Capsule Collection - Giordano Ladies

Page 1



1

2

3

4

Company Overview

Capsule Collection

Sales & Planning

Branding & Advertising

P. 4 - 9

P. 10 - 23

P. 24 - 55

P. 56 - 67

Company Overview

Theme

Line List

Tags and Packaging

Previous Collection

Product Category

Tech Packs

Main Competitors

Target Market

Collection Lineup

Key Item

Campaign Strategies

Customer Profile

Mood & Inspiration

Target Manufacturers

Product Launch

Fabric Selection

Cost Sheets

Colour Selection

Unit Breakdown

Unique Characteristics

Sales Plan Time & Action Calendar


4

4


Company overview

Giordano International Limited (Giordano or the Com-

pany)is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,100 staff with over 2,800 shops operating in more than 40 countries worldwide.

The Company is one of Asia-Pacific’s major retailers

and its brands include “Giordano”, offers menswear, womenswear and childrenswear; “Giordano Ladies”, caters to women, launched in 1996, and “BSX”, a value-oriented brand launched in 1999, offers casual streetwear.

5

5


Our belief

We believe “to be truly beautiful is to have great style”. At Giordano Ladies, great style means bringing out and enchancing the inner beauty in every one of us through simple, modern classic, timeless clothes. It’s what we really wear, what we put on when we don’t need to impress anybody, be anybody - that give us comfort.

Our VALUE

Our MISSION

“You are capable of doing something that makes a difference.”

“Happiness is being able to grow, develop, and share love and life.” Customer is our center of thought. To grow together with our customers, to develop a successful brand with our customers, and to share all the happy experiences with our customers - this is our mission.

6

6


SPRING & SUMMER 2017

7


TARGET MARKET

GEOGRAPHIC

WHO

WHAT

WHY

8

Asians, People who lives in Asia

(Hong Kong, Macau, Taiwan, China, Singapore, Thailand, Indonesia, Philippines)

DEMOGRAPHIC

Women, Age range : 25 - 50 Working Adults, Professionals, Designers, Stylists, Fashion Bloggers

PSYCHOGRAPHIC

Attached to fine designs Trend sensitive Minimalist

BEHAVIORAL

High usage For work and business Daily wear

BENEFITS SOUGHT

Design Quality Comfortibility Functionbility


CUSTOMER PROFILE BASIC INFO : Name : Ellen Age : 28 Occupation : Graphic Designer in DDB Hong Kong Income : Mid-range Education : Bachelor Degree in Graphic Design Hometown : Hong Kong PERSONALITY & INTERESTS : • Innovative, optimistic, visual & hands-on learner • Very passionate of visual art and design • VALS : Experiencer BEHAVIORAL : • Loves to sketch during free time • Use to go to art museums and exhibitions to have better ideas PHYSIOLOGICAL : • She moved away from the city recently in order to have a relaxed lifestyle HOPES AND DESIRES : • She hopes people can stop buying from fast fashion and focus more on the quality. 9


SS 2018 Theme


Timeless is a theme inspired by colour blocks, geometric shapes and neutural tinted palettes. It will bring out simple and minimal fashion that never go out of style. 11


Product Category


womenswear We are creating a womenswear capsule collection inspired by giordano/ladies’ pre-existing collection incorporating their style of clean, simple and timeless. Our collection consists of sleeveless tops, t-shirts, skirts, wide leg trousers and dresses in asymmetrical designs.

13

13


Collection Lineup


15

15


Mood & Inspiration


Timeless SS 2018


Fabric Selection


VISCOSE COTTON JERSEY

POLYESTER

LINEN

(97% POLYESTER, 3% SPANDEX)

(45% RAYON, 52% COTTON, 3% SPANDEX)

CHIFFON

(100% POLYESTER)

(100% LINEN)

LINING

(100% POLYESTER)

19


Colour selection


21


UNIQUE Characteristics


ASYMMETRICAL

COLOUR BLOCKS

CLEAN & MINIMAL


Line List & TECH PACK

Product : Sleeveless Blouse SKU : #400138 Colour : Multicolour Cost : $13.26 Retail : $59

Product : Asymmetrical Sleevesless Top SKU : #400139 Colour : White Cost : $14.31 Retail : $65

