Gamuda Gallery -Option02 by Vonny Lai

Permanent Exhibit for

GAMUDA CORPORATE GALLERY JULY 2013

// Gamuda Gallery // Photos

DESIGN BRIEF GAMUDA’s first corporate gallery, will be a permanent display & exhibition that deliver a memorable consumer journey by sharing GAMUDA’s brand story and relevant corporate information.

THE AIM IS TO EITHER HELP PROVIDING A SOURCE OF INSPIRATION, TO FOSTER THE RELATIONSHIP BETWEEN STAKEHOLDERS AND THE BRAND.

MAIN TARGET & OBJECTIVE

INVESTORS

STAFFS (INTERNAL)

INFORMATIVE HUB TO AFFILIATE WITH THE COMPANY, BRAND AND ITS OFFERINGS.

INDUCTION & INSPIRATION PLATFORM FOR THE NEW STAFFS TO UNDERSTAND THE BRAND AND COMPANY’S VISION AND VALUES.

DESIGN BRIEF

ATTRIBUTES: VISIONARY & BOLD INQUISITIVE FORWARD THINKING TRANSFORMATIVE PUSHING BOUNDARIES LEADERSHIP & GROWTH

CONTENTS FRAMEWORK

50% ON GAMUDA BERHAD CORPORATE INFO 50% ON GAMUDA LAND CORPORATE INFO 1. Mandatories: -

Gamuda Land Signage Waiting Area / Lounge Corporate Gallery (feat. Background, track records etc) Display Area/Wall/Trophies’ Shelving/ Credentials Discussion Area (placement of 3 existing tables & chairs) Media/News Wall

GAMUDA BERHAD

Introduction History Values, vision Key roles Project types Featured projects Current project Awards & accolades

GAMUDA LAND

Introduction Values, vision Core operations Project highlights Horzion hills Jade hills

Secondary -Kota kemuning -Bandar botanic -Valencia -Madge mansion -The robertson -Gamuda city -Celadon city Awards & accolades

Gamuda Gallery // Objective

Objective The objective is to project the rich intrinsic, intangible values of Gamuda Group in a tangible manner â&#x20AC;&#x201C; from its the philosophy on design and quality to its pioneering spirit, expertise, creativity and innovation. This is achieved via content, design and environment so that every person that walks through the door can grasp and experience a meaningful encounter.

Gamuda Gallery // Legacy Mapping for Gamuda

CONCEPT // THE BIG IDEA

“PERSPECTIVES” On one hand, this refers to the group’s forward-looking approach, always looking at things from a new perspective and fresh pair of eyes, guided by its inherent pioneering spirit; At the same time, it also means Gamuda Group’s strong perspectives as in its uncompromising pursuit in raising the bar it whatever it does, upholding the best quality and design standards. All rights reserved ©

PLANNING THE JOURNEY TO GAMUDA’S GALLERY

Car Park (Gamuda Block)

Car Park Lift Lobby

First Floor Lift Lobby

B1, B2, B3, B4

(Security checkpoint)

Ground Floor Lift Lobby

Car Park (Others Block)

Car Park Lift Lobby B1, B2, B3, B4 (Others Block)

Ground Floor Lift Lobby (Others Block)

Level 9 Arrival Hall

Gamuda Gallery Level 9

Artist Impression

LEVEL 1

Gamuda Gallery // Entrance of Lift Lobby @ Level 1

Gamuda Gallery // Lift Lobby @ Level 1

Lines create impression of space leading forward towards a focus

LEVEL 9

CONTENT PLANNING

This exhibition will be separate in 4 major zones: LEGACY

Gamuda Group: History Milestones linking Gamuda Berhad with Gamuda Land. Header samples: Building For a greater frontier

PIONEERING SPIRIT

Gamuda Berhad: What we've learned and the results from this learning Header samples: Building For leadership & mentorship

BUILDING FORWARD

Gamuda Land: What we're doing to improve future living Header samples: Building For a bigger purpose / Building Forward

ENRICHING LIVES

Gamuda Cares: Gamuda CSR and internal programs

Header samples: Building For better communities / Building For generations to come

Gamuda Gallery // Consumer Journey // Investors

Gamuda Land

Gamuda Cares

Gamuda Berhad

Achievements section

Gamuda Group Legacy

Check-in

Transmission

Waiting Lounge

Featured Project Lounge

Level 9 Arrival Hall

Gamuda Gallery // Consumer Journey // Staffs

Entrance to Marketing Office

Gamuda Cares Gamuda Berhad Level 9 Arrival Hall

Gamuda Land Achievements station

EXIT

Gamuda Group Legacy

Featured Project Lounge

Gamuda Gallery // Seating Zone

Marketing Office Foyer

(Discussion area)

Waiting Lounge

Featured Project Lounge

Gamuda Gallery // Level 9 Arrival Hall

Gamuda Gallery // Gallery Entrance (Transmission)

