ARCHITECTURE & DESIGN PORTFOLIO VIVI SERELLI LEE WEN MAY 2022
VIVI SERELLI LEE +65 96971482 viviserelli@gmail.com e0420642@u.nus.edu www.viviserelli.wixsite.com/portfolio linkedin.com/in/viviserelli
EDUCATION 2019 TO PRESENT
NATIONAL UNIVERSITY OF SINGAPORE | SINGAPORE Bachelor of Arts (Hons) in Architecture | Expected Graduation: May 2023
2017 TO 2018
ANGLO - CHINESE JUNIOR COLLEGE | SINGAPORE Arts / Science Hybrid Programme
WORK EXPERIENCE JAN TO MAY 2021
TEACHING ASSISTANT AT NUS | SINGAPORE Independently mentored a class of 20 students for the module AR2524 Spatial Computational Thinking under the guidance of Professor Patrick Janssen, utilizing code in generative modelling. Organised meaningful consultation sessions for students to raise questions and clarify knowledge in the development of their projects. Graded students’ projects and guided students through project feedback.
MAY TO AUG 2021
SUMMER INTERN AT S A CHUA ARCHITECTS| SINGAPORE Prepared concept scheme designs for a boutique hotel in a conservation shophouse, while liaising with engineers to accommodate plumbing, HVAC and lighting works. Exposure to architectural scheme presentation methods in the industry to convey key information. Assisted on the preparation of documents and drawings for authority submissions and coordinating with project meMbers of other disciplines, particularly for Town Council related projects. Collaborated with other interns to design and publish a new website for S A Chua Architects, sachua.com.sg, incorporating a project database.
2020 TO PRESENT
FREELANCE DIGITAL ILLUSTRATOR | INTERNATIONAL Designed quality illustrations of company logos, merchandise and marketing materials, for local and international clients in the U.K., Middle East, New Zealand and Australia. Founder of online shop, LovellibyVivi, https://www.etsy.com/sg-en/shop/LovellibyVivi/, selling personally designed and printed artwork.
2017 TO PRESENT
LEAD DESIGNER & MARKETING DIRECTOR AT MATH ACADEMIA| SINGAPORE Responsible for all aspects of design process for outreach and events. Leading a marketing team in centre's publicity operations to support growth. Analysis of customer behaviour, market conditions and competitor trends, in order to execute effective marketing campaigns. Led the development of graphic and interior design of a new outlet by collaborating with contractors and suppliers Website UI & UX design and SEO optimization for www.mathacademia.sg, topping specific search results.
MAR TO APR 2019
SUMMER INTERN AT L G ARCHITECTS | SINGAPORE Picked up SketchUp, ArchiCad and AutoCad deftly to assist in the design stage of various projects within a Neighbourhood Renewal Programme (NRP). Engaged in critical discussions during meetings with clients and site visits, gaining exposure to project management.
ACHIEVEMENTS JUN 2021
DEAN’S LIST FOR AY2020/21 SEMESTER 2 National University of Singapore, top 5- 10% of cohort for academic achievement.
JUN 2021
WAN BOO SOW CHIINESE STUDIES GE PRIZE National University of Singapore, third best performing student for general module, Art in Asia.