Product : Loose fit T-shirt SKU : #400141 Colour : Multicolour Cost : $8.62 Retail : $39

Product : Asymmetrical T-shirt SKU : #400142 Colour : Multicolour Cost : $10.07 Retail : $59


Product : Asymmetrical Skirt SKU : #200129 Colour : Beige Cost : $14.38 Retail : $90

Product : Asymmetrical Pencil Skirt SKU : #200130 Colour : Multicolour Cost : $19.11 Retail : $99

Product : Wide Leg Trousers SKU : #112388 Colour : Camel Cost : $24.37 Retail : $110

Product : Slim Fit Trousers SKU : #112378 Colour : Multicolour Cost : $17.37 Retail : $99

Product : Mock Neck Sleeveless One Piece SKU : #538121 Colour : Dusty Pink Cost : $20.66 Retail : $120

Product : Asymmetrical Sleeveless Dress SKU : #538122 Colour : Multicolour Cost : $25.48 Retail : $135

25


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S BLOUSE

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

CHIFFON (100% POLYESTER)

DELIEVERY 2 :

SIZE RANGE :

USD$59 (HKD$460)

SPEC INFORMATION

XS

S

M

L

A. SHOULDER

15”

15.5”

16”

16.5”

15.5”

16”

17”

18”

24”

24.5”

25”

25.5”

21.5”

22”

22.5”

23”

E. HEM HALF CIRCUMFERENCE

18”

18.5”

19”

19.5”

F. ARMHOLE CURVED

9”

9.25”

9.5”

9.75”

G. NECK OPENING

6”

6.25”

6.5”

6.75”

H. LENGTH OF FRONT OPENING

5”

5.25”

5.5”

5.75”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE) C. CENTRE BACK LENGTH D. CENTRE FRONT LENGTH

26

SLEEVELESS BLOUSE WITH CONTRAST FRONT OPENING AND BACK

XS, S, M, L


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S TOP

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

ASYMMETRICAL SLEEVELESS TOP WITH CONTRAST COLLAR CHIFFON (100% POLYESTER)

DELIEVERY 2 :

SIZE RANGE :

USD$65 (HKD$507)

SPEC INFORMATION

XS

S

M

L

A. SHOULDER

15”

15.5”

16”

16.5”

15.5”

16”

17”

18”

C. CENTRE BACK LENGTH

24”

24.5”

25”

25.5”

D. CENTRE FRONT LENGTH

24”

24.5”

25”

25.5”

E. HEM HALF CIRCUMFERENCE

18”

18.5”

19”

19.5”

F. ARMHOLE CURVED

9”

9.25”

9.5”

9.75”

G. NECK OPENING

6”

6.25”

6.5”

6.75”

H. LENGTH OF BACK OPENING

6”

6.25”

6.5”

6.75”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)

XS, S, M, L

27


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S TOP

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)

DELIEVERY 2 :

SIZE RANGE :

$39 (HKD$304)

SPEC INFORMATION

XS

S

M

L

15.5”

16”

16.5”

17”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)

16”

17”

18”

19”

C. CENTRE BACK LENGTH

22”

22.5”

23”

23.5”

D. CENTRE FRONT LENGTH

19”

19.5”

20”

20.5”

E. HEM HALF CIRCUMFERENCE

18”

18.5”

19.5”

20”

F. SLEEVE LENGTH

5”

5.5”

6”

6.5”

G. SLEEVE OPEN HALF CIRCUMFERENCE

5”

5.5”

6”

6.5”

H. NECK OPENING

8”

8.25”

8.5”

8.75”

A. SHOULDER

28

LOOSE-FIT SHORT SLEEVES T-SHIRT WITH CONTRAST SLEEVES

XS, S, M, L


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S TOP

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

ASYMMETRICAL SHORT SLEEVE T-SHIRT VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)

DELIEVERY 2 :

SIZE RANGE :

USD$59 (HKD$460)

SPEC INFORMATION

XS

S

M

L

15.5”

16”

16.5”

17”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)

16”

17”

18”

19”

C. CENTRE BACK LENGTH

23”

24”

25”

26”

D. CENTRE FRONT LENGTH

21”

22”

23”

24”

E. HEM HALF CIRCUMFERENCE

19”

