Workman (Spring 2015) by Vivian Shaw

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THE NURSES A Year with the Heroes Behind the Hospital Curtain Alexandra Robbins

n the same way that she explored the inner workings of sororities in her New York Times bestseller Pledged, award-winning journalist Alexandra Robbins now digs into another subculture of unique sisterhood—with a riveting look at a profession we all know, but in fact know little about. Told through the real-life stories and experiences of four nurses in four different hospitals over the course of one year, The Nurses is both a revealing portrait of an insular subculture and its 3.5 million members, the vast majority of which are women; and a work of investigative journalism examining the health care industry, its treatment (and mistreatment) of nurses, its flaws and contradictions. It’s a story of one of the world’s most vital professions and one of the world’s most dangerous, filled with violence, trauma, narrow victories, and heroic endeavors. In following four nurses, and interviewing hundreds of others, Alexandra Robbins creates sympathetic, involving characters while diving deep into their world of controlled chaos—the hazing (“nurses eat their young”); sex (not exactly like on TV, but it happens more than you think); drug abuse (disproportionately a problem among the best and brightest); and bullying (individually, by doctors; and collectively, by hospital and health care bureaucrats). The result is a story possessing all the twists and turns and satisfactions of a brilliantly told narrative, and an unvarnished, often infuriating look at our health care system.

Praise for Alexandra Robbins’s previous books: “The author has a gift for writing fact like fiction.” —Kirkus Reviews

“Stellar reporting.”

* The compelling story of a year

in the life of four nurses—and the drama, unsung heroism, and unique sisterhood of nursing

* By the New York Times

bestselling author of Quarterlife Crisis, Pledged, The Overachievers, and The Geeks Shall Inherit the Earth

* The inside story of one of the

world’s most important—and most dangerous—professions, filled with romance, hazing, drugs, violence, dark humor, and more

—The Weekly Standard

* Full-page ad in The New York Times

“Robbins’s mission is noble. . . . Remarkably well organized.”

* NPR sponsorship

—The New York Times Book Review

“Readers will find themselves guided by an excellent stylist and a first-rate mind.” —Houston Chronicle

* National TV and radio satellite tours * Advance Reader’s Copies * Winter Institute promotion

Alexandra Robbins is an award-winning

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journalist and author of four New York Times best sellers, including Pledged and The Geeks Shall Inherit the Earth. Her work has appeared in The New Yorker, Vanity Fair, The New York Times, The Atlantic, and other publications, and she’s been on numerous television shows, including 60 Minutes, the Today show, Oprah, The Colbert Report, and more.

THE NURSES 304 pages; 61/ 8" x 91/ 4" Hardcover: $24.95/$31.95 Can. ISBN: 978-0-7611-7171-3 No. 17171

Ships: April

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THAT SHOULD BE A WORD A Language Lover’s Guide to Choregasms, Povertunity, Brattling, and Other MuchNeeded Terms for the Modern World

Lizzie Skurnick

inally there’s a word for it: Fidgital—excessively checking one’s devices. Martyrmony—staying married out of duty. Author of the highly popular “That Should Be a Word” feature in the New York Times Magazine, Lizzie Skurnick delights word lovers with razor-sharp social commentary delivered via clever neologisms. That Should Be a Word is a compendium of 244 of Skurnick’s wittiest wordplays—more than half of them new—arranged in ingenious diagrams detailing their interrelationships. Complete with definitions, pronunciations, usage examples, and illustrations, That Should Be a Word features words on our obsession with food: carbiter—one who asserts that someone else cannot be hungry. On social media, like twiticule—to mock someone in 140 characters. On the modern family, like brattle—to discuss one’s children at great length, which leads to words like spamily—Facebook or Twitter updates about kids—and spawntourage—a group of approaching strollers. From highlighting the profound financial anxiety of a post-recession society (bangst) to mocking the hyper-vain celebrity circle that abstains from anything of import (celebracy), That Should Be a Word delves deep into all the most humorous, and maddening, aspects of life in the 21st century.

* A very funny, very smart collection of new words for contemporary behavior * By the author of the popular New York Times Magazine feature of the same name * The perfect gift for language lovers and people watchers * Small, beautifully designed and illustrated hardcover impulse gift * New York Times advertising * Online marketing campaign including Goodreads and Tumblr

THAT SHOULD BE A WORD Two color; line art throughout; 96 pages; 5" x 9" Hardcover: $12.95/$16.95 Can. ISBN: 978-0-7611-8268-9 hardcover No. 18268

Ships: March

Lizzie Skurnick is an author, a columnist, and the editor in chief of Lizzie Skurnick Books, an imprint that brings back YA classics for teen-lit fans. She has also written ten books for teens. A contributor to NPR, The New York Times Book Review, and many other publications, she is the author of Shelf Discovery, a memoir of teen reading inspired by her “Fine Lines” column on Jezebel.com. She lives in Jersey City, New Jersey.

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$103.60/$135.60 Can. ISBN: 978-0-7611-8477-5 No. 28477

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THE CROSSROADS OF SHOULD AND MUST

L Co ate-B ver an reaki d D ng isp Ad lay diti Art on — to F ollo w

Elle Luna

ho hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer. The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path. Presented in four chapters—The Crossroads, The Reality of Should, The Pathless Path, and The Return—inspired by the hero’s journey outlined by Joseph Campbell, The Crossroads of Should and Must guides us from the small moment, discovering our Must, to the big moment—actually doing something about it, and returning to share our new gifts with the world.

Elle Luna is a designer, painter, and writer. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at Ideo and with teams on apps and websites, including Medium, Mailbox’s iPhone app, and Uber. Ms. Luna speaks to groups around the world sharing the story of “The Crossroads of Should and Must,” and lives in San Francisco and online at elleluna.com. 4

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* Timeless, inspirational book that answers a universal question—how do I find and follow my true calling? * A perfect gift for high school and college graduates, artists and writers, encore careerists, and anyone looking to make a significant change * “Beautiful”—Evan Williams, co-founder of Twitter and founder of Medium * A viral Internet sensation, viewed over 270,000 times in four months * Full-color hardcover gift book * 25-city author tour * Social media campaign including Instagram and Medium, #whatisyourmust campaign * Advance Reader’s Copies

THE CROSSROADS OF SHOULD AND MUST Four color; illustrations throughout; 176 pages; 6" x 91/ 4" Paper over board: $16.95; $21.95 Can. ISBN: 978-0-7611-8488-1 No. 18488

Ships: March

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$84.75/$109.75 ISBN: 978-0-7611-8504-8 No. 28504 Hardcover

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THE MOM 100 FAMILY TABLE COOKBOOK 100 Fork in the Road recipes that Make Everyone Happy, Including YOU!

Katie Workman

atie Workman is a gifted cook, a best friend in the kitchen, and a brilliant problem solver. Her Mom 100 Cookbook, with more than 285,000 copies in print, was named one of the Five Best Weeknight Cookbooks of the past 25 years by Cooking Light and earned praise from chefs like Ina Garten (“I love the recipes!”) and Bobby Flay (“Perfect . . . to help moms everywhere get delicious meals on the table.”). Now Katie turns her attention to the biggest problem that every family cook faces: how to make everyone at the table happy without turning into a short-order cook. Expanding on one of the most popular features of the first cookbook, her ingenious “Fork in the Road” recipe solution, which makes it so easy to turn one dish into two or more, Katie shows you how Asian Spareribs can start mild and sweet for less adventurous eaters—and then, in no time, become a zesty second version for spice lovers. She shakes up the usual chicken for dinner with Chicken Tikka Masalaish—and feeds vegetarians, too, by offering a fork where cauliflower is used in place of the chicken. Fettuccine with Shrimp and Asparagus is a blueprint for seven other easy mix-and-match pasta dinner combinations. Crostini for breakfast—truly an aha! idea—can go sweet or savory, pleasing both types of One-Skillet Chicken Alfredo Pasta morning eaters. Have all the ingredients with four Fork in the Road variations on hand? Make the insanely delicious Chocolate Carrot Cake. Missing chocolate? Don’t run out to the store—the basic Carrot Cake is just as satisfying. Katie’s voice is funny and wry, and completely reassuring. Stunning full-color photographs show every dish. The result: no more cranky eaters, no more dinner table strife, no more unsure or stressed-out cook.

