Voyager's World April 2014

Vol XI

Issue 6

Pages 52

April 2014

Rs 60

travel smart, ‘app’solutely!

The Underground. More fun in the

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From The Desk

Caution! Hot Summer ahead..

Travel Smart ‘App’solutely

Editorial

Advertising

Managing Editor

Online Advertising

Rohit Hangal rohit@voyagers world.in

Mobile +90-9844092150 advertising@voyagersworld.in

Associate Editor

Advertising

Priyamvadha Balaram priyamvadha@voyagersworld.in

Assistant Editor

Kaustuv Das, General Manager Mobile +90-9916129116 kaustuv@voyagersworld.in advertising@voyagersworld.in

Irene Susan Eapen irene@voyagersworld.in

Advertising (Chennai)

destinations selling their wares in the Indian market, which is one

Chief Designer

Tina Joseph Email: tinajoseph@voyagersworld.in Mobile: +91-9940620565

Operations Executive

India’s favourite beach destination, Goa organised the ‘Goa Inter-

Selvarajramaswamy operations@voyagersworld.in

national Travel Mart’ to showcase itself as a safe, enjoyable and

Circulation

ity industry in their best Sunday attires to be a fantastic host to

Circulation Executive

way for Goa to be ‘never out of season’!

Shyam Vishnot shyam@voyagersworld.in

Graphic Designer Nanda Kumar M nandu@voyagersworld.in

Web Developer Rohith Pinto info@voyagersworld.in

Shyam Vishaak circulation@voyagersworld.in

Published By Surinder Hakhu sanjay@voyagersworld.in & Rohit Hangal rohit@voyagersworld.in

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he advent of scorching summer brings more than an opportunity to optimise the travel business to the country’s biggest last

minute holiday consumers. It also brings to the table an amazing array of holiday options to facilitate your client’s urge to see the world! The Indian summer continues to fascinate the tourism boards the world over to help the Indian travel trade to give more options to their client. This year from January - March saw more sure way to forecast the trends for this year!

trade-friendly. On display, saw the entire Goan Travel and Hospitalover 250 buyers from over 25 countries. The GITM was one sure

Social media has been the current flavour of the month, with more talk about them than we find the hospitality industry using them to generate business. We at Voyager’s World explore this growing media platform and its future to an avid partner to the hotel’s marketing plans.

The ‘Arabian Travel Market’ in Dubai has always been a mirror to the developments in the Middle-East in the travel space. ATM has sure been one great way to seek out new attractions, destinations and business partners.

06Industry Buzz

Happy Reading...

10Cover Story

Apps and technology-driven travel

24Hospitality

Warm Regards

Room booking software solutions and mid-market trends in India

16Incredible India

ROHIT HANGAL

rohit@voyagersworld.in Cover credit: Exterior of Khirasara Palace, Gujarat

Karnataka Tourism’s ‘Many Worlds’ focus, Madhya Pradesh

30India Outbound

Canada’s tourism initiatives, Poland’s campaign in India and Indian arrivals in Maldives

49Top Appointments

Voyager’s World > April 2014

# 245, Amar Jyothi Layout, Domlur, Bangalore - 560 071, India Ph: +91 - 80 - 4083 4103, Fax: + 91 - 80 - 4083 4101 info@spheretravelmedia.com, www.spheretravelmedia.com

All Rights Reserved, Copyright 2012.

No part of this magazine may be reproducted without the prior written permission from Voyagers’s World

Industry Buzz

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Cathay Pacific, Dragonair organize workshops

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athay Pacific Airways and Dragonair recently organized workshops for the travel trade in Hyderabad, Bangalore, Delhi and Chennai from February to April 2014 highlighting the change in flight timings from each of the cities and the adjustment in the Delhi flight schedule to offer double daily non-stop flights from Delhi to Hong Kong. The sessions covered a range of topics as the airlines’ products & services, fares, e-services etc.

Rakesh Raicar, Regional Sales & Marketing Manager-South Asia, said, “The activities provide an opportunity to interact with the agency staff on an informal platform and update them on all the latest developments within Cathay Pacific and Dragonair.”

TIRUN Travel Marketing holds a 'Royal Bash'

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IRUN Travel Marketing, the India Representatives of Royal Caribbean International, invited their trade partners to a ‘Royal Bash’ for a cocktail and dinner evening on 24 March 2014 at the ITC Maurya. The evening started with Ratna Chadha, CEO TIRUN Travel Marketing welcoming and thanking their travel partners for their continued support.

Tourism New Zealand Fam for Indian travel trade

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ourism New Zealand along with Singapore Airlines recently co-hosted a group of seven trade industry directors from India as a part of an exclusive “India Trade Luxury Famil” that was held across cities in South Island, New Zealand from March 20 to 28, 2014. The eight day trip that was hosted by Neha Bola, Country Manager for Tourism New Zealand in India, showcased some of New Zealand’s most luxurious experiences for high end FIT luxury travellers. It had products like self-drive tours, luxury lodges and skydiving, cruising, four wheel safaris and kayaking in Dunedin, Queenstown, Fiordland, Wanaka, Franz Josef and Christchurch.

Cox & King, Ezeego1.com partner with G Adventures

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Aloft Bengaluru Cessna Business Park to open in June 2014

ox & Kings Ltd and Ezeego1.com came together to put a spin on adventure tourism in India. They have formed an alliance with G Adventures. The objective is to preserve destinations that travellers love and enjoy, for future. This synergy has resulted in the birth of a safe and reliable adventure travel product, which will transform the mindset of Indians towards adventure and sustainable tourism.

Travel styles are YOLO Tours (You Only Live Once, so live fast, live free!); Local Living Tours (Don’t just visit; move right in!); Classic Tours (Authentic and down-to-earth!); Active Tours (If your genes were made for walking); Marine Tours (Sail the seas, conquer the river, ride the ocean); Expedition Cruises (Find your cruise); Family Tours (You, the kids and nature in all her glory!).

Voyager’s World > April 2014

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loft Bengaluru Cessna Business Park will be officially opened in June, the hotel recently organized the first ever preview of LIVE AT ALOFT HOTELS a live music platform where emerging artists and bands are given the opportunity to showcase their musical talent. The event showcased a performance by DRIFT,Runner UpChennai live Band Hunt Season 4 – a 6 piece band from Vellore which draws influence from the ambient sounds of Porcupine Tree to the striking vocals of Massive Attack.

Industry Buzz

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Courtyard by Marriott opens in Bilaspur

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arriott International strengthens its presence in Central India with the introduction of its Courtyard by Marriott brand - a premium business hotel strategically located in the commercial district of Bilaspur, which will cater to discerning business visitors and locals alike.

Courtyard by Marriott, Bilaspur offers a choice of 106 (including 70 deluxe rooms, 30 superior rooms, 2 junior suites and 4 courtyard suites) well lit spacious rooms with natural lighting and contemporary décor. All the rooms are amongst the most spacious one will find in the city and are thoroughly equipped with state-of-the-art modern amenities.

IndiGo enhances connections

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ndiGo added eight flights linking Delhi, Hyderabad, Lucknow, Srinagar, Bhubaneshwar, Guwahati and Dibrugarh from March 15, 2014. IndiGo operates new daily non-stop flights for Delhi -Dibrugarh and return via Guwahati – Kolkata & Lucknow to Srinagar via Delhi, third non-stop from Delhi to Bhubaneshwar and Guwahati, fifth non-stop Delhi-Lucknow and Srinagar.

2014 to see Germany as 'heritage' destination

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erman National Tourist Office has announced its new campaign theme for 2014 – ‘Germany - UNESCO World Heritage destination’. The destination in itself has been popular as a tourism hub in Europe with its 38 UNESCO World Heritage sites fostering Germany within top 3 UNESCO World Heritage sites in Europe.

Tourism Malaysia promotes VMY 2014 in S.Asian cities

Hilton Residences open in Bangalore

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ilton Bangalore Residences opened recently within the Embassy Golf Links Business Park. The hotel is owned by Umbel Properties Pvt. Ltd. and managed by Hilton Worldwide. The hotel has 247 studios and one and two bedroom suites that range from 495 sq ft to 1,335 sq ft, offering dedicated living, dining and work areas and a fully-equipped kitchenette. The suites additionally feature separate living rooms, washers/dryers and dishwashers.

SuperStar Virgo returns to Hong Kong after six years

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s part of the Visit Malaysia Year (VMY) 2014, Tourism Malaysia embarked on a Sales Mission to Sri Lanka and India from 10 March to 20 March. Tourism Malaysia’s Director General, Yg Bhg. Dato’ Mirza Mohammad Taiyab led the delegation to Mumbai and Delhi while Dato’ Azizan Noordin, Deputy Director General led the delegation in Colombo, Kochi and Bangalore.

While the key objective of the mission was to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India and Sri Lanka, it also look at driving support from Indian media, travel trade and airlines fraternity for Visit Malaysia Year 2014.

Voyager’s World > April 2014

tar Cruises’ Asian flagship SuperStar Virgo returned to Hong Kong for the first time in six years recently.

SuperStar Virgo is the only international cruise ship with regular destination cruises to be homeported in Hong Kong from now to 26 October.

Star Cruises deploys the newly revamped vessel to Hong Kong to capitalize on the growing demands for cruise travel in North Asia.

RezLive.com felicitates agents

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ezLive.com recently hosted its Annual Agent Appreciation Event in Haffa House Hotel, Oman, which was attended by all the leading travel agents and tour operators of Muscat.

The event was held under the theme ‘Growing Together’, specially chosen in light of the current business climate where good business relationships are vital for the continuity and success of any organization.

The Palace of the Lost City at Sun City is one of the most enticing travelers’ destination in the world, a tribute to man’s imagination and revered for its art and architecture.

The Palace of the Lost City offers far more than mere five star hospitality.

Faux elephant tusks, sculptured bronze and crystal, richly woven colors of Africa, mystery-scented air and jungle cascade fuse into an atmosphere for a king. With fresco ceilings above and ancient tiles below, you are left to stand in awe at the sheer scale of this masterpiece.

The wild elegance and savage beauty in bronze and stone, culminates in a life-size sculpture of the mighty elephant shawu, who takes pride of place in the Elephant Courtyard.

www.suninternational.com

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Cover Story

Importance of Social Networking Websites in marketing Hotels PRIYAMVADHA BALARAM

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n attempt to liaise with people the world over on sociable lines has now turned out to be an indispensable part of the global network, both social and business alike. It is now commonplace to find that people increasingly prefer social networking websites such as Facebook, Twitter, Flickr and Google Plus for the latest updates on people, events, places and organisations.

The booming hotel industry is no exception when it comes to capitalising on social media in order to engage with its clients. However, such means, aimed at a long-term relationship with its customers, require genuineness and proactive synchronism on part of the hotels.

Voyager’s World had conducted a

Voyager’s World > April 2014

small survey among leading hotels in India to determine the bearing of such sites on them.The purpose of the survey was to find out the extent to which hotels rely on social media websites to market their services, the areas in which the sites prove most useful, future trends in this segment and the most popular websites used by the hotels.

Following are the findings of the surveyThe majority of hotels employed social networking sites to showcase promotional and marketing related information to a large number of people at a time. It is used to increase visibility, build trust, take feedback, service recovery, improve community relations and facilitate online bookings and reviews. The top reason,

however, for their presence in the social network is for generating feedback from clients.

All the hotels that were surveyed agreed that the more informed the people stay, the more popular will be the hotel.

The blending of online and offline worlds is guaranteed by active engagement in the online world which translates to more informed and satisfied guests when they stay at our hotels and meet us in persons.

Marketing strategies- The key to a successful social media marketing strategy is in keeping patrons updated regularly on the hotel’s promotional activities, maintaining an online logbook where people can give

feedback and recommendations, protecting brand integrity; gauging the website’s immediate impact on business, interaction with past and future guests.

These sites prove to be most effective in terms of customer loyalty, promotions, saving time, updating news, consumer profiling and immediacy in responding to complaints. Quick Response (QR) Time by the service provider is particularly appreciated.

The Marriott Group of Hotels, for example, offers the Marriott Booking Widget which allows users to book rooms directly from Facebook. It had initiated Marriott Rewards Loyalty programme a few years back. The Marriott Rewards Facebook presence presence gives them an opportunity

11>> to both share travel conversations and deepen their engagement with all of their fans, building upon our existing relationships with Marriott Rewards members.

The hotels unanimously anticipate an upward trend in this segment; only there would be newer apps and marketing strategies used such as Smart phone apps, QR code, Youtube videos of virtual tours of the hotels and mobile friendly websites to name a few.

Cover Story age rates and travel guides. It is also imperative that the hotels regularly check what people are commenting about its services.

Travel Blogs – There are innumerable user-friendly travel blog sites.

TravelPod, for example, is one such travel blog hosting system in which one can create one’s own blogs for free, post photos, videos, read other public travel blogs and meet people.

When a person wishing to travel hits the destination’s name in the search engine, travel blog references invari-

ably form a part of the search results.

All that the traveller needs to do is to click on the blogger’s site and read his reviews, check out photos and recommendations.

Authenticity Factor- Media content posted by users on social media websites is perceived to be more genuine and reliable because it is created by neutral third parties. Therefore, apart from posting photos, videos and offering virtual tours of their hotels on their websites, featuring their presence on social media sites does have

its share of influence in the sense that the website is perceived to be authentic and reliable.

Today, strategies to build customer relationship may seem to culminate in social networking websites and smartphone apps but whether or not they would continue to rule the network or be surpassed by a new technology remains to be seen. As matters stand, customer is king, no doubt about that. However, the customer is also a friend and best friends are forever.

The Four Seasons Hotel, Mumbai, has an exclusive Four Seasons iPhone app, as well as websites that are designed to be mobile friendly.

QR codes acts as the ideal medium for ‘Scan and Win’ mCoupon to trigger the call-to-action for participants.

Interested consumers simply point their camera at the QR code and - through their mobile internet connection - retrieve a Mobile Coupon, which they can save on their phones.

Likewise, the Txt4Coupon is a 2-way SMS service that allows the hotel to share discounts, offers, or special available with the broad public by making it available through the channel of SMS.

A company is known by the company it keeps.

Time is of the essence when it comes to marketing via social networking websites. However, it is imperative that hotels exercise caution while posting any article. They must post only copyright free material and respond immediately. It is important that the hotels do not resort to tailormade and clichéd responses. They must really listen to the guests and keep the conversation going. It is better to focus on only one or two such websites rather than being there on every other site.

roomsXML is available across leading technology platforms, including:

Review of Hotels-Today, a customer does not rely on the website of a particular hotel alone while booking reservations. Everyone is a reviewer today and negative and positive reviews can be posted in real time. Hence, ratings and comments given by third party travel sites, guests who have previously used the hotel’s services, first-hand experiences by friends and colleagues play a key role in shaping one’s decision. Reviews posted on sites like Trip Advisor, Expedia, Cruise Critic and Yahoo Travel Planner are very popular in terms of credibility of information. They offer hotel deals, star ratings, travellers’ photos from all over the world, slide shows, pack-

13 058/quiksel.com

Some of the reasons due to which hotels have come to use social networking websites are-

India

United Kingdom

India

Germany

India

Romania

United Kingdom

India

Romania

India

India

Israel

Visit us at booth TT6246

Register on roomsXML.com Email: sales@roomsxml.com Phone: +91 20 6500 4942 Voyager World: W: 17 x H: 25 cm

www.voyagersworld.in

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Cover Story

Smartphone Apps for the New Age Traveller

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urning back the pages in history, one may find it amusing to read that Christopher Columbus believed he had landed in India when he had actually landed in an unknown land near the Atlantic Ocean (which was the Bahamas).

Although he had had his own doubts about the discrepancy between earlier accounts and what he actually saw, he concluded it to be India nevertheless.

And his error is only imaginable considering the fact that he didn’t have the Global Positioning System or GPS and Android apps to assist him! Today, travelling from one place to another successfully has become easy with the latest navigation devices contained in a single chip.

The desire to explore has been inherent in man from time immemorial and the means of navigation has only improved as man evolved over the centuries. History has it that the earliest vessels had to manage with tracking the movement of the sun and stars. The flipside was that the traveller had no means of ascertaining the longitude. Hence, the moment he was out of sight of land, he had no idea how far east or west he was and reckoned the distances based on the time it took to get there; he had a sandglass to measure the time. This was long before the early magnetic compass was invented.

Later, the Medieval Age and the Renais-

Voyager’s World > April 2014

sance period witnessed a series of discoveries and inventions. Expeditions accompanied by rewards and riches were a major source of motivation for the daring and adventurous, who set sail in search of new promising lands. A series of navigation tools came to be used viz the mariner’s astrolabe, backstaff, chip log and the Davis quadrant. The first practical radar system was produced in 1935, followed by the Long Range Navigation system.

In the 21st century today, navigation is steered by the GPS. On the one hand, while Facebook, Linkedin, TripAdvisor and the like may have risen to rule the roost in the hospitality sector, there has been a parallel rise in the use of mobile phone technology in social media marketing. Android and iPhone applications (apps) seem to be the latest buzzword in the industry. A single GPS chip contains a whole lot of space for travel and travel related information.

Social media applications have become a prerequisite while choosing to buy mobile phones. Let us take a look at some of the popular and in-demand apps that people prefer to use while travelling.

Waze - Waze.com, an Android app, makes it completely travel-friendly for navigating one’s way through the place we are travel.

When it comes to finding the way through a place, Waze is a useful GPS social mobile application that makes it possible for

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users to build on real time traffic updates, make sense of maps, report accidents, traffic jam, men-at-work on roads, police traps, blocked roads, and update landmarks and house numbers. This is free to download and easy to use.

Flight Tracking– It was not long before when we, in India, relied on travel agents to confirm about our ticket status. Travellers kept in touch with them to know of the PNR status, if the flight is delayed or on time. Then with the mobile phone revolution, passengers could receive SMSs on their flight status. Today, the android and iPhone make it easier for those on the move by having applications such as FlightStats, FlightBoard and Flight Tracker that enable the user to check the status and view flight information in real time. The FlightStats AirportZoom is one application that provides people flight information, maps for airport navigational assistance and tools to get the best deals in services and amenities. FlightAware .com is another such company that provides free flight tracking services for both private and commercial traffic, live information on flights, fuel prices, weather maps, navigation charts and aviation photos. It is available in its website and also on iPhone, iPad, Android, Blackberry

Cover Story

and Windows Phone 7.

