BRAND MANUAL DESIGN GUIDELINES FOR MPRIME.
ADDRESS
CONTACT
ONLINE
Apartado 36
P : +351 232 811 381
E : info.pt@mprimesolar.com
3684-001 Oliveira Frades
F : +351 232 811 389
www.mprimesolar.com
Portugal
Mprime
DESIGN & BRAND MANUAL
DESIGN AND BRAND MANUAL
2
Mprime
DESIGN & BRAND MANUAL
PAGE OF CONTENTS Brand guidelines is about consistency and commitment to quality, value, and style for Mprime.
SEC 1
ABOUT THE COMPANY
PAGE 04
SEC 2
CORPORATE LOGO
PAGE 06
SEC 3
CORPORATE TYPOGRAPHY
PAGE 12
SEC 4
THE COLOR SYSTEM
PAGE 16
SEC 5
CORPORATE STATIONARY
PAGE 20
SEC 6
IMAGES AND BLENDING
PAGE 24
SEC 7
CORPORATE ICONS
PAGE 28
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01
DESIGN & BRAND MANUAL
ABOUT Mprime 1.1. Company
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1.1
DESIGN & BRAND MANUAL
COMPANY
As part of Voltalia Group, renewable energy player established in 17 countries, MPrime offers you a unique expertise in the sector, with a privileged access to the best conditions on high quality equipment from tier one suppliers globally.
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DESIGN & BRAND MANUAL
CORPORATE LOGO 2.1. Logo Introduction 2.2. Logo Variant 2.3. Logo Minimum Size 2.4. Logo Clearspace 2.5. Incorret Usage
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2.1
LOGO INTRODUCTION
Corporate Logo
The Mprime masterbrand or corporate logo comprises two elements, logo symbol and logo type.
1
2
Equipment Trading & Distribution LOGO INTRODUCTION Logo Download Link.
Logo Standard Mprime is a Voltalia group company specialized in the distribution of solar equipment. The yellow color used on the “M” is related to solar equipment and is a stimulating color for the mind. It relates
to logic and helps in decision-making. It is suitable for networkers (Platform mprimesolar.com) The dark blue in the remaining word “prime” is ideal to promote a safe, ambitious and determined business.
https://drive.google.com/drive/folders/0ByEDD9DeujXCdi1sYXVsTzkxTGs
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2.2
LOGO VARIANT
Corporate Logo
Our logo can be use for some variations. We have design three variations include our general logo to fit any necessary.
LOGO VARIANT Logo Standard The Logo can be use with slogan, depending on the size to be used.
Logo Light Version
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Equipment Trading & Distribution
Logo Dark Version
Logo Black & White
Mprime
DESIGN & BRAND MANUAL
2.3
LOGO MINIMUM SIZE
Corporate Logo
We have a standard minimum size for our logo usage. This is important for keep the essentials for our logo.
MINIMUM SIZE
25MM
General Logo Minimum Size The minimum application size of the logo is a way to guarantee perfect readability. Complying with such criteria is critical to maintaining the integrity of the logo. The minimum size set is 50mm wide.
15MM
Symbol (icon) Minimum Size The minimum size for the application of the symbol is a way to guarantee perfect readability. Obeying such criteria is fundamental to maintaining the integrity of the symbol. The minimum size is 15mm height / width.
General Logo with slogan
35MM
Minimum Size The minimum size for logo application with slogan is a way to guarantee perfect readability. Complying with such criteria is fundamental to maintaining the integrity of the logopito. The minimum size established is 80mm wide.
Equipment Trading & Distribution
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DESIGN & BRAND MANUAL
2.4
LOGO CLEARSPACE
Corporate Logo
It is important to keep corporate marks clear of any other graphic elements. We have make a clear space to ensure its visibilty.
CLEARSPACE Margue Clearspace
x
In the diagram to the side, it demonstrates the limits of the safe margin of the Symbol. In this case, one half of the circumference is used.
x
General Logo Clearspace In the diagram to the side, it demonstrates the limits of the margin of confidence of the Logo. In this case, the “M� is used as the measure in its original position.
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2.5
INCORRECT USAGE
Corporate Logo
We are very consider how to keep our brand look good all the time, so don’t use our logo in the wrong way.
INCORRECT USE What not to do This chapter exemplifies changes that should never happen in the corporate image of Mprime. To change is to compromise the success and continuity that should guide the communication of Mprime.
