New collections for a healthy hair look Hairstyles say a lot to the world about who you are and Pantene Brand Ambassador Zooey Deschanel is no stranger to this. Throughout her career, Zooey has worn countless styles to bring her characters to life. Whether her hair is flat ironed straight, curled, or styled for a night out on the red carpet – one thing always stays the same – flowing, healthy looking hair. To protect against heat damage and eliminate split ends over time, Pantene has launched two new lines, helping women everywhere achieve Zooeyinspired long, glossy locks – Pantene Pro-V Heat Shield and Pantene Pro-V Everlasting Ends.
Get the style, not the damage
NEW : Pantene Pro-V Heat Shield Collection
In the hunt for the perfect style, many women have become heattool addicts, using heat to style their hair on a daily basis – but with extreme heat comes extreme damage.
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Damage to hair can be caused by many factors such as environmental, chemical, mechanical and thermal exposure. But despite the damage styling and heating tools can cause, women are not willing to sacrifice style for healthy hair.
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Dr. Rolanda Wilkerson, Pantene Pro-V Principal Scientist To help heat-tool addicts protect their hair from the ravages of flat irons, blow dryers and curling irons, Pantene has developed the new Pantene Pro-V Heat Shield collection, which delivers heat protection up to 450 degrees Fahrenheit! Included in this new collection is the Pantene Pro-V Heat Shield Heat Potion Serum, which contains heat activated oils. These oils help provide a protective layer that defends against heat damage and instantly transforms damaged hair into soft, silky locks.
Split from your split ends
NEW: Pantene Pro-V Everlasting Ends Collection Split ends don’t need to be as permanent as those seen on TV. Why not change the story and mend your ends while preventing 95% of split ends before they start? Enriched with Pro-Vitamins and Tip-Fortify complex, the new Pantene Pro-V Everlasting Ends collection has a lightweight formula to smooth hair while fortifying against split ends.
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Breakage and split, damaged ends can completely ruin the look and feel of hair. In order to prevent this, it is important to use a collection like Pantene Pro-V Everlasting Ends that contains a balanced level of conditioning ingredients to moisturize and smooth split end prone hair as well as improve its overall look and style.
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Dr. Rolanda Wilkerson, Pantene Pro-V Principal Scientist
As part of this new line, the Pantene Pro-V Everlasting Ends Split Fix Crème instantly mends split ends and helps prevent them from forming in the future, reducing the friction and tangling associated with split end damage.
Shelley Brien – Zooey Deschanel’s personal on New Girl, shares her how The Signature Wave “Due to the strenuous nature of television and print, even a simple everyday look can take its toll on an actress’ hair. One of the most important styling products every woman should have is a heat protector – I use Pantene Pro-V Heat Shield Heat Potion Serum to protect Zooey’s locks.” – Shelley Brien • For the everyday look that has become Zooey’s signature, start with a blowout. First, apply Pantene Pro-V Heat Shield Heat Potion Serum to damp hair to protect it from the blow-dryer. As you are drying your hair, make sure you get a good lift on the roots and smooth out any cowlicks. • Once hair is dry, I like to use a simple set for volume, which I use to start all hair styles, whether it be for a simple daytime ponytail or a glamorous evening out. • To begin setting the hair to achieve Zooey’s waves, use a large curling iron on wide sections of your hair – I prefer a 1 ½” barrel. As you go, pin the curls back to allow them to cool as you work. • After your hair has cooled, take it down in sections starting at the back, smoothing out the curls with a soft bristle brush as you go. Then, lightly back comb your hair at the crown to create extra volume. • Finish the look with Pantene Pro-V Everlasting Ends Split Fix Crème, not only does it protect the hair from splitting, but it also helps instantly smooth ends.
l hair stylist and department head hair stylist w-to tips for Zooey-inspired hair. The Perfect Pony “Keeping hair camera-worthy is all about maintenance. The true test of well-maintained hair is a flowing, split-end free ponytail. Smooth ends are essential to keeping this look glam enough for a night out.” – Shelley Brien • To create a sleek ponytail with lots of bounce and shine, before you blow-dry apply Pantene Pro-V Heat Shield Heat Potion Serum throughout damp hair, followed by a couple pumps of Pantene Pro-V Everlasting Ends Split Fix Crème on to your ends. • Once your hair is dry, set it with a large curling iron – again a 1 ½” barrel works best for this look. Curl the hair in wide sections, pinning it back as you go to allow it to cool. • After the hair has been set, remove the pins and smooth it out with a soft bristle brush. Back comb the hair at the crown to add extra volume. • Once volume is achieved, brush your hair back and up into a high ponytail using gentle sweeps with the brush so you don’t lose any height from the top. • Use a regular hair tie with hooks to wrap around the ponytail so you don’t pull the hair down as you’re securing it. • To perfect the look, finish it by adding more Pantene Pro-V Everlasting Ends Split Fix Crème to the ends. This will polish and protect the ends leaving the hair smooth and bouncy.
To request images or more information on the Pantene Pro-V Heat Shield and Pantene Pro-V Everlasting Ends collections please contact:
Alyssa Haw MSLGROUP 416-847-1318 alyssa.haw@mslgroup.com Natasha Penzo-McIntosh MSLGROUP 416-847-1329 natasha.penzo-mcintosh@mslgroup.com
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