VoyagesAfriq Travel Magazine (Issue 010) by VoyagesAfriq Travel Magazine

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ISSUE 010 | November 2019 - February 2020 Edition

Ghana hosts first UNWTO Regional Congress on Women Empowerment in Tourism in Accra - 25th - 27th November, 2019

ISSN 2550-3405

Travel and Tourism Magazine

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Travel and Tourism Magazine

ISSUE 010 | November 2019 - February 2020 Edition

Editorial Team Ben Ohene-Ayeh Consulting Editor Kojo Bentum-Williams Managing Editor Samuel Obeng Appah Content Editor Contributing Writers Prof Wolfgang Thome Thomas Mueller Marian Ansah Angela Dzidzornu Administration/Marketing Jennifer Nyavor Glaou Eddie Fortune Symphorien Kouabile Michel Kouassi Photo Credit Alex Tackie Franck Kra UNWTO Kenya Tourism Board Prince Charles Affum Michel Kouadio Kouassi Rwanda Development Board Air Seychelles Publisher

Voyages Afriq Media Ltd. Africa's leading Travel and Toursim Magazine

Editorial

Let’s pay attention to giving Africa’s Women in Tourism their due

All over the world, women play pivotal roles in shaping the tourism landscape, and even more in Africa some of these women have remained trailblazers in helping define tourism on the continent. There is no denying the fact that women represent the greater number of all labour engaged in tourism related businesses. A UNWTO Global Report on Women in Tourism released in 2010 indicates the following; 1. Women make up a large proportion of the formal tourism workforce. 2. Women are well represented in service and clerical level jobs but poorly represented at professional levels. 3. Women in tourism are typically earning 10% to 15% less than their male counterparts. 4. The tourism sector has almost twice as many women employers as other sectors. 5. One in five tourism ministers worldwide are women. 6. Women make up a much higher proportion of own-account workers in tourism than in other sectors. This couldn’t be any truer as most of the women are taking tourism as a subsistence employment platform to support their livelihoods and that of their families.

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DEPENDABILITY MEANS CONSISTENTLY DELIVERING ON OUR PROMISE

Sadly however, the report indicates that, “a large amount of unpaid work is being carried out by women in family tourism businesses.” Time and again, women have demonstrated that tourism works for all. “The capacity of tourism to empower women socially, politically, and economically is particularly relevant in developing regions where women may face the greatest hardships and inequalities,” the report stated. More importantly, is to increase the awareness of the crucial role women play in tourism that help bolster economies of African countries. We align with some of the key recommendations of the report which remains relevant in the current tourism dispensation ie Strengthen legal protection for women in tourism employment; such protections should include minimum wage regulations and equal pay laws, improve maternity leave requirements, flexible hours, work-from-home options, and arrangements for childcare. Others are facilitate women’s tourism entrepreneurship by ensuring women’s access to credit, land and property as well as providing appropriate training and resources to support women’s enterprises. Correspondence: Voyages Afriq Travel Magazine Office Location

Accra Tourist Information Centre Off Liberation Road, Accra – Ghana Ghana Office line: +233 30 397 2764

The bedrock of all these is perhaps the need to ensure that we promote women’s participation in tourism education and training and improve the educational level of women already working in different areas of the industry through a targeted and strategic program of action. We at VoyagesAfriq doff our hats to UNWTO for their decision to hold the first-ever Regional Congress on Women Empowerment in the tourism sector with focus on Africa. The event is scheduled to take place in Accra, Ghana from 25th -27TH November, 2019 and among the tall list of activities is a Masterclass on Innovation in Tourism.

