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‫ﺩﻓﺘﺮ ﺗﺠﺎﺭﺕ ﺍﻟﮑﺘﺮﻭﻧﻴﮏ ﻭﻟﻘﺎﻥ ﺣﺴﻴﻨﯽ‬ ‫ﻁﺮﺍﺣﯽ ﻭﺏ | ﻣﺪﯾﺮﯾﺖ ﻣﺤﺘﻮﺍ | ﺑﻬﻴﻨﻪ ﺳﺎﺯی ﺳ ﺎﯾﺖ | ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﻭ ﺍﺗﻮﻣﺎﺳﻴﻮﻥ | ﺗﺒﻠﻴﻐﺎﺕ ﻣﻮﻟﺘﯽ ﻣﺪﯾﺎ | ﺗﺒﻠﻴﻐﺎﺕ ﺍﯾﻨﺘﺮﻧﺘﯽ | ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ‬

‫ﺭﻭﺵﻫﺎی ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ ﻭ ﻫﺪﻓﻤﻨﺪ‬ ‫ﺍﻧﺘﺨﺎﺏ ﺭﻭﺵ ﺗﺒﻠﻴﻐﺎﺗﯽ ﻣﻨﺎﺳﺐ ﮐﻪ ﺑﺎ ﺻﺮﻑ ﭘﺎﯾﻴﻦﺗﺮﯾﻦ ﻫﺰﯾﻨﻪ‪ ،‬ﺑﻬﺘﺮﯾﻦ ﻧﺘﻴﺠﻪ ﺭﺍ ﺑﺪﻫﺪ ﺑﺴﻴﺎﺭ ﺍﻫﻤﻴﺖ ﺩﺍﺭﺩ‪.‬‬ ‫ﺭﻭﺵﻫﺎی ﺗﺒﻠﻴﻐﺎﺗﯽ ﺩﺭ ﺗﺠﺎﺭﺕ ﺍﻟﮑﺘﺮﻭﻧﻴﮏ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﮑﻨﻮﻟﻮژیﻫﺎی ﺭﻭﺯ ﺩﻧﻴﺎ ﻫﺰﯾﻨﻪ ﺑﺴﻴﺎﺭ‬ ‫ﭘﺎﯾﻴﻦﺗﺮی ﺭﺍ ﻣﺘﻮﺟﻪ ﺗﺒﻠﻴﻎ ﺩﻫﻨﺪﮔﺎﻥ ﻣﯽﮐﻨﺪ ‪.‬‬ ‫ﺑﺎﺯﺍﺭﻳﺎﺑﯽ ﻫﺪﻓﻤﻨﺪ ﺍﺯ ﺭﻭﻳﻜﺮﺩﻫﺎﻱ ﺩﻧﻴﺎی ﺑﺎﺯﺍﺭﻳﺎﺑﯽ ﺍﻣﺮﻭﺯ ﻣﯽﺑﺎﺷﺪ‪ .‬ﺩﺭ ﺑﺎﺯﺍﺭﻳﺎﺑﯽ ﻫﺪﻓﻤﻨﺪ ﻗﺴﻤﺖ ﺧﺎﺻﯽ ﺍﺯ‬ ‫ﺟﺎﻣﻌﻪ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺼﺮﻑ ﻛﻨﻨﺪﻩ ﻣﻮﺭﺩ ﻧﻈﺮ ﻭ ﻧﻴﺎﺯﻫﺎی ﺁﻥﻫﺎ ﺑﻪ ﻁﻮﺭ ﻛﺎﻣﻞ ﻭ ﺩﻗﻴﻖ ﻣﻮﺭﺩ ﺑﺮﺭﺳﯽ ﻗﺮﺍﺭ ﻣﯽﮔﻴﺮﺩ‪.