Social Entrepreneurs of Future

Social Entrepreneurs of Future Youth Exchange Project

-Social Entrepreneurship Ideas-

1

CONTENT

I.

INTRODUCTION ……………………………………….….….……..…3

II.

THE BOOKLET………………………….……………….….……..….…7

III.

SOCIAL ENTREPRENEURSHIP IDEAS……………….….…………...8 1. Re-Search ….....……………………………………….…..……........8 2. Trash-Fash……………………………………………….…..……....9 3. Rebook Educatıon………………………………………….…..…...10 4. Green Cigarette Butts…...…………………………………...……...11 5. Web Site For Employment Opportunities.……………………....…12 6. 4LAKE……………………………………………………………...13 7. Online Health Consultant...……………………………………....…15 8. Cultural Center…………………………………………………......16 9. Bio-Delia……………………………………………………….…...17 10.Decreasing Violence Against Women..…………….………………19

IV.

BONUS IDEAS………………………………………………………….21

2

I.

INTRODUCTION

“Social Entrepreneurs of Future" is a youth Exchange project funded by Erasmus+ Programme. Under this project two youth exchanges were implemented with 36 young people from 6 different countries (Germany, Turkey, Macedonia, Hungary, Romania and Italy). The first Exchange was in Muğla, Turkey between 12-22 April 2018 and the second Exchange was in Ohrid, Macedonia between 22-30 June 2018. The project aimed to empower social entrepreneurial skills of young people.

In the first exchange in Muğla, Turkey, we focused on social entrepreneurship and situation/problems of marginalized young people, refugees/asylum seekers and migrants. By our activities we improved knowledge of participants about social entrepreneurship. They learnt applying practical, innovative and sustainable approaches to benefit society in general, with an emphasis on those who are marginalized and poor. We did daily Youthpas reflections and participants evaluated theirselves and activities. During the exchange as an outdoor teambuilding activity the participants made marketing in the town center. They found, created some products and sold them in teams in the center to the local people with permission from local municipality. It was a good activitity to improve marketing and entrepreneurship skills of participants and take attention of local people to our project. Local media (FRT TV) and nation wide (Anadolu Agency) media visited and recorded our street activity. Profits of this marketing activity were donated to a local NGO Fethiye Bedensel Engellilerle Dayanışma Derneği (Fethiye Solidarity Association for the Disabled) which is working for people with disabilities. At the end of exchange we guided participants to do research and observation in their local communities to find social entrepreneurship opportunities.

In the second exchange in Ohrid, Macedonia (22-30 June 2018) we summed up our first exchange and research that participants did in their local communities. We had workshops for detailed business planning, design thinking, marketing, financial planning, action planning and etc. in order to equip the participants with enough basic knowledge to be able to start their own entreprises which should be profitable and sustainable. We also had

3

workshops about project management in order to enable them to develop effective youth projects. We discussed about resources for the young social entrepreneurs. During the exchange we promoted Erasmus+ Programme. Participants developed concrete social entrepreneurial initiatives and concrete projects to be applied under Erasmus + Programme.

Finally we created this online booklet.

General objectives of the project was to create a platform and a process where young people experience empowerment themselves and are equipped to empower others in their communities through exchange of ideas, stories, attitudes, techniques and tools that promote social entrepreneurial spirit and skills of young people in general and marginalized youth among refugees/asylum seekers and migrants in particular. Through project activities, participants found opportunity to improve their social entrepreneurial spirit and skills. Now participants have knowledge to empower others in their communities to be social entrepreneurs. We created this online booklet to use as a tool to support and encourage young people to be social entrepreneurs.

4

Muğla, Turkey

5

Ohrid, Macedonia

6

II.

THE BOOKLET

This booklet aims to improve the knowledge of young people about social entrepreneurship and to give them inspiring ideas for starting their own social entreprises. We wanted youngsters and young people to become familiar with Entrepreneurship in general and Social Entrepreneurship in particular.

