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W ILD LIF E T E C H N OLO GY
P O L A R I Z E D. . . O N LY B E T T E R When life gives you glare and haze, you fight back with a good pair of polarized shades. But what you may not know is that there is a hidden enemy out there for your eyes that even the strongest of polarized sunglasses won’t protect you from. That invisible evil force is called HEV light, which can seriously damage those beautiful eyes of yours…
Lucky for you, not only do we have great polarized sunglasses to combat the glare and haze but each pair also features our patented WildLife Lens Technology. This is the only technology in the marketplace that blocks 99.9% of HEV rays and provides superior clarity with an added benefit of a visual energy boost improving your color perception, thus, allowing you to be as wild as you want without any concern of slowing down!
ENERGY
F I G H T E Y E FAT I G U E
“ENERGIZE YOUR EYES”
GIVE YOUR VISUAL SENSES A BOOST
CLARITY
INTENSIFY YOUR VISUAL ACUIT Y
“THE CHOICE IS CLEAR”
AND SEE IN TRUE DEFINITION
EXPERIENCE
E L I M I N AT E U V A N D H E V L I G H T
“GET WILD”
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CUT OUT THE GLARE AND HAZE
IMPROVE YOUR COLOR PERCEPTION AND ENHANCE YOUR VISUAL EXPERIENCE
WI L DL I F E TE C H N O LO GY
HOW DOES THE WILDLIFE LENS WORK? Our WildLife Lens Technology blocks 99.9% of the HEV light, which causes fatigue, strain and damages the long-term health of your eyes. They balance out the exact amount of light you need in each color by cutting out all the bad stuff and absorbing all the awesome, healthy stuff. We’ve also added an infused polarizing filter to eliminate glare and haze caused by reflected light off of water, windshields and wristwatches. The awesome stuff enters your eyes evenly in just the right amount providing you with true definition clarity and a lift to your optical energy. THE RESULT IS A BOOST OF TRUE COLOR, CLARITY AND AN ENHANCED VISUAL EXPERIENCE!
L I G H T
S P E C T R U M
INCREASING FREQUENCY
INCREASING WAVELENGTH
INCREASING DAMAGE
DECREASING DAMAGE
VISIBLE LIGHT ULTRAVIOLET UV
INFRARED
BLUE LIGHT
UV
VISABLE LIGHT SPECTRUM FROM
HYDROGEN FIREBALL (SUN)
IR
VZ EXCLUSIVE COLOR BALANCE TECHNOLOGY
HEV
BAD STUFF BEING BLOCKED
AWESOME STUFF AND BAD STUFF FLY ING AT YOUR EYEBALL
( 380 - 780 NM )
AWESOME STUFF BEING ABSORBED
EYEBALL RECEIVING ENERGY AND CLARIT Y ENHANCING YOUR VISUAL EXPERIENCE
BAD STUFF BEING BLOCKED 8
W ILD LIF E T E C H N OLO GY
W H AT A R E H E V R AYS ? High Energy Visible (HEV ) light, also known as blue light, consists of high-frequency light waves. When this scattered light reflects off of water molecules in the air, it creates what your eyes see as haze. It is also reflected off of many surfaces such as water, windows, cars and magnifying glasses. That combination allows this intense light to attack your eyes from every direction, making it impossible for your eyes to naturally adjust. The result can severely affect the long-term health of your eyes and cause conditions like age-related macular degeneration and cataracts. With the WildLife Lens your eyes won’t have to fight for survival, allowing them to relax and absorb all the good things in life.
L I G H T
S P E C T R U M
INCREASING FREQUENCY
INCREASING WAVELENGTH
INCREASING DAMAGE
DECREASING DAMAGE
VISIBLE LIGHT ULTRAVIOLET
INFRARED
UV
IR 350
400
450
500
550
600
650
700
750
800
nm
nm
nm
nm
nm
nm
nm
nm
nm
nm
BLUE LIGHT
380 nm
500 nm
HEV INDUCED RETINA DAMAGE AND CELL DEATH
9
GLARE GLARE FROM REFLECTIVE SURFACES
GOOD BLUE LIGHT HELPS WITH SEASONAL DEPRESSION
WI L DL I F E TE C H N O LO GY
W H Y I S C O LO R B A L A N C E I M P O R TA N T ? The light spectrum consists of many different colored light waves, all with varying frequencies. All of these light waves naturally enter your eyes all at once, without any consistency or pattern. Many things attribute to this inconsistency, such as changing weather, reflective surfaces and movement of things in your line of sight, thus making it almost impossible to see real color definition. Our WildLife Lens technology adjusts to these intrusive factors by cutting out the reflective light waves, allowing light to enter your eyes evenly and consistently. We’ve also added an infused pigment into our lens that focuses on the specific colored light waves that enhance color perception and gives your eyes true definition clarity.
L I G H T
S P E C T R U M
INCREASING FREQUENCY
INCREASING WAVELENGTH
INCREASING DAMAGE
DECREASING DAMAGE
VISIBLE LIGHT ULTRAVIOLET
INFRARED
UV
IR 350
400
450
500
550
600
650
700
750
800
nm
nm
nm
nm
nm
nm
nm
nm
nm
nm
500 nm
700 nm
VZ EXCLUSIVE COLOR BALANCE TECHNOLOGY
10
NEW WILDLIFE TINTS Just when you thought your prayers had been answered, we thought we’d show you our tints. Now calm down, calm down. We aren’t gonna flash the whole batch all at once, just a lil tease with a few that are sure to wet your whistle. Don’t be fooled, these aren’t your grandmother’s tints mind you… these are some of the highest quality sets your eyes might ever see. And when paired with one of our many trusted frames, you’ll be sure to walk all over the town with a look that is bold on the outside and a fit that hugs you close.
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TINTS
POLARIZED W ILD V IN TAGE GRE Y
W ILD BR ON ZE
WIL D R O SE
WIL D SL ATE GR E Y
WIL D GO L D FL ASH
WIL D GR E E N C H R O ME
POLARIZED W ILD S ILVE R FL AS H
W ILD BLU E F LA S H
W ILD R O S E C HR OM E
GLASS / POLARIZED W ILD B L AC K S M O K E GL AS S
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WILD BLU E CH R OME GL ASS
WIL D GREEN CHR O ME GL ASS
TINTS
TINT USAGE CHART We know that depending on the certain days, you like showing off your tints in specialized ways... which is why we have developed this Tint Usage Chart to help answer all of the questions you didn’t even know to ask. We have developed enough Tints to cover your eyes in every condition you could even think to find trouble in. TINTilating… we know.