Where- Where app plays the role of a mini personal travel guide for today’s traveller. It tells the traveller where he is positioned at a given time. With the help of Where, one can avail of information on hotel recommendations, weather forecasts, traffic conditions, movie timings and the like.

WeatherBug- Online users can get updated information using this application about the current local weather, forecasts and alerts on severe weather and plan their schedule accordingly.

Tripit- Tripit helps consolidate different travel details and arrangements into one big online itinerary that is complete in itself. Users can opt to receive email and SMS alerts on flight changes, keep track their frequent traveller points, stay informed about eligible flights for fare refunds, baggage claim and special privileges.

Trip Journal- An advanced and convenient means of chronicling one’s travel experiences, Tri p Journal provides for easy recording of our trip itinerary, distance, time, geography, visited destinations, photos, video, comments and blog entries. It also makes it possible to maintain multi-

ple trips and log in past trips.

Google Translate- This app proves useful when one is travelling to a place that may lack a common language of communication, especially when one needs to interpret something quickly and accurately.

Hotels Near Me- This GPS based hotel finder and booker enables the user to find hotels and good deals easily.

FXware- Converting currencies in a

new country just got easier with this app. FXware goes beyond converting currencies and provides the latest foreign exchange rates, forex news, daily rankings and an integrated tip calculator among other features.

Urbanspoon- Once you’ve arrived at your destination, it can be difficult to decide where to go eat. Urbanspoon lets you choose wisely by either adding your location, price range and cuisine requirements, or shake your phone to generate a random restaurant.

www.voyagersworld.in

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Cover Story

Near Me Now- Google’s Near Me Now app allows Android (2.0.1 and later) and iPhone users to search for results based on their GPS location.

These apps are just the tip of the iceberg. There are numerous such applications and more can be expected to hit the market in the near and distant future.

With bookings and suggestions made so easy, it may be safely said that travel agents and tour operators could not have asked for more.

Technology reduced to a chip will encourage the industry operators to increase their work volumes. The part that involves a lot of groundwork and risk factor is verifying the credibility of the hotels and restaurants. If the reviews, ratings and testimonies are proof enough of the restaurant’s standards, then, travel agents and tour operators may safely engage in their transactions over the net and smartphone apps. They can even create their own respective agency’s application and facilitate their clients when they are travelling.

Another important factor is being proactive and responding to clients in real time.

Possible opportunities for travel management companies, leisure operators, travel agents, buyers Travel agents can book tickets; apps

Voyager’s World > April 2014

help in customising packages in a more defined way, assist in saving paper work, triggers better access to local business advertisement options, and finally ensure the applications are trickled down to the end-user.

Business travel today is personal.

Travellers want the same functionality and convenience from their business travel. Contact circle expands, credibility checks are necessary. People use travel services on their applications daily and before, during and after each trip. So the corporate travel industry has to keep pace with it.

With the help of business travel apps, travel agencies will be able to deliver business specific destinations. Apps could be used to automate agency tasks; manage travel reservations; provide destination tips to travellers; or find restaurant or spa reviews.

The apps could also drive revenue opportunities for travel agents for example through restaurant reservation apps; excursion or event or trip apps. Apps could also be used to integrate with social media channels. Today the tour guide can be a GPS tour guide, and the guidebook could be an audioguide, podguide or I-Tours.

Hence, travel agents ‘app’solutely need to buck up their service delivery solutions soon.

DISTINCTIVE CHARACTER

ADAPTABLE | A STORY TO TELL W

hat most people forget about independent hotels all around the world is that they have sprouted from a single person’s dream, taking their first footsteps into the marketplace with their detailed design and build ideas. Eliminating the costs associated with established brands, these award-winning independent hotels now successfully serve both the corporate and leisure market; with competitive prices, bespoke service and detailed attention to the needs of the corporate traveller.

Global Hospitality Services (GHS) believe in the growth and success of locally-owned independent hotels and proving to the highly competitive travel market that they too, understand, incorporate and cater for the demands of both global companies and their corporate travellers.

Local Expertise Global Presence • 15 Offices Worldwide • 100+ Independent Hotels • 30+ Countries • 100+ Cities, Towns & Resorts • 15000+ Bedrooms • 2000+ Delegates • 80+ Unique Venues GHS are continuing to expand their global offerings, with more hotels than ever before seeing the advantages of joining a company which is redefining the ways hospitality services are offered to independent hotels across the globe.

HOTEL EXPOSURE | BOOKER VARIETY | CLIENT EXPERIENCE Reach beyond the promises of heavily-branded hotels and experience service from truly independent and unique hotels - the hidden gems of the world.

To find out more detail about the services GHS provides and how we can fulfil all your hospitality needs across the globe, please take a look at our website www.g-h-s.com GLOBAL HOSPITALITY SERVICES 25 Medway Street, Westminster, London, SW1P2BD Tel: +44 207 222 050 contact@g-h-s.com www.voyagersworld.in

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Incredible India

Karnataka Tourism wields focus on ‘Many Worlds’

In this interview Arvind Jadhav, Additional Chief Secretary, Tourism, Government of Karnataka, shares his views on the progress of Karnataka as a fast blooming tourism destination.

VW BUREAU

Karnataka Tourism Team First, we would like you to tell us a little bit about Karnataka. What does the State have to offer for its tourists?

Well, as you may have seen in our logo, Karnataka is a State with many worlds. And it really is. The State welcomes a great number of tourists every year from across India and around the globe to its many magical historical sites, hill stations, beach towns and a large forest tract with diverse flora and fauna. There is also a huge scope for adventure and outdoor activities as Karnataka is blessed with every kind of terrain apart from snowcapped mountains. All in all, Karnataka with its many worlds is a State for everyone!

How is the Tourism Department promoting Karnataka? What measures has it undertaken on national and international levels?

Karnataka Tourism has been quite successful in promoting the destination through a good mix of media advertising, social media activation, trade fairs and exclusive marketing meets with the trade are part of our promotional activities. Different markets are approached differently.

While in Germany and France we target the culture lover, in UK we aim at reaching out to the history lover and wildlife enthusiast. We try to provide exciting stories for the media to write about and as a result, we have generated nearly 200 pages of international PR in some of the best titles in the world. You wouldn’t find a national

Voyager’s World > April 2014

level media publication that has not carried a firm recommendation of Karnataka to travellers.

Speaking of Germany, understandably Karnataka Tourism is trying to project a rather unknown destination at ITB Berlin?

Yes, absolutely! At ITB, the world’s leading travel trade show, we get an excellent opportunity to present new destinations and experiences. We have been part of ITB for the past 13 years, and each year we have tried to portray something different.

Last year, we presented Karnataka s exquisite handicrafts in our pavilion. This year, we will showcase the Historic City of Bidar, which has very recently entered the Watch List of the World Monuments Fund. Now that is quite an important indication of the potential of the area. It is the capital of the famed Bahamani dynasty.

Located almost at the centre of the Deccan, it’s one of those unexpected places to find in India, especially in the South.

Why have you chosen Bidar this year?

Well, Bidar is a relatively unexplored city compared to the neighbouring heritage sites like Hampi, Pattadakal and Mysore which have been celebrated worldwide. Bidar was ruled by many dynasties since the 10th century, which has resulted in an abundance of magnificent monuments for visitors to see.

What Bidar does is, with its proximity to Hyderabad, it also opens a perfect doorway for us to promote the entire North Karnataka circuit in a way that hasn’t been done before. Up till now, we have been promoting this region where we advise people to travel from Bangalore and reach Bidar via Hampi and Pattadkal. But now, we are offering an entire circuit that crosses the Deccan all the way to Goa (after touching Gulbarga, Bijapur, Hampi and the like) as an exit point. Both Hyderabad and Goa have international airports, and quick connections via some of the Middle East airports could possibly attract travellers. Well, the more places we have to showcase, the closer we are to our slogan of ‘One State. Many Worlds.’ We are trying to live up to that line and ensure that we have enough for anyone who wants to have an interesting tryst with nature, heritage and culture.

This means there is the opportunity to attract more people than we currently do. It also means there are more challenges to surmount, like quality of accommodation and other facilities. But we are getting there.

What is the highlight of Bidar?

I think it’s the sheer scale and size of the monuments. Some are in ruins, but they add to the splendour and mystique of the architecture, designs and colour. They are larger than life and give a glimpse into the styles of artistry of that era. There are plenty of places to visit. History lovers will

be in for a real treat. The Bidar Fort, Takhat Mahal, Rangeen Mahal, the Bahamani Tombs, Chaubara and the Papanaash Temple are among the important monuments. Since Bidar was under many kingdoms at different times, you will find a very interesting blend of the Hindu, Turkish and Persian styles of architecture. A true ‘Historic City’.

So, is Bidar exclusively a heritage destination?

No, definitely not. Bidar also has a forest area of over 40,000 hectares, which protects the endangered Blackbuck. There is a property called The Blackbuck Resort in the Honnikeri Reserve Forest, which is managed by one of India’s largest resort chains promoting wildlife and ecotourism, the Jungle Lodges and Resorts. So there’s something for those who seek adventure as well.

What does all this mean for Karnataka Tourism?

Well, the more places we have to showcase, the closer we are to our slogan of ‘One State. Many Worlds.’

We are trying to live up to that line and ensure that we have enough for anyone who wants to have an interesting tryst with nature, heritage and culture. This means there is the opportunity to attract more people than we currently do. It also means there are more challenges to surmount, like quality of accommodation and other facilities. But we are getting there.

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Incredible India

Fostering new plans, new markets Madhya Pradesh Tourism is taking steady steps to appeal to potential markets in the country, particularly the south.

PRIYAMVADHA BALARAM

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adhya Pradesh Tourism organized a brief presentation for the travel trade and the media in Bangalore recently.

The delegation comprised Raghwendra Kumar Singh, IAS, Managing Director, Madhya Pradesh Tourism and Om Vijay Choudhary, Chief General Manager (Operations & Marketing) from MP Tourism. H.T. Ratnakar, Project Director, Karnataka Tourism, was also present at the event.

The presentation highlighted on the new advertising campaign unveiled by the state while mentioning that the Madhya Pradesh Tourism advertisement on YouTube had recorded over 500000 hits. Besides, Raghwendra Kumar spoke about the five salient aspects to the tourism attractions in the state; namely, World Heritage Sites; Wildlife; Worship; Water and Wonders of Nature.

On the state’s plans to tap the South Indian market and promotional plans to increase the southern traffic upwards, he said that connectivity to the state had to be improved. While the state has international airports in Bhopal and Indore, we are contemplating building airports in other cities also like Jabalpur. We have to slowly build vernacular promotions so as to ensure our campaigns reach the masses in a medium that is closest to their command. We are also planning to open five new regional offices throughout the country to cater to the growing demand for travel.”

Some of the destinations that were drawn attention to during the presentation included Sanchi, Bhopal and Pachmarhi. Bhopal was touted as a destination by itself, its glory yet to be fully capitalized on. Raghwendra said that for those who love music or literature, Pachmarhi it is; a place to simply sit back and relax.

Foreign Tourist Arrivals up by 4.5% in March 2014 VW BUREAU

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oreign Tourist Arrivals (FTAs) in March, 2014 was 6.69 lakh which was 6.40 lakh in March, 2013 with a growth of 4.5%. Foreign Exchange Earnings (FEEs) from tourism in Rupees terms in March, 2014 were Rs.10,257crore in comparison to Rs.9,553 crore in March, 2013.

The following are some important highlights regarding FTAs and FEEs from tourism during the month of February, 2014: Foreign Tourist Arrivals (FTAs): • FTAs during the Month of March 2014 was 6.69 lakh as compared to FTAs of 6.40 lakh during the month of March 2013 and 6.06 lakh in March 2012.

• There has been a growth of 4.5% in March 2014 over March 2013 as compared to a growth of 5.5% registered in March 2013 over March 2012.

• FTAs during the period January-

Voyager’s World > April 2014

March 2014 were 21.27 lakh with a growth of 4.9%, as compared to the FTAs of 20.27 lakh with a growth of 3.0% during January-March 2013 over the corresponding period of 2012.

Foreign Exchange Earnings (FEEs) from Tourism in rupee terms and US$ terms • FEEs during the month of March 2014 were Rs.10,257 crore as compared to Rs.9,553 crore in March 2013 and Rs.7,843crore in March 2012.

• The growth rate in FEEs in rupee terms in March 2014 over March 2013 was 7.4% as compared to 21.8% in March 2013 over March 2012.

• FEE from tourism in rupee terms during January-March 2014 were Rs.32,809 crore with a growth of 8.4%, as compared to the FEE of Rs.30,270 crore with a growth of 21.2% during January-March 2013 over the corresponding period of 2012.

• FEEs in US$ terms during the month of March 2014 were US$ 1.679 billion as compared to FEEs of US$ 1.757 billion during the month of March 2013 and US$ 1.559 billion in March 2012.

• The growth rate in FEEs in US$ terms in March 2014 over March 2013 was negative growth of 4.4% as compared to the growth of 12.7% in March 2013 over March 2012.

• FEE from tourism in terms of US$ during January-March 2014 were

US$ 5.308 billion with a negative growth of 5.0%, as compared to US$ 5.587 billion with a growth of 12.4% during January-March 2013 over the corresponding period of 2012.

Ministry of Tourism compiles monthly estimates of Foreign Tourist Arrivals (FTAs) on the basis of the FTAs data at major ports and Foreign Exchange Earnings (FEEs) from tourism on the basis of data available from Reserve Bank of India.

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Incredible India

GHE BETS BIG ON ELECTRIC VEHICLES

The 2nd Edition of the Global Himalayan Expedition has been announced. August 10th till 21st August 2014, packed with all kinds of action in some of the most picturesque locations in the world VW BUREAU

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lobal Himalayan Expedition (GHE), the most successful efforts in India in the field of sustainable tourism has announced the second edition of the journey and the launch of the expedition website www.ghe.co.in . What makes this year’s Expedition special is the inaugural Clean Himalayan Journey from Delhi to Leh. To be covered entirely on an Electric Powered Vehicle (EV), the journey will be led by none other than Robert Swan, OBE. Robert is a UN Goodwill Ambassador and the first man to have walked to both the poles on Earth. This will be Robert’s second clean journey after his voyage for cleaner energyto Antarctica.

The electric vehicle will cover about 1300 kilometers between Delhi and Ladakh passing through Punjab, Himachal Pradesh and J&K. Throughout the journey, the Expedition team members, will reach out to people and raise awareness aboutclean energy, electric vehicle and its benefits.

The journey will be a precursor to the 2nd edition of the Global Himalayan Expedition, which would kick-off on

the day when the Electric vehicle reaches Leh. Robert said: “This year the team wishes to further promote the idea of use of clean energy. We decided to undertake this journey as a display of how clean energy is an effective alternative to traditional fossil fuel based transportation systems. Going through some of the toughest terrains, on one of the highest stretches of roadways in the world, the team wants to show that if an Electric Vehicle can take on this challenge, then it can very well work anywhere. Once in Leh, the Electric Vehicle will be used to transport to help in the transportation students and people from the other parts of the city to reach the E-Base, built by the team during last year’s Expedition, and work at the facility.”

The GHE team wants this to be the first step to launch more EVs in Ladakh to reduce pollution levels in the city, and decrease the burden of hauling fossil fuels up the mountains.

Railways launches Windows 8 App PIB

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new mobile app and desktop app on Windows 8 platform for train enquiry as an enhancement to National Train Enquiry System (NTES) has been developed by Centre for Railway Information Systems (CRIS), the IT wing of Indian Railways in consultation with and support from Microsoft. NTES is the backend system which provides information to the public about train running on near real time basis through various interfaces like nationwide unique rail enquiry number 139, website (www. trainenquiry.com), mobile interfaces, Touch Screens, face to face enquiry and Display Boards at stations. The NTES app is now available for download and public use from today onwards i.e. 23rd April 2014. As the first step the App has been started for Windows 8.0 and subsequently the app will be developed for other mobile platforms.

A new interface of NTES website

along with Mobile version was launched in September 2013 earlier which received wide appreciation by the travelling public and has been quite useful in meeting the requirements of passengers.

A strong need was felt for launching the mobile app with richer user interface keeping in view the current technology trends and which can be downloaded on the device and comfortably made use for train running related enquiries.

• To download the app, go to windows store and search for NTES app.

App will be listed. Select NTES app and click to install.

• Link also has been provided on NTES website (www.trainenquiry.com andenquiry.indianrail.gov.in) to download the app.

The current Mobile application has the following main features:-

“Spot your train” - This query offers information about a train. Current running status, expected time of arrival/expected time of departure (ETA/ETD) at the queried station can be easily known through this query.

“Live Station” - This query has been given to replicate the display boards at station. One can see the trains expected to arrive/depart at any station in next 2 or 4 hours.

“Train Schedule”-This provides complete schedule of a train with all public stoppages enroute and schedule arrival/departure at the station, distance and day count.

“Trains between Stations” - One can find out the list of all types of trains available between any two stations over Indian Railways.

“Cancelled Trains” - This query displays all trains marked as cancelled on Indian Railways. The option dis-

plays trains which are cancelled through entire route as well as trains which are cancelled on partial route.

“Rescheduled Trains” -This query displays all trains marked as rescheduled on Indian Railways. The option displays trains’ rescheduled timings.

“Diverted Trains” – This query displays all trains marked as diverted on Indian Railways.

CRIS, has constantly been involved in taking new initiatives and developing various applications for Railway users and interfaces for general public to provide quality information about train running and other services with enhanced user experiences. Member Traffic, Railway Board, D.P.Pandey while reviewing the IT projects with MD/CRIS and other officers of Railway Board and CRIS appreciated the app developed by CRIS and expressed hope that the app will be well received by mobile users and will certainly add great value to the services.

www.voyagersworld.in

GITM

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Goa International Travel Mart (GITM

The third edition of Goa International Travel Mart (GITM) was held from 02-04 April, 2014 at Dr. Shyam Prasad Mukherjee Stadium at Taleigaon.