‬‬ ‫ﺳﭙﺲ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﺑﺰﺍﺭﻫﺎی ﺑﺎﺯﺍﺭﻳﺎﺑﯽ ﺑﺮﺍی ﺟﺬﺏ ﺁﻥﻫﺎ ﺍﻗﺪﺍﻣﺎﺕ ﺑﺎﺯﺍﺭﻳﺎﺑﯽ ﺻﻮﺭﺕ ﻣﯽﮔﻴﺮﺩ‪.‬‬ ‫ﺩﺭ ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ‪ ،‬ﺗﺒﻠﻴﻎ ﺩﻫﻨﺪﻩ ﻣﺴﺘﻘﻴﻤﺎً ﺑﺎ ﺑﺎﺯﺍﺭ ﻫﺪﻑ ﺧﻮﺩ ﺩﺭ ﺍﺭﺗﺒﺎﻁ ﺧﻮﺍﻫﺪ ﺑﻮﺩ‪ .‬ﻣﻬﻢﺗﺮﯾﻦ ﻋﺎﻣﻞ ﺩﺭ ﺍﯾﻦ ﺭﻭﺵ ﺩﺍﺷﺘﻦ ﺍﻁﻼﻋﺎﺕ‬ ‫ﮐﺎﻣﻞ ﻭ ﺑﺮﻭﺯ ﺍﺯ ﺑﺎﺯﺍﺭ ﻫﺪﻑ ﺍﺳﺖ ‪.‬ﺍﻁﻼﻋﺎﺕ ﺑﻴﺸﺘﺮ ﺩﺭﺑﺎﺭﻩ ﺍﻧﻮﺍﻉ ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ‪.‬‬ ‫ﻓﻬﺮﺳﺖ ﺧﺪﻣﺎﺕ ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ ﻭ ﻫﺪﻓﻤﻨﺪ‪:‬‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬

‫ﻓﮑﺲ ﺗﺒﻠﻴﻐﺎﺗﯽ‪.‬‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ﭘﺴﺘﯽ‪.‬‬ ‫ﭘﻴﺎﻣﮏ ﺗﺒﻠﻴﻐﺎﺗﯽ‪.‬‬ ‫ﺗﺒﻠﻴﻐﺎﺕ ﺗﻠﻔﻨﯽ‪.‬‬

‫ﺍﯾﻦ ﺭﻭﺵ ﺳﻮﺩی ﻫﻢ ﺩﺍﺭﻩ؟ ﻣﻨﻈﻮﺭﻡ ﺍﯾﻨﻪ ﮐﻪ ﺍﻧﺘﻈﺎﺭ ﭼﻪ ﻧﺘﻴﺠﻪﺍی ﺭﻭ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻢ؟‬ ‫ﻗﺒﻞ ﺍﺯ ﻫﺮﭼﻴﺰ ﺑﺎﯾﺪ ﯾﺎﺩﺁﻭﺭی ﮐﻨﻢ ﮐﻪ ﺗﺒﻠﻴﻐﺎﺕ ﻫﺰﯾﻨﻪ ﻧﻴﺴﺖ ﺳﺮﻣﺎﯾﻪ ﮔﺬﺍﺭی ﻫﺴﺖ‪ .‬ﺍﯾﻦ ﺭﻭﺵﻫﺎ ﺩﺭ ﻋﻴﻦ ﺭﻭﺗﻴﻦ ﻭ‬ ‫ﺳﻨﺘﯽ ﺑﻮﺩﻥ ﺧﻴﻠﯽ ﮐﺎﺭﺍ ﻭ ﻣﻮﺛﺮﻥ ﺩﻟﻴﻠﺶ ﻫﻢ ﻫﺪﻑ ﮔﺮﻓﺘﻦ ﺑﺎﺯﺍﺭ ﻣﺼﺮﻑ ﻫﺴﺖ‪ .