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WANTING HUANG
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PORTFOLIO
/ ABOUT ME I am from Taiwan. As a passionate fashion communicator, my interests and skills are wide ranging, I am professional in a diverse range of area such as branding, trend forecasting, media and PR representation, buying and styling, publication, photography, and event/ exhibition design. I hope to work with various types of project in my future career. My passion specifically lies with working within creative thinking, art direction, photography and styling. +44(0)7789631220 vivian5130@gmail.com
/ CONTENTS FASHIONOLOGY PARTTIME ALEXANDER WANG EXHIBITION TREND 2015 TOPSHOP 214 VISION MEET POPPY
EVENT & CAMPAIGN
BRANDING
TREND FORECAST
EXHIBITION
CONCEPTUAL PHOTOGRAPHY
STYLING
PUBLICATION
PUBLIC RELATION
Branding
/ BRIEF
To explore, develop and execute a creative Fashion Communication Concept for a specific target audience. / FASHIONOLOGY I aim to create a ultimate fashion experience space for customers. Fashion should be like caffeine, you will get addict to it once you get it. Fahionology will be a space offered people to experience and enjoy fashion. I aim to launch a space to provide customers a modern, chic, sensation and fashionable atmosphere environment Concept inspiration: Product placement through movies has always been a effective way to promote a brand and their products (reference from my project research), especially for those luxury brands are willing to invest a great amount of money just to get their products to appears on the screens even just for few seconds. Concept development + Branding + Promotional + Business
Fashionology a space for people to experience and enjoy fashion.
Branding
_/ Opposite page: Logo design _/ This page: Logistic Strategy
Address: 23 Brooks st. Mayfair, London W1K 4ha TEl: +44 (0) 20 7629 3163
PR
/ BRIEF
To create a public relations company and an online campaign for a luxury fashion label, incorporating social media to enhance the brand’s image. Produce an innovative campaign that will see the company target a new audience. / PARTTIME PR COMPANY - Fashion. Beauty. Events PARTTIME PR is a unique fashion and professional PR agency located in Soho of London. It aims at providing high level PR services to valuable clients, experienced in fashion PR, health PR, beauty PR, E-tailer PR, retail PR, restaurant and lifestyle PR including all different types of consultation which are related to mass media, stratrgic marketing etc. A bridge will be built successfully between you and the media which help you to promote your products or services to all walks of life. Public Relation + Event + Campaign + Promotional
PR
_/ Opposite page: Logo and agency motto _/ This page: Visual invitation and press release
Exhibition
/ BRIEF
You are to research, conceptualise, design and promote a concept for a curated fashion related exhibition. To apply project management skills in the creation of an exhibition, including; research, developing concepts, logistics, technical knowledge and an understanding of health and safety issues. / ALEXANDER WANG EXHIBITION Fashion designer Alexander Wang is famous by its minimalist design styles. I aim to create a exhibition that displays Alexander Wang’s minimalist collections in an atmosphere that using all of the LED technology with neon color. The purpose is to let visitors to experience and see a different perspective of Alexander Wang’s designs and how the simplest designs can be a totally different look when the neon light reflects on them. Visual Graphic + Layout Design + Logistics