Katie Workman

is the author of The Mom 100 Cookbook. She is also the founding editor in chief of Cookstr .com; a regular contributor to NPR; and a food writer whose articles have appeared in magazines and websites, including The Daily Beast, AOL Food, The Wall Street Journal, The Boston Globe, and New York magazine. She sits on the board of City Harvest, New York’s leading food rescue nonprofit, and lives with her husband and two children in New York City.

* A mom’s best friend in the kitchen—an inspired cookbook of 100 all-new recipes with “Fork in the Road” variations for dishes that please both adults and kids, omnivores and vegetarians, diners who like bland and diners who want spice, and everyone in between * From the author of The Mom 100 Cookbook, with more than 285,000 copies in print

* Over 100 full-color photographs throughout, with every recipe photographed * 40-city national radio satellite tour * NPR sponsorship * Website relaunch and promotion: themom100.com THE MOM 100 FAMILY TABLE COOKBOOK Full-color photos throughout; 384 pages; 71/ 2" x 9" Paper: $17.95/$22.95 Can. ISBN: 978-0-7611-8187-3 No. 18187 Hardcover: $39.95/$51.95 Can. ISBN: 978-0-7611-8497-3 No. 18497

Ships: July Paperback

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$89.75/$114.75 Can. ISBN: 978-0-7611-8482-9 No. 28482

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COLOSSAL PAPER MACHINES make 10 Giant Models That Move! Phil Conigliaro

hat a big idea! And what big fun: A whopping oversize book of interactive paper models to appeal to every kid who loves big machines—which Dirigible (22.5" x 4" x 5") pretty much covers all of them. These are the coolest big machines that kids love—each re-created in an oversize paper model that, once built, really moves. The book has everything the reader needs to pop out, fold, and create a full-color model of ten big machines: a dump truck, space shuttle, excavator, ladder truck, front loader, concrete mixer, steam locomotive, steamboat, dirigible, Chinook helicopter. Created by Phil Conigliaro, a gifted paper engineer and artist, the models are printed on sturdy card stock; perforated to pop out and fold; require only gluing (no tape or pins); and come with complete, easy-to-follow step-by-step instructions. And, worth repeating, each one moves: Wheels roll and the mixer turns, helicopter blades spin, and the excavator’s boom and bucket raises and lowers. Additionally there’s the story of each machine—how it works, who invented it, what it’s used for. Kids will learn the history of the steam shovel—the smoking, hissing monster that dug the Panama Canal, the largest engineering feat of the 20th century; how astronauts in a space shuttle could withstand the 3,000 degrees of heat created when it returned to Earth; how the world’s largest dump truck can haul a million pounds. It’s big stuff!

* Make ten colossal machines that really move! * Everything included: perforated card stock templates, detailed stepby-step instructions, and the fullcolor story—plus fun facts—about each machine * Includes dump truck, space shuttle, excavator, ladder truck, front loader, concrete mixer, locomotive, steamboat, dirigible, Chinook helicopter * Difficulty ratings and time estimates for the construction of every machine * For ages 9 and up COLOSSAL PAPER MACHINES

Concrete mixer (11" x 3" x 5")

Full-color photos and illustrations throughout; 60 pages plus 80 pages on card stock with pop-out forms; 10 3/ 4" x 16 3/ 4" Paper: $24.95/$31.95 Can. ISBN: 978-0-7611-7640-4 No. 17640

Ships: April 5-copy counter display

Phil Conigliaro is a paper engineer and artist who lives in Brooklyn, New York. 6

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$124.75/$159.75 Can. ISBN: 978-0-7611-8478-2 No. 28478

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HOW TO WIN AT SHOPPING 293 Insider Secrets for Getting the style You Want at the Price You Want to Pay David Zyla and Eila Mell

book worth its weight in gold—or what one charges on a gold card. Written by two fashion experts with deep experience in fashion shopping and styling, How to Win at Shopping is perfect for the woman who loves to shop—there is priceless information on every page. And perfect for the woman who hates to shop—here’s the game plan to make it work. And for both, hundreds of ways to save money, time, and aggravation. Page after page is filled with knowledgeable insider tips, the hows and whys of shopping Never Sometimes smart: Always beware of prices in carpeted areas of a store. Three-quarter sleeves are always flattering. Sometimes, for certain items like T-shirts Always Always or knits, it makes sense to shop in the boys’ department. For shoes, the best toe shape will always always match your best neckline. Never shop in Always a hurry. When approaching a rack of clothing, always start with color. Always sit down when trying on clothing. There are style basics, like how to find the perfect pair of jeans. Money-saving tips, like why never to open a store credit card. Shopping rules, like leave your jewelry at home when shopping. Plus tips for shopping online, in thrift stores, and around the holidays. And throughout, separate lists, like the 15 secrets of finding clothes that make you look ten pounds thinner; the seven things a tailor can do—and six things a tailor can’t; and the top ten wardrobe staples. H O W T O W I N AT S H O P P I N G

MASTERING THE VIRTUAL STORE

Y214Z

Y218Z

buy a garment online unless it is

after placing an item in your

shown somewhere on a model. It may seem

online shopping cart and closing the browser

picky, but seeing a flat picture of a piece of

window, within forty-eight hours you will

clothing means you’re only getting half of the

receive a discount promo code from the

information. You need to see how it hangs on

retailer to sway you to complete your purchase.

the body to really get a feel for the garment.

Don’t let this lure you into making a purchase you are unsure of. However, if you do really want the item, this is great!

Y216Z

read online reviews of products in

Y219Z

question. Reading other customer’s reviews can answer many of your questions. It can

customer service. They are your best asset

something back due to fit, color, or quality.

when shopping online. Customer service can

answer almost anything, and can tell you when an item will be marked down.

Y217Z

add it to

Y220Z

your online cart. There is no harm in adding

something to your cart. This will give you time

* Two highly connected fashionworld authors who know all the secrets of shopping smart

feel free to communicate with online

also save you the trouble of having to send

If you’re unsure of an item,

* Hundreds of insider tips to save money, time, and aggravation—from finding the perfect jeans, to scoring the best deals online, to avoiding department store traps

buy sunglasses online on Mondays.

to think about it, and when you come back to

There is no reason to hate the opening day

the site, it’ll be there and you won’t lose your

of the week anymore. Monday shoppers are

time and patience looking for it again.

rewarded by retailers with discounts of up to

* Social media campaign on Instagram, Twitter, and Pinterest with #WinAtShopping

55 percent.

| 122 |

David Zyla is an Emmy Award–winning stylist who’s worked in film, television, commercials, and on Broadway, and has collaborated with Hillary Clinton, Tom Hanks, Susan Lucci, Neil Patrick Harris, and other celebrities. He lives in New York City.

| 123 |

* 15-city author tour * National radio satellite tour

HOW TO WIN AT SHOPPING Two color; spot illustrations; 192 pages; 4" x 7" Paper over board: $12.95/$16.95 Can. ISBN: 978-0-7611-8382-2 hardcover No. 18382

Ships: January

Eila Mell, coauthor with Heidi Klum of Project Runway: The Show That Changed Fashion, writes and consults on fashion for The New York Times, Marie Claire, The Huffington Post, and Elle Canada. She lives in Westbury, New York.

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$103.60/$135.60 Can. ISBN: 978-0-7611-8469-0 No. 28469

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THE ART OF WAR VISUALIZED the Sun Tzu Classic in Charts and Graphs

Jessica Hagy

t’s the perfect meeting of minds. One, a general whose epigrammatic lessons on strategy offer timeless insight and wisdom. And the other, a visual thinker whose succinct diagrams and charts give readers a fresh way of looking at life’s challenges and opportunities. A Bronze Age/Information Age marriage of Sun Tzu and Jessica Hagy, The Art of War Visualized is an inspired mash-up, a work that completely reenergizes the perennial bestseller and makes it accessible to a new generation of students, entrepreneurs, business leaders, artists, seekers, lovers of games and game theory, and anyone else who knows the value of seeking guidance for the future in the teachings of the past. It’s as if Sun Tzu got a 21st-century do-over. Author and illustrator of How to Be Interesting, with 114,000 copies in print, Jessica Hagy is a cutting-edge thinker whose language—comprising circles, arrows, and lines and the well-chosen word or two—makes her an ideal philosopher for our ever-more-visual culture. Her charts and diagrams are deceptively simple, often funny, and always thought-provoking. She knows how to communicate not only ideas but the complex process of thinking itself, complete with its twists and surprises. For The Art of War Visualized, she presents her vision in evocative ink-brush art and bold typography. The result is page after page in which each passage of the complete canonical text (in its best-known Lionel Giles translation) is visually interpreted in a singular diagram, chart, or other illustration—transforming, reenergizing, and making the classic dazzlingly accessible for a new generation of readers.

