About Us 3
Introducing
5
Why Vodoux
6
Our Value
9
What We Do
TABLE OF CONTENT
BRAnDING 13
Logo
15
Stationery
Print DeSIGN 21
Company Profile
27
Annual Report
29
Calendar
35
Brochure
37
Packaging
WEBSITE 41
Exhibition Website
43
Company Profile Website
47
E-commerce Website
48
Mobile Application
MISCELLANUOUS 51
Corporate Photography
53
Product Photography
55
Mascot Design
56
Corporate Merchandise
OUR CONTACT 57
Office Contacts
"CREATIVITY is Intelligence Having Fun." Albert Einstein
VODOUX, a name inspired from French language, is made up by the words Les Doux Voyage. Voyage means “Journey” and “Doux” implies sweet, and so as the name suggests, VODOUX is a sweet journey.
03
ABOUT US
Hello,
Let us introduce you an interdisciplinary design firm called
“VODOUX” Vodoux is a creative design firm handled by a group of passionate people who love design and appreciate art. Each individual who joins Vodoux shares the same vision and goals to create beautiful ideas, products and services for our clients.
We specialize in handling corporate communication materials and brand developments, such as: brand/ corporate identity, corporate stationeries, marketing collaterals, and website development. We always welcome new challenges in creative area.
Our professional solid team comes from variety of media and interactive backgrounds. We bring our multidisciplinary experience to each project, take advantage of emerging technologies and combine our idealism, skills, abilities to deliver successful and innovative business solutions.
We believe “A good branding is a good business”. Whatever we do, we aim to deliver benefits and provide effective solutions to our clients.
C TI
CREA IVITY 04
ABOUT US
Everything starts with “strategy�. For us, it's imperative to understand the why before we do the what.
why
vodoux ?
When we are working towards a goal, whether it will be increasing your product sales, or improving your customers experience with your brand. The ability of what we could improve is what we value
the most. We achieve this by delivering high quality strategy and cohesive blueprint for start- ups, enterprises of all sizes, and right through to government agencies. As a full service creative firm,
our team has the resources to manage all brands strategy & planning, identity & design, websites and marketing to ensure an engaging and effective brand experience for your clients and customers.
our value
Process Oriented
Our team is a good combination of highly capable practitioners. When we combine the elements of creative layouting, illustration and other aspects in their respective fields, our final result is always authentically rich.
We are not design cowboys. For us, it's imperative to understand the why before we do the what. That’s why we always believe in process to produce a great result!
Dedication
Partnership
Our main activities are purely in this creative area. We don’t do anything else. We live and breathe in this industry.
We love partnering with clients to build their brand identity, brand value, and all the branding stuffs.
Benefit to Client
Professional
We prefer to focus on result and execute all projects with our high set standard. We also emphasize on bringing benefits and creative solutions to all clients.
We value business ethics as much as we value our clients’ trust. Working professionally is one of our strong points.
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ABOUT US
Solid Creative Team
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ABOUT US
1 work flow
APPROACH Conduct a professional meeting with you to learn about your needs & goals.
LAUNCH
REVISE
Deliver the files once you are 100% happy with the final design.
Do revision based on your feedback & our discussion.
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6
2
3
ASSESSMENT
RESEARCH
Evaluate all the request and set the project timeline.
Do research deeply. Important discoveries are highlighted.
DESIGN & IMPLEMENTATION
STRATEGY
Create the design based on the best, selected concepts.
5
Develop concepts by brainstorming all possible executions.