19.5”

20”

20.5”

F. SLEEVE LENGTH

8”

8.5”

9”

9.5”

G. SLEEVE OPEN HALF CIRCUMFERENCE

6”

6.5”

7”

7.5”

H. LENGTH OF BACK ZIPPER

7”

7”

7.25”

7.25”

I. NECK OPENING

7”

7”

7.25”

7.25”

A. SHOULDER

XS, S, M, L

29


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S SKIRT

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

30

ASYMMETRICAL BANDED SHORT SKIRT LINEN (100% LINEN)

DELIEVERY 2 :

SIZE RANGE :

USD$90 (HKD$702)

SPEC INFORMATION

XS

S

M

L

A. WAIST HALF CIRCUMFERENCE

13”

14”

15”

15.5”

B. HEIGHT OF WAIST BAND

1.5”

1.5”

1.5”

1.5”

C. HIP HALF CIRCUMFERENCE

19.5”

20.5”

21.25”

22”

D. CENTRE BACK LENGTH

14.5”

15”

16”

17”

E. FRONT RIGHT LENGTH

16.5”

17”

18”

19”

XS, S, M, L


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S SKIRT

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

ASYMMETRICAL LAYERED BANDLESS PENCIL SKIRT POLYESTER (97% POLYESTER, 3% SPANDEX)

DELIEVERY 2 :

SIZE RANGE :

USD$99 (HKD$772)

SPEC INFORMATION

XS

S

M

L

12.5”

13”

14”

14.5”

B. HIP HALF CIRCUMFERENCE

16”

16.5”

17”

17.5”

C. FRONT LEFT LENGTH

22”

22”

23”

24”

D. FRONT RIGHT LENGTH

27”

27”

28”

28”

E. LENGTH OF SIDE ZIPPER

7”

7”

7.25”

7.5”

A. WAIST HALF CIRCUMFERENCE

XS, S, M, L

31


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S TROUSERS

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

POLYESTER (97% POLYESTER, 3% SPANDEX)

DELIEVERY 2 :

SIZE RANGE :

USD$110 (HKD$858)

SPEC INFORMATION

XS

S

M

L

A. WAIST HALF CIRCUMFERENCE

12”

13”

14”

15”

B. HIP HALF CIRCUMFERENCE

18”

18.5”

19”

19.5”

C. LENGTH

32”

33”

34”

35”

D. THIGH HALF CIRCUMFERENCE

9”

9.5”

10”

10.5”

E. CUFF HALF CIRCUMFERENCE

11”

12”

13”

14”

F. OUTSEAM

33”

34”

35”

36”

G. INSEAM

24.5”

25”

25.5”

26”

H. RISE

11.9”

11.9”

12”

12.4”

7”

7.”

7.25”

7.5”

J. HEIGHT OF BELT LOOP

2.5”

2.5”

2.5”

2.5”

K. WIDTH OF POCKET

6.5”

6.5”

6.5”

6.5”

4”

4”

4”

4”

I. HEIGHT OF FLY

L. WIDTH OF BACK POCKET

32

WIDE LEG TROUSERS WITH A SMALL POCKET IN THE FRONT, TWO ON THE SIDES AND TWO AT THE BACK

XS, S, M, L


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S TROUSERS

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

SLIM-FIT BANDLESS TROUSERS WITH A ZIPPER ON THE SIDE AND COLOUR BLOCKS ON THE _____ POLYESTER (97% POLYESTER, 3% SPANDEX)

DELIEVERY 2 :

SIZE RANGE :

USD$99 (HKD$772)

SPEC INFORMATION

XS

S

M

L

A. WAIST HALF CIRCUMFERENCE

12”

13”

14”

15”

B. HIP HALF CIRCUMFERENCE

17”

18”

18.5”

19.5”

C. LENGTH

32”

33”

34”

35”

D. THIGH HALF CIRCUMFERENCE

8”

8.5”

9”

9.5”

E. CUFF HALF CIRCUMFERENCE

4”

4.5”

5”

5.5”

F. INSEAM

19”

20”

21”

22”

G. LENGTH OF SIDE ZIPPER

7”

7.25”

7.5”

8”

XS, S, M, L

33


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S DRESS

PHONE :