Also Available: See page 99. How to Be Interesting ISBN: 978-0-7611-7470-7 No. 17470

Jessica Hagy is an artist and author of How

to Be Interesting and Indexed. She is also known for her Webby Award–winning blog, Indexed, and her cartoons, which appear regularly in The New York Times. She writes widely for national publications. Ms. Hagy lives in Seattle, Washington.

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* The Chinese classic made new, accessible, appealing, and empowering with Jessica Hagy’s distinctive charts and graphs * By the author of How to Be Interesting, with 114,000 copies in print * Over 200 thought-provoking diagrams hand-drawn with brush and ink * Includes the entire text of the Lionel Giles translation of The Art of War * A perfect gift for entrepreneurs,

students, game lovers, business leaders, and anyone seeking self-help

* 13-city author tour, including leadership conferences, store events, and corporate events * Social media campaign including Goodreads * Advance Reader’s Copies THE ART OF WAR VISUALIZED Two color; illustrations throughout; 256 pages; 63/ 4" x 63/ 4" Paper with flaps: $14.95/$18.95 Can. ISBN: 978-0-7611-8238-2 paperback No. 18238 Hardcover: $25.95/$32.95 Can. ISBN: 978-0-7611-8493-5 No. 18493

Ships: February

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GOOD AND CHEAP Eat Well on $4/Day Leanne Brown

perfect and irresistible idea: A cookbook filled with delicious, healthful recipes created for everyone on a tight budget—and a cookbook with a strong charitable component: With every copy of Good and Cheap purchased, a second copy will be given to a person or family in need. While studying food policy as a master’s candidate at NYU, Leanne Brown asked a simple yet critical question: How well can a person eat on the $4 a day given by SNAP, the U.S. government’s Supplemental Nutrition Assistance Program informally known as food stamps? The answer is surprisingly well: Broiled Tilapia with Lime, Spicy Pulled Pork, Green Chile and Cheddar Quesadillas, Vegetable Jambalaya, Beet and Chickpea Salad, Shrimp and Grits—even desserts like Coconut Chocolate Cookies and Peach Coffee Cake. In addition to creating nutritious recipes that maximize every ingredient and use economical cooking methods, Ms. Brown gives tips on shopping; on creating pantry basics; on mastering certain staples—pizza dough, flour tortillas—and saucy extras that make everything taste better, like spice oil and tzatziki; and how to make fundamentally smart, healthful food choices. The idea for Good and Cheap is already proving itself. The author launched a Kickstarter campaign to self-publish and fund the buy one/give one model. Hundreds of thousands of viewers watched her video and donated $145,000, and national media are paying attention. Even high-profile chefs and food writers have taken note—like Mark Bittman, who retweeted the link to the campaign; Francis Lam, who called it “Terrific!”; and Michael Pollan, who cited it as a “cool kickstarter.” In the same way that Toms turned inexpensive, stylish shoes into a larger do-good movement, Good and Cheap is poised to become a cookbook that every food lover with a conscience will embrace.

* How to make delicious, healthful food on the tightest of budgets * For the tens of millions of Americans making do with less, including families just starting out, college students, and people on food stamps * Like TOMS shoes and Warby Parker glasses, a two-for-one charity component—for every copy sold, a free copy will be donated to a person or family in need * 120 easy-to-cook recipes, all in full color * For every food lover with a conscience * National media coverage has already begun * 20-city author tour * National TV and radio satellite tours GOOD AND CHEAP

Leanne Brown wrote Good and Cheap as the capstone for her master’s in food studies from New York University. She and her husband live in New York City.

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$101.70/$131.70 Can. ISBN: 978-0-7611-8503-1 No. 28503

Full-color photos throughout; 208 pages; 8" x 8" Paper: $16.95/$21.95 Can. ISBN: 978-0-7611-8499-7 No. 18499

Paperback

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THE KIDS’ BOOK OF QUESTIONS Gregory Stock, Ph.D.

ids love to be asked questions almost as much as they love to ask them. And asking is important—parents know the value of having meaningful conversations with their kids, especially as family time is under continuous assault from gadgets and devices. Now the book that solves those needs is back—announcing a fresh new edition of The Kids’ Book of Questions, a bestseller with 694,000 copies in print. Including subjects like the Internet, school violence, and climate change, the book remains a timeless treasure. Here is a collection of questions designed to challenge, entertain, provoke, and expand young minds. These are the questions that let kids discover how they feel; let people know what they think; raise issues that everyone loves to discuss. Gregory Stock, author of the original #1 bestselling Book of Questions, with over 2.5 million copies in print, took his question-asking ways into schools and came back with over 200 questions, including Thorny dilemmas: Would you rather have a job you didn’t like that paid a lot or a job you loved that paid just enough to get by? mbarrassing challenges: Would you kiss someone in front of your whole E class for $250? Provocative ideas: What things do you think your parents do just to set an example for you? I ntriguing fantasies: If you could text any famous person and be sure they’d read and answer your text, who would you write to and what would you say?

* Fresh, modern redesign of the bestseller with 694,000 copies in print * From the New York Times bestselling author of The Book of Questions, with 2.5 million copies in print * Over 200 questions that invite kids to explore themselves, their beliefs, their world * The thoughtful companion to You Gotta Be Kidding!, with 185,000 copies in print

There is only one requirement: Give an honest answer. Then be amazed to see where one little question leads.

Gregory Stock, Ph.D., is a biophysicist, bestselling author, biotech entrepreneur, and the former director of the Program on Medicine, Technology and Society at UCLA’s School of Medicine. He lives in Houston, Texas. THE KIDS’ BOOK OF QUESTIONS Two color; 208 pages; 4" x 6" Paper: $8.95/$11.95 Can. ISBN: 978-0-7611-8464-5 No. 18464

Ships: February Also Available: See page 74. The Book of Questions ISBN: 978-0-7611-7731-9 No. 17731

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$71.60/$95.60 Can. ISBN: 978-0-7611-8472-0 No. 28472

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SEDUCING STRANGERS How to Use the secrets of Advertising to Get Someone Somewhere to Do Something Joshua Weltman Foreword by Jon Hamm

he author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more, all tailored to the fastchanging life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm

* The principles of advertising,

applicable to every part of the new information economy

* An essential book for advertisers, marketers, entrepreneurs, business leaders, writers, artists—anyone who needs to make something happen, whether in work or life * By the co-producer and advertising consultant for Mad Men * National advertising in advertising and publishing trades * National radio satellite tour * Author tour including advertising conferences and corporate events * Advance Reader’s Copies

SEDUCING STRANGERS

Joshua Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.

Two color; line art and photos throughout; 208 pages; 6" x 8" Paperback with flaps: $16.95/$21.95 Can. ISBN: 978-0-7611-8175-0 Paperback No. 18175 Hardcover: $29.95/$38.95 Can. ISBN: 978-0-7611-8495-9 No. 18495

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UP YOUR SCORE: ACT The Underground Guide, 2016-2017 Edition Chris Arp and Veritas Test Prep with Ava Chen, Jon Fish, Zack Swafford, and Guest Editor Devon Kerr

t’s the ACT’s turn. No longer considered a “regional” test and accepted at all four-year colleges throughout the United States, it’s the most popular college admissions test in the country. More than 1.8 million students from the class of 2013 took it. Now updated to address the changes planned for the ACT in 2015, Up Your Score: ACT is the test prep and survival guide that kids will actually want to use. Written by Chris Arp, a Princeton graduate and top ACT tutor— with the help of four students who aced the test (and went on to the colleges of their choice)—it’s a true insider’s guide, filled with effective strategies and tips, delivered with the attitude, smarts, and wit that make Up Your Score the bestselling alternative test prep series with 595,000 copies in print. Beginning in 2015, the ACT will include more layers in its scoring (including separate STEM, English language arts, and “progress toward career readiness” sub-scores); in some places it will be administered digitally (and those tests will include optional “constructed-response” questions, in which students will have to come up with the answers, not select among multiple choices); and the essay will be less open ended, requiring more analysis. In addition to addressing these changes, the book explains how to crush the reading section by developing the Five Habits of Lean Forward Reading. Master the math section through techniques like “plugging in,” an amazing trick that simplifies all algebra word problems. Annihilate the English section by absorbing six key punctuation and eight essential grammar rules. And sail through the science section by understanding that it actually tests reasoning. Plus there is an ACT fitness regime, tongue-in-cheek fashion and beauty tips, and a recipe for energy-boosting GameFace Quintuple Sugar Blast Bars. Good luck finding that in any other test prep book.