Exhibition Duration
Start: 18-05-2012 10:00 End: 23-09-2012 17:15
Location
Design Museum 28 Shad Thames London, SE1 2YD United Kingdom
who covers, who pays: 1. Announcement 2. Postage 3. Press 4. Insurance 5. Shipping 6. Reception 7. Installation Materials 8. Labels & Signage 9. Framing Pedestals
6 months 3 months
2 months
1 months
2 weeks
Promotions( Tickets/ Posters/ Goodie bags)= £1800 Celebrity/ Guest= £1000 Entertainment= £1000
TOTAL: £54,250 VAT
STRATEGIC IMPLEMENTATION
Admission fee: £ 12.50
EXHIBITION
X
NEON
minimalist
ALEXANDER WANG
FASHION INTERPRETATION
18 MAY - 23 SEPTEMBER 2012 DESIGN MUSEUM LONDON MORE INFORMATIONS ON www.designmuseum.org/exhibitions
_/ Opposite page: Concept visual _/ This page: Logistics timeline, promotion materials
NEON Admission fee: £ 12.50
Locations rental: £150 +VAT per a day X 129 DAYS = £19,350 Installation set= £15000 Lighting= £4250
Technicians and Equipments = £3500 Music= £1250 electrician= £2100 Event Photographers= £1500 Press Release/ Media kit= £2500 Public Relations=£4500
EXHIBITION
Budgets
X
Exhibition Archives (keep for each exhibition) 1. Announcement 2. Exhibition Checklist 3. Press Release 4. Curator’s Statement 5. Installation Images 6. Reviews
minimalist
Press Packet Press Release High resolution digital images Exhibition Binder 1. Announcement 2. Curator’s Statement 3. Press Release 4. Exhibition Checklist 5. Price List 6. Artist Statement 7. Artist Resume 8. Previous Reviews
ALEXANDER WANG
Prepare Press Materials Artist Statement Artist Bio Artist Resume High resolution digital images
18 MAY - 23 SEPTEMBER 2012 DESIGN MUSEUM LONDON
Exhibition
Exhibition
_/ Opposite page: Exhibition visual viewpoint _/ This page: Exhibition visual viewpoints
Trend
/ BRIEF
To create a trend report for spring/summer 2015, suggesting inspirational colour, materials and product direction. Providing evidence through research that these trends will be relevant for the chosen market. / TREND FORECASTING REPORT S/S 2015 This report is aim to predict and demonstrate the trends for the spring/summer of 2015. All colour and design concepts are directs and applies to the 2015’ life styles, fashion, home wares, kid’s toys, and electonics. Research + Trend Forecast + Layout Design
LOHAS Lifestyles of Health and Sustainability(LOHAS) is a lifestyle defining a particular population market related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and welleducated population segment. There are a range of sizes of the LOHAS market segment. These range of people are focusing on environment matter and take health issue seriously. Colors are inspired by the health ingredients, fresh grass, pure water, yoga.
Soul Mentor S/S 2015
Trend
Quality of life The term quality of life references the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of living, which is based primarily on income. Instead, standard indicators of the quality of life include not only wealth and employment, but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging. Most people are working in the office and tied up with their laptops and cellphones 24/7 everyday. Life is too diffcult and stress, people need a leisure getaway, a quality break time with their family, beloved, or themselves become essential. Colours inspired by the white sand beach, clear sea and sky, cruise and palm trees.
Sea Breeze S/S 2015
Seeking for Satisfaction Just like the film ‘‘Eat, Pray, Love’’, people now are more likely to pursuit for the spiritual peace, calm and satisfactions. Colours inspired by violets lavender, all kinds of love, flowers, desserts, vintage books, art crafts.