‬ﺍﮔﺮ ﺳﻪ ﭼﻴﺰ ﺭﻭ ﺭﻋﺎﯾﺖ ﮐﻨﻴﻦ‬ ‫ﺑﻬﺘﺮﯾﻦ ﻧﺘﻴﺠﻪ ﺭﻭ ﺍﺯ ﺍﯾﻦ ﺭﻭﺵ ﺍﺯ ﺗﺒﻠﻴﻐﺎﺕ ﺧﻮﺍﻫﻴﺪ ﮔﺮﻓﺖ‪ - 1 :‬ﻣﺤﺘﻮﺍی ﺗﺒﻠﻴﻐﺎﺕ ﻫﻮﺷﻤﻨﺪﺍﻧﻪ ﺑﺎﺷﻪ‪ - 2 .‬ﻫﺪﻓﻤﻨﺪ ﺑﺎﺷﻪ‬ ‫ﻣﺨﺎﻁﺐ ﺭﻭ ﻣﺸﺨﺺ ﮐﻨﻴﺪ ﻭ ﺷﻠﻴﮏ ﮐﻮﺭ ﻧﮑﻨﻴﺪ‪ - 3 .‬ﺁﻣﺎﺭ ﺩﻗﻴﻖ ﻭ ﮐﺎﻣﻞ ﺑﺎﺷﻪ‪.‬‬

‫ﻓﮑﺲ ﺗﺒﻠﻴﻐﺎﺗﯽ‪:‬‬ ‫ﺩﻭﺭﻧﮕﺎﺭ‪ ،‬ﻓﮑﺲ ﯾﺎ ﻓﺎﮐﺲ ﺍﺑﺰﺍﺭی ﺍﺳﺖ ﮐﻪ ﺑﺎ ﺁﻥ ﺍﺯ ﻧﻮﺷﺘﻪﻫﺎ ﯾﺎ ﺗﺼﺎﻭﯾﺮ ﺭﻭی ﮐﺎﻏﺬ‪ ،‬ﺩﺍﺩﻩﻫﺎی ﺍﻟﮑﺘﺮﻭﻧﻴﮑﯽ ﮔﺮﻓﺘﻪ ﻣﯽﺷﻮﺩ ﻭ ﺩﺍﺩﻩﻫﺎ‬ ‫ﻣﻌﻤﻮﻻ ً ﺍﺯ ﻁﺮﯾﻖ ﺧﻂ ﺗﻠﻔﻦ ﺍﺯ ﯾﮏ ﻧﻘﻄﻪ ﺑﻪ ﻧﻘﻄﻪ ﺩﯾﮕﺮ ﻓﺮﺳﺘﺎﺩﻥ ﻣﯽﺷﻮﻧﺪ‪ .‬ﯾﮑﯽ ﺍﺯ ﺭﻭﺵﻫﺎی ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ ﻓﺮﺳﺘﺎﺩﻥ ﻓﮑﺲ‬ ‫ﺗﺒﻠﻴﻐﺎﺗﯽ ﺑﻪ ﺷﻤﺎﺭﻩﻫﺎی ﻓﮑﺲ ﺑﺎﺯﺍﺭ ﻫﺪﻑ ﺍﺳﺖ‪ .‬ﻋﺪﻡ ﻧﻴﺎﺯ ﺑﻪ ﻣﻮﺍﺩ ﺍﻭﻟﻴﻪ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﻠﻔﻦ ﺳﺒﺐ ﺷﺪﻩ ﺗﺎ ﺑﻪ ﯾﮑﯽ ﺍﺯ ﺍﺭﺯﺍﻥﺗﺮﯾﻦ‬ ‫ﺭﻭﺵﻫﺎی ﺗﺒﻠﻴﻐﺎﺕ ﻫﺪﻓﻤﻨﺪ ﺗﺒﺪﯾﻞ ﺷﻮﺩ ‪.‬ﻓﺮﻭﺵ ﺷﻤﺎﺭﻩ ﻓﮑﺲ ﺗﻤﺎﻡ ﺷﺮﮐﺘﻬﺎی ‪ IT‬ﻭ ﮐﺎﻣﭙﻴﻮﺗﺮ‪.‬‬

‫ﺗﺒﻠﻴﻐﺎﺕ ﭘﺴﺘﯽ )ﭘﺴﺖ ﻣﺴﺘﻘﻴﻢ(‪:‬‬ ‫ﯾﮏ ﺍﺳﻠﺤﻪ ﻭﺍﻗﻌﺎً ﮐﺎﺭﺍ ﺟﻬﺖ ﻫﺪﻑ ﮔﺮﻓﺘﻦ ﺑﺨﺶ ﺧﺎﺻﯽ ﺍﺯ ﺑﺎﺯﺍﺭ ﻫﺪﻑ ﺍﺳﺖ ‪.