* The underground guide to the ACT, which—taken by 1.8 million kids from the class of 2013— has now surpassed the SAT in popularity * Completely updated to reflect the changes coming to the test in 2015 * The Up Your Score series has over 595,000 copies in print * Guest editor Devon Kerr scored a perfect 36 on the ACT * A smartly affordable choice— only $13.95 * Online campaign including dedicated Facebook page

Chris Arp, 28, a graduate of Princeton, has been tutoring at Veritas Test Prep, one of Manhattan’s preeminent tutoring and test prep companies, for the past five years. Mr. Arp lives in Brooklyn, New York. Ava Chen is a sophomore at MIT. Jon Fish is in his second year at the University of Kentucky. Zack Swafford is a sophomore at Stanford University. Devon Kerr is a freshman at Northwestern University. Ava, Jon, Zack, and Devon all got perfect scores on the ACT.

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* National radio satellite tour

UP YOUR SCORE: ACT

Also Available: See page 93. Up Your Score: SAT ISBN: 978-0-7611-7976-4 No. 17976

B/W illustrations throughout; 352 pages; 73/ 8" x 91/ 4" Paper: $13.95/$17.95 Can. ISBN: 978-0-7611-8449-2 No. 18449

Ships: June

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99 PROBLEMS Superstars Have Bad Days, Too Ali Graham

oor Superstar. All the money and fame in the world won’t prevent him from having a bad hair day. Or stepping in gum. Or not being able to fit into skinny jeans, or watching helplessly as a scoop of ice cream falls from its cone. Or so an unnamed Superstar’s life is ingeniously imagined in this very funny book. Inspired by but not based on Jay Z’s monster hit “99 Problems,” illustrator Ali Graham riffs on what might be the real problems afflicting a world-famous music mogul who also happens to be married to the foremost diva of our time. Begun as a Tumblr, which went viral almost instantly, 99 Problems is a highly conceptual gift book showcasing 99 full-color illustrations of a cartoon character who looks just like a certain legendary rapper, and the often ordinary and sometimes fantastical things that happen to him. And that’s where the book finds its hilarious, compulsive hook—in an age that worships celebrity and assumes, somewhat enviSTEPPED IN GUM ously, that fame and fortune can protect one from life’s travails, what if that just weren’t true? There’s a surprising, underlying warmth here. Even when the author dips into flights of pop culture fantasy— Superstar on the bow of the Titanic; Superstar whipping up a bad batch alongside Walter White from Breaking Bad—the recognition of shared kinship is strong. It’s a cartoon version of celebrity, but like the best cartoons, it’s edgy and knowing, yet sweet, too.

* The hippest gift—the pure fun of imagining the trials and tribulations of one of the world’s coolest superstars

PROBLEM #19

* A bad hair day, allergies, gum on shoe, too much to watch on Netflix—even a mega-celebrity has the same problems we do

* Full color throughout * Tumblr campaign * Hip-hop radio station giveaways

99 PROBLEMS

Ali Graham is an illustrator, filmmaker, and designer whose company, GrArG Media, provides visual marketing solutions for companies including Bobbi Brown, Estée Lauder, Michael Kors, Tommy Hilfiger, Pfizer, and others. He lives in Hastings in the UK and online at grarg.com.

Full-color illustrations throughout; 208 pages; 5" x 7" Paper over board: $9.95/ $12.95 Can. ISBN: 978-0-7611-8215-3 No. 18215

Hardcover

Ships: February

8-copy counter display

$79.60/$103.60 Can. ISBN: 978-0-7611-8479-9 No. 28479

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IS THIS THING ON? A Friendly Guide to Everything Digital for Newbies, Technophobes, and the kicking & screaming Abby Stokes

ike a personal trainer for the digital age, Abby Stokes is the hand-holding, motivating expert that newbies—specifically older newbies—turn to when they want to become digitally literate. And her book, Is This Thing On?, with over 230,000 copies in print through previous editions, it is as smart, comprehensive, reassuring, and jargon-free as she is: the epitome of user-friendly. And it is now completely revised and updated to keep pace with the fast-changing digital landscape, covering tablets, apps, video streaming, social media, and much more. With the skill and assurance of a teacher who for over 20 years has personally taught computer skills to thousands of seniors and technophobes, Stokes covers it all: How to choose, buy, and start using the computer or tablet that’s just right for you, plus how to set everything up for maximum comfort and safety. How to connect to the Internet, sign up for email, understand and use search engines, and get started with essential skills like word processing and text messaging. How to choose, buy, and start using a smartphone. How to take and share digital photographs and videos. How to discover online communities and participate in social media like Facebook, Instagram, Pinterest, Twitter, YouTube, and blogs. How to explore the world of apps, online music, streaming movies, and ebooks. And, importantly, online security— including what to do when things go wrong. Appendices include both Apple and PC keyboard shortcuts and 200 recommended websites and 100 apps; there are FAQs at the end of each chapter and tips and tricks throughout. An all-new companion website—AskAbbyStokes.com—will include video tutorials explaining the latest technologies.

* A complete revision and update of Is This Thing On? with over 230,000 copies in print * Covers everything from buying a computer or tablet to using a smartphone, as well as using social media like Facebook, Twitter, and Pinterest, streaming movies and more * Includes a companion website with video tutorials and more: AskAbbyStokes.com * For the digitally challenged— everyone who wasn’t born with a keyboard or a mouse in their hand * “Gives the feeling that a friend is explaining it all to you.” —New York Daily News * 20-city author tour

Abby Stokes has taken on the role of the Johnny Appleseed of technology, crisscrossing the country to help “digital immigrants” conquer their fear. She has visited more than 20 states, 120 public libraries, and 100 senior centers/computer clubs, and has hosted webinars across the country. She has taught courses at both Cooper Union and NYU’s School of Lifelong Learning, and has also taught private and corporate clients. Ms. Stokes divides her time between New York City and Niantic, Connecticut. 14

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* National radio satellite tour * Online advertising campaign

IS THIS THING ON? Two color with line drawings; 480 pages; 7" x 9" Paper: $17.95/$22.95 Can. ISBN: 978-0-7611-8380-8 paperback No. 18380 Hardcover: $29.95/$38.95 Can. ISBN: 978-0-7611-8494-2 No. 18494

Ships: March

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CABINET OF CURIOSITIES A Kid’s Guide to Collecting and Understanding the Wonders of the Natural World Gordon Grice

hat kid doesn’t love picking up shells on the beach, or finding a bird’s egg or snake’s rattle, or—treasure of treasures—a fossil? Then taking it home to put on a shelf or in a shoebox? That same impulse has, since the Age of Exploration, motivated collectors to turn their passion into amazing “cabinets of curiosities”— collections of beautiful and unusual objects that in many cases became the seeds of the world’s great natural history museums. Cabinet of Curiosities is exactly the book for every young explorer who loves finding stuff in nature and bringing it home. Created with the inspired bookmaking that made Chip Kidd’s Go the must-have book about graphic design, Cabinet of Curiosities is a lavish, oversize, illustrated, and chockful introduction to the wonders of natural history and the joys of being an amateur scientist and collector. Nature writer Gordon Grice, who started his first cabinet of curiosities at age six when he found a skunk’s skull, explains how scientists classify all living things through the Linnaeus system; how to tell real gold from fool’s gold; how to preserve butterflies, crab shells, feathers, a robin’s egg, spider specimens, honeycombs—and a skunk’s skull (and other skulls and bones); how to identify seashells; the difference between antlers and horns; what a thunder egg is and where to find it; the metamorphosis of cicadas; what a porcupine quill is made of; what to do with a shark’s tooth; how to read animal tracks. And then, what to do with your specimens, including how to build a cabinet of curiosities out of common household objects, like a desk organizer or a box for fishing tackle.

