Academy Inductee,
•It’s a level playing field for everybody to… build their brand, build their business, build revenue if that’s what they want. The opportunity is ripe. •It’s very similar to radio, but it’s very unique from radio too. There’s no limits, there’s no limits on duration, Rob Greelenn, VP Podcaster Relations, Voxnest (Photo: Clarity PR) there’s no limits on what you can do and what kind of content you can of Podcasters Hall of Fame create. It’s all up to your imagination. • Podcast is a broadcast type of medium. It’s a medium Rob Greenlee started out on
radio back in 1999.’ With a BBA in Business Adminis“Podcasting is a level playing field.” - R. Greenlee tration with a Marketing Concentration, Rob’s show WebTalk World Radio Show was heard on XM satellite that people request. It’s not a push medium like radio, radio and is recognized as the first broadcast radio program it’s more the listener comes in and chooses you. They in the world to begin podcasting on Sept 15th, 2004. Passionate about “85% of people who listen to podcasts, listen to the end.” - Edison Research communication, connectivity and building others, typically choose you because of maybe how they’ve Rob begin ‘helping people do the same’ and ‘helped people heard of you in the past. transition over to digital with what they were doing with • Podcast creates a very personal connection. The voice and radio’. medium is very personal and that’s how you have to
A weekly podcaster and Vice President, Podcaster Relations, Voxnest, Rob took a moment to speak with me during National Association of Broadcasters (NAB) Show NYC. Here are six takeaways from our conversation:
treat it. You’re creating friends. • All sorts of people from all sorts of mediums are jumping on board from television to radio to magazines, etc…. People are seeing it as an opportunity to connect with audiences in a real and authentic ways. It’s an exciting time for podcasting.
• The smallest content creators – individuals – can create podcasts that are compelling and interesting to communities as well as the largest media companies in the world can do the same thing.
Rob Greenlee is still a weekly podcaster by co-hosting of The New Media Show audio & video podcast that airs LIVE every Saturday morning at 9am PST/Noon EST and Spreaker Live Show on Spreaker every Wednesday at 3pm PST Live.
