GoPro Media Kit

9/30/2014 Contact: Margaret Murphy, Olson Public Affairs Director, (800) 467-7642, (murphy@olson.com), or Dennis Ryan, Olson Senior Account Executive, (800) 467-2467 (ryan@olson.com) GoPro Announces the Most Powerful GoPro Lineup Ever –HERO4 SAN MATEO, Calif. – GoPro, maker of the world’s most versatile camera and enabler of some of today’s most engaging content, announced today the release of the HERO4 line of cameras.

HERO4 is the highest performance line of devices GoPro has ever made and includes the HERO4 Black, HERO4 Silver and HERO camera models.

The new HERO4 line will be available starting Oct. 5 on GoPro.com and at select retailers worldwide. The HERO4 Black will retail for $499, while the HERO4 Silver will retail for $399. HERO, the perfect entry-level GoPro, will retail for $129.

The HERO4 Black features 4K video at 30 frames per second (fps), 2.7K video at 50fps and 1080p video at 120fps. Additional features include 50 percent faster Wi-Fi paired with Bluetooth that allows for enhanced GoPro app performance and improved power management.

An updated user-interface also offers improved discoverability and access to key camera controls.

“In the past, users have had to choose between capturing video or photos of an experience. Using HERO4 Black, users can capture 8.3 megapixel photo stills from the 4K30 video, eliminating the need to choose one or the other,” said GoPro founder and CEO Nicholas Woodman. “This is just one of the many new amazing capabilities that the HERO4 Black provides.”

The HERO4 Silver features GoPro’s first ever built-in touch display. The built-in touch display will not affect the professional quality video capture, which includes 2.7K video at 30 fps, 1080p video at 60fps and 720p video at 120 fps on the HERO4 Silver. Similar to HERO4 Black, HERO4 Silver will include 50 percent faster Wi-Fi paired with Bluetooth.

“Prior to the HERO4 line, our cameras did not include a touch-display convenience. The HERO4 Silver is the first GoPro camera to offer this feature which will allow users easier camera control, shot framing and playback,” said Woodman. “We are excited by the amazing content to come from our users given this new feature.”

-more-

The GoPro HERO was designed with simplicity in mind and is GoPro’s most affordable camera to date. HERO captures 1080p video at 30fps and 720p video at 60fps and is housed in a rugged, waterproof casing. While HERO’s price point makes GoPro accessible to everyone, GoPro’s eye-popping footage capture, that has made it the best-selling cameras in the world, remains intact.

Oct. 5 will also see the release of new mounts and accessories from GoPro. The Smart Remote, which is wearable and waterproof, allows users to control their GoPro from up to 600 feet away. The Handler, a compact floating handgrip, allows users to shoot stable footage in and out of the water. The Battery BacPac attaches to users GoPro to extend battery life and the LCD BacPac serves as a detachable LCD screen to allow for easy shot-framing and content playback.

“As the enabler of some of today’s most engaging content, GoPro is confident in what our new cameras and accessories can do for users and excited by what users will be able to produce from our new products. We are looking forward to seeing the amazing content we have come to expect from our users,” said GoPro’s Senior Vice President of Media Zander Lurie.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn. ### GoPro, the maker of the world’s most versatile camera and enabler of some of today’s most engaging content, was founded in 2002. What started as an idea to aid athletes in selfdocumenting their sport has expanded into a widely adopted solution for users to self-document their varied interests. GoPro’s mission is to transform the way in which users capture, manage, share and enjoy meaningful life experiences. It’s your life…GoPro!

GoPro HERO4 Release

Total Time: 1:00 Margaret Murphy, Producer

ANNOUNCER: GOPRO HAS ANNOUNCED THE RELEASE OF ITS MOST POWERFUL CAMERA LINEUP EVER, THE HERO4 CAMERAS. THE RELEASE WILL INCLUDE THE HERO4 BLACK, HERO4 SILVER AND HERO CAMERA MODELS. GOPRO FOUNDER AND CEO NICHOLAS WOODMAN: WOODMAN: “The HERO4 lineup is GoPro’s most advanced and powerful lineup to date. HERO4 Black will eliminate the need for users to choose between capturing moments in video or photo. The HERO4 quality allows for 8.3 megapixel photo stills to be captured straight from video. HERO4 Silver is the first GoPro to include a built-in touch display, and the HERO model is our most affordable camera yet.”

ANNOUNCER: THE HERO4 LINE WILL BE AVAILABLE STARTING OCTOBER 5 ON GOPRO.COM AND AT SELECT RETAILERS. OCTOBER 5 WILL ALSO SEE THE RELEASE OF NEW MOUNTS AND ACCESSORIES FROM GOPRO. GOPRO PRESIDENT TONY BATES IS EXCITED BY THE NEW POSSIBILITIES THE HERO4 LINE WILL BRING USERS AND BY THE NEW CONTENT USERS WILL BRING GOPRO. BATES: “GoPro is proud to be the enabler of some of today’s most engaging content.