AUG 2020
BCA-INDUSTRY IBUILDSG UNDERGRADUATE DIRECT SPONSORSHIP Building and Construction Authority, awarded August 2020
SKILLS DESIGN Rhinoceros 3D, Grasshopper, Blender, Revit, ArchiCAD, AutoCAD, SketchUp MEDIA Adobe Suite, Photography/Videography GENERAL Microsoft Suite, Technical Drawing OTHERS Web & App UI/UX Design, SEO/SEM Marketing INTERESTS VFX Programming | Field Hockey | Illustration
LANGUAGES ENGLISH MANDARIN FRENCH
Fluent Intermediate Conversational
CONTENTS
01
02
ON AIR
ALLURE
03
04
TRANSIENT
CONVERGENCE
05
06
LANTERNS
07 PERSONAL PROJECTS
INTERNSHIPS
Axonometric Section
ON AIR Finding a balance between architecture and technology in an era so dependent on new advances in the latter, requires a re-evaluation of form. The intrusion of technology in some instances, has stripped architectural forms of its initial purposes, making almost anything possible in the least of spaces through smart and convenient plugins. As much as technology can do to innovate spaces, they are limited to small and temporal interfaces. The qualities brought about by technology are nothing compared to the experience in a well-designed space. In this scheme, the phenomenon of advertising billboards is evaluated. Looking at examples of facades which have been draped in billboards - such as in Times Square, New York, it highlights an important question for architects: has technology unconsciously paraded over architecture and its purpose? How can we reinnovate architecture to serve the same purpose and more - in a world where showcasing products is so vital for the economy. The success of billboards, attracting large crowds, lies in the vibrant images and animations played on facades, connecting users through an audio visual relationship. The idea lies in the showcasing of entertainment in a site rich in arts and cultural diversity. Establishing a relationship between the ground level audience and the movement and behaviour within the tower, recreates the same crucial link in the billboard phenomenon. The programme entails the start to finish of an entertainment production - brainstorming, preparation, rehearsal, performance and post-production. The process is street-facing while challenging the vertical visual limits of a skinny tower. Video:
01
ALLURE
Sectional Perspective
ON AIR P4-8
The interplay of solid and void that breaks down the definitive boundary of a wall, is explored through the manipulation of terraced layers. This tackles the issue of rigidity and confined 'hardworkers' in Singapore's rigid industrial estate, offering smoother transitions and free movement guided by curvatures. The dance trilogy of man, architecture and void arises from this movement, now engaging people at the people scale. The motion ties the three together, smoothening transitions between the inside and outside, bridging the lost connection between users in buildings and outside space
02
TRANSIENT Inducing a multi-sensorial experience created by varying qualities of fabric in response to the environment. Understanding Gibson's theory of affordance in architecture, we aimed to design a space that personalizes meditation to a user's own perception. Breaking free from the rigidity of common performative forms, this helps the user to follow his own path of thought and feel present within the architecture as it interacts with the body. Video:
03
Model Section
Level 1.5 Floor Plan
Manipulating angle and curvature of contours to create free furniture based on human perception. This is categorised into, and hybridised across work, play and rest.
Exploded Axonometric
CONVERGENCE The human body is replicated in the architectural form, drawing ideas from the human circulatory system, with a central core pumping life to other vital organs. The redefinition of the apartment as such, transfers substances vital to the body among its counterparts and back to the centre for dissemination. The crossing of paths, the meeting of users within this system, is inevitable and encouraged, necessary to its survival. A lattice formation of octagons creates a multiplicity of space, varying in scale and location, scattered throughout the building. the resulting curvature of movement enabled by the tessellation of octagons breaks down the rigidity of the form, creating natural meanders alike arteries and veins in the human system, while retaining an order.
04
Sectional Perspective
LANTERNS OF BALESTIER A dynamic architectural form responds and interacts with the environment to produce different effects on user experience. Inspired by a precedent study on DO|SU STUDIO's Art Installation 'Bloom', further studies were done exploring the reaction of metallic alloys to surrounding micro-climatic conditions. Detailed analysis of the site showed conducive fluctuations in weather and temperature with Singapore's tropicality, thus having the ability to manipulate the alloys' forms and movements to provide suitable and comfortable conditions for users.
05
INTERNSHIP PROJECTS
06
Final design scheme for boutique hotel in a conserved shophouse
Design proposals for covered linkways for Bedok Neighbourhood Renewal Programme
PERSONAL PROJECTS
07
Commissioned proposal for Chinese mala restaurant at Sembawang Hills
Interior design and shopfront graphic design for Math Academia Singapore
Website UI/UX design for www.mathacademia.sg
Website UI/UX design for www.sachua.com.sg
Posters for June Holiday Programme at Math Academia 2022
Mobile application proposal for Math Academia
Graphic design for events and products for Padel Point Dubai // Grow
Embroidered Iron-on Badge for Scouts UK
Graphic design for Laurette, Elim
Koi Pond, digital illustration
Competition entry for “Mask for the nation” by Mediacorp
Parfait, digital illustration, 2019
Character design, digital illustration, 2020
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