S U N N Y
P A R T L Y
C L O U D Y
O V E R C A S T
W I L D V I N TAG E G R E Y
W I L D V I N TAG E G R E Y
WILD BRONZE
WILD BRONZE
WILD BRONZE
WILD ROSE
WILD ROSE
W I L D S L AT E G R E Y
WILD SILVER FLASH + WILD BLUE FLASH+
W I L D S L AT E G R E Y
WILD GOLD FLASH +
WILD BLUE FLASH+
WILD GREEN CHROME +
WILD GOLD FLASH +
WILD ROSE CHROME +
WILD GREEN CHROME +
WILD BLACK SMOKE GLASS
WILD GOLD FLASH + WILD GREEN CHROME + WILD GREEN CHROME GLASS
WILD ROSE CHROME +
WILD BLUE CHROME GLASS
WILD BLUE CHROME GLASS
WILD GREEN CHROME GLASS
WILD GREEN CHROME GLASS
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PO LA R IZ E D
POLARIZED P O L A R I Z E D. . . O N LY B E T T E R • • • • • • •
15
P R E M I U M P O L A R I Z AT I O N WILDLIFE TECHNOLOGY INFUSED L I G H T W E I G H T P O LY C A R B O N AT E L E N S H A R D C O AT I N G S I M PA C T R E S I S T A N T E L I M I N AT E S H E V L I G H T 100% UV PROTEC TION
LO MAX
P LIM P TON
B ANNER
HO WL
BLACK GLOSS / WILD VINTAGE GREY SMPLOMPBVXXX0 | MSRP - R1999.95
BLACK GLOSS SATIN / WILD VINTAGE GREY SMPPLIBPPXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPBANPBVXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPHOWPBVXXX0 | MSRP R1999.95
B O O K ER
DON ME G A
EL MO RE
EL MO R E
BLACK GLOSS / WILD VINTAGE GREY SMPBOOPBVXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPDONPBVXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPELMPBVXXX0 | MSRP R1999.95
BLACK SATIN / WILD VINTAGE GREY SMPELMPSVXXX0 | MSRP 1999.95
F ULTO N
F U LTON
PALO O K A
LE SMO R E
BLACK GLOSS / WILD VINTAGE GREY SMPFULPBVXXX0 | MSRP R1999.95
BLACK SATIN / WILD VINTAGE GREY SMPFULPSVXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPPALPBVXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPLESPBVXXX0 | MSRP 1999.95
LESM O R E
P IN CH
BLACK SATIN / WILD VINTAGE GREY SMPLESPSVXXX0 | MSRP R1999.95
BLACK SATIN / WILD VINTAGE GREY SMRPINPSVXXX0 | MSRP R1999.95
ELM O R E
LE S MOR E
PINCH
TORTOISE / WILD BRONZE SMPELMPTBXXX0 | MSRP R1999.95
TOBACCO TORTOISE GLOSS / WILD BRONZE SMPLESPOBXXX0 | MSRP R1999.95
TOBACCO TORTOISE / WILD BRONZE SMRPINPOBXXX0 | MSRP R1999.95
C A S TAWAY
DIP S TICK (S M P DIP PB V )
D IPSTICK
TORTOISE / WILD SLATE GREY SJPCASPTLXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY SMPDIPPBVXXX0 | MSRP R1999.95
BLACK HARDLINE TORTOISE / WILD SLATE GREY SMPDIPPHLXXX0 | MSRP R1999.95
PALO O K A
TORTOISE SATIN / WILD VINTAGE GREY SMPPALPTOXXX0 | MSRP R1999.95
MAX I S
BLACK SMOKE SATIN / WILD VINTAGE GREY SMPMAXPSVXXX0 | MSRP R1999.95
S PE E DTU C K
BLACK GLOSS / WILD VINTAGE GREY SMPSPEPBVXXX0 | MSRP R1999.95
PO L A R I Z E D
POLARIZED P O L A R I Z E D. . . O N LY B E T T E R • • • • • • • • •
P R E M I U M P O L A R I Z AT I O N WILDLIFE TECHNOLOGY INFUSED L I G H T W E I G H T P O LY C A R B O N AT E L E N S H Y D R O P H O B I C A N D O L E O P H O B I C C O AT I N G S E L I M I N AT E S H E V L I G H T 100% UV PROTEC TION M I R R O R C O AT I N G S H A R D C O AT I N G S I M PA C T R E S I S T A N T MAX I S
DIP S TICK
PALO O K A
PS YC H WI G
BLACK SATIN / WILD GOLD FLASH SMPMAXPDCXXX0 | MSRP R1999.95
TORTOISE SATIN / WILD GREEN CHROME SMPDIPPTGXXX0 | MSRP R2199.95
TORTOISE SATIN / WILD GREEN CHROME SMPPALPTGXXX0 | MSRP R1999.95
LIMITED - BLACK SATIN LEATHER GLACIER / WILD ROSE CHROME SMPPSYLBGXXX0 | MSRP R2499.95
LE S M O RE
DIP S TICK
BLACK SATIN / WILD SILVER FLASH SMPLESPVCXXX0 | MSRP R1999.95
BLACK SATIN / WILD SILVER FLASH SMPDIPPVCXXX0 | MSRP R1999.95
GLASS / POLARIZED P O L A R I Z E D. . . O N LY B E T T E R • • • • • • • • •
T H E U LT I M AT E I N M I N E R A L G L A S S P O L A R I Z AT I O N WILDLIFE TECHNOLOGY INFUSED ZERO OPTICAL DISTORTION S C R AT C H R E S I S TA N T H A R D C O AT I N G S H Y D R O P H O B I C A N D O L E O P H O B I C C O AT I N G S E L I M I N AT E S H E V L I G H T 100% UV PROTEC TION 1 2 X M O R E S C R AT C H R E S I S TA N T T H A N P O LY C A R B O N AT E 20% LIGHTER THAN TRADITIONAL GLASS
LO MAX
BLACK GLOSS / WILD BLACK SMOKE GLASS SMPLOMBGXXXX0 | MSRP R2199.95
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A
N E W O N
17
T A K E
C O L O R
ALT COL L E C T I ON
ALT - PSYCHWIG PAT T E R N YO U R S O C I A L B E H AV I O R A B N O R M A L LY A N D D E V I AT E T O WA R D S I L LO G I C A L FA S H I O N . . . . . . . YO U R P S YC H W I G W I L L D I C TAT E A N D C R E AT E YOUR OWN INDIVIDUAL PERCEPTION OF REALITY WITH INFERENCES OF COGNITIVE BIAS............ 100% UV PROTECTION
MEASUREMENTS • 143
BASE 2 SPHERICAL LENS
VERTICAL • 52.0
0-145
PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY
BLACK GLOSS / FLASH GOLD SMFFGAPSALGXXX0 | MSRP -R1499.95
BLACK GLOSS / GREY SMFAPSALYXXX0 | MSRP R1499.95
BLACK GLOSS / FLASH BLUE SMFFGALEALBXXX0 | MSRP R1499.95
BLACK GLOSS / GREY SMFALEALYXXX0 | MSRP R1499.95
ALT - LESMORE WE ARE FIRM BELIEVERS IN THE “IF YOU CAN’ T LOSE L I F E . . . . . . A N D I T I S M AT T E R O F C O U R S E T H AT E V E R Y G O O D L I F E C ATC H E S U P W I T H YO U. R E E L I T I N , A N D F O R Q U A L I T Y O V E R Q U A N T I T Y. L E S S I S M O R E I N T H E
I T TA N I T ” WAY O F NOW AND AGAIN THE B E A N A D V O C AT E LESMORE...............