Don’t change the proposition
Don’t change the font of logo
Don’t change the color of logo
Don’t cut the logotype
Don’t make the logo distorsion
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DESIGN & BRAND MANUAL
CORPORATE TYPOGRAPHY 3.1. Primary Font 3.2. Secondary Font 3.3. Type Hierarchy
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3.1 Corporate Typography
DESIGN & BRAND MANUAL
PRIMARY FONT Typography / font is an important role in communicating an overall tone and quality. Here’s the secondary font of our brand.
Myriad Pro Bold
ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijklmno p q r s t u v w x y z
Regular
ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijk lmno p q r s t u v w x y z
Figures
1 2 3 4 5 6 7 8 9 0
Special Characters
! @ # $ % ^ & * ( ) - +
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DESIGN & BRAND MANUAL
3.2
SECONDARY FONT
Corporate Typography
Typography / font is an important role in communicating an overall tone and quality. Here’s the secondary font of our brand.
Arial Font
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Bold
ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z
Regular
ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z
Figures
1 2 3 4 5 6 7 8 9 0
Special Characters
! @ # $ % ^ & * ( ) - +
Mprime
DESIGN & BRAND MANUAL
3.3
TYPE HIERARCHY
Corporate Typography
We have make a standard size for headings, sub-headings, and body type in order to guide the reader.
TYPE HIERARCHY Leading Headlines
Big Headline Myriad Pro Bold Size - 46pt
Sub Headline Myriad Pro Bold Size - 30pt
Headline Myriad Pro Bold Size - 24pt
Content & Body Lines
Title Text Arial Reg Size - 18pt
Caption Text
Solar Solar Solar Solar
Solar
Arial Reg Size - 12pt
Body Text
Solar
Arial Reg Size - 9pt
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DESIGN & BRAND MANUAL
THE COLOR SYSTEM 4.1. Primary Colors 4.2. Secondary Colors 4.3. Colors Philosophy
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DESIGN & BRAND MANUAL
4.1
PRIMARY COLORS
The Color System
To ensure identity and consistency in Mprime’s communication, the colors defined in this corporate image project must be used. Next is the color setting for color printing (CMYK), digital and multimedia (RGB) and web-use (hexadecimal).
PRIMARY COLORS Explanation : The choice of the yellow color used in the “M” is related to the solar equipment and is a stimulating color for the mind. It relates to logic and helps in decisionmaking. It is suitable for networkers (Plataforma mprimesolar.com) The choice of dark blue in the rest of the word (“prime”) is ideal to promote a safe, ambitious and determined business.
Yellow
Dark Blue
CMYK RGB Web
CMYK RGB Web
: 4|20|95|0 : 245|199|40 : #f8ca00
Color Tints
Color Tints
100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
Color Gradient Yellow Gradient
: 79|66|47|35 : 62|68|85 : #3d4454
Color Gradient Dark Blue Gradient
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DESIGN & BRAND MANUAL
4.2
SECONDARY COLORS
The Color System
Our colors define our brand and create a connection with the customer. Here’s the secondary colors of our brand.
SECONDARY COLORS
Light Orange
Explanation :
CMYK RGB Web
The choice of orange color as secondary, arise to create an optimistic, positive and stimulating effect for the senses.
100%
: 0|48|100|0 : 244|150|0 : #f39600
80%
60%
40%
20%
40%
20%
40%
20%
The choice of gray color works well as background color
Middle Grey CMYK RGB Web
100%
: 0|0|0|45 : 168|168|167 : #a7a7a7
80%
60%
Light Grey CMYK RGB Web
100%
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: 0|0|0|20 : 218|218|218 : dadad9
80%
60%
Mprime
DESIGN & BRAND MANUAL
4.3 Corporate Logo
Colors create relationship & connection beetween company brand and customer.
“Alexander Tan”
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DESIGN & BRAND MANUAL
CORPORATE STATIONARY 51. Company Letterhead 5.2. Business Card 5.3. Stationary Variant
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DESIGN & BRAND MANUAL
5.1
COMPANY LETTERHEAD
Corporate Stationary
We have a system grid for letterhead design to keep our brand on lines. Here’s the letterhead grid system.
COMPANY LETTERHEAD Equipment Trading & Distribution
Dimensions A4 Size 297 x 210mm
Print CMYK
Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia
HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas. Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget. Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
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DESIGN & BRAND MANUAL
5.2
BUSINESS CARD
Corporate Stationary
We have a system grid for business card to keep our brand on lines. Here’s the business card grid system.