ROHIT HANGAL

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he event was inaugurated by His Excellency, Governorof Goa, Shri.

Bharat Vir Wanchoo in presence of Shri RK Srivastava IAS, Principal Secretary (Tourism).

The prestigious B2B event brought together travel companies, hoteliers, State Tourism Boards and other leisure enterprises under one roof to showcase the tourism investment potential in the state. There was also a knowledge session held on 5 April, 2014 at the Marriott Hotel in Goa with speakers from the industry discussing on various topics.

The first panel discussion during the

Voyager’s World > April 2014

knowledge session was on ‘‘Reinventing Goa as a premier investment and tourist destination in an ecologically aware world’ and was moderated by Ajay Prakash, Immediate Past President Tafi & Chief Executive, Nomad Travels. The speakers were Nikhil Desai, Managing Director, Goa Tourism Development Corporation & Director Tourism, Government of Goa; Nandini Sahai, Director, The International Centre, Goa; Kurapati D Row, Past President, Travel and Tourism Association of Goa and Ralph De Souza, Chairman, The De Souza Group.

The second session was on ‘Image building through out-of-the-box mar-

keting concepts for private & Government sector’. The speakers Sachin Nene, Area Manager- India, Air Arabia; Kiran Yadav, Chairman & Managing Director; Success Try Angles; Prof. Kapil Kumar, Director, School of Tourism and Hospitality Services Management, Indira Gandhi National Open University, New Delhi and the discussion was moderated by Carl Vaz, Chairman & CEO, Charson Advisory Services Pvt. Ltd. Some of the highlights of GITM 2014 are as follows: • 3rd and Biggest ever edition of ‘Goa International Travel Mart’: Most important congregation of the Travel

Trade in the region.

• Supported by all major Tour Operator Association such as IATO - ‘Indian Association of Tour Operators’, ADTOI - Assc. of Domestic Tour Operators Association of India, ATOAI - Adventure Tour Operators Association of India, Travel & Tourism Association of Goa (TTAG) etc.

• Over 275 Hosted Buyers and media from over 30 countries. Biggest ever Inbound Travel Event in the country.

More than 5800 schedule B2B appointments.

• 100 Exhibitors from India from over 15 diverse tourism segments.

Biggest congregation of Hotels & Resorts from Goa

GITM

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2014) records a stupendous success!

Key Partners: • Supported by India Tourism • Hospitality partners include: Casino Pride, Pride - Sun Village, LPK water front (India’s first super club), Novotel Resorts, Azzure by spree hotels, Varando do Mar • Associate Hotel Partner - Orritel Hotel • Other prominent participants include Grand Hyatt, Alcon Victor Group (Dona Silvia, Radisson blue), Ramada Caravela Beach resort, Fortune Select, Country inn & suites, Marina Daurado, Bogmallo Beach Resort, Double Tree By Hilton, Neelam the Grand, Starwood Hotels • Leading Tour operators include

Thomas cook, LPTI, Global Nomads (Mice), Caper travels, Minar group • Medical Tourism - Manipal Hospital, Alcon (Apollo) Victor group • Knowledge Partner: Charson Advisory Services Pvt. Ltd., HOSTED BUYERS: The event shall host various source countries such as Netherlands, Kingdom of Bahrain, Australia, Canada, Czech Republic, France, German, Russia, Greece, Israel, Japan, South Africa, Russia, Singapore, Sri Lanka, UAE, UK, USA, South Africa, etc Also participating in the event will be 25 International travel trade me-

dia from over 20 countries, and 35 domestic travel trade media from all over India. This spectacular traveltrade business platform will be hosting 275 Buyers from all over India with, with more than 2500 trade buyers expected. The fact that 5800 appointments have been scheduled in over 2 days proves the fact that the Goa International Travel Mart is this year’s most awaited event.

The event has value additions for international buyers like FAM Trips that have been arranged to give them a glimpse of the breathtakingly beautiful landscape of Goa and the potential it holds. Add to the mix,

prestigious networking dinners at top venues to encourage rewarding interactions and the experience becomes truly unforgettable!

EVENT PROFILE: The main aim behind GITM 2014 is to serve as a platform for face-to-face networking among travel-trade, hoteliers and other stakeholders from Goa with leading travel agents from India and abroad. GITM will also reach out to State Tourism Board, District Tourism Centres, Trade Associations/ National Travel Organizations, Airlines, Travel Agents & Tour Operators, Hotels & Resorts, Adventure Tour Operators, Spice Plantations, Casinos etc.

www.voyagersworld.in

GITM

What makes the event different from the others of its kind, are the valuable knowledge sessions with eminent speakers from the airline & hospitality industry. Aimed at achieving the vision of ‘Positioning Goa as India’s premier leisure destination towards 2020’ these one-day, interactive conclaves will have the best speakers endowing the audience with their experience and knowledge.

Panel discussions on ‘Reinventing Goa as a premier investment and tourist destination in an ecologically

Voyager’s World > April 2014

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aware world’ will follow and breathe new energy into the event. Another panel discussion on “Image building through out-of-the-box marketing concepts for private & Government sector” will provide a new insight into the field of travel-trade.

Apart from showcasing the tourism investment opportunities and potential in Goa, this event will also serve as a platform to promote various facets of Goa that reflect the multi-dimensional facets of the state. A special Goa

Pavilion will be created to showcase festivals and nightlife, beaches, heritage trails, UNESCO Heritage sites, Wild life, Medical tourism, Monsoon tourism, MICE, Wedding Destination, Spice Farms and Adventure. Elements like promotion and conservation of heritage, arts, crafts, endorsement of hinterland tourism, exhibiting the state’s rich culture and heritage will also be incorporated.

EXHIBITOR PROFILE: • National Tourist Organizations,

State Tourism Boards & Trade Associations • Transportation: Airlines, Charters, Railways, Ground Transporters, Car Rentals, Shipping, Cruise liners, etc • Travel Agents & Tour Operators: Travel Agents and Tour Operators, Destination Management Companies, Online Travel Agents, Inbound Tour Operators • MICE Operators (Meetings, Incentives, Conference& Exhibition Organizers), Convention and Exhibition Centres

GITM

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• Technology Providers: Online Travel Portals, Hotel Reservation Networks, Property Management Systems, etc, • Hotels & Resorts • Health Tourism: Ayurveda and Holistic Medicine Centres, Health Spas • Adventure & Eco - Tourism: Adventure and Sports: Aero – Sports, Aqua – Sports, Terrestrial Adventure operators (trekking, mountaineering, jungle – camping, adventure gears, wild life and eco – tourism resorts, Golf Resorts, etc.

• Specialty niche Products such as

Luxury Trains, Cruises, etc MANAGEMENT: About Alica Purple: Event Organizers Alica Purple Events & Activations – A division of Alica Purple Advertising Pvt Ltd is a 12 year old professionally managed company in Integrated Communications, Events & Activations. Having 7 years of experience in the tourism sector and catering to all round communications like exhibitions, events, roadshows and travel marts.

In addition to Goa Tourism and GTDC, Alica Purple is also currently working with several tourism boards like Chhattisgarh Tourism, RTDC, BSTDC, Bihar Tourism etc.

About: Sphere Travelmedia & Exhibitions Pvt. Ltd: Strategic Partner Sphere Travelmedia & Exhibitions Pvt. Ltd.,’ is India’s leading Travel event Company having conceptualized and established brands for the Indian travel and tourism industry such as ‘India International Travel

Mart’ – India’s premier Travel and Tourism Exhibition and ‘Outbound Travel Roadshow’ – India’s only Multi – Destination Buyer – Seller Meet & ‘Business Travel & Meetings Expo’ – The Corporate Travel, Incentive and Conference Exhibition’. Sphere Travelmedia also has been managing the ‘Gujarat Travel Mart’ for the Govt. of Gujarat since 2010.

For further information: please contact E: info@voyagersworld.in Ph: 91-80-40834108

www.voyagersworld.in

Travel Events

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Arabian Travel Market launch luxury theme to 2014 line-up VW BUREAU

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remium travel and hospitality will be the focus of a new theme at Arabian Travel Market (ATM) 2014 with the launch of ‘Spotlight on Luxury’. The up-scale focus will bring together luxury brand exhibitors, targeted luxury buyers and visitors along with a number of special seminar sessions exploring the high value market segment for both inbound and outbound travelers.

Research released by the Boston Consulting Group (BCG) put luxury goods and services spending by the world’s super rich at US$1.8 trillion in 2013, with US$1 trillion spent on services and US$460 billion allocated to one-of-a-kind travel adventures. Senior partner Antonella Mei-Pochtler noted a shift in consumer trends for luxury, from ‘owning’ (a luxury product) more towards ‘experiencing’ (a luxury product).

The region’s penchant for a luxury lifestyle is well documented, and supported by some of the highest per capita wealth in the world. According to a 2012 Credit Suisse report, the number of millionaires in the UAE is set to grow by 12% by 2017, reaching 48,000 individuals. GCC nationals also spend 260% more on airfares

Voyager’s World > April 2014

against other nationalities, with between 40-60% booking business class travel, and also spending 430% more on accommodation and 558% more on dining.

“If you look at the region there can be few places on earth that have such a concentration of luxury five-star hotels complemented by a lifestyle to match, from super yachts and multimillion-dollar homes to dining opportunities courtesy of some of the world’s best chefs and private jet travel. The luxury theme clearly resonates with ATM participants and so we have a dedicated platform for discussion and brand showcasing this year,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions, organiser of ATM. Luxury tourism, both inbound and outbound, is also heavily allied with high-end retail and a UK tourism report published by transaction company Global Blue noted that Middle East travellers made up 26% of the total spend by international visitors between January and July 2013, with a focus on luxury goods.

Luxury retail in the UAE is valued at around US$6 billion per annum, ac-

cording to a Q4 2013 report from upscale regional retailer The Chalhoub Group. 82% of the world’s leading luxury brands, have a presence in Dubai, the city also has an enviable position as the top global destination targeted by retailers in 2011, ahead of London, Paris and New York.

The Oberoi, Dubai, is the official luxury hotel for luxury buyers at ATM 2014, the focus being on luxury this year. Karim Bizid, General Manager of The Oberoi, Dubai said “We are looking forward to participating in the show with Oberoi Hotels & Resorts, we are recognised as one of the world’s leading luxury hotel brands, to welcoming luxury buyers and valued business partners to the hotel.

Hosted buyers representing the luxury segment will be present at this year’s event, which takes place at the Dubai International Convention & Exhibition Centre from 5-8 May 2014; along with a collection of renowned luxury hospitality brands including, Amenyara and Zaya Retreats, Anantara Resorts & Spas, Mandarin Oriental, Kerzner International, Fairmont Hotel & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts, Taj Hotels Resorts & Palaces,

Oberoi Resorts & Resorts, Bulgari Hotels & Resorts and The Ritz Carlton Hotel Company. Also destinations including Monaco, Mauritius, Maldives, the Seychelles.

“We will also be holding several luxury-themed seminars, which will examine key opportunities in the global luxury travel arena and what this means for tourism in the Gulf. These are must-attend events for anyone looking to specifically target this sector of the market ,” said Walsh.

A session entitled Luxury on Trends will be held on 6 May featuring a panel of luxury experts including Simon Lynch, Director of Business Development, Abercrombie & Kent; Travel Attaché CEO, Liam Wholey and The Travel Collection owner & MD, Jacqueline Campbell.

A 2014 trends report released by 250-year-old luxury travel company Cox & Kings, said that luxury travel this year will see a rise in culinary adventures/gastronomic pilgrimages, the adding-on of destinations to extend layovers as HNWI globetrotters increasingly break up long haul flights, and exotic excursions as part of an adventure bucket list.

Hospitality

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Hotels see lead time between booking and check-in

Prakash Bang, Managing Director, roomsXML, says that moving forward, there will be a shift from desk-tops and lap-tops to smart phones for making hotel bookings.

PRIYAMVADHA BALARAM popular, but I would like to believe that the FIT segment is growing much faster. I have had the opportunity to be on many FAM trips in USA, Australia and Europe. They do such a good job to market themselves. Sadly, despite having much more to offer to tourists, India lacks in marketing itself. I guess, it should start with having a dependable infrastructure in place.

Evaluate the Indian travel and tourism industry Our experience in the Indian markets is relatively new. We entered India about 18 months ago. The acceptance of our product has been excellent. We have had a double digit growth month on month. Looking at the bookings it appears that many travellers are preferring to go FIT. Of course, group travel in India is very

What are the evolving hotel booking trends in India and globally?

I think travel agents are increasingly shifting towards the net rate model.

Earlier they were much dependent on the GDS suppliers and the commissions they offered. By buying hotel rooms at net rates, the travel agents have the liberty to price the offering in view of prevailing market dynamics. What we have also noticed that the lead time between booking and actual check-in is increasing. This is helping the actual traveller to get better rates and wider availability.

How do you compete in a market filled with emerging hotel distribution channels, social media and other apps for bookings?

We are a 100% B2B Company. We offer our services only to the travel trade, namely travel agents and OTAs. Probably, for our kind of services and target market, the media and apps suggested by you do not make much of a difference. Moving forward, there will be a shift from desk-tops and lap-tops to smart phones for making hotel bookings. We will certainly address the growing needs of the marketplace.

Proportion of corporate and leisure business volumes and top feeder clients.

As mentioned earlier, we deal only with the travel trade. Whilst making a booking, we only ask for the travellers name and nationality. Since we do not capture any other demographics we cannot differentiate between corporate and leisure travellers. To

us, it doesn’t really matter. But the anonymity does matter to the travel agents who are assured that their customers’ details remain only with them!

Share of business claimed by serviced apartments, star hotels and budget hotels.

We specialise only in 3-star plus properties. We have noticed that travellers trust booking high end properties and long itineraries with travel agents. As we strongly support the travel agent community, we believe in focusing and delivering solutions which suit them best and help them to sell more profitably. In destinations like Dubai, Gold Coast, Orlando, etc. where apartment stays are popular, we see on average 22% bookings being made for apartments. roomsXML is the only system which gives separate hotel and apartment listing in single search, making it easier for travel agents to pick and market apartments.

Mid-market hotels in India lag behind in driving bookings VW BUREAU

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ezNext conducted a study on direct bookings received by hotels in India through their website. Results reveal that the website as a distribution channel is yet to be tapped fully for its potential.

While hoteliers in India are focused on driving room bookings through online distribution channels, they have lost focus on their own brand. com, which if properly managed can convert into the most profitable channel driving direct bookings for the hotel. In the study undertaken

by RezNext across 23 cities in India covering 3, 4 and 5 star properties during March 2014, only 2.17% of bookings were driven through the hotel’s website in a period of 30

days. In a surprising trend the 3 star category drove the highest booking through the website at 2.53% where 4 star properties drove 1.93% and 5 star properties saw 1.50% of bookings through the website. While the growing adoption of online distribution among 3 star properties is clearly evident, the number of bookings across all categories through the website is still very low.

In developed countries, room bookings through the website is at 28% as per a report published online. Hoteliers in emerging markets like India need to look at powering their website with hotel booking technology and ramp-up digital marketing efforts for their website. In a recent panel

discussion organized by RezNext that had participation from hospitality industry leaders, the panelists were of the view that the hotel’s website could be developed into a potential hotel booking channel and it merited the focus from a time and marketing spend perspective. They opined that since there are no commissions involved in direct bookings, it would lead to an increase in the revenues for the hotel.

“The RezNext study indicates the need for hoteliers in India especially in the mid-market segment to focus their efforts as much on their website as with online travel agents. A web booking engine will convert the website into a room booking chan-

nel and allow guests to make direct bookings on the hotel website. Combine this with real-time distribution model where guest have access to real-time inventory, rates and packages on the hotel’s website; It’s truly a game changer then since guests will have a great choice of packages, rates and an overall amazing booking experience while hotels are able to automate their bookings, cross sell & up sell and drive additional revenue, opinions Mike Kistner Chief Executive Officer, RezNext Global Solutions Pvt Ltd. “Hoteliers also need to commit themselves to making their website the core focus of their digital marketing plan and adopt measure to constantly keep driving guests to their website.”

www.voyagersworld.in

Hospitality

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IHG aims to create sustainable living Kaval Verma, Director, Human Resources, South West Asia, IHG shares her views on the latest training initiatives undertaken by the brand.

PRIYAMVADHA BALARAM the age group of 18-28, so that they become employable. This initiative also supports our business need of creating a talent requirement for our growing pipeline.

Correlate IHG’s initiatives with the Hunar se Rozgaar plan.

This initiative is a part of IHG’s corporate responsibility ambition which is to transform hospitality for more sustainable communities and better lives. To achieve this ambition, our strategy is to provide skills training to

Which are the geographical and demographic segments that you are targeting for the training in India?

There is no restriction on geographical segment. We are also targeting the candidates from remote areas in the age group between 18 – 28 to develop their skills, so that they become job ready and can take up employment opportunities in the hospitality Industry. The candidates should have successfully completed his/her 10th grade.

What are the roles for which the training will be imparted?

• Food & Beverage Service • Housekeeping

• Front Office • Food & Beverage Production What are the criteria for the enrolment? What is the placement guarantee given for the candidates?

IL&FS is supporting IHG in sourcing the candidates and the criteria for enrolment for the program is as follows: • Age- 18-28 • Educational qualification – 10th standard.

• Candidates interested in building their career within the hospitality industry After successful completion of 45 days of classroom training by IL&FS, followed by 45 days of on the Job training at an IHG hotel, a final assessment is completed. On the basis of this assessment, the candidates will get placed at any of the IHG hotels in India.

How competent will the students be as compared to those graduating from a standard four-year hospitality management course?

In the 4 year degree program, the students undergo classroom training on all areas of hospitality. Our program with IL&FS targets on providing indepth vocational training to the candidates on the specific function and skills required for it. In this way, the candidate becomes well versed with the function and becomes employable in 3 months.

What is the demand-supply gap situation for manpower?

There is already a huge gap between the current demand and supply of skilled manpower. There is a shortage of almost 6.35 lakh candidates (source study survey done by Ministry of Tourism, Department of Tourism, Government of India).

