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People – Past, future and more...
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ike everyone else affected by the percolating effects of economic conditions, I too have been feeling the pressures and uncertainties of the market. So much so that at the end of the day, I sometimes ask myself: Is it all worth it? And then something or someone comes up with a thought and then my hopes and beliefs resurface. It was something like that when we received the response from our industry folks across segments – from design to retail to fixtures – to our special section presenting their views. When asked to write about their thoughts on the year that went by, the likely impact of FDI and their vision for the coming year, most of them responded with an enthusiasm that gave us a positive energy. But what were particularly noteworthy were their thoughts on how they adapted to market conditions, how they anticipate the future and how they are preparing themselves to face anything that the new market dynamics might throw at them. Each one had their own views and it emerged that each organization has its own way of dealing with challenges.
Volume 8 Issue 5 February 2013 EDITOR & PUBLISHER ADVISORY EDITOR SR.CORRESPONDENT CORRESPONDENT REPORTER ASST. MANAGER PRODUCTION & OPERATION
Vasant Jante Surender Gnanaolivu Vaishali Tanwar Nabamita Chatterjee Susmita Das Vinod Kumar V
CIRCULATION / EDITORIAL OFFICE #1019/2, 1st Cross, Geetanjali Layout, New Thippasandra, Bangalore-560 075. Tel : 91-80-40522777 / 25294933 Email: info@vjmediaworks.com www.vjmediaworks.com Mumbai Office 201, 2nd Floor, Krishna Commercial Centre, 6 Udyog Nagar, Nr. Kamat Club S.V.Road, Goregaon (W), Mumbai-400 062. Tel: 022-28769616 Delhi Office 3rd Floor, Building No. 489/55/II, Corner Market, Malviya Nagar, New Delhi - 110 017, India, Tel: 011-4710 3401 Kolkata Office Mobile: 96743 21579 Email: nabamita@vjmediaworks.com
But the commonality that struck me was the willingness to change tack, learn, introspect and adapt to the new realities. It is reassuring to know that at times like these, instead of throwing in the towel, or resorting to ad hoc measures to manage cost issues, they are all looking at the big picture and realizing that the way forward is to look at fundamentals and raise the quality bar.
Sales Mario Amalraj 98807 06001 Metilda Asha 91-80-4052 2709 Abhishek Gupta 78381 39224 Subcription: subscribe@vjmediaworks.com
That to me is a good sign. Sure, the market realities might continue to overwhelm us, but a healthy approach to bracing oneself for competition is a welcome one. These are men and women who have had to learn through trial and error that creativity end of the day is all about balancing aesthetics with economic realities and that a happy customer is the best reward for any creatively enhanced experience/service/product.
VM-RD Visual Merchandising & Retail Design is a monthly Owned, published and edited by Vasant Jante, printed by B S Suresh Pai, published from 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore-560 075 and printed at Sri Sudhindra Offset Process, #97-98, D.T. Street, 8th Cross, Malleswaram, Bangalore - 560 003.
And that gives me hope. I believe that a hard, objective look at one’s own strengths and weaknesses and adapting oneself accordingly can certainly beat the blues of tough times. It is the same hope that sustains me with regard to the upcoming event, In Store Asia 2013, about to start in Mumbai. Like I told you last month, that will be the place where some of the best in the industry will share the platform and their experiences, and I am sure they will give us a lot to learn from. I look forward to these enriching interactions and I hope you do too. See you there! And, happy reading!
The opinions expressed by authors and contributors to VM-RD are not necessarily those of the editor’s or publishers. VM-RD may not be reproduced in whole or in part without permission of the publisher.
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COLUMN
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Natalie Coulter Kenneth Nisch
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WHAT’S IN STORE?
WHAT’S IN STORE? INDIAN RETAILER
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Hetal Kotak Kodandarama Setty Rishi Vasudev Rachna Aggarwal Surender Gnanaolivu Sudhir Soundalgekar Vishal Kapoor Mangesh Vyawahare Balaji Natarajan Devarajan Iyer Arden J. D’souza Sandesh S.Shet Animesh Ikshit Badal Suchak
WHAT’S IN STORE? INDIAN DESIGNER
38 39 40 42 43 44 46 47
Sanjay Agarwal Ajay Shah Deepak Kalra Amit Aurora Jacob Mathew Nagaraja R Amit Krishn Gulati Dhiren Chheda
WHAT’S IN STORE? INTERNATIONAL DESIGNER
48 49 50 51 52
Elena Maurer Ken Nisch Lucy Unger Keith Ware Angela Kreutz
WHAT’S IN STORE? FIXTURE MANUFACTURER
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Avenish Jain Murali Balgar P K N Nambiar Deepak Manik
WHAT’S IN STORE? LIGHTING MANUFACTURER
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Amit Shet
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Column
Anthropologie: Repurposing in Retail By Natalie Coulter of Belle Flaneur www.belleflaneur.com As an installation artist who works with mostly repurposed materials in the retail sector, I love nothing more than sighting repurposed materials and reuse in retail stores around the world.
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n a recent trip from Sydney to New York City, discarded materials sourced from Reverse Garbage, Australia's largest creative reuse centre, were transported to the 16th Annual PAVE Gala event at Cipriani Wall Street. It was truly a sight to behold. Reuse at its best! Sydney’s discarded street banners and other materials sourced from Reverse Garbage were then swathed across mannequins and styled with layers of accessories made only from discarded objects and everyday materials that would otherwise have ended in landfill.
Natalie Coulter Founder, Belle Flaneur FEB 2013
The mannequins were transformed into beautiful works of art by the students of the Diploma of Visual Merchandising from TAFE Sydney Institute and showcased as feature display pieces at the retail gala event. 8
While in New York City, Belle Flaneur conducted a Sustainability Tour seeking out innovative and exciting examples of reuse and repurposing in the city’s retail sector. One of the standout stars of the art of reuse amongst New York City's retailers is Anthropologie. This American-based retailer operates 175 stores worldwide, five of which are in the New York borough of Manhattan. Anthropologie are at the forefront of the push towards sustainability in aspirational retail environments. The brand features repurposed materials throughout its stores, from fixtures and fittings through displays and shop presentations. The high calibre work produced by Anthropologie's visual merchandising team is also recognised by the industry. At the
PAVE Gala, Anthropologie's Rockefeller Center store was announced as the winner of the Gold Award in the annual Winning Windows Manhattan holiday retail window competition. Anthropologie offer their customers the ultimate in immersive shopping experiences. It is a feast for the senses, enticing its audience through the doors with original visuals which bring to life the brand's passion for the art of repurposing and adaptive reuse in retail. The finely-crafted elements and sculptural pieces that make up the Anthropologie experience transport the shopper to another world. As tempting as the stock on the floor is to buy, it is the captivating visual magic Anthropologie creates that makes it impossible for the customer to leave without taking home a piece of that shopping experience. As visual merchandisers, it is the inspiring use of materials in their store presentations that most piques our interest. As described by Belle Flaneur collaborator 9
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the handcrafted props and curiosities that are curated throughout each store. The key to Anthropologie’s success story is their ability to connect with their customer and be an authentic part of the communities in which they reside. The Anthropologie VM teams also collaborate with other artists on meaningful, themed bodies of work that celebrate community driven events and environmental awareness campaigns. We were drawn to a particularly stunning oceanic-themed work in the windows of the San Francisco location that showcased the collaboration between Anthropologie and the Wyland Foundation—a non-profit organisation devoted to protecting marine life. This concept, a national campaign for Earth Month 2012, culminated in an auction of the works. As well as increasing community awareness of the Wyland Foundation, through the auction Anthropologie raised US$3000 to benefit the foundation’s work. Anthropologie describes itself as ”an escape from the everyday... a source of inspiration and delight, where innovative merchandising, customer centricity and a curated array of products come together to create an unimagined experience”. It is this dedication to creating an unparalleled shopping experience, along with their commitment to repurposing and reuse, that make Anthropologie's work truly something to be celebrated. Featured are some unique examples observed by us on our sustainability tour within the Anthropologie stores in NYC. 1) A cluster of discarded ceramic dinner plates colour washed with blue and gold paint displayed en masse, on the stairwell wall at the Flat Iron store location. 2) A feature wall of stacked preloved books at the entrance to the Rockefeller Center store. 3) Library stands repurposed as store fixtures to display the expansive selection of door handles and furniture knobs sold in every Anthropologie store. Joshua Lunney “Bringing back the art of craft, Anthropologie is constantly finding new uses for everyday things. They leave no corner of the store untouched, every turn of the head reveals a new visual masterpiece”. From a VM point of view, embracing the FEB 2013
creative spirit and offering a platform for artistic talent to flourish is how Anthropologie differentiates itself from other retailers. Each store offers its VM team a work room/art studio within the store. The Anthropologie team told Belle Flaneur that these spaces are where the VM team can conceive and construct 10
4) Marine life protection windows in collaboration with the Wyland Foundation. 5) Belle Flaneur and Reverse Garbage collaboration at PAVE Gala 2012 NYC, crafted and styled by students of the Diploma of Visual Merchandising from TAFE Sydney Institute l
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Column
13 Hot Trends for 2013 By Ken Nisch There are many trends - practical, psychographic, and attitudinal - that are incubating during this retail “reboot” taking place in the U.S. economy. This reboot is affecting all types and sizes of retail, brick-and-mortar and online. The key is putting these trends to work for you! 1. Cheap and Cheerful
to be all part of this new consumer psychology.
Some trends are consumer focused. From lipstick and nail polish (the original “cheap and cheerful” cues in the new economy), to home décor items and candles. Items that are cheap and cheerful will make the consumer happy, pleased that she is taking home something fresh and new. And remember, inexpensive seasonal reinvention can breathe an air of freshness into any consumer’s home (and your environment too).
