A Proposal for:
Ampang Tower
Prepared by Vonny Lai
Our Approach
COMPETITIVE ANALYSIS
1. M-suites, M-city “The Ultimate Garden City Experience” • Studio Suite (501 sq.ft. ~ 527 sq.ft.) • Embassy Row, or Jalan Ampang Hilir Jalan U-Thant • Sky Garden, Tropical Sanctuary, Altitude Sky Club, Spring Park, Bamboo Grove, Lagoon Park 2. Nomad Sucasa “ Any more comfortable and you’ll have to pack your home into your suitcase.” • Embassy Row, Jalan Ampang 3. Somerset Ampang “Because life is about living.” • Studio Premier Residence (345 sq ft) • 1-Bedroom Deluxe Residence (570 sq ft)
4. Olive 108 “World-Class Wellness & Medical Hub” • (Property development of medicentres) • Type A, (673 sq ft) 5. Fraser Place – “Epitome of cosmopolitan living” 6. Marc Residences – “A peaceful oasis uptown” 7. Dedaun – “Serenity of private sanctuary”
COMPETITIVE ANALYSIS
Individualism
Sensible
AMPANG TOWER
M-suites Marc Residences M-city Olive 108 Fraser Place Somerset
Mass appeal
Nomad Sucasa Dedaun
Premium
TARGET AUDIENCE
Age Group:
30’s to Late 40’s Income range: > RM 7,000
• The Bachelors
- Local and expats - Works and wants to live in city
• Investors • Newly weds
OUR TENANTS Their values, taste and background
VALUES, ATTITUDES AND BEHAVIOURS
• Epicureans and foodies • Appreciate fine dining, good wine, culture & entertainment • Outgoing & Sociable
VALUES, ATTITUDES AND BEHAVIOURS
• Well-traveled • Cultured • Knowledgeable
VALUES, ATTITUDES AND BEHAVIOURS
• Obtained higher education
• Always in the know, always connected • Ambitious, experienced • Upper middle class urbanites • Technology savvy
VALUES, ATTITUDES AND BEHAVIOURS
• Demand quality • Conscious,
responsible consumer • Cultured lifestyle • Refined art sense
The BIG IDEA !
A BESPOKE ARTISTIC LIVING SPACE, THAT CELEBRATES INDIVIDUALISM AND CULTURE.
‘SHOW ME HOW YOU LIVE, AND I’LL TELL YOU WHO YOU ARE.’
A BESPOKE ARTISTIC LIVING SPACE,
SWATCH
MINI
SMEG
NIKE ID
A BESPOKE ARTISTIC LIVING SPACE, Customize your space further with pieces of Art from our lobby - Art Gallery. Art as a Unique Selling Point, creates a point of differentiation and increases the property value.
A BESPOKE ARTISTIC LIVING SPACE, THAT CELEBRATES INDIVIDUALISM AND CULTURE.
Four different type of units are available:
The Urbanite The Minimalist The Classic The Eclectic
1. The Urbanite
STYLES // THE URBANITE
• • • • • •
ATTRIBUTES BOLD SHARP SMART CONFIDENT IMAGE CONSCIOUS SOCIABLE
PEOPLE • CORPORATE RELATED • STOCKBROKERS • HOSPITALITY
STYLES // THE URBANITE
Interior style: Reflects the city which is real, modern and upscale.
Features :
Monotones with contrasting properties against blank slate of walls and floor. Furniture has sleek, straight lines with sharp corners.