(852) 2746 4668

INFORMATION DESCRIPTION :

PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

FABRIC CONTENT :

DELIEVERY 1 :

TARGET PRICE :

34

MOCK NECK SLEEVELESS ONE PIECE WITH ZIPPER AT THE UPPER BACK AND A SLIT IN THE BOTTOM FRONT CHIFFON (100% POLYESTER)

DELIEVERY 2 :

SIZE RANGE :

USD$120 (HKD$936)

SPEC INFORMATION

XS

S

M

L

A. SHOULDER

15”

15.5”

16”

16.5”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)

15.5”

16”

17”

18”

C. WAIST HALF CIRCUMFERENCE

16.5”

17”

18”

19”

D. CENTRE BACK LENGTH

33”

34”

35”

36”

E. CENTRE FRONT LENGTH

31”

32”

33”

34”

F. ARMHOLE CURVED

9”

9.25”

9.5”

9.75”

G. NECK OPENING

6”

6.25”

6.5”

6.75”

H. LENGTH OF BACK ZIPPER

7”

7.25”

7.5”

7.75”

I. LENGTH OF FRONT SLIT

15”

15.5”

16”

16.5”

XS, S, M, L


TECH PACK VENDOR : ADDRESS :

GIORDANO LADIES LANSING HOUSE, 43-45 QUEEN’S RD. CENTRAL, HONG KONG

PRODUCT :

WOMEN’S DRESS

PHONE :

(852) 2746 4668

DESCRIPTION :

SLEEVELESS DRESS WITH ASYMMETRICAL HEM LINE AND COLOUR BLOCKS AT THE TOP, ZIPPER AT THE UPPER BACK

FABRIC CONTENT :

LINEN (100% LINEN)

INFORMATION PRODUCT MANAGER :

VIVIAN LEE

SEASON :

SPRING / SUMMER 2018

DELIEVERY 1 :

TARGET PRICE :

DELIEVERY 2 :

SIZE RANGE :

USD$135 (HKD$1,053)

SPEC INFORMATION

XS

S

M

L

A. SHOULDER

15”

15.5”

16”

16.5”

B. CHEST HALF CIRCUMFERENCE (1” BELOW ARMHOLE)

15.5”

16”

17”

18”

C. WAIST HALF CIRCUMFERENCE

15.5”

16”

16.5”

17.5”

D. CENTRE BACK LENGTH

44”

45”

46”

47”

E. CENTRE FRONT LENGTH

40”

41”

42”

43”

F. ARMHOLE CURVED

9”

9.25”

9.5”

9.75”

G. NECK OPENING

6”

6.25”

6.5”

6.75”

H. LENGTH OF BACK ZIPPER

15”

15.5”

16”

16.5”

XS, S, M, L

35


Key Item

36


(front)

(back)

(before)

(after)

(detail)

(flats) 37


Target Manufacturer


深圳虎威制衣有限公司 Huwei Garment Co. Ltd (Shenzhen) Kang Qiao Road, Danzhutou Industrial Area, Longgang District, Shenzhen City, Guangdong Province, China

39


COST SHEET & UNIT BREAKDOWN


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

3,600

DESCRIPTION : SLEEVELESS BLOUSE

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$14.26

TEXTILE :

CHIFFON (100% POLYESTER) LINING (100% POLYESTER)

COLOURS :

WHITE / MINT / CAMEL

ITEM

QTY

PRICE

PRELIM

CHIFFON

0.8 YARD

$13/YARD

$10.40

LINING

0.6 YARD

$0.49/YARD

$0.294

1.4 YARDS

--

$10.694

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$3.0013

TOTAL COST

--

--

$14.24

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$14.26

MARK UP %

--

--

77.50%

MARK UP DOLLAR

--

--

$45.67

TOTAL

--

--

$58.93

FABRIC :

SUGGESTED RETAIL PRICE

$59

41


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

3,900

DESCRIPTION : ASYMMETRICAL SLEEVELESS TOP

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$13.31

TEXTILE :

CHIFFON (100% POLYESTER) LINING (100% POLYESTER)

COLOURS :