3. Mix-and-Match Merchandising
2. Personal Emancipation
Kenneth Nisch Chairman, JGA
One of the biggest trends has been termed “personal emancipation.” Think of separates in the fashion world, interest in personalization and customization, and even though a willingness to be “cast as the outcast” seems
This might manifest itself in many ways. It can come across in merchandising and assortment, with the willingness and expectation of the customer to be innovative and low cost at the same time, while juxtaposed against the luxurious and the exclusive. Translating this trend into the retail environment and finding balance is one part aesthetics, one part humor, and third part cleverness. Think rubber bracelets and Jimmy Choo. 4. Flash Sales Stores are beginning to see their retail environments not in terms of decades, or even years; but today in many cases, it is considered
McCormick World of Flavors
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in terms of days, or even hours. The flash sale has gotten consumers to think in a much more nimble way, and likewise they seem less phased today than ever in the “here today, gone tomorrow” light-footedness of the pop-up store with brands, lab stores, and retail experiments where the guinea pig may as well be the retailer as it is the consumer. 5. Technology The ability to find resources that are “big enough to serve you,” yet “small enough to know you” is key to executing this new face of retail. While the outcome is casual, the activities, input, and resources it takes to “appear” casual should not be underestimated. In the U.S., Nordstrom, Best Buy and others have publicly laid out ambitious goals to eliminate the conventional checkout, cashwrap, and even in some cases the sales associate, by putting more of the accessibility to technology either in the hands of the consumer, or in proximity to the point-of-purchase. Rather than seeing digital as a threat to brick-and-mortar, today’s retailer should embrace this and see it as a way of extending this proven purchase optimization through multichannel. 6. Evolving Sales Opportunities
Gloria Jean’s Coffees
With the freedom of mobile checkouts, sales associate can now do what they do best: Help the Consumer. Much of this change is taking place around mobile apps, but other technologies such as tablets and other types of digital interface enhance the efficiency of the shopping experience, while expanding the diversity options to the consumer, becoming the perfect marriage between brick-andmortar and digital.
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Kauffman Center for Performing Arts
Gloria Jean’s Coffees
7. Rethinking Environments
10. Community Spirit
The cashwrap has been ubiquitous in retail as both a branding point and as a stop on the consumer’s path. But the rapid spread of roaming digitial checkouts has created a rethink and is increasingly changing the consumer’s view of “experience.”
Make a difference in your community. Certain categories offer opportunities for emotional triggers; children, education, pets are all universal topics around which to connect your brand, your store, and your consumers. The place previously occupied by the cashwrap provides an opportunity to create a shared interest between retailer and consumer; offers a way to give back to the community related to the causes important to them.
8. Creative “Sticky” Space What should a retailer do with the space that is freed up by removing the cashwrap and some of the other operational barriers that exist in traditional stores? Create a space that invites the customer to linger and socially interact. Design a “sticky” model that engages consumers to see the retail space as just not a transaction space, but as a “third place” where they stick around longer. These “sticky” spaces - comfortable, engaging, and brand-right - act as silent, but effective ways to reinforce the retail brand image, to engage in a consumer conversation, and introduce them to new ideas, services and products. 9. Permanent-Temporary Spaces Consider creating permanent temporary space within your store. The brand halo of inviting key influencers within your consumer’s world is a way of creating buzz and newness within an existing merchandise range. These “influencers” might be a highly visible neighboring retailer, a brand or an author. A famous Paris department store does this on a monthly basis, inviting high profile celebrities of various walks of life: sport, fashion, art, literature; and then asks them to find and gather their “favorite things” from the store and then organize those into a mini department. This approach provides an opportunity for storytelling and ways to connect and identify with the personalities or muse of this internal pop-up. FEB 2013
11. Storytelling The illustration of creativity and self expression can be shaped through storytelling. You cannot help but visit a retail street in the U.S., or a shopping center today without being drawn to retailers like Anthropologie whose displays and seasonal presentations extend beyond the realm of “window dressing” and into the role of “public art.” Connect emotionally with the consumer and as well, enrich, add, and inspire her to think beyond the obvious. The tools and the props that are part of this bourgeoning explosion of retail creativity are often ordinary, but their use is exhibited in extraordinary ways. 12. Communication In the end, effective marketing communication needs to sell things, but first the brand needs to win hearts and to some degree, minds, into a dialogue before the selling begins. The trend around visual merchandising is providing an unexpected and imaginative “kit of parts.” Mannequins, forms, and mirrors to “populate” visual is increasingly important. The imbedding of digital technology can range from retro to high-tech, to even retrotech, where the repurposing of materials 14
-- whether for repetition, color blocking and storytelling -- are becoming an increasingly important part of a successful retailer’s effective communication initiative. 13. Success through Action Think reboot, unexpected, power to the consumer - be it in understanding, discovering and transacting. Act on trends that address the consumer’s need for irony, humor, advocacy, independence, while recognizing their personal emancipation not only around the commercial retail aspects of their life, but as well, health, education, travel and creativity. Don’t forget the importance of personalization and customization, and the growing trend toward “ying and yang” all under the same roof, within the same shopping bag, and within the mind and the heart of the consumer. Remember, there is no success without action! l Kenneth Nisch is chairman of JGA, a retail design and brand strategy firm in Southfield, Michigan. Nisch applies his knowledge and entrepreneurial insight to create concept and prototype development and brand image positioning. JGA’s clients include Parx (India), Fantasy World (Kuwait), Cacau Show (Brazil), Hershey’s, Whole Foods Market, Museum of Arts and Design, McCormick World of Flavors, Destination XL, Sleep Number and Verizon. Ken may be reached at 248.355.0890 or info@jga.com. For morei nformation, visit www.JGA.com.
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what's in store? Year 2012 in retrospect and year 2013 ahead This issue of VM&RD is planned as a precursor to a the big event – In Store Asia 2013, which as you know is an annual platform that brings the retail fraternity together to share, discus and celebrate successes in the past year and get inspirations for the year to come. Testimonies and case studies of excellence in brand experience, retail design and visual merchandising presented by accomplished leaders from successful national and global brands and retailers set a stage for learning, sharing and ideation for all the participants. We have dedicated this issue to create the context for the expectation of the
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retail industry in this event by getting personal views from leaders, decision makers and influences who impacted customer experience and business in the Indian retail marketplace in 2012. We have also got their take on what they think would be specific macro and micro market dynamics in the year 2013 that would impact customer expectations and business strategies that would influence the design and delivery of customer experience. We bring to you in the following excerpts the voice and views of the stake holders in the Indian retail Industry – Indian retailers, Indian designers, international designers
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and service providers like fixture and lighting manufacturers. We hope that their take from their experience in the year 2012 on their predictions of 2013 help give you a good peek into the future on what’s to come and give an idea of how it could impact your business strategies and plans. Read on…….
what's in store? INDIAN Retailer In Retrospect: 2012 The recent economic slowdown has resulted in growth decelerating across sectors and markets. Customers have started demanding more value for the money they spend, thus driving retailers to innovate on product and service propositions constantly. In the apparel business, we have seen that customers seek sharply priced, fashionable apparel to expand their wardrobe both at the workplace and otherwise. Whilst on the other end, the slowdown has adversely impacted retail infrastructure. Several mall projects are in limbo across the country, impacting retailers’ expansion and growth plans.
Looking Ahead: 2013 There cannot be just one effort that retailers will have to initiate in 2013 to sustain and grow their business. It would be a combination of all retail elements that would assure sustained growth namely:
l Increased focus on product development and innovation in line with emerging consumer needs
l Fulfilling the “Value” demand by consumers
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Hetal Kotak COO, ColorPlus Fashions
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Providing better consumer experience at stores Creating a differentiated but relevant identity for the brand’s retail environment Identifying the importance of modern retail and strengthening their presence Improving the supply chain and sourcing to ensure timely delivery, better cost management etc Providing new product solutions and propositions to customers to keep them engaged with the brand constantly
what's in store? INDIAN Retailer
In Retrospect: 2012
Kodandarama Setty Chairman and MD Vivek Ltd
The year 2012 has witnessed a rather subdued market. In particular, the severe power outages in upcountry towns of Tamil Nadu have led to severe drop in purchases of appliances. With subdued demand, competition has also become more intense. The cumulative impact of all these factors has been severe, posing a great challenge to Viveks as much as to all other retailers in the consumer durables segment. One of the key initiatives taken during 2012 has been to identify IT and Telecom segment as a major focus area considering the fact that IT and Telecom market is more than twice the size of the consumer durables market. While these products were introduced in many of the outlets, we also decided to create a new format exclusively for IT and Telecom products. Christened Viveks Digital 1, the first outlet in this format was opened in Bangalore during mid 2012 where computers, laptops, mobile phones, cameras and accessories are displayed and sold.
Arrival of FDI The decision on FDI in multi-brand
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retail has come after a long delay and is indeed a welcome move. This will benefit every stakeholder, with the consumer being the greatest beneficiary. It would help eliminate waste and improve efficiency particularly in the supply chain management of farm produce with establishment of more cold storages. This will in turn ensure remunerative prices for the farmer while offering affordable prices to the consumers. The government will also benefit from greater revenues through better tax compliance.
Looking Ahead: 2013 Emergence of global players will keep domestic players like us on our toes and we will need to constantly improve operating efficiencies and also take initiatives to bring in the best operating practices into our operations. We will need to constantly address changing customer needs and expectations and keep pace with the times to ensure that we attract and retain customers. Innovation will play a key role in differentiating ourselves from competition and provide an important competitive advantage to sustain and grow in the market place.
what's in store? INDIAN Retailer
Rishi Vasudev Sr. VP & COO - Tailored Clothing & Sportswear Division (Arrow, Gant, Izod) Arvind Lifestyle Brands Ltd
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In Retrospect: 2012
Arrival of FDI
Arrow as a brand has always been mapping consumer needs and hence offering products that fit in to the lifestyle of the working professional. In India, we noticed the trend of young people just getting into the corporate arena having a very individualistic taste. They don’t necessarily want to conform in their dressing. To fulfill the current need gap in the market, Arrow recently launched ‘Arrow New York’ Zero Calorie Work Wear – fashionable formal wear with slim lean fits and international styling, and we are noticing a good traction for this already.
