#01, may 2017 signmag.com
Felice Typeface Heretic Studio Paul Rand
future past
present
CHF 10
Everything is design. Everything !
– Paul Rand
sign magazine – #01, may 2017 – signmag.com
authors François Hoang, editor and one of the writers one the blog Abduzedo. abduzeedo.com Judith Carnaby, illustrator, writer and founder of Illustrators Illustrated. illustratorsillustrated.com Mariam Aldhahi, managing editor of Magenta. magenta.as
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sign magazine – #01, may 2017 – signmag.com
contents
Paul Rand
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past Timeless Advice from Legendary Designer Paul Rand
Heretic Studio
Felice Typeface
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28
present
future
Studio visit : Heretic
Editorial design : Typeface Felice the Book
past
sign magazine – #01, may 2017 – signmag.com
by Mariam Aldhahi, magenta.as
Timeless A from Lege Designer P
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Advice endary Paul Rand
past – timeless advice from legendary designer paul rand
It seems that every few months, there’s a new “next big thing” that promises to change both how designers approach their work and how people consume it. Sometimes, it’s a new platform that demands different packaging of content, or hardware that requires new type of user interaction. These shifts mean designers are constantly reapplying the skills they learned in
sign magazine – #01, may 2017 – signmag.com
a time before Snapchat or the Apple Watch.
A new collection of Rand’s best essays offers wisdom for today’s designers. While adapting to change is a design-industry norm, there are few people who understand the tension of staying ahead in an ever-changing field better than Paul Rand, the iconic designer behind the branding of IBM, ABC, and UPS. Rand began writing about design in the ‘80s, toward the end of his career, documenting the challenges common to designers by reaching from his own experiences in advertising. And even though this year marks the 20th anniversary of Rand’s death — and he never had to design for a computer screen or smartphone — Rand’s lessons, as gathered in Paul Rand : A Designer’s Art, can provide relief and insight for designers today.
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sign magazine – #01, may 2017 – signmag.com
past – timeless advice from legendary designer paul rand
Brochure, Coordinator Inter American Affairs, 1943
Trade Advertisement, Smith, Kline & French Laboratories, 1945
Cover design, Alfred A. Knopf, 1960
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sign magazine – #01, may 2017 – signmag.com
past – timeless advice from legendary designer paul rand
Cover design, American Institute of Graphic Art, 1968
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« Be both beautiful and useful.» “Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function : the integration of the beautiful and the useful. Copy, art, and typography should be seen as a living entity ; each element integrally related, in harmony with the whole, and essential to the execution of an idea. Like a juggler, the designer demonstrates his skills by manipulating these ingredients in a given space.”
« Find inspiration in the mundane.» “Ideas may come from anywhere, anything, anytime, anyplace. For the most part, however, I believe that they spring from rather unromantic, sometimes unexpected, or even unsavory sources. The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum—embraced with equal curiosity. He takes snapshots, makes notes, records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.”
sign magazine – #01, may 2017 – signmag.com
past – timeless advice from legendary designer paul rand
Ideas may com anywher anything, a
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me from re, anytime, anyplace.
present
sign magazine – #01, may 2017 – signmag.com
by Judith Carnaby, illustratorsillustrated.com
Studio vis Heretic
sit :
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sign magazine – #01, may 2017 – signmag.com
present – studio visit : heretic
Ink on paper. Geometric forms. Colour. Luke Frost, Jon Rundall and Therese
don’t have to squeeze anything else in as
Vandling make up Heretic – an
the impressively-equipped East London
experimental illustration and print-
Printmakers is just down the hall.
making studio based in London. The engaging trio share a room in the Space Studios complex, just around the corner from the freshly green London Fields in Hackney. The bikes, prints and paintsplattered trestle-tables of many other artists, designers and illustrators fill the former industrial building. In Heretic’s studio bright jars of ink and piles of books and paper haphazardly spill out of the shelves ; a huge drying rack fights for space with an Original Heidelberg letter-press. Handily for Heretic they
Therese, Jon and Luke also work independently in design, illustration and printmaking but their shared print studio is the space for them to work collaboratively and experimentally. Formed in 2005, Heretic has produced work for a number of clients, most recently the 500ish unique screen-printed covers for the People of Print magazine, Print Isn’t Dead – Element #002. They also create illustrations for magazines like Architectural Review or books like The Duchamp Dictionary,
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illustrated by Heretic and designed by Therese for Thames & Hudson. Heretic started out creating quite detailed, abstract collage-style illustrations but over the last few years they have become more interested in reducing the imagery and number of variables used in creating a print. Now they are searching, playing and experimenting with the process of screen-printing as a medium. Ink on paper. Geometric forms. Colour. Heretic’s exploration of process has resulted in simple, more controlled and considered prints, yet the very nature of hand-printing ink gives the images an exciting element of chance. Each print is unique and despite their simplicity are complex and rich.
Spectral Nation is their major ongoing series of work and the prints are meditations on colour. Eye-watering neon yellow marbles with light grey. Lush purple fights with a burning sunset-orange, which is soothed by a deep forrest green. In their stunning Neon Moonrise works, the colour gradients contrast and enrich each other while the huge 170cm x 130cm prints physically draw you in—they’re dazzlingly hypnotic. With their original prints and high technical standard, Heretic’s innovative work would be the middle of an intensely bright Venn diagram that blurs the spaces of illustration, design and print-making.
sign magazine – #01, may 2017 – signmag.com
present – studio visit : heretic
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sign magazine – #01, may 2017 – signmag.com
present – studio visit : heretic
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Heretic’s innovative work would be the middle of an intensely bright Venn diagram that blurs the spaces of illustration, design and print-making.
sign magazine – #1, may 2017 – signmag.com
sign magazine – #01, may 2017 – signmag.com
future by François Hoang, abduzeedo.com
Editorial d Typeface the Book
design : Felice
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sign magazine – #01, may 2017 – signmag.com
future – editorial design : typeface felice the book
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Having a passion for typography, Nico Inosanto spend much of his time making new typefaces.
Nico Inosanto is a graphic designer based in Neuchâtel, Switzerland. He focus his work mainly on typography for the making of new typefaces. We are taking a look at actually a book about an elegant and classy typeface of Nico’s called Felice. Taking on the approach of its editorial design work, the book is simply beautiful and conservative with its minimal pages and some highlighting the font with composition to devour. Nico Inosanto is graphic designer that works mostly with type. Having a passion for typography, Nico spend much of his time making new typefaces. Make sure to follow his work on Behance (behance.net/NicoInosanto).
sign magazine – #01, may 2017 – signmag.com
future – editorial design : typeface felice the book
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The book is simply beautiful and conservative with its minimal pages and some highlighting the font with composition to devour.
sign magazine – #01, may 2017 – signmag.com
future – editorial design : typeface felice the book
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sources Cover : paul-rand.com Timeless Advices from Legendary Designer Paul Rand : MAGENTA, https ://magenta.as/timeless-advicefrom-legendary-designer-paul-rand-61947bd68a62#. hx52w7d2v Heretic Studio visit : ILLUSTRATORS ILLUSTRATED, http ://www. illustratorsillustrated.com/studio-visit-heretic Editorial Design : Typeface Felice the Book : ABDUZEEDO, http ://abduzeedo.com/editorial-designtypeface-felice-book
sign magazine – #01, may 2017 – signmag.com