40 YEARS
VIV Europe ShowDaily THURSDAY, 21 JUNE 2018
Day 2
SPOTLIGHT ON INNOVATIONS AT VIV EUROPE The Innovation Gallery inspires VIV Europe visitors to the max. The forest shaped gallery is fully dedicated to the theme of 2018: Sharing Data = Better Poultry. At VIV Europe we want to open a discussion about the benefits achievable by sharing data along the poultry supply chain, rather than simply collecting them for only a narrow analysis. The Innovation Gallery highlights about thirty companies that have products and solutions to lead the industry towards the future. Check out the two innovations in this ShowDaily and stroll around in our innovation forest. Red Mite Monitoring System Hotraco Agri presented their novelty at VIV Europe on the first trade show morning. In collaboration with the University of Wageningen they developed a Red mite Monitoring System. The system consists of a plastic perch with advanced electronics, linked to an intelligent data management system. It does not treat the flock, but keeps track on the population of mites. This valuable data will help farmers to monitor, to decide when to start treatment and to check the effect of the treatment. Solution stops mites from reaching the hen Vencomatic developed a solution that stops mites from reaching the hen: the Q-perch. Integrated in the innovation are two barriers which kill the mite on its way to the hen. It offers a continuous line of defence, reducing the number of red mites in the poultry house. Pesticides can be eliminated and the hens can rest on the comfortable Q-Perch.
AFRICAN DELEGATES ENJOY VIV EUROPE Together with VIV, the Netherlands-African Business Council organised special tours for African delegations on the first day of VIV Europe. In small groups they visited several booths to hear about the latest trends and highlights in all parts of the poultry production chain. “It is so interesting to be here. We are growing fast as a market and we need to be up to date with all knowledge and solutions�, responded a satisfied participant from Burkina Faso. Over the last few years, NABC has hosted more than 60 trade missions in Africa and over 50 in the Netherlands. They allow both African and Dutch businesses to become familiar with the practices, strategies and technologies used in their respective regions, and often usher in fruitful business relationships.
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Automatic Screen Exchange Stand C026 Hall 8
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VIV Europe ShowDaily KIP VAN ORANJE TAKES RESPONSIBILITY FOR HEALTHCARE Albert Hoekerswever started Kip van Oranje in 2012 as an independent platform for the primary poultry sector. The goal: bring innovators together to create solutions for occurring themes in society. Ultimately this will lead to better results within the whole supply chain, as well as a better reputation of our industry. Ability to innovate “A lot of poultry farmers have fantastic ideas which can contribute to solution of societal importance”, explains Hoekerswever about the initiative. The value of innovation has a prominent position within the platform. “ One of these innovations is ATLAS (Advanced Technology Live bird Arrival System) of Marel Poultry, a truly revolutionary system. It is an assembly line for chicks which takes animal welfare, efficiency and hygiene to a higher level.
Day 2
TASTY EGG PRODUCTS The Centre Court in the middle of hall 9 is the stage of Eggiedays, producer of tasteful products that mainly consist of protein from Dutch eggs. Chef Piet van den Bosch explains in live cooking sessions what the possibilities are with these versatile products. Not only do Eggiedays’ products contain important vitamins and minerals, it doesn’t contain much calories, but most important: it tastes delicious. This ‘forgotten’ egg source is a full-fledged meat alternative and is very suitable for vegetarians or flexitarians. Piet van den Bosch is enthusiastic: “I am really surprised by the end result! I’m part of a test panel to test vegetarian products and that does not always make me very happy. With this product, however, I am really flabbergasted: it had the ‘wow effect’ for me. These tasty egg burgers are not only suitable for retail, but also offer added value for the catering industry.
Connecting people Hoekerwever’s ambition is to evolve from innovation to co-creation. The focus has to be on profitability for business, a good environment for the industry and societal importance. “By sharing data we can monitor and manage more efficiently”, experiences Hoekerwever. Connecting people, finding solutions for differences and sharing knowledge and data are a few of the missions of Kip van Oranje. “ Poultry farmers still do not have a lot of direction concerning the marketing of their products. Which is a pity because they really have a lot of ideas on this. Kip van Oranje will help them. Innovation square Hoekerswever has high expectations of VIV Europe 2018. On the international trade show his platform has a great stage to present their philosophy with the Kip van Oranje innovation gallery. This square presents a selection of several companies with their innovation. “There are a lot of great intentions to work together within the whole supply chain”, ensures Hoekerswever. The innovation square inspires with concepts and visitors of the trade show can attend the seminars ‘Sharing data = better poultry’ and ‘Healthy Farming’ for even more knowledge and ideas.
MISSED A SEMINAR? KEEP AN EYE ON VIV ONLINE! At VIV.net, we’ve launched our new platform VIV online 24/7. At VIV online, industry professionals are given the opportunity to share & discover knowledge from the Feed to Food industry. Did you have a good time at the show, but missed certain seminars? Make sure to keep an eye on VIV online to see if the contents of the seminar appear there. Speakers are invited to share their presentations after VIV Europe 2018. Create a free profile nowat VIV.net!
Total solution provider Our innovations: • Detection system • Grader • Yolk scanner • Accumulator • iMoba benchmark module • Farmpacker
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Visit us at: booth 7A0.11