Eat Pray Love S/S 2015
Publication
/ BRIEF
To create a fashion magazine. / TOPSHOP 214 A suppliement for TOPSHOP magazine which focused on the concept of new season trends and aspirations. Photographer + Layout Design + Binding + Styling
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214 magazine X’mas Issue 2011
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BOW TIE SPOTTY SWEETHEART DRESS BY DRESS UP TOPSHOP £60 RED FAUX FUR STOLE £50 BLACK DOUBLE STRIPS HEELS £75
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TOPSHOP SHOP ONLINE @ TOPSHOP.COM
_/ Opposite page: Page layouts _/ This page: Cover design _/ All make ups, styling, photos by Wanting Huang
Publication
X’MAS SHOPPING LISTS FAUX FUR CAPE £35 SHIMMER HIGH LOW DRESS BY LOVE £48 BLACK LURE VELVET PLATFORM SANDALS £100
Publication
To apply, through pratical work, an understanding of editorial journalism, publishing, formats, graphic techniques and analysis of specific readerships and publications. / VISION Vision is a magazine all about photos of diversity and pursuit of beauty. People always love and attracts to beautiful things. Every thing that is visualize may just be the inspiration of arts or fashion, so try to see things with different of perspective, try to think of the diversity of fashion. I like to keep it simple and clear, a little bit of gloomy and quirky feeling but catchy. I want to make a high fashion magazine with lots of high fashion photographs like the Another Magazine, W Magazine, LOVE, and Dazed & confused magazine; also I want to contain something involved with man fashion that would appears in the GQ or Another Man Magazine. I’ve done my own make up artist, stylist, photographer, and editor. Photographer + Layout Design + Binding + Fashion Writer + Creative Director + Styling
V
23st Issue Autumn/Winter 2013 UK ÂŁ6.95 US $14.99 CAN$16.99
Magazine
/ BRIEF
ISION
Publication
Editor’s Letter “Fashion changes, but style endures.” - Coco Chanel, in this 23st Issue of the V magazine is all about Diversity and simply the pursuit of beauty. Includes discussions of Androgyny fashion and Arts Review, fashion photo shoots, and cover story…etc. Also, they say 2012 will be the end of the world, but still, how can we miss the most loveable holiday of the year -Christmas. The 23st Issue of V Magazine will show you the best hint of what to wear and how to celebrates until the 2013, even if there won’t be one! Here’s to the end of the year, now enjoy the view…
REBELLIOUS BELLA BLACK DRESS WIV SPIKE SHOULDER £50 BAG £30 BLACK GOLD BOOTS £75 FAUX FUR COAT DARK GREY £95
WAN TING HUANG
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SUIT UP
GREY TWEED HERITAGE SUIT JACKET £110 GREY TWEED HERITAGE SUIT SKINNY TROUSERS £50 BLUE DNEIM TIE £10
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_/ Opposite page: Cover design _/ This page: Editor’s letter, page layouts _/ All make ups, styling, photos by Wanting Huang
Photography
_/ All make ups, styling, photos by Wanting Huang
Publication
/ BRIEF
To create a publication on an original theme, with original creative writing, images you have captured, directed and styled, which has an effective layout and demonstrates a thoughtful use of typography. The publication should evidence a high fashion aesthetic. / MEET POPPY -LA FEMME CHIC I was inspired by vintage, life-style, neat, minimalist, hand writing, doodling, french, feminine, chic, exquisite things, things in pattern...etc. Frankie, Smith Journal, Kinfolk were my main inspiring magazines. Its a picture journal from a girl’s point of view, documents her lifestyle and fashion, schedule of her daily life. Deliver her thought by fashion images and texts.
240mm
Photographer + Layout Design + Creative Writing + Creative Director + Styling
270mm
Publication
_/ I had book a model and a motel in Taipei for the photoshoots. _/ All props, styles, creative poses and themes by Wanting H.
Publication
It is Sunday,
La Fille Parfait
When I see in the mirror........
MEET POPPY 15
La Fille Parfait, means the perfect girl in French. I’ve been picturing the perfect girl in my head, Ariel, is the person that comes out my mind. I met her from another friend couple years before, she is probably the best role model of the perfect girl I known. Ariel is tall, fit, with a exquisite face features. She has a head of soft light brown hair, she smells like fresh roses. Essentially, she has great taste of shoes, clothing, and bags. She always know what it best suited for her. Ariel is also smart, had a medical master degree in Seattle. She speaks perfect English, mandarin and even little bit of French. In the mean time, her hobbies are oil painting, play piano and sing her own songs, hiking, baking cupcakes, sometimes modeling and has been acting a bit as well. The most important part is that she’s not just beautiful on the outside, she has a such good heart and had been volunteers for helping the orphans. Arial is the type of girl can truly impress everyone.