100% UV PROTECTION BASE 2 SPHERICAL LENS PREMIUM NYLON LENS
MEASUREMENTS • 144
0-145
VERTICAL • 48.8
NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY
18
A LT CO L L E C TI O N
ALT - HOWL G E T O N T H E R O A D W I T H O U T C A R E O R D E S T I N AT I O N . . . . . T H E H O W L I S POETRY FOR REMARKABLE LAMBLIKE YOUTHS AND THE BEST MINDS OF Y O U R G E N E R A T I O N . . . .. 100% UV PROTECTION
MEASUREMENTS • 143
BASE 2 SPHERICAL LENS
VERTICAL • 52.0
0-145
PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY
BLACK GLOSS / FLASH SILVER SMFFGAHOALSXXX0 | MSRP R1499.95
BLACK GLOSS / FLASH PINK SMFFGAHOALPXXX0 | MSRP R1499.95
ALT - DONMEGA AN HONORIFIC OF UTMOST PROPORTIONS,.....THE DONMEGA DOESN’T P L A Y S E C O N D T O N O B O D Y O R N O T H I N ’. . . . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 143
BASE 2 SPHERICAL LENS
VERTICAL • 52.0
PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY
BLACK GLOSS / FLASH GOLD SMFADOALGXXX0 | MSRP - R1499.95
19
BLACK GLOSS / GREY SMFADOALYXXX0 | MSRP R1499.95
0-145
ALT COL L E C T I ON
ALT - FARVA W H E N A L I T E R O ’ C O L A J U S T W O N ’ T D O, R A D I O I N T H E FA R VA . . . . . . I T ’ L L K E E P YO U A L L H I G H WAY A L L T H E T I M E . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 143
BASE 2 SPHERICAL LENS
VERTICAL • 52.0
0-145
PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY
BLACK GLOSS / FLASH PINK SMFAFAALPXXX0 | MSRP R1499.95
BLACK GLOSS / FLASH SKY BLUE SMFAFAALKXXX0 | MSRP R1499.95
BLACK GLOSS / FLASH SILVER SMFAFAALSXXX0 | MSRP R1499.95
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The
fundamental
Conspiracy do
Guild
everything
amount applauds
is
in
of
premise that
those
all
their
pleasure who
of
the
people
power
to
Freethinkers
have
the
achieve
possible
to
question
and
right
the
them.
greatest
The
challenge
to
Guild national
myths, strive to be above the chains of mediocrity and seek
the
of
individuals,
on
the
greater
of
life’s
Freethinkers
basis
tradition,
forms
indulgences. opinions
of
an
understanding
authority
or
established
A
Society
are
and
belief
formed
rejection
of
proposed
by
the trappings of common acceptance.
The
Guild
and
a
the
“F.C.G.”.
is
direct
a
challenge
interpretation The
effects
conventional
wisdom
limit
collection.
the
contemporary
to
than
the
of
the
of
of
Forward these
independent of any logical fallacies.
Doubt everything... Find your own light….
21
of
truths
found
authority,
popular
ordinary,
direction
eyewear within
conformity,
culture thinking frames
does
or not
and
more
are
styled
22
F. C . G.
MAYFIELD A N U P -T E M P O I M P R O V I S AT I O N O F D I S T I N C T I V E P R O G R E S S I O N A N D S W I N G , M AY F I E L D P L AY S T O I T ’ S O W N O F F B E AT R H Y T H M . 100% UV PROTECTION
MEASUREMENTS • 56
OLEOPHOBIC LENS COATINGS
VERTICAL • 41.2
19-135
BASE 6 SPHERICAL LENS LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE / METAL COMBO FRAME WITH INJECTED WIRE CORE METAL UNDERWIRE ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
TORTOISE SATIN / VINTAGE GREY SMRMAYTORXXX0 | MSRP R1599.95
GREEN TRANSLUCENT / BRONZE SMRMAYGRBXXX0 |MSRP R1599.96
BOTCH TORTOISE / NAVY SMRMAYBTVXXX0 | MSRP R1599.95
WOOSTER RICH BUT NOT IDLE. WOOSTER SPEAKS TO OLD WORLD SOCIALITES AND MEMBERS OF THE INTELLIGENTSIA. 100% UV PROTECTION
MEASUREMENTS • 51
OLEOPHOBIC LENS COATINGS
VERTICAL • 45.0
20-140
BASE 6 SPHERICAL LENS LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
BLACK GLOSS / VINTAGE GREY SMRWOOBKVXXX0 | MSRP R1599.95
23
BLACK TORTOISE FADE / GREY GRADIENT SMRWOOTBKXXX0 |MSRP R1099.95
BLACKWOOD GLOSS / BRONZE SMRWOOBWBXXX0 | MSRP R1599.95
F. C. G.
ROSCOE D E D I C AT E D T O R E C R E AT I O N A N D E N J O Y I N G L E I S U R E LY PA S T I M E S , R O S CO E CO N V E Y S CO U N T R Y C LU B R E F I N E M E N T W I T H AT H L E T I C C LU B A C C E S S I B I L I T Y. 100% UV PROTECTION OLEOPHOBIC LENS COATINGS
MEASUREMENTS • 52
BASE 4 SPHERICAL LENS
VERTICAL • 40.5
21-145
LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
BLACKWOOD SATIN / BRONZE SMPROSBWBXXX0 |MSRP R1499.95
SKY CRYSTAL BLUE / NAVY SMPROSCBNXXX0 | MSRP R1499.96
TORTOISE GLOSS / GREY GRADIENT SMPROSTGRXXX0 | MSRP R1699.95
NAVY-BURNT ORANGE GLOSS / VINTAGE GREY SMPROSNOVXXX0 | MSRP R1499.95
LEMON TWIST TORTOISE GLOSS / GREY GRADIENT SMPROSLTWXXX0 | MSRP R1499.95
BELAFONTE I N F LU E N C E D B Y M I D C E N T U R Y B E AT S A N D R O C K S T E A DY P U L S E S , B E L A F O N T E S WAY S W I T H A C A D E N C E B OT H C A R I B B E A N A N D M E T R O P O L I TA N . 100% UV PROTECTION