Opening up of FDI in Retail will definitely benefit the consumer – with a greater variety of products and increased consumer choices.
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Looking Ahead: 2013 In terms of retail, it will be all about providing the customer with a superior experience – whether it is about offering product designs that are at par with international trends, customized services or educating them on innovations in the category.
what's in store? INDIAN Retailer
general trends like sporty casual wear. The women’s wear market was and is continuing to grow, especially in the case of ethnic, fusion as well as western wears.
Arrival of FDI With the Western markets getting saturated, many international brands are looking eastward to deliver growth. In the retail Industry the cost structure is quite high for expansion, given the real estate costs, people costs etc forming a large percentage of total cost which is not necessarily reduced due to economies of scale. As such, profitable retail is a challenge. My point therefore is while FDI will come in, we need to address questions such as: What will be their catchment area? How many stores would they operate? How many customers would they reach out to? How many years would they be happy to invest in till the business starts generating a profit? As such, I am not sure whether there will be an immediate impact of FDI on the market, even if there is , it may happen over the next two 2 -3 years. However it will definitely help raise the benchmark in terms of overall customer experience at the stores through quality of product merchandising, visual merchandising, grooming and training of the fashion associates on the retail floor etc. But brands/ retail companies would need to continuously lift the benchmark and need to ensure the store hardware as well as software are of a comparable standard and quality.
In Retrospect: 2012 Yes, there has been an ongoing shift in the market and in consumer needs, both in terms of sentiment and evolution of fashion. We found that the overall consumer sentiment was dampened through the first half of last year but felt a certain buoyancy in the market during the festive season that continued right through the winter marriage season. But from a fashion perspective, we found that consumers definitely are becoming more conscious and are following fashion trends whether it is specific trends like slim fit, colored chinos/denim or more
Rachna Aggarwal CEO, Indus-League Clothing Limited
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However, the biggest asset Indian retailers have is their intrinsic understanding of the Indian consumer across various regions and states which will enable us to connect with customers.
Looking Ahead: 2013 As always, we need to focus on delivering value to our customer: in terms of product pricing as well as experience. We need to give reasons to our customers to keep coming back by remaining relevant to his context and needs.
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what's in store? INDIAN Retailer that delivery their profitability objectives. The obvious impact on the market will be the raising of benchmarks of customer experience by the global brands with updated concepts and local brand trying to play catch-up! For all of us FDI will indeed be good news as this will help expand the market and bring in new consumers and consumption patterns that appreciate good brand experience which organized retailers are equipped to deliver. One welcome change will be the improvement of the declining customer service. I also see the rise of the fast growing and highly profitable organized traditional retailers. Proprietor run by the overseas educated new generation they will play a large role in changing consumption patterns of the masses and compete with organized retail.
In Retrospect: 2012 Change in market conditions and consumer needs have had companies relooking at their strategies and business models to bring sharper focus and differentiation to their offerings and retail concepts. With the popularization of e-commerce, brand experience has now gone beyond the physical store and its trading hours and is now required to be seamless across all consumer touch points. Another important characteristic of the new age informed consumer is the dynamic nature of their needs owing to which nimbleness and flexibility have become a critical requirement for sustaining their loyalty. Brands and retailers have found innovative solutions and new ways in collaboration with stakeholders like consumers, vendors and service providers.
providers who clearly understood our business objectives helped crash the learning curve and time taken for development and execution making all new initiatives viable and worth it. A great win-win equation!
One such successful initiative was the ‘sustainable store design’ which help deliver environmental, social and economic benefits.
Arrival of FDI
Focus on building a team of internal resources, loyal vendors and service
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Surender Gnanaolivu Executive VP & Head – Brand Experience & Store Development Mahindra Retail Private Limited
The impact of FDI, I think, will have a delayed effect on the market owing to the challenging riders that come with it. Global brands will take some time to create business infrastructures in India
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With the need for an upgraded shopping environment, I see retail design consultants and service providers (fixtures, lighting, mannequins, signage etc.) in India having to respond by either upgrading with internal efforts or by collaboration with global companies. Global companies too would seriously look to enter India on their own.With the informed new age consumer’s expectations being clearly global, these global resources are likely to have a clear advantage. The challenge is for the local agencies to work together amidst the competition for the common good of the industry.
Looking Ahead: 2013 Relook at current business models; take a very close look at consumers; help them be a part of the business which means shifting from focusing on ‘share holders’ to focusing on ‘stake holders’. Adopt trends that consumers are embracing like sustainability and CSR which impacts society and environment and deliver economic value using them. Differentiate clearly in-terms of offerings and experience. The best option is to keep focusing on the consumer, asking them what they want and giving them more than what they ask for!
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what's in store? INDIAN Retailer
• Steep increase in power tariffs. All these collectively had created a huge impact on our budgets; affecting bottom line of the organization.
Arrival of FDI FDI will definitely attract new international retailers to expand their horizons in India; hence by default there will be lot of international design trends to follow. In fact this is an interesting situation for Indian Architectural industry in three folds namely: • To learn with international designers & understand their approach towards creating interesting retail environment.
Sudhir Soundalgekar Customer Care Associate & Head – Lifestyle & Specialty Projects Shoppers Stop Ltd
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In Retrospect: 2012 Current market study indicates that suddenly but silently the construction cost has gone up in India. The reasons for which can be stated as follows:• The prices of cement & steel, along with the key raw materials viz. bricks, aggregate for construction have shot up within a year.
• Existing Indian architects can get better exposure towards exhibiting their best portfolios for forthcoming retailers. • It’s also good for young graduate designers to explore their talent with such architects; hence we can expect a lot of job opportunities.
Looking Ahead: 2013
• Freight and transportation costs have also spiked due to rise in fuel.
With so much of unique presentations & talent churning happening in India, a big boon is sure to be expected for the fitout industry. Fixture manufacturers in particular might have a huge opportunity to expand their set up and showcase their strengths for upcoming projects. Also, given the current pressures, we may see a few mergers and takeovers in the retail sector.
• Government restriction in sand scooping and mining has escalated construction cost while inflationary prices of food , living costs and depletion of migratory work force has pushed price of labor upwards leading to an increase in some cases due to minimum wages.
Finally, even if the new FDI policy hadn’t happened when it did, the retail sector would still see growth potential in tier II & tier III cities. This would create additional business and job opportunities for people at all levels, which is a very good sign for the Indian industry.
• Steel prices have risen while retail numbers of cement have shot up in the last two years.
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what's in store? INDIAN Retailer
Vishal Kapoor Strategic Group Design Head Future Group India Ltd.
In Retrospect: 2012 The Indian consumer market is evolving fast. Consumption behavior is strongly influenced by cultural, social, personal, and psychological characteristics. The rapid rise of internet economy and the mobile communication segment in the last decade has played a huge role in giving exposure to international goods and services. Organizations need to be sensitive to this dynamic change and so have we. Being market leaders in modern retail and having a significant growth rate, it was time for us to introspect into the changing consumer needs. And we did just that.
Arrival of FDI Competition is always a sign of overall positive growth. With FDI, I feel a lot more opportunities will grow. Aspects like consumer behavior, community c h a r a c te r i s t i c s , c o g n i t i v e d e s i g n solutions, user connect etc were almost alien concepts 10-15 years back, but today these are essential business feeders for strategic decision making. The opening up of markets would also open up our minds to new nuances in the consumer-scape. Evolution is also
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expected in the retail design space, which is no more just a beautiful space which an architect or interior designer plays with but an integral aspect of brand creation today.
Looking Ahead: 2013 Design and innovation would be the key differentiators and designers need to smell that opportunity. Products, prices and features of products in general might not be a big differentiator but add on the aspect of experience, one can create a completely new perception. Selling from behind the counter creates the feeling of “I know all about what my consumer wants”. With modern retail, this symbolic scenario is bound to change as standing next to the consumer in 'his' space would be the ideal way to understand his/her needs. So from 'I know all' we have to move to 'I would like to know' language and that’s where real insights start emerging, forming the basis of future innovation.
Parx
C O L L A B O R AT E Eka Home Store
ENLIGHTEN LittleMissMatched
DREAM Orchard Supply Hardware
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what's in store? INDIAN Retailer with a great deal of experience and tried and tested solutions adopted across the world with different cultures. FDI would certainly bring in what is long overdue. What would matter though is the understanding on the local consumer and buying habits. But on the whole, it will bring in practices best suited for India along with newer formats. With this change, the demand for retail design and fit-outs will see a big jump. In fact it already has. Serious players are already preoccupied and creating space for more. The current local operators will also change and compete with the international designs. What that means to the fit-out industry and fixture suppliers would be anyone’s guess.
Looking Ahead: 2013 The vision has to be beyond 2013 or 2014. Unfortunately retail design does not have annual targets or numbers to achieve. Organized retail is fairly new to Indian retailers when compared to countries across the globe. Retail design plays a vital role in sustaining and growing, apart from business knowledge. With the retail foot print increasing year on year, awareness and expectation is also on a rise which is a good sign but retailers have to reciprocate in response. Every customer expects to get the best shopping experience and to do this that little extra spend is essential. Refreshing store character, features etc at appropriate times are equally important. That adds an element of surprise and enriches shopping experience.
Mangesh Vyawahare VP Design & Development Aditya Birla Retail
In Retrospect: 2012 Consumer needs and other trends have been continuously evolving. We acknowledge this fact and have been attempting to keep pace with the needs. The impact of these changes was significant and this is evident from the design changes we have successfully implemented for our stores launched in 2012. While the core design values were retained, external factors like the looktouch-practicality etc were touched upon.