For us, an event like this, speaks to the need to bring women together to forge a strong agenda while giving them a unique platform to network, share and exchange ideas and build their capacities in order to get them in tune with the ever dynamic tourism trends. From the local food seller at a national park, to the tour operator through to the Director at the Tourism Ministry whose work affects national policy on tourism, there are phenomenal women who through their involvement in the sector, are helping write a positive narrative about tourism in Africa and beyond. To such women, we say the sky should not be

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Dr. Mahamudu Bawumia, Vice President of the Republic of Ghana

Message From The Minister of Tourism, Arts And Culture

Message From The President of The Republic of Ghana, - H.E. Nana Addo Dankwa Akufo-Addo

t is a great honour for me to warmly welcome you all to the First Regional Congress on Women in Tourism Empowerment Congress Focus Africa. This is a momentous occasion for us and Ghana is indeed proud to host this important congress. I am extremely delighted to join you to deliberate on issues concerning the empowerment of women in the tourism sector. Gender equality is vital for the prosperity and sustainable development of all countries and societies, ensuring that nobody is left behind. The importance of gender equality and the empowerment of women and girls has been underscored

in Sustainable Development Goal (SDG) five of the United Nations 2030 Agenda for Sustainable Development which aims to achieve gender equality and empower all women and girls by 2030. Women are increasingly using tourism to combat gender stereotypes. For every five jobs created in the world, one of them goes into tourism. The employment situation for women in tourism is improving in many countries and the introduction of gender-specific tourism policies has had a positive impact for womenâ&#x20AC;&#x2122;s empowerment in the sector.

I In Africa, tourism is recognized more and more as a strategic tool for inclusive development and many countries have integrated the sector into their national and socio-economic agendas. The sector has enormous potential to create employment opportunities and spur economic development. I trust that at the end of this congress women will take more leading and inspiring roles to grow their businesses. AKWAABA.

t is my singular honour and privilege to host the First Regional Congress On Women in Tourism Empowerment Programmeâ&#x20AC;&#x201C; Focus On Africa, in Accra, Ghana. `Akwaaba`, meaning` welcome`, is a word you will hear regularly from our friendly and hospitable people, and I do hope your stay, brief as it is, will be an enjoyable one. Allow me to express my thanks to all of you for accepting our invitation to be here to participate in this important congress. It is my greatest wish that you have a fulfilling and enjoyable stay in our country. Tourism is an important industry in many countries including Ghana. Various studies have shown that tourism influences many things

such as the quality of life, cultural development, economic growth and also infrastructure. It is my hope and expectation that after this first congress in Africa, we will witness the real progress that will result in a resurgence of the tourism industry on the Continent. I do look forward to an exciting and stimulating congress, and I am confident your Excellences and Participants will make it possible. May God continue to bless us all. Hon. Barbara Oteng Gyasi, Minister of Tourism, Arts and Culture

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IN THIS ISSUE 43 45 8

Ghana to Host First UNWTO Regional Congress on Women Empowerment in the Tourism Sector

11 12

Event Program for First Regional Congress on Women Quotes of Women in Travel and Tourism Space

21 26

Balala optimistic of over 10% tourism growth by end of year

Maiden Africa Youth in Tourism Innovation Summit provides a hub for incubating ideas

t is my great pleasure to welcome you to the UNWTO Regional Congress on Women Empowerment in the Tourism SectorFocus in Africa. This congress is the first of its kind and comes at a pivotal time for not just the global tourism sector but for tourism in Africa. We also meet as the United Nations gets ready to celebrate its 75th anniversary. Next year, gender equality will be one of the main UN priorities and this is our chance to show the important role tourism can play in helping achieve this. The latest edition of our UNWTO Global Report on Women in Tourism shows how far we have come as a sector – and how far we still need to go. Currently, around 70% of tourism jobs in Africa are done by women. Across the continent, jobs directly or indirectly linked to the sector are driving women empowerment and financial independence. Women are also taking the initiative and building their own futures as innovators and entrepreneurs, and at the same time, tourism also offers great opportunities for women as leaders. Right now, 11 African nations have women Ministers of Tourism, and we hope to see this

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number keep on growing during the years ahead.

policies in tourism, entrepreneurship for women, issues of financing, and empowerment women through tourism and education. Alongside this, the masterclass that UNWTO will host alongside IE Business School of Madrid is aimed at helping start-ups and entrepreneurs improve their skills and knowledge of innovation and digitalization, and I encourage you all to take advantage of the expertise on offer.

