How to build a profile for yourself using social media

How to Build a Profile for Yourself using Social Media

About the Author

Deb Carr is Principal of Deb Carr Management and Director Vox Presenters Speakers Bureau. She is a regular guest on Radio 2UE. As well she is a presenter on Eagle Waves Radio, on the “Sydney Matters” Show www.eaglewavesradio.com.au She has built a large social media following through blogging, networking and interacting online.

You can read her blogs at www.sydneychic.com.au + www.sydneychic.com.au + www.debbie-carr.com

How to use this book I wrote this book to assist SME’s to help market themselves. If there is one thing I am constantly being acknowledged for is how I have managed to build a successful personal brand over a number of years. This workbook is a step by step instruction on the products and software that I use to market myself and the Vox brand.

You will notice that some links in this book are linked to products that I affiliate with. I have not given any links to any product that I do not personally use.

Developing develop your areas of expertise.

Taking this into consideration what is it that you are an expert on? What are your unique skills? Which of your talents will have people seeking you out to teach them? Putting modesty aside let’s brainstorm your talents here: What sort of compliments do people give you about your skills: 1.

2.

3.

4.

5.

What sort of advice do people seek from you?

1.

2.

3.

What do people find inspiring about you? Do you have a story to tell about overcoming a challenge? For example I can talk about losing a brother to suicide and being diagnosed with Crohn’s Disease six months later. These are life experiences that have made me who I am today.

1.

2.

3.

4.

5.

What have been your significant achievements?

1.

2.

3.

4.

5.

It could be anything from starting a business, a promotion, overcome an addiction, published a book etc. For example in my own experience, I started a speaker bureau with no funds and then went on to form Australia’s only women’s speaker bureau. I left school at 16 without even obtaining School Certificate. Social media is about sharing.

People want to hear about what you can do for them.

What’s trending? Maybe you could become an expert on trending topics for example, social media bullying.

By returning to your list you will be able to see a pattern: Remember, you need to be passionate about the subject, it has to be something that will improve other people’s lives and it must not be all about you just telling your story.

Defining your target audience.

This is another crucial part of your marketing and needs careful thought. Who needs to hear your message and who will benefit from it?

What would be the age range of your audience?

Is your audience typically male/female what percentage of each?

Where are they located?

What do they do? Are they employees, are they Senior Managers, are you speaking to women’s groups? Are they C level?

What industries are specific to your keynote? Are they franchise, associations, corporate, SME’s, medical etc.

Where do your clients network?

What do they read?

Podcast

Recently I created two podcasts on a rainy Sunday afternoon via Instant Teleseminar, a program that is simple to use.

For small businesses, trainers, speakers or anyone who wishes to establish themselves an expert, creating a podcast, webinar and teletraining seminars is relatively easy and inexpensive. I’m in the professional speaking bureau industry so this type of marketing and interacting with prospects is ideal. For this chapter we will concentrate on using a podcast for marketing, rather than building product. Once you get used to podcasting then it’s very easy to create products to sell online or give away to your clients as gifts.

I’ll give you an example, yesterday I made a quick 10 minute marketing podcast on “How to Create a Podcast on a Budget.” I am using this podcast as a marketing tool to let my audience know that I offer a range of marketing services for them. Later in the evening, I created another podcast and this time I interviewed an up-and-coming rock star, Joshua Adams, who lives in Las Vegas. I have attached the video link here as an example.

This is very powerful and demonstrates the importance of being active on Social Media.

After all, if you are creating marketing podcasts and products to sell, you need people to sell to. I met Joshua through Twitter and have since brought him on to radio 2UE as a guest, have interviewed him for my blogs and now we have an audio interview with slides. Why is this powerful? Because Joshua has a huge fan base and is heavily involved in the music industry in the U.S. and he is promoting the podcast to all his massive social media following and guess who is getting some great exposure because of it? As a result of this podcast, I have been interacting with more people on Twitter

and growing my own brand. As well as exposure for my brand through Joshua, I am also helping grow Joshua’s brand through my efforts which of course is win/win.

Networking So let’s begin…there is a lot to go through. I am starting with face to face networking…….

The purpose of networking There a number of reasons why you should build your network and it doesn’t matter if you are a CEO, Small Business Owner, Sales Consultant, Marketing Manager, Executive Assistant or Receptionist building a network is essential. If you are a keynote speaker, having a solid network is priceless.