3 monkeys: an uptown pub to unwind PRIYAMVADHA BALARAM

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ith micro-breweries quietly becoming a hangout trend across the country, the newly opened 3 Monkeys brewpub made an fine splash into the Bangalore micro-brewery scene; with a difference though. This new brewpub in town seeks to raise the bar of pub culture to a new height with its Island Bar concept and the longest bar counter in the country. Serving freshly crafted beers to beer aficionados, 3 Monkeys provides a complete 360o process of brewing in the middle of a huge hall. The 140 feet long bar counter consisting of the microbrewery not only allows guests to see the beer manufacturing process but also allows for a lively interaction with Martin, the Canadian Brew Master on the fine touches associated with beer. Another feature of the brewpub is that it is spread over 13,500 sq ft at a single level with well-appointed corners that make for private dinners, corporate get-togethers, parties and formal/informal briefing sessions, etc.

3 Monkeys brews that are sure to slake the thirst of Bangaloreans will include Weisen Beer from the US, Mexican Pale Lager, Irish Ale, Australian Pale

Voyager’s World > April 2014

Ale and many more popular and innovative seasonal beers. Further, signature beers that are exclusive and a rarity here are also going to be a regular feature. The inaugural signature beer that was launched is a secret recipe and a rare brew of the Brew Master.

Besides beer, 3 Monkeys offers fine dining experience with food from across the world; Continental, Mexican, Mediterranean, Chinese, Thai to exotic Indian cuisine. The dining area is exclusive within the pub on the same floor. A sumptuous lunch / buffet are offered during weekdays for the corporate crowd.

According to Phani Rama Krishna Reddy Kothwali, Director, 3 Monkeys, “We believe in giving the finest craft brew experience with beer made with the best ingredients sourced from across the globe. We are also keen to update the beer offerings periodically and introduce newly-discovered brew flavours from across the globe.”

nature and seasonal beers round the year. While 3 Monkeys is fully geared to brew most exotic flavours, we still prefer to map taste buds of beer enthusiasts and innovate from there.”

Martin, the Canadian Brew Master at 3 Monkeys said, “In-addition to popular brews we will offer innovative, sig-

The first impression that one gathers with the beers, both upon sight and taste, is that the drink is transparent

and thin. The makers are clear on what they wish to serve their guests; refined and transparent beer that leaves a feeling of lightness in its aftertaste. Situated in Gopalan Mall on Old Madras Road, 3 Monkeys comes across as the new hangout place for weekends as much as an ideal lunch/dinner venue for small team outings and meetings.

Hospitality

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Starwood India Expo 2014 VW BUREAU

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he Starwood Hotels & Resorts recently organized the 8th Starwood India Expo 2014 from 21st to 26th April across Delhi, Chennai, Bangalore, Mumbai and Kolkata, an annual sales mission for connecting with Starwood associates across all market segments to update one on the company’s developments worldwide.

“Every year we look forward to this annual event, as a platform to explore opportunities with our customers and provides us a stage to update our customers on the growth of our footprint and brand innovations, not only in our region but globally,” says Dilip Puri, Managing Director India and Regional Vice President South Asia, Starwood Hotels and Resorts India Dhananjay Saliankar, Regional Director, Starwood Sales Organisation, South Asia at Starwood Hotels & Resorts Worldwide added , “Starwood sells the way our customers want to buy. Our goal is to be the easiest hotel company to do business . Our relentless focus is on our customers and the experience of our teams around the world, to deliver solutions for all types of business.”

Sheraton Macao Hotel, Cotai Central to be a business destination!

Ruth Boston, GM, Marketing and Sales, Sheraton Macao Hotel, Cotai Central says year on year the numbers have doubled from the Indian Market and can be on the top 6 feeder markets.

IRENE SUSAN EAPEN India has the potential to be in our top 6 markets in the future. We have observed the Indians travellers are more knowledgable in terms of travel and they are more decisive of what they are looking for. Macao is also a successful leisure destination for individuals and families now it is being known as a MICE and a business destination.

Indian Market We have witnessed huge business in the MICE segment with a lot of MICE groups coming over. The Indian market is currently within our top 10 feeder markets, year on year the numbers have doubled. We believe

Segments The main segments we are focusing on for Sheraton Macao Hotel, Cotai Central are the corporate and association meetings, incentives, the FIT’s and the leisure group business.

MICE is a very important segment as we have a grand ballroom of 5000 capacity. People love dinning on local and international cuisine, shopping and live entertainment and touring Macau’s unique UNESCO

world heritage listed sites Marketing We do a lot of cooperative marketing with travel partners from India. The DreamWorks experience and Cotai Strip Resorts is our key promotion for the FIT market that will go on till the end of June 2014. The MEET 24 is another promotional plan for MICE business that offers one the flexibil-

ity for check-in and check-out option.

This promotional plan allows the customers to maximize their time for meetings, this plan is on till the end of the year. The Indian personalized traveller programme launched by Starwood Hotels & Resorts last year is an ongoing programme recognizing the needs of individual travellers available at Sheraton Macao Hotel, Cotai Central.

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Travel Visa

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Schengen hope for the elderly lot!

Dev Karwat, MD of TrawellTag Cover-More, talks about new policy changes introduced to benefit travellers aged more than 70 years.

PRIYAMVADHA BALARAM due to non-acceptance of insurance policies for people falling under this age bracket, this new service offered

by TrawellTag Cover seeks to provide a cover that will help those under the age of bracket of 71-80 years to apply for visas. There is no insurance company in India that could comply with embassy requirements.

The other benefit is that it is easy for medical service providers to accept insurance. The VFR segment and the short holiday segment travellers will be able to avail of this cover.

Schengen Plan TrawellTag Cover recently introduced exclusive services to travellers who visit Schengen countries up to the age group of 80 years. While a huge lot of Schengen travel visa applications were getting rejected previously

What about the premium?

India is a very price-sensitive country. Hence, our services are reasonably priced. Assuming a plan from a Schengen country, this is 40-50% cheaper in India. The premiums were in the range of a minimum of 30,000

to 60,000 Euros earlier without a specific tax figure. Today we have slabs of 30,000 Euros, 60,000 Euros and even 200,000 Euros.

cluded this in policy for water sports, paragliding, scuba diving, parasailing, bungee jumping, etc.

How will it affect the visa processing time?

Earlier it was difficult to buy a policy from India. It was done by travel agents and the process was not easy as senior citizens had to act on online applications and credit card systems.

This was the scene until the last couple of months. Now it has been resolved as our offices and partners do it easily in the online system and have made it more accessible.

Growth expectation We are planning to educate travel agents with the help of the training programmes that we have imported from other countries we operate out of.

We also plan to bring in new methods and new products in the near future.

For instance, we have recently included renting a car abroad in our policies.

We have tied up with Cover-More Travel Insurance, Australia, the largest standalone travel insurance provider in the world.

Adventure Insurance Normally insurance policies do not provide a cover for basic adventures.

We did a survey last year and found a need for the same. Now we have in-

2014 is anticipated to be a year of game-changers. The top Schengen countries that are witnessing high demand from Indian seniors are Switzerland, France, Italy and Germany.

MICE Point

Niagara Falls Tourism Visitor & Convention Bureau to be a MICE destination Anastasia Belashov, Manager International Tour & Travel Trade (Asian-Pacific), Niagara Falls Tourism Visitor & Convention Bureau says the Niagara Falls is a perfect destination for bigger MICE groups.

IRENE SUSAN EAPEN or conventions in Niagara, but we do receive high volume of pre/post overnight trips and day trips to Niagara Falls from Toronto. Our ultimate goal as Niagara Falls Tourism Visitor and Convention Bureau is to promote Niagara as a destination for conferences and conventions.

Indian Market The Niagara Falls Tourism Visitor & Convention Bureau is only 1.5 hours from Toronto the major player in MICE movement from India, definitely benefits from this growth. We have not seen any major Indian conference

Voyager’s World > April 2014

Infrastructure for MICE The Scotiabank Convention Centre, Niagara Falls opened in 2011, located 500 metres from the worldfamous Canadian Horseshoe Falls, the 288,000 square foot Leadership in Energy and Environmental Design (LEED) Silver Level designed facility features 82,000 square foot Free Span Exhibition Hall that can accommodate over 400 – 10ft x 10ft display booths, a distinctive 17,000 square foot Ballroom, 26,000 square feet of Flexible Meeting & Breakout Space,

1,000 seat theatre offering live entertainment and stage productions.

The seasonal and regional field-to-table food offerings designed and created by Centerplate (the Centre’s exclusive Food & Beverage provider) in partnership with the Centre’s Celebrity Chef Anna Olson (Food Network Canada TV host & author). Some of the hotel brands like Marriott, Hilton, Radisson and Embassy Suites are located near to the convention centre.

Expectations for 2014 The Amway event will definitely bring approximately 3500 people to Niagara, along with Lion’s club convention where we are looking at another 1000 pax or so for pre or post trip to Niagara Falls and several smaller conventions of 100 to 200 people.

2014 offers a great opportunity for Niagara to host some pre and post

trips for big conventions in Toronto.

New destinations In 2014, two new venues will start to operate in Niagara, the Hornblower Niagara Cruises will start to operate famous boat trip to the heard of the mist at Niagara Falls from the second week of May. The new ships with the capacity of 700 people, will be able to accommodate bigger MICE groups.

The Hornblower Niagara Cruises will also offer unique experiences of sunset and firework cruises for MICE groups. Another attraction is a new shopping mall that will open on May 15, 2014, the outlet collection at Niagara will be a shopping destination.

Promotional Plans Niagara Falls is a perfect destination for MICE movement and to educate Indian clients..

World Travel

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WTTC urges travel industry to ensure standards of ethics

The recently concluded WTTC Global Summit in Hainan, China, saw the delegates and leading people from the industry discussing on necessitating sustainability standards the industry.

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he global Travel & Tourism industry must operate to the highest standards to prove that it is a force for good and not a force for destruction.

That is according to the President & CEO of the World Travel & Tourism Council (WTTC), David Scowsill, in his closing speech at the WTTC Global Summit in Hainan, China (24-25 April 2014).

Scowsill is calling on the sector to demonstrate leadership and accountability; “The Travel & Tourism industry needs to report and communicate the benefits and value it brings and ensure that it genuinely embraces a Tourism for Tomorrow. Standards of ethics and sustainability must be

of the highest order. We need to work in true partnership with governments - when they listen - and with our local communities and stakeholders. We must also engage with our staff, our customers and our consumers”.

Subjects discussed at the WTTC Global Summit have included volatility and unpredictability, climate change and disaster recovery, infrastructure planning and sustainability, growth and jobs, peace and prosperity, collaboration and co-operation and culture and understanding.

Scowsill continues; “We have a responsibility for the one billion travellers each year on our planet and

another billion soon; for the plight of those affected by disasters, whether through natural disaster or manmade conflict and for the careful preservation of resources and protection of the planet. And we also have the responsibility to provide millions of quality jobs to people, who are seeking fulfilment and quality of life through employment, training, opportunities and careers. And we must not forget that we have to satisfy the markets and investors, who quite properly and responsibly seek returns for the huge investment that will be needed. If we can take care of all these responsibilities, then we will become the greatest industry on earth and a true Force for Good.”

Scowsill says, however, that there is currently a vacuum in global leadership and the Industry needs to play its part; “National governments and global institutions are increasingly struggling to tackle many of the issues, which we’ve been discussing over the last two days. Governments do not always recognise our contribution at the table. We need to become more vocal and sophisticated in co-ordinating and articulating our agenda to succeed. The enormous infrastructure that the massive growth in travel will require will only happen through consensus, collaboration and co-operation. WTTC commits to representing our industry in these capacities to make change happen.”

HIMACHAL-BASED Ecosphere ACHIEVES THE ‘Innovation Award’ BY WTTC Himachal Pradesh-based Ecosphere has been conferred with the ‘Innovation Award’ by the World Travel & Tourism Council (WTTC), the award being introduced for the first time.

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ith sustainable practices becoming an inevitable part of the travel and tourism industry across the globe, the World Travel & Tourism Council (WTTC) has laid emphasis on this facet and introduced a category – ‘Innovation Award’ at the Tourism for Tomorrow Awards to recognise best practice in Sustainable Tourism within the industry worldwide. In the first year of its introduction, Himachal Pradesh-based Ecosphere has been conferred with the ‘Innovation Award’.

Ecosphere is a social enterprise based in the high altitude region of Spiti Valley aims to address the triple bottom-line of conservation, development and economies. Ecosphere has been developing tourism as a serious, alternative and sustainable source of income for the local community with innovative, extraordinary products

since it was founded in 2002. Hundreds of entries were received for the Innovation Award and Ecosphere has defeated two other finalists for this win. People Award is another new category launched this year.

Ecosphere has created 80 homestays in six villages, generating 25 per cent of the average family income.

Ecosphere has created holistic, culturally-sensitive products such as reviving indigenous ancient pottery, traditional medicine as well as ‘Monk for a Day’ monastery visits.

The Tourism for Tomorrow Awards is an important feature of WTTC Global Summit, which recognise the most innovative businesses and destinations in Sustainable Tourism best practices. This year was the tenth edition of the Awards. Eighteen in-

dependent experts on Sustainable Tourism selected three finalists for each category. Each year, more than 20 international experts from around the world, select the finalists and winners. Each finalist undergoes an independent on-site evaluation. David Scowsill, President & CEO, WTTC, said, “The WTTC Tourism for Tomorrow Awards are aimed at recognising those businesses and destinations which protect natural and cultural heritage and improve local livelihoods around the world. Two new categories, recognising Innovation and People, have been introduced this year to broaden the scope the awards. We need to celebrate the winners but also learn from them to ensure the travel and tourism industry has a sustainable future”.

Costas Christ, Chairman of the Judg-

es of the Awards, said, “Hundreds of unique applicants applied for the Awards this year. This year’s winners show that embracing Sustainable Tourism principles and practices is a full time responsibility to both current and future generations of this finite and fragile planet that we all share.”

The winners were as follows: - Business Award - Asilia Africa, Tanzania - Community Award Arviat Community Ecotourism, Canada - Destination Award TEMES Costa Navarino, Greece - Environment Award Jetwing Vil Uyana, Sri Lanka - Innovation Award (new category) Ecosphere, India - People Award (new category) - Lao National Institute of Tourism and Hospitality, Laos

www.voyagersworld.in

India Outbound

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Tourism Whistler: India to grow as a promising market!

Karen Goodwin, Vice President- Market Development, Travel Trade, Tourism Whistler says India is growing as an emerging market for Tourism Whistler.

IRENE SUSAN EAPEN music. Whistler is also dotted with lounges and pubs serving local craft beers and wines from B.C.’s rapidly growing wine regions. In summer the Whistler après bike scene is lively and the restaurants feature organic produce and Canadian specialties, including B.C. wild salmon, halibut and shellfish, B.C.-raised venison, B.C.-produced wines, Pemberton fingerling potatoes, and produce and cheeses from organic producers on Salt Spring Island.

Nightlife and spa culture Whistler is also known as the Mecca for food and wine lovers especially with more than 150 restaurants, cafés, pubs and bars. The nightlife in Whistler is as famous as the skiing and snowboarding as there is plenty of entertainment in Whistler with top DJs in the nightclubs and vibrant live

Whistler is a place for wellness retreat especially with a wide range of distinctive spa treatments to refresh and revitalize, the treatments include acupuncture, reflexology, aromatherapy, massage, esthetic treatments, skin care, yoga and Pilates. The Scandinave Spa opened in Whistler in January 2010, the Scandinavian baths improve blood circulation, release endorphins and contributes

to improve in one’s physical condition. The Scandinavian baths also includes a Norwegian steam bath with eucalyptus, wood-burning Finnish dry sauna, outdoor hot therapeutic baths, thermal and Nordic waterfalls, cold baths and cold shower and solariums.

Indian Market India is growing as an emerging market for Whistler’s growth and success. The initiatives have included inresort FAM’s and in-market missions to raise the profile of Whistler and drive business to the resort. We are seeing growth out of the Indian market and it is important to note that growing as an emerging market is a multi-year process.

New Products Whistler is a year-round destination offering exemplary experiences in both winter and summer. Tourism

Whistler promotes some of the resorts like the Delta Whistler Village Suites that receives a new look with 225 guestrooms undergoing a $7 million renovation set to be complete in 2014.The hotel is also a home for the Brickworks Public House, a 75-person neighbourhood pub with a BBQ/smokehouse theme scheduled to open in spring 2014. The resorts receive more than 2 million visitors annually, with approximately 1 million in winter and 1.3 million in summer from all over the world, with most of the visitors coming from Canada, the United States, the UK and Australia.

The Whistler Village Gondola has an upgrade with Diamond level cabins that offers a comfortable seating and a smoother ride. The Audain art museum Whistler will soon host a permanent collection of British Columbia art from early times to the present day in the Audain Art Museum.

Tourism Victoria: India stands as the 10th overseas market!

Doug Treleaven, Sales Manager- Travel Trade, Tourism Victoria says Tourism Victoria is expecting the Indian market to grow 5% in 2014.

IRENE SUSAN EAPEN ellers who prefer soft adventure as very important and whale watching with a Zodiac type of boat high speed, uncovered - versus a covered larger vessel. We have also witnessed cultural travellers enthralled with Victoria.

Expected growth rate 2014 Tourism Victoria appeals to the experiential traveller, the Indian trav-

Voyager’s World > April 2014

We have had an overnight series of Indians staying in the city, the Capital of British Columbia and are seeing inventive itineraries such as seaplane transfers between Whistler and Victoria. Although we are hampered by lack of direct flights but the interest of Indians is growing. We have a lot of VFR associated travel, some MICE groups and certainly a lot of leisure associated being a cruise port as all

Seattle based ships that go to Alaska will have a stop for hours in Victoria.

India stands as our 10th overseas markets and we are expecting a growth of 5% in 2014.

New products Victoria is a home to Symphony orchestra, a Ballet company and an Opera company. We have a number of art galleries, the newest is the Robert Bateman Centre. The Royal BC Museum is one of the top Museums in the World with the history of British Columbia brought to life, including a complete town from the 1800’s, ancient totem poles that can be touched, all within the galleries of the Museum. We also have

a Westin Bear Mountain Golf Resort that offers the only 2 - 18 hole Nicklaus designed golf courses in Canada.

