MPRIME - Brand Manual

BRAND MANUAL DESIGN GUIDELINES FOR MPRIME.

ADDRESS

CONTACT

ONLINE

Apartado 36

P : +351 232 811 381

E : info.pt@mprimesolar.com

3684-001 Oliveira Frades

F : +351 232 811 389

www.mprimesolar.com

Portugal

Mprime

DESIGN & BRAND MANUAL

DESIGN AND BRAND MANUAL

2

Mprime

DESIGN & BRAND MANUAL

PAGE OF CONTENTS Brand guidelines is about consistency and commitment to quality, value, and style for Mprime.

SEC 1

ABOUT THE COMPANY

PAGE 04

SEC 2

CORPORATE LOGO

PAGE 06

SEC 3

CORPORATE TYPOGRAPHY

PAGE 12

SEC 4

THE COLOR SYSTEM

PAGE 16

SEC 5

CORPORATE STATIONARY

PAGE 20

SEC 6

IMAGES AND BLENDING

PAGE 24

SEC 7

CORPORATE ICONS

PAGE 28

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Mprime

01

DESIGN & BRAND MANUAL

ABOUT Mprime 1.1. Company

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Mprime

1.1

DESIGN & BRAND MANUAL

COMPANY

As part of Voltalia Group, renewable energy player established in 17 countries, MPrime offers you a unique expertise in the sector, with a privileged access to the best conditions on high quality equipment from tier one suppliers globally.

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Mprime

02

DESIGN & BRAND MANUAL

CORPORATE LOGO 2.1. Logo Introduction 2.2. Logo Variant 2.3. Logo Minimum Size 2.4. Logo Clearspace 2.5. Incorret Usage

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Mprime

DESIGN & BRAND MANUAL

2.1

LOGO INTRODUCTION

Corporate Logo

The Mprime masterbrand or corporate logo comprises two elements, logo symbol and logo type.

1

2

Equipment Trading & Distribution LOGO INTRODUCTION Logo Download Link.

Logo Standard Mprime is a Voltalia group company specialized in the distribution of solar equipment.

The yellow color used on the “M” is related to solar equipment and is a stimulating color for the mind. It relates

to logic and helps in decision-making.

It is suitable for networkers (Platform mprimesolar.com) The dark blue in the remaining word “prime” is ideal to promote a safe, ambitious and determined business.

https://drive.google.com/drive/folders/0ByEDD9DeujXCdi1sYXVsTzkxTGs

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DESIGN & BRAND MANUAL

2.2

LOGO VARIANT

Corporate Logo

Our logo can be use for some variations.

We have design three variations include our general logo to fit any necessary.

LOGO VARIANT Logo Standard The Logo can be use with slogan, depending on the size to be used.

Logo Light Version

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Equipment Trading & Distribution

Logo Dark Version

Logo Black & White

Mprime

DESIGN & BRAND MANUAL

2.3

LOGO MINIMUM SIZE

Corporate Logo

We have a standard minimum size for our logo usage. This is important for keep the essentials for our logo.

MINIMUM SIZE

25MM

General Logo Minimum Size The minimum application size of the logo is a way to guarantee perfect readability.

Complying with such criteria is critical to maintaining the integrity of the logo. The minimum size set is 50mm wide.

15MM

Symbol (icon) Minimum Size The minimum size for the application of the symbol is a way to guarantee perfect readability. Obeying such criteria is fundamental to maintaining the integrity of the symbol. The minimum size is 15mm height / width.

General Logo with slogan

35MM

Minimum Size The minimum size for logo application with slogan is a way to guarantee perfect readability. Complying with such criteria is fundamental to maintaining the integrity of the logopito. The minimum size established is 80mm wide.

Equipment Trading & Distribution

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DESIGN & BRAND MANUAL

2.4

LOGO CLEARSPACE

Corporate Logo

It is important to keep corporate marks clear of any other graphic elements. We have make a clear space to ensure its visibilty.

CLEARSPACE Margue Clearspace

x

In the diagram to the side, it demonstrates the limits of the safe margin of the Symbol. In this case, one half of the circumference is used.

x

General Logo Clearspace In the diagram to the side, it demonstrates the limits of the margin of confidence of the Logo. In this case, the “M� is used as the measure in its original position.

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DESIGN & BRAND MANUAL

2.5

INCORRECT USAGE

Corporate Logo

We are very consider how to keep our brand look good all the time, so don’t use our logo in the wrong way.

INCORRECT USE What not to do This chapter exemplifies changes that should never happen in the corporate image of Mprime. To change is to compromise the success and continuity that should guide the communication of Mprime.

Don’t change the proposition

Don’t change the font of logo

Don’t change the color of logo

Don’t cut the logotype

Don’t make the logo distorsion

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Mprime

03

DESIGN & BRAND MANUAL

CORPORATE TYPOGRAPHY 3.1. Primary Font 3.2. Secondary Font 3.3. Type Hierarchy

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Mprime

3.1 Corporate Typography

DESIGN & BRAND MANUAL

PRIMARY FONT Typography / font is an important role in communicating an overall tone and quality.

