Olay Fresh Effects

IN THE PAST

, S H T N O 6M

2 N I 1 CANADIAN * E V A H N E M O W

N PULLED AR .

E T H G I N ALL * Sur veyed Canadian women 18-25

ian women 18-25 on their Olay Canada surveyed Canad and here’s the scoop: lifestyle and skincare habits,

52% OF CANADIAN WOMEN AGED 18-25 HAVE PULLED ALL-NIGHTERS IN THE PAST SIX MONTHS versus only 32% aged 26-65.

Good news! 85% of young Canadian women claim to have a good skin care routine...

BUT 64% DO NOT ALWAYS WASH THEIR FACE BEFORE GOING TO BED.

!

Of the women surveyed who admitted to not having a good skin care routine, LACK OF TIME and STRESS have equal billing as their main reason why. Interestingly, LACK OF EXERCISE IS THEIR THIRD REASON.

When women 18 to 25 years old want to feel refreshed in the morning when tired, TAKING A SHOWER AND DRINKING COFFEE are the top 2 tactics... WHILE 1 IN 3 SAY THEY JUST GO BACK TO SLEEP.

SLEEPLESS NIGHTS CAN BE INEVITABLE...

BUT WITH OLAY FRESH EFFECTS NO ONE HAS TO KNOW. Findings from Olay Fresh Effects Survey 2013: A national sample of 201 Canadian females 18 to 65 years of age were randomly selected from an internet research panel from December 2 to December 9, 2013

ION IS DESIGNED TO PROVIDE OLAY FRESH EFFECTS COLLECT AT LASTS ALL DAY. UNSTOPPABLE FRESHNESS TH WING NEW PRODUCTS OLAY INTRODUCES THE FOLLO TO THE FRESH EFFECTS LINE:

No time to hit the snooze button? Fresh Effects {Out of this Swirled!} Deep Pore Clean + Exfoliating Scrub: Speed through your morning routine with these multi-tasking cleansers that whisk away impurities with salicylic acid and exfoliating microbeads. Available in three enticing fragrances: Green Apple, Honeysuckle and White Tea; White Grapefruit and Green Tea

Don’t let a non-stop night keep you from looking your best in the morning! Fresh Effects {Everything Off!} Deluxe Makeup Removal Wet Cloths wipe away dirt, oil and makeup – even waterproof mascara, leaving skin looking clean and well-rested.

Late night left skin looking dull? Refresh and invigorate skin with Fresh Effects {As Fresh As New!} Exfoliating Wet Cloths that cleanse and exfoliate in a snap. Skin will look and feel bright, even with only a few hours of sleep.

Up late last night? Don’t let the eyes give it away. Fresh Effects {Bright on Schedule!} has a tri-rollerball applicator that cools and massages skin to reduce the look of puffiness and dark circles while cucumber hydrates under-eye skin for an instant pick-me-up.

Burned the midnight oil? Been there, done that. Awake and energize skin with Fresh Effects {Dew Over!} Hydrating Gel Moisturizer, packed with an instant boost of cooling hydration thanks to hydrating honeysuckle and antioxidant-rich white tea.

“My biggest advice for busy young patients is to find a routine that suits their individual lifestyles. Developing a healthy skin care regimen early will lead to a lifetime of beautiful skin.” – Dr. Kucy Pon Dr. Kucy Pon MD, FRCP(C), is an Assistant Professor in the Division of Dermatology, University of Toronto. She is actively involved in the clinical care of patients and teaching of dermatology to medical students and residents. Dr. Pon has been quoted in many consumer publications and has appeared on numerous television and radio programs. Dr. Kucy Pon has been a P&G health consultant since 2005.

TO SPEAK TO DR. KUCY PON, P&G HEALTH CONSULTANT OR LAURA GOODMAN, P&G SCIENTIST, REQUEST A SAMPLE OR HIGH-RES IMAGES, PLEASE CONTACT:

Amie Zimon amie.zimon@mslgroup.com 416.847.1322 Jenn Ng jennifer.ng@mslgroup.com 416.847.1315