Designing in Teheran United colors of Benetton
ITS
COOL THE
WAY THE
FACADE
CHANGES WHEN IT GET DARKER OUTSIDE.
The UNITED colors of the world Benetton, a global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Benetton is well know and highly respected for the way they use commercials/branding as a way of commentating the taboos of our time. And for promoting unity between peoples, races and religion. United colors of Teheran Underground levels for car parking and storage
In this project Benetton is offering a extra layer for the people/public of the city, a layer that are placed on the outside of the building. The building makes room for the shopper, the office worker, and the public.
stairs elevator
elevator
The way of building The architecture of the Benetton building in Teheran reflects Islamic tradition in the Middle East, both as regards to its closed exterior and its paradisiac interior. It is a modern shopping and office building with a number of special experience of light, views and spaceual sense.
I THINK IT IS COOL THAT
BENETTON HAS GIVEN
each unit spanning both floors
main entrees
THIS ROOF GARDEN TO
The building is located in Teheran, Iran. And it uses the colors of the city, the mountains, the greenery and the colors of the Iran flag. That together with Benetton`s sense of life creates the building. A building for light, space and unity.
THE HOWL CITY!!! IT`S A SPECIAL PLACE!!
A united construction
Ground level and first floor used for 3 commercial units each spanning both floors
The building construction and technique takes in account the examples of the architecture of Teheran. Both the outer frame and the outer walls of the building are using situ concrete with a white marble aggregate. The roof inside the building is designed with a light sound absorbing materiel, and the floor is made of white concrete tiles. Floors in office spaces is white carpet for assuring office sound environment . The windows are made with steel frames with a polished shiny surface. The inner atrium/stairway and the elevators are surrounded with a soft warm red colored glass. The detailing is made with black-stained wood and shiny metals.
The projects way of organizing a building decreasing in volume from ground to the top
The normal way of organizing a building decreasing in volume from ground to the top
The building and the public space
Floors second to sixth for office use. Floor seven for apartments.
I LOVE THAT I CAN ALWAYS GET A PARKING SPOT!!!
PUBLIC
Surrounding the building there is a frame, that captures the building and offers its room for the public of the city. A space from Benetton to Teheran, a place that could be a public roof garden, a art garden, a cafe spot, a creative school open school or all of the above. A place that combines Benetton and their sense of the world with their building.
PUBLIC
BUILDING
PUBLIC
The facade of the building
wc?
food?
benetton roof garden
cafe?
speciel office rooms
benetton street garden
Natural ventilation
BUILDING BUILDING
AIR
BUILDING
AIR
BUILDING
The large atrium placed in the middle of the building work as stack for natural ventilation. Fresh is taken in from the outer facade and drawn through the offices to the atrium and up to the top of the building. This will reduce the need for mechanical ventilation dramatically.
675m2 675m2 675m2 900m2 900m2 900m2 1200m2 1200m2
BUILDING
BUILDING
BUILDING
675m2 675m2 675m2 900m2 900m2 900m2 1200m2 1200m2
BUILDING
The way of organizing building volume
The benetton roof garden and the street garden, a place for the howl city.
The double facade and the sun During the day the frame and the facade shades for the sun and makes a play of light and shadow. The floors, facade and structural system as a howl are primarily constructed of concrete. It will absorb energy during the daytime and retransmit it to the offices during the night. Creating a calm and smooth interior climate, and thereby reducing energy consumption for both heating and cooling.
The second frame that frames the garden space and the building that are behind it.
elevator
elevator
changing room
rest room
room
storage
room
room void
meating room room
room
storage room
ground level 1200 m2
room
wc storage
void
wc meating room
changing room
wc
rest room
meating room
room changing room
rest room
entress hall
street garden
meating room
elevator Ground level 1 : 200
Iran has a rich history of architecture, from the amazing mosque architecture to the modern monuments and architecture like 45 m white marble Shahyad Tower in Tehran. The city also has the astonishing background of the “Teheran” mountains. And the streets of Teheran is full with the rich coolers of the market places, the fruits, the spices, the fabric. And the greens from the rich amount of trees.
COLLERS OF THE IRAN FLAG!! BUT WE CAN ALWAYS REPLACE SOME WINDOWS WITH OTHER
COLLERS IF WE WANT A MORE DIFFRENT FACADE.
HI - DARLING
I GOT TWO OF THESE BAGS!!! THEY ARE COOL - RIGHT`?
FOLLOW ME SIR AND MADAM AND U WILL FIND THE MAINDOORS FOR THE SHOPS JUST BEHIND ME.
GARDEN CAFE?!
CAFE SPOT?
elevator Fourth floor 1 : 200
The sense of Teheran.
I LIKE THE IDEAR OF USING THE
void
THIS I A FUN WAY TO GET LIGHT AND FLOW INSIDE THE BIULDING!!
WHO MOVED THE
FRAME?
South facade with outer frame 1 : 200
South facade without the outer frame (only building)1 : 200
The sense of materiel. Feeling the history of Benetton, the company, united of coolers, the soft form of fabric, the commercial sense of Benetton. The project has to combine all of the above together with the history of the city and the culture. To create a modern structure, a building that is Benetton, a landmark in the city and in the fashion marked. A place that gives to the city another kind of visual and spaceual experience.
THIS WOULD JUST BE A
PERFECT PLACE FOR A SHOW
FASHION OR A CAFE - A PLACE TO RELAX
FOR THE CITY
welcome!!
here on the fourth floor!!! We have been looking forward to seeing u here in Teheran!
ITS JUST LIKE THE VIEW IS FRAMED BY THIS SECOND LAYER OF CIRCELS LIKE A PAINTING
ITS A
DEAL
OR A ART GARDEN
OR A CITY GARDEN