Whale Watching & Butchart Gardens are already known to the Indian market .The amphibious Hippo tours (land and water tours) are popular and the Vancouver Island area of British Columbia is known as we have gold medal winning Pinot Gris producers - 40 wineries, 2 cideries, 10 microbreweries and 1 distillery (Victoria Gin) all within 1 hour of downtown Victoria. We also offer walking tours as the oldest city north of San Francisco focusing on our history.

India Outbound

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Tourism Vancouver forecasts 9% increase from India

Dayna Miller, Director of Sales, Travel Trade, Tourism Vancouver says Tourism Vancouver witnessed a year on year growth in Indian visitor arrivals.

IRENE SUSAN EAPEN

Trends of Travellers The British Columbia, Alberta, Ontario and Quebec, are the main travel destinations for Indian travellers to Canada, the Canadian Rockies by rail, and cruises from Vancouver to Alaska are of high interest and a great add on to their trip. The Niche agencies offering unique high-value experiences such

as golf, ski and wine touring are growing. The incentive travel market also holds great potential for British Columbia with specific interest in Vancouver, Whistler and Victoria.

Canada offers a diverse and unique set of experiences aligned to target high-yield Indian consumers as an experiential destination. The general profile of Indian travellers to Canada are between 35 to 54 years of age (54%), young travellers (20%), and over 64 years of age (20%). There is a highest growth in the number of families visiting Canada. Group travel like small groups such as families travelling together are the main type of travel to Canada, free independent travel as well as meetings, incentives, conferences and exhibitions are on the rise. Visiting friends and relatives is a large driver of visitation to Vancouver.

Products promoted for 2014 Some of the new products include

the FlyOver Canada offers guests on a breathtaking aerial journey through the latest in virtual flight ride technology from coast to coast. The total experience will be 30 minutes that comprises of three parts the pre-show Uplift, the pre-boarding zone, and the feature ride FlyOver Canada.

The Vancouver foodie tours Granville Island Market tour offers the guests to savour a cornucopia of fine foods from independent farmers and food artisans throughout Vancouver and beyond, from smoked salmon and cheeses to locally made charcuterie, melt-in-your-mouth donuts and chocolates. We launch new products every year though New Product Guide which is published twice a year.

We are offering to the Indian market include Soft/outdoor adventure activities (land and sea), urban activities such as sightseeing and shopping, culinary and wine touring, his-

torical and cultural activities.

Growth Rate for 2014 India is still considered to be an emerging market for Vancouver as we have been seeing healthy yearover-year (YOY) growth in visitation. In 2013, Vancouver received 41,719 visitors which is an increase of 7% over 2012 and in 2014, we are forecasting a 9% increase in visitor volume.

Segments The Indian travellers comprises of three specific segments ,those visiting friends and relatives representing approximately 43% share of total inbound arrivals, business travellers make up 26% and leisure travellers capture a 25% share. Tourism Vancouver is focusing on the leisure market including groups and free independent travellers, meetings, incentives, conferences and exhibitions (MICE).

MultiPLE - entry visa to increase Indian tourist arrivals!

Monica Leeck, Manager, Market Development Asia, Destination British Columbia, says Destination British Columbia expects a positive growth from the Indian market.

IRENE SUSAN EAPEN visitors. Some of the most popular experiences include the rail journeys from Vancouver to the Rockies, Alaska cruise, golf, skiing/snowboarding, camping, ranching, fishing, outdoor adventure, wine and culinary tours, and city experiences. The trend we are seeing in the Indian market is an increase in FIT business.We are also receiving requests for self-drive itineraries, as Canada is a destination to enjoy by driving oneself.

Different breeds of travelers As British Columbia is a year-round destination that offers different experiences that attract a wide variety of

Segments The corporate and MICE travel are important to Vancouver especially with the expansion of the Vancouver Convention Centre. The MICE market to British Columbia offers potential

for future growth of the India market and the students travelling for formal education .Most of the leisure travellers visit BC on a group tour, self-drive, honeymoon or family vacation, as the consumers love to go on a vacation such as a cruise to Alaska or tour through BC to the Rockies. The main travel season for Indians to BC and Canada is May to September.

Growth Rate The India visitor arrivals to BC for the year of 2013 experienced an increase of +7%, for 49,807 visitors, India visitor arrivals for the same period to Canada were flat at 147,099 visitors (Source: Overnight Custom Entries).

According to the Canadian Tourism

Commission the visitor arrivals to Canada for 2014 are expected to be flat at +0.5%. India is the tenth largest overnight market to British Columbia.

With the recent announcement of the price of the multi-year and multi-entry visa for Indians to Canada, we should receive increased repeat visitation in the future. British Columbia offers a variety of year-round tourism products, experiences and itineraries, we are looking forward to continued positive growth from the Indian market to BC. New Products The new products are an area of BC that combines wine and culinary the Okanagan region offers 150 wineries,.

www.voyagersworld.in

India Outbound

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Polska - Come & Find Your Story campaign!

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he Poland Tourist Organisation (PTO) in association with Poland Convention Bureau, recently conducted a three-city road show in Mumbai (1st April), Bangalore (2nd April) & New Delhi (3rd April). The three city road show highlighted on product marketing and branding campaign, “Polska - Come And Find Your Story “was targeted towards promoting Business & Leisure Tourism.

The event aimed at creating awareness about Poland and boosts the

Indian tourist inflow to the country, while the online campaign will continue till the end of June 2014. “Polska - Come and Find Your Story” contributed huge inbound tourism to Poland.

In 2013 a total of 14, 238 Indian travelers visited Poland as compared to 13, 581 in 2012 and 11, 356 in 2011 ( Source: Main Statistical Office of Poland).

The campaign was launched in 2013

by PTO, it is one of the first multimedia campaign of Poland dedicated to

the key Asian markets - India, China and Japan, to create awareness of Poland as a tourist destination, enhance competitiveness of Polish National Brand on Indian outgoing travel market and influence higher arrivals of tourists from India to Poland, to achieve the same promotional activities undertaken such as: road shows and travel workshops (Aug 2013, Apr 2014), press trips for journalists and bloggers and familiarization trips for tour-operators from the Indian market. The online outreach by display in-

ternet campaign is on leading Indian online travel and social portals.

Emilia Kubik, Project Leader, Polish Tourist Organisation, said “India is the prominent markets for Poland and we are extremely overwhelmed to receive such a phenomenon response to our “Polska - Come And Find Your Story” campaign. We look forward to focus on Indian Film Industry apart from MICE & leisure tourism, as we foresee India as a key contributor to our in-bound tourism.

India grows as a potential market!

Emilia Kubik, Project Leader, Polish Tourist Organisation says Poland Tourist Organisation is witnessing a steady growth from the Indian market and expects 11000 passengers by the end of 2015.

IRENE SUSAN EAPEN ing and we have witnessed a steady growth from the Indian market. We are more than ready to accept Indian travellers, high level of services and good value of money. We are expecting to have 11000 passengers from India, China and Japan until the end of 2015.

Indian Market We have seen 35000 over nights from the Indian market. People are showing more interest in Poland, single women travellers are increasing these days this trend is been observed in India.

There is a great potential in the Indian market as the numbers are grow-

Voyager’s World > April 2014

Segments Poland Tourism Organisation is generally focused on culture and cities with more of business and leisure travellers. MICE is a very important market as the facilities are great in Poland, people have started organizing more meetings. We had organized a recommendation programme for professional congress organizers and incentive travel companies to deliver to the right customer to the right people. We are very niche in the industry with regards to MICE as this segment is still developing. The European Meetings and

Conference by MPI will be held in Feb 2015 in Krakow, this event will help us to come up in the European sector with unique venues in the catalogue.

Marketing Plans One of our marketing campaigns are Poland come and find your story campaign which was introduced during the last road show in September 2013, we have seen a big difference on our statistics. We have also had print campaigns both for business and leisure in December and March 2013.We are still very aggressive on our online campaign. We will be launching the Poland specialist programme website polandspecialist.com on 30th May 2014. We will be organizing a FAM trip focused on fashion and cuisine for women media, while half of the product will be on wellness & spa. We will also be organizing a FAM trip for tour operators on

MICE and Leisure.

We recently have done promotion for Bollywood from 27-29 March in Mumbai along with the film partners- production house, film Polska and film studio, Fanaa and Azaan are the two movies shot in Krakow. We have also released a brochure on the Poland film location and production guide- Google play, app store. The Alvernia production did a post production of Bhaag Milkha Bhaag and also made 40 commercials. Kick is the new Hindi movie shot in Poland to be released in India.

New Products The new products are the Masuria Lake District, Wroclaw, Krakow and Warsaw.2016 is going to be the European city of culture on castles and palaces a great option for incentives and honeymooners.

India Outbound

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Ottawa Tourism to double Indian travellers in 2014 Diane Houston, Director of Travel Trade Sales, Ottawa Tourism says Ottawa Tourism witnesses a huge number of Indian travellers travelling to Canada to visit friends and relatives and this trend continues to grow in the future.

IRENE SUSAN EAPEN visit friends and relatives.

Travellers to Ottawa Ottawa is a family and leisure destination due to the variety of family-friendly festivals, attractions, parks and interactive programming. It is also a business destination as Ottawa is the political capital and home to many national associations for networking opportunities in many different business sectors.

Growth Rate In 2010, there were 89,000 visits to Ontario from India, according to Statistics Canada. The Ontario Ministry of Tourism, Culture and Sport (using Statistics Canada data) is forecasting a 40% growth in visitation from India in 2014 over 2010 visitation. There continues to be a high level of Indian travellers who come to Eastern Canada to

New products Travellers to Ottawa can experience the best of Canada all in one place history, culture, food and fresh air, as Canada’s capital and the fourth largest city. This multi cultural destination offers Adventure activities like the 3.5hour urban whitewater rafting excursions with Class II and III rapids on the Ottawa River, located just 10 minutes from downtown Ottawa.

Segments According to Statistics Canada’s Cities Project report for 2012, Ottawa received 6,094 visits from India, a 66.9% increase compared with 2010.A relatively high number of visitors from India to Ottawa is ‘Pleasure’ visitors 30% compared with Toronto 20% and 19% are business travellers. In line with the rest of Canada, almost half (48%) of visitors to Ottawa are VFR. For 2014 Q1, Ottawa Tourism’s website statistics reported India among the top 5 countries visiting www.ottawatourism. ca after Canada, U.S., France and the U.K., with 2,560 visits to our site, this represents a +170% increase over last year. The feedback that Ottawa Tourism receives from tour operator clients is that the volume of visiting clients are either adults travelling on a group tour or families travelling as VFR or independents travelling on their own as FITs.

Other Segments Some of the other segments include haunted walks, food tours, tours on water, tours on wheels, the tours on foot include haunted walks of Ottawa tell local ghost stories as visitors experience Ottawa’s darker history. The food tours where one can understand the people and its culture by exploring local food markets, experiencing local specialties and meeting with local chefs and food artisans through Ottawa neighbourhoods such as the ByWard Market and Chinatown with C’est Bon Cooking Epicurean Adventures.

Nightlife in Ottawa Ottawa offers many options to enjoy with live music, theatre, comedy and the National Arts Centre includes classical music, English theatre, French theatre, dance and community programming.

maldives sees rise in indian arrivals Ruth Franklin, Director of Sales, Secret Paradise, a tour operator in Maldives, reveals more exotic ways to experience the island while admitting the importance of the Indian market to the island nation.

VW BUREAU divian airlines have begun direct flights we offer accommodation, activity and flight packages through their agency.

Do you work both on B2B and B2C level in India?

Currently within the Indian market we operate on a B2C basis, our aim is to offer the Maldives at a more affordable price and therefore it is important to deal directly with our guests. Since Mal-

Until now, the Maldives experience has been restricted to an exclusive – in more ways than one – resort lifestyle. We’re delighted to announce however that a recent change in local laws now permits tourists to stay on all islands, and so, for the first time, to experience the real Maldives everywhere in the archipelago and at a less than exclusive price. We can arrange accommodation in local island guesthouses, run by and for local people; meals with island families.

We’ll take you along to watch and join in local crafts lessons and to visit Maldivian schools. We’ll even take you to secret local beaches, where bikini and alcohol laws do not apply.

Our plan is to attend trade fairs in India this year. India has great potential with Air India, Maldivian Airlines and Spice Jet offering direct flights.

Trends in the Indian market Indian visitors to the Maldives have grown 100% since 2009- 15,850 visitors in 2009 to 31,721 in 2012, 3.3% of the total 96,000 visitors to the Maldives in 2012. In the first quarter of 2013 the Maldives saw a 58% increase in Indian visitors versus the same period last year, maintaining a market share of 3.3%. This lift would partially be accountable to the government instability that the Maldives experienced in February/ March 2012. From January to June India remained the second largest market in Asia and the Pacific region with a robust market growth of 45.9%

and has climbed to the 8th best market generators to the Maldives. India shares 3.6% of the total visitors.

A recent visitor’s survey completed in February 2012 at Male International Airport showed the following: • 80% of Indians travel to the Maldives for their honeymoon.

• 90% of visitors from India travelled with their partner.

• 90% of visitors travelled to the Maldives for the first time.

• 38% of Indian travellers researched the Maldives on line before booking.

• 25% of those questioned had booked via an operator on the internet.

• 45% of those people questioned had visited the Maldives because of its underwater beauty, peacefulness and uniqueness.

www.voyagersworld.in

India Outbound

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Banff Lake Louise the travellers Mecca!

Lukas Prochazka, Manager, International, Asia, Banff Lake Louise Tourism says Banff Lake Louise offers mountain lakes like Lake Louise and the town of Banff.

IRENE SUSAN EAPEN

Banff Lake Louise Tourism The Banff Lake Louise is nestled amongst the peaks of the Canadian Rockies where one can enjoy yearround discovery of the 6,641 km2 mountainous landscape whether by car, bicycle, hiking boots, skis, snowshoes or canoe. It is the first national park established in Canada and a coveted UNESCO World Heritage Site. The Banff National Park offers a combination of a vast wilderness, mountain lakes like Lake Louise and the Town of Banff.

The Banff National Park is a premier destination for authentic hospitality and outdoor exploration. The history of this town talks about the number of museums and heritage sites. The Banff also offers a choice of accommodation, restaurants, boutique shops and activities to make your trip a memorable.

An estimate of approximately 3,0006,000 Indian travellers visit Banff National Park that is about 0.1% of our total visitation of 3.5 million. However numbers out of India are growing every year. The Indian visitors to Banff National Park are leisure travellers occasionally and some MICE groups as well.

Our main segment is leisure travellers both group and FIT’s and MICE. Due to the wide range of attractions and activities Banff National Park offers, it is a must do destination for outdoor enthusiasts like hiking, biking, canoeing, rafting, golfing, skiing, snowshoeing, dog sledding as well as those looking for culture and historical tours, wedding and honeymoon travellers, sightseeing attractions, culinary, dining, and shopping experi-

Voyager’s World > April 2014

ences, or special sports events and other festivals.

Signature products 2014 The two new signature experiences are cave and basin discovery tour connects visitors to the essence of Banff National Park, through nature, culture and history. The hot springs were discovered here in 1883 and soon became a major draw. On the Discovery Tour the visitors dip their hands in steamy thermal waters, take an easy boardwalk stroll over pristine marshlands, and learn about Banff’s storied past all in the location that started one of the world’s greatest conservation movements.

The sunshine village historical snowshoe and tour take you off the beaten track, deep into the heart of Banff National Park and surrounded by 360 degree panoramic alpine views. The experience culminates indoors at the Sunshine Mountain Lodge’s Chimney Corner Lounge and Wine Bar with a traditional Swiss-style cheese fondue.

Attractions Some of the new attractions are one Of North America’s oldest ski resorts is now open for the summer months.

The visitors to Banff National Park’s Mount Norquay have long enjoyed skiing this oldest of the park’s big three resorts but summer visitors will now have opportunity to enjoy this renowned area during the beautiful summer months for which Banff & Lake Louise are famous for their stunning glacier-fed lakes and endless Rocky Mountain vistas.

One can climb to new heights with norquay’s new via ferrata is opening in summer 2014 and visit the historic Cliff House on a leisurely sightseeing tour that offers the most spectacular views of the Town of Banff, or tackle the new “Via Ferrata” by climbing the mountain via a series of fixed cables and suspended walkways. One can also climb to new heights with norquay’s new via ferrata is opening in summer 2014 and visit the historic Cliff House on a leisurely sightseeing tour that offers the most spectacular views of the Town of Banff or tackle the new Via Ferrata by climbing the mountain via a series of fixed cables and suspended walkways.

Glacier skywalk is opening May 2014 where one can explore the immense powers of glaciology from a fully-ac-

cessible cliff edge walkway to a glassfloored observation platform 280 metres above the Sunwapta Valley, right from the ice capped mountain peaks to vast glacier-formed valleys, the Glacier Skywalk is your front row seat to nature’s most grand performance. The 2014’s Winterstart Festival, beginning in November, promises excitement for all ages and ski-lovers with a robust new series of programming, animation and vibrancy planned to attract winter warriors from around the globe.

Spa culture The Banff Upper Hot Springs is located at the end of Mountain Avenue at an elevation of 1,585 metres, are the highest springs in Canada, the Hot Springs made this destination famous. The hot springs facility consists of a large pool, spa and café, where the water temperature is kept between 37 and 40 degrees Celsius, making them an ideal temperature for soaking in year-round. As snow gently falls on the surrounding peaks, you can take a deep breath and relax in the steaming waters.

The hot springs are especially soothing après-ski, where you can let your muscles relax after a long day.

Destination

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goa: on an offbeat route!

PRIYAMVADHA BALARAM

Alvares House

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or those who want to steer clear of the beaches, water sports, parties or the characteristic nightlife of Goa, there is a lot more in store; details and aspects that are lesser known, oft-missed, modest-therefore-unobserved, promising-but-not-promotedenough and all that.

