DESIGN
UMP Activate Innovation
“ Innovation is not away from lifestyle,
Innovation is a way of
Lifestyle!”
ACTIVATE INNOVATION
A proposal for:
ECO GENERATIONTOWER PROTON SHOWROOM
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PROTON SHOWROOM
// BULIDNG USAGE A Dual Usage Tower
1. SHOWROOM 2. OFFICE BLOCK Companies:
• PROTON Showroom * - Cars Showroom - Dealer
• MNK Sdn Bhd - Foreign Worker Agency
• ECOGENERATION Bhd - Sustainable Products & System - LED Lighting Dealer - Solar System Supplier & Installer
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
Our Approach
ECO GENERATION TOWER
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PROTON SHOWROOM
// TARGET AUDIENCE - ECOGENERATION BHD Age Group:
Late 20’s Up to 60’s Capital Allowance: > RM 40,000
• Entrepreneurs - Green Concept (Marketing Promotion) - Eco Investment Opportunities
• House Owners - Environmental Cares - Sustainable & Reliable System
• Investors / Retires - Enjoy Incomes from Investment - New Investment Opportunities
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// TARGET AUDIENCE – MNK SDN BHD
Age Group:
30’s to Late 50’s • Households - Looking for reliable maid & housekeeper
• Local Business Man - Looking for affordable agency for additional workers
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
Our Approach
PROTON SHOWROOM
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PROTON SHOWROOM
// BRAND IDENTITY// PROTON SHOWROOM BRAND:
PROTON Holdings Berhad Founded 7 May 1983 (31 years ago) • Tagline “Committed to be better ” • Current Proton logo, use since 2008 on 2nd generation Proton Saga, manufactured in a two-tone,
silver and black design. • For the showroom design, it still using logo of 2000. It featured a stylized yellow tiger head on a green roundel embossed upon a dark blue shield, with the Proton name in yellow capital letters in Frutiger font.
• Standardize signage are using on all of the existing PROTON showroom. Boldly silver Strips connected to light blue colored glass and highlighted with 3D blue brand name & logo.
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// TARGET AUDIENCE – PROTON SHOWROOM
Age Group:
GENERATION Y Born :1977 -1997 Income range: > RM 2,000
• Working Adults • Newly Drivers • Young Cars Modifier
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
OUR DRIVERS Their values, taste and background
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PROTON SHOWROOM
// PROTON SHOWROOM – VALUE, ATTITUDES & BEHAVIOUS
Generation Why A large and growing market•
• Individualism • Appreciate Originality • The “Right-Fit”
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PROTON SHOWROOM
// PROTON SHOWROOM – VALUE, ATTITUDES & BEHAVIOUS
• Connected
• Everything Social • Appreciate every moment
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PROTON SHOWROOM
// PROTON SHOWROOM – VALUE, ATTITUDES & BEHAVIOUS
• Young Professionals
• Ambitious • Technology savvy
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PROTON SHOWROOM
THE
BIG IDEA
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PROTON SHOWROOM
A MODERN TECHNOLOGIES ECO SHOWROOM, THAT CELEBRATES
LIFESTYLE GREEN CONCEPT & NEW GENERATION.
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PROTON SHOWROOM
A MODERN TECHNOLOGIES ECO SHOWROOM Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
A MODERN
TECHNOLOGIES ECO SHOWROOM “It’s not that we use technology
We live technology.”
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By Godfrey Reggio
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PROTON SHOWROOM
A MODERN
TECHNOLOGIES
ECO SHOWROOM
A Sustainable Future Together we build a eco generation.
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PROTON SHOWROOM
THAT CELEBRATES
LIFESTYLE GREEN CONCEPT NEW GENERATION
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PROTON SHOWROOM
1. FORWARD
LIFESTYLE
>>
Option 01
“ That’s the SPEED you need !”
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PROTON SHOWROOM
// PROTON SHOWROOM – STYLES
• • • • • • •
ATTRIBUTES BOLD SHARP SMART CONFIDENT IMAGE CONSCIOUS SOCIABLE FAST
PEOPLE • CORPORATE RELATED • STUDENTS • YOUNG CAR MODIFIER
FORWARD LIFESTYLE Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
2. FORWARD
LIFESTYLE
>>
Option 02
“ That’s the SPEED you need !”
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PROTON SHOWROOM
// PROTON SHOWROOM – STYLES – FORWARD LIFESTYLE
Façade style: Reflects the cars which is modern, stylish and futuristic technology. Features : Design has sleek, straight lines with sharp corners. Finished in a sparkling blue colour Ultramarine Blue And Silver Chrome to reflect "the lifestyle of PROTON” in a way to allow customers for the first time to admire and interested the inner automobile display.