STYLES // THE URBANITE // MOOD BOARD - LIVING ROOM
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLES // THE URBANITE // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE URBANITE // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE URBANITE
A BESPOKE ARTISTIC LIVING SPACE
STYLES // THE URBANITE // BESPOKE // DESIGNER SELECTION
Strut Table
Blu Dot (USA)
Chair One
Gun Lamp
By Philippe Starck
THE URBANITE
Magis : By Konstantin Arcic
DESIGNER SELECTION
Wan Table Lamp
Timeless Design
Lazio Easy Arm Chair Timeless Design
BlancoWhite
Santa & Cole(Spain) : By Antoni Arola
Aggregato Saliscendi Cono Opalino Piccolo Artemide
STYLES // THE URBANITE // BESPOKE // SELECTION ON SOFT FURNISHING // SEATING
Divida 3 536
Divida 3 652
Divida Melange 180
Hallingdal 65 590
Divida 3 671
Divida 3 691
Tempo 550
Topas 2 654
Topas 2 186
Tonus 3 125
Tonus 3 640
Hallingdal 65 180
Tonus 3 201
Hallingdal 65 573
Check Point 192
STYLES // THE URBANITE // BESPOKE // SELECTION ON SOFT FURNISHING
PILLOWS
THE URBANITE
SOFT FURNISHING SELECTION
RUGS
BEDSPREADS
STYLES // THE URBANITE // BESPOKE // ASIAN ART PIECES SELECTION
Kerbau 2007
Malaysian Artist : Yee I-Lann
Kedai Hiburan 8
THE URBANITE
Malaysian Artist : Ahmad Shukri
ASIAN ART PIECES SELECTION
Illustration of crisis
Thailand Artist : Natee Utarit
Pencak-Pahlawan
Malaysian Artist : Raja Shahriman
“TAG” Q# 1
Malaysian Artist : Umibaizurah Mahir
STYLE:B2THE // Artist Impression TYPE // URBANITE PROPOSED LAYOUT // OPTION 1
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES URBANITE // Impression PROPOSED DESIGN
2. The Minimalist
STYLES // THE MINIMALIST
ATTRIBUTES • SIMPLE • CLEAN • CALM • NEAT & TIDY • ENVIRONMENT CONCERN • PERFECTIONIST • INTELLIGENT CONSUMER
PEOPLE • DESIGNER • ARCHITECT • AUTHOR • ENGINEER
STYLES Style : // TheTHE Minimalist MINIMALIST
Interior style: Showcases the beautiful interplay between pure form and function. Features : “LESS IS MORE”. Design stripped down to its essential quality to achieve simplicity. Clean simple lines and abundance of space.
STYLES // THE MINIMALIST // MOOD BOARD - LIVING
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN // AERIAL VIEW
STYLE: // THETHE URBANITE // Artist // Impression STYLES MINIMALIST PROPOSED DESIGN // AERIAL VIEW
STYLES // THE MINIMALIST
A BESPOKE ARTISTIC LIVING SPACE
STYLES // THE MINIMALIST // BESPOKE // DESIGNER SELECTION
Cabildo Terra
Artemide : By Eric Sole
THE MINIMALIST DESIGNER SELECTION
Eames Rocking Chair
Herman Miller : By Charles and Ray Eames
Itis White
Artemide : Naoto Fukasawa
Eames DAW Armchair By Charles and Ray Eames
Random Light
Moooi : By Bertjan Pot
STYLES // THE MINIMALIST // BESPOKE // SELECTION ON SOFT FURNISHING
PILLOWS
THE MINIMALIST SOFT FURNISHING SELECTION
RUGS
BEDSPREADS
STYLES // THE MINIMALIST // BESPOKE // ASIAN ART PIECES SELECTION
New Horizon II
Peace
Malaysian Artist : Wong Perng Fey
Malaysian Artist : Jasmine Kok
Breakfast
THE MINIMALIST
Indonesian Artist : Rudi Mantofani
ASIAN ART PIECES SELECTION
Morning in mountain
Indonesian Artist : Rudi Mantofani
Four Quarter Chapatis Pakistani Artist : Amin Gulgee
Touring
Singaporean Artist : Zhao RenHui
3. The Classic
STYLES // THE CLASSIC
ATTRIBUTES • CLASSIC • STABILITY • PREFER FAMILIARITY • EXPECT QUALITY • TIMELESS • VINTAGE • GENTLEMEN AND LADY-LIKE • • • •
PEOPLE ENTREPRENUERS LAW & FINANCE MEDICAL FIELD PROFESSORS
STYLES // THE CLASSIC
Interior style:
The familiarity of home. Comfort, warmth and timeless interior. Features : Notes of natural wood are added to punctuate overall paleness to create a harmonious balance of hues. Neutral, understated palette which demonstrates a sophisticated and sleek image to reduce excessive decorative materials and decorated to render the user's lifestyle. Tones are restricted to three basic colours of white, black, and earth which are incorporated throughout the interior.
