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SALESAND MARKETI NGTI PS FORYOURSTARTUPI N 201 8
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St r at egi est oupyour gamei n2018 byDi gi t alBus i nes s St r at egi s t DeepakChauhan
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Messagef r om t he DeepakChauhan Di gi t alBus i nes sSt r at egi s t
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Theaver ageamountoft i me s panperpi eceofcont ent hasgonedr as t i cal l yl ow, cr edi tt ot heunf at homabl e amountofcont entbei ng pus hedever ys econd.For yourbr andt os t andout ,i t ’ s i mpor t antf oryout ofigur e outwayst ocommuni cat e t heval uepr opos i t i oni n t hats hor tt i mes pan.Fai l i ng t odos o,you’ r ewel lonyour pat ht obel ef tbehi nd.
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1 . FOCUSON A VIABLE PROPOSI TI ON
WORK WI TH THEPRI NCI PLEOF
2. MINIMALVIABLEPRODUCT I twoul dbes ui ci dalt o cr eat eapr oductf ora mar kett haty ouhav en’ t s t udi edy et . Butnow t hat y ou’ v es t udi edt hat par t i cul armar ket , y ouneed t oi mpl ementt hei deaof mi ni malVi abl ePr oduct , wher ey ourpr oduct capt ur est her oughi deaand br i ngsi tt ot hemar ket i mmedi at el y .
WI TH THI SI DEA,YOU CAN EASI LYVALI DATEYOURPROJ ECTTHROUGH GAI NI NG SOMEMEANI NGFULFEEDBACKTHATWI LL GO A LONG WAYI NTO MAKI NG YOURPRODUCTTHEBESTFORSOLVI NG A PARTI CULARPROBLEM. I N THI SFASTPACED BUSI NESSENVI RONMENTWHERECONSUMERNEEDSSHI FTLI KETHEWI ND,LAUNCHI NG A FI NI SHED PRODUCTWOULD BERI SKYASYOU MI GHTDELI VERSOMETHI NG THATHASVERYLOW MARKETVALUEORHASNONEAT ALL.YOU WANTTO AVOI D THI SPATH,UNLESSYOU’ VEDONEYOURRESEARCH I NSI DEOUTAND HAVEALREADYVALI DATED YOURI DEA THROUGH SOMEOTHERMEDI UM.
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3.ENGAGEYOURAUDIENCE Somet i mesi t ’ sgoodt oengagey ouraudi ence r at hert hans el l i ngt hem di r ect l y . Now t hatwear ei n t heer aofs oci almedi a, y oucaneas i l yt ar gety our audi encebydemogr aphyandact ual l yengage t hem wi t houts oundi ngl i key ou’ r es el l i ngt hem s omet hi ng. Youwantt obeasact i vel ys uppor t i veaspos s i bl e.Thi s coul dmeanpar t i ci pat i ngi ns oci almedi adi s cus s i ons , s har i ngpos t sands oont os t ar twi t h.Ther ear es ever al advancedengagementt ool st oi nt egr at ewi t hyourwebs i t e t oengaget hevi s i t or s . mi st obui l das ol i dbr andt hati st r us t wor t hyand Theai t hatwhi chi sper cei vedaski nd.Sonextt i mes omeonei s l ooki ngf orapr oductar oundyourni che,t hey’ l lmos tl i kel y pi ckyou.
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4.CONCENTRATEON
BUI LDI NG GOOD USER EXPERI ENCE
Longl as t i ngr el at i ons hi pswi t hanaudi encei s bui l tt hr oughs har i ngy ourbr andname, v al ues , pr oduct sands er v i ces . Eveni fyoui mpl ementt hebes ts al esandmar ket i ng t i psands ki pt hi sone,you’ l ls t i l ll eavemoneyont he t abl ebecaus et oday’ saudi encei sr ecept i veand r eflect i vet oowhenof f er edbr andval ueandgood us erexper i ence.I nf or m andi ns pi r ewi t hcont ent . Bydoi ngs o,youar es t r engt heni ngyourvoi cei nt he ni che.A pr opercl i entmanagements ys t em i sgood f orconnect i ngwi t hcus t omer s .Whencr eat i ng cont ent ,payat t ent i ont os i mpl i ci t yandt one.