Arrival of FDI All large international retailers come
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what's in store? INDIAN Retailer
created to continuously support the retail teams across the country for all their instant BTL advertising and promotional requirements. This has generated a lot of walk-ins to the stores.
Arrival of FDI With FDI on the anvil, a lot of brands are eager to explore India but not without caution. Given the complexity of the Indian markets, it is not easy for any outsider to crack it very easily. And if they do, it would pose a very healthy challenge to local brands, be it product offering or retail experience! The FDI may also bring in players in the support systems division to compete with the local retail fit-out industry but not without exploring the local strength. While we have a few very good world class retail fit-out companies, many are still struggling to cope with demand, quality and timely delivery. The only way to thwart foreign brands/companies from sourcing their fit-outs away from India is for the local fit-out players to develop an eye for detail, build robust systems in fitout development, get process oriented and increase their bandwidth to support the demand.
Balaji Natarajan Creative Head-VM, Store Design & Visual Communication for Tanishq, Mia & Zoya
FEB 2013
In Retrospect: 2012
Looking Ahead: 2013
Though the market conditions caused some worry, Tanishq managed to sail through with a robust growth in the past year, but not without challenges. The volatile market situation led us to introspect more in depth and also made us equally agile in evaluating market conditions and customer needs.
If I have to speak about retail experience, most foreign brands do have their retail identities sorted out, but they may be open for localization as there lies a huge opportunity to connect culturally without losing the essence of their brands. But now the local players will have no option but to start seeing retail experience as an integral part of customer offering rather than an ancillary element. Retail experience should also become the talk of the town and alluringly engaging. Thus constant innovation and change in store experience design which is also low cost in its developments and implementation would help brands sustain customer interest in them. This also calls for investing in minds that would design such a support.
In all this we stuck to our retail network expansion and renovations as planned which helped us connect with newer markets, refresh and strengthen our position in the current markets, and in the process revive our customer relations effectively. Tanishq is also very active in its campaigns and promotions, particularly in connecting with its customers during national and regional festivals. An in-house team has been 30
what's in store? INDIAN Retailer
are fast becoming popular. Consumers increasingly reach out for information on the latest trends, deals, opinions, fashion advice and much more. Traffic referred from social networks is low but mostly the medium is used to generate awareness and not direct sales. Retailers will have to get smarter about how to use the social channels to generate customer delight.
In Retrospect: 2012
Looking Ahead: 2013
2012 has been an interesting year. While the first few months, consumer sentiment was muted, towards the later part of the year especially during festivals season the entire retail industry witnessed a strong bounce back and good growth. We feel with our approach to business which always involves listening to customers, constantly adapting and delivering as per customers need and wants has helped to meet customer expectations well, helping us achieve our business goals.
Companies will have to find innovative ways of reaching out, understanding and meeting the unsaid needs of their consumers. Good quality merchandise at affordable price points will continue to be the key to win loyalty of the discerning Indian consumer. Apart from this, consumer engagement also plays an important role. In addition to traditional platforms like in-store experience, customer service and loyalty programs, new mediums like social media 31
Devarajan Iyer VP –Marketing Lifestyle International Pvt Ltd
FEB 2013
what's in store? INDIAN Retailer perspective. Only then will they continue to shop with you.
Arrival of FDI FDI will be a powerful catalyst of growth in the retail industry and, in the longterm, will prove beneficial to all the major stakeholders; a big step towards strengthening organized retail. The new regulations are going to change the retail landscape in our country positively. It will give us an opportunity to experience big box retailing in a world class manner. The maximum impact of FDI according to me will be felt in the super market and hyper market segments and in new brands entering the market. Department stores’ entry may be limited. None the less, it will expose consumers to the latest in fashion and ensure that India is on par with the rest of the world. From logistics, to back end warehousing and front end system implementation, things will get better for retailers, suppliers and consumers. From a VM perspective it will ensure better quality and more job creation within the field of visual merchandising. Recognition for VM's will increase and hopefully will result in better pay packages at all levels. Finally, retail design will improve with the influx of new retailers and new design firms. International brands will of course bring new designs and along with them, world class designers and store fit out agencies.
Looking Ahead: 2013
Arden J. D’souza Customer Care Associate & Head – Visual Merchandising Shopper’s Stop Ltd
FEB 2013
In Retrospect: 2012 Retail thrives in a growing economy, but when consumer sentiment turns negative; spending is either skipped or postponed. When spending is postponed, retail is impacted, especially the clothing and accessory categories. This directly results in a drop in like-forlike sales, impacting profitability and growth. One of our chief learning’s from a slowdown has been to never compromise on customer experience. Customers should continue to get your best service, merchandise, ambience and VM. These are not negotiable from a customer 32
Indian Retailers have already begun to uplift the look and feel of their stores. They need to concentrate on ensuring this is a continuous process and not a one-time plan. Visual Merchandising at its core is a creative field, hence sustenance of visual merchandising teams, greater involvement of VM into store operations, B&M and design related activities and ensuring adequate budgets are always available for visual merchandising will ensure greater creative freedom for visual merchandisers. Giving VM a chance to coexist and if required control the look and feel of the store will only benefit the brand and consumer.
what's in store? INDIAN Retailer
Sandesh S.Shet Store Design & Visual Merchandising Head Arvind Lifestyle Brands
In Retrospect: 2012 I think there were lesser impulsive sales compared to the previous years; the buying pattern of a customer was more planned. Consumer demand was also greater than earlier, so deliverables were also high in terms of a good shopping experience, high quality and a wider range of products and services. During the second half of the financial year we introduced a new store concept for ‘Arrow New York and Women’s’ and we also redesigned Arrow’s retail identity which worked very well for us.
Arrival of FDI India is not far behind in terms of retail design; we have seen some very good store designs in the last few years. With the arrival of FDI, I am sure we will experience some more innovative and fantastic retail design this year, wherein India will be on the international map. Yes, they are some areas we need to drastically improve on. These include
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quality of fixtures, mannequins and display aids. Our suppliers too need to start getting organized and invest in technology, safety standards and also expand their capacity.
Looking Ahead: 2013 It is going to be a fierce retail environment and we need to have the best practices in place in all the areas of retail business. It’s all about getting the right strategy and ability to execute them seamlessly. There are going to be expansion plans and surely there will be more stores coming in 201314. Cost cutting is going to be a major concern; this does not mean that there will be a compromise on the quality, look or feel of a store. On the other hand, it will be more of value engineering without affecting the profitability of vendors.
what's in store? INDIAN Retailer
In Retrospect: 2012 The impact hasn’t been negative; it has been positive in 2012. We expanded, acquiring a growth rate of 37%. We ventured into multi brand outlets, though not into the conventional ones but into more alternative retail.
Arrival of FDI We can assume that it will have a positive impact on Indian retail design. The gap between the local and the international will lessen and there will be no more demarcation between the products launched in India and Europe.
suppliers from Europe as currently our suppliers don’t have the right infrastructure. Newer and innovative ways of presenting furniture would also be introduced.
Looking Ahead: 2013 If you forget your roots, you not only loose your identity but also your opportunity for growth. So, by not promoting your handicrafts, which is your strength, you might just lag behind as an Indian company. Weaving in these handicrafts in the right way could not only create an edge for ourselves, but can also benefit our artisans.
Animesh Ikshit GM - Projects & VM United Colors of Benetton
India will also experience a ‘contemporarization’ of design. Apart from this, we will see the entry of good
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what's in store? INDIAN Retailer
In Retrospect: 2012
Badal Suchak Head VM Tata Motors Limited
TATA as a brand has always been known for having pioneering vision for which I have deep respect. I am glad to have recently joined Tata Motors and being instrumental in creating a delightful experience for consumers in showrooms while at the same time facilitating sales and achieving business targets. A VM strategy has been created and consumers have started experiencing the difference at our showrooms. Until now it was mainly the fashion and lifestyle category products that have been focusing on Visual Merchandising. In the automobile industry, there was no deep involvement on the part of the brands in terms of visual merchandising. The showrooms have been plain and boring without generating any feeling of interest in the client. The focus had been on selling. This is surprising considering that this is a category where consumer spend is almost as high as in the case of precious jewellery. In fact, in a lifetime on an average, a consumer buys five to six cars over a period of time. It is a huge investment and despite this, the industry had not been focusing on designing
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a positive and engaging consumer experience in the showrooms.
Arrival of FDI As in all other categories, the market scenario in the automobile industry is also competitive and highly challenging. With the launch of several international brands, the pressure on Indian brands to match up and offer features of international standards and stunning designs will be tremendous.
Looking Ahead: 2013 In this industry, rising fuel prices and the increasing awareness of customers for being environment friendly pushes brands to come up with vehicles with high fuel efficiency and low carbon foot print while at the same time ensuring the lifestyle needs of the consumer.
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what's in store? Indian Designer Arrival of FDI We expect FDI will be a slow mover in the first couple of years and so the opportunity from Indian retailers will still be significant. As we move on, more and more FDI bound brands and retailers will require local solutions and design adaptations /architectural services etc. We realize that we will be adding more teams for such jobs also within our organization in order to provide a 360 degree design solutions from one table. Large retailers will bring in money, things, knowledge and best practice. They will hire manpower from here. So initially, retail design and fit-outs will be a slow gainer but as the penetration of large retailers grows, their need for local fittings and design knowledge will increase. In the next couple of years, the fit-out industry will have a challenge on their hands to either increase their capacity and become 'world class' or 'only serve small retailers'.
Sanjay Agarwal Managing Director Future Research Design Company (FRDC Pvt Ltd.)