Here’s the secondary font of our brand.

Myriad Pro Bold

ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijklmno p q r s t u v w x y z

Regular

ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijk lmno p q r s t u v w x y z

Figures

1 2 3 4 5 6 7 8 9 0

Special Characters

! @ # $ % ^ & * ( ) - +

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DESIGN & BRAND MANUAL

3.2

SECONDARY FONT

Corporate Typography

Typography / font is an important role in communicating an overall tone and quality.

Here’s the secondary font of our brand.

Arial Font

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Bold

ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z

Regular

ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z

Figures

1 2 3 4 5 6 7 8 9 0

Special Characters

! @ # $ % ^ & * ( ) - +

Mprime

DESIGN & BRAND MANUAL

3.3

TYPE HIERARCHY

Corporate Typography

We have make a standard size for headings, sub-headings, and body type in order to guide the reader.

TYPE HIERARCHY Leading Headlines

Big Headline Myriad Pro Bold Size - 46pt

Sub Headline Myriad Pro Bold Size - 30pt

Headline Myriad Pro Bold Size - 24pt

Content & Body Lines

Title Text Arial Reg Size - 18pt

Caption Text

Solar Solar Solar Solar

Solar

Arial Reg Size - 12pt

Body Text

Solar

Arial Reg Size - 9pt

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04

DESIGN & BRAND MANUAL

THE COLOR SYSTEM 4.1. Primary Colors 4.2. Secondary Colors 4.3. Colors Philosophy

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Mprime

DESIGN & BRAND MANUAL

4.1

PRIMARY COLORS

The Color System

To ensure identity and consistency in Mprime’s communication, the colors defined in this corporate image project must be used. Next is the color setting for color printing (CMYK), digital and multimedia (RGB) and web-use (hexadecimal).

PRIMARY COLORS Explanation : The choice of the yellow color used in the “M” is related to the solar equipment and is a stimulating color for the mind.

It relates to logic and helps in decisionmaking. It is suitable for networkers (Plataforma mprimesolar.com) The choice of dark blue in the rest of the word (“prime”) is ideal to promote a safe, ambitious and determined business.

Yellow

Dark Blue

CMYK RGB Web

CMYK RGB Web

: 4|20|95|0 : 245|199|40 : #f8ca00

Color Tints

Color Tints

100%

100%

80%

80%

60%

60%

40%

40%

20%

20%

Color Gradient Yellow Gradient

: 79|66|47|35 : 62|68|85 : #3d4454

Color Gradient Dark Blue Gradient

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DESIGN & BRAND MANUAL

4.2

SECONDARY COLORS

The Color System

Our colors define our brand and create a connection with the customer.

Here’s the secondary colors of our brand.

SECONDARY COLORS

Light Orange

Explanation :

CMYK RGB Web

The choice of orange color as secondary, arise to create an optimistic, positive and stimulating effect for the senses.

100%

: 0|48|100|0 : 244|150|0 : #f39600

80%

60%

40%

20%

40%

20%

40%

20%

The choice of gray color works well as background color

Middle Grey CMYK RGB Web

100%

: 0|0|0|45 : 168|168|167 : #a7a7a7

80%

60%

Light Grey CMYK RGB Web

100%

18

: 0|0|0|20 : 218|218|218 : dadad9

80%

60%

Mprime

DESIGN & BRAND MANUAL

4.3 Corporate Logo

Colors create relationship & connection beetween company brand and customer.

“Alexander Tan”

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05

DESIGN & BRAND MANUAL

CORPORATE STATIONARY 51. Company Letterhead 5.2. Business Card 5.3. Stationary Variant

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DESIGN & BRAND MANUAL

5.1

COMPANY LETTERHEAD

Corporate Stationary

We have a system grid for letterhead design to keep our brand on lines. Here’s the letterhead grid system.

COMPANY LETTERHEAD Equipment Trading & Distribution

Dimensions A4 Size 297 x 210mm

Print CMYK

Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia

HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

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DESIGN & BRAND MANUAL

5.2

BUSINESS CARD

Corporate Stationary

We have a system grid for business card to keep our brand on lines. Here’s the business card grid system.

BUSINESS CARD

Frontside Equipment Trading & Distribution

Dimensions 85 x 55mm

Name Job / Department

Print

e-mail@voltalia.com M. +00 000 00 00 00

CMYK

28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40 www.voltalia.com

Backside

Equipment Trading & Distribution Equipment Trading & Distribution www.mprimesolar.com

www.mprimesolar.com

www.mprimesolar.com

THE ENVELOPE

Dimensions 110 x 220 mm

Print CMYK

22

Apartado 36 3684-001 Oliveira Frades - Portugal info.pt@mprimesolar.com

Equipment Trading & Distribution

Mprime

DESIGN & BRAND MANUAL

5.3

STATIONARY VARIANT

Corporate Stationary

We want our brand look good everytime, that’s include how to place our logo.