* A unique book of natural science for curious kids * How to find, identify, collect, and preserve shells, feathers, skulls, insects, quills, and other natural objects, and make a cabinet of curiosities to keep them in * An oversize beautiful package with full-color illustrations—does for natural sciences what Chip Kidd’s Go does for graphic design * For ages 8 and up

CABINET OF CURIOSITIES Full color throughout; 160 pages; 81/ 2" x 11" Paper over board with exposed edges: $17.95/22.95 Can. ISBN: 978-0-7611-6927-7 No. 16927

Ships: May 5-copy counter display

Gordon Grice is a nature writer and author of The Red Hourglass: Lives of the Predators and Deadly Kingdom: The Book of Dangerous Animals. His articles about wildlife and biology have appeared in The New Yorker, Harper’s, and Discover. He lives in Wisconsin and online at gordongrice.com.

$89.75/$114.75 Can. ISBN: 978-0-7611-8480-5 No. 28480 Paperback

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WORLD WITHOUT FISH Mark Kurlansky Illustrated by Frank Stockton

“In his histories of cod and oysters, Mark Kurlansky described how those species once thrived in the wild, and how they were depleted. [World Without Fish] casts an even wider net and, with the help of superb illustrations and an interwoven graphic novel by Frank Stockton, creates a compelling narrative for young people.” —The New York Times

nnouncing the paperback edition of World Without Fish, the uniquely illustrated narrative nonfiction account—for kids—of what is happening to the world’s oceans and what they can do about it. Written by Mark Kurlansky, the bestselling author of Cod, Salt, The Big Oyster, and many other books, World Without Fish has been praised as “urgent” (Publishers Weekly) and “a wonderfully fast-paced and engaging primer on the key questions surrounding fish and the sea” (Paul Greenberg, author of Four Fish). It has also been included in the New York State Expeditionary Learning English Language Arts Curriculum. Written by a master storyteller, World Without Fish connects all the dots—biology, economics, evolution, politics, climate, history, culture, food, and nutrition—in a way that kids can really understand. It describes how the fish we most commonly eat, including tuna, salmon, cod, swordfish—even anchovies— could disappear within fifty years, and the domino effect it would have: the oceans teeming with jellyfish and turning pinkish orange from algal blooms, the seabirds disappearing, then reptiles, then mammals. It describes the back-and-forth dynamic of fishermen, who are the original environmentalists, and scientists, who not that long ago considered fish an endless resource. It explains why fish farming is not the answer—and why sustainable fishing is, and how to help return the oceans to their natural ecological balance. Interwoven with the book is a twelve-page full-color graphic novel. Each beautifully illustrated chapter opener links to the next to form a larger fictional story that perfectly complements the text.

* Now in paperback: the book that tells kids what they need to know about the state of our oceans, and what they can do about it

* By Mark Kurlansky, award-

winning author of Cod, Salt, The Big Oyster, and other bestselling books

* Combines a clear, informed,

compelling text with a 12-page graphic novel

* Included in the New York State Expeditionary Learning English Language Arts Curriculum

* For ages 10 and up

Mark Kurlansky is a former commercial fisherman and the New York Times bestselling author of Cod, Salt, The Big Oyster, and other books. He’s won numerous awards, including the James A. Beard Award, ALA Notable Book Award, New York Public Library Best Books of the Year Award, and a National Parenting Publications (NAPPA) gold award for World Without Fish. He lives with his wife and daughter in New York City and Gloucester, Massachusetts. His website is markkurlansky.com. Frank Stockton is an artist and illustrator whose work has appeared in Esquire, The New Yorker, The New York Times, and Rolling Stone. He lives in Brooklyn, New York. 16

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WORLD WITHOUT FISH Full-color illustrations throughout; 208 pages; 7" x 91/ 8"; includes a 12-page graphic novel Paper: $14.95/$19.95 Can. ISBN: 978-0-7611-8500-0 No. 18500

Ships: November

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RedBird • Colors, Colors, Everywhere! • Friends Come in Different Sizes Barney Saltzberg

arney Saltzberg’s irrepressible and imaginative books—Good Egg, Beautiful Oops!, Arlo Needs Glasses, and A Little Bit of Oomph!, together with over 366,000 copies in print—combine distinctive art, a lively spirit, and paper engineering to bring great joy to kids (and grown-ups, too). Now Barney is launching a new series of board books about a character named Redbird. With his long orange beak, red body, and friendly expression, Redbird calls to mind Dr. Seuss’s offbeat heroes and Boynton’s zany barnyard creatures, while embodying the author’s signature playful style. In Colors, Colors, Everywhere!, Redbird tries to pick his favorite color—is it red like him, blue like the sky, or yellow like the sun? Finally, he concludes: Colors, colors, everywhere! It’s hard to really choose. . . . It’s hard to really know! And that’s the reason why I love . . . the colors of the rainbow! In Friends Come in Different Sizes, he introduces readers to all his delightful friends—some who are tall and some who are taller, and some who From Colors, Colors, Everywhere! are small and some who are smaller. Friends can be SHORT. Friends can be LONG. Doesn’t matter what they look like . . . Friends all get along!

* From the author of Good Egg,

Beautiful Oops!, Arlo Needs Glasses, and A Little Bit of Oomph!, together with over 366,000 copies in print

* A new board book series for toddlers starring Redbird, a quirky character who helps kids explore their colors and sizes * For ages 0 to 4 * Redbird coloring and activity kit * Mom blog campaign including book giveaways

For the Complete Listing of Barney Saltzberg Titles, see pages 58–59.

From Friends Come in Different Sizes

BARNEY SALTZBERG is the author-illustrator of Beautiful Oops!, Arlo Needs Glasses, Good Egg, and his most recent title A Little Bit of Oomph! for Workman, as well as the successful Kisses series and Crazy Hair Day. He also writes and performs music for children.

* Author tour including school visits

12-copy mixed counter display

$71.40/$95.40 Can. ISBN: 978-0-7611-8471-3 No. 28471

REDBIRD Full-color illustrations throughout; 22 pages; 511/ 16" x 6 ¼" Board book: $5.95/$7.95 Can. each

Ships: January REDBIRD: COLORS, COLORS, EVERYWHERE! ISBN: 978-0-7611-8185-9 No. 18185

REDBIRD: FRIENDS COME IN DIFFERENT SIZES ISBN: 978-0-7611-8190-3 No. 18190

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97 WAYS TO MAKE A DOG SMILE Jenny Langbehn Photographs by Pat Doyle

ews for dogs and dog lovers to smile about: The irresistible bestseller with 360,000 copies in print is now even more irresistible with a 4-by-6-inch “chunky” format. As quirky, colorful, and giftable as ever, 97 Ways to Make a Dog Smile is now fresher, more appealing, and perfectly sized for spinner racks, counter displays, and cash wraps—perhaps placed next to its siblings 97 Ways to Make a Baby Laugh and the new 97 Ways to Make a Cat Like You. Developed by Jenny Langbehn, a veterinary nurse who has a gift for making dogs happy, here are 97 foolproof methods and tricks for putting any dog into a state of pure pleasure. Enhancing each entry is an adorable, full-color photograph of the guaranteed result—a smiling dog. Give these a try: Lower-Ear Noogies. The Thumper. Lazy Man’s Tetherball. The Hansel and Gretel—“For an afternoon of fun, scamper about the house leaving a trail of plain popped popcorn in your wake.” Or “Subliminal Game,” which works by sneaking a favorite 30 word like “cookie” into otherwise boring Flea Pockets Scratch the small and seemingly jabber.* superfluous flaps of skin located at the base of dogs’ ears. Legend The tricks require no fancy props has it that these are the fissures in which fleas would retreat to sleep or special talents—just a willingness to for the evening. surrender yourself to sheer silliness. They combine the creative gift of touch— unexpected ways to rub, massage, scratch, tickle, and knead—with imaginative play scenarios that are just loopy enough to ensure your dog will be amused, whether he’s laughing with you or at you. These tricks really work.

