Architecture & Design Portfolio Jun '23

vivi serelli lee’s portfolio

VIVI SERELLI LEE WEN

+65 96971482 viviserelli@gmail.com (personal) e0420642@u.nus.edu (university) www.viviserelli.wixsite.com/portfolio linkedin.com/in/viviserelli

EDUCATION

NATIONAL UNIVERSITY OF SINGAPORE | SINGAPORE

Masters in Architecture | Bachelor of Arts (Hons) in Architecture | Expected Graduation: May 2024

POLITECNICO DI TORINO | TURIN, ITALY

Masters in Architecture | Student Exchange Programme | Year 4 Semester 1

ANGLO - CHINESE JUNIOR COLLEGE | SINGAPORE

Arts / Science Hybrid Programme

WORK EXPERIENCE

ARCHITECTURE INTERNSHIP PROGRAMME AT ARC STUDIO | SINGAPORE

Acquired the skill to hover between design scales in the development of facade and facilities design for large scale residential projects. Familiarised with the intricacies of construction through production of tender drawings and letters for a landed residential project. Honed communication and networking skills by actively participating in client and supplier meetings.

TEACHING ASSISTANT AT NUS | SINGAPORE

Independently mentored a class of 20 students for the module AR2524 Spatial Computational Thinking under the guidance of Professor Patrick Janssen, utilizing code in generative modelling.

Organised meaningful consultation sessions for students to raise questions and clarify knowledge in the development of their projects. Graded students’ projects and guided students through project feedback.

SUMMER INTERN AT S A CHUA ARCHITECTS| SINGAPORE

Prepared concept scheme designs for a boutique hotel in a conservation shophouse, while liaising with engineers to accommodate plumbing, HVAC and lighting works. Exposure to architectural scheme presentation methods in the industry to convey key information.

Assisted on the preparation of documents and drawings for authority submissions and coordinating with project members of other disciplines, particularly for Town Council related projects.

Collaborated with other interns to design and publish a new website for S A Chua Architects, sachua.com.sg, incorporating a project database.

FREELANCE DIGITAL ILLUSTRATOR | INTERNATIONAL

Designed quality illustrations of company logos, merchandise and marketing materials, for local and international clients in the U.K., Middle East, New Zealand and Australia.

Founder of online shop, LovellibyVivi, https://www.etsy.com/sg-en/shop/LovellibyVivi/, selling personally designed and printed artwork.

LEAD DESIGNER & MARKETING DIRECTOR AT MATH ACADEMIA| SINGAPORE

Responsible for all aspects of design process for outreach and events. Leading a marketing team in centre’s publicity operations to support growth. Analysis of customer behaviour, market conditions and competitor trends, in order to execute effective marketing campaigns. Led the development of graphic and interior design of a new outlet by collaborating with contractors and suppliers Website UI & UX design and SEO optimization for www.mathacademia.sg, topping specific search results.

SUMMER INTERN AT L G ARCHITECTS | SINGAPORE

Picked up SketchUp, ArchiCad and AutoCad deftly to assist in the design stage of various projects within a Neighbourhood Renewal Programme (NRP). Engaged in critical discussions during meetings with clients and site visits, gaining exposure to project management.

ACHIEVEMENTS

DEAN’S LIST FOR AY2020/21 SEMESTER 2

National University of Singapore, top 5 - 10% of cohort for academic achievement.

WAN BOO SOW CHIINESE STUDIES GE PRIZE

National University of Singapore, third best performing student for general module, Art in Asia.

BCA-INDUSTRY IBUILDSG UNDERGRADUATE DIRECT SCHOLARSHIP

Building and Construction Authority, awarded August 2020

SKILLS

DESIGN Rhinoceros 3D, Grasshopper, Blender, Revit, ArchiCAD, AutoCAD, SketchUp

MEDIA Adobe Suite, Photography/Videography

GENERAL Microsoft Suite, Technical Drawing

OTHERS Web & App UI/UX Design, SEO/SEM Marketing

INTERESTS Animation | Plants | Illustration | Field Hockey

LANGUAGES

ENGLISH Fluent

MANDARIN Intermediate

ITALIAN Basic

02 on air

SYSTEMS, COMPREHENSIVENESS, INTEGRATION: TOWER OF POSSIBILITIES

THE VERTICAL ENTERTAINMENT HUB

Finding a balance between architecture and technology in an era so dependent on new advances in the latter, requires a re-evaluation of form. The intrusion of technology in some instances, has stripped architectural forms of its initial purposes, making almost anything possible in the least of spaces through smart and convenient plugins. As much as technology can do to innovate spaces, they are limited to small and temporal interfaces. The qualities brought about by technology are nothing compared to the experience in a well-designed space.

In this scheme, the phenomenon of advertising billboards is evaluated. Looking at examples of facades which have been draped in billboardssuch as in Times Square, New York, it highlights an important question for architects: has technology unconsciously paraded over architecture and its purpose? How can we reinnovate architecture to serve the same purpose and more - in a world where showcasing products is so vital for the economy. The success of billboards, attracting large crowds, lies in the vibrant images and animations played on facades, connecting users through an audio visual relationship.

