residence than established resident will spend in two years. It’s one of the greatest catalysts of consumer spending. The average new resident will spend about $7,300 on everything from window treatments to take-out meals in the three months following a move.
500
DISTRIBUTED LOCALLY (AVG. 17 READERS PER ISSUE1)
1. Source: Waiting Room Subscription Services (2007) The Value of Public Place Magazine Readership (http://www.wrss.com)
People in this transition phase respond most strongly to community publications—a spending “sweet spot” and a prime time to reach consumers when they are most receptive and need to forge new connections. New homeowners in the Tysons or Reston area receive a complimentary issue of Tysons Premier within 60 days of closing—giving you the chance of building the first relationship—which is usually the one they remain with.
Print Advertising Display Ads
Display advertising in Tysons Premier puts and keeps your message “Top of Mind” and into the homes and hearts of consumers with the discretionary incomes to afford your enterprise. Our stores are upbeat, indigenous to the our area, and “Upscale” bringing your brand to the top when consumers are looking for the best names and “Home Town Favorites.” Our “New Mover Initiative” brings your brand to the attention of our area’s new movers. “New Movers” are recession proof consumers-consumers who need to forge new relationships.
Profiles
Profiles are today’s “professional” way to bring your message to today’s consumers. In a crowded field of service providers, businesses need to give the prospective customer more information on “Why Us?” Every profile is published in our print magazines and on our digital issue with live links to your practice. Profiles include a photo and write up written by our professional staff and subject to your approval. PROFILE SIZES Full page 1/2 page (horizontal) 1/3 page (vertical)
DIGITAL MARKETING
More Than A Magazine With the rise of the digital age, it has never before been so important to leverage online advertising. You never know where your next customer may come from: email marketing, social media, online display ads, or anywhere else on the web. Our digital marketing offerings ensure you reach your target audience, no matter where they are!
DEDICATED EMAIL BLASTS Get your own dedicated email blast and share your message with over 17,000 email subscribers who have opted to receive special announcements from our advertisers. Pricing Dedicated Eblast
$695
EMAIL NEWSLETTER Our readers asked for more content, more often. We responded by creating a bi-weekly email newsletter for both our Tysons and Reston markets to keep readers up-to-date on the latest business openings, special events, and local news. Pricing Banner Ad
$399
Content Ad
$299
Sidebar Box Ad
$250
WEBSITE DISPLAY ADS We offer our magazine content both in print and online so our readers can connect with us in the way that is easiest for them! That is why it is important for you to reach your audience not just through our magazines, but through display advertising on our vivatysons.com and vivareston.com websites as well. There are a variety of size and location options available so you can tailor your ad to the needs and behavior of your audience. Pricing
Per Month
SOCIAL MEDIA MANAGEMENT Need someone experienced with social media to help you set up or manage your Facebook and Twitter pages? We have the skills and expertise to manage your social media presence and help you keep your followers informed about your business and industry, as well as attract new followers and customers!
Carousel Featured Ad
$595
Pricing
Homepage Story Ad
$450
Facebook & Twitter
$395
Sidebar Skyscraper Ad
$395
Facebook, Twitter & Instagram
$395
Sidebar Box Ad
$250
Per Month