If one were to come from Panjim, the state’s capital, one can start at about half-past nine in the morning to ‘Velha’ Goa or Old Goa, which is about 10 kilometres from there. The travel time takes about 40 minutes. Going beyond the old churches in this part of the town, namely the Basilica of Bom Jesus that contains the relics of St. Francis Xavier Cathedral; Se Cathedral; Church of St. Francis of Assisi, etc., the layout and the architecture in Old Goa, along with the vast walking spaces, transport one to a different pace of life and time. The construction styles of the churches are illustrative of Renaissance designs predominantly as well as influences of Baroque designs. The suburbs are quiet for the most part, barring a few tourist movements here and there. If you are at leisure and have a handycam or a single-hand video camera, you can just walk up to the different chapels, museums and film the neighbourhood during the day.

The Basilica of Bom Jesus and the Pillory are on the southern side of the main square while Se Cathedral, the Archaeological Museum and the Chapel of St. Catherine are situated on the northern side. The by-lanes and the roads leading to the Archaeological Museum are uphill and it would be difficult for big coaches to take a reverse turn. Yet, the quaint homes in the vicinity are a sight to capture.

Goa Spice Plantation

There are a number of benches and spacious pavements where people can just relax or stop over to grab a bite. It is advised that one carry sufficient water bottles and food as it is not easy to locate refreshments over there. Also, there are minimal accommodation options in this part of the town; hence tourists can consider staying at Panjim or other busy tourist areas like Baga or Anjuna.

In the evening, you can wind up the trip with a short stop at the Panjim market or the flea market in Anjuna and film the buzzing evening life over there. Anjuna is known for beautiful apparels, accessories and other local art and craft knick-knacks that might be of interest to some.

The next day, one can start from Panjim again to Loutolim, which is situated in South Goa, about 30 kilometres.

The trip would take about an hour in rush hour traffic to reach Loutolim. It is home to many old colonial houses and a few tourist attractions like Big Foot, which portrays Goan heritage at a one-stop site. Big Foot has a mini-village showcasing Goan culture through sculptures and small huts with figurines of farmers and workers. It also has India’s longest laterite sculpture of Sant Mirabai on stone and the Big Foot; a mythological stone worshipped and believed to answer prayers. Big Foot is open throughout the year from 9 am to 6 pm.

As one climbs up through the area, one can stop at a mini-hut for a glass of Kokum, a juice made from the kokum fruit, a plant native to the Western ghats for a mere 10 rupees.

There is also an art gallery that displays exhibits of various artists and a souvenir shop that sells Goan handi-

Goa Spice Plantation

crafts, jewellery and handmade cosmetics. Just walk across the road and turn to the adjacent road which boasts of Casa Araujo Alvares, a 251-year old home of the Araujo Alvares family. It has a sound and light heritage museum inside depicting the heritage of the family bearing Portuguese influences over the centuries. The house is also an ideal venue for TV or movie shoots. It is open from 9 am to 5.30 pm daily. The home is one of the many palatial houses in the village that hark back to the colonial era in the state.

The entrance ticket to Big Foot is Rs. 50 per head while the entry to the Araujo Alvares house costs Rs. 100 per person.

Both these tours can be completed by noon before heading to Ponda for a visit to the Tropical Spice Plantation Garden and stop there for lunch. The trip from Loutolim to Ponda is about 11 kilometres. The spice plantation is in a village called Keri in Ponda and it is sure to come across as a surprise to many that Goa has such a pristine place to experience; a green stretch with rivers and narrow bridges and vast plantations that is oblivious to the rest of the world, unmindful of what the rest of Goa is known for.

After a 10-minute walk into the farm, you have to walk over a small bridge that hangs over a stream towards a sheltered space for a traditional Goan welcome with garland, Aarti and kunkum!

You can choose to have a traditional Goan lunch and then head out to see the plantation. After a cup of warm lemon-grass tea as a welcome drink, tourists are seated in long benches with views of the bridge and the expanses of the greenery. The lunch

consists of mildly spiced saffron rice, pulav, fried potatoes, fish curry, chicken gravy, a vegetable fry and Goan desserts. The place also serves Goa’s famed cashew-extracted Feni and sells other aerated drinks.

With your stomach full with the appetizing fare, you can now set forth to appease your visual, auditory and olfactory senses with the sights of the spices. The guide delights you with information on the different spices cultivated there with their medicinal values. One can actually see how the commonly used spices in our kitchens are grown organically here; cinnamon, nutmeg, black pepper, cardamom, vanilla, cloves and coriander to name a few. There is also the All Spices Plant that emanates the fragrance and taste of five spices. Besides, tropical trees like cashew, areca nut, palm, jackfruit, custard apple and plantain are also grown here. Whilst catching sights and smells of these plants, you can also see some birds like parakeets, hornbills, kingfisher, Cousals, mynah, owls and pitters.

There are paddle or row-boat rides available around the lake to take a closer view of the birds. After the tour, elephant-lovers can stop by to climb atop an elephant and enjoy a cooling shower through its trunk, if you do not fear them that is.

The shop at the restaurant sells organically grown spices, aroma oils and other herbal products grown in the plantation at affordable prices.

The experience is sure to leave you beat, in a rewarding way though, and happy to go back to the hotel and muse over the moments of the day in your camera!

www.voyagersworld.in

Editor’s Pick

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Return of the ‘Tourism ROI’

Here are a few ideas by experts from the world over; deeming you to be creative while evaluating marketing and media spends in the process of assessing Return on Investment (ROI).

ROHIT HANGAL

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he last edition we introduced you to the world of ‘Return on Investment’ on your tourism dollars and rupees being spent on marketing expenditure.

Tracking or rather, evaluating your marketing spends can often be tricky and inclusive to an extent of ambiguity.

Destinations and other tourism-related products invariably miss out on having a structure to evaluate spends. Here are a few ideas by experts from the world over; deeming you to be creative while evaluating marketing and media spends.

Gary Stogner, a veteran tourism consultant from Atlanta, USA, says: “Destinations have different ways of ‘keeping source’ depending on the organization, sophistication and mandates from either the board or the political body overseeing the organization.

Some convention bureaus emphasize group/convention business only and measure their success on bookings, room night generation, etc., with little concern for leisure travel where quantifying booking is slightly more difficult.

Other convention bureaus place equal emphasis on group/convention and leisure but realize greater accuracy with bookings and room nights generated through group/convention business.”

“Actual ROI should include the total expenditures for tourism promotions measured against the results realized – actual visitation, room night bookings, spending within the destination, etc. Filtering out the business that resulted from these promotional activities has always been difficult, although some media sales people swear they offer perfect solutions—which don’t actually exist. Highly targeted campaigns directed to well-defined audiences can provide some amazing results and the ROI most marketers expect.”

Voyager’s World > April 2014

Gary adds: “One problem in realizing actual ROI is the function of the destination marketing organization. Membership organizations (Convention bureaus which only represent business paying dues) have somewhat an easier role since their client base is well defined.

Non-membership organizations (convention bureaus and state tourism officers) are, for the most part, fully funded with tax, money and must represent every business claiming an interest in tourism. Funny mathematics and funnier tracking mechanisms result but exist because each agency has its own comfort level with the manner in which score is kept. Advertising usually faces the greatest scrutiny and pressure in determining ROI while other functionsconsumer/trade promotions, public relations, sales activities and trade shows attendance- are seldom measured, especially in non-membership organizations. Selling an image rather than a tangible product further complicates matters in achieving ‘ROI’.”

Evaluating brands is quite often, most difficult to monitor, considering the divergent parameters, the service products adhere to. With hardly any budgets allocated to evaluations and feedback, it is at most times on the backburner. The end result of visitor arrivals still rules as far as any assessment goes.

Gary agrees: “A few destinations conduct formal, ongoing research within their top producing markets, measuring advertising awareness, camping effectiveness, competitive analysis, etc. Sadly, research budgets are relatively small and like ROI overall, organizations tend to track those things most important to them. Put a dozen

researchers from different destinations in a room and chances are, you will have at least a half dozen different ways of actually counting visitation. It is just a nature of the business I suspect.”

Gary also cites an interesting observation, “One good example I will share while working with Florida Tourism several years ago involved an extensive research project conducting on why vacationers selected Florida for their recent trip. Overwhelmingly, television advertising was mentioned as the primary media influencing the consumers’ decisions- with the reasons being the great weather, beaches, variety of things to do, etc. At that time, Florida had not advertised on TV in two years.”

Tracking spends most often lead to innovation in creating a feedback process that is simple to access, would not cost us much as we have spent on marketing and you get your ‘allocated budgets’ back next year!

Maureen Brennan, CEO, Incentive Connect International, Sydney, adds: “The amount of government revenue and private funding that is being spent globally on destination marketing is actually quite mind-blowing. We had a tracking mechanism in place with the local hotels and conventional centres where they would advertise us on any new major conference & incentive business they had won on their own accord. It was on a confidential basis and only one hotel chain did not participate with input, so our figures needed to be weighted. However it made it relatively easy for us to evaluate the ROI on our own marketing budget spent on destination planners, incentive destination brochures, bid documents, trade shows, roadshows, etc., as we

had clear statistics on visitor arrivals and visitor spend from our market segment and could provide their information when the tourism board of the industry needed it.”

Walter Dietl, Managing Director, Information and Reservation Systems for feratel, Berlin, Germany, has probably a very creative idea on how to gauge evaluations using technology.

He says, “Since all these methodologies are relying on indirectly monitored ROI metrics (surveys, counting of bookings, etc), we swapped to another approach: a CRM – based destination- card-system, with early usage during marketing activities, including call-to-action features to and providing interested tourists a destination card (through website or marketing events) even before arrival at the destination. Tourists will use the destination cards at swiping points to visit sites and attractions. The CRMdatabase is tracking guest activities.

The tool will soon be assisted with a smartphone-application to aggregate user content, to be shared on fan pages and DMO-sites. The tool provides all kinds of statistics and of course, generates a sensational database of clients and prospects.”

He further adds: “My idea is also to evaluate tourists according to their capacity to provide content to social media, what I would like to call ‘destination echo’. The approach encompasses a marketing response tool, an interactive destination card and a tool to generate user-content. It will of course not be the perfect tracking system since it will be difficult to provide every guest with the guest card, but at least you will be able to evaluate the effectiveness of most of your marketing activities.”

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Future Travel

india’s outbound travel to grow over 5% over the next 10 years VW BUREAU

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he global travel industry is poised for a period of sustained growth over the next decade, driven in part

by China’s share of global outbound travel[1] reaching as much as 20% by 2023, a new report on global travel trends reveals today.

Shaping the Future of Travel: Macro trends driving industry growth over the next decade predicts an optimistic macro-economic outlook for global travel over the next 10 years, with the industry projected to outstrip global GDP by some 2%; growing 5.4% per annum.

Moreover, global travel is now set to grow at a significantly faster rate than during the financial crisis, where growth was just 4.1% per annum.

At the same time, China’s growth in outbound travel, which as recently as 2005 stood at just 1%, will enable it to overtake the U.S to become the world’s largest outbound travel market this year, with the number of Chinese households able to afford overseas travel set to more than double in the next 10 years. China will also become the biggest domestic travel market by 2017, driven largely by rapidly increasing GDP, rising employment levels and higher consumer spending.

However, the report indicates that growth will not be exclusive to China, with forecasts showing that other large emerging markets such as Russia, Brazil, India, Indonesia and Turkey will each also average more than 5% annual growth over the next 10 years. This will be driven largely by rising wealth and changing consumer habits.

Written by Oxford Economics, the world leader in global forecasting and quantitative analysis for business and government, the study draws on detailed macro-economic modeling as well as qualitative interviews with industry experts, to forecast a wide range of future trends, including pockets of growth and opportunity that will shape the next decade of travel.

“Forecasts predict a new golden era for travel, which will be welcome news for many segments of the in-

dustry that are only just beginning to emerge from recession” said Holger Taubmann, SVP Distribution, Amadeus.

“However, as the complexities in the business travel market clearly demonstrate, growth will be far from evenly distributed and there are likely to be both winners and losers.”

He added: “At Amadeus our people, our technology and our innovation are dedicated to helping our customers and partners to shape the future of travel, and to this end we are continually committed to better understanding our industry and encouraging debate and discussion around the topics that matter and have implications for the entire sector.”

global air traffic by 2023.

Demand for international hotel stays has outpaced demand for domestic stays since the recession, suggesting reduced domestic hotel spending is the new normal. At the same time, overnight visitor flows for Asia are set to grow nearly four times faster than Europe’s over the next ten years – but Europe will remain dominant.

“The findings underscore what most of us already intuitively know – that we have now truly arrived in the Asian Century. No matter where we look, Asian travellers have and will continue to change the landscape of travel, and businesses must adapt to them or risk falling behind. Our role is to help travel players stay one step

ahead of the game. But our bigger mission is to help the Asia Pacific industry prepare itself to manage the next billion travellers,” said Angel Gallego, President, Amadeus Asia Pacific.

The global travel industry is gaining strength and changing as it emerges from the recent recession in developed countries. China’s development is an important driver however, there are actually many more subtle factors also at play.

“Shifting competitive dynamics and the persistence of new behaviours that emerged during the recession are both impacting key indicators in the sector,” observed Andrew Tessler, Associate Director, Oxford Economics and the report’s author.

Some of the report’s key findings include: Asia Pacific will be the fastest growing region over the next decade, with visitor flows for Asia forecast to grow at an annual average rate of 15.1%, nearly double the prior ten-year period (2002 – 2012).

Asia Pacific will also overtake Europe to dominate global outbound travel spend by 2023, with travel spend in the region forecast to increase at an annual rate of 18% over the next ten years. By 2023, Asia Pacific outbound travel spend will reach US752.8billion, making up 40% of the world’s total.

Business travel will bounce back as links between East and West stimulate new demand, but western short-haul business travel will not reach pre-2008 levels until 2018.

Asia will account for 55% of global business travel growth in the next ten years.

North East Asia alone will account for 42% of the growth in global outbound business travel expenditure over the next decade, with South East Asia accounting for a further 13%.

Air travel growth will be led by emerging economies such as India, Indonesia and Russia, as nonOECD air travel is set to overtake that of OECD members for the first time, to become largest source of

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OTA

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Thomas Cook India launches City Breaks VW BUREAU

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homas Cook (India) Ltd launched its new innovative product, ‘City Breaks’– focussing on viable emerging segments: the business traveller and the time-poor Indian, hungry for a quick, convenient trip planner- to explore a city rather than merely visit or transit.

Today, with India Inc. emerging strongly on the global stage, India’s business traveller is a force to reckon with. A fact underscored by Thomas Cook’s internal research- revealing that almost 75% of its outbound individual segment travels on business; with potential growth of 35% annually.

While the intent of such travel is functional and focussed around business, almost 85% respondents indicated a willingness to extend their trip to discover the pulse of the city and its surrounds. Further, for the time-poor Indian consumer, holiday opportunities that are quick, convenient and value centric are gaining strong momentum.

Thomas Cook India saw clear untapped potential and thus conceptualised its new product offering- “City

Breaks” – a diversity of 91 favourite global cities. As business hubs, while such cities are natural meeting centres, they are equally vibrant and unique destinations waiting to be discovered- an ideal opportunity for business-cum-leisure!

Starting with a two night stay, Thomas Cook’s City Breaks are tempting enough for a quick post business getaway, or with the extension of a diversity of add-ons, a luxurious long vacay- and the added advantage of having spouse, family or friends join up as well!

With accommodation, transfers and must-do sightseeing included, the basic ground work is in place for a city sojourn that can be personalised at will.

And City Breaks is aimed at not just the business traveller, but alluring enough as a great trip planner for India’s Gen-Y, Gen-S, the woman traveller, the honeymooner; equally ad hoc groups of friends or family. For the true blue explorer, Thomas Cook even offers the option of clubbing two or more cities per trip.

A unique element to each City Break is the master touch -“Thomas Cook Suggests”- an insider secret that helps travellers experience a city in a new light. Apart from the itinerary and add-ons, the Thomas Cook’s City Breaks catalogue also features valuable tips like country information and local currency.

Commenting on the announcement of City Breaks, Shibani Phadkar, Senior Vice President & Head - Leisure Travel (Outbound) Products, Contracting, Operations & Tour Management, Thomas Cook (India) Ltd. said, “Compact, quick, engaging yet flexible holidays are the need of the hour and that is exactly what our innovative City Breaks is all about. The Indian traveller of today is keen to step out of the boundaries of a structured itinerary and spontaneously explore a destination at will. And our City Breaks offer a great fit: bite size options with great flexibility and a delightful diversity of add-ons.”

“2014 is filled with long weekends, and our City Breaks offers impactful trip planners for the intrepid Indian traveller: business executives extend-

ing work trips with leisure experiences or holiday makers looking for weekend getaways! Thomas Cook invented the holiday package in 1841, and we continue to reinvent the holiday today!” she added.

Thomas Cook India’s internal research has revealed that almost 75% of its outbound individual segment travels on business; with potential growth of 35% annually. 85% respondents indicated a willingness to extend their trip to discover the pulse of the city and its surrounds.

This has resulted in the brand launching ‘City Breaks’– focussing on viable emerging segments: the business traveller and the time-poor Indian, hungry for a quick, convenient trip planner- to explore a city rather than merely visit or transit.

As business hubs, while such cities are natural meeting centres, they are equally vibrant and unique destinations waiting to be discovered- an ideal opportunity for business-cum-leisure!, the ongoing holiday season being ideal for this city ‘break’package.

U.S. Tour Operators’ Association discovers India with the Taj Group VW BUREAU

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fter aggressive bidding by the Indian Association of Tour Operators (IATO) and the Government of India, the U.S. Tour Operators’ Association (USTOA) finally returned to India after 15 long years for its annual Out of Country meeting. Since this was an industry-wide event, the core objective was to showcase destination India to all the USA Tour Operators.

The Taj Group co-hosted a grand silver-service sit-down dinner with a unique, especially crafted menu at Taj Palace, Delhi. In addition to the USTOA members and key Indian Travel Trade, the evening also saw Mr. Parvez Dewan – Secretary of Tourism, in attendance.