But much still needs to be done if we are to achieve gender equality in African tourism. While they may make up the majority of the workforce, women still occupy most of the lowest positions in the jobs market. And while the gender pay gap is not as wide in tourism as it is in some other economic sectors, it is still there. This Congress gives us the opportunity to identify solutions for the socio-economic advancement of women in tourism. The panels will deal with important topics including mainstreaming gender

I would also like to take this opportunity to express my sincere thanks to our host, the Ministry of Tourism, Art and Culture of Ghana. This is Ghana’s “Year of Return”, a year in which Ghana looks to at its past as well as to the future with optimism. As with the rest of Africa, the future is bright for Ghana, and I am confident that an inclusive tourism sector that makes the most of the potential of women will play a key role in the sustainable social and economic development of the country.

Ghana to consolidate Year of Return gains into 2020 and beyond

32 33

23rd UNWTO General Assembly commits to more sustainable, ethical and accessible Tourism

Seychelles to host 63rd CAF Meeting 15th UNWTO Awards held in St. Petersburg

38 41

AviaDev heads to Madagascar for its 5th anniversary Yaapa Founder receives Commonwealth Point of Light Award

Didier Drogba is UNWTO’s new tourism Ambassador World Tourism Day 2019 Celebrates “Tourism and Jobs: A Better Future For All” ONOMO Hotels at the heart of Africa

Ghana – A tourism destination

37 16

Africa World and Brussels Airlines interline to provide seamless travel

President Kagame wins Award at ATLF

36 14

UNWTO – Secretary General’s vision and action in Africa – 2018/2019

Ethiopian Expands its Service in India with Bengaluru route launch

52 Message from Mr. Zurab Pololikashvili Secretary-General, World Tourism Organization(UNWTO)

Jacinta Nzioka heads Kenya’s new Convention Bureau

56 60

Personality Profile Morocco names new Tourism Minister Kalusha Bwalya Appointed Tourism Ambassador for Zambia

Tanzania on course to achieving 2 million tourists by 2020 Marriott International Expects to Add 40 New Properties Across Africa by 2023 Kyriakidis To Step Down As President of Marriott International Middle East & Africa

South Africa on course to hit 21 million tourist mark

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In Africa, tourism is recognized more and more as a strategic tool for inclusive development and many countries have integrated the sector into their national and socio-economic agendas. The sector has enormous potential to create employment opportunities and spur economic development. It contributes to 8,5 % of the Gross Domestic Product (GDP) in the region, creates more than 21 million jobs directly and indirectly and underpins the economic sector for some countries for instance, Cabo Verde, Mauritius, Morocco, Rwanda and Seychelles.

Participation Tourism stakeholders – National Tourism Administrations, Tourism Ministries, public authorities and public gender-equality institutions. Private sector representatives with an interest in working on women’s empowerment and tourism development in the region.

Ghana to Host First UNWTO Regional Congress on Women Empowerment in the Tourism Sector

hana’s capital of Accra will welcome delegates, experts and women entrepreneurs to the first regional congress on women in the tourism sector.

has been underscored in Sustainable Development Goal (SDG) five of the United Nations 2030 Agenda for Sustainable Development which aims to achieve gender equality and empower all women and girls by 2030.

The congress is the first of its kind to be held in Africa which fosters on women entrepreneurs in the tourism sector.

In the last decade, much advancement has been made in women’s empowerment, but women are still far from enjoying the same basic rights, privileges and benefits that men have. Women still earn much less than men, do a disproportionate amount of unpaid care and domestic work, are less able to enjoy their rights, lower social mobility, and limited access to resources.

Gender equality is vital for the prosperity and sustainable development of all countries and societies, ensuring that nobody is left behind. The importance of gender equality and the empowerment of women and girls

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Research for the second edition of the Global Report on Women in Tourism to be published by UNWTO, in collaboration with UN Women, GIZ, the World Bank and Amadeus shows that tourism has the potential to contribute to greater gender equality, providing women with more opportunities for empowerment than other sectors. Women are increasingly using tourism to combat gender stereotypes, the employment situation for women in tourism is improving in many countries and the introduction of gender-specific tourism policies has had a positive impact for women’s empowerment in the sector.