In Retrospect: 2012 Year 2012 has been generally good for us, compared to the previous years in terms of enquiries, projects finalization and overall design business. Whereas already established retailers and brands saw an early opportunity post FDI, new entrants also saw similar opportunities to grow and be seen as 'international' players. This led us to think 'Internationally' and have a closer collaboration with our international partners. As a company, we observed that Indian brands increasingly want to highlight their best and be prepared when foreign brands enter in a big way. This need is what drives our company to provide the right fitting solutions to these brands and make them 'internationally' ready. We invested in an international team at our India studio and office and forged long term relationships with international design institutes.Overall we have created a greater focus on 'Strategic' level design and consumer led initiatives.
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In order to match up to the global giants, the Indian design industry, which runs as a set of boutique firms led by owners, will need to change their approach. They will need to groom design talent, provide best training, use best specifications for projects, promote best quality and practice. My advice to them is: Don't undercut fee, say NO to unethical clients, don't design for free, design for sustainability, think much more of the staff than yourselves, provide best facilities and infrastructure to the team and have lots of fun while working!
Looking Ahead: 2013 Indian retail design firms will need to grow more in terms of capacity and capability. May be 10-20 people firms will need to grow to 30-40 people firms to cater to large retailers. Moreover, having multi-point service offices will help clients in a big way. Another key aspect would be to have systems of standardization in place so that international design systems can easily be translated to the Indian context.
what's in store? Indian Designer
Arrival of FDI
In Retrospect: 2012 First, it is important for me to explain the changes we have felt within the retail industry-large format retail design has been commoditized and design + implementation has become a mechanized system-virtually leaving little space for innovation. Secondly, international formats have entered the market bringing their own retail identities which have been fine tuned and are now standardized for implementation worldwide. And finally smaller or boutique formats either work with lower budgets or lesser turn around-leaving very little scope for design or realization.
attention to exploring design, less from an interior perspective, and more from an identity one. This shift is slow and involves working with clients in a gradual fashion.
Ajay Shah
Founder - Principle Designer, Ajay Shah Design Studio
At our studio, we have now shifted our 39
I have a sense that with global brands bringing an evolved design to the retail business, local brands will have to refresh themselves and bring together a comprehensive design strategy and an application of design plus strategy to their business. I feel retail design will move to a more mature business and the design offerings will become more valuable.
Looking Ahead: 2013 Research into good practices in retail design is a must. Most Indian design firms will have to witness good design across brands and formats, gain a larger understanding of what it means to understand merchandise and customer behavior patterns. The present practice of the designer being the implementer or the fixture producer is also in some sense impacting the growth of retail design. Access to international suppliers for fixtures and supports will allow the Indian design firms to learn more and evolve.
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what's in store? Indian Designer Arrival of FDI FDI is yet to take shape. But what I have seen and observed is that FDI will bring in opportunities for fit-out industries rather than for retail design firms. The international companies will bring in their own designs and will only need them to be implemented. This will be done by fitout firms. But to establish their presence in India in the long run, the international companies will need an Indian designer because sooner or later, they will have to bring in the Indian touch to their stores in order to cater to the Indian customers. This will take at least three to five years to happen.
Looking Ahead: 2013 It depends upon how the FDI policy will shape up; there are lots of grey areas. It will be difficult to predict. But I can say one thing with certainty and it is that we have upgraded ourselves and are geared up with the right technology. Overall, the market observation is that we need to try to be much more innovative and aesthetic.
Deepak Kalra Partner in Ravish Mehra Deepak Kalra Associates
FEB 2013
In Retrospect: 2012 Given the state of economy, we felt it was safer to work with private and standalone stores rather than with corporate brands. Individual stores had a hold on their finances and were willing to pay good for their interiors. Hence, we insulated ourselves slightly and rather than targeting co-operates, we worked more with private and stand-alone stores. We, as a design firm, strongly believe in innovation and in creating something new.
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what's in store? Indian Designer Arrival of FDI We have already seen that the entry of international players in the Indian market has, over the last few years, resulted in tremendous changes in the market, in our sensibilities and in market dynamics. There has been a greater awareness and acceptance of what is truly international and system-oriented. Therefore, FDI in retail will further speed up this process and make us more integrated with the Global Village that the world is becoming in all respects. It will bring in some maturity in the market and give rise to a healthy competition. A good competition always brings out the best in all of us. We will also get the opportunity to learn a lot from them and add value from our own expertise. So Indian retail design firms need to continue the good work all of us are doing. The opportunities are huge for all stake holders. We are also looking at avenues to grow internationally with these brands and hope and believe that FDI in retail will accelerate this process further.
Looking Ahead: 2013 There is only one mantra to sustain and grow in any business: "Hard work and innovation". And I believe Indian design firms have always done that and will continue to do so. If anything, our jobs are getting easier, because there are more clients, and Indians are more aware, more willing to accept new ideas now. The international clients for their part are also looking up to and appreciating Indian design firms and supporting the structures.
In Retrospect: 2012
Amit Aurora Partner DCA Architects
FEB 2013
“Change is the only constant’ and it is the reality of our times; this is what we at DCA believe in and work towards. It is this belief that has driven us to grow in diverse segments; segments we had never before been exposed to. An important change for us was also the number of international brands we worked with, exceeding the number of Indian brands we allied with. Our observation while working with these international players is that they are mellow in their whole approach. Besides, they are also more open to our ideas while adding value to them. 42
what's in store? Indian Designer Arrival of FDI In the short term it has been more of a mood elevator than a business elevator. It will be sometime before FDI releases a flood of new investment both into Indian companies and foreign companies coming in to do business. The riders of state level policy have added uncertainty and the pronouncements of threatened roll-back by the opposition and fractious coalition partners have not helped the risk perception of doing business in India. Overall, it is a good move and will bring in investment in the years to come. IKEA is the only company that has announced a game plan but the rest are still in a wait and watch mode and cautious about moving forward. The Indian industry will have to accelerate in terms of getting world class quality and professionalism, but would need to keep a tight control on costs and improve time efficiency as well. Also, a more qualified and trained man power is required which is currently missing.
In Retrospect: 2012 There was a change in the market from 2009 onwards when effects of the global recession started hitting our shores. There has been a significant slowing in the real estate business, thereby directly affecting the retail design business as well. There was a slowing down of projects which in turn affected cash flows. In the Indian retail industry, there has been a considerable decelerate in roll-out of stores by majors, a trend of consolidation; shutting down of non performing stores and fine tuning of concepts in terms of more bang for the buck for existing concepts and fewer new retail concepts coming on stream. We are also seeing more of the regional retailers and smaller entrepreneurial retailers taking bold steps into the more organized retail market. Besides, there has been a proliferation of regional and local retailers appearing in the larger shopping malls, which were hitherto a challenging space for them. We now have several clients who are venturing into malls and multiple outlets for the first time.
Jacob Mathew Founder Idiom Design & Consulting Ltd
Looking Ahead: 2013 Firms need to expand the market and not merely compete for market share. There will be some level of specialization that will also come in such as roll out first or concept first firms, hospitality and food services focused firms and so on. Many of the newer and smaller entrants require comprehensive services. There would also be opportunities for collaboration and co-creation. Most importantly, there are prospects for uniquely Indian concepts to surface even as we get integrated into a uniform global shopping environment. 43
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what's in store? Indian Designer
In Retrospect: 2012
Nagaraja R Director Design Four Dimensions
As the new approach in the retail industry has just begun in India, it has still not impacted the core customers in the full sense. But there is a continued focus on differentiated thinking and approach.
Arrival of FDI The entry of new formats stores and international companies will also bring in international design firms into the Indian retail design industry. This naturally means that the Indian retail design firms will need to pull up their socks to compete in terms of knowledge and a scientific approach to arrive at a design solution. So the change will obviously be positive as the quality of the design inputs will automatically improve with competition. Besides, Indian retail designers, being
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already cued into the local customer psychology, will be better equipped to offer better solutions. The fit-out industry in particular will be benefited as these cannot be outsourced from outside in the long run due to cost factors. What this also means is that the fit-out quality has to be taken to higher levels to match international standards.
Looking Ahead: 2013 It will be important to study a product and service in the context of the customer needs before arriving at a design solution. It will also be important to analyze and foresee future market trends. This involves going deep into the root of a problem and creating a design which becomes an engaging consumer experience and leads to high brand recall.
what's in store? Indian Designer
In Retrospect: 2012
Amit Krishn Gulati Managing Director Incubis Consultants (India) Pvt Ltd
The retail sector seemed to face a downfall, hence we started focusing on expanding our portfolio of work in the hospitality and are actively pursuing new opportunities in a diverse mix of built environments. We have been simultaneously engaging with existing and new clients, especially start-ups developing innovative Indiacentric retail solutions. Healthcare/ wellness is another sector where we see future growth and huge potential for local players.
Arrival of FDI With the emergence of FDI, I believe the home-grown brands will get bought out or be left behind unless they emerge with disruptive new business models and offerings that can challenge established international concepts. The emerging Indian consumer aspires to be a part of the global mainstream and often feels that international brands meet their aspirations more comprehensively.
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Innovation and relevance will be the key drivers behind survival strategies and design companies will need to leverage their local knowledge to help clients discover the next big thing.
Looking Ahead: 2013 Brands as well as design consultancies will need to reinvent themselves, differentiate and set very high benchmarks to attract international clients and compete effectively with overseas design firms. Indian firms would need to leverage their proximity to client, local markets and their competitiveness while raising their conceptual and technical capabilities. Creating consistent industry-wide professionalpractices and teaming up to help build talent to serve the retail design sector are vital. Design companies will need to focus on research-led processes and work closely with clients to demonstrate that they can deploy their understanding of Indian nuances to emerge with fresh thinking.
what's in store? Indian Designer
In Retrospect: 2012
Looking Ahead: 2013
The market has been changing during the last few years; it has opened up, broadened its horizons and has become quite adaptable. As a result, our company has been growing without boundaries.