The Jaipur leg was hosted at the Rambagh Palace, where the group was received with a spectacular

Voyager’s World > April 2014

traditional welcome complete with horses and elephants. A reception of Rajasthani folk dance performances, a rose petal shower, garlands and the customary tikka ceremony was given.

Jai Mahal Palace too, hosted an exquisite and unique evening for the USTOA team.

Some of the most important FTOs in USA, like Abercrombie & Kent, Tauck, TRAVCOA, Cox and Kings, Colette Vacations and World Strides are members of this organisation and it forms the largest influencing factor for the US tourism industry. With ongoing PR and consumer awareness campaigns, USTOA educates travelling public about the benefits of packaged vacations and also helps destinations and travel entities build tourism by organizing workshops, product development trips and meetings.

OTA

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Rajasthan hotels in favour for best beds VW BUREAU

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ego and travel review partners, TrustYou unveiled the top 10 hotels with the best beds, rooms and service in the country, according to travellers. “A good night’s sleep in a dreamy hotel bed leaves a strong and memorable impression on hotel guests,” said Jackson Fernandez, Managing Director Wego India. “It’s quite remarkable that the top 10 hotel bed reviews for Indian hotels were all ranked in the high 90s. The appreciation of a comfortable and restful sleep definitely makes an impact on guests. India’s top ten rooms, which are all 5 star and above, scored 89 to 94 per cent in satisfaction reviews by travellers, which I think shows that this country is extremely accomplished at creating a high standard of opulence and luxury.”

The top 10 rooms are situated in popular destinations of historical significance such as Udaipur, Jodhpur and Jaipur, which also attract many international visitors. Indian travellers are also treating themselves to some luxury as the popular destinations of Shimla, Coorg, Kabini and Cochin which are popular domestic travel destinations, were also included in

the top 10 rooms list.

“It appears that corporate travellers also enjoy a touch of luxury, with properties in Bangalore, Mumbai, Hyderabad and Delhi featuring on the top rooms list, all typically popular for business trips,” continued Fernandez. “What’s also interesting is that the hotels listed for the best service in the country are often selected by domestic travellers for weekend or short getaways.”

“When on the road, I want to make my hotel booking decisions based on the advice from the people that know best – travellers who have stayed in the hotel,” said Ben Jost, CEO TrustYou. “TrustYou analyzes online verified reviews and boils down these opinions into easy to read scores and review summaries, allowing travellers to make smarter, faster decisions.

Using this, we can see the top hotels in India, based on overall score and key guest satisfaction drivers.”

“It’s great to know that when it comes to laying down the red carpet India scores very highly, all in our own original style,” Fernandez concluded.

www.voyagersworld.in

Festival Watch

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Festivals of 27 - 29 June, 2014

23 May - 09 June, 2014

Battle del Vino Haro, Spain

Vivid Sydney Australia

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15 June - 13 July, 2014

09 - 11 May, 2014

Bali Arts Festival Indonesia

Borneo Jazz Festival Borneo

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n the Rioja town of Haro, an unusual fiesta is held in June, the feast of San Pedro: the Battle of Wine. It is celebrated with red wine, in Haro in the La Rioja region of northern Spain. People dressed in white shirts and red scarves carry jugs, bottles and other types of containers filled with red wine. Led by the town’s mayor on horseback, the procession passes through the town to the Cliffs of Bilibio, where a mass is celebrated at the Hermitage of San Felices de Bilibio. After the mass, the red shower begins with people tossing wine on each other.

he Bali Arts Festival is one of the most famous cultural festivals of Indonesia. Held every June for one month, the festival has a certain theme each year. The festival has seven types of Balinese dances and music styles. Indonesian on these days dressed in colourful traditional costumes, floats as well as huge ogoh-ogoh dolls. Beautiful handicrafts items are displayed in stalls. Dances include classical dance performance of Bali like the legong, gambuh, kecak, barong, baris and others. The mask dances are particularly interesting.

Voyager’s World > April 2014

ith music a favourite feature during Vivid Sydney, Destination NSW has a contemporary line-up of performances for Vivid Music 2014. New venues and more acts will take Vivid Music into Carriageworks, Seymour Centre, The Basement, Spice Cellar, Home Nightclub at Darling Harbour, The Argyle and the Sydney Opera House with Vivid Live. This year for the first time, the harbour will join in like never before, with Harbour Lights – ferries and vessels decked out in LED lights, the colours computer-controlled by satellite navigation.

he inaugural Borneo Jazz Festival was held in 2006, with the vision of being the leading music festival in the region while promoting tourism to Miri and Sarawak’s northern regions. Not only would visitors have a fun-filled and entertaining experience, the annual event also showcases Miri as a truly cosmopolitan city with fascinating cultural attractions. Jazz lovers around the world would definitely have a great time enjoying renowned jazz performances by international jazz artistes.

41>>

Festival Watch

the World 7-8 July, 2014

05 - 18 May, 2014

Hemis Festival Ladakh

Córdoba Patios Festival, Andalusia, Spain

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01 - 31 May, 2014

15 May, 2014

Memphis in May Tennessee, USA

Pahiyas festival The Philippines

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he courtyard of Hemis Gompa, the largest Buddhist monastery in Ladakh, is the stage for the ‘Hemis’ festival that celebrates the birth anniversary of Guru Padmasambhava. Local people are seen dressed up in traditional garb. Lamas, called ‘chhams,’ perform splendid masked dances and sacred plays to the accompaniment of cymbals, drums and long horns. The festival takes an auspicious turn every 12 years in the Tibetan Year of the Monkey, when the two-storey high ‘Thanka’ depicting Padmasambhava is displayed.

emphis in May is a month-long festival with major events each weekend such as the Beale Street Music Festival, the BBQ Festival and the Sunset Symphony on the banks of the Mississippi River. For over 30 years, Memphis in May has meant great music, great BBQ, great fun! It kicks off with the Beale Street Music Festival featuring over 65 performers in rock & roll, blues, and soul. Every year, an international country and culture is celebrated with cuisine and wines, exhibits and commerce.

he Courtyards Festival will reveal Cordoba at its most festive, where the streets are filled with the sounds of flamenco and the scent of jasmine and orange blossom. During the days of the Festival, the residents of the old part of Cordoba proudly throw open their courtyards, specially decorated for the occasion with pots of geraniums, carnations and jasmine hanging on the whitewashed walls. You can visit them practically all day, and you’ll always be given a warm welcome by the hosts, as well as a chance to enjoy flamenco shows and to taste Cordoba’s delicious tapas and the Montilla-Moriles wine.

own south in the town of Lucban, Quezon, there’s also the kiping - a colorful, translucent rice tortilla that serves as an edible ornament of sorts. One can see lots of these at the Pahiyas Festival, an annual celebration held to usher in a bountiful harvest, and smashing good times. Originally observed as a way to revel these bountiful harvests, the festival attracts local and international tourists alike with its array of beautifully adorned houses and festival dishes. Residents decorate their homes with fruits, vegetables and dyed leaves known as kipings.

www.voyagersworld.in

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Travel Survey

Above average growth forecast for travel in India post a slow 2013 VW BUREAU

The Authority on World Travel & Tourism

Travel & Tourism Economic impact 2014 IndIa

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014 is expected to be a year of above-average growth for Travel & Tourism in India to counteract a weak performance for domestic travel in 2013. That is according to the World Travel & Tourism Council (WTTC), which has unveiled its Annual Economic Impact Data and forecasts for India today.

WTTC is the global authority on the economic and social impact of the Travel & Tourism Industry. WTTCs Annual Economic Impact Report 2014 for India shows Travel & Tourism’s economic contribution is expected to grow by 7.3% this year, outperforming the general economy by 2.5 percentage points.

Revenues gained from domestic tourism rose by 5.1% in 2013 and is expected to increase by 8.2% in 2014, The amount that International visitors spent in India rose by 6.2% in 2013 but is forecast to slow to a 2.9% growth rate in 2014.

President and CEO of WTTC, David Scowsill, says the predicted boost to

Voyager’s World > April 2014

tourism in 2014 will be appreciated after a tough year for the general economy in India; “Inbound tourism is continuing to grow both in terms of international tourist arrivals and international tourism receipts. But, it is the domestic market which will see particularly strong growth in 2014 with more investment and more Indians travelling”.

The Government of India has recently announced that it proposes to extend visa on arrival and Electronic Travel Authorization for tourists from 180 countries and to speed up the application process for those still requiring a paper visa to only three days. David Scowsill says that WTTC and WTTC India Initiative welcome this historic initiative; “This is a result of our continuing conversations with the Government authorities to encourage Freedom to Travel for legitimate, bona fide tourists who want to visit India. It will give a necessary boost and competitive advantage to India against other destinations in

South Asia and Middle East. This will also provide a major thrust to jobs and employment both direct and indirectly linked with the tourism sector in India. We hope the Government ensures an effective rollout of this much-anticipated program before the ensuing tourist season in 2014. Long term, we would also encourage India to move towards e-visa applications”.

A study undertaken by WTTC and UNWTO in 2012 (The Impact of Visa Facilitation on Job Creation in the G20 Economies, May 2012. UNWTO and WTTC) shows that India will gain from improvements to its visa regime. The research estimates that improved visa facilitation could result in up to 6 million more international visitors for India, resulting in US$8 million more spend and creating 1.8 million jobs over three years.

Scowsill continues; “This latest announcement is a significant step towards achieving these substantial economic gains. A simple additional step of adding the capability for multiple entry to these visas on arrival for a longer period such as 6 months could allow India to capitalise on the long term potential from Travel & Tourism”.

In 2013 Travel & Tourism contributed INR6,631.6 billion to the economy of India and generated 35 million jobs.

The WTTC research also highlights the size of Travel & Tourism around the world: • In 2013, Travel & Tourism contributed US$7 trillion to the global economy and is expected to grow by 4.2% in 2014. The total global contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 266 million jobs (8.9% of total employment) – one in 11 of all jobs on the planet • In 2014, the industry globally is expected to grow by 4.3% Scowsill says 2013 proved another successful year for the Industry; “Travel & Tourism’s contribution to the world economy grew for the fourth consecutive year in 2013, helped especially by strong demand from international travellers. Visitor exports, the measure of money spent by these international tourists, rose by 3.9% at a global level year on year, to US$1.3

trillion, and by more than 10% within South East Asia. It is clear that the growth in Travel & Tourism demand from emerging markets continues with pace, as the burgeoning middleclasses, especially from Asia and Latin America, are willing and more able than ever to travel both within and beyond their borders”.

However, Scowsill reminds Governments that they need to take action; “Travel & Tourism forecasts over the next ten years also look extremely favourable, with predicted growth rates of over 4% annually that continue to be higher than growth rates in other industries. Capitalising on the opportunities for this Travel & Tourism growth will, of course, require destinations and regional authorities, particularly those in emerging markets, to create favourable business climates for investment in the infrastructure and human resource support necessary to facilitate a successful and sustainable tourism industry.

At the national level, governments can also do much to implement more open visa regimes and to employ intelligent rather than punitive taxation policies. If the right steps are taken, Travel & Tourism can be a true force for good”.

According to the WTTC Economic Impact Report, in 2014: · Travel & Tourism growth is expected to outpace growth in the · T&T investment is forecast to increase by 5.6% increase · It is anticipated that there will be a 4.8% increase in visitor · At 8.3%, China is expected to grow the most of any G20 country · The sector is expected to generate around 6.5 million new jobs.

Scowsill adds; “The WTTC data underlines that Travel & Tourism is a key engine for continued global growth, which governments can’t afford to ignore. 2013 has been a really good year with strong demand from longhaul markets. 2014 looks like it will be even sunnier, due to rising incomes and falling unemployment in many countries and stronger consumer spending. International travel will grow slightly faster than domestic travel, with the expanding middle class, particularly in emerging markets, playing a big part in that.”

43>>

Travel Survey

Women TURN key consumers of ‘value & budget’ ACCOMMODATION VW BUREAU

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tayzilla.com recently unveiled some interesting findings of a market study on ‘travel patterns of women focused on the value & budget segment’.

The study is based on data collected from 80,000 users (male & female), making online bookings in the ‘value and budget’ segment from Stayzilla. com’s enormous network of 8000+ hotels across 1000 towns and cities in India. The study has been conducted across the 8 cities of Chennai, Bangalore, NCR, Mumbai, Kolkata, Hyderabad, Pune and Ahmedabad. This study is an analysis of bookings made from February 2013 to February 2014. The analysis covers 3 target segments - women travelling alone, women travelling in groups (of women), and women making booking decisions for their families/peers.

“Value and budget category” for the purposes of this study can be defined as room charges ranging from Rs 500 to Rs 3500 per night.

• Leisure travel tops the list contributing to 60% of overall online bookings in the ‘value and budget’ segment. This is followed by Business travel (25%) and Religious trips (15%).

• 70% of women travelling on leisure generally travel in groups and 30% travel solo.

What women want?

• Security and furnishings are top criteria for women making hotel bookings in this category. Women prefer to book hotels that are centrally located indicating their concern for security.

• Key facilities/offerings such as kitchenette, laundry, breakfast, etc.

Yogendra Vasupal, CEO & Founder,

Stayzilla.com, said, “For the last eight years, Stayzilla.com has had a dedicated focus on the ‘value & budget’ segment. We are delighted to note this increasing acceptance of this category and the growing consumption of our services among women travellers. We are confident that these trends will get stronger over the next few years.”

Key findings of the study: • Stayzilla.com has found that 13% of its travellers in the ‘value and budget’ segment are women, this number has doubled over the last one year.

• Additionally, amongst the women travel segment, Stayzilla has found an increased propensity for repeat travel. Almost 40% of the women traveller booking volume are repeat customers.

Destination of travel • Women prefer ‘value and budget’ hotel options while travelling to tier 1 cities which include Chennai, Bangalore, Mumbai, Delhi, Hyderabad and Kolkata.

• The top three cities that are popular destinations among women travellers, in the ‘value and budget’ segment, are – Chennai, Bangalore & Hyderabad.

• From the women travel booking volume in the ‘value and budget’ segment, 80% of online hotel bookings made by women are for tier 1 cities and 20% are for tier 2 cities.

• Travelling to multiple locations with shorter stays seems to be the trend, with women making multiple room bookings across cities. On an average women travel to an average of two cities on each trip.

Purpose of travel

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Flight Talk

44>>

Amadeus launches new platform for the airport of the future VW BUREAU

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madeus launched Amadeus Airport Common Use Service (ACUS), a next-gen airport platform capable of carrying out all passenger processing functions.

The cloud-based Software as a Service (SaaS) solution platform will allow airlines and ground handlers to share the physical space and the IT resources of the airport, eliminating hosting and development burden.

The majority of the world’s airports currently run a traditional and expensive common use model, including a long-term supplier and on-site IT infrastructure. The adoption of Amadeus ACUS will allow airports to eliminate costly on-site systems, lowering their operational expenses and minimising their environmental impact.

Furthermore, they will improve their agility and flexibility to respond to unforeseen situations such as weather disruptions and traffic peaks. Airlines will also be able to reduce costs thanks to centralised connectivity to airports and simplified passenger processing.

As a consequence of these streamlined operations, passengers will benefit from a quick and fluid airport experience.

Amadeus ACUS’ key features include: • Application virtualization technology - reduces airports’ need for on-site equipment, saving costs and space • Delivered via SaaS model, centrally hosted in a state-of-the-art

data centre – allows scalability and resilience for any size airport, airline and ground handler.

• Based on secure network connectivity and 4G communications – fast and easy to deploy and maintain, able to run operations both on and off the airport • Connection to all airline Departure Control System and airport applications – cost effective and centralised connectivity for airlines expanding their network to new airports whilst lowering network costs • Complete end-to-end solution delivery – from software to end-user hardware with 24-7 on-site support • Compatible with industry standards (CUPPS[3] and PCI[4]) – providing a secure and reliable solution John Jarrell, Head of Airport IT at

Amadeus, said, “The airport industry has advanced tremendously from the days of dedicated airline check-in desks towards a much more flexible and shared environment. It is now ready to embrace more change in order to maximise commercial and operational performance, and it can derive huge efficiencies from moving towards a common use service.”

“Airlines have already chosen cloud technology to run many critical applications that are centrally hosted, and I believe the airport industry will follow this trend with Amadeus ACUS. Our platform will enable the airport ecosystem to use its resources much more intelligently, ultimately improving passenger experience and taking the next step towards becoming the airport of the future,” he added.

CHAPMAN FREEBORN COLLABORATES WITH EYOS EXPEDITIONS VW BUREAU

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hapman Freeborn has collaborated with EYOS Expeditions, an outfit that specialises in chartering luxury expedition yachts to some of the most remote and remarkable places on Earth. With decades of experience exploring isolated areas in incredible vessels, EYOS are able to lead travellers to remote regions in absolute safety and uncompromising luxury.

The yachts EYOS work with manage to

Voyager’s World > April 2014

combine the luxury you would expect from a private superyacht with the safety of a rugged expedition vessel.

EYOS CEO Ben Lyons says: “There are very few yachts sailing that are purpose built for expeditions. We need to know they are capable of operating safely in remote regions. At the same time, our guests expect luxuries such as an on-board sauna or spacious marble bathrooms. The latest yacht

we are working with, the ENIGMA XK, has a large helicopter pad, a gym, massage treatment room, and an enormous Owner’s Suite with spectacular 180-degree views.”

ing scenery. The expedition leader will also share their knowledge and provide a greater insight and understanding of the region clients are traveling through.

As a result, guests are able to immerse themselves in luxury whilst traversing some of the most rarely visited parts of the planet. Adventurers could find themselves admiring colossal icebergs from the warmth of a jacuzzi and observing polar bears hunting for seals from the comfort of an opulent dining room.

the collaboration provides one of the most unique experiences available.

Clients are able to charter a private jet from worldwide departure points to their chosen destination with Chapman Freeborn, where they will then board their expedition vessel with EYOS. After a once in a lifetime experience, returning passengers can make full use of all the conveniences of private charter, working to their own schedule and flying home in absolute comfort, privacy and relaxation.