The most obvious reason people network is to do business and get referrals however there are many r reasons to network: • • • • • •

To attract new business To promote your employer/own business To keep clients To get invited to great events To build strong stakeholder relationships within an organisation To get promoted

Anyone could become a prospect, client or referrer so please never underestimate the value of every single person you know or meet. A good way to start building your network is to start by adding everyone you know who is a potential prospect, client or referrer to your CRM. Once you have entered your contacts tag them with a keyword i.e. “prospect” “referrer” etc. Note: prospects only convert to clients once they have paid for your service or product

W H A T I S I N I T F O R M E ?

• • • • •

Build your reputation Get results in business Build your own personal brand Become a person of influence Build a database to market to

N E T W O R K I N G E V E N T S

Start planning your networking events in advance. I suggest joining industry associations, chambers of commerce and networking breakfasts to start and subscribe to their newsletters to keep informed of upcoming events. Try to attend at least two networking events per month.

Problem: I don’t have budget to attend networking events yet.

Solution: Look up trade shows in your industry. These are often free to attend and you can collect business cards from exhibitors. If cashflow is really tight, your local business chamber will most likely have reasonable rates for events. Believe me networking is the key to business success so it’s worth the investment.

The Golden Rule for networking is “It’s not about me, it’s about YOU”. I cringe thinking back about when I first started to network and thought of myself as being someone who could really ‘work the room’. I was so busy telling everyone what I did without taking the time to first learn about the person I had just met. Again, I can’t stress this enough, it’s not about me it’s about YOU! Go to every network event with the attitude of contributing to others. Ask questions about the other person, show an interest, keep eye contact and please never look around the room for someone more interesting. Remember this, you may think this person might not be a potential client for you, however you don’t know who they know and who they might refer to you! I can honestly say in Sydney, where I live, it is impossible for me to attend a network event anywhere and not know at least one person! I have built a very strong network in a very large city. So can you!

TIP: If the person you are talking to is someone you want to follow up, discretely turn over the edge of their card to prompt you to remember. It’s also a good idea to write little note on the back of their card. In fact, if you are going to follow up this person and provide some information you can make a note on their card whilst talking with them. It shows you will keep your promise!

When you get back to your office you can upload their details in your CRM and make notes to follow up, or whatever information you have gathered. As a rule never subscribe anyone to your newsletter unless you have specifically spoken about this to them and they have agreed.

TIP: Look up your new prospect on Linked in www.linkedin.com – if they are a member of this social network then invite them to Link-­‐in with you straight away. This is another great way to build your network. If you do not have a Linkedin account I strongly recommend you start now

TAKE ACTION!

List 5 Trade Shows to attend in the next 12 months 1.

2.

3.

4.

5.

Prior to attending research the suppliers (usually on website) and make a list who would be a potential prospect for you or JV partner 1.

2.

3.

4.

5.

Make a list of 6 Networking Groups you can join.

1.

2.

3.

4.

5.

6.

Now book in some dates to attend!

How? Addressing fears/shyness Not everyone is outgoing, some people are dreadfully shy and going to a networking event is like pulling teeth for them. Ask yourself why are you attending an event anyway? What’s in it for you? What are the consequences if you don’t attend and build a network?

If you are shy, there are a number of ways to get chatting: • • • • • • • •

Ring the organizers to see if someone can meet you and introduce you to other people Stand alone – someone will come to you Approach someone who is standing alone Introduce yourself and then ask questions about the other person Spend more time listening Make sure you are up to date with current affairs and news Network in your industry so you meet like-minded people Get out of your own way - seriously! Just do it.

Your elevator pitch If you are in sales you will no doubt have an elevator pitch. This is your first impression to get across what you do and how you help people in 30 seconds. I have given a formula below on crafting an elevator pitch, and have used myself (in red) to explain how I crafted my own elevator pitch.

Here is mine: My name is Deb Carr. I help Small Business and Media Personalities to build their profiles through Social Media, my networks and Media. I do this by teaching them social media, scanning for PR opportunities, radio interviews and helping them create blogs. I’m looking to connect with anyone who needs to have the WOW factor online.

TAKE ACTION – CREATE YOUR ELEVATOR PITCH My name is ________________________________________________________________

I’m _______________________________________________________________________ consider sharing your company name, your personal brand, role or specialty

I help _____________________________________________________________________

who/what kind of clients do you like to work with?

to ________________________________________________________________________ State Your value proposition: What value you create for people?

I do this by ________________________________________________________________ What kinds of problems do you help solve for them and how?