This booklet created by partner organizations, participants and group leaders of project all together. During the exchanges non formal learning methods and principles, field work, group discussions, interactive presentations, participant’s lead workshops, team work, etc.were used. All the programme was supporting active participation of participants.

Main target group of the booklet is disadvantaged youth in general and young migrants, refugees and asylum seekers. You can find social entrepreneurship ideas below which were created by participants using Canvas Business Model during the exchanges.

7

III.

SOCIAL ENTREPRENEURSHIP IDEAS

1. Re-Search Internet researches have became laconic. According to “statistic engine trends 2018” made by Google, within the 3.5 billion daily researches more than half of sites looked can be counted in the fingers in a fist. Website such as Facebook, Youtube, Instagram, WhatApp etc. represent the highest percentage of the pages explored.

“Re- Serach” comes from the idea of developing a social enviromental platform in order to support enviromental campaigns. The company is one example of fair trade web site. The ads sold trough the researches will be put in a special found given to certain assosiation which aim to clean the oceans from plastic.

The engine was invented to overhelm the monopoly of bigger search engine mostly used for basic researches and, in addition, to create a social change in enviromental issues. The plastic will be sold to factories in order to incrise the profit.

8

2. Trash-Fash Main purpose: making new jobs for vulnerable people( disabled and poor) Main Activity: creating fashion items out of recycled materials like clothes, banners, plastic bottles.

Age category: over 18 years old.

Space: an old industrial space.

Financial Resources: 1. Funds- national/ international 2. Profit- from selling our products Social impact: work places ( jobs), SKILLS FOR disabled people, recycling trash, rehabilitation of an old industrial center We will start our business by employing fashion designers and also competent people for this kind of business and after we will offer jobs for the poor people and trainings with the help of the designers. Also we are planning to have get help from an NGO for the restoration of the place, an industrial space and also some students from the architectural universities and designers for helping us with the ideas for the place, to create something unique. We will receive the trash with the recycled stuff from a firm and also we will find a foundation who is responsible for protecting the environment and they will give us the primary materials.

9

3. Rebook Education What is it?

It is a platform for buying-selling books that are not used or needed anymore. The books should be cheaper than brand new ones, so the prices that we sell them with are fıxed (due to the condition of the books, the number of samples that were edited, the stockage).

Resources needed First of all, in order for this to appear on the market, we are going to need an office for sharing the company’s adress so that it will be more trustworthy within the customers.

Moreover, this offıce could be used as a storage for books and the main place for our work.

After settıng the basic needs, an online platform should be established with the help of the employees so the products can be sold online (where the profit comes from) and also the place where it is possible to integrate advertisement or commercials.

Why is this idea going to be succesful?

Provided that books are only going to be sold or bought online, money will not be invested for producing them. Equally important in the process of building the company are the risks that are being taken because they are very few to none.

Additionally, the first target group is goıng to be the more developed countries around the world from which the company will buy the unused or less needed books for a low price, hence the profit will increase steadily and rapidly by selling them with a slightly higher price.

Furthermore, after the first step is completed, the business reached the financial level that is needed to move to the second target group which will be the people from less developed countries when it comes to the level of education. Therefore, the books will provide the

10

solution for the educational problem which Äąs achieved by the very low price of the books that are going to be sold to them.

Social Impact The company is based on an already existÄąng idea (the book trading), but this idea is innovative because it is promoting educational values as its social side to less developed countries. Moreover, the more developed countries will have an opportunity to help the less developed ones via this company by selling their books (getting rid of their useless books) in order to make them useful to others. Another impact of this company is less trees will be cut to produce books.

4. Green Cigarette Butts Problem: Cigarette butts are everywhere (environmental pollution). It takes 18 months to 10 years for one cigarette butt to decompose. It’s hard to pick up when cleaning. 4.5 trillion Cigarettes are smoked worldwide every year. Huge costs like forest fires, loss of tourists, manpower to clean up.