4
09
ABOUT US
what we do
GRAPHIC DESIGN
BRANDING • Visual Identity • Brand Collaterals • Super Graphics
COMMERCIAL PHOTOGRAPHY • Corporate • Product • Food & Beverage • Advertising
MARCOM • Above The Line Materials (Billboard, etc) • Below The Line Materials • Copywriting
• Company Profile • Annual Report • Wall & Desk Calendar • Corporate Agenda • Marketing Collateral • Product Catalogue/ Menu • Print Ad & Poster • Book Design & Layout • POS Materials/ POP • Packaging Design • Label/ Sleeve • Newsletter • Advertorial • Banner
MULTIMEDIA • Company Profile Website • E-commerce Website • Interactive & Responsive Design • UI/ UX Design • Company Profile Video
ILLUSTRATION • Custom Illustration • Digital Illustration • Character Design • Mascot/ Icon Design • Wall Murals
We produce innovative branding and
Our passion is to create ideas and
design solutions for all kind of business
solutions based on visual thinking and
sectors. Our strong believe: “Right
creative
image and perception will bring value
satisfaction with our work and effective
& success to your business”.
design.
approach
to
fulfill
your
/creative + /fresh + /young + /grotesk + /slab +
10
ABOUT US
BRAN DING
LOGO
VISUAL IDENTITY BRAND COLLATERALS
SUPER GRAPHICS
13
BRANDING
Bipbip
The main idea of Bipbip logo came from “bipbip” voice, when the watch get some notification. From that idea, we create bubble chat which developed with colourful casual logotype to give the feel of playful, fun, and friendly mood.
2015 Logo
Concept
Color
C M Y K
: 85% : 75% : 25% : 20%
C M Y K
: 30% : 0% : 80% : 0%
C M Y K
: 50% : 0% : 10% : 0%
R : 59% G : 71% B : 116%
R : 188% G : 216% B : 95%
R : 166% G : 206% B : 226%
Pantone 281 U
Pantone 584 U
Pantone Blue 0821 U
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BRANDING
HK Trank 2015 Stationery
Stationery items play an important role in communicating a brand image. We helped HK Trank in their brand identity, corporate stationeries, marketing collaterals, and website design & development. We are entrusted to execute their LED lights market entry by launching an impactful brand image.
The visual identity depicts multiple light rays which symbolize bright LED lights. Blue colour has been chosen as the main colour reflecting the company’s values for trust, intelligence and stability.
Waibest 2015 Stationary
Branding identity and corporate stationery that define their company’s position as one of the leading moulding companies in Jakarta. The new brand identity is taken from “box� icon, which reflects their industry, strengths, and confidence in seeking opportunities and providing the best solutions for clients.
TSS 2015 Stationery
PT Tunas Surya Sepakat is a fish processing and ice factory. It supplies the highest quality frozen precooked Tuna loin to Thailand, Japan, Middle East and is now expanding to Europe and US markets. The smart corporate stationery design reflects their company values, such as freshness, flexibility and fast services to their customers.
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BRANDING
PRINT DESIGN
COMPANY PROFILE
BOOK DESIGN & LAYOUT
ABOVE THE LINE MATERIALS
ANNUAL REPORT
POST MATERIAL/ POP
BELOW THE LINE MATERIALS
CALENDAR
PACKAGING DESIGN
COPYWRITING
CORPORATE AGENDA
LABEL/ SLEEVE
MARKETING COLLATERAL
NEWSLETTER
PRODUCT CATALOG/ MENU
ADVERTORIAL
PRINT AD & POSTER
BANNER
21
PRINT DESIGN
Maruni Glass 2015 Company Profile
Maruni Glass is a leading glass processor for architectural glass. Driven by the motivation from their top management, the company engaged us to boost their company’s personality by strengthening their corporate image. Our broad work involved redevelopment of their company profile, website and other branding collaterals.
Job Scopes : Creative Direction, Art Direction, Concept, Layout Design, Corporate Photography, Offset Printing & Finishing (spot uv, emboss & silver hot foil).
Artha Graha Insurance 2015 Company Profile
Founded in 1964, PT Artha Graha General Insurance (AGGI) realized they needed to reinvigorate the company’s corporate branding to stamp their position as the preferred insurance partner for Indonesian companies. We helped AGGI increased their relevance for a new generation of customers with a fresh company profile which reflects the values of trust, professionalism and spirit.
Job Scopes : Creative Direction, Art Direction, Concept, Layout Design, Corporate Photography, Offset Printing & Finishing (Emboss & Spot UV).