I’m looking to meet__________________________________________________________ Specifically who would you like to connect with (optional depending on circumstances) NOTE: You can use this in your marketing material too

Arriving First impression count! If you are at a professional networking session, look professional! Walk in looking confident and approachable. Networking is not all about meeting new people, it’s also building on relationships that are already formed.

How is your handshake?

A proper handshake can make or break your first impression on a person. A handshake that's too limp or weak can show as a sign of weakness or lack of self-confidence, whilst one that's too strong can convey aggressiveness. A well-executed handshake is one that conveys self-confidence, trust, and a genuine interest in the other party.

When handshaking: • • • • • • • • • •

Keep eye contact during the handshake Grip with your whole hand, not just the fingertips or just the thumb. Make it firm, but not crushing. Professionally just use one hand.

The shake should be smooth, not limp or over-enthusiastic. Shake from the elbow, not the wrist or the shoulder.

Shake two or three times, for a duration of 1-3 seconds, breaking off cleanly and smoothly before the introduction is over.

If you have drink and food in your hand and can’t shake, set the food down if possible otherwise smile and nod and indicate that your hands are full.

If your hands are damp, try casually wiping them off in your pocket or on the back or side of your jacket or pants.

If your hands tend to be particularly sweaty try putting some unscented antiperspirant on your hands prior to the event.

When there is a large table between you and the other party. Smile, nod, and verbally acknowledge the greeting or introduction.

When you are behind a desk. Get up, walk around your desk, and then offer your handshake.

Do not offer the handshake from behind your desk when you are sitting.

Business Cards Always check you have a good stock of business cards with you. It’s a good idea to always write a note on a business card that is given to you with important things to remember about the person you just met. THEN as soon as you can when back in the office record the person in your database with the relevant information. Send them a ‘nice to meet you’ email or postcard with a suggestion of a follow up (if appropriate).

TIP: Carry some blank white Name Labels and a pen – if someone doesn’t have a card on them you can offer to write their details down.

It’s About YOU not me A good networker is a good listener. I stress this throughout this workbook – networking is about forming relationships NOT selling. Sales and referrals can come later, firstly you are there to meet new people and to build on already formed relationships.

Ask questions about the other person, talk about news and current affairs, be knowledgeable on newsworthy sporting events.

Again, take notes of the people you meet and wish to continue building on the relationship so you can send relevant newsworthy items, white papers etc.

Your time will come to explain what you do, and this is the perfect time to have your ‘elevator pitch’ so polished and practiced that it comes across as perfectly natural and extremely intriguing.

Exchanging Cards The appropriate time will come to exchange business cards, I usually wait until the other person is interested in what I’m doing or offers first.

I can’t tell you how many times I have witnessed over-eager networkers go around rooms handing out their card without even being introduced to someone. This is a big NO NO! On occasion it is appropriate to hand out your card at a sit down function if the table in general are doing an exchange. If you do exchange a card with someone you have not had enough time to get to know, by all means follow them up.

Remember: Networking is about building relationships – every person you meet could be someone who can benefit you and you them.

Body language My rule on this is: If you are engaged in a conversation with someone, give them your full attention and look them in the eyes. Be careful not to stand too close to people and enter into their ‘space’.

Keeping Data How do you currently keep contacts after networking?

Business Card file CRM/Database

On my phone

On my Social Network Sites

All over my desk

Other:________________________________________________________________________________

Is this working for you? Yes/No

How can y ou improve? __________________________________________________________________

My follow up system is NOT working because • • • • • • •

I don’t want to pester people I’m not sure what to say I lose the business cards I have too many duplicates I don’t have time to update my database I don’t have time to use social media I’m not self-disciplined

TAKE ACTION – FOLLOW UP STRATEGY

NOW keep in touch with these 50 every 5 weeks. So that means two contacts a day! Either by

phone, social media message or postcards. Put each contact into your phone, on your LinkedIn, Twitter & Facebook if you can. Keep these contacts in your database and ‘tag’ them

Following up after an event

Expanding your sphere

Your Top 50 contacts now become your focus, they are your VIP’s. Now it’s time to grow your network even further.

Reconnecting with previous contacts Once you have established your top 50 contacts, let’s add another 20 that you may have ‘warm’ relationships with. They could be old school friends, ex work colleagues, previous clients or people in your database you haven’t touched base with for a while.

TAKE ACTION – RECONNECT WITH PEOPLE Name 20 people you could re-­‐connect with

Think of ways to re-­‐connect and form a relationship with the goal of adding these 20 to your VIP list.

Remember

• •

Connecting with people you would like to have in your VIP list These are the people you would like to meet to do business with. Think of the people in your network that could introduce you.