* The delightful bestseller with 360,000 copies in print, now in an appealing chunky format

97 Ways to Make a Dog Smile

*Don’t forget to have said cookie on hand.

* The perfect gift for new dog owners—and every dog lover * 97 quirky ways to tickle dogs’ (and their people’s) funny bones, including Lower-Ear Noogies, the Thumper, Pupsicle, and the “Which Hand?” Game * Full-color photographs throughout * New design echoes 97 Ways to Make a Baby Laugh and the forthcoming 97 Ways to Make a Cat Like You * Social media campaign including Page-A-Day ® and Unlikely Friendships® cross-promotion 97 WAYS TO MAKE A DOG SMILE

Jenny Langbehn is a veterinary nurse and the resident dog whisperer at Lenox Hill Vets in Manhattan, as well as a prenatal yoga teacher, birth doula, and childbirth educator. She lives with her own smiling dog nearby.

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Full-color photos throughout; 208 pages; 4" x 6" Paperback Paper: $8.95/$11.95 Can. ISBN: 978-0-7611-8448-5 No. 18448

Ships: March 6-copy counter display

16-copy mixed counter display

$53.70/$71.70 Can. ISBN: 978-0-7611-8475-1 No. 28475

(8 each of Dog Smile and Cat Like You) $143.20/$191.20 Can. ISBN: 978-0-7611-8476-8 No. 28476

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97 WAYS TO MAKE A CAT LIKE YOU Carol Kaufmann

rom the publisher of B. Kliban’s Cat, All I Need to Know I Learned from My Cat, and Bad Cat® —together with over 4 million copies in print—comes a new book that answers the question all cat lovers ask: How do I make my cat like me? In the same new format as 97 Ways to Make a Dog Smile and 97 Ways to Make a Baby Laugh, which have over 700,000 copies in print, How to Make a Cat Like You is the perfect interactive guide to these mysterious, fickle, seemingly aloof—yet really, just particular—pets. Paired with a full-color photograph of friendly, extroverted, happy cats (in case you’ve forgotten what a cat looks like when he “likes” you), the 97 inspired, occasionally silly but always behaviorally based tips and tricks prove that when a cat is treated right, he or she will respond in kind. Within reason. There’s the “Eye on the Ball”—Record a tennis match or a Ping-Pong game on TV to play back for your cat when he needs a bit of exercise. “Cat Burrito”—Wrap your cat in a towel, burrito-style, which is particularly good for anxious pets or trips to the vet. The “Boing, Boing!”—Wind pipe cleaners around a pencil in a spiral shape to create springs. Carefully slide off the pencil so the spirals go “boing” when pressed. The classic “Tickle, Tickle”—Tickle Kitty under her chin and softly say “gitchy, gitchy, gitchy” in your highest-pitched voice. And for the cat owner willing to go the distance, the “There’s No Business Like Show Business”—Practice your best Ethel Merman by belting out favorite show tunes for your cat. Kitty won’t care if you’re off-key and she’ll enjoy the stimulation.

* A delightful new book for America’s 45 million cat lovers, from the publisher of B. Kliban’s Cat, Bad Cat, and All I Need to Know I Learned from My Cat, together with 4.1 million copies in print * First two titles in the series— 97 Ways to Make a Dog Smile and 97 Ways to Make a Baby Laugh— have over 700,000 copies in print * How to get your cat to actually like you, through 97 tips, games, and tricks * Full-color photographs throughout * Social media campaign including Page-A-Day ® and Unlikely Friendships® cross-promotion

Carol Kaufmann is a cat lover, former staff writer for National Geographic, and coauthor of the bestselling Safari and Ocean. She lives in Alexandria, Virginia.

6-copy counter display

$53.70/$71.70 Can. ISBN: 978-0-7611-8474-4 No. 28474

16-copy mixed counter display

(8 each of Dog Smile and Cat Like You) $143.20/$191.20 Can. ISBN: 978-0-7611-8476-8 No. 28476 BAD CAT, PAGE-A-DAY, and UNLIKELY FRIENDSHIPS are registered trademarks of Workman Publishing Co., Inc.

97 WAYS TO MAKE A CAT LIKE YOU Full-color photos throughout; 208 pages; 4" x 6" Paper: $8.95/$11.95 Can. Paperback ISBN: 978-0-7611-8216-0 No. 18216

Ships: March workman

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THE BEER BIBLE The Essential Beer Lover’s Guide Jeff Alworth

t’s finally here—the comprehensive, authoritative book that does for beer what The Wine Bible, with 550,000 copies in print, does for wine. Written by an expert from the West Coast, where America’s craft beer movement got its start, The Beer Bible is the ultimate reader- and drinker-friendly guide to all the world’s beers. No other book of this depth and scope approaches the subject of beer in the same way that beer lovers do—by style, just as a perfect pub menu is organized—and gets right to the pleasure of discovery, knowledge, and connoisseurship. Divided into four major families—ales, lagers, wheat beers, and tart and wild ales—there’s everything a beer drinker wants to know about the hundreds of different authentic types of brews, from bitters, bocks, and IPAs to weisses, milk stouts, lambics, and more. Each style is a chapter unto itself, delving into origins, ingredients, description and characteristics, substyles, and tasting notes, and ending with a recommended list of the beers to know in each category. Hip infographics throughout make the explanation of beer’s flavors, brewing methods, ingredients, labeling, serving, and more as immediate as it is lively. The book is written for passionate beginners, who will love its “if you like X, try Y” feature; for intermediate beer lovers eager to go deeper; and for true geeks, who will find new information on every page. History, romance, the art of tasting, backstories and anecdotes, appropriate glassware, bitterness units, mouthfeel, and more—it’s all here. Plus a primer on pairing beer and food using the three Cs— complement, contrast, or cut. It’s the book that every beer lover will read with pleasure, and use with even more.

* The first truly comprehensive, style-by-style guide to beers of the world * Covers every major style of beer— IPAs, stouts, lambics, barley wines, saisons, pilsners, weisses, and more

* Craft beer is booming—it’s a $14.3 billion industry * From the publisher of The Wine Bible, with 550,000 copies in print * Photographs, maps, and infographics throughout * 28-city author tour * National radio satellite tour * Online campaign including Buzzfeed and dedicated website * BookPage holiday advertising

Jeff Alworth has been writing about beer for more than 15 years. He is the author of The Beer Tasting Toolkit, and has also written for Draft Magazine, All About Beer, Sunset, The Oregonian, and other publications, as well as his popular site, Beervana. He lives in Portland, Oregon, in the heart of the world’s craft beer belt, the Pacific Northwest. 20

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THE BEER BIBLE Two color with photos and illustrations throughout; 720 pages; 6" x 9" Paper: $19.95/$24.95 Can. ISBN: 978-0-7611-6811-9 Paperback No. 16811 Hardcover: $35.00/$45.00 Can. ISBN: 978-0-7611-8498-0 No. 18498

Ships: July

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THE GIRL’S GUIDE Getting The Hang Of Mastering Your Money, Impressing Your Boss, Texting And Dating, Placating Your Overly Anxious Parents, Avoiding Office Faux Pas, Grocery Shopping Like A Pro, And Not Screwing Up Your Whole Complicated, Unpredictable, Frustrating, Unbelievably Amazing Life

Melissa Kirsch

ena Dunham. Mindy Kaling. Zooey Deschanel. All girls of the moment, all proof that girl culture has reached a veritable tipping point. But as young women look to claim their “girl” territory, they need a guide more than ever. Welcome, Melissa! Hailed as “a veritable bible for post-college and premarital women” (Newsday) and “required reading for any woman with ambition” (Susan Jane Gilman), The Girl’s Guide—previously published as The Girl’s Guide to Absolutely Everything, with over 100,000 copies in print—is the indispensable source of information for women striking out on their own, a colossal cheat sheet on everything from surviving a first real job to the delicate enterprise of defriending. In this fully updated and revised edition of her guidebook, now for a new group of readers, Melissa Kirsch navigates the most stressful and personal subject matter with the wit and humor of a recently been-there smart older sister. She is authoritative and compassionate, funny and approachable, lively and intelligent. In addition, she draws on the wisdom of sexperts, psychotherapists, a nutritionist, an internist, and a practitioner of Traditional Chinese Medicine. The book covers everything a reader will need to know about everything: why you shouldn’t wear peep-toe heels to a job interview or spray on your favorite perfume before a plane trip; how to clean up a Facebook faux pas, find an apartment, identify the dateable few from the psychotic masses, deal with overanxious parents, make quick money (hello TaskRabbit and Airbnb), and live a life that doesn’t suck. The Girl’s Guide is the book that shows the way forward for every young woman graduating from school and heading off to find her place in a big, exciting, uncertain world.