The Confession of a Manikin
It is now 8:58 pm, in another half hours I can finally get rid of this annoying rainbow-ish colour scarf from my neck. Although it is silk, but I can feel nothing and only see the reflection from the window, which I look ridiculous. The window display designers has been ignore the little details recently, I do not blame them, they are probably too busy because of Christmas is coming in less then three weeks. I am a manikin, just an ordinary manikin, you probably gave me a glance before, but you would not remember it. In fact, there are hundreds of my twin siblings standing right beside me and look exactly the same since we all made from the same manufacture factory. Even ourselves can hardly recognize who’s who; it does sound quite pathetic, doesn’t it? The only way to tell the difference between us is the printed number on our shoulder backs, and I am number 202. Usually I do not complain this much, in fact I shall feel fortunate and proud. I am standing at the window display of the most well known department store in the world- ‘’the Selfridges’’ which based on the busiest street in London. Although I am still a rookie, and everyday I have to stand arrayed and maintain the same posture exactly ten hours or more. Yet I am still making my best out of it. Not that I am bragging, I did attracted lots of attentions for the Selfridges. For instance, today a couple of teen girls gazed at me through the window glass with a praise facial expression while carrying the shopping bags from Top shop and Zara, I guess they could not afford what’s on me. Later, a group of Chinese tourist who were presumably came for the big sales, pointed at me aggressively and rushed into the store. Also, a pair of noble wives within the Chanel and Hermes Birkins on their wrist looks just like they were Carrie Bradshaw and Samantha Jones stopped in front of me and nodded to each other then walked into Selfridges elegantly. When I met their eyes, I can see how their pupils widened and I can even felt their excitement. Now is only November, the streets of London has already been fill within a great sense of Christmas atmosphere, the Christmas lights and decorations from bond street to the oxford circus will light up at half past five every evening. Then the entire city will turn into this sparkling fantasy world in the giant snowflake crystal ball. It is not surprise the city is bustling during the weekend especially at this particular busiest area. Most of the time, I watch people coming and going ceaselessly, and then I wonder, what’s inside those big yellow paper bags within the outstanding black Selfridges. co logo mark that everyone has been carrying. Are those bags filled with gifts for the families? friends? or the beloved ones?
Publication I always look glamorous, the outfits and accessories on me are always the newest, the latest trends, the most expensive, most unique styles. I‘ve been carried countless designer bags, from YSL golden clutch, Louis Vuitton tote bags, Balenciaga, wearing the most expensive jewelry from Cartier and Tiffany. I am practically living in every girl’s dream. However I can not feel a bit of happiness, I can only looked out the window and observed this fastpaced world blankly, without a soul. My inner is empty, as I do not have a heart, noise outside the window contrasting with my quiet world. I wonder how it felt like to love and beloved. I wonder how fresh when the cold air breezing through my cheeks, frozen my ears and nose. I wonder what is the smell of the Dior perfume that sales lady sprays over my body every morning. I wonder what’s like wearing the Christian Louboutin heels and walk on the bond street. These are the things I will never know.
I have got a lot of things and yet I have nothing. At the end of the day, one fine looking man wearing a black Armani coat came up to me, he breathe a gas into his fists while staring at the Cartier necklace around my neck. Out of sudden, he seems like just made some kind of decision, stepped into the door next to my window. Ten minutes past, one sales lady took off the Cartier of my neck. She wrapped it up into a refinement red box and tie it with a ribbon with a bow on the top. He took the petit box, looked and smiles at me one last time, then turned around, left with a most happiness and satisfaction face. I think he meant to thank me, I felt warm and happy for him, I guess, this is what I meant to do, I gave people a preview of hope. When I think of this way, it gave me some sort of meaning of my existence. Although I am just an manikin that made of plastic, still I found my value and this makes me unique from the other manikins. After all,
it is not who you are underneath, it is what you do
_/ Opposite page: Layouts _/ This page: Creative Writing
that defines you.
Photography
DO NOT ATTEMPT TO APPROACH!
_/ All make ups, styling, photos and layouts by Wanting Huang
Photography
We HAVE BEEN EXPECTING YOU.
Y CREA
TIVIT
FASHION
ion
pass
WH
Wan Ting Vivian Huang Tel: +44(0)7789631220 E-mail: vivian5130@gmail.com Website:http://issuu.com/vivianhuang