TAKE ACTION – CONNECT WITH NEW PEOPLE

Name 10 people you would like to connect with

The golden rule with your network is to add value to people’s lives. You can help solve problems, be a connector and introduce them to other people, send information to them which might be helpful or why not write something nice about them in a blog (if you are a blogger) or on LinkedIn, Facebook or Twitter. (See Social Media for more).

Two great questions to ask is “What is the best way to stay in touch with you?” and “How can I be of service to you?”

TAKE ACTION – HOW TO ADD VALUE

Write down how you can add value to your network in your follow up contact.

Remember it’s all about solving the problems for others!

•

TIP: How to stay in touch • • • • • •

•

Send a hand written note after you meet someone Design a postcard which says “Great Meeting You…Let’s have coffee” with a great pic on front and your photo on the back.

Leave friendly inspiring voicemails with a call to action to call you back Use branded email. I use PUT IN LINK TO ACE Birthday cards, anniversary cards, Christmas cards etc Find out as much as you can regarding your contacts personal life, children, spouse, hobbies and make a note in your CRM. Nothing is nicer than having someone remember their children’s name or sending an article on their favourite hobby. It shows you care and remember.

Celebrate your good news with them

SOCIAL MEDIA I can honestly contribute my brand growth through Social Media and the internet. This is the obvious next stop from networking in person. I have made it a habit to keep in touch with prospects, friends, acquaintances, colleagues…literally everyone (accept for dad because he refuses to go on Facebook)!

The idea is to try and get on to your social media networks 3-4 times a day. You can, at times, pre-schedule your social media posts, however I prefer to be ‘in real time’ as often as possible. I will go into details about scheduling later in this book.

First things first, if you haven’t already got a Fanpage let’s get that set up immediately.

FACEBOOK How to Create a Facebook Business Page in 5 Simple Steps:

Whether you hate or love Facebook it’s here to stay. The idea is to be adding information, updates, competitions, motivational quotes and anything that is in line with what your speak about. The more you can interact with your fans, the better it is. If you don’t a good Facebook graphic visit www.elance.com and you can hire someone to do it for you very cheaply.

1) Choose a Classification Navigate to the following URL in a new tab to create your business page on Facebook: https://www.facebook.com/pages/create.php Once there, choose from one of the following six classifications: • • • • • •

Local business or place Artist, band, or public figure Company, organization, or institution Entertainment Brand or product Cause of community

After selecting one of the six, choose the category you're in and fill out your business name (or if you selected one of the other options, your brand or company name). The business option also asks for further location information. Keep in mind that your category and name cannot be changed once your page is created. So choose wisely and be careful not to make a typo, otherwise you’ll have to delete the entire page and start again.

Complete Basic Information

Upload photo Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds.

Ideally, it should be your company logo. The actual dimensions of your profile picture is 180X180. This will shrink on your page to appear as 125X125.

About Next, you need to write your 'About' information. This small blurb will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive. Be sure to include a link to your company website as well. Also ensure that this information plugs your brand and try to state what makes you different from your competitors.

Â

Admin Panel Your admin panel is the main hub for managing your business page. It's filled with various features and options to optimize your page and to monitor how your page is going.

Edit Page The 'Edit Page' option in the upper right provides various options. The first option, 'Update Info,' allows you to update the basic information you provided earlier in the tutorial. This will also allow you to enter a description, which is an extended version of the 'About' information you entered earlier. Users only see the description by literally clicking 'About' on your business page, so you should feel comfortable sharing lengthier and more detailed information in your description.

You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages specific to their function, without giving them complete power over your page. The other options under 'Edit Page' allow you to manage your notifications and add page permissions.

Building an Audience Rather than invite people to like your page immediately have a bit of think about how you can get followers, because let’s face it, people are asked to ‘like’ pages constantly, so surely a page filled with content that is vibrant will be more appealing? Then invite your brand advocates to start engaging with that content. Once your page has some interactions, invite more fans and contacts, and they'll be more interested to like the page when they see it’s appealing and buzzing with interaction. From that point, it's at your discretion if you'd like to use Facebook's advertising tools to further promote the page.

Cover Photo With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. The exact dimensions of this cover photo are 851 X 315. Be sure to select a creative horizontal image that will appeal to users who land on your page.

Custom Tabs Facebook also allows you to have an endless amount of tabs on your page. You can only customize four of them -- meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it's events, photos, groups, etc. Keep in mind that if you use third party applications, you should configure the tabs to be indexed on Facebook and not on the third party server.