Civil society and NGOs related to women’s empowerment and gender equality. Representatives from other sectors which have impact and interest on women empowerment in the tourism sector in Africa. Themes to be discussed at the Congress Panel 1: Tourism policies to enable gender equality Panel will focus on: • Mainstreaming a gender perspective in tourism policies to support women empowerment in the tourism sector in Africa. • How to remove barriers and creating an enabling environment for women entrepreneurs through a non- discriminatory legal framework. • Case studies from the region showcasing how destinations can

become more competitive through introduction of gender equality policies and investment in women empowerment projects.

• Successful case studies of training programmes for women by tourism companies and industry associations.

Panel 2: Entrepreneurship in tourism, an effective means for women to lead in the tourism sector.

• Bridging the digital gender divide in tourism by providing women with the necessary digital literacy skills.

This panel will focus on: • The importance of women’s entrepreneurship development as an instrument of women empowerment. • Female tourism entrepreneurship and women’s cooperative success stories. • Public-private partnerships for effective gender equality outcomes and female entrepreneurship support.

Expected outcomes • Engage stakeholders to mainstream a gender perspective and women’s empowerment in tourism policies and strategies Speed up the progress of women empowerment towards the achievement of the SDGs. Present proposals to improve women’s participation in the workforce, increase women’s entrepreneurship and women’s leadership in the sector.

This panel will focus on:

• Use existing platforms such as tourism for SDGs4 and other media channels to promote and advocate for women’s empowerment in the tourism sector.

The role • that women’s empowerment in the tourism sector can play in furthering the objectives of development organizations.

• Sensitize all stakeholders to work to end sexual exploitation in tourism and the exploitation of women as cheap labour.

• Existing or future funding programmes and opportunities available for gender-equality in tourism.

Masterclass

Panel 3: Financing Women Empowerment Through Tourism – Challenges and the Way Forward

• Best practices and case studies in obtaining funding for women’s empowerment projects. Panel 4: Education and technology as a tool for women’s socioeconomic advancement in Tourism This panel will focus on: • Education as a tool for women empowerment.

As part of the women’s empowerment initiative in Africa, UNWTO will launch a competition in collaboration with Wakalua and IE Business School for African women followed by a Masterclass on site regarding women’s empowerment and tourism education in Africa. The aim is to provide a platform for women in technology in Africa to showcase their vision for a more inclusive, sustainable and competitive tourism sector.

• Best practices in cooperation development projects focusing on empowering women through capacity- building and skills transfer

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Event Program for First Regional Congress on Women The first Regional Congress on Women Empowerment in the Tourism Sector – Focus on Africa Accra International Conference Center (AICC), Accra (Ghana), 25-27 November 2019 Provisional Programme

E x p e r i e n c e . E x p l o r e . E n j oy.

Monday 25 November 2019 (Day 1) 08:30-10:00

Registration at Accra International Conference Center (AICC)

10:00 -10:40

Opening Ceremony Speeches by: •

Hon. Barbara Oteng Gyasi, Minister of Tourism, Arts and Culture of the Republic of Ghana

•

Hon. Ronald Chitotela, Minister of Tourism and Arts of the Republic of Zambia and Chairperson of the UNWTO Regional Commission for Africa

•

Mr. Zurab Pololikashvili, Secretary-General, World Tourism Organization (UNWTO)

•

Hon. Mrs. Auxillia Mnangagwa, First lady of Zimbabwe

•

H.E. Alhaji Dr. Mahamudu Bawumia, Vice-President of the Republic of Ghana, keynote address

•

Official photo

10:40- 10:55

Coffee break

10:55-11:10

Keynote speech by Mrs. Oulimata Sarr, Regional Director ai, UN Women Central and West Africa