‬ﺭﻭﺷﯽ ﺑﺮﺍی ﻓﺮﺳﺘﺎﺩﻥ ﮐﺎﺭﺕ ﭘﺴﺘﺎﻝ‪ ،‬ﮐﺎﺗﺎﻟﻮگ‪ ،‬ﺑﺮﻭﺷﻮﺭ‪،‬‬ ‫ﺧﺒﺮﻧﺎﻣﻪ ﻭ ﯾﺎ ﯾﮏ ﻧﺎﻣﻪ ﺳﺎﺩﻩ ﺑﻪ ﻫﻤﺮﺍﻩ ﻗﺮﺍﺭ ﺩﺍﺩﻥ ﻫﺪﺍﯾﺎﯾﯽ ﺩﺭﻭﻥ ﭘﺎﮐﺖ ﺍﺳﺖ ﻫﻤﭽﻨﻴﻦ ﻭﺳﻴﻠﻪﺍی ﻣﻨﺎﺳﺐ ﺑﺮﺍی ﺍﻁﻼﻉ ﺭﺳﺎﻧﯽ ﺩﺭ‬ ‫ﺯﻣﻴﻨﻪﻫﺎﯾﯽ ﻣﺎﻧﻨﺪ‪ :‬ﻓﺮﻭﺵﻫﺎی ﻓﻮﻕﺍﻟﻌﺎﺩﻩ‪ ،‬ﺗﺨﻔﻴﻒ ﻓﺼﻠﯽ‪ ،‬ﯾﺎﺩﺁﻭﺭی ﺍﯾﻨﮑﻪ ﺷﺮﮐﺖ ﻣﺸﺘﺮﯾﺎﻥ ﻗﺒﻠﯽ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﯾﺎﺩ ﻧﺒﺮﺩﻩ ﻭ ﺷﻴﻮﻩﺍی‬ ‫ﻣﻨﺎﺳﺐ ﺟﻬﺖ ﺍﻁﻼﻉ ﺭﺳﺎﻧﯽ ﺑﯽ ﻭﺍﺳﻄﻪ ﻭ ﺟﺬﺏ ﻣﺸﺘﺮﯾﺎﻥ ﺟﺪﯾﺪ ﻭ ﺣﻔﻆ ﻣﺸﺘﺮﯾﺎﻥ ﮐﻨﻮﻧﯽ ﺍﺳﺖ‪.‬‬ ‫ﺩﺭ ﺻﻮﺭﺗﻲ ﻛﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺧﺎﺻﻲ ﺑﺮﺍﻱ ﻛﺎﻻ ﻭ ﻳﺎ ﺧﺪﻣﺎﺕ ﺩﺭ ﻧﻈﺮ ﺑﺎﺷﻨﺪ‪ ،‬ﭘﺴﺖ ﻣﺴﺘﻘﻴﻢ ﻣﯽﺗﻮﺍﻧﺪ ﭘﻴﺎﻡ ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﻛﺎﻻ ﻳﺎ ﺧﺪﻣﺎﺕ ﺭﺍ ﺑﻪ‬ ‫ﻣﺸﺘﺮﻳﺎﻥ ﻣﻮﺭﺩ ﻧﻈﺮ ﺍﺭﺳﺎﻝ ﻛﻨﺪ‪ .‬ﭘﺎﺳﺦ ﻭ ﻭﺍﻛﻨﺶ ﻣﺸﺘﺮﻳﺎﻥ ﺍﻋﻢ ﺍﺯ ﻧﻈﺮ ﻳﺎ ﺩﺭﺧﻮﺍﺳﺖ ﺭﺍ ﺩﺭﻳﺎﻓﺖ ﻧﻤﺎﻳﺪ‪ ،‬ﺳﻔﺎﺭﺵ ﻛﺎﻻ ﻳﺎ ﺧﺪﻣﺎﺕ ﻣﺸﺘﺮﻳﺎﻥ‬ ‫ﺭﺍ ﺑﻪ ﺗﻮﻟﻴﺪ ﻛﻨﻨﺪﮔﺎﻥ ﻳﺎ ﻋﺮﺿﻪ ﻛﻨﻨﺪﮔﺎﻥ ﺑﺮﺳﺎﻧﺪ‪ ،‬ﻛﺎﻻ ﺭﺍ ﺑﻪ ﻣﺸﺘﺮﻱ ﺗﺤﻮﻳﻞ ﺩﻫﺪ‪ ،‬ﺳﻴﺎﻫﻪ ﺻﻮﺭﺕ ﺣﺴﺎﺏ ﻭ ﭘﺮﺩﺍﺧﺖﻫﺎی ﻣﺮﺑﻮﻁ ﺭﺍ ﺍﺭﺳﺎﻝ ﻭ‬ ‫ﺩﺭﻳﺎﻓﺖ ﻛﻨﺪ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﺭﻭﺍﺑﻂ ﺗﻮﻟﻴﺪ ﻛﻨﻨﺪﮔﺎﻥ ﻭ ﻋﺮﺿﻪ ﻛﻨﻨﺪﮔﺎﻥ ﻛﺎﻻ ﻭ ﺧﺪﻣﺎﺕ ﺭﺍ ﺑﻪ ﻣﻨﺎﺳﺒﺖﻫﺎی ﻣﺨﺘﻠﻒ ﻭ ﺍﺯ ﻁﺮﻳﻖ ﺍﺭﺳﺎﻝ ﻫﺪﺍﻳﺎ ﻭ ﺍﺭﺍﺋﻪ‬ ‫ﺁﺧﺮﻳﻦ ﺗﻐﻴﻴﺮﺍﺕ ﺩﺭ ﻣﺤﺼﻮﻻﺕ ﻭ ﻗﻴﻤﺖﻫﺎ ﺣﻔﻆ ﻧﻤﺎﻳﺪ ‪.‬‬