LETTERHEAD Equipment Trading & Distribution

Dimensions A4 Size 297 x 210mm

Print CMYK

Equipment Trading & Distribution

Dear Nickname, Grow Together Company

Dear Nickname, Grow Together Company

The Long Street, 7th Westblue Jakarta City, Indonesia

The Long Street, 7th Westblue Jakarta City, Indonesia

HELLO,

HELLO,

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at

Nullam non mauris in purus consequat egestas.

Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis

vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at

Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis

vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

BUSINESS CARD Equipment Trading & Distribution

Dimensions 85 x 55mm

Print

Equipment Trading & Distribution

Name Name Job // Department Department Job

Name Name Job // Department Department Job

e-mail@voltalia.com e-mail@voltalia.com M. +00 +00 000 000 00 00 00 00 00 00 M.

e-mail@voltalia.com e-mail@voltalia.com M. +00 +00 000 000 00 00 00 00 00 00 M.

28, rue rue de de Mogador Mogador -- 75009 75009 Paris, Paris, France 28, France T. +33 +33 144 144 63 63 14 14 40 40 T.

28, rue rue de de Mogador Mogador -- 75009 75009 Paris, Paris, France France 28, T. +33 +33 144 144 63 63 14 14 40 40 T.

www.voltalia.com www.voltalia.com

www.voltalia.com www.voltalia.com

CMYK

Equipment Trading & Distribution

Equipment Trading & Distribution

www.mprimesolar.com

www.mprimesolar.com

www.mprimesolar.com

www.mprimesolar.com

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06

DESIGN & BRAND MANUAL

IMAGES AND BLENDING 6.1. Colored Images 6.2. Black & White Images 6.3. Mockups

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Mprime

DESIGN & BRAND MANUAL

6.1

COLORED IMAGES

Images And Blending

Images are responsible to bring the value of our brands to customer. We have a standard images that can be apply.

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Mprime

DESIGN & BRAND MANUAL

6.2

BLACK & WHITE IMAGES

Images And Blending

Images are responsible to bring the value of our brands to customer. We have a standard images that can be apply.

n

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6.3

DESIGN & BRAND MANUAL

MOCKUPS

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07

DESIGN & BRAND MANUAL

CORPORATE ICONS 7.1. Brand Icons

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DESIGN & BRAND MANUAL

7.1

BRAND ICONS

Corporate Icons

Icons are created to bring more conceptual in content of our brand. Different icons can be use in different character.

EXAMPLES FOR BLENDING IMAGES

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08

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DESIGN & BRAND MANUAL

ATTACHMENTS STATIONARY

Mprime

DESIGN & BRAND MANUAL

Equipment Trading & Distribution

Equipment Trading & Distribution

Name Job / Department

Name Job / Department

e-mail@voltalia.com M. +00 000 00 00 00

e-mail@voltalia.com M. +00 000 00 00 00

28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40

28, rue de Mogador - 75009 Paris, France T. +33 144 63 14 40

www.voltalia.com

www.voltalia.com

www.mprimesolar.com

www.mprimesolar.com

www.mprimesolar.com

31

Equipment Trading & Distribution

Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia

HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

Equipment Trading & Distribution n

Grow Together Company The Long Street, 7th Westblue

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

Equipment Trading & Distribution

Dear Nickname, Grow Together Company The Long Street, 7th Westblue Jakarta City, Indonesia

HELLO, Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Full Name, Creative Director Creativity Inc. Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

Equipment Trading & Distribution

Grow Together Company The Long Street, 7th Westblue

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Nullam non mauris in purus consequat egestas.

Mauris ipsum quam, blandit ut rhoncus sed, tristique mollis enim. Aenean quis tellus tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Suspendisse at faucibus nibh, at dapibus felis. In sit amet dictum quam. Suspendisse at Donec dui ex, euismod eget mi nec, dapibus tincidunt dolor. Donec ac pharetra ante.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor eros id turpis vulputate est in leo tempus rhoncus. In auctor odio sed rutrum commodo. Suspendisse aliquam maximus sem, eget ultricies metus aliquam eget.

Apartado 36 | 3684-001 Oliveira Frades Portugal P : +351 232 811 381 | E: info.pt@mprimesolar.com www.mprimesolar.com

Full Name, Creative Director Creativity Inc.

Mprime

DESIGN & BRAND MANUAL

MPrime Solar Solutions S.A. Apartado 36, 3684-001 Oliveira de Frades, Portugal Tel.: +351 232 811 381 info.pt@mprimesolar.com

www.mprimesolar.com

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Mprime

DESIGN & BRAND MANUAL

Equipment Trading & Distribution

37

Mprime

40

DESIGN & BRAND MANUAL

Mprime

DESIGN & BRAND MANUAL

41

BRAND MANUAL

c Marketing Voltalia

THE POWER OF BRAND

ADDRESS

CONTACT

Apartado 36

P : +351 232 811 381

E : info.pt@mprimesolar.com

3684-001 Oliveira Frades

F : +351 232 811 389

www.mprimesolar.com

Portugal

ONLINE