WHITE WITH CAMEL COLLAR

ITEM

QTY

PRICE

PRELIM

CHIFFON

0.8 YARD

$13/YARD

$10.40

LINING

0.6 YARD

$0.49/YARD

$0.294

1.4 YARDS

--

$10.694

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$3.0535

TOTAL COST

--

--

$14.29

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$14.31

MARK UP %

--

--

77.90%

MARK UP DOLLAR

--

--

$50.44

TOTAL

--

--

$64.75

FABRIC :

SUGGESTED RETAIL PRICE

42

$65


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

3,600

DESCRIPTION : LOOSE FIT T-SHIRT

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$8.62

TEXTILE :

VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)

COLOURS :

BEIGE / MINT

ITEM

QTY

PRICE

PRELIM

1.1 YARDS

$5/YARD

$5.50

1.1 YARDS

--

$5.50

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$2.6024

TOTAL COST

--

--

$8.64

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$8.62

MARK UP %

--

--

77.90%

MARK UP DOLLAR

--

--

$30.38

TOTAL

--

--

$39

FABRIC :

VISCOSE COTTON JERSEY

SUGGESTED RETAIL PRICE

$39

43


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

4,500

DESCRIPTION : ASYMMETRICAL T-SHIRT

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$10.07

TEXTILE :

VISCOSE COTTON JERSEY (45% RAYON, 52% COTTON, 3% SPANDEX)

COLOURS :

WHITE / BEIGE

ITEM

QTY

PRICE

PRELIM

1.3 YARDS

$5/YARD

$6.50

1.3 YARDS

--

$6.50

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$3.0072

TOTAL COST

--

--

$10.05

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$10.07

MARK UP %

--

--

82.80%

MARK UP DOLLAR

--

--

$48.48

TOTAL

--

--

$58.55

FABRIC :

VISCOSE COTTON JERSEY

SUGGESTED RETAIL PRICE

44

$59


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

2,100

DESCRIPTION : ASYMMETRICAL SKIRT

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$14.38

TEXTILE :

LINEN (100% LINEN) LINING (100% POLYESTER)

COLOURS :

BEIGE

ITEM

QTY

PRICE

PRELIM

LINEN

0.85 YARD

$12/YARD

$10.20

LINING

0.85 YARD

$0.49/YARD

$0.4165

1.7 YARDS

--

$10.6165

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$3.2048

TOTAL COST

--

--

$14.36

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$14.38

MARK UP %

--

--

84%

MARK UP DOLLAR

--

--

$75.50

TOTAL

--

--

$89.88

FABRIC :

SUGGESTED RETAIL PRICE

$90

45


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

1,800

DESCRIPTION : ASYMMETRICAL PENCIL SKIRT

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$20.11

TEXTILE :

POLYESTER (97% POLYESTER, 3% SPANDEX)

COLOURS :

BEIGE / CAMEL

ITEM

QTY

PRICE

PRELIM

1.52 YARDS

$10/YARD

$15.20

1.52 YARDS

--

$15.20

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$4.3475

TOTAL COST

--

--

$20.09

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$20.11

MARK UP %

--

--

79.60%

MARK UP DOLLAR

--

--

$78.47

TOTAL

--

--

$98.58

FABRIC :

POLYESTER

SUGGESTED RETAIL PRICE

46

$99


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

2,700

DESCRIPTION : WIDE LEG TROUSERS

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$24.37

TEXTILE :

POLYESTER (97% POLYESTER, 3% SPANDEX)

COLOURS :

CAMEL

ITEM

QTY

PRICE

PRELIM

2 YARDS

$10/YARD

$20.00

2 YARDS

--

$20.00

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$38072

TOTAL COST

--

--

$24.35

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$24.37

MARK UP %

--

--

77.85%

MARK UP DOLLAR

--

--

$85.65

TOTAL

--

--

$110.02

FABRIC :

POLYESTER

SUGGESTED RETAIL PRICE

$110

47


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

2,100

DESCRIPTION : SLIM FIT TROUSERS

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$17.37

TEXTILE :

POLYESTER (97% POLYESTER, 3% SPANDEX)

COLOURS :

BEIGE / MINT

ITEM

QTY

PRICE

PRELIM

1.3 YARDS

$10/YARD

$13.00

1.3 YARDS

--

$13.00

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$38072

TOTAL COST

--

--

$17.35

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$17.37

MARK UP %

--

--

82.40%

MARK UP DOLLAR

--

--

$81.32

TOTAL

--

--

$98.69

FABRIC :