With time, more and more people are getting exposed to new designs and new traditions. Hence, the taste is getting more diverse, moving away from what they have seen through the years. An Indian designer thus needs to tap into this pulse. Brands are also getting more aware about their own personality and hence the design now needs to strike a balance between Indian aesthetics and the brand personality.
We had a nation-wide presence and we have now ensured that our team gets stronger and have established support systems across the country.
Arrival of FDI
Dhiren Chheda Founder, Dhiren Chheda Associates
It’s an era of globalization. We saw McDonald’s who had to modify its menu to suit Indian taste buds. It’s the same way with any international brand coming to India. They would require an Indian designer to understand the Indian consumer better. So it will usher in greater business and the only alternative left is to grow further. Besides, any strategy should be selffocused. We should not try to follow but to lead. If you look at successful companies, you will see that they are actually using very local designs and adapting them globally. It’s indeed time to be proud of our heritage and flaunt it. 47
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what's in store? international DESIGNER
Elena Maurer Director - Key Account Development LIGANOVA India Brand Retail Pvt. Ltd.
In Retrospect: 2012
Arrival of FDI
Looking Ahead: 2013
Retail business has become more competitive. The year 2012 was a dynamic one for the retail Industry. We observed that many retailers made major changes with regard to their existing retail strategy at the Point of Sales. For example, many changed their actual retail identity by creating new international store design concepts. Also, existing retail concepts have been revamped into a more commercial and dynamic store design concepts. Overall, the store design developments in 2012 were focused more on consumer-driven store concepts which includes: Visual merchandising, store environment and overall store architecture.
The impact of FDI on the Indian retail market will be significant. International brands will not only expose the Indian consumer to innovative products, but will also expose them to higher standards of display thus raising the bar of experience delivered to them. A major shift in the traditional strategies, budget planning and investments by the Indian brand is thus on the cards. FDI will also open new avenues for the retail design and fit out industry in India. To face competition resulting from the FDI policy, brands in India will have to invest heavily in improved retail identities, enhanced window displays and excellent customer experience within the store.
Indian brands will need to act as holistic brand retail companies at the Points of Sales. They will be necessitated to have a much deeper focus on the retail business by creating a new shopping environment and experience for their clients.
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what's in store? international DESIGNER
Ken Nisch Chairman – JGA, Southfield MI USA
In Retrospect: 2012 The main change was that the whipsaw legislation related to international retailers finally appears to be resolved. The resolution sticking is unique in itself, as it seems to have been approved, disapproved, or approved many times over the last few years.
Arrival of FDI With the FDI becoming a reality, Indian retailers are looking to find ways to maximize their way out of retail or in other words, determining how to make their physical assets more appealing in a potential purchase scenario, or guard to defend their territory against incoming retailers by internationalizing their business.
In particular, this reinforcement of their business position in second and third tier cities can help them win in places where the international retailers most likely will not, and/or will, take a long time to enter. I assume the “unorganized” market will also benefit as it will have a much better reason for being a strong alternative to organized retail, not just a habit -- with areas in terms of local product, fresh product and unique perishables. It will help improve standards in the traditional retail marketplaces, with the organized retailers focusing on a different type of value-add. By that I mean the organized retailers harnessing their strength in areas such as logistics, product development, product innovation as their value-add, versus the traditional local retailers who might focus on a retailer-toindividual credit, localization of market goods, and personal service. 49
Looking Ahead: 2013 I believe in the end, the international players will “teach” the supply chain how to deliver, though some will fail, others will succeed. And those that succeed will take those lessons and apply them, not only to the work that they do with international retailers, but to the domestic retailers as well.
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what's in store? international DESIGNER on their retail experience – to be ahead of the game and ready to effectively compete. We’ve also identified an interesting evolution in the consumer mind state in India. So much so that we actually researched into it and our hypothesis was proved correct. Shoppers in India are looking to be inspired by their shopping experience – more so than in any other BRIC country and infinitely more so than in the traditional developed economies and marketplaces. Look at these stats: - A 31 year old Indian woman is the most fashion conscious and, according to our research, is the happiest shopper in the world. - 80% of Indian women would like to have more product information when shopping for groceries - An astounding 87% of Indian men enjoy shopping for electronics and a high percentage of these actively want to learn something new while shopping.
Arrival of FDI By leveraging our global network and experience we will continue to bring our clients state of the art, world class brand and retail design solutions for India. Our focus is on starting with the consumer, understanding what appeals to them in organized retail and designing unique retail experiences to fulfill those aspirations.
Looking Ahead: 2013
In Retrospect: 2012
Lucy Unger Managing Director, South Asia, Fitch
FEB 2013
The major impact we have experienced over the last 12 months has been the potential arrival of FDI in the Indian marketplace. This in particular has impacted a lot of local Indian brands who recognize the reality of the increased competitive threat this poses. In addition to this is simply the opportunity an Indian consumer will have to compare and contrast an established local brand with a new arrival and resultantly reappraise their options. This has led a lot of proactive local retailers to start to focus 50
There’s a lot to get your head around. Any retailer needs to understand what makes their brand unique and how to capture that as an experience that in turn meets the needs and aspirations of their customers. And it’s no longer about traditional brick and mortar retail – although almost 70% of Indian consumers still think the brick and mortar store is the most important retail channel, an increasing number spend time online browsing and shopping. The journey consumers now take to purchase is increasingly complex and diverse.
what's in store? international DESIGNER In Retrospect: 2012 India has been very much in a conciliatory mode in 2012, with very little change in the retail landscape. The power of the 'youth' and the rising educated middle classes have energized some of the home grown Indian retailers in youth apparel who are addressing this opportunity, trying to capture and build on their current market share, by investing in new design concepts. Cost is foremost in the minds of our Indian clients. The challenge has been to deliver quality projects in India matching an international standard, and which are also relevant and affordable to the Indian market. We have been working hard to combine our international creativity and retail experience with the knowledge and expertise of our local partners to improve our efficiency and client servicing.
Arrival of FDI The value of design is crucial in the strategic overview local brands will need to take to ensure they are ready to respond to the international competition. International brands are already used to dealing with the best global design agencies and won't be looking for this service locally. Where they will struggle is in the implementation of their schemes to an acceptable standard in India. They will need local 'design adaptation' and implementation agencies, who understand their brand and how best to deliver it in the Indian market. Inevitably, price will always be a differentiator and local brands will be better positioned to offer value for money in this respect. International brands will always struggle to import products to market that are cost sensitive.
Keith Ware Group Development Director Dalziel and Pow
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Looking Ahead: 2013 Indian retailers need to understand and promote their brands better to ensure they have a differentiated product offer and a unique proposition and tone of voice. They need to remain consumer centric, and invest in services and offers that support the customer journey and experience. They should employ digital technology to promote and support the offer with web, apps and interactive instore experiences, supported by first class visual merchandising and point of sale to support the product offer.
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what's in store? international DESIGNER Arrival of FDI With the advent of FDI, Indian retail may be at the brink of a revolution as I’ve already mentioned. The whole FDI decision is a step forward in welcoming global brands and retailers to the Indian market, which is one of the largest and fastest growing in the world. The advantages are manifold: First of all, it’s a chance for Indian retailers to cooperate with global players and introduce global best practices in the business of retailing. And this obviously cannot be a one-way route. The Western market now comes closer to Indian investors as well. Besides, there is the biggest advantage to the customers who will benefit from better prices and improved services necessitated by international competition. But the biggest impact may be for new entrants in the market who may benefit from international support. Also, having learnt what Indian consumers want and having planning our store layouts based on these practical experiences, we are one step ahead. We can mediate between the Indian and Western senses of style.
Looking Ahead: 2013 Indian companies have to lead their biggest trump. They already know their market and customers. It’s essential for them to adapt global standards. Investment into a state-of-art store designs may be the best initiative to cope with the international competitors.
Angela Kreutz Director Blocher Blocher India Pvt. Ltd
FEB 2013
In Retrospect: 2012 After the slowdown phase between 2007 and 2009, the market has become more dynamic by the day. In 2012, the rapid growth of the Indian economy and the retail sector has consequentially carried on. The organized retail sector has further developed and Indian-specific retail formats of all sizes have strongly emerged- examples are the specifically designed hypermarkets. On the other hand, the interest in western influences has also increased. May be it’s the first indicator of a retail revolution. 52
what's in store? fixture manufacturer
Avenish Jain Director Shark Designs Studio Pvt.Ltd.
FEB 2013
In Retrospect: 2012
Arrival of FDI
We as a company have an inherent DNA that makes us adapt and upgrade quickly with changing market conditions. Our folio consists of clients from varied industries and it has helped us grow despite the sluggish market conditions. If there was a slowdown in one industry, then customers from other industries made up for it by giving us more business. We have also been acquiring new technologies, software’s and machines in accordance with future market conditions. In fact, future is what we looked at while also adapting out short-term strategy based on the market conditions, though our long-term objective remains the same. As a company we are committed to making our production more and more efficient and so we have invested a sizable amount in streamlining the same.
It will definitely bring more foreign retailers to India while creating a longterm impact. In fact, the impact is already so strong that brands have started becoming more focused. International brands already having a presence in India are also buying stakes from their Indian counterparts and are becoming more aggressive.
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Looking Ahead: 2013 As far as future is concerned, I would say: • Invest in processes and technology • Be highly customer focused • Be flexible
what's in store? fixture manufacturer
In Retrospect: 2012 The markets have been volatile in terms of store openings. Some months were good and some not so good. One of our main focus areas was to ensure training our workers in the areas of multitasking and improvements. This has eased out some of the capacity issues.
Arrival of FDI It will be a positive impact; we are already seeing that some local players are upgrading their concepts/old stores which can directly result in increased revenues. Most importantly, with the advent of FDI we will get to develop shop fittings for many international brands helping us in upgrading our standards
to global levels. Disha after successfully executing two stores for an international brand is in talks for exports.