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‫ﺩﻓﺘﺮ ﺗﺠﺎﺭﺕ ﺍﻟﮑﺘﺮﻭﻧﻴﮏ ﻭﻟﻘﺎﻥ ﺣﺴﻴﻨﯽ‬ ‫ﻁﺮﺍﺣﯽ ﻭﺏ | ﻣﺪﯾﺮﯾﺖ ﻣﺤﺘﻮﺍ | ﺑﻬﻴﻨﻪ ﺳﺎﺯی ﺳ ﺎﯾﺖ | ﻧﺮﻡ ﺍﻓﺰﺍﺭ ﻭ ﺍﺗﻮﻣﺎﺳﻴﻮﻥ | ﺗﺒﻠﻴﻐﺎﺕ ﻣﻮﻟﺘﯽ ﻣﺪﯾﺎ | ﺗﺒﻠﻴﻐﺎﺕ ﺍﯾﻨﺘﺮﻧﺘﯽ | ﺗﺒﻠﻴﻐﺎﺕ ﻣﺴﺘﻘﻴﻢ‬

‫ﭘﻴﺎﻣﮏ ﺗﺒﻠﻴﻐﺎﺗﯽ‪:‬‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣﺎﺕ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ ﺩﺭ ﺑﻴﻦ ﻣﺮﺩﻡ ﺟﻬﺎﻥ ﺍﺯ ﻣﺤﺒﻮﺑﻴﺖ ﺯﯾﺎﺩی ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳﺖ‪ .‬ﺑﻪ ﻋﻘﻴﺪﻩ ﺑﺴﻴﺎﺭی ﺍﺯ ﻣﺮﺩﻡ‪ ،‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﯾﻦ‬ ‫ﺧﺪﻣﺎﺕ ﺑﻪ ﺩﻟﻴﻞ ﺍﺭﺯﺍﻥ ﺑﻮﺩﻥ ﺑﻪ ﺳﺮﻋﺖ ﻓﺮﺍﮔﻴﺮ ﺷﺪﻩ ﺍﺳﺖ‪ .‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺧﺪﻣﺎﺕ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ ﺩﺭ ﺍﯾﺮﺍﻥ ﺑﺮﺍی ﻧﺨﺴﺘﻴﻦ ﺑﺎﺭ ﺩﺭ ﺳﺎﻝ ‪۱۳۸۱‬‬ ‫ﻣﻮﺭﺩ ﺑﻬﺮﻩﺑﺮﺩﺍﺭی ﻗﺮﺍﺭ ﮔﺮﻓﺖ‪ ،‬ﺍﺯ ﺍﯾﻦ ﺳﺎﻝ ﺑﻪ ﺑﻌﺪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ ﺑﻪ ﺗﺪﺭﯾﺞ ﺩﺭ ﺑﻴﻦ ﮐﺎﺭﺑﺮﺍﻥ ﺍﯾﺮﺍﻧﯽ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻓﺮﺍﮔﻴﺮ ﺷﺪ‪ .