MEASUREMENTS • 50
OLEOPHOBIC LENS COATINGS
VERTICAL • 44.9
21-147
BASE 4 SPHERICAL LENS LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
BROWN CRYSTAL / VINTAGE GREY SMRBELBCVXXX0 | MSRP R1999.95
RAW HARDLINE TRAN NAVY / GREY GRADIENT SMRBELHRNXXX0 | MSRP R1999.95
24
F. C . G.
HYDE A N A LT E R E G O O F T R A N S F O R M AT I O N A N D M E TA M O R P H O S I S , H Y D E H A S D UA L P E R S O N A L I T I E S S U I TA B L E F O R B OT H L I G H T A N D D A R K . 100% UV PROTECTION
MEASUREMENTS • 52
OLEOPHOBIC LENS COATINGS
VERTICAL • 46.5
19-140
BASE 6 SPHERICAL LENS LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE / METAL COMBO FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS METAL CLIP-ON INCLUDED ON SELECT FRAMES LEATHER-BOUND HARDSHELL CASE INCLUDED
BLACK GLOSS / GREY SMRHYDBKVXXXO | MSRP R1799.95
BLACK GLOSS - GUNMETAL / LIGHT BLUE - GREY SMRHYDBLBXXX0 | MSRP R1999.95
HORN GUNMETAL SATIN / GREY SMRHYDHOGXXX0 | MSRP R1999.95
WHITE TORTOISE / BRONZE SMRHYDWTSXXX0 | MSRP R2099.95
TORTOISE GLOSS - GOLD / BRONZE SMRHYDTGBXXX0 | MSRP R1999.95
EMPIRE M A D E U P F R O M A N A G G R E G AT E O F S U B J E C T I V E I D E A S A N D I N D I R E C T C O N Q U E S T, T H E E M P I R E I S A M U LT I N AT I O N A L S TAT E O F M I N D , W H E R E T H E WILL OF THE PEOPLE IS SOVEREIGN. 100% UV PROTECTION OLEOPHOBIC LENS COATINGS
MEASUREMENTS • 50
BASE 2 FLAT LENS
VERTICAL • 52.0
21-120
LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY METAL FRAME WITH MAZZUCCHELLI ACETATE SIDE AND LENS CAPS FLEXIBLE “COMFORT CABLE” TEMPLES SILICONE NOSE PADS ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
BLACK GLOSS / GREY SMPEMPBKGXXX0 | MSRP R1999.95
25
TORTOISE GLOSS / VINTAGE GREY SMPEMPTOVXXX0 | MSRP R2199.95
CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMPEMPCTDXXX0 | MSRP 1999.95
DARK NAVY TRANSLUCENT GOLD / LIGHT BLUE - GREY SMRHYDNGVXXX0 | MSRP R1999.95
F. C. G.
STAX F R O M T H E C R A C K O F T H E R E C O R D TO T H E H I S S O F TA P E , S TA X I S AN ODE TO SOULFUL EXPRESSIONS AND SUBTLE HARMONIES. 100% UV PROTECTION
MEASUREMENTS • 52
OLEOPHOBIC LENS COATINGS
VERTICAL • 47.0
BASE 6 SPHERICAL LENS LIGHT WEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY METAL / MAZZUCCHELLI ACETATE COMBO FRAME WITH INJECTED WIRE CORE METAL NOSE BRIDGE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
BLACK GLOSS / VINTAGE GREY SMRSTABKVXXX0 | MSRP R1499.95
26
TORTOISE SATIN / VINTAGE GREY SMRSTATORXXX0 | MSRP R1699.95
22-145
L I B E R A L
T Y P E S
D E S I G N E D W I T H T H E I N T E N T I O N O F S TA N D I N G O U T, T H E S E N E W A N D I N N O VAT I V E S T Y L E S A R E N O T F O R T H E FA I N T O F H E A R T. I N A W O R L D W H E R E E V E R YO N E O N E I S G O I N G R I G H T, P U T A PA I R O F T H E S E O N A N D MAKE A HARD LEFT INTO THE UNKNOWN, WHERE EVERYONE WILL KNOW YOUR NAME...
27 27
LIB E R AL
LEVEE R I S E A B O V E YO U R LO W - LY I N G S U R R O U N D I N G S A N D R E I N F O R C E YO U R F LO W. T H I S S TO P B A N K O F T H E S U N D I V E R TS A N D P R E V E N TS A F LO O D O F R AY S F R O M B R E A K I N G YO U R T E R R E S T R I A L F O R T I F I C AT I O N . R A I S E YO U R LEVEL IN THE LEVEE.... 100% UV PROTECTION
MEASUREMENTS • 55
BASE 6 SPHERICAL LENS
VERTICAL • 45.6
17-138
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS AGED CRYSTAL / BROWN GRADIENT SMFLEVABBXXX0 | MSRP R899.95
HAVANA TORTOISE / NAVY SMFLECVTNXXX0 | MSRP R999.95
BLACK CRYSTAL NAVY / NAVY SMFLEVBYNXXX0 | MSRP R899.95
BLACK WHITE SWIRL / GREY SMFLEVBWSXXX0 | MSRP R899.95
GREY TORTOISE / GREEN SMFLEVGTNXXX0 | MSRP R999.95
PLIMPTON A B LU E S TA R C A D E T T U R N E D E S T E E M E D M E M B E R O F T H E S C I E N T I F I C C O M M U N I T Y, T H E P L I M P T O N E X P L O R E S I N T E R E S T S A S D I V E R S E A S O C E A N O G R A P H Y, AV I AT I O N , A N D T H E W I S H T O B R E AT H E U N D E R WAT E R . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 56
BASE 6 SPHERICAL LENS
VERTICAL • 47.0
20-145
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID / METAL COMBO FRAME OPTICAL QUALITY ALLOY TEMPLES AND NOSE BRIDGES STAINLESS STEEL OPTICAL HINGES
BLACK SATIN / VINTAGE GREY SMFPLIBKSXXX0 | MSRP R899.95
BLACK GLOSS - GOLD SATIN / GREY SMFPLIBGNXXX0 | MSRP R899.95
HAVANA TORTOISE / ICE BLUE CHROME SMFPLITIHXXX0 | MSRP R899.95
BLACK GLOSS SATIN / WILD VINTAGE GREY POLARIZED SMPPLIPBVXXX0 |MSRP R1999.95
LIB E R AL
PSYCHWIG PAT T E R N YO U R S O C I A L B E H AV I O R A B N O R M A L LY A N D D E V I AT E T O WA R D S I L LO G I C A L FA S H I O N . . . . . . . YO U R P S YC H W I G W I L L D I C TAT E A N D C R E AT E YOUR OWN INDIVIDUAL PERCEPTION OF REALITY WITH INFERENCES OF COGNITIVE BIAS............ 100% UV PROTECTION
MEASUREMENTS • 52
BASE 4 SPHERICAL LENS
VERTICAL • 49.0
23-140
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK SATIN/ GREY SMRPSYBKSXXX0 | MSRP R899.95
DARKSIDE BUFF / GREY SMRPSYDFYXXX0 | MSRP R899.95
CRYSTAL QUARTZ-TORTOISE / SILVER CHROME GRADIENT SMRPSYCQZXXX0 | MSRP R1099.95
BLACK SATIN LEATHER GLACIER / WILD ROSE CHROME POLARIZED PLUS SMPPSYLBGXXX0 | SRP R2499.95
30
N O S T A L G I C
T Y P E S
I N N O VAT I V E S T Y L E S T H AT O U R F O R E FAT H E R S W O U L D H AV E B E E N P R O U D TO WEAR WHILST BUILDING THE NEW WORLD. THESE FRAMES ARE AVA I L A B L E F O R T H O S E W H O F E E L T H E Y W E R E B O R N TO O L AT E . YOU KNOW..... THOSE GOLDEN AGE DREAMERS...