Looking Ahead: 2013 I guess the only way forward is to keep engaging ourselves with our customer’s plan and work backwards to meet the demand. I would also like to emphasize that each one of us will have to invest heavily on quality systems and best practices as this is the only way forward. Disha for the last four years has been ISO 9001-2008 certified and in 2013 we were compliant for ISO 14001 and BS 18001, for which we are awaiting certification by March 2013.
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Murali Balgar Director Disha Retail Fixtures
FEB 2013
what's in store? fixture manufacturer
In Retrospect: 2012 The changes in the market condition definitely made a negative impact on our growth forecast for the year 2012. Even though it can’t be said that the negative impact was significant, one had to struggle harder compared to the earlier years. One of the initiatives our company has taken is to raise the bar on quality and attempt to get customers who demand high end products. These are time consuming efforts to bear fruit and gradually it has started showing results.
ago, no substantial investment has happened yet. Even if some of the major players do come in the near future, the benefit to the existing retail fixture manufacturers will be negligible. Those mega companies generally have their supply chains organized for world over. However, we look forward to the small and medium FDI investment, which should be a good opportunity for us. But I believe the Indian companies generally have the infrastructure in place. What we lack is the mindset required to achieve the quality level demanded by the global standards.
Arrival of FDI
Looking Ahead: 2013
Even though the government announced the FDI investment policy sometime
Two things need to be taken care of to sustain growth. First, put in place 56
PKN Nambiar CEO Electrospark a standard furniture facility for mass production of fixture to cater to all mega marts/hypermarkets and low-end standard markets. Secondly, improve manufacturing facility to supply high-end/ international quality fixtures.
FEB 2013
what's in store? fixture manufacturer
In Retrospect: 2012 This was a good year for us. While the market has evolved and matured to a large extent, demanding customers have helped us improve our offering on an ongoing basis. Training and direct exposure through visits to multiple retail formats were encouraged throughout the year. Our Design and Operations teams greatly benefited from the store visits as this brought them closer to understanding the customer’s needs.
Arrival of FDI While the impact of this has yet to be seen in India and the effects could still take some time to be measured, I assume the impact to the retail support industry can only be positive, especially when I look at other global examples. We are definitely expecting an increase in volumes and thereby revenues.
FEB 2013
What I expect is that since organized infrastructure is very important to attract organized customers, ongoing investments in this area or M&A's will become more common within the industry. Also, whilst competing with global counterparts will be difficult due to their deep pockets (defined as 'new market penetration strategy’) it will eventually be about survival of the fittest!
Looking Ahead: 2013 2013 is already looking challenging and just like in any other industry, it is very important that a company stays very agile to be able to succeed. One must adapt to and change with the ever changing demands of the customer.
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Deepak Manik
Director Retail Detailz India Pvt. Ltd
what's in store? Lighting manufacturer
Arrival of FDI
In Retrospect: 2012
Amit Shet Managing Director Plus Light Tech
FEB 2013
We cater to high end retail in the lifestyle segment; this has been our main forte. We have not been impacted much by the market changes and customer needs in 2012, but we do foresee a slowdown in 2013 due to delay in mall completion timeliness. We have always believed in being at the forefront as far as technology is concerned. Today LED is the need of the hour and we have aggressively dived deep into the development of a reliable LED system and have almost replaced everything required in lifestyle formats with LED's. This has also given us an opportunity to explore hospitality and other sectors. 58
FDI will definitely give opportunities for foreign brands to invest in India thereby giving ample opportunities for us to grow. Competition for survival for each brand will be tough and on the whole, the consumer will be benefited. Also, the difference between the shopping experience available in India and the West would narrow down which of course is a good sign.
Looking Ahead: 2013 We see a lot of scope. With the growing awareness on green technology in the retail industry; the replacement of metal halides with LED's is something which has now become a need of the hour. Producing high quality sustainable LED system and keeping the price competitive, will be the key for growth.
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Kider India Bringing in 55 years of experience in manufacturing store fittings to the Indian retail fixture market, Kider India Pvt Ltd today is catering to leading brands in large scale retail formats. Established in 1957, Spanish company Kider Store Fittings today is one of the leading European manufacturers of store fixture solutions selling in countries including Spain, France and Portugal. Globally, Kider also exports to Africa, America, Middle East and to the West Asian countries. Entering the Indian market in 2010, Kider India Pvt Ltd specializes in manufacturing shelving, display units, check-out counters, wire trolleys, baskets, dividers FEB 2013
and enclosures for supermarkets, hypermarkets, electronic stores and so on with retail clients including Aditya Birla, D-Mart, Hypercity, Star Bazaar, Total and Viveks. “The decision to venture into retail shop fittings was taken two years ago. At that time the market was evolving, and we saw great potential here. When we started in the Indian market, there was no standardized quality; everything was getting imported from China. Therefore, we saw an upbeat growth,” says Jon Guinea, CEO, Kider India. The company focuses on providing complete solutions and value addition services to customers. Kider has a huge list of components or references (over 70 thousand) from which the clients can choose. Scaling up their production capacity in India, Kider has setup a state-of-the-art 60
Jon Guinea -CEO Kider India
factory for sheet metal and wire fixtures, which has 7000 sq feet of production area. The plant has a capacity of producing one store per day. “Our USP is the longevity of our products, where they last at least 8-10 years. Durability and loadbearing are two advantages for us. Another area is modularity. We have made our difference by providing end to end solutions. We don’t provide only one or two products and services. We are providing complete services from conceptualization of the store to installation” Jon says.
In addition to large retail clients, Kider India has also collaborated with smaller players such as Mahalaxmi Store, Center One Bazaar and Delivery Corner. “According to me the path-breaking thing we have done is that we have brought change in small local players also. We have transformed their entire stores and bring them solutions that were only accessible to medium-big size companies. Also we have faced incredible challenges in our early stages, as we had to work on 155 stores across India in 30 days and we did it on time, which built up our confidence in what we do,” Jon explains. With great emphasis on strengthening its human resources, Kider provides constant training to its employees for better performance and effective customer service. “We give training to all our key employees in Spain for 3-6 months whether it is technical, production or logistics team. We teach them to work according to our international standards, and they show us their way of working in India so the exchange benefits everybody. Like this, Kider Group ensures that best practices are always applied. We have to bear in mind that one of our medium term objectives is to serve all Asia from our Indian facilities” Jon adds. While Kider entered Indian market during the retail boom, it is currently experiencing a sluggish market due to the slowdown in consumer spending. “A few years ago, we saw huge potential in Indian market, where the demand trend was quite high. We have detected a shift by our clients from a rapid expansion strategy towards a focus in improving efficiencies. We also think that FDI approval is still at a very early stage and there are yet many questions to be answered so it will take some time before we see any benefit from it. Nevertheless, we are currently growing consistently at about 10% per month and we have broadened our customer portfolio. More and more customers are referring us in the market which is something to be proud of” Jon says. www.kider.com
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FEB 2013
advertorial
Unwrapping innovation Detailing and innovation defines the success of any firm. And it is the essential ingredient that makes GH Graphics, stand apart in the field of retail solution. The art of perfection comes from the company’s vast experience in the field. GH Graphics Pvt Ltd started its journey in 1996 with a HP Design jet 3500CP printer in about 500sq ft area and with handpick of staff and having an order to execute few bus shelters. Over these years, GH Graphics has diversified its reach by touching different segments like Large Format Printing, 3D Lenticulars, Signs & Signages, VM Shop Window, POP & POS, Retail Displays and Events & Exhibitions equipped with all necessary infrastructures to undertake jobs as per customer requirements along with complete installations pan India. GH Graphics with many years of expertise has been able to establish a successful venture in retail solutions. One of the reasons behind the company’s success is its FEB 2013