11:10-11:30

Regional Launch of the Global Report on Women in Tourism, Second Edition 2019 and presentation of the key findings Dr. Brenda Boonabaana (PhD), Regional Field Expert for Africa, Global Report on Women in Tourism, Second Edition

11:30-13:00

Panel 1: Ministerial session on Tourism policies to enable gender equality

13:00-14:30

Lunch break

14:30- 16:00

Panel 2: Entrepreneurship in tourism, an effective means for women to lead in the tourism sector

19:00

Welcome Cocktail offered by the Ministry of Tourism, Arts and Culture of the Republic of Ghana (Venue: Accra International Conference Center, AICC)

Monday 25 November 2019: 11:30-13:00- UNWTO Masterclass in collaboration with IE Business School & Wakalua (Will run on the sidelines of the congress) Venue: Ghana-India Kofi Annan Centre of Excellence in ICT, Accra, Ghana Tuesday 26 November 2019 (Day 2) 10:00 - 11:00 Women Entrepreneurs Tourism Challenge’ and presentations of the start-up competition Ms. Natalia Bayona, UNWTO Senior Expert on Innovation and Digital Transformation 11:00-12:30

Panel 3: Financing Women Empowerment Through Tourism Challenges and the Way Forward

12:30-14:00

Lunch Break

14:00 –14:15: Presentation of the UNWTO Online Academy

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14:15-15:45

Panel 4: Education and technology as a tool for women’s socio-economic advancement in Tourism

15:45-16:00

Coffee break

16:45-16:50

General Recommendations of the Regional Congress Ms. Elcia Grandcourt, UNWTO Director, Regional Department for Africa

16:50 - 17:00 Closing remarks Mr. Zhu Shanzhong, Executive Director, UNWTO High-level representative of The Republic of Ghana 20:00 HARARE

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Gala Dinner offered by the Ministry of Tourism, Arts and Culture of the Republic of Ghana (Kempinski Hotel, Accra) Social offered by the Ministry of Tourism, Arts and Culture of the Republic programme of Ghana: Courtesy Call on the Chiefs and Elders of Akwamufie in Senchi Cultural display followed by a boat ride on the Akosombo Lake VOYAGESAFRIQ

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Quotes of Women in Travel and Tourism Space UN Women is convinced that tourism is a driver of growth in Africa and we want to make sure women are not left behind. We will address the issue of policy, skill, market, financing and technology would be seen as enabler Oulimata Sarr -Regional Director ai, UN Women Central & West Africa

Africa is a wonderful continent and very rich in economic and social opportunities. More attention, especially to young women and girls, is needed to empower society with better and greater education, entrepreneurship and innovation that provides them with a larger number of economic opportunities with a principle of equality and sustainability. For African countries to take full advantage of the benefits of the tourism sector, capacity building is key to destinations positioning themselves in this competitive world. It is precisely in this sector that strengthening skills and productivity can generate more skilled jobs - Mrs. Begoña Gomez Director, IE Business School, Africa Center, Madrid, Spain

It’s evident that improving women’s well being enables positive outcomes for other household members, especially children. We therefore need to enhance gainful tourism opportunities for women in Africa with no delays Ms. Brenda Boonabaana, Lecturer at Makerere University, Uganda

Generally being a woman in the tourism is tough! I could share many personal accounts of “The good, the bad and the (occasionally) ugly” of being a woman in tourism, both as an academic and as a practitioner. However, things are changing for the better and one way of moving forward is to shift the narratives about Women in Tourism globally and in Africa. Without ignoring the challenges associated with operating in such a complex sector, we must change the narratives about women’s involvement in tourism from being simply about ‘service sector workers’ into inspiring stories about ‘empowerment, leadership and success’ that increasingly permeates our sector today.