On-board the yacht, guests will be accompanied by an EYOS Expedition Leader carefully chosen to safely guide guests and work with the Captain to craft the perfect itinerary. More hands on travellers have direct access to the landscape and sights around them by means of their yachts on-board Zodiac. EYOS’ staff will safely guide travellers onto shore where they can get up close and personal with Penguin colonies, kayak amidst dazzling icebergs, cruise the face of majestic Glaciers and fully appreciate the awe-inspir-

In 2014 EYOS is able to include expeditions that feature Norway’s rugged coastline, the polar landscape of Svalbard, Greenland, Iceland, Antarctica and the islands of the South Pacific amongst many others. Travellers will even be able to travel the Northwest Passage, a crossing that even today only around 200 vessels have successfully completed.

45>>

Top View

Is Your Hotel’s Revenue Management Strategy ‘Mobile Compatible’?

Jean Francois Mourier, ceo, REVPAR GURU, discusses the importance of mobile and why it is the booking channel of the future.

VW BUREAU was used in other phases of the trip planning lifecycle.

According to 2013 SITA Air Transport World Passenger IT Trends Survey among global travellers, only 5% said they were using check-in and booking services on their phones, and 78% cited usability concerns and the limitations of the device as a reason they might not use mobile for travel.

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f you have read any hotel trade publications, listened to the news or watched the average consumer book a vacation in the past year, you may already know about mobile commerce (or mCommerce). Just like the name implies, mCommerce is any purchase made via mobile device, including smartphones or tablets.

While m-commerce used to be used primarily by tech-savvy Millenials, it has now gone mainstream across all industries: ³mCommerce constitutes $41.68 billion of the total $262.3 billion of [retail] ecommerce sales for 2013 (an increase of 68.2% from 2012) and accounts for 16% of total ecommerce sales.

Just like every other retail industry, mobile travel bookings are becoming more and more popular with all age groups and demographics. In fact, Booking.com recently reported: ³mobile transactions at Booking.com surged by 260% in 2013.

And based on the statistics, the percentage of travelers who choose to use mobile channels to book will only increase exponentially over the coming years. A recent PhoCusWright report showed that mobile travel bookings will more than triple over the next two years, to reach $39.5 billion by 2015, this is about 25% of total online travel market.

In PhoCusWright’s 2013 Traveller Technology Survey, the numbers of travellers who actually used a mobile device to book was more than 40% lower than the levels where mobile

But, there are clearly segments of the travel industry where mobile is vastly more successful than others. The most obvious of which is same-day hotel bookings.

Sojern’s Q4 2013 Travel Trends data indicates that 29% of hotel bookings were made the same-day of stay, down from 32% in the prior quarter (ostensibly because hotel availability during the holiday season is more challenging).

This phenomenon of same-day bookings is highly correlated to mobile bookings as evidenced by the success of HotelTonight and reports from Orbitz and Expedia noting that seven-in-ten of same-day bookings are through smartphones.

This trend of same-day bookings and high correlation to mobile success for hotel does not translate into all sectors of travel. For example, the same Sojern data shows almost an opposite trend for airlines bookings, with only 3% of airline bookings made the same day versus more than 50% made 31 days or more in advance.

This is undoubtedly tied to the drastic differences in hotel and airline revenue management practices, occupancy/load factors and other differences in the businesses.

What is fueling this increase in mobile bookings in the travel industry?

There are a few main factors that come into play: Improvements in mobile technology First there was the iPhone, then the iPad and now, the phablet (phone + tablet). Obviously, the ongoing improvements in mobile device technology have a strong impact on the us-

age of mobile booking channels. The more sophisticated the technology gets (and the bigger the screen), the more that mobile devices are replacing desktop (and other non-portable) technology.

As well as being more user-friendly, mobile technology has become much less expensive. With the introduction of Apple¹s less expensive iPhone 5C, sophisticated smartphone technology became accessible to all, which will have a significant effect on the usage of mobile devices in booking travel.

Consumers booking habits and comfort with technology As more people across all demographics become comfortable with the various types of mobile technology, the number of people who book via mobile will increase. Also, because some users may experience faster Internet speeds on their cell phone (via LTG/4G speeds) than they do on WiFi, many users choose to book via mobile ¬ even when they do have a computer and WiFi connection available.

Improvement in website technology In the past, companies had limited options in regards to offering mobile booking options. Both apps and mobile sites were cost-prohibitive and time-consuming to implement, meaning that few travel companies bothered to implement mobile-compatible options. But that is no longer the case.

With responsive site design, the website will automatically readjust itself to the size of the screen (and device) that it is being viewed upon, ensuring that customers who visit the site from any device will always have a consistent user experience.

(Almost) Universal Access to Internet/WiFi In most first-world countries, access to WiFi is almost universal either through coffee shops, restaurants, shops, consumers¹ homes, inflight (on the way to their destination) or public WiFi making it easier for con-

sumers book their hotel at the lastminute via mobile device. The more accessible the Internet, the more consumers will choose to book via mobile device.

Are you currently offering potential guests the ability to book via mobile?

If you aren’t, now is the time to start.

As mentioned earlier, mobile bookings are now highly popular with many different demographics ¬ not just the younger, tech-savvy ones. In fact, BI Intelligence released a report in late 2013 that proved that mobile bookers are a very attractive demographic for travel companies: • Consumers who use their mobile devices for travel-related services tend to have higher than average incomes: one-third of mobile travelers earn over $100,000 annually. Twelve percent make over $150,000.²[iii] • Business travelers are more likely toŠ book their travel on mobile (32% do so now).

As you can see, offering a mobile booking channel (be it a mobilefriendly website or an app), is a very good business decision, as it helps to you to reach a valuable demographic.

But in order to see the best possible results (in terms of increased revenue), your revenue management strategy has to be mobile-compatible as well. A mobile-compatible revenue management strategy is one that uses automated revenue management technology to collect, analyze, price and update a property¹s room rates, as market factors, inventory, etc. change.

Today, mCommerce is often used for last-minute bookings; in fact, a 2014 Hotwire survey showed that 80% of Hotwire’s bookings on a mobile phone and 70% on a tablet are made at the last minute (the day before or day of arrival)².[v] In order for your rooms to become visible to these last-minute bookers, your rates must be up-to-date and highly competitive until the very last second ¬ or else your competition will secure the booking instead of your property.

www.voyagersworld.in

Happenings

46>> British Airways Brings Its First 787 Dreamliner To Hyderabad

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ritish Airways brought in its first Boeing 787 Dreamliner to Hyderabad recently through its association with noted Indian actor Amitabh Bachchan. BA celebrated the arrival of the new aircraft at the Taj Falaknuma Palace, with The Opulent British Ball that witnessed the presence of crème de la crème of prominent personalities such as Amitabh Bachchan, Jaya Bachchan and British Deputy High Commissioner in Hyderabad, Andrew McAllister.

BA’s Boeing 787 Dreamliner aircraft touched down at Rajiv Gandhi International Airport, Hyderabad on 31 March 2014. The Dreamliners will feature elegant cabin designs fitted on British Airways’ new Boeing 777-300 ER aircraft.

Voyager's World wins accolades

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he Department of Tourism of Garden City College (GCC), Bangalore, organized the second edition of Travel Puraskar in March 2014 with the objective of acknowledging and appreciating professionals for their excellent contribution in various fields.

Voyagers World was nominated as the best travel magazine in India in the event. The ‘Travel Puraskar’ recognizes the emerging trends in the travel and tourism industry and honours trend setters.

It also acknowledges excellence across various sectors of the tourism industry like travel agents, tour operators, publications, hotels, airlines, on-road transportation services, event management, travel automation, wellness, travel writers and photographers, etc.

Dubai Food Festival turns an instant hit

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s the Dubai Food Festival concluded on 15 March with the Taste of Dubai, the festival saw over 11 key events, 26 international chefs and more than 700 restaurants participate in the food-related activities, tastings, promotions and activations.

Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), the Dubai Food Festival showcased the diversity of the Emirate’s culinary offer with cuisines inspired by the 5400 restaurants operating in the city, and the over 200 nationalities who call it home. Along with the opening and closing events, the main events comprised Gulfood, Grand Kerala Festival, Big Grill, Taste of Peru, and the Global Restaurant Investment Forum (GRIF).

Visit Florida organizes FAM trip to Miami, Tampa Bay and Orlando

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isit Florida recently organised a 10 -day Familiarisation trip to prominent cities of the Sunshine State like Miami, Tampa Bay and Orlando with a participation of Senior level travel agents from leading companies such as Flight Shop, N Chirag Travels, Ambe World Travels, Dove Travels, Tristar, Veena World, TUI, and Carnation Travels.

The FAM was escorted by Seldon Tenzing, Account Director, Visit Florida and was initiated with the objective of enhancing awareness and updating the participants on Florida and its offerings to discerning Indian travellers.

The entire trip included visits to theme parks, museums, shopping malls, and attractions such as Miami Zoo, Sea World, Universal Studios, Walt Disney World Resort, Florida Aquarium, Busch Gardens Tampa Bay, along with world-class shopping and unique dining options throughout the trip.

Voyager’s World > April 2014

Happenings

47>>

Visa-on-Arrival extended to S.Korea

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he Indian government has extended tourist Visa on Arrival (VoA) facility to citizens of South Korea, in an effort to increase people-topeople contact with that country. VoA with a maximum validity of 30 days with single entry facility will be offered to South Korean tourists at Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Thiruvananthapuram and Kochi airports at a fee of USD 60, the External Affairs Ministry said.

Jordan revises visa fees

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Tourists can also continue to avail the facility of obtaining visas at the Embassy of India in Seoul prior to their travel to India, if they so prefer. This facility will not be applicable to holders of diplomatic and official passports whose travel will continue to be governed by existing agreements between the two countries.

ased on a letter from the Ministry of Interiors, the Government of Jordan has announced an amendment in the cost of entry visas to the country, as per a release. As per the revision in the cost, the single entry visa, valid for two months, will cost JOD 40 (approximately USD 56). The double entry visa valid for three months will cost JOD 60 (approximately USD 85 USD) and multiple entry visas valid for six months will cost JOD 120 (approximately USD 170).

These changes in visa cost will not affect current regulations that allow for groups of five people or more, who are staying for a minimum of 48 hours, and are booked through a local DMC, to enter Jordan, visa free.

www.voyagersworld.in

Happenings

48>> Multiple laurels for Goa Tourism

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oa Tourism won four awards from Travel & Leisure India and South Asia edition, for the Best Honeymoon Destination, Best Family Destination, Best Leisure Destination and the Best Party Destination for India and South East Asia. It also emerged as Runner Up for Best Wedding Destination. The awards were conferred at a function held in New Delhi recently. Dilip Parulekar, Tourism Minister, Goa, said: “This matches with our aim of promoting the state as an all-round, 365-day destination. In 2013 our tourist arrival figures went up by 12% compared to the previous year and we are optimistic that with all the initiatives taken by Goa Tourism, the number will increase further this year around.

Bonton conducts 15-city roadshow

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onton Tours Pvt. Ltd concluded Abu Dhabi Roadshow in 15 cities across India from 25March to 4 April. The roadshow was flagged off in Vijayawada and Jaipur followed by Kochi, Chandigarh, Madurai, Coimbatore, Lucknow, Varanasi, Kolkata, Guwahati, Rajkot, Pune, Surat, Nagpur and Ahmedabad. Official sponsor - Yas Island, Tourism Partner - Abu Dhabi Tourism Board and Hospitality Partner - ShangriLa Hotel joined hands. The event started with a presentation on Bonton Group of Companies and continued with Abu Dhabi, Yas Island and Shangri – La Hotel followed by lunch/dinner. At the end, a lucky winner was presented with travel packages to Abu Dhabi in association with Shangri – La Hotel.

NHCC wins HICSA Hotel of the Decade, Mid-Market Hotel

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ovotel Hyderabad Convention Centre (NHCC) won the HICSA award under the Best Hotel of the Decade in the Mid-Market. The win marked yet another key milestone by the hotel as they received the award for Best Mixed-Used Property Hotel at the 2nd Annual Hotel Build India Awards presented by ITP Publishing Group India & Hotelier India. The award was presented in recognition of the work undertaken by Novotel Hyderabad Convention Centre as a mixed use property for residential and convention purposes.

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Peter Frawley, General Manager Delegate Accor AP Hotels and Goa Hotel Operations said, “The recognition from HICSA marks another key win for Novotel Hyderabad Convention Centre following our recent recognition for Best Mixed-Used Property Hotel at the Hotel Build India Awards. We are very pleased to receive the award.”

1 Year, 12 Issues Rs. 800 (Inclusive of Rs. 200 for postage) 2 Year, 24 Issues Rs. 1,600 (Inclusive of Rs. 400 for postage) 3 Year, 36 Issues Rs. 2,400 (Inclusive of Rs. 600 for postage) Name Designation Company Name Address City Pin State Tel. Fax E mail

Voyager’s World > April 2014

Cheque/DD to be drawn in favour of Sphere Travel Media & Exhibitions Pvt. Ltd. Payment must accompany order with Enclosed herewith is my Cheque/DD Cheque/Draft No. Drawn on No 245 Amar Jyothi Layout, Domlur, Bangalore - 560071 Phone: 080- 4083 4100 circulation@voyagersworld.in www.voyagersworld.in

Top Appointments

49>>

Pariva Rustagi

Amit Midha

Regional Director, Sales - India, Hilton Worldwide

General Manager, the Courtyard by Marriott Bilaspur

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he Marriott International appointed Amit Midha as General Manager of Courtyard by Marriott Bilaspur. With over 15 years of experience, he had worked with Jaypee Hotels, Oberoi Hotels, Madinat Jumeirah in Dubai, Grand Hyatt in Mumbai and Delhi, etc. In his new role he is responsible for strategic leadership expertise to manage the property.

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ilton Worldwide appointed Pariva Rustagi as Regional Director of Sales for India.

Her experience in hospitality spans almost 20 years. Most recently, she was Director, National Sales – India, Marriott International Inc. She has also worked at The Oberoi and Shangri-La Hotel New Delhi. She will lead sales efforts for the Hilton Worldwide portfolio in India.

Radhakrishnan

Ranju Alex

General Manager (Commercial), Air India

General Manager, Goa Marriott Resort & Spa

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anju Alex has been appointed as the General Manager of the Goa Marriott Resort & Spa. She moves to Goa after completing a successful tenure with the first Marriott property in Pune as the GM of Courtyard by Marriott, Pune Hinjewadi. In her new role, Ranju will overseeall aspects of operational and strategic management of the property .

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.Radhakrishnan has taken over as General Manager (Commercial) of Air India Southern Region. He started his career in Commercial Dept. at Madurai in 1977. He served in various capacities in southern region. For the past four years he was looking after Sales & Marketing in addition to the activities of ground handling for Southern India.

Nicholas Dumbell

Nayan Seth

General Manager, Bengaluru Marriott Whitefield

General Manager, Taj Wellington Mews

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ayan Seth has joined Taj Wellington Mews as the General Manager. With over 20 years of experience, he has worked with the Taj Mahal Hotel in Delhi, Taj Mahal Palace in Mumbai and most recently as General Manager of Taj West End. In his new undertaking, Nayan will be in charge of the complete running of the property.

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engaluru Marriott Whitefield appointed Nicholas Dumbell as the General Manager.

Prior to this, he was associated with the Renaissance Kiev Hotel, Breadsall Priory; Marriott Hotel and Country Club. In his new role, his key responsibilities would also include holistic supervision of various departments as well as employee training.

Vikas Sharma

Sameer Duggal

General Manager, Hilton Bangalore Residences, Bangalore

Head of Sales India, Virgin Atlantic

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irgin Atlantic appointed Sameer Duggal as Head of Sales, India. Prior to this, he was working within Virgin Atlantic as Sales Manager for the Northern and Eastern region. With over 18 years of experience in the travel trade, working with airlines and TMCs internationally.

In his new role, Sameer will be responsible for Virgin Atlantic’s Sales India-wide.

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ilton Bangalore Residences announced the appointment of Vikas Sharma as General Manager. With over two decades experience, he had worked earlier with the Chancery Pavilion Bangalore, Taj Hotels Resorts & Palaces in Mumbai and Sri Lanka, InterContinental New Delhi and the Radisson Hotel, New Delhi.

Vivek Anand

Vikas Sharma

Country Manager- Mauritius Tourism Promotion Authority

General Manager, Hive Panipat

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ive Panipat appointed Vikas Sharma as the General Manager of the hotel. With 14 years of experience in the hospitality industry, he has worked with Amalgam Management Solution, The Grand Pearl Hotel and Hotel JBL to ame a few. In his new role, he would oversee the operations of the property.

V

ivek Anand has joined OM Tourism to head MTPA as Country Manager. With over 30 years of experience in marketing, publishing and printing in Publicis, Ajanta and Express and having managed brands as Monte Carlo, International Olive Council, etc. Vivek will head the team promoting Mauritius in India.

www.voyagersworld.in

Events Calendar

50>>

networking is the key May2014

September2014

5, 6, 7, 8

3, 4, 5

Arabian Travel Market Dubai International Convention & Exhibition Centre

2, 3

World Travel Market Africa Cape Town,South Africa

10, 11, 12

INDABA South Africa

IBTM India ITC Grand Chola, Chennai

5, 6, 7

India International Travel Mart Gurgaon, Delhi

12, 13, 14

India International Travel Mart Mumbai

17, 18, 19

June2014 4, 5, 6

Thailand Travel Mart Thailand

22, 23, 24 Routes Africa Zimbabwe

24, 25, 26

Gujarat Travel Mart Mahatma Mandir, Gandhi Nagar Gujarat

PATA Travel Mart 2014 Phnom Penh, Cambodia

October2014 3, 4, 5

Holiday Expo Nagpur, Maharashtra

27, 28, 29, 30

International Golf Travel Mart Villa Erba, Lake Como, Italy

29, 30, 31 ITB Asia Singapore

July 2014 11, 12, 13 July

India International Travel Mart Chennai

18, 19, 20 July

India International Travel Mart Bangalore

November2014 3, 4, 5, 6

World Travel Market London

7, 8, 9

Holiday Expo Vishaakapatanam

August2014

21, 22, 23

8, 9, 10

28, 29, 30

Holiday Expo Vadodara, Gujarat

Voyager’s World > April 2014

India International Travel Mart Pune

India International Travel Mart Hyderabad