STYLES // THE CLASSIC // MOOD BOARD
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLES // THE CLASSIC // PROPOSED DESIGN STYLE: THE URBANITE // Artist Impression
STYLE: // THETHE URBANITE // Artist Impression DESIGN // AERIAL VIEW STYLES CLASSIC // PROPOSED
STYLE: // THETHE URBANITE // Artist Impression DESIGN // AERIAL VIEW STYLES CLASSIC // PROPOSED
STYLES // THE CLASSIC
A BESPOKE ARTISTIC LIVING SPACE
STYLES // THE CLASSIC // BESPOKE // DESIGNER SELECTION
Backenzahn Stool
By Philipp Mainzer
Carlos Chair Timeless Design
Melampo notte
Artemide : ByAdrien Gardere
Spun Light T
Flos : By Sebastian Wrong
THE CLASSIC DESIGNER SELECTION
Saarinen Armchair By Eero Saarinen
Mouette Asymmetrical Artemide : By Wilmotte
STYLES // THE CLASSIC // BESPOKE // SELECTION ON SOFT FURNISHING
PILLOWS
THE CLASSIC
SOFT FURNISHING SELECTION
RUGS
BEDSPREADS
STYLES // THE CLASSIC // BESPOKE // ASIAN ART PIECES SELECTION
Shino on Stoneware
Wave Rulling
Malaysian Artist : Chua Chon Hee
Malaysian Artist : Chen Wei Meng
THE CLASSIC
ASIAN ART PIECES SELECTION
Woman in love-wood Malaysian Artist : Kim Chong
HomeGrown
Malaysian Artist : Bibi Chew
Butterfly
Malaysian Artist : Ahmad Zakii Anwar
4. The Eclectic
STYLES // THE ECLECTIC
ATTRIBUTES • DIFFERENT • CREATIVE • FUN-SEEKER • OUTGOING • PARTY-PEOPLE • FREE SPIRITED • EXCITING • ENTHUSIASTIC PEOPLE • MUSICIANS • MEDIA, ARTS AND FASHION RELATED
STYLES // THE ECLECTIC
Interior style: Crossover of styles and colours which blends together like a beautiful work of art. Features : Methodical mismatching of furniture. Cohesive color and patterns. Odd pieces that stand out.
STYLES // THE ECLECTIC // MOOD BOARD
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLE: // THETHE URBANITE // Artist STYLES ECLECTIC // Impression PROPOSED DESIGN
STYLES // THE ECLECTIC // PROPOSED DESIGN
STYLES // THE ECLECTIC // PROPOSED DESIGN
STYLES // THE ECLECTIC // PROPOSED DESIGN // AERIAL VIEW
STYLES // THE ECLECTIC // PROPOSED DESIGN // AERIAL VIEW
STYLES // THE ECLECTIC
A BESPOKE ARTISTIC LIVING SPACE
STYLES // THE ECLECTIC // BESPOKE // DESIGNER SELECTION
Mr Impossible Chair By Philippe Starck
THE ECLECTIC DESIGNER SELECTION
Crochet Table
Moooi : By Marcel Wanders
Josephine M Table Lamp
By Jaime Hay贸n
Skygarden
By Marcel Wanders
STYLES // THE ECLECTIC // BESPOKE // SELECTION ON SOFT FURNISHING
Pillows
THE ECLECTIC
SOFT FURNISHING SELECTION
Rugs
Pattern print On Carpentry
STYLES // THE ECLECTIC // BESPOKE // ASIAN ART PIECES SELECTION
Gerabak 12
Malaysian Artist : Umibaizurah Mahir
Struggle – In Between
Malaysian Artist : Daud Rahim
THE ECLECTIC
ASIAN ART PIECES SELECTION
Lady Caviar - les pensées bleues Painting Arcylic on Canvas
Totem Pole ‘Position’ #3
Malaysian Artist : Umibaizurah Mahir
Lady Caviar - Désabusée Painting Arcylic on Canvas
UNIQUE SELLING POINTS
STANDARD SELLING POINTS: •Strategic location in the city centre •Easy to maintain, easy to rent investment •Full condos entertainment amenities
UNIQUE SELLING POINTS: •Bespoke Interior Design •Support emerging Asian artistes •High End Designer Residence •Smart Home Features & Technology
A= ART: Proposing an Art Gallery @ Lobby
Smart Home
Switchable smart glass for privacy
Remote controlled shades
Motorized window fashions
Technology with style
Smart home theater
Smart TV
Smart Switch
Brand Identity & Advertising Proposal
The BRAND?
Prepared by Vonny Lai
LOGO DESIGN & RATIONALE
Studio A= Art Ampang Apartment
BESPOKE IDENTITY DESIGN
The Four types of units are represented in 4 different types of ‘A’.
‘SHOW ME HOW YOU LIVE, AND I’LL TELL YOU WHO YOU ARE.’
Prepared by Vonny Lai
Prepared by Vonny Lai
Prepared by Vonny Lai
Prepared by Vonny Lai
LAYOUT OPTIONS
STYLE:B2THE // Artist Impression TYPE // URBANITE PROPOSED LAYOUT // OPTION 1
TYPE B2 // PROPOSED LAYOUT // OPTION 2
TYPE B2 // PROPOSED LAYOUT // OPTION 3
THANK YOU Any queries please do not hesitate to contact: Vonny Lai : designjumpstudio@gmail.com
Prepared by Vonny Lai