PROJECT BRIEF: HIPPOCAMPUS
The seahorse is represented by exploration of strategies, methods, and research. There are sixteen total representations based off of the sixteen different parameters that identify the seahorse and its characteristics. In the next part of the project, one of the sketches was chosen to inspire the branding of my boba food truck called, “Bubble Pop.� Food trucks have become a popular trend in our time because of its convenience and spontaneity. It has taken street foods to the next level.
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find or take a photo that best describes your animal must be gestural must be painterly - system of thick and thin strokes, calligraphic must be graphical: use only right angles, straight lines and (only two stroke widths) must use only circles, triangles or squares ................................................... you must use the photocopier + cut/paste paper by hand use alternate marking tool, nothing traditional (no pencil/pen, brush, marker) must convey a specific meaning (use only one line) must convey a specific meaning (a behavioral characteristic) must express the texture of your thing ................................................... must a hybrid: select best expression make “nirvana”; form that feels right. must create an index of your animal must convey a specific meaning (an adjective symbolically attached) must be radical an extreme abstraction of another; bizarre must explore making marks on “another surface”; (no laser printer paper) must be entirely typographic (use a word that sums up your animal, real or made-up)
Seahorses are truly unique, not only in their appearance, but also through their habits. They were once known as monogomous fish, however this is untrue. Seahorses do fall in love and court one another throughout the breeding season, however if its partner dies, a seahorse will be able to find another mate. Once the breeding is complete, the male seahorses bear the young. Seahorses are the only known species in which this happens. Seahorses can be found in the tropical and temperate regions all over the shallow shores of the world. Because of their poor swimming abilities, their tails are often wrapped around seagrasses or corals.
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PART II:
FOOD TRUCK Bubble Pop offers boba tea, which is unhealthy. However, we try to promote the healthiest boba tea possible by creating our drinks without milk. We do not serve boba milk tea because of the high calories, however if asked we will put soymilk as a replacement for those desiring a milk tea. We also provide round pastries such as cake pops, sugar-free lollipops, gluten-free mochi ice cream, and macarons.
Boba is known as tapioca pearls or tapioca balls, and is created from the starch of the cassava root. The boba becomes a sweet and chewy ball when it is cooked a certain way. Bubble tea or boba tea was originally from Taiwan, created by a small vendor near a school. He added the balls to his shaken drinks to attract students. Because the boba was larger than the average straw, it was usually served with a fat straw. It became widely popular around Asia and spread around the world.
FOOD TRUCK TYPES Boba Truck Tea Truck Grilled Seafood Truck Croissant Ice Cream/Shaved Ice Biscotti LIST OF APPLICATIONS Menu Brochure Packaging for food To-go Item Box & bags Phone Application
FOOD TRUCK NAMES 1. Seaside Grill 2. Seaside Ride 3. Seashore Grill a. From the Shore to You! b. Fresh From the Shore to You! c. Keepin’ it Fresh! d. Always Fresh, Always Shore! e. Fresh, not Fishy. f. Fresh for Shore. g. Grilled Fresh, Not Fishy. h. Paradise from the Shore. 4. Armored Knights 5. Bushie Haul 6. Sea Cuppa 7. Tropical Ride 8. Beach Yum 9. Beachland 10. Grill on Wheels 11. Backyard Beach 12. Shoreline Grill 13. Big Bad Shrimp
14. Shrimpany 15. Poseidon’s Stallion 16. Road Shaker 17. Spots and Stripes 18. Sea Your Shore 19. Sea the Deep 20. Delicate Delights 21. Hi Hi Hippocampus 22. Grilled to Roll 23. Lick My Seahorse 24. Sea Dreams 25. Steeds of Neptune 26. Horse of the Sea 27. The Rolling Waves 28. Sea Wagon 29. Sea Chariot 30. Mobile Seahaus 31. Tropic Go 32. Grillin’ Good 33. Teahorse 34. Always Hungry Truck 35. Little Barrier Reef 36. Paradise on Wheels 37. What? Tropical. 38. Close to the Coast
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Under the Sea Grill Out Grill on the Way Grill Truck Boba boba Bubble Pop Holy Grill Tropical Grill Color me Cones Hungry Seahorse Sizzlin’ Seafood From the Sea Hubba Boba Mm Mm Boba Boba Haus Tea Haus
LOGO STUDIES Grilled Seafood Boba/Bubble Tea/Coffee
REFINEMENTS
TRUCK I
TRUCK II
FINAL TRUCK
ZOOM IN OF TRUCK MENU
FINAL MENU & BACK
BACK MENU STUDIES
BUSINESS CARD STUDIES
BUSINESS CARD FINAL