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PRINT DESIGN
25
PRINT DESIGN
Trans Electric 2015 Company Profile
Trans Electric is an Indonesian-based distributor of reliable high-voltage power transmission equipments. They are a trusted partner of Indonesian state- owned electricity company, Perusahaan Listrik Negara (PLN). Vodoux was trusted to develop their corporate communication materials.
Job Scopes : Creative Direction, Art Direction, Concept, Editorial Design, Copywriting, Offset Printing.
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PRINT DESIGN
PT Voksel Electric Tbk. 2015 Annual Report
PT Voksel Electric Tbk. is one of the leading cable manufacturers in Indonesia. The Company's core businesses include manufacturing of power, telecommunication and optical fiber cables. Vodoux was trusted in handling their 2014 Annual Report book and other corporate communication collaterals.
Job Scopes : Art Direction, Editorial Design, Printing & Finishing (Spot UV).
Offset
29
PRINT DESIGN
Voksel Tbk. 2016 Calendar
2016 calendar design for PT Voksel Tbk. We executed the company’s vision and mission with work ethics in combination with visualization of their products. We used modern layout with full colour to give new look for the company’s brand image, giving fresh energy to elevate company’s image from their old ones.
Job Scopes : Creative Direction, Art Direction, Concept, Digital Imaging, Layout Design, Copywriting, Offset Printing.
Trans Electric 2016 Calendar
Calendar design 2016 for Trans Electric. The challenge was to make a fresh- look calendar. We decided to execute the design with isometric vector approach about their distribution information, and their company’s strong point to remain trust in their industry.
Job Scopes : Creative Direction, Art Direction, Illustration (isometrics), Concept, Layout Design, Copywriting, Offset Printing & Finishing (emboss & silver hot foil).
31
PRINT DESIGN
SST Pte. Ltd. 2015 Calendar
Selvi Singapore Trading Pte. Ltd. specialize in trading of high quality black pepper and white pepper. In this calendar project, we visually communicate the awareness about the harm of pesticides for human health. The purpose of this calendar is for dissemination to farmers and general public in order to educate them about the knowledge of pesticide use. Visual approach which we create to be easily digested and absorted by the target market is a vector style illustrations, which is simple but attractive and informative.
Job Scopes : Creative Direction, Art Direction, Concept, Illustration, Layout Design, Copywriting & Offset Printing.
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PRINT DESIGN
Artha Graha Insurance 2016 Calendar
The mission for 2016 Artha Graha Insurance (AGGI) calendar is to communicate AGGI services through professional photography, which is wrapped with creative execution and repositioning the company from B to A market.
Job Scopes : Creative Direction, Art Direction, Concept, Digital Imaging, Layout Design, Copywriting, Offset Printing & Finishing (diecut, silver hot foil, emboss).
35
PRINT DESIGN
KMC 2015 Brochure
Marketing Collateral design for PT Karya Mandiri Citramina. These brochures were especially designed for an exhibition in USA. Adopting sleek yet fresh design and finishing with selected fancy paper, we visualized the company’s professionalism as one of the trusted tuna processing company.
Job Scopes : Art Direction, Concept, Layout Design, Digital Printing.
SST Pte. Ltd. 2015 Brochure
This corporate collateral were made for an exhibition in USA and Europe. It was designed to introduce client’s new pepper products. At the same time we intended to deliver a natural feeling which we executed with modern design and recycled paper. To complement and strengthen the historical feel, we create Indonesian farm landscape illustration as finishing touch.
Job Scopes : Creative Direction, Art Direction, Concept, Illustration, Layout Design, Copywriting, Digital Printing & Offset Printing (emboss & diecut).
37
PRINT DESIGN
HK Trank 2015 Packaging
Branding development for HK Trank. We worked on logo design, stationery, packaging, and marketing collaterals with strategic brand visual conceptualization. We created a new identity and visual system that gave HK Trank brand a stunning contemporary look to be outstanding from its competitors, while remaining true to HK Trank company’s vision and mission.
Job Scopes : Creative Direction, Art Direction, Concept, Packaging System, Illustration, Layout Design, Copywriting, Editorial Design.