POLYESTER

SUGGESTED RETAIL PRICE

48

$99


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

2,400

DESCRIPTION : MOCK NECK SLEEVELESS ONE PIECE

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$20.66

TEXTILE :

CHIFFON (100% POLYESTER) LINING (100% POLYESTER)

COLOURS :

DUSTY PINK

ITEM

QTY

PRICE

PRELIM

CHIFFON

1.25 YARDS

$13/YARD

$16.25

LINING

1.25 YARDS

$0.49/YARD

$0.6125

2.5 YARDS

--

$16.8625

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$3.23

TOTAL COST

--

--

$20.64

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$20.66

MARK UP %

--

--

82.77%

MARK UP DOLLAR

--

--

$99.25

TOTAL

--

--

$119.91

FABRIC :

SUGGESTED RETAIL PRICE

$120

49


AGENT :

HUWEI GARMENT CO. LTD

COO :

CHINA

DATE :

10 NOV 2017

ALLOWANCE :

3,000

DESCRIPTION : ASYMMETRICAL SLEEVELESS DRESS

SIZE RANGES :

XS, S, M, L

COMPANY :

GIORDANO/LADIES

SELLING PRICE :

$25.48

TEXTILE :

LINEN (100% LINEN) LINING (100% POLYESTER)

COLOURS :

BEIGE / DUSTY PINK / CAMEL

ITEM

QTY

PRICE

PRELIM

LINEN

1.7 YARDS

$12/YARD

$20.40

LINING

1 YARDS

$0.49/YARD

$0.49

2.7 YARDS

--

$20.89

LABELS

2

$0.185/PIECE

$0.3700

POLY BAGS

1

$0.0225/PIECE

$0.0225

HANG TAGS

1

$0.1500/PIECE

$0.1500

CMT

1

--

$4.0275

TOTAL COST

--

--

$25.46

DUTY

--

$75.30/30,000PCS

$0.0025

FREIGHT

--

$542.17/30,000PCS

$0.0181

TOTAL COG

--

--

$25.48

MARK UP %

--

--

81.10%

MARK UP DOLLAR

--

--

$109.33

TOTAL

--

--

$134.81

FABRIC :

SUGGESTED RETAIL PRICE

50

$135


UNIT BREAKDOWN SKU #

DESCRIPTION

% to TOTAL

TOTAL UNITS

AVERAGE MONTHLY UNITS

RETAIL PER UNIT

TOTAL RETAIL

COST PER UNIT

TOTAL COST

TOTAL MARGIN $

MARKUP $

MARKUP %

#400138

SLEEVELESS BLOUSE

12%

3,600

600

USD$59 (HKD$460)

$212,400

$13.26

$47,736

$164,664

$45.74

77.50%

#400139

ASYMMETRICAL SLEEVELESS TOP

13%

3,900

650

USD$65 (HKD$507)

$253,500

$14.31

$55,809

$197,691

$50.69

77.90%

#400141

LOOSE FIT T-SHIRT

13%

3,600

600

USD$39 (HKD$304)

$140,400

$8.62

$31,032

$109,368

$30.38

77.90%

#400142

ASYMMETRICAL T-SHIRT

15%

4,500

750

USD$59 (HKD$460)

$265,500

$10.07

$45,315

$220,185

$48.93

82.80%

#200129

ASYMMETRICAL SKIRT

7%

2,100

350

USD$90 (HKD$702)

$189,000

$14.38

$30,198

$158,802

$75.62

84.00%

#200130

ASYMMETRICAL PENCIL SKIRT

6%

1,800

300

USD$99 (HKD$772)

$178,200

$20.11

$36,198

$142,002

$78.89

79.60%

#112388

WIDE LEG TROUSERS

9%

2,700

450

USD$110 (HKD$858)

$297,000

$24.37

$65,799

$231,201

$85.63

77.85%

#112378

SLIM FIT TROUSERS

7%

2,100

350

USD$99 (HKD$772)

$207,900

$17.37

$36,477

$171,423

$81.63

82.40%

#538121

MOCK NECK SLEEVELESS ONE PIECE

8%

2,400

400

USD$120 (HKD$936)