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Ghana to consolidate Year of Return gains into 2020 and beyond The Chief Executive of the Ghana Tourism Authority (GTA) and Coordinator of the Year of Return, Akwasi Agyeman, has disclosed that the country will look beyond this year to build on the successes of the Year of Return. He said African Diaspora had strongly heeded to the call to return to Africa and especially Ghana during the Year of Return. Mr. Agyeman said this in an interview at the just ended World Travel Market, London where GTA exhibited. “So far we’ve seen a very strong response from the African Diaspora looking to Ghana as the Pan-African leader and they have been coming to Ghana, reengaging with the folks, tracing back their roots, and understanding what the culture of the people are. So we are building on that into 2020 as beyond the return,” he stated. According to him, there are key focus areas that they hope to explore as legacies of the Year of Return and beyond it. He mentioned that “the diaspora investment project that we are working on, also the birthright

journeys, trying to get people to appreciate what it is that when we ask them to return to, means. “We are also looking at real estate development, looking at investment opportunities that exist for the African Diaspora. We believe that with the global spend that the African Diaspora have in tourism and travel, it’s a unique opportunity for us tap into that spend and also to for ways that we can build on tourism for development.” He said WTM London offered Ghana a unique opportunity to engage with the UK market which has a lot of African diasporans. “Here we have a very strong contingent of second and third generation Ghanaians, who will be coming back home. December is a very big month for us. We have several activities, parties, musical concerts, investment summits, leisure and fun happening throughout the month of December, and we believe that it becomes a catalyst for us to build on for 2020 and beyond,” Mr. Agyeman maintained. Beyond the return, the CEO says Ghana is home. “And we mean home, we are

Akwasi Agyeman, Chief Executive of the Ghana Tourism Authority (GTA) and Coordinator of the Year of Return

talking about our nature, we are talking about our culture, we are talking about adventure. Ghana has several sites for adventure, we have several natural attractions, the waterfalls, the parks and all those things that make up the ecotourism product that we have, is also there for grabs." He averred that Ghana is positioning itself as the fun destination around Christmas period; “we have Afrochella, Afronation, Full Circle festival all happening in the month of December and we’ve seen a sturdy rise in the numbers that are coming in around this period.”

Prof Marina Novelli, (PhD), Professor of Tourism and International Development Academic Lead for Responsible Futures -University of Brighton, UK

I have experienced the strength, dynamism, and resilience of an empowered woman to transform her community, her country, a continent and leave a legacy. This is why I believe it a tragedy and injustice if women are not empowered to reach their full potential Regina Honu CEO Soronko Academy Social Entrepreneur

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“Our Slogan: Breaking Borders - Building Bridges Our Quote: Women in the Business of Rebuilding the Africa Economy through the Regional Tourism Sector and its Value Chain” Ms. Dimakatso Malwela, Chief Executive Officer, WOVSA (Women of Value SA)

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Ghana

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– A tourism destination

From butterflies to idyllic beaches, Ghana is a golden experience

“Akwaaba’ is an expression you will hear several times a day as you travel around Ghana, one that will ring in your ears at night and bring a smile to your face weeks after you leave. It means ‘Welcome’ and this is exactly how you will feel when visiting this beautiful West African country.

hana – formerly the Gold Coast – is a success story of African development, democracy and stability; a nation made up of people who are as warm as its climate. Rich in history and culture, Ghana is a haven that combines the charms of a tropical beach idyll with a fascinating historical heritage, social variety and amazing wildlife. With its scenic beauty, its fascinating history and its timehonoured traditions in culture and art, Ghana stands out as a preferred tourist destination in West Africa. Along the shores of Ghana there are centuries- old forts and monuments attesting to Europe’s trading links with Africa and the transatlantic slave trade and in recent times these have become World Heritage Sites. Ghana has played a pioneering role in Pan-Africanism, leading other countries to attain independence from colonial rule. Thanks to its wonderful diversity of natural attractions and its vibrant cultural identity, Ghana is able to offer the visitor a microcosmic taste of Africa. Known for its great hospitality and friendly people, Ghana is an obvious port of call for experienced travellers; an alternative for those who

have exhausted the safari circuit and crave a different African experience; and a perfect introduction to the continent for first-time visitors. Experience Ghana There is something for everyone in Ghana. While nature lovers will marvel at the wildlife – including elephants, monkeys, birds, and butterflies – and the breathtaking views of varied landscape and unspoilt sandy beaches, other visitors will be enthralled by a cultural experience that links the past to the present in the institution of chieftaincy and rich regalia, the colourful pageantry of Ghana’s annual festivals, the rich array and variety of handicrafts and, above all, the country’s proverbial hospitality. Enjoy our warm generosity, immerse yourself in our traditions and lifestyles and explore the beauty of the land. ‘Akwaaba’ to the golden experience.