31
NO S TALGI C
BANNER U N F U R L T H I S H A L L M A R K A N D H O I S T I T F O R A L L TO S E E . T H I S C O AT O F A R M S I S A P R O U D S Y M B O L O F I N D I V I D U A L I T Y. . . . F LY Y O U R F L A G I N THE BANNER............. 100% UV PROTECTION
MEASUREMENTS • 55
BASE 6 SPHERICAL LENS
VERTICAL • 45.0
20-140
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS / VINTAGE GREY SMRBANBKVXXX0 | MSRP R999.95
BLACK SATIN / GREY SMRBANBKSXXX0 | MSRP R999.95
FASTHOUSE - DARKSIDE RED / GREY SMRBANFR1XXX0 | MSRP R1199.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPBANPBVXXX0 | MSRP R1999.95
BLACK STEEL / GREY CHROME SMRBANBKNXXX0 | MSRP R999.95
TORTOISE SATIN / GREY SMRBANTORXXX0 | MSRP R1199.95
HOWL G E T O N T H E R O A D W I T H O U T C A R E O R D E S T I N AT I O N . . . . . T H E H O W L I S POETRY FOR REMARKABLE LAMBLIKE YOUTHS AND THE BEST MINDS OF Y O U R G E N E R A T I O N . . . .. 100% UV PROTECTION
MEASUREMENTS • 57
BASE 6 SPHERICAL LENS
VERTICAL • 46.4
18-142
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK SATIN / VINTAGE GREY SMRHOWBKSXXX0 | MSRP R899.95
LIMITED - HAVANA TORTOISE GLOSS / NAVY GRADIENT SMRHOWVNDXXX0 | MSRP R999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPHOWPBVXXX0 | MSRP R1999.95
32
N O STA LGI C
BOOKER YO U G O T TA WA L K T H AT WA L K A N D TA L K T H AT TA L K . A N D YO U G O T TA S AY W H AT YO U M E A N A N D M E A N W H AT YO U S AY . . . . . W R I T E YO U R O W N STORY AND LET YOUR AC TIONS SPEAK LOUDER THAN WORDS IN THE BOOKER....... 100% UV PROTECTION
MEASUREMENTS • 56
BASE 6 SPHERICAL LENS
VERTICAL • 45.6
18-145
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS / VINTAGE GREY SMPBOOBKSXXX0 | MSRP R799.95
BLACK SATIN / GREY SMRBOOBKSXXX0 | MSRP R799.95
SAND RUBY GREY GRADIENT SMRBOOSRGXXX0 | MSRP R1099.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPBOOPBVXXX0 | MSRP R1999.95
TORTOISE SATIN / GREY SMRBOOTORXXX0 | MSRP R1199.95
TRANSLUCENT GREY BLACK / GREY SMRBOOGYGXXX0 | MSRP R999.95
HELL2 BLUE / VINTAGE GREY SMRDONHB2XXX0 | MSRP R1199.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPDONPBVXXX0 | MSRP R1999.95
DONMEGA AN HONORIFIC OF UTMOST PROPORTIONS,.....THE DONMEGA DOESN’T P L A Y S E C O N D T O N O B O D Y O R N O T H I N ’. . . . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 56
BASE 6 SPHERICAL LENS
VERTICAL • 43.8
19-137
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
MUDDLED TORTOISE BLACK / BRONZE SMRDONTBBXXX0 | MSRP R999.95
33
FASTHOUSE - DARKSIDE RED / GREY SMRDONFR1XXX0 | MSRP R1199.95
NO S TALGI C
ELMORE PA PA WA S A R O L L I N G S T O N E A N D W H E R E V E R H E H U N G H I S H AT WA S H I S H O M E . . . . . . S O W H Y D O N ’ T YO U H A N G A PA I R O F E L M O R E S U N N I E S O N YO U R FA C E A N D G E T T I N G R A M B L I N G O N YO U R M I N D S O YO U C A N R O L L O U T T H E O L D S C H O O L WAY. . . . . . . . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 61
BASE 6 SPHERICAL LENS
VERTICAL • 44.3
17-136
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
1/15 RELEASE
BLACK GLOSS / VINTAGE GREY SMRELMBKVXXX0 | MSRP R999.95
BLACK SATIN / GREY SMRELMBKSXXX0 | MSRP R999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPELMPBVXXX0 | MSRP R1999.95
TORTOISE / WILD BRONZE POLARIZED SMPELMPTBXXX0 | MSRP R1999.95
BLACK SATIN - GLOSS DUO / GOLD GLO SMRELMBKDXXX0 | MSRP R1199.95
BLACK STEEL / SILVER GREY CHROME SMRELMBKNXXX0 | MSRP R999.95
FULTON W E L L , W E A L L N E E D S O M E O N E W E C A N L E A N O N , A N D I F YO U WA N T I T, YOU CAN LEAN ON ME, AND IF YOU ARE SO INCLINED..........BEND A PA I R O F F U LT O N E Y E - S H A D E S O V E R Y O U R H E A D , T H E Y ’ L L B E S U R E T O S T R A I G H T E N YO U O U T A N D B E YO U R PA R T N E R I N C R I M E . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 57
BASE 6 SPHERICAL LENS
VERTICAL • 37.1
26-145
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK STEEL / SILVER GREY CHROME SMRFULBKNXXX0 | MSRP R999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPFULPBVXXX0 | MSRP R1999.95
BLACK SATIN / WILD VINTAGE GREY POLARIZED SMPFULPSVXXX0 | MSRP R1999.95
34
N O STA LGI C
LESMORE WE ARE FIRM BELIEVERS IN THE “IF YOU CAN’ T LOSE L I F E . . . . . . A N D I T I S M AT T E R O F C O U R S E T H AT E V E R Y G O O D L I F E C ATC H E S U P W I T H YO U. R E E L I T I N , A N D F O R Q U A L I T Y O V E R Q U A N T I T Y. L E S S I S M O R E I N T H E
I T TA N I T ” WAY O F NOW AND AGAIN THE B E A N A D V O C AT E LESMORE...............
100% UV PROTECTION
MEASUREMENTS • 58
BASE 6 SPHERICAL LENS
VERTICAL • 45.4
17-137
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS / VINTAGE GREY SMRLESBKVXXX0 | MSRP R899.95
TORTOISE SATIN / VINTAGE GREY SMRLESTORXXX0 | MSRP R999.95
TOBACCO TORTOISE GLOSS / WILD BRONZE POLARIZED SMPLESPOBXXX0 | MSRP R1999.95
BLACK SATIN / WILD SILVER FLASH POLARIZED PLUS SMPLESPVCXXX0 | MSRP R1999.95
BLACK SATIN / WILD VINTAGE GREY POLARIZED SMPLESPSVXXX0 | MSRP R1999.95
PINCH S O M E S AY T H AT B I G T H I N G S C O M E I N S M A L L PA C K A G E S . . . . . . G E T A G R I P AND GIVE YOURSELF A PINCH, BECAUSE THIS MODERN CLASSIC IS TOO GOOD TO BE TRUE............. 100% UV PROTECTION
MEASUREMENTS • 56
BASE 6 SPHERICAL LENS
VERTICAL • 40.5
16-139
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
MUDDLED TORTOISE BLACK SATIN / BROWN GRADIENT SMRPINTBKXXX0 | MSRP R 899.95
BLACK SATIN / WILD VINTAGE GREY POLARIZED SMPPINPSVXXX0 | MSRP R1999.95
TOBACCO TORTOISE / WILD BRONZE POLARIZED SMPPINPOBXXX0 | MSRP R1999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPLESPBVXXX0 | MSRP R1999.95
36
T R A C K
S U I T
T Y P E S
D O YO U L I K E T O G O FA S T ? M AY B E W R E S T L E A W I L D A N I M A L O R M A K E E Y E S AT A TA K E N L A DY ? I F S O T H E N T H I S I S T H E C O L L E C T I O N F O R YO U. A L L S T Y L E S A R E B U I LT F O R S P E E D A N D H AV E E M B E L L I S H M E N T S T O COMPLIMENT YOUR ACTIVE LIFESTYLE.