Bipip 2015 Packaging
Bipbip is an innovative startup that invented kids tracker watch. Bipbip Watch allows parents to know the location of their kids in real-time, wherever they are. It also features communication technology where parents and kid can call and speak to each other. This is the first of its kind in Indonesia. It was rewarding for us to be part of this exciting collaboration in their branding development. We beautifully crafted their branding concept, from brand characters, logo, illustration, packaging, and other marketing collaterals.
Job Scopes : Creative Direction, Art Direction, Concept, Illustration, Character Design, Layout Design, Copywriting.
WEBSITE
COMPANY PROFILE WEBSITE
E - COMMERCE WEBSITE INTERACTIVE & RESPONSIVE DESIGN
COMPANY PROFILE VIDEO
41
WEBSITE
Kitchen & Bathroom Industry
2016 Exhibition Website, Interactive & Responsive Design
Refrigerator & HVAC Indonesia
2016 Exhibition Website, Interactive & Responsive Design
43
WEBSITE
Fotile 2015 Company Profile Website, Interactive & Responsive Design
45
WEBSITE
2015
SST Pte. Ltd.
Company Profile Website, Interactive & Responsive Design
KMC 2015 Company Profile Website, Interactive & Responsive Design
47
WEBSITE
Aneka Berkat 2014 E-commerce Website, Interactive & Responsive Design
Smoot Apps & Website 2016 Mobile Application, Corporate Website, Interactive & Responsive Design, UI/UX Design
MISCELLA NEOUS
CORPORATE PHOTOGRAPHY
CUSTOM ILLUSTRATION
CHARACTER DESIGN
PRODUCT PHOTOGRAPHY
DIGITAL ILLUSTRATION
MASCOT/ ICON DESIGN
F&B PHOTOGRAPHY
WALL MURALS
Artha Graha Insurance 2015 Corporate Photography
Corporate photography for Artha Graha Insurance (AGGI). Professionally taken for various marketing collaterals to leverage the visual communication and increase company’s value through clean modern look and professional image.
Maruni Glass 2015 Corporate Photography
Corporate photography shoot for Maruni Glass, focusing on the production line and teamwork’s spirit to reflect company’s strengths: excellence, good teamwork, high quality glass products, and high technology glass processing.
52
MISCELLANEOUS
53
MISCELLANEOUS
Digitec Watch 2015 Product Photography
Digitec is a professional watch for young energetic people. Focusing on sporty people, all the branding we developed consist strong elements such as bold typography, rough textures and high detail product photography. The Professional product photography for Digitec watch brand are professionally retouched and customised for below and above the line advertising to delivered the brand image to the market.
Bipbip 2015 Product Photography We have designed an extraordinary diverse, flexible, and colourful identity for Bipbip marketing tools, including packaging. Bipbip packaging represent the colourful world of kids. Our packaging project includes product photography, structural details, naming, and layouting, properties of the goods to be in the package and things like fragility and perishability.
55
MISCELLANEOUS
Bipbip 2015 Mascot Design
Belfy
Iolla
Ivo
Pico
Pingu
Brody
Bipbip is a brand for kids tracker watch, focusing on leverage kids safety in Indonesia. Mascot characters were custom made specially for Bipbip watch to represent each watch. The creation process included characters naming, characters making, all-side-view characters and various poses to be applied into mobile applications and other marketing tools.
SSt Pte. Ltd. 2015 Corporate Merchandise
We started with manual sketch of the desired corporate merchandise for SST Pte. Ltd., one of the largest black pepper traders in Singapore. The main idea is to position SST Pte. Ltd. as Singapore’s dominant black pepper traders in the global marketplace. The merchandise we created was an exclusive soap with natural spices ingredients, housed in an exquisite label.
PT Vodoux Inovasi Kreatif Jl. Layar Permai 8A no. 1B Pantai Indah Kapuk Jakarta 14460. Indonesia. T E
: +62 21 - 2903 3230 : info@vodouxcreative.com niattie@vodouxcreative.com
www.vodouxcreative.com