Blondeambition v5b en

What’s Your

Blonde Ambition?

Credit: Hair colour by Luis Pacheco, Nice ‘n Easy Born Blonde Maxi and Perfect 10 in 9A; hair styling, Pantene Pro-V; makeup, COVERGIRL.

Take your blonde ambition from zero to bombshell in a flash with NEW Nice ‘n’ Easy Born Blonde.

Whether you’re starting from light, medium or dark brown, or even black, you’re one step away from reaching your full, head-turning blonde potential.

Be the blonde you want to be, have fun exploring different looks and discover how each one can transform you.

For a special event, nothing says glamour like a sultry gaze from behind a rippling wave of sideswept, platinum curls.

For a night on the town, be both pretty and punk with a modern platinum ‘do’ that shows off your cheekbones.

And for everyday wear, natural minimalism reaches its height when dewy, radiant skin echoes the high shine of platinum hair.

Credit: Hair colour by Luis Pacheco, Nice ‘n Easy Born Blonde Maxi and Perfect 10 in 9A; hair styling, Pantene Pro-V; makeup, COVERGIRL.

WhaT’s Your Blonde Ambition?

No matter what your starting colour is, Clairol’s latest in lightening treatments offers three levels of blonding: • • •

All-over colour for a complete change A frosting kit for dramatic highlights A painting tool for subtle lightening

Born Blonde Nice ‘n Easy Born Blonde gives women all-over blonding in one easy step. Born Blonde comes in two formulations, dependent on starting hair colour and hair colour goal: • •

Born Blonde Maxi: Made for women who want maximum blonding on even the darkest hair - even black hair.

Born Blonde Ultra Blue: Perfect for women who want to achieve cool blonding without unwanted brassiness.

Frost & Tip Nice ‘n Easy Frost & Tip provides women with an easy way to achieve dramatic permanent blonde highlights. Frost & Tip features a cap and hook, a salon technique that provides evenly spaced highlights – perfect for women with light to dark blonde hair.

• •

Frost &Tip Original: For women who want maximum blonde highlights.

Frost&Tip Crème: For women who want a conditioning crème formula.

HairPainting Perfect for women with light blonde to medium brown hair, Nice ‘n Easy HairPainting allows you to create subtle, natural-looking, permanent highlights.

All products are available now, wherever health and beauty aids are sold for the suggested retail price of $10.49-$13.99.

Your Own Blonde Luis shares three tips for those going blonde for the first time: 1. Start by applying colour at the darkest part of your hair; usually at the back of your head.

2. Apply the lightening mixture, starting at the ends, then to your roots last. Body heat from the scalp accelerates the lightening action, so your roots will need less time to process.

3. To keep your hair shiny, use the Moisture Intensive Conditioning Crème once a week after shampooing.

After using Born Blonde, customize your colour further with tips from Luis for creating your perfect shade: If after using Born Blonde, your blonde is: Pale Yellow (very light - almost white)

Get your hair to:

(like a banana peel)

(more like a wedding band)

(Light Blonde) Perfect 10 9A Whirlwind Blonde (Light Ash Blonde) Natural Instincts 3G Honey Crème

Light Golden Blonde

(Light Golden Blonde) Medium Golden Blonde

Yellow or Gold

Natural Instincts 02 Sahara

Light Blonde Light Cool Blonde

Pale Yellow or Yellow

With Clairol Shade:

Natural Instincts 04 Sunflower

Medium Ash Blonde

For more information, visit clairol.ca or call 1-800-CLAIROL.

(Medium Golden Blonde) Natural Instincts 06 Linen (Medium Ash Blonde)

“Blonde has completely transformed screen stars, past and present, because it’s not just a hair colour, it’s an attitude. For women with blonde ambition, this formula is amazing! It’s the first of its kind in the Clairol family and I love that it opens up all kinds of new possibilities.”

—Luis Pacheco, Clairol Consulting Colourist, owner of Hair on the Avenue

Credit: Hair colour by Luis Pacheco, Nice ‘n Easy Born Blonde Maxi and Perfect 10 in 9A; hair styling, Pantene Pro-V; makeup, COVERGIRL.

To request an interview with Luis Pacheco, high-resolution images, samples or more information about each look, please contact: Kaylee Paré MSL Canada 416-847-1309 kaylee.pare@mslgroup.com Amie Zimon MSL Canada 416-847-1322 amie.zimon@mslgroup.com

Credit: Hair colour by Luis Pacheco, Nice ‘n Easy Born Blonde Maxi and Perfect 10 in 9A; hair styling, Pantene Pro-V; makeup, COVERGIRL.