Rich history and heritage

Slave forts top list of unique sites From the moment one arrives in Ghana, it is clear that here is a country with a rich history and heritage. Local people take pride in recounting their ancestry and cultural roots, while every region has a fascinating story to tell of momentous events.

groups arrived in the 13th century AD. It was the slave trade, however, that left the most formidable mark on Ghana. The country’s coast is dotted with castlesand forts built by British, Dutch, Danish, German, Portuguese and Swedish traders.

Ghana has successfully preserved its wealth of significant sites and ancient structures, making it a perfect destination for history enthusiasts. For many tourists the history of Ghana begins with the slave trade and European interaction; but there was a long and opulent history before that. While there is archaeological evidence that people have lived in what is now Ghana since about 1500 BC, the accepted wisdom is that many of Ghana’s present-day ethnic

Outstanding examples can be seen at Cape Coast and Elmina, where the two castles give the visitor a true insight into the 15th century slave trade and the poignant last view of Africa experienced by thousands of slaves. These age-old sites are a legacy of the several centuries when European masters and native African servants lived and worked here. The warehouses would have been filled with gold and ivory exports and African slaves destined for auction in the New World. Memorials As well as being thought-provoking memorials to the slave trade, many of the forts and castles have been recognized by Unesco as World Heritage Sites. Ghana’s extraordinary history includes the legend of an Asante king held prisoner in Elmina Castle at the start of his brutal exile from Ghana. It is easy to understand why not only presentday Ghanaians but people across the western hemisphere have an interest in preserving these unique buildings. The historical landmarks of Ghana offer an insight into the culture and lifestyle of the people. Open to tourists all year round, these sites allow visitors to understand Ghana’s pride in its history. Remnants of past civilisations can be seen in the Northern Region at the Larabanga

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Mosque, one of the oldest in West Africa, dating back to the 15th century. This rare structure of mud is renovated every year because of the damage caused to its vulnerable walls by heavy rain. The Saharan-style Islamic mosques, also located in northern Ghana, add to the country’s abundance of significant structures. The 16th century Nalerigu Defence Wallcan be found in the village of Nalerigu in the Northern Region. Built by a powerful chief called Naa Jaringan, the wall originally surrounded the village, but now only a few ruins remain. The wall was built to protect the villagers from slave raiders on the main route between Ouagadogou in Burkina Faso and Djenne in Mali. According to local tradition, the wall was built from stones, mud, honey and milk. Independence Visitors can learn about the country’s colonial period its route to independence by visiting the National

Museum in the capital, Accra. The museum, opened in 1957 as part of Ghana’s independence celebration, is the largest and oldest of the six museums run by the Ghana Museums and Monuments Board. After exploring the museum, visitors can stroll through the colonial neighbourhoods and fishing communities of Jamestown and Ushertown for the perfect end to a legacy-filled day. Another historical hotspot is the Kwame Nkrumah Mausoleum and memorial park in Accra. Dedicated to the prominent 20th century Ghanaian leader, who famously oversaw the nation’s progress to independence from British colonial rule in 1957, the memorial park is a favourite with local people. Kwame Nkrumah was the first prime minister and first president of Ghana,an advocate of Pan-Africanism, a founding member of the Organisation of African Unity and a winner of the Lenin Peace Prize. The mausoleum is a testament not only to the depth of Ghana’s heritage but also to the progress that the country has made since independence.