The idea lies in the showcasing of entertainment in a site rich in arts and cultural diversity. Establishing a relationship between the ground level audience and the movement and behaviour within the tower, recreates the same crucial link in the billboard phenomenon. The programme entails the start to finish of an entertainment production - brainstorming, preparation, rehearsal, performance and post-production. The process is street-facing while challenging the vertical visual limits of a skinny tower.

Video: ON AIR

Interior Liveliness // Outward Projections Axonometric Section

Section AA

Section BB

Front Elevation

Back Elevation

SEXY WASTE DIVERSION

DENSITY, URBANISM, PUBLICNESS: RE-DEFINING EDGES : BOUNDARIES : THRESHOLDS ‘REGENERATE’ COMMUNITY HUB

The interplay of solid and void that breaks down the definitive boundary of a wall, is explored through the manipulation of terraced layers. This tackles the issue of rigidity and confined ‘hardworkers’ in Singapore’s Kaki Bukit Industrial Estate, offering smoother transitions and free movement guided by curvatures. The dance trilogy of man, architecture and void arises from this movement, now engaging people at the people scale. The motion ties the three together, bridging the lost connection. The programme of a community regeneration facility is introduced, a place for both productivity and lesisure, adding value to the neighbourhood.

WAYFINDING; BRINGING BACK THE LOST ‘HUMAN SCALE’

Man / Architecture / Void Sections

1:50 Physical Model Bristol Board | Food Packaging | Broken Glass | Dried Plants In line with the programme of a ‘regeneration facility’

Ground (Upper Left) | L2 (Upper Right)

L3 (Lower Left) | L4 (Lower Right)

FOR THE GREAT INDOORS!

AGGREGATION, STRUCTURE, SPACE: REDEFINING THE APARTMENT BLOCK THE COBWEB

“the human is an animal that unlike other species is devoid of specialized instincts and thus affected by a persistent feeling of never being “at home,” it is within language and ritual that this feature of human nature comes to be tamed.”

Aureli, Notes on the Floor Plan

The human body is replicated in the architectural form, drawing ideas from the human circulatory system, with a central core pumping life to other vital organs. The redefinition of the apartment as such, transfers substances vital to the body among its counterparts and back to the centre for dissemination. The crossing of paths, the meeting of users within this system, is inevitable and encouraged, necessary to its survival.

A lattice formation of octagons creates a multiplicity of space, varying in scale and location, scattered throughout the building. the resulting curvature of movement enabled by the tessellation of octagons breaks down the rigidity of the form, creating natural meanders alike arteries and veins in the human system, while retaining an order.

Through this COBWEB of linkages enlivened by intersecting diversities of people, the conditions to foster relationships will infiltrate. Be it distant or closely-knit, a sense of home can take its place and afford the building a intangible value transcending its physical form.

“HONEY, COME HOME SOON!”

Elevations

Sections

Structure

Ground Floor

Level 2.5 (Lofted Spaces)

DIGITAL DETOX

05 tranquil(t)

ENVIRONMENT, CLIMATE, ENVELOPE: YIELD & OVERCOME | COAST NATURE’S EMBRACE

Inducing a multi-sensorial experience created by varying qualities of fabric in response to the environment. Understanding Gibson’s theory of affordance in architecture, we aimed to design a space that personalizes meditation to a user’s own perception. Breaking free from the rigidity of common performative forms, this helps the user to follow his own path of thought and feel present within the architecture as it interacts with the body.

Video: TRANQUIL(T) 2

Affordance and Perception Sketches

Ritual of meditation

1:1 Model of NATURE’S EMBRACE

Sheer, canvas, satin, cotton | Rubber tubes inserted with wire | Plywood

MANIPULATING FABRIC

Final Design Scheme for Boutique Hotel in Conserved Shophouse SA Chua Architects, June 2021

Design Proposals for Covered Linkways, Bedok Neighbourhood Renewal Programme LG Architects, April 2019

Oops, files were too big... HERE’S

SOMETHING ELSE

personal commissions

Interior and Graphic Design for Math Academia Singapore Dec 2020 to Feb 2021

Commissioned Design Proposal for Chinese Mala Restaurant in Sembawang Hills Personal, Jun 2020

Website Design for Math Academia Singapore mathacademia.sg Aug 2019 to Nov 2019

Website Design for SA Chua Architects sachua.com.sg

May 2021 to Jun 2021

web design

(hence my layout)

graphic design

Poster Design for June Programmes 2022, Math Academia Singapore Apr to May 2022

Mobile Application Design Mockup Jan to Mar 2021

Logo and Graphic Design for Padel Point Dubai X Grow Sep 2019 - Feb 2021

Embroidery Iron On Patch for Scouts UK Feb 2020

Graphic Deisgn for Laurette, Elim Nov 2020

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