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5.PAYATTENTION TO SIGNS
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OFPREMATURESCALI NG
I t ’ seas yt oov er l ooks i gnsof pr emat ur es cal i ng. Butwhatexact l y i spr emat ur es cal i ng, andwhyi si ta deat ht r ap?Fi r s tofal l , s cal i ngi sa poi ntwher eas t ar t upi s exper i enci ngpos i t i v egr owt h. I fyou’ r eexper i enci ngmor es al esand hi r i ngqui t eof t en,you’ r es cal i ng. However ,t r oubl esbegi nwhenyougr ow onear eaandf ai lt os ynchr oni zeot her el ement sofyours t ar t up. Toavoi dt hi spr obl em,f ocusmor eon yourcus t omer sandt hei rf eedback. Bef or es cal i ngyourpr oduct ,car r yout i ndept hmar ketf or ecas t i ng.
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P r e m a t u r e S c a l i n g
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6.MAKEITEASIERFOR
PEOPLETO DI SCOVERYOU Hav i ngas i mpl ebl ogors oci almedi a pagei nt he21s tcent ur yi s n’ ts u ci ent enoughf orpeopl et odi s cov ery ou. I mpl ementSEO t echni quest omake y ourwebs i t eeas yt ofindi ns ear ch engi nes . Us ekeywor dst hatar es peci fict oyour ni che.Thi scoul dmeanyoumayneedt o l ear nt het r i cksoft hegame.Al t houghyou don’ thavet obeanSEO exper t ,buti twi l l cons umeal otoft i meandwi l lr equi r e r egul aref f or t s . Att hi spoi ntyoumayneedt ocons i der hi r i ngt hes er vi cesofai nt er netmar ket i ng agencyorhi r i ngs omeonei nhous et odo t hi s .
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7.BECOMEANEXPERTIN
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YOURNI CHE
Yours t ar t upneedsabl ogwhi chwi l l educat ey ouraudi enceonwhaty ou do. Hos t i ngwebi nar sandpodcas t si s al s oagr eati deabecaus ei tmakes y oucomeacr os sasanexper ti nt he fiel d. Andofcour s edon’ tf or getat t endi ng bus i nes sexpost hatar er el evantt oyour ni che.Youwantt ohangoutwi t ht her i ght peopl e.
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Br andsar ei nves t i ngi npr epar i ngt ai l or ed cont entt obes yndi cat edi nt henews f eedof nat i vepl at f or msmaki ngi tl es si nt r us i ve andmor eef f ect i ve. DAMON SEGAL DI GI TALMARKETER www. emot i o. agency
B e c o m e a n E x p e r t
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8.CONCLUSION
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ABOUTAUTHOR
Wi t ht hes es al esandmar ket i ngt i ps , y oucanmakea pos i t i v edi f f er ence f ory ours t ar t upbus i nes s . Af t eri mpl ement i ngev er yt hi ng, al l el s ewi l lf al li nt opl ace.
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DeepakChauhani sadi gi t albus i nes ss t r at egi s tandCEO of VOCSO, acr eat i v edi gi t alagencybas edoutofI ndi a, USA& UAE. T hewebbus i nes ss t r at egi s t , whohas12+y ear sofexper i ence, haswor kedwi t hmanys mal lbus i nes s esands t ar t ups acr os st hegl obet ohel pt hem bui l ds ucces s f ulwebs i t es / appl i cat i onsandl auncht hem onl i newi t hhi ss t r at egi ccons ul t i ng. Whennotwor ki ng, heenj oy st r av el i ng, phot ogr aphyands at i s f yi nghi st as t ebuds .