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23rd UNWTO General Assembly commits to more sustainable, ethical and accessible Tourism The 23rd Session of the General Assembly of the World Tourism Organization (9 - 13 September 2019) ended in the Russian city of St Petersburg after days of debate and discussion which saw 117 countries reaffirm their commitment to making global tourism more sustainable, more inclusive and more ethical. More than 1,300 registered participants from around the world took part in the most important highlevel meeting for the global tourism sector. As the first General Assembly held under Secretary-General Zurab Pololikashvili, the focus was on working to make the global tourism sector more sustainable and more accessible, along with a key driver of growth and employment through the embracing of entrepreneurship, innovation and education. The Report of the Secretary-General, presented to and warmly welcomed by Members on the first day of the General Assembly, outlined the progress made over the past year. Notable achievements outlined in St Petersburg include UNWTO regaining its financial stability and allowing the organization to deliver better value for its growing network of Member States and Affiliate Members. A key highlight of the Report was the presentation of the UNWTO 2030 Agenda for Africa. Specifically requested by African Members States at the last General Assembly, this was 16

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delivered in St Petersburg, with its 10-point plan aimed at growing the continent’s tourism sector and using it as a catalyst for economic and social development. The Agenda for Africa was fully approved by the Members.

Education, Skills and Jobs Within the framework of the current UNWTO Year of Education, Skills and Jobs, Ministers and private sector leaders debated the role of tourism in creating jobs and training workers to fill the tourism jobs of tomorrow. In a significant step forward, UNWTO announced a new partnership with IE University in Madrid, the Online Tourism Academy. With the support of the State of Qatar, the Academy will allow tourism sector workers of all levels enhanced their skillsets, with particular emphasis on preparing workers for the jobs of tomorrow. UNWTO, in partnership with Globalia, announced the launch of the 2nd UNWTO Tourism StartUp Competition, a global initiative aimed at identifying and supporting the best new ideas in tourism and which attracted more than 3,000 applications last year.

First Ever Convention on Tourism Ethics Adopted In another major step forward, and bringing UNWTO in line with the wider United Nations system, member states unanimously agreed the adoption

of the first ever Global Convention on Tourism Ethics. Pascal Lamy, the Chairman of the World Committee of Tourism Ethics, who has long been advocating the transformation of the existing code of ethics of tourism said: "I congratulate the countries who took this historic decision to elevate ethics of tourism into a binding legal instrument. Globalisation needs to be harnessed by principles that make it better, not worse, for humankind"

Advancing Tourism for All “This General Assembly has demonstrated that, globally, the tourism sector is ready to stand up and be counted as a leader in the Sustainable Development Agenda and in innovation,” said SecretaryGeneral Pololikashvili. “If tourism is to fulfil its massive potential as a creator of jobs, driver of economic growth and catalyst of equality, then it needs to be open to all, and open to new ideas. As we have seen, countries around the world, along with leaders of the private sector, are ready to meet this challenge,” he said. The General Assembly saw the awarding of the first Accessible Tourism Destination (ATD) accolade in partnership with Spanish NGO ONCE. Portugal was named the most accessible tourist destination, whilst the cities of Barcelona and Thrissur in India were also recognised for steps taken to welcome tourists of all backgrounds.

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Pictures from the 23rd UNWTO General Assembly held in St Petersburg, Russian Federation

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Seychelles to host 63rd CAF Meeting The beautiful island of the Republic of Seychelles has been confirmed as the country to host the 63rd Commission for Africa (CAF) meeting in 2020. The decision was reached after member states at the 62nd Africa Commission meeting held on the sidelines of the 23rd UNWTO General Assembly accepted the request of the Indian Ocean nation to host the important gathering of African Tourism leaders. The Chairman of the Commission, Kenya’s Najib Balala, read out the draft resolution and after no objection from

members, he went ahead to move the motion. The Commission of Africa Meetings are held every year as part of UNWTO’s statutory events. The UNWTO Regional Commission for Africa is the major institutional platform where ministries in charge of tourism on the continent discuss the latest trends in the