Posts When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your company history. Use this feature for product announcements, business anniversaries, and other major events.

Monitor While having an awesome Facebook page is fabulous, without interaction with your followers it’s just going to get lost in cyberspace. To the upper right of your Admin panel, you'll see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages and get involved to ensure your fans know you care about them. In fact, according to Gartner, failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.

Measure Your Efforts At this point, you've built and shared a Facebook business page representing your expertise as a speaker. Now you need to measure your efforts to ensure you're making valuable marketing decisions on Facebook. Click on the 'View Insights' option to the bottom-center of your Admin panel. You'll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what's working and what's not. And if you really want to spend time perfecting your Facebook content strategy.

LINKEDIN LinkedIn is a social network with over 116 million users. Personally, I consider LinkedIn to be the ‘professional’ social media site and it is actively used by recruitment consultants and employers looking for candidates. At the same time if used correctly, you can utilize LinkedIn to help market your expertise as a professional speaker.

Keywords are essential, the higher you are ranked in LinkedIn the more chance you will be found by potential clients.

As well LinkedIn is a great platform to share your articles, speaking engagements and other expertise. In my case, whenever I write a blog post, it automatically goes to my status update in LinkedIn, helping to build credibility and to keep the interaction needed for social media.

DEB CARR ►Keynote Speakers ►Radio Host ►Blogger ►www.debcarrmgt.com ►www.SydneyChic.com.au Include Full Name and Image

Let’s start with the very first section. This may sound obvious, but countless LinkedIn users fail to include their full name and picture. Display your first and last name to ensure people can find you. Using a first name with a last initial is not sufficient— especially when a prospective client or is trying to locate your profile. Then, upload a professional photo. Be very particular that this photo represents you as speaker, just as you would not dare go on stage ‘dressed down’ likewise do not put up a photo that doesn’t sell you as a professional speaker. Research suggests that profiles without photos are rarely viewed, as they are perceived as profiles not in use.

Personalize Your Headline Customize your “Professional Headline,” which will automatically update in the future as your current position. However, you have the option of altering it to something else if you desire.

Add Background Remember to use ‘keyword’ that will help people to find you. i.e. in my case ‘keynote speakers’ ‘radio’

Add Projects

The more experience you add in the better. In my case I work as a regular contributor to Spark Magazine so it makes sense to add this in to my profile. It builds more credibility.

Add Work History.

Head over to the Experience section

At the very minimum you should list your most recent positions. Click “Add a position,” and you will be navigated to a separate page where you can fill out information about that job. If your company appears in the drop down once you start typing, click on it to ensure you get grouped with fellow employees under company searches.

Customize Your LinkedIn URL

You’ll want to create a personalized LinkedIn URL. Still under the “Edit Profile” page, look at the bottom of your profile. You’ll see a line that says “Public Profile” with an “Edit” link next to it. From there, you’ll be taken to a new screen. Scroll down and to the right of the page you’ll see prompts that show you how to create your customized LinkedIn URL quickly and easily.

Customize your Website URL’s

Website URL’s are just as important as your LinkedIn URL. Click edit next to “Additional Information.” Here you can include your interests, groups and associations, and any honours and awards. Each is self-explanatory. However, the first section calls for websites.

The drop down menu for adding a website lists options such as Personal Website, Company Website, Blog, etc. I’d recommend choosing “Other”— regardless of what kind of site it is. This will allow you to insert your own Title, so instead of a hyperlinked word that says “Blog,” it will be more specific, such as “Marketing Blog.”

Ask for Recommendations

You’ll notice a hyperlink under each position that says, “Ask for recommendations.” A recommendation can help to distinguish a traditional position by illustrating how well you performed through a colleague’s narrative.

Connect Your Twitter Account with LinkedIn

Just above the Public Profile link under the first section of your profile (where your name, headline, and image is), you will see a Twitter link. Click edit to manage your Twitter settings. Here is where you can display your Twitter handles and program your Tweets to automatically go into your status. Personally, I prefer not add my Twitter account as too many Tweets can be annoying for those who see your timeline on LinkedIn. Grow Your Network

Obviously when you meet people through networking and meetings, it is always a good idea to add them to your LinkedIn profile. Another way is to join specific groups so maybe Speaking Groups, Training Groups etc.

Just because you are LinkedIn with someone that isn’t an invitation to “SPAM” them constantly. I am now in the habit of deleting people who SPAM me with generic LinkedIn messages.