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// PROTON SHOWROOM – MOODBOARD
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PROTON SHOWROOM
// PROTON SHOWROOM – PROPOSED DESIGN
Eco Generation Tower
MNK Sdn Bhd
PROTON Showroom
FORWARD LIFESTYLE
>>
The next Iconic Building
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// PROTON SHOWROOM – PROPOSED DESIGN
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// PROTON SHOWROOM – PROPOSED DESIGN
FORWARD LIFESTYLE ECO GENERATION TOWER, The next Iconic Building in Cheras, KL. Inspired by forward lifestyle, we bring in the elements of minimal futuristic and lines mixed with innovative lighting design. A new experience of modern, individualism, technology and relate into users’ and products’ identity. Connect a strong positive inner feelings with the brand and make purchasing enrich customer lives. The site is located in between 2 small factory, ideally located beside the main road link to MRR2 highway which have daily more than 140,00 cars. The main building currently consists of 2 companies usage as offices. The new concept PROTON showroom façade will bring up the entire building to a be branded place. Proposed façade cover 3 levels of building and the roof top to create an eyes-catchy design which easily recognise from MRR2 and surrounding area. Besides, it features a highly optimized facade of louvers to protect the interior from overheating while maximizing daylighting. Followed by the dynamic forward design of entrance, cover with chrome reflective materials as a highlight get awareness and attract people to walk in and check out the latest & coolest products.
Prepared by Design Jump Studio 2014 • Vonny Lai
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PROTON SHOWROOM
// PROTON SHOWROOM – PROPOSED DESIGN
Right View
Left View
Façade design
Façade design
Isometric View
Façade design
FORWARD LIFESTYLE The next Iconic Building
>>
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Front View Façade design
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PROTON SHOWROOM
UNIQUE SELLING POINTS
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PROTON SHOWROOM
STANDARD SELLING POINTS: • Strategic location • Easy to maintain, Valuable investment • Brand Marketing Identity
• Eyes Catchy & Premium Colors
UNIQUE SELLING POINTS: • Concept Façade • Sustainable Eco Design • Companies Perfectly Merge & Elevate each other • #Instagramable! Building • Coolest Place for Young Car Modifier
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PROTON SHOWROOM
// UNIQUE SELLING POINT – PROTON SHOWROOM Concept Louvers Façade / ECO Design ECO GENERATION TOWER, The buildings are envisioned as carved and shaped with facades expressed with external louvers to maximize energy efficiency. Daylighting is utilized throughout the project, however it is carefully balanced to protect the interior from overheating. The forms feature a highly optimized louvered facade system that bounces light inside. A 20% reduction in the annual running costs for cooling energy demand can be achieved. Together with the existing photovoltaic system, the project is expected to achieve sustainability by incorporating energy efficient systems on the LED lighting used and façade design to minimize consumption.
Solar PV System Color Coated Louvers LED Feature Lights
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PROTON SHOWROOM
// UNIQUE SELLING POINT – COMPANIES
Companies Perfectly Merge Together, they Elevate each other
• Reliable • Valuable • Quality • Professional •
3D Signage c/w Light box LED Running Words Display Lights
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PROTON SHOWROOM
// UNIQUE SELLING POINT – COMPANIES
Marketing AWARENESS 1. Wonderful buying experience 2. Campaign 3. A HOT SPOTS 4. Place for PROTON Lovers 5. Social Communication & Auto Updates 6. A relationship mind-set to everything of the brand.
“ A Brand is no longer what we tell the customer it is, It always is about what customer tell each other it is!”
#INSTAGRAM–ABLE !! That’s generation Y, we share moments!
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PROTON SHOWROOM
Marketing & Advertising Ideas Proposal
#INSTAGRAMABLE!
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PROTON SHOWROOM
‘SHOW ME YOUR HAPPINESS ON #myNEWPROTON ! CHANCES TO GET 1 FREE FOR BELOVED.’
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PROTON SHOWROOM
#Have You Ever Imagine? Monthly visitors more than 100 people! & 10 of them buy a new car ?! People are talking about your place? Free Promoting? Favorite Place to hang out?
Let’s Make it become “ Topic of the Day” NEXT >>
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PROTON SHOWROOM
NEXTYOU PROPOSAL FEEDBACK DESIGN CONFIRMATION QUOTATION & ASSIGNMENT BUILDING OUT & ENJOY IT
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THANK YOU Our Specialist // Brand Strategy & Identity // Experiential & Digital Marketing // Design Architecture // Concept Commercial Design // Lifestyle Interior // Construction
DESIGN JUMP STUDIO (02353129-W) No.24A, Jalan Bunga Tanjung 8A, Taman Muda 56100 Kuala Lumpur. T. +603.4292 4928 F. +603.2857 6751 E. designjump.s@gmail.com