utmost dedication towards work. And the urge to succeed drove them to diversify towards retail fixtures. “Today, we operate from 30,000 sq ft area with a team of almost 125 people and have a complete in-house setup for printing, fabrication of any customized signage with fully automated CNC and laser machines, manufacturing POP & POS in various materials such as Metal, Acrylic, Wood, ACP, MDF to name a few, along with complete Carpentry and Paint shop. We also have rich experience in working with multiple international brand VM teams in order bring out their creativity of sometimes complex and creative concepts in terms of show windows and in-store communication. The 16 years’ journey has been great which has helped the company to grow as a strong dynamic team with sharp focus and determination to deal with and turn challenges into opportunities,” informs Harjee Gandhi¸ Director & Consultant¸GH Graphics Pvt Ltd. In this highly competitive business scenario the company believes that the main factor behind the growth of its business is the high quality of services that it provides. GH Graphics manufactures everything in-house. Hence, in order to be per62
Harjee Gandhi -Director & Consultant GH Graphics Pvt Ltd
fect with every detailing and quality service the company has installed an actual show window of 12ft x 10ft at our unit with proper mannequins, track lights, rails to hang, glass to put stickers with both an open and closed window options the way it is in the stores. They first execute the window at their unit and get it finalized with the brand team before rolling it out in the stores. The company’s drive to satisfy its client’s demands has triggered growth. It now plans to master every phase involved in the manufacturing. “We are equipped with all kind of machinery in-house under one roof. Hence it is always easy for us to create anything unique and new out of using different raw materials which we personally like exploring. Recently, we
completed a project for Raymond, and we did execution for 250 store windows within a span of 6 days,” affirms Harjee. For GH Graphics it was Liganova, a German Brand Retail Company that turned the table. Giving a sneak peek into their journey so far, Harjee says, “Around 2 years back Liganova approached us for The Collective’s window. That was the first window we did and that window won a Gold award in VM&RD Retail Design Awards, which actually motivated me to further take this and take my work to the international level. We have been doing entire production for their Indian projects in terms of visual merchandising, in- store communication and show windows.” “Window of a store is the first direct point of communication to the shopper; hence they should be such that the shopper is tempted to enter the store,” he further adds. Over the period, Harjee has found unfathomable potential in catering to the industry. So far he has served clients like The Collective, Raymonds, Van Huesen, Blackberrys, Westside, Croma, Liganova, Samsung to name a few. Challenges give you the opportunity to improve and work better. Like any other company GH Graphics faces numerous challenges like coordination issues, meeting strict deadlines, but they treat them as apportunities to prove that when it comes to implementation, that they are the best. “We have installed a cloud system in order to closely monitor the customer service in terms of on time delivery, maintaining a complete database of all the measurements at each store, ensure quality checks, and automated intimation of all the dispatches that happens time to time,” informs Harjee. Harjee believes that global concepts are creative and there is lot to learn from them. And the growth for Indian retail industry lies in future. “There is a lot to learn from global practices. Indian retail industry has great future especially after the emergences of FDI. As a complete retail solution company I believe that there is only one drawback that is the budget. The brands in India should start pooling in some extra budget for. Designers are immensely talented and come out with great concepts but it’s only the budget that stands as a big barrier in between. Few creative designs force us to use automated machines which are expensive but low budget for a window proves to be a big obstacle to maintain the optimum quality,” says visionaire. While talking about its next move, GH Graphics states that they see themselves producing windows for many international brands. 63
FEB 2013
retail solutions providers Retail Design Firms Aditac Solutions and Services Pvt Ltd 252/1b, Shanty Bhawan, 2nd Floor, Shshpur Jat, New Delhi - 110069 Tel: 011 26496016 / 41751026 Email: info@aditac.com www.aditac.com Ajay Shah Design Studio Arch # 33, Below Mahalaxmi Flyover Mahalaxmi, Mumbai - 400 034. Tel: 022-23541861 / 6451 2487 ajay@asdswow.net admin@asdswow.net www.asdswow.com / twitter.com/asdswow Four Dimensions Retail Design India Pvt. Ltd. #15, I Floor, Saraswati Complex, 5th Cross, Malleshwaram, Bangalore – 560 003 Telefax: 080 4132 3099/ 4132 3198 Email: nagaraja4d@gmail.com Dalziel & Pow Design Consultants Limited Level 2, 101, Kalpataru Synergy Building, Opposite Grand Hyatt, Santacruz East, Mumbai - 400 055. Tel: 022 39537373 Email : g.philips@dalziel-pow.com www.dalziel-pow.com
DEC 2012-JAN 2013
DCA Architects A-191, Sushant Lok, Phase 1, Gurgaon, Haryana, 122 001. Tel: 011-2680 2444/5 www.dcaarch.com dcaarch@dcaarch.com Shark Design+Manufacturing # D-7/1, Okhla Phase 2, New Delhi - 110 020. Tel: 91-11-46634400 Cell: 98100 45935 / 98101 13834 avenish@sharkdesigns.com Studio J No.3484, 1st floor, 14th Main, Behind New Horizon School, HAL, 2nd stage, Indiranagar, Bangalore – 560 008. India Cell: 91 9686113406 Tel: 080 42185485 Email : jenny@studioj.co.in WD Partners India Pvt Ltd. 3rd Floor, Techweb Center New Link Road, Oshiwara Jogeshwari West, Mumbai 400 102. Tel: 91-22- 6780 3256 Mob: 99876 86242 Email: sunil.punjani@wdpartners.com
Fixtures ADI Automotives Pvt. Ltd. FF- 304 G, Sushant Shopping Arcade, Sushant Lok, Gugaon -122001
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Haryana. Tel: 0124-4200501-04 Mobile: 09811604449 / 9313451001 corporate@adiautomotives.com anuj@adiautomotives.com www.adiautomotoves.com www.adiretailsystems.com Disha Retail Fixtures Pvt. Ltd. Plot No 299,300 & 301, Bommasandra Jigani Link Road Jigani, Bangalore - 562106 Karnataka. Tel : 08110 - 417000 Email: murali@dishafixtures.com info@dishafixtures.com Donracks TMTE Metal Tech Pvt Ltd 25-A/2, Dairy Road, SIDCO Industrial Estate, Ambattur, Chennai - 600 098 Tel: 9500091523/ 9381017739 Email: sujatha.donracks@sudarsangroup.com www.donracks.com Dovetail Furniture Pvt. Ltd. 240/B, Bommasandra Industrial Area Hosur Road, Anekal Taluka Bangalore - 99. Karnataka, Tel: 080 - 27832430 / 27835927 Fax : 27831516 info@dovetail.in
VISIT US AT: HALL: 6 I STALL: H4 AT INSTORE ASIA I FEB 21-23, 2013 BOMBAY EXHIBITION CENTRE, MUMBAI
retail solutions providers Electrospark - Retail Ware A- 122 & 123, Okhla Industrial Estate, Phase II, New Delhi - 110020 Tel: 011 26386121 / 26386122/26384669 Email: mittal@retailware.co.in www.retailware.co.in Fourth Dimension Design Pvt Ltd A-7, Gurukul Industrial Zone, Sarai Khawaja, Faridabad, Haryana - 121009 Tel: 0129-4186700 Email: ram.shankar@fourthdimension.in www.fourthdimension.in Insync Retail Project Management (Safe Enterprises) D-372, TTC Industrial Area, MIDC, Turbhe,Navi Mumbai, Maharashtra -03 Tel: 022 27619643 / 9619885005 Email: huzefa@insyncrpm.com www.insyncrpm.com
Flatbed Printing Printech Digital Imaging Pvt. Ltd., #270/2, Near Bhanu Nursing Home, Bommanahalli, Bangalore - 560 068. Tel : 4150 8666 / 8679 Email: info@printechdigital.net www.printechdigital.net
Lighting Plus Light Tech 1007 to 1010, 10th Floor, A 'Wing, Corporate Avenue, Sonawala Road, Goregaon (East), Mumbai - 400 063. Tel: 022 26865671/72 /73 Mob: 98204 32995 Email: amit@pluslighttech.com www.pluslighttech.com
Mannequins Clone Mannequins D-9/4, Okhla Industrial Area, Phase 2 New Delhi - 110 020. Tel: 91-11-4066 4000 Email: clone@clonemannequins.com Jambudweep Impex 289,(RZ 209), Syed Nangloi Opp Gate No-6, GH 5 & 7 Flats, Near Meera Bagh, Pancham Vihar, Delhi - 110 087. Tel: 011 25264821 Email: info@jambudweepimpex.com
Resync Progressive Retail Solutions Astarc House, 76/79 Makwana Lane, Takpada, Off Andheri Kurla Road,Marol, Andheri (E), Maharashtra, Mumbai - 400059 Tel: 022 66793500 / 9867759258 sales@classicretail.in www.resync.in Retails 521, Sector 37, Pace city 2,Gurgaon, Haryana -122 029. Tel: 0124 4088962 Email: gagan@retails.co.in www.retails.co.in Signage Systems India C 106/4, Naraina Indl. Area, Phase - 1, New Delhi - 110 028. Tel: +91-11-2589 5816 Email: signage@airtelmail.in www.signagesystemsindia.com
Retail Security System Tyco Fire & Security India Pvt. Ltd. D - 601, Campus – D, 6th Floor, RMZ Centennial, Kundalahalli Main Road, Bangalore – 560 048, India Toll Free: 1800 – 102 – 8926 Email: tycoindia@tycoint.com
Tranz Mannequins Pvt. Ltd. 217, 10th A Main, 1st Block, HRBR Layout, Opposite State Bank of Travancore, Bangalore - 560 043. Tel: 91-80-4160 1289 Email: tranzmannequins@airtelmail.in Kider India Pvt. Ltd Old Gat, 851/2, New Gat, 584/2, Koregaon Bhima, Tal-Shirur, Pune - 412212 Tel : 02137 - 678000 & 02137 - 678011 Email: infoindia@kider.com www.kider.com Matrix Visual Innovations Pvt Ltd 45/1 2nd Floor , Corner Market, Malviya Nagar, New Delhi -110 017. Tel: 011 41007206 Email: info@mvipl.com www.mvipl.com Mosh India Corporation Inc. B-53, Shukla Industrial Compound, Ashok Van, Dahisar (E), Mumbai - 400 068. Tel: +91-22-2848 3458, 91-98673 91614 Email: bhavesh@moshindia.in www.moshindia.in Rocky Steels 52, Kika Street,Gulalwadi, Mumbai- 400 004.Tel: +91 22 2242 2837 Mob: +91 9867618333 Email: shailesh@rockysteels.com rockysteels@sify.com www.rockysteels.com FEB 2013
Solution Provider Stonarts.D Adugodi,Bangalore - 560 030. Tel: +91-80-2210 1010 Email: feedback@stonarts.com
Retail Solution Providers - Others
Signages Amitoje Creations C-113,1st Floor, Okhla Industrial Area, Phase-1, New Delhi - 110020 Tel: 011 40516558/40516556/47698000 Email: amitoje@amitoje.com www.amitoje.com GH Graphics Pvt. Ltd. # D-36, Okhla Industrial Area, Phase - I, New Delhi - 110020 Tel: 011 40567440 Email: info@ghgpl.com www.ghgpl.com Pioneer Aluminium Pvt Ltd Plot No. 6, 12/2, Inderprastha Estate No. 1, Mathura Road, Sector 37, Faridabad, Haryana - 121003 Tel: 0129 417264 / 09810118196 info@promoflexindia.com www.promoflexindia.co 66
Nice RetailBiz Technology Pvt. Limited C- Block, 612, Shahpuri's Tower, C-58, Community Centre, Janakpuri, New Delhi - 110058 Tel: 011-25550030 -31 niceretail@gmail.com www.niceretail.biz