Melissa Kirsch, an editor at the online magazine Café and a former senior producer at Oxygen Media, has written for New York magazine, National Geographic, and Ladies’ Home Journal, and consulted as an expert on relationships and etiquette for Glamour, Jezebel, and Cosmopolitan. She lives in New York City.

* Quirky and encyclopedic 600-page bible for young women in their twenties to mid-thirties * Completely revised and updated second edition of the successful The Girl’s Guide to Absolutely Everything, with over 100,000 copies in print * Amazing breadth of information, delivered with humor, on everything: sex and relationships, friendship, career and finance, health, diet, spirituality, etiquette * Social media campaign including Twitter, Facebook, and Instagram

THE GIRL’S GUIDE Two color; illustrations throughout; 640 pages; 6" x 9" Paper: $17.95/22.95 Can. ISBN: 978-0-7611-8012-8 No. 18012

Ships: April workman

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THE LITTLE BOOK OF BIG WORD PUZZLES Over 450 Synonym Scrambles, Crossword Conundrums, Word Searches & Other Brain-Tickling Word Games

David L. Hoyt and the Editors at Merriam-Webster

t’s a word-puzzle lover’s dream team: David L. Hoyt, the most syndicated puzzle writer in the country, and Merriam-Webster, America’s most trusted dictionary. Published in visually striking full color, here are over 450 inventive, entertaining, and truly challenging word games and puzzles designed to stretch the mind and even increase vocabulary. And it’s in the format that customers love—the travel-friendly, gift-friendly 4" x 6" chunky size, which includes titles like The Original Sudoku series, 10-Minute Crossword Puzzles, Bananagrams: On-the-Go Edition, The Little Book of Big Brain Games, and The Little Book of Big Mind Benders, together with more than 1.4 million copies in print. In Mixed-Up Definition, unscramble the letters to reveal the definition of a given word. In Syllabary, use the clues to link syllables in a grid to create words. In Cross’d Word Connections, find the letters in common to help solve a series of four crossword puzzles. Plus Dictionary Race Winder, Make the Connection, Color Word Chains, Prism Word Finder, and other clever riffs on word searches. The book features 20 puzzle types, which are arranged in a mixed fashion throughout for maximum variety and stimulation. They range in difficulty from an easy “1” to a brain-busting “10”—so puzzle lovers of all skill levels will be tested— and include spaces for recording completion times. Each puzzle type is explained in clear instructions, and all answers are printed in the back.

* A smart gift for crossword fanatics and language lovers * Incredible value: over 450 full-color word puzzles for $9.95 * A puzzle dream team: MerriamWebster, America’s most-respected dictionary, and David L. Hoyt, the most successful syndicated puzzle writer in the country * Puzzle books in the 4" x 6" chunky format, including The Original Sudoku, 10-Minute Crossword Puzzles, and The Little Book of Big Brain Games, have over 1.4 million copies in print * BookPage puzzle features * Page-A-Day ® advertising THE LITTLE BOOK OF BIG WORD PUZZLES

David L. Hoyt is the most syndicated puzzle maker in the United States. He is the author of Jumble, USA Today Word Roundup, Up & Down Words, Word Winder, and more.

Full-color illustrations throughout; 480 pages; 4" x 6" Paper: $9.95/$12.95 Can. ISBN: 978-0-7611-8088-3 No. 18088

Paperback

Ships: July

Merriam-Webster

has been America’s leading and most trusted provider of language information for over 150 years. Publications include Merriam-Webster’s Collegiate® Dictionary (among the best selling books in American history) and dictionaries for English-language learners. 22

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8-copy counter display

$79.60/$103.60 Can. ISBN: 978-0-7611-8481-2 No. 28481

PAGE-A-DAY is a registered trademark of Workman Publishing Co., Inc.

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PARTY LIKE A PRESIDENT True Tales of Inebriation, Lechery, and Mischief from the Oval Office

Brian Abrams / Illustrated by John Mathias

here’s the office: President of the United States. And then there’s the man in the office—prone to temptation and looking to unwind after a long day running the country. Celebrating the decidedly less distinguished side of the nation’s leaders, humor writer Brian Abrams offers a compelling, hilarious, and true American history on the rocks—a Washington-to-Obama, vice-by-vice chronicle of how the presidents like to party. From explicit love letters to slurred speeches to nude swims at Bing Crosby’s house, reputations are ruined and secrets bared. George Washington brokered the end of the American Revolution over glasses of Madeira. Ulysses S. Grant rarely drew a sober breath when he was leading the North to victory. And it wasn’t all liquor. Some presidents preferred their drugs—Nixon was a pill-popper. And others chased women instead—both the professorial Woodrow Wilson (who signed his love letters “Tiger”) and the good ol’ boy Bill Clinton, though neither could hold a candle to Kennedy, who also received the infamous Dr. Feelgood’s “vitamin” injections of pure amphetamine. Illustrated throughout with infographics (James Garfield’s attempts at circumnavigating the temperance movement), comic strips (George Bush Sr.’s infamous televised vomiting incident), caricatures, and fake archival documents, the book has the smart, funny feel of Mad magazine meets The Colbert Report. Plus, it includes recipes for 44 cocktails inspired by each chapter’s partier-in-chief.

Brian Abrams has written for Playboy, High Times, AOL’s Asylum, and other publications and websites, and has contributed to I’m a Lebowski, You’re a Lebowski: Life, The Big Lebowski, and What Have You and Reefer Movie Madness: The Ultimate Stoner Film Guide. He lives in Brooklyn, New York. John Mathias is an artist, illustrator, and graphic designer whose work has appeared in The Washington Post, The New York Times, Seventeen, Tablet magazine, The Lowbrow Reader, and many other publications. He lives in Long Branch, New Jersey.

* Presidential history on the rocks * A raucous, illustrated grab bag of a guide to each president and his favorite vice * For history buffs with a sense of humor and fans of The Daily Show and The Colbert Report * Includes 44 cocktail recipes so readers can join in the fun * National radio satellite tour * Marketing and social media campaign around Presidents Day and the White House Correspondents’ Dinner

PARTY LIKE A PRESIDENT Two color; illustrations throughout; 272 pages; 6" x 9" Paper: $14.95/$18.95 Can. ISBN: 978-0-7611-8084-5 No. 18084

Ships: January Paperback

8-copy counter display

$119.60/$151.60 Can. ISBN: 978-0-7611-8470-6 No. 28470

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NEW ENGLAND OPENHOUSE COOKBOOK 300 Recipes Inspired by New England’s Farms, Dairies, Restaurants, and Food Purveyors

Sarah Leah Chase “I’ve adored Sarah Chase’s cookbooks for decades! This is exactly what you want to cook at home—delicious, satisfying, earthy food your friends and family will love.” —Ina Garten, Barefoot Contessa cookbooks and television

rom a born-and-bred New Englander comes a book that sings with all the flavors and textures of the beloved region. Sarah Leah Chase is a caterer, cooking teacher, and prolific writer whose books—including The Silver Palate Good Times Cookbook (as coauthor) and Nantucket Open-House Cookbook—have over 3.4 million copies in print. For New England Open-House Cookbook, she draws from her memories of growing up in Connecticut and Maine; her experience living and cooking on Cape Cod; and her extensive travels meeting farmers, fishermen, and chefs. The result is a wide-ranging cookbook for everyone who has skied the mountains of Vermont, sailed off the coast of Maine, dug for clams on Cape Cod, or just wishes they had. It reflects the bountiful ingredients and recipes of New England, served up in evocative prose, gorgeous full-color photographs, and 300 delicious recipes. All of New England’s classic dishes are represented, including a wealth of shellfish soups and stews and a full chapter celebrating lobster. From breakfast (Debbie’s Blue Ribbon Maine Muffins) to delightful appetizers and nibbles (Tiny Tumbled Tomatoes, Oysters “Clark Rockefeller”) to mains for every season and occasion: Baked Bluefish with New Potatoes and Summer Rib Eyes with Rosemary, Lemon, and Garlic. Plus: perfect picnic recipes, farmstand sides, and luscious desserts.