$288,000

$20.66

$49,584

$238,416

$99.34

82.77%

#538122

ASYMMETRICAL SLEEVELESS DRESS

10%

3,000

500

USD$135 (HKD$1,053)

$405,000

$25.48

$76,444

$328,556

$109.52

81.10%

AVERAGE

--

--

--

USD$87.50

--

$16.76

36198

--

$70.64

80.38%

TOTAL

100%

30,000

--

--

$2,436,900

--

$474,592

$1,962,308

--

--

(RETAIL PRICE ROUNDED TO THE NEAREST WHOLE NUMBER)

51


SALES PLAN

52


(Giordano International Limtied Interim Report 2017)

According to the Giordano International Limited Interim Report 2017, the sales of Giordano Ladies for the first six months in 2017 is HKD$203 million, at around USD$26 million. As this is a capsule collection with 10 limited edition products, the collection will take up to 10% of the regular collection. We are hoping the sales for the collection can reach HKD$19 million, at around USD$2.43 million.

53


TIME And ACTION CALENDAR


STAGE

ACTION/ACTIVITIES

DATE

1

ORDER CONFIRMATION

2 JUNE 2017

2

RESEARCH AND DEVELOPMENT CONCEPT

16 JUNE 2017

3

COLOUR BREAKDOWN

23 JUNE 2017

4

FINAL LABDIP APPROVAL DUE

30 JUNE 2017

5

START DEVELOPMENT

14 JULY 2017

6

FIRST SAMPLE DUE TO HONG KONG

28 JULY 2017

7

SECOND SAMPLE DUE TO HONG KONG

25 AUGUST 2017

8

FIT APPROVAL DUE

22 SEPTEMBER 2017

9

FACTORY ALLOCATION

3 NOVEMBER 2017

10

APPROVAL DEADLINE

10 NOVEMBER 2017

11

PRODUCTION START

12 JANUARY 2018

12

PRODUCTION COMPLETE

19 JANUARY 2018

13

TOP SAMPLE SUBMIT

21 JANUARY 2018

14

PACKING FOR SHIPMENT

27 JANUARY 2018

15

SHIPMENT

31 JANUARY 2018

16

ARRIVE HONG KONG

2 FEBUARY 2018

17

DISTRIBUTED TO DIFFERENT STORES

4 FEBUARY 2018

18

ON FLOOR

14 FEBUARY 2018 55


TAGS & PACKAGING


(size label)

(hangtags)

(care instruction label)

57


MAIN COMPETITORS

Main competitors

58


COS

CLUB MONACO

ZARA 59


Advertising Strategies


A mockup poster with a model wearing one of the key items of the new season - timeless SS 2018

61


62


63


Product Launch


Sky100 is a 360-degree indoor observation deck on the 100th floor of the International Commerce Centre, in West Kowloon, Hong Kong. On the west side of the deck, Cafe100 is inspired by the relaxing ambience of a Parisians terrace cafĂŠ. It is perfect for events and parties to let guests enjoy exquisite dishes such as sweet and savory crĂŞpes, waffles, panini sandwiches and poffertjes while taking in the panoramic view of boundless sea and captivating sunset.

EVENT : timeless SS 2018 LAUNCH PARTY in SKY100 @ Hong Kong ICC Building WHEN : 3rd March 2018, Saturday @ 3PM WHO : Business partners, Designers, Suppliers, Celebrities, Fashion Bloggers FEATURES : Cocktail, Snacks, Mini Fashion Show and the best view of Hong Kong BUDGET : $17,000

65


REFERENCE

66


Giordano ladies official website https://www.giordanoladies.com/ Giordano International Limited http://corp.giordano.com.hk/ Giordano International Limtied Interim Report 2017 http://corp.giordano.com.hk/files/financial_reports/2017-09-07%2000.00.00.1315/eInterimReport%2020170907.PDF WGSN https://www.wgsn.com/en/ SKY100 https://sky100.com.hk/ TDEC Government Charges Calculator http://www.tradelink-ebiz.com/TDEC_calculator/index.html

67


THANK YOU.

Vivian Lee | Capsule Collection Project | FASM 310 | Professor Mary Alonso


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.