Stepping into Technogym’s Soho boutique is like visiting a fitness center from the future. Mounted on the wall like a crown jewel, the mirrored $20,000 Kinesis machine reflects back nearby models on display, like the high-performance, lowimpact Cross Personal, fetching north of $14k and equipped with noise cancellation and Dolby surround-sound. Nerio Alessandri, trained as an industrial designer, founded the brand in Cesena, Italy in 1983, and his impressive fleet can currently be found in 80,000 gyms and over 200,000 homes worldwide. Thanks to their sleek collapsable design, courtesy of Italian architect Antonio Citterio, the brand’s fitness products are tailor-made for elite home gyms and luxury yachts alike. “It’s really an interior design
concept,” says Alessandri. As visitors to cleared and calories burned into currency the Soho showroom can attest, the mir- units called “MOVEs,” which can be comrorlike pieces are hybrids between state- pared with friends and fellow users’ data. of-the-art equipment and home design Many of the machines also allow one to accents, whether in workout mode or hung train in real time with other users or on on the wall. In Cesana, Italy, an entire vil- VR-like tracks and hills perfectly mimicking famous trails around the world. lage is a monument to the brand’s futuristic legacy. “We need to have our team and For 2019, Technogym will be launchour customers immersed in a wellness vil- ing an all-new line of machines called lage,” explains Alessandri. Also important Skill Athletic. “It’s designed with different to the wellness center is sustainability. The sports in mind,” explains Alessandri. But heating and cooling systems are designed the brand is just as active on the design to reduce emissions and the restaurant front, working to debut a new, top-secret serves zero waste food. product at Milan Design Week in April. Further differentiating the brand is “Innovation has always been key to the the technology embedded in each of Technogym brand,” says Alessandri. “We its machines, in the cloud and beyond: don’t want to be just a machine or equipTechnogym’s Mywellness app tracks ment company. We want to be able to offer every physical activity, transforming miles experiences to people.”
VMAN
FITNESS
TECHNOGYM BURNS THE MUNDANE FROM FITNESS
Your body is a temple. These sculpted machines are the workout buddy to match. SHORTS RON DORFF
PHOTOGRAPHY JEIROH YANGA TEXT KRISTEN BATEMEN