Gamuda Gallery // Artist Impression // Aerial View

Gamuda Gallery // Reception (check-in)

Gamuda Gallery // Waiting Lounge

Gamuda Gallery // Artist Impression

Gamuda Gallery // Building Forward (GL)

Gamuda Gallery // Knowledge Lounge

Material Options

Gamuda Gallery // Material Option 1

Combination Of :

Textured Carpet Flooring with Timber Vinyl Wall

Gamuda Gallery // Material Option 2

Combination Of :

Laminated Flooring with Black Painted Wall

Gamuda Gallery // Material Option 2

Eco-friendly material

Proposed Laminate Flooring

Proposed Carpet Flooring

Collection Name

Urban Retreat

Product Definition

Tufted Textured Tip Sheared Loop

Colour Name

Ash

Yarn / Fibre

100% Recycled Content Type 6 Nylon

Backing Structure

GlasBac® or GlasBac®RE

Tile Size

50cm x 50cm

Installation Options

Non-directional

Proposed Hanging Aluminum Framed Panel

• Aluminum is durable, flexible, lightweight, and strong and recyclable. • 75% of all aluminum ever produced is still in use. • Using recycled material for new aluminum beverage cans uses 95% less energy and produces 95% less greenhouse gas emissions than making a can from new materials. • Recycling 40 aluminum beverage cans saves one gallon of gasoline. If every American recycled just one beverage can this year, we would save the equivalent of over 7 million gallons of gas.

Proposed Recon Veneer Recon Veneer = Reconstituted Wood Veneer Reconstituted wood veneer is actual wood fiber and is made from fast growing trees in managed forests. This type of flexible veneer is a readily renewable product which makes it an environmentally friendly alternative to some of the more rare and expensive exotic wood species. Even though reconstituted veneer is fabricated from manmade flitch and is virtually defect free it is a lot different from plastic laminate. It is more flexible and more natural in texture and appearance. Although a manmade flitch veneer product tends to be more stable than traditional flitch wood veneer sheets, the wood fibers and cells are still susceptible to moisture and have to be sealed with a finish. This helps to accentuate the color and figure of the veneer. Recon Veneers are been dyed all the way through, then laminated together and re-sliced to produce veneers in consistent patterns and colors. As quality natural veneer is becoming harder to source, recon veneers are the best alternative to help conserve rare wood species from being harvested to extinction. Benefits: 1. Eco Friendly 2. Consistent in color and patterns 3. Great Value and Quality

Proposed Indoor Vertical Garden

Content Proposal

Gamuda Gallery // Content Proposal

Content Planning TONE OF VOICE & ATTRIBUTES :

• Bold, • Unabashed, • Dynamic, • Forward, • Confident, • Inspiring.

Objective: Showcase of information in an inspiring manner for both Gamuda Group & Gamuda Land Contents are: • Inspiring • Straight forward • Concise & dense • Informative and factual with visual support

Gamuda Gallery // Content Proposal

Content Planning 1. GAMUDA VISION PANEL • •

Vision & Mission Values

3. GAMUDA CARES

4. GAMUDA LAND PANEL

•

2. GAMUDA BHD PANEL • •

3 Core Businesses Projects (content flow follows GB’s previous display panel) • Introduces GB’s contribution that enriches communities • Highlight of the latest & most significant projects

•

Introduction Quality, Safety, Health & Environment Human Capital Development Community and Social Development Major Achievements

• • • • • • • • • • • •

Introduction Our Promise Pushing The Limits Projects Kota Kemuning Bandar Botanic Valencia Horizon Hills Jade Hills Gamuda City Celadon City Madge Mansions The Robertson

5. GAMUDA LEGACY PANEL •

Gamuda Timeline (combined)

6. FEATURED PROJECT • •

Featured Project Promotions

Content Design Direction

Gamuda Gallery // Content Design Direction // Gamuda Berhad

Gamuda Gallery // Content Design Direction // Gamuda Cares

Gamuda Gallery // Content Design Direction // Gamuda Land

Gamuda Gallery // Content Design Direction // Gamuda Group Legacy Hanging Display Panel c/w existing 42â&#x20AC;? plasma

Gamuda Gallery // Content Design Direction // Featured Project Panel

Featured Project Panel c/w 40” LCD Display

Gamuda Gallery // Content Design Direction // Achievement section

Interactive Possibilities

Cubical Display with Interactive Solutions

Gamuda Group Legacy with Interactive Solutions

Previous Development Progress

Gamuda Gallery // Our Development Progress

28 March

16 April

02 May C

Gamuda Gallery // Our Development Progress

02 May

6 June

11 June

Gamuda Gallery // Our Development Progress

14 June

18 June

26 June

Gamuda Gallery // Our Development Progress

01 July

09 July

18 July

THANK YOU Any queries please do not hesitate to contact: Vonny Lai : designjumpstudio@gmail.com