T R AC K S U I T
MAXIS A FULL-BLOWN EYEWEAR EXPEDITION WHERE GET TING THERE IS ALL THE F U N . G E T O U T T H E R E A N D B E S O M E B O DY ! TA K E T H AT F I R S T S T E P A N D TA K E IT TO THE TOP IN THE MAXIS. 100% UV PROTECTION
MEASUREMENTS • 61
OVERSIZED LIGHT WEIGHT DESIGN
VERTICAL • 55.8
19-132
BASE 6 SPHERICAL LENS IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS / VINTAGE GREY SMSMAXBKVXXX0 | MSRP 999.95
TORTOISE SATIN / VINTAGE GREY SMSMAXTORXXX0 | MSRP R1199.95
BLACK SATIN / WILD VINATGE GREY POLAR SMPMAXPSVXXX0 | MSRP R1999.95
BLACK SATIN / WILD GOLD FLASH POLARIZED PLUS SMPMAXPDCXXX0 | MSRP R1999.95
PALOOKA THE UNDISPUTED CHAMPION OF THE SUNGLASS WORLD. THIS PRIZEFIGHTER DOESN’T PULL A PUNCH IN OR OUT OF THE RING. STEP I N T O T H E S Q UA R E D C I R C L E A N D K N O C K E M ’ O U T I N T H E PA LO O K A . . . . . . 100% UV PROTECTION
MEASUREMENTS • 64
BASE 8 SPHERICAL LENS
VERTICAL • 45.2
18-124
RGNS SYSTEM - MOLDED RUBBER NOSE PADS IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK GLOSS / VINTAGE GREY SMSPALBKVXXX0 | MSRP R899.95
BLACK SATIN / GREY SMSPALBKSXXX0 | MSRP R899.95
TORTOISE SATIN / WILD VINTAGE GREY POLARIZED SMPPALPTOXXX0 | MSRP R1999.95
TORTOISE SATIN / WILD GREEN CHROME POLARIZED PLUS SMPPALPTGXXX0 | MSRP R1999.95
DEMI TORTOISE SATIN / VINTAGE GREY SMSPALTORXXX0 | MSRP 999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPPALPBVXXX0 | MSRP R1999.95
38
TR AC K SU I T
LOMAX MOUNT A BASS DRUM TO YOUR BACK AND STRAP CYMBALS TO YOUR K N E E S ! W I T H YO U R G U I TA R I N H A N D A N D A H A R M O N I C A I N YO U R M O U T H . . . . . . A C C O M PA N Y YO U R S E L F I N T H E LO M A X A N D B E T H E O N E - M A N B A N D YO U ’ V E A LWAY S WA N T E D T O. . . . . . . . . . . . . . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 57
BASE 6 SPHERICAL LENS
VERTICAL • 45.5
19-134
RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK STEEL / SILVER GREY CHROME SMSLOMBKNXXX0 | MSRP1099.95
G L A S S
BLACK GLOSS / WILD BLACK SMOKE GLASS POLARIZED SMPLOMBGXXX0 | MSRP R2199.95
39
VIBRATIONS BLACK SATIN / QUASAR ECLIPSE SMPLOMVIQXXX0 | MSRP R999.95
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPLOMPBVXXX0 | MSRP R1999.95
TORTOISE GLOSS / WILD BRONZE POLARIZED SMPLOMPTBXXX0 | MSRP R1999.95
40
V A R S I T Y
T Y P E S
WHE THER YOU’RE SCRAWNY OR BRAWNY THIS SELEC TION OF SHADES WA S D E S I G N E D W I T H T H E N O - N O N S E N S E M A N I N M I N D. F E AT U R I N G O U R C U S T O M R . G . N . S . ( R I P, G R I P, N O S L I P ) T E M P L E S A N D N O S E P A D S , T H E S E SHADES ARE READY FOR ACTION. YOU CAN BE ON THE STREETS OR IN THE SHEETS AND THESE FRAMES WILL GET YOU TO THE FINISH LINE.
41
VA R S I T Y
DIPSTICK A DEVICE OF MEASURE AND SPECIAL PURPOSE,.......THE DIPSTICK IS A P E R F O R M A N C E P I E C E E N S U R I N G LU B R I C AT I O N . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 60
BASE 6 SPHERICAL LENS
VERTICAL • 47.2
17-132
RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME CORROSION FREE POP “N” LOCK HINGES MAXIMUM FLEXIBILITY MADE IN ITALY
BLACK STEEL / SILVER GREY CHROME SMSDIPBKNXXX0 | MSRP R999.95
BLACK SATIN - GLOSS DUO / GOLD GLO SMSDIPBKDXXX0 | MSRP R999.95
BLACK SATIN / WILD SILVER FLASH POLARIZED PLUS SMPDIPPVCXXX0 | MSRP R1999.95
TORTOISE SATIN / WILD GREEN CHROME POLARIZED PLUS SMPDIPPTGXXX0 | MSRP R2199.95
BLACK GLOSS / WILDLIFE VINTAGE GREY POLARIZED SMSDIPPBVXXX0 | MSRP R1999.95
BLACK HARDLINE TORTOISE / WILD SLATE GREY POLARIZED SMPDIPPHLXXX0 | MSRP R1999.95
SPEEDTUCK WA N N A G O FA S T L I K E T H E R E A I N ’ T N O TO M O R R O W FA S T ? . . . . 1 . M O V E YOUR WEIGHT FOR WARD AND MAKE YOURSELF AS SMALL AS POSSIBLE. 2 . P U T YO U R A R M S B E H I N D YO U R B A C K 3 . G U L P D O W N A D E E P B R E AT H AND SEND IT IN THE SPEEDTUCK..... MEASUREMENTS • 59 100% UV PROTECTION
17-140
VERTICAL • 43.3
BASE 6 SPHERICAL LENS RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME WITH MAXIMUM FLEXIBILITY CORROSION FREE POP “N” LOCK HINGES MADE IN ITALY
BLACK GLOSS / WILD VINTAGE GREY POLARIZED SMPSPEPBVXXX0 | MSRP R1999.95
42
H E A V Y
M E T A L
T Y P E S
W H E T H E R YO U F LY J E T P L A N E S , R I P L E A D S I N A T O P H AT O R D U N K DONUTS ON THE CLOCK. THIS CHAPTER HAS GOT THE PERFEC T SHADES TO K E E P YO U O N T H E B E AT A N D I N T H E S T R E E T.