Sarah Leah Chase, who founded the Massachusetts specialty food shop and catering business Que Sera Sarah, collaborated on The Silver Palate Good Times Cookbook. Her other books include Nantucket Open-House Cookbook and Cold-Weather Cooking. Currently she writes a weekly food column for Nantucket’s Inquirer and Mirror newspaper and is recipe consultant to Ina Garten. Sarah and her husband, Nigel, are the owners of Coastal Goods, a retailer of fine seasoning blends. They live with their son on Cape Cod. 24

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* From the coauthor of The Silver Palate Good Times Cookbook and author of Nantucket Open-House Cookbook and other books with 3.4 million copies in print * A celebration of the diverse flavors of New England, from a born-and-bred New Englander whose recipes are inspired by farmers, fishermen, and chefs all around the region * A “through-the-menu” cookbook, with 300 recipes for breakfast dishes, soups, seafood, meat and poultry, picnic fare, desserts, and beverages * Full-color photographs throughout * New England author tour * National radio satellite tour

NEW ENGLAND OPEN-HOUSE COOKBOOK Full-color photos throughout; 400 pages; 8" x 10" Paper: $22.95/$28.95 Can. ISBN: 978-0-7611-5519-5 No. 15519 Hardcover: $39.95/$51.95 Can. ISBN: 978-0-7611-8496-6 No. 18496

Ships: May

5-copy counter display

$114.75/$144.75 ISBN: 978-0-7611-8502-4 No. 28502 Paperback

Spr ing 2015

YOU ARE DOING A FREAKING GREAT JOB. And Other Reminders of Your Awesomeness

he perfect gift, and the easiest gift—because we all know someone who deserves a pat on the back, a big thumbs-up, or just a special thank-you! A companion to the instant hit Think Happy, Be Happy, with 107,000 copies in print in less than a year, You Are Doing a Freaking Great Job is a vibrant, colorful, pocket-size book of encouragement. Created by more than 20 artists and designers—from the well-known Etsy favorites Emily McDowell (who did the cover art) and Mary Kate McDevitt, to emerging talents Lindsay Whitehead and J. Zachary Keenan—this powerful little book is filled with nearly 200 uplifting and inspiring quotes, lyrics, and words of advice rendered in the original hand-lettered style of art that is pinned and repinned on Pinterest and sold on Etsy. There are mantras: “You are in charge of your own happiness.” Galvanizing words of action: “Make it now.” Heartening quotes: “You are capable of more than you know.” Bursts of motivation: “Be a Warrior, Not a Worrier” and “Spread Your Arms and Trust Your Cape.” Interweaved throughout is complementary text—including surprising playlists, sweet and simple recipes, and suggestions for inspirational films to watch and graduation commencement speeches to read. TE LL SOM EON E TH E Y ’ RE B E AUTIFU L IN M U LTIPLE L ANG UAG ES ARABIC: enti jamilah

DANISH: du er så smuk

FRENCH: frevous êtes belle GERMAN: sie sind schön GREEK: eísai ómorfi ITALIAN: sei bella

JAPANESE: anata wa utsukushii desu RUSSIAN: ty prekrasna SPANISH: eres hermosa

* Perfect inspirational gift for the coworker, friend, recent grad * Approximately 200 motivational quotes and inspirations, reimagined as dynamic pieces of original art * A follow-up to the bestselling Think Happy, Be Happy, with 107,000 copies in print * For lovers of the letterpress and screenprint art popular on Etsy, Pinterest, and Tumblr * A roster of well-known artists and designers, including Mary Kate McDevitt, Steve Simpson, and Emily McDowell (who created the cover art)

VIETNAMESE: ban là đep

YOU ARE DOING A FREAKING GREAT JOB

* Social media campaign including #FreakingGreatJob Fridays * Facebook advertising * Bookstore “Freaking Great Job” awards

Also Available: See page 78.

Think Happy, Be Happy ISBN: 978-0-7611-7757-9 No. 17757

6-copy counter display

$53.70/$71.70 Can. ISBN: 978-0-7611-8473-7 No. 28473

YOU ARE DOING A FREAKING GREAT JOB. Full-color illustrations throughout; 400 pages; 41/ 4" x 41/ 4" Paper: $8.95/$11.95 Can. ISBN: 978-0-7611-8447-8 No. 18447

Paperback

Ships: March workman

Spr ing 2015

BRAIN QUEST

WORKBOOKS

• Grade 5 • Grade 6

ntroducing two essential additions to the 5-million-copy bestselling Brain Quest Workbook series! With the adoption of the Common Core, the pressure of standardized tests, and the challenges of the curriculum, sales are strong for higher-grade supplementary materials. Case in point: The Brain Quest decks for grades 5 and 6 together have over 4 million copies in print. Finally, 5th and 6th graders can reinforce what they learn in school with new workbooks from Brain Quest. Each book boasts 300 pages jam-packed with curriculum-based activities and exercises in every subject, with a focus on math and language arts. Original full-color illustrations throughout give these books a bright, lively style that will appeal to older kids. They are engaging, userfriendly, and written to make schoolwork fun. Fifth graders will enhance their skills in reading comprehension, multiplication and division, fractions and decimals, algebraic thinking, and probability and data; sixth graders will delve into research and analysis, metaphor and meaning, ratios and proportions, expressions and equations, and geometry. Both workbooks cover spelling and vocabulary, writing, social studies, science, and more. Written in consultation with the Brain Quest Advisory Panel of award-winning teachers specific to each grade level, and with all content aligned with Common Core standards. Plus fun stuff: Each workbook comes with a mini-deck with 100 all-new Brain Quest questions and answers.

* Long-awaited additions to the bestselling Brain Quest Workbook series * Brain Quest is America’s #1 educational bestseller, with 41 million copies in print * Proven market: Brain Quest

decks for grades 5 and 6 have a total of 4 million copies in print

* Illustrated in full color in a style that will appeal to older kids * Jam-packed with curriculum-based activities, exercises, and challenges in every subject (with an emphasis on math and language arts)

From Grade 5

* National radio satellite tour BRAIN QUEST WORKBOOKS Full-color illustrations throughout; perforated pages; rounded corners; 320 pages; 81/ 4" x 113/ 4" Paper: $12.95/$16.95 Can. each

From Grade 6 5-copy counter displays for each $64.75/$84.75 Can. GRADE 5

For the Complete Listing of Brain Quest® Titles, see pages 32–36.

ISBN: 978-0-7611-8506-2 No. 28506

Ships: April GRADE 5 ISBN: 978-0-7611-8278-8 No. 18278 Paperback

GRADE 6 ISBN: 978-0-7611-8243-6 No. 18243 Paperback

GRADE 6

ISBN: 978-0-7611-8507-9 No. 28507 26

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BRAIN QUEST is a registered trademark of Workman Publishing Co., Inc., and Groupe Play Bac S.A.

Back list 2015

Books Worth A Second Look Here are four active backlist titles given a fresh look.

501,000 copies in print.

106,000 copies in print.

THE LITTLE ZEN COMPANION

THE BOUNCE BACK BOOK

Paper: $8.95/$11.95 Can. ISBN: 978-1-56305-467-9 No. 3467 (See page 75.)

Paper: $12.95/$16.95 Can. ISBN: 978-0-7611-4627-8 No. 14627 (See page 97.)

60,000 copies in print. SELF-MEDITATION

PREVENT, HALT & REVERSE HEART DISEASE

Paper: $8.95/$10.95 Can. ISBN: 978-0-7611-3928-7 No. 13928 (See page 76.)

Paper: $15.95/$19.95 Can. ISBN: 978-0-7611-6073-1 No. 16073 (See page 104.)

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