BUSINESS CARD
Frontside Equipment Trading & Distribution
Dimensions 85 x 55mm
Name Job / Department
e-mail@voltalia.com M. +00 000 00 00 00
CMYK
28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40 www.voltalia.com
Backside
Equipment Trading & Distribution Equipment Trading & Distribution www.mprimesolar.com
www.mprimesolar.com
www.mprimesolar.com
THE ENVELOPE
Dimensions 110 x 220 mm
Print CMYK
22
Apartado 36 3684-001 Oliveira Frades - Portugal info.pt@mprimesolar.com
Equipment Trading & Distribution
Mprime
DESIGN & BRAND MANUAL
5.3
STATIONARY VARIANT
Corporate Stationary
We want our brand look good everytime, that’s include how to place our logo.
LETTERHEAD Equipment Trading & Distribution
Dimensions A4 Size 297 x 210mm
Print CMYK
Equipment Trading & Distribution
Dear Nickname, Grow Together Company
Dear Nickname, Grow Together Company
The Long Street, 7th Westblue Jakarta City, Indonesia
The Long Street, 7th Westblue Jakarta City, Indonesia
HELLO,
HELLO,
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at
Nullam non mauris in purus consequat egestas.
Nullam non mauris in purus consequat egestas.
Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis
Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis
vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at
Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.
Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis
vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
BUSINESS CARD Equipment Trading & Distribution
Dimensions 85 x 55mm
Equipment Trading & Distribution
Name Name Job // Department Department Job
Name Name Job // Department Department Job
e-mail@voltalia.com e-mail@voltalia.com M. +00 +00 000 000 00 00 00 00 00 00 M.
e-mail@voltalia.com e-mail@voltalia.com M. +00 +00 000 000 00 00 00 00 00 00 M.
28, rue rue de de Mogador Mogador -- 75009 75009 Paris, Paris, France 28, France T. +33 +33 144 144 63 63 14 14 40 40 T.
28, rue rue de de Mogador Mogador -- 75009 75009 Paris, Paris, France France 28, T. +33 +33 144 144 63 63 14 14 40 40 T.
www.voltalia.com www.voltalia.com
www.voltalia.com www.voltalia.com
CMYK
Equipment Trading & Distribution
Equipment Trading & Distribution
www.mprimesolar.com
www.mprimesolar.com
www.mprimesolar.com
www.mprimesolar.com
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06
DESIGN & BRAND MANUAL
IMAGES AND BLENDING 6.1. Colored Images 6.2. Black & White Images 6.3. Mockups
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DESIGN & BRAND MANUAL
6.1
COLORED IMAGES
Images And Blending
Images are responsible to bring the value of our brands to customer. We have a standard images that can be apply.
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DESIGN & BRAND MANUAL
6.2
BLACK & WHITE IMAGES
Images And Blending
Images are responsible to bring the value of our brands to customer. We have a standard images that can be apply.
n
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6.3
DESIGN & BRAND MANUAL
MOCKUPS
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DESIGN & BRAND MANUAL
CORPORATE ICONS 7.1. Brand Icons
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DESIGN & BRAND MANUAL
7.1
BRAND ICONS
Corporate Icons
Icons are created to bring more conceptual in content of our brand. Different icons can be use in different character.
EXAMPLES FOR BLENDING IMAGES
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DESIGN & BRAND MANUAL
ATTACHMENTS STATIONARY
Mprime
DESIGN & BRAND MANUAL
Equipment Trading & Distribution
Equipment Trading & Distribution
Name Job / Department
Name Job / Department
e-mail@voltalia.com M. +00 000 00 00 00
e-mail@voltalia.com M. +00 000 00 00 00
28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40
28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40
www.voltalia.com
www.voltalia.com
www.mprimesolar.com
www.mprimesolar.com
www.mprimesolar.com
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Equipment Trading & Distribution
Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia
HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas. Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget. Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
Equipment Trading & Distribution n
Grow Together Company The Long Street, 7th Westblue
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas. Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget. Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
Equipment Trading & Distribution
Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia
HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas. Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget. Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
Equipment Trading & Distribution
Grow Together Company The Long Street, 7th Westblue
Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas. Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget. Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.
Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com
Full Name, Creative Director Creativity Inc.
Mprime
DESIGN & BRAND MANUAL
MPrime Solar Solutions S.A. Apartado 36, 3684-001 Oliveira de Frades, Portugal Tel.: +351 232 811 381 info.pt@mprimesolar.com
www.mprimesolar.com
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DESIGN & BRAND MANUAL
Equipment Trading & Distribution
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DESIGN & BRAND MANUAL
Mprime
DESIGN & BRAND MANUAL
41
BRAND MANUAL
c Marketing Voltalia
THE POWER OF BRAND
ADDRESS
CONTACT
Apartado 36
P : +351 232 811 381
E : info.pt@mprimesolar.com
3684-001 Oliveira Frades
F : +351 232 811 389
www.mprimesolar.com
Portugal
ONLINE