43
H E AVY M E TAL
STATEY EMPOWER YOURSELF TO ENFORCE GOOD LOOKS AND LIMIT CIVIL D I S O R D E R C AU S E D B Y T H E S U N . T H E S TAT E Y I S A N E Y E W E A R S U P E R T R O O P E R D E S I G N E D A N D D E D I C AT E D TO P R OT E C T A N D S E R V E YO U R EYES...... 100% UV PROTECTION BASE 6 SPHERICAL LENS
MEASUREMENTS • 54
IMPACT RESISTANT POLYCARBONATE LENS
VERTICAL • 47.0
15-135
OPTICAL QUALITY METAL FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
3/15 LIMITED RELEASE
GOLD GLOSS / BROWN GRADIENT SJWSTAGBGXXX0 | MSRP R899.95
SILVER GLOSS / GREY CHROME SJWSTASGCXXX0 | MSRP R899.95
SILVER GLOSS / ROSE CHROME SJWSTASRHXXX0 | MSRP R899.95
FARVA W H E N A L I T E R O ’ C O L A J U S T W O N ’ T D O, R A D I O I N T H E FA R VA . . . . . . I T ’ L L K E E P YO U A L L H I G H WAY A L L T H E T I M E . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 59
BASE 6 SPHERICAL LENS
VERTICAL • 50.8
15-140
IMPACT RESISTANT POLYCARBONATE LENS OPTICAL QUALITY METAL FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED
SILVER GLOSS / GREY CHROME SMWFARSGCXXX0 | MSRP R1099.95
44
SILVER GLOSS / NAVY CHROME GRADIENT SMWFARSNHXXX0 | MSRP R999.95
GOLD SATIN / GREEN CHROME GRADIENT SMWFARGGCXXX0 | MSRP R999.95
SILVER SATIN / QUASAR GLO SMWFARSSGXXX0 | MSRP R999.95
44
45
46
A V A N T - G A R D E
T Y P E S
Y O U H AV E F O U N D Y O U R S E L F I N D A N G E R O U S T E R R I T O R Y. T H I S C H A P T E R F E AT U R E S S H A D E S T H AT O N LY T H E C R É M E D E L A C R É M E O F T H E F E M A L E S P E C I E S A R E D O W N T O D O N . C O M M O N LY K N O W N A S M A N E AT E R S , T H E S E F R A M E S A R E F O R T H O S E B O L D B E AU T I E S W H O N E V E R TA K E N O FOR AN ANSWER.
47
AVA N T- GARDE
JUICE FOAM OR FROTH? SOUP OR SAUCE? CHARGED OR EMPOWERED?...LET IT BE ALL OF THE ABOVE BECAUSE YOU HAVE THE JUICE........ 100% UV PROTECTION
MEASUREMENTS • 57
BASE 6 SPHERICAL LENS
VERTICAL • 45.6
22-145
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
COPPER CHROME TORTOISE / GREY GRADIENT SJJJ UICTVXXX0 | MSRP R999.95
REVERSE BLACK TORTOISE / BROWN GRADIENT SJJJUITKDXXX0 | MSRP R999.95
MAROON TORTOISE CRYSTAL / GREY GRADIENT SJJJUIRTOXXX0 | MSRP R899.95
WHIT STRIPE / GREY SJJJUISWWXXX0 | MSRP R999.95
48
Y O G A - P A N T S
T Y P E S
YO U ’ V E G O T A B U S Y L I F E S T Y L E S O W E B L E N D E D F U N C T I O N A N D FA S H I O N TO BRING YOU THIS CHAPTER OF SHADES. LOOK GOOD AND FEEL GOOD W H I L E YO U ’ R E TA K I N ’ C A R E O F B I Z . A N D R E M E M B E R , B E AU T Y I S I N T H E EYE OF THE BEHOLDER, GET AN ANNUAL EYE EXAM.
49
YO GA PAN TS
QUEENIE OPEN-MINDED AND OUT GOING, THOUGHTFUL AND INSIGHTFUL, THIS R O YA L L A D Y I S T H E L I F E O F T H E G A R D E N PA R T Y. . . . . T O S S Y O U R T I A R A B Y T H E WAY S I D E A N D R U L E I N T H E Q U E E N I E . . . . . . . . . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 52
BASE 6 SPHERICAL LENS
VERTICAL • 43.8
20-140
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
TOBACCO TORTOISE GLOSS/ BRONZE SJJQUEOBRXXX0 | MSRP R1199.95
BLACK MUDDLED TEAL / GREY GRADIENT SJJFQUEBLTXXX0 | MSRP R1099.95
COPPER CHROME TORTOISE / GREY GRADIENT SJJQUECTVXXX0 | R1299.95
PEACH GLOSS / GREY GRADIENT SJJQUEPHGXXX0 | MSRP R1099.95
WHITE STRIPES RED / GREY SJJQUESWRXXX0 | MSRP R1199.95
ROSE TORTOISE / VINTAGE GREY SJJQUERTDXXX0 | MSRP R1199.95
CRYSTAL MINT / GREY CHROME SJJQUEMCCXXX0 | MSRP R1199.95
CASTAWAY S O YO U ’ R E S T U C K O N A D E S E R T I S L A N D … . C A L L O F F T H E S E A R C H PA R T Y AND BURY YOUR SIGNAL FLARE. THERE’S NO NEED TO SEND OUT AN S.O.S. OR A MESSAGE IN A BOT TLE BECAUSE YOU’ VE FOUND YOUR OWN P E R S O N A L PA R A D I S E I N T H E C A S TAWAY. . . . . . . . . 100% UV PROTECTION
MEASUREMENTS • 58
BASE 6 SPHERICAL LENS
VERTICAL • 47.5
16-135
IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
BLACK CRYSTAL / BRONZE GRADIENT SJJCASBCEXXX0 | MSRP R1199.95
MUDDLED RASBERRY BLACK / BROWN GRADIENT SJJCASBFRXXX0 | MSRP R1199.95
MINT CRYSTAL TORTOISE / SILVER CHROME GRADIENT SJJCASMTSXXX0 | MSRP R1099.95
SAND RUBY / GREY GRADIENT SJJCASSRGXXX0 | MSRP R1299.95
TORTOISE / WILD SLATE GREY POLARIZED SJPCASPTLXXX0 | MSRP R1999.95
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50
YO GA PA N TS
INTRODUCING...
