Top Conversion Rate Optimization Tips for 2022
FIND YOUR TARGET AUDIENCE The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the ones to grab their attention.
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ENGAGE USERS IMMEDIATELY These initial moments will captivate your audience and engage them to retain them accordingly. Your site needs to achieve this by delivering the right details to retain interest.
COLLATE AND ANALYSE DATA This is essential for CRO and Google Analytics, Crazy Egg, Hello Bar, HotJar, etc are ideal tools. Any data gathered from these tools is important.
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INTERPRETING CONSUMER BEHAVIOR Knowing what your audience wants will drive your ecommerce conversion optimization strategy in the right direction.
GOOD PRODUCT VISIBILITY & STORE ACCESSIBILITY
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Product discovery (or lack thereof) is a major factor in deciding engagement and bounce/abandonment rates for eCommerce stores.
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OFFER STRATEGIC DISCOUNTS These robust techniques can serve both your business and ecommerce platform too. Everyone relishes being rewarded with something and psychologically, it reinforces the urge to buy.
PAYMENT SECURITY OPTIMISATION IS ESSENTIAL
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Financial safety is the pinnacle issue for consumers since the Internet began. This can impact people’s beliefs or dependence.
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APPLY CTA’S STRATEGICALLY Call to action buttons are required to easily guide users. Embolden and locate these in prominent places on pages.
INVITE EXCLUSIVITY & INFLUENCERS
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This will empower your brand’s identity with great publicity cum advertising and the advantages will be symbiotic. Likewise, influencers can focus or direct/route traffic to your site (as their advice will drive trust across new users).
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CONTINUOUS SEO FOR YOUR SITE SEO is paramount to optimize your pages and their respective material. Now when people search using pertinent keyword criteria, you’ll flash as the ideal choice on the SERP (Search Engine Results Page).
MOBILE DEVICE OPTIMISATION
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Mobile based ecommerce is developing daily and research demonstrates that the likelihood of a visitor converting to a customer plummets by as much as three-fifths following a poor optimization experience.
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INTERACTIVE & MODEST PRODUCTS While displaying pertinent product information is crucial, it’s also worth creating interactive material to add authenticity too (rather than hardcore marketing/selling).
USE VIDEOS TO ENTICE USERS
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Videos are already being used as a potent marketing method to project your brand timeline, highlight value, and forge relationships with (prospective) customers in the marketing funnel.
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CURB BOUNCE AND EXIT RATES Analyzing these metrics is imperative, as an excessively high index of both is indicative of a low user engagement on your site and its products.
UTILISE LEAD CAPTURE FORMS These form a key part of your site which affects the conversion rate. They’re an indispensable element of your funnel as they’re the ultimate deciding factor in segregating your leads from mere browsers.
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