Our mission is to transform the way in which users capture, manage, share and enjoy meaningful life experiences. We are excited to see what our new cameras and accessories are able to do for our users, and even more excited by the content that users will bring to GoPro.” -more-

ANNOUNCER: FOR MORE INFORMATION REGARDING GOPRO’S HERO4 RELEASE, CONTACT MARGARET MURPHY AT OLSON MEDIA AT 800-467-7642. THAT NUMBER AGAIN IS 800-467-7642.

-###

The GoPro Hero, GoPro Hero4 Black and GoPro Hero4 Silver are the latest portable-action cameras released by GoPro. The Hero4 line is the most advanced GoPro’s offered, taking Emmy Award-winning GoPro performance to new levels. Key Hero4 features include built-in Wi-Fi and Bluetooth, HiLight Tag, QuikCapture convenience, Night Photo and Night Lapse, professional audio performance and Protune.

This photo was captured by Burak Tuzer with the GoPro Hero4 Black while paragliding above Oludeniz Fethiye in Turkey.

Amanda Brewer, who works at White Shark Africa in Mossel Bay, South Africa to promote shark conservation, captured this photo with her GoPro Hero4 Silver. This photo has been featured on the GoPro Instagram account as one of its photos of the day. The photo has amassed 360,000 likes, been commissioned for a billboard near the port at which it was taken and has received international press coverage. The photo, and accompanying story, have been run in Time Magazine as well as appeared on the Today Show and Good Morning America.

SENIOR STAFF BIOGRAPHIES Nicholas Woodman, Founder and CEO Nicholas Woodman serves as the founder and CEO of GoPro. Woodman graduated from the University of California in San Diego with a bachelor’s degree in visual arts and creative writing. Post-graduation Woodman founded two startups, EmpowerAll.com and funBug. In 2002, after funBug was unable to gain traction with users and shut down, Woodman traveled around the world surfing.

Woodman started GoPro in 2002 during his travels to Australia and Indonesia. Woodman used a 35-millimeter camera attached to the palm of his hand by a rubber band in an attempt to capture his surfing activities on film. After seeing amateur photographers unable to capture quality action shots of their activities, Woodman’s surfing trip became his inspiration to found GoPro. In 2004 Woodman released his first video camera, selling the product everywhere from surf shops to at-home shopping networks such as QVC. Recently, GoPro became a publicly traded company on the NASDAQ, valuing GoPro at $2.25 billion and Woodman at $1.3 billion.

Zander Lurie, Senior Vice-President of Media Lurie serves as senior vice president of media for GoPro. Lurie provides strategic leadership of the creation, curation and distribution of the diverse video content GoPro receives.

Lurie reports to GoPro president Tony Bates.

Prior to working for GoPro, Lurie worked at Guggenheim Digital Media, where he was in charge of acquiring the online video site Hulu. Prior to Guggenheim Digital Media, Lurie spent time at CBS and served as CFO of CNET. Lurie’s past positions have equipped him with deep experience in digital content as well as new and traditional media.

Tony Bates, President Bates serves as the president of GoPro as well as a member of the GoPro board. Bates leads the scaling of GoPro’s fast-growing media operations, moving the company away from a hardware company into one of the first media companies to capture content using exclusively its own hardware. Bates reports directly to GoPro founder and CEO Nicholas Woodman.

Prior to GoPro, Bates worked as an executive for Microsoft, in addition to holding board membership positions at YouTube and LoveFilm as well as working at Skype. Bates has published 12 IETF RFCs in the areas of Internet Routing and Operations and has 10 patents in layer 2 and later 3 innovations.

BACKGROUNDER

Founded in 2002, GoPro is the maker of one of the world’s most versatile cameras and enabler of some of today’s most engaging content. A 26-year-old surfer, Nicholas Woodman started GoPro during his travels around Australia and Indonesia to provide amateur photographers with a way to capture quality action shots of their activities.

While GoPro began as an idea to help athletes document themselves engaged in their sport, GoPro has expanded to become a widely adopted solution for everyday people to document themselves in their varied interests. GoPro offers users cinema-grade, panoramic, point-of-view footage by strapping the camera to users helmets, handlebars, surfboards or even themselves. GoPro’s mission is to transform the way in which users capture, manage, share and enjoy meaningful life experiences.

Today, GoPro is valued at $2.25 billion and shows no signs of slowing down with Olympic athletes, Hollywood directors, the NFL, The Rolling Stones and even police forces and the U.S. military incorporating GoPro cameras into their activities. What GoPro makes is the world’s most versatile camera –what GoPro does is enable users to share their life through incredible photos and video.

Contact:

Margaret Murphy, Public Affairs Director (800) 467-7642 murphy@olson.com