1/15 RELEASE
VACAY TA K E A L E AV E O F A B S E N C E ! O B S E R V E A P E R S O N A L D AY ! R E S P E C T YO U R R I G H T TO T I M E O F F ! M A K E E V E R Y D AY A H O L I D AY A N D B E A N OT - S O A C C I D E N TA L T O U R I S T I N T H E VA C AY. . . . 100% UV PROTECTION
MEASUREMENTS • 67
BASE 8 SPHERICAL LENS
VERTICAL • 55.7
12-142
IMPACT RESISTANT POLYCARBONATE LENS RGNS NOSE PADS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY
TOROTISE SATIN / BROWN GRADIENT SJJVACDSDXXX0 | MSRP R1199.95
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COPPER CHROME TORTOISE / GREY GRADIENT SJJVACCTVXXX0 | MSRP R999.95
MINT CRYSTAL TOROTISE / SILVER CHROME SJJVACMTSXXX0 | MSRP R999.95
V Z S P RI N G 2 0 1 7 F. C . G .
LIBERAL
N O S TA LG I C
TRACK SUIT
R O S COE
LE VE E
B ANNER
MAX I S
B EL AFON T E
P LIM P TON
HO WL
PA LO O K A
MAYFI E L D
P S YCH W IG
B O O K ER
BERZERKER
WOOSTER
D O NMEGA
LO MAX
STAX
EL MO RE
EMP I RE
FULTO N
HYD E
L ESMO RE
PINCH
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V Z SPR I N G 2 0 1 7 VARSIT Y
H E AV Y M E TA L
D IP ST ICK
FAR VA
S PEEDT U C K
S TATE Y
AVANT-GARDE
J UICE
YO G A PA N T S
QUEENIE
C A STAWAY
VAC AY
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I N S TA N T E X P E R T / S U N G L A S S T E C H N O LO G Y D E S I G N E D I N C A L I F O R N I A , E N G I N E E R E D I N I TA LY A N D M A N U FA C T U R E D I N T H E B E S T FA C T O R I E S W O R L D W I D E L E N S C U R VAT U R E
EVERYONE LOVES CUR VES AND SO DOES VONZIPPER
To achieve different styles, looks and fits, VonZipper utilizes 2 different type of lens curves. These are rated by a number which represents the amount of curvature in the lens. The higher the number the higher the curve. Base 6 styles give a “flatter” look to the frame. Base 8 curves hug closer to the face.
BASE 2
BASE 4
ALT - PSYCHWIG ALT - LESMORE ALT - HOWL ALT - DONMEGA ALT - FARVA EMPIRE
ROSCOE BELAFONTE PSYCHWIG LEAGUE FLING
PALOOKA MAYFIELD
DONMEGA
FARVA
CLUTCH
WOOSTER
ELMORE
METAL STACHE
KICKSTAND
STAX
FILTON
STATEY
DECCO
HYDE
LESMORE
LULA
SUPLEX
LEVEE
PINCH
BUELAH
SEMI
PLIMPTON
MAXIS
JUICE
SKITCH
STACHE
BERZERKER
POLY
VACAY
LOMAX
QUEENIE
BANNER
SNARK
CASTAWAY
HOWL
DIPSTICK
TRUDIE
BOOKER
SPEEDTUCK
HOTWAX
L E N S M AT E R I A L S -
HINGES -
ALL V ON ZIP P E R LE N S E S P R OV IDE 10 0% UVA AN D UV B P R OT EC T I O N
LIGHT/SIGHT GLASS LENSES Our premier lens material and the culmination of our relationship with Barberini™ S.R.L., the world’s most renowned lens developer. This is the truest optical clarity available and they’re also thinner and 20% lighter than traditional glass lenses.
F R A M E M AT E R I A L S -
P O LY C A R B O N AT E UV400 protection lurks beneath the dark exterior of these lenses. Our polycarbonate lenses are distortion free, optically correct and have maximum scratch and shatter resistance. These lenses are available in grey, bronze, fashion gradients and chrome coatings.
CR-39 These lenses provide UV 400 protection, superior scratch and impact resistance and guaranteed rubber necks by all passersby because you are looking so damn sweet.
NE V ER LE T YO U DO WN
N I C K L E S I LV E R H I N G E Optical quality, triple barrel hinges offer strength and durability to last a lifetime.
I T ’S W HAT ’S IN S IDE T HAT COUN TS
NYLON GRILAMID These frames are borne from tempered steel molds. Grilamid nylon is flexible in all temperatures, shatter resistant, and possesses a high “memory” to ensure the frame retains is shape and fit.
RGNS SYSTEM Here’s where the rubber hits the road. If you wanna RIP, have lots of GRIP, with NO SLIP, our RGNS system features rubber nose pads and temple tips.
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BASE 8
BASE 6
H A N D T O O L E D A C E TAT E Acetate creates rich color combinations that are not possible with other materials. Each frame begins as a laminated sheet that is milled, shaped, and then hand-formed to perfection. Optical quality hinges and logos are hand set. All frames are fitted with wire injected temple cores.
HINGES N I C K L E S I LV E R H I N G E Optical quality, triple barrel hinges offer strength and durability to last a lifetime.
M E TA L A L LO Y Each signature frame features optical quality nickel silver metal alloy construction for strength, durability and a lightweight fit. Each frame is hand soldered and fitted with stainless steel, optical-quality multi barrel hinges, silicone nose pads and shapeable temples to allow for a custom fit.
POP ‘N’ LOCK Corrosion free, pop into place hinge system with maximum flexibility.
CO N TAC T I N F O R MATI O N
I N - H O U S E S A L E S C O N TA C T S H e a d O f fi ce G S M Tra d i n g SA PT Y LTD.
Wester n Cap e
Kwa zu lu Nata l
G a ute n g
2A D a G a m a R o a d
Ty ro n K ansley
Lou is e Ha r r is
Pie te r le R oux
J e f f re y ’s B ay
+ 27 71 717 0791
+2 7 8 3 4 6 8 6 2 5 4
+27 8 2 3 7 8 2 8 6 5
6330
t y ro n.k ansley @ b i llab o ng.co.za
boos ta g encies 2 4 @gma il.com
pi e te r @re voluti on .co.za
+27 4 2 2 0 0 2 6 0 0 c hoo s e v z @vo n z i pp e r. co. z a V O N Z I P P E R . C O M
FA C E B O O K - V o n Z i p p e r Z A I N S TA G R A M - v o n z i p p e r s o u t h a f r i c a ALL PRODUCTS, PICTURED OR REFERENCED HEREIN, PRODUCT NAMES, DESIGNS, PHOTOGRAPHS, TRADEMARKS, COPYRIGHTS, LOGOS AND SYMBOLS CONSTITUTE THE INTELLECTUAL PROPERTY OF VEEZEE, INC., VONZIPPER OR THEIR AFFILIATED COMPANIES AND ARE PROTECTED BY FEDERAL AND STATE LAW AND MAY NOT BE COPIED OR IMITATED IN WHOLE OR IN PART. ANY UNAUTHORIZED USE OF THESE TRADEMARKS AND TRADE NAMES ARE STRICTLY PROHIBITED. VONZIPPER WILL TAKE NECESSARY LEGAL ACTION AVAILABLE TO IT AT LAW OR IN EQUITY, IN ORDER TO ENFORCE ITS INTELLECTUAL PROPERTY RIGHTS.
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