‬ﺩﺭ‬ ‫ﺳﺎﻝ ‪ ۸ ، ۱۳۸۵‬ﻣﻴﻠﻴﺎﺭﺩ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ ﺩﺭ ﺍﯾﺮﺍﻥ ﻣﺒﺎﺩﻟﻪ ﺷﺪ‪ .‬ﺩﺭ ﺍﯾﻦ ﺳﺎﻝ ﺭﻭﺯﺍﻧﻪ ‪ ۲۰‬ﻣﻴﻠﻴﻮﻥ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ ﺗﻮﺳﻂ ﮐﺎﺭﺑﺮﺍﻥ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﺭﺩ ﻭ ﺑﺪﻝ‬ ‫ﻣﯽﮔﺮﺩﯾﺪ ﮐﻪ ﺍﯾﻦ ﺭﻗﻢ ﺩﺭ ﺭﻭﺯﻫﺎی ﺧﺎﺹ ﻭ ﺍﻋﻴﺎﺩ ﻣﺨﺘﻠﻒ ﺑﻴﺸﺘﺮ ﻣﯽﺷﺪ ‪.‬ﺍﻁﻼﻋﺎﺕ ﺑﻴﺸﺘﺮ ﺩﺭﺑﺎﺭﻩ ﭘﻴﺎﻡ ﮐﻮﺗﺎﻩ‪.‬‬

‫ﺗﺒﻠﻴﻐﺎﺕ ﺗﻠﻔﻨﯽ‪:‬‬ ‫ﺷﻤﺎﺭﻩ ﮔﻴﺮﻱ ﻭ ﺑﺮﻗﺮﺍﺭﻱ ﺗﻤﺎﺱ ﺗﻠﻔﻨﻲ ﺧﻮﺩﮐﺎﺭ ﻭ ﺍﻋﻼﻡ ﭘﻴﺎﻡ ﺻﻮﺗﻲ ﺩﻟﺨﻮﺍﻩ ﺑﻪ ﻣﺨﺎﻁﺒﻴﻦ ﺑﻪ ﺻﻮﺭﺕ ﮔﺮﻭﻫﻲ ﻭ ﺑﻪ ﻭﺳﻴﻠﻪی ﺭﺍﻳﺎﻧﻪ ﺍﻋﻼﻡ‬ ‫ﭘﻴﺎﻡﻫﺎی ﺻﻮﺗﻲ ﺍﺯ ﻗﺒﻴﻞ ﺗﺒﺮﻳﮏ ﻭ ﺗﺴﻠﻴﺖ ﻣﻨﺎﺳﺒﺖﻫﺎ‪ ،‬ﭘﻴﺎﻡ ﺩﻋﻮﺕ‪ ،‬ﺍﻋﻼﻡ ﺍﻗﺴﺎﻁ ﻣﻌﻮﻗﻪ ﻭ ﻫﺮﮔﻮﻧﻪ ﭘﻴﺎﻡ ﺩﻟﺨﻮﺍﻩ ﺩﺭ ﻗﺎﻟﺐ ﺍﻁﻼﻉ ﺭﺳﺎﻧﻲ‬ ‫ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﺑﻪ ﻫﺮ ﺷﻬﺮ‪ ،‬ﻣﻨﻄﻘﻪ ﻭ ﯾﺎ ﭘﻴﺶ ﺷﻤﺎﺭﻩ ﺧﺎﺹ‪.‬‬

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