LinkedIn’s policy is that you are supposed to know someone before connecting, however if you have a premium account you get a certain amount of “in mails” that will be delivered to the recipient. When trying to connect to people I suggest it’s a good to mention WHY the connection can benefit them…and not ‘selling’ to people.

As with anything, the more you put into it and the more you participate the better the outcome.

Endorsements: Recently LinkedIn introduced endorsements. Personally, I only endorse people I know can deliver however I know many people just endorse people randomly.

TWITTER For an intensive Twitter course for PR (which I personally think is essential for keynote speakers) go to www.Twitter4Presenters.com – a podcast I did with Twitter Guru, Keith Keller.

Twitter if perfect for Keynote Speakers to establish yourself as an expert. I have written extensively about the benefits on my blog www.debbie-carr.com and Twitter is my favourite Social Media platform. Firstly, you need to sign up and create a name (Twitter Handle). Mine is @DebCarrNetwork and @voxpresenters. Put some real thought into this so you can keep it in line with your brand and/or message.

Twitter looks much better if you customise your background and your bio. This is easily done by going into settings then Design, where you can upload an image and change the colour scheme.

You may need to get a graphic artist to design you a background if you want something really funky, however I’ve just uploaded a photo and it looks good.

On your home page is where you upload your information and again you will see an edit button on the box where you can be creative in telling the world who you are and what you are about: Here is mine:

Deb Carr @DebCarrNetwork #PR #Keynote Speakers | As heard on #Radio2UE | Cohost#RadioEW | http://www.voxpresenters.com | #NetworkingSpecialist | Bloggerhttp://www.sydneychic.com.au Sydney · debcarrmgt.com

FOR A COMPLETE COURSE ON TWITTER GO TO WWW.TWITTER4PRESENTERS A THREE-VIDEO SERIES & WORKBOOK WITH ONE OF AUSTRALALIA’S TOP TWITTER EXPERTS AND DEB CARR

ANIMOTO.COM Having video on your websites, profiles etc is definitely a bonus in helping with your online brand and also with SEO. I use Animoto and have what they call a professional account, so I can create beautiful videos with a large range of music and different templates which are not available with the free version. Also, I can have the videos without the Animoto branding and can onsell it as a service to others i.e. creating videos for my clients.

Animoto is very easy to use. Simply upload your pictures and video clips, choose your style, add words and music, and click the "produce video" button. Then, Animoto’s cinematic technology does its magic and in minutes brings it all to life with a beautifully orchestrated production you can share with family and friends.

Some Videos I have produced:

PR for Keynote Speakers Twitter4Presenters Meditation

ISSUU.COM Issuu is the leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers. Millions of people have uploaded their best publications to create beautiful digital editions.

What I love about this program is you can create marketing material very easily. You may decide to create your own monthly magazine.

FOLLOW THE STEP TO UPLOAD YOUR DOC STEP 1

STEP 2

STEP 3

STEP 4

ACEOFSALES.COM I have personally tried a number of electronic newsletters over the years and by far my preferred one is Ace of Sales. It’s very easy to use.

Paper Li PaperLi is an newspaper that you can create and customise for yourself. The beauty is that you can fetch stories from your paper to share as well as add a customised URL to your website.

This is my paper which I have embedded into my website: http://www.debcarrmgt.com/#!newspaper/c1ssx each day it automatically updates and once it has updated it goes straight through to Twitter and includes people mentioned in the paper who have Tweets in it. The beauty of this is that people feel very special that they have been included in your paper.

To sign up go to www.paper.li create an account and follow the instructions. http://paper.li/learn-more.html My paper is pro account so I can customise the branding.

Hootsuite I love Hootsuite it makes my life so much more streamlined and easier. You create an account at www.hootsuite.com and add your social networks to your account. In my case I have a number of clients who I also manage so it makes it very easy for me to promote relevant pages that I come across when researching the internet for angles to pitch my clients to.

For example, if I came across an article on PR I might send that to my networks as that’s what I work in. The beauty is that Hootsuite also shortlinks your URL so you are not sending out a long URL to people which looks very unprofessional.

There is another little add on with Hootsuite which is the best thing ever called “hootlet” you can download it using Google Chrome or Firefox. https://hootsuite.com/features/extensions/hootlet

Final Thoughts

There is a lot of information to absorb here. If you would like one on one coaching or help with your PR/Social Media please visit www.debcarrmgt.com or give me a call on 0414 729 646 to discuss how I can help. ©Debbie Carr 2011 – DEB CARR