Solution: Green butts which decompose fast and have tree seeds in it.

SWOT analysis Strengths -

Multi- cultural

-

Multi- disciplined

-

Expertise in sales

-

Global

Weaknesses: No regular smokers, No engineers in the team Opportunities

11

-

The target group is growing (the awareness for environmental protection is increasing)

-

Get more people to smoke more trees and plants

-

Great variety with various seeds

Treats: Rise of e-cigarettes

5. Web Site For Employment Opportunities The idea is to create a web page for employment opportunities for disadvantaged youth, immigrants, refugees and asylum seekers.

Canvas business model: Key partners: Companies and unemployed people Key resources: People from both sides, internet connection, trained people, place/ office Customer relationship: Commission, sponsorship/ advertising Customer segments: Unemployed/uneducated/unskilled people, people who don’t have resources, companies Cost structure: Rent for offices, training people, social media promotion, computers, IT maintenance payment, marketing costs, utilities, accountant Key activities: -

Free service for unemployed people

-

Creating trustworthy relationships

-

Intermediation between companies and people

Value proposition: Jobs, Money, Trust, Help for free, Good experience

12

Channels: Internet, Social media, Online and offline markets, B to C and C to C Revenue: Commission, Sponsorship, Advertising, Membership, Licencing SWOT analysis Strengths: Free service for people Opportunities: High unemployment rate, company demand of skilled workers, people demand of employment and money Weaknesses: Not established yet Treats: Competition with same services, trust issues- from people who need this service

6. 4LAKE The idea is to create a social enterprise to clean lakes and recycle plastics collected from lakes. The analyses below is mainly focused on Ohrid lake but it can also be used for other lakes across the Europe.

CANVAS business model: Key partners: Local Government and factories Key activities: - Take plastic from lake -

Recycle it

-

Produce other products

-

Sell the products

-

Advertisements

Key Resources: Plastic, Store, Website, Factory

13

Value proposition: Reduce pollution, Save the fauna, Valorize the lake, Employing locals, More tourism Customer relationship: Through website and flyers Channels: Social media, Store, Website, Stand in Ohrid, Festivals Customer segments: Tourists, Local sport team, People who pay attention to environment Cost structure: Salaries, Advertisements, Production of products SWOT analysis: Strengths: Passion and interest of local people to defend the lake, Interest to buy national products, Support of environmental associations, Sustainability, Support of the Government Weaknesses: Uncertainty of Government support, Less prize competition, Uncertainty of locals to buy our products, Uncertainty in finding factories to produce our products Opportunities: Convert a waste into a product (recycle), Less competitors in this kind of business, Trend sustainable life- styles, Develop local economy and give job to locals, Involvement of locals Treats: Permissions and regulations to start the business, Regulations to produce products, Competition if someone do the same business, Uncertainty about the reaction of our future customers.

14

7. Online Health Consultant The main idea is to develop an online health consulting company in Turkey and Macedonia but this can also done for other countries. For this company we can employee disadvantaged youth and doctor/nurse refugees, immigrants. As we see all the world in all aspects is changing and developing through technology and web. In many countries this idea works. In Turkey and Macedonia there is no such project so it could be a great idea to start it.

So the advantage of the project is that there is no direct competition in the market.

Disadvantage is that the mentality is not that developed so people can ask advices from doctors through pc (in Turkey and Macedonia) but since we try to go forward this mentality will adapt to the new era of living together with technology.

Financing: First the project could be a collaboration with a hospital so they can finance it.

We hold high profile of hospital - their patients would be satisfied with the help – more patients interested in the hospital itself. In that way both the hospital and the project will gain since we indirectly will push patients to be part of that hospital and we will get paid per advice/help per patient.

Needs: Proffesional website design, proffesional and friendly staff and with desire to help.

The main idea is not to give diagnosis online since that would be against evidence based medicine and protocols, but to advice patients, explain about risks of diseases, answer questiens, tell them what to do/what not etc.

15

8. Cultural Center The idea is to set up a cultural center for disadvantaged youth where various activities held by professional teachers will take place. The activities will be related to music, dance, art, theater, training them professionally and releasing a certificate. There will be a recording room, where each band or single can record their own pieces with discounted prices. There will be a small library inside where anyone can borrow and leave the books he wants, plus cultural activities will take place on social integration and cultural exchanges. It will be possible to propose new initiatives and innovative and different proposals will be welcome.

Objectives: Integrate young graduates, offering a place in our association; Form and give a point of aggregation where the boys can grow share experiences and especially remove the teenagers from the street and crime; offering thanks to training courses not only artistic but also in the workplace of all three sectors with professional opportunities together with companies and with entrepreneurs outside the association.

Difficulty: Find a good team to work with and find the right path. Find the money and convince the success of the project to the members and entrepreneurs. And being able to receive public funding.

How to start: With public, private and associated funds.

16

9. Bio-Delia BioDelia is the answer for the needs of healthy & organic food that aren’t completely satisfied. The aim is to compensate the nutritional needs of the people who live fast and dynamic life, by providing them a healthy snack/meal -to- go.

Vending machines with healthy food (fruits & vegetables, salads) will be placed in public places like schools, universities, hospitals, bus/train stations etc, working 24/7. The food will be collected from local farmers and less profitable companies, so they will have the opportunity to expand their business. All of the fruits and vegetables will be organic, nutritious and freshly packed, and the people who prepare these meals will be previously unemployed, socially deprived, and will number around 20 employees. Also, all of the packages will be eco-friendly.

The initial investment would cost around 15000 euro. The financial sources may be individual, from the Government or a short-term loan. After two years of working the firm would be able to pay back the expenses.

The key to this social start up business will be including the socially vulnerable population and at the same time making a great contribution to the society, creating a healthy habit to more people.

The profit from the vending machines will partially be taken from the company, to expand the business, keep spreading the market, include more types of foods on the menu , while the rest will be donated to the people in need.

17

SWOT analysis Strengths -

Unique in the market

-

Excellent service with quality machines

-

Using only fresh organic food

-

Eco-friendly packaging materials

-

Highly motivated employees

Weaknesses -

Short-term use

-

Limited financial funds

-

Inexperienced employees

-

No reputation on the market

Possibilities -

No direct competition

-

Increasing needs of healthy and organic food

-

Support from the Government

-

Opening new markets

Threats -

Limited organic food producers

-

Copying the business idea

-

Not on time delivery of the raw materials from the producers

-

New regulations of the organic food

18

10.Decreasing Violence Against Women Problem In Turkey in 2017: -

409 women are killed

-

332 women were victims of sexual assault

-

387 children were victims of sexual violence

-

20 children were killed

In Hungary in 2017: -

There were 226 murders-> From which 128 were killed in a domestic violence

In Romania in 2017: -

There were 20531 violence cases between family members reported. From them 92% were male aggressors and 84 murders

In Macedonia in 2017: -

161 recorded cases of aggression by husbands

-

84 cases by sons

-

21 cases by fathers

In Germany in 2017: -

100 000 victims of violence

-

11400 badly injured

-

16200 subjected to threats

19

-

8000 victims of stalking

Business idea: Offering goods and services aimed to reduce and prevent violence against women Product: Protection chip Services: Self- defense lessons, Counseling for women, Children, Aggressors, Organizing group discussions, Family therapy Campaigns: Targeting different groups: Men, children in schools, kindergardens, women

20

IV.

BONUS IDEAS

1. Eco Consultants

21

2. Bottle mesh

3. Hitchhiking tool

22

4. Mobile application for decreasing obesity

5. Cinderella (Pumpkin) car

23

24