Source: Artlogic Media Ltd.
CASE STUDY: ABSTRACT The following is a holistic case study on the art technology firm, Artlogic. Founded in 1999, Artlogic aims to create integrated online solutions for the art world to reduce repetitive data entry and create aesthetic, easy-to-navigate dashboards. Frustrated with previous systems, Artlogic established the first online art database as a move away from paper inventories to boost efficiency. However, over the years a growing number of collections management system competitors have come to market. In order to stand out, Artlogic continues its commitment to innovation by partnering with third party companies and tools in order to consolidate services to offer its clients seamless user experience. Artlogic’s strength comes from being a product-first company, underscored by the developerheavy hiring. With its product, it appears to be in good shape to take over majority market share despite the saturation of the art database landscape. This case study offers recommendations to combat Artlogic’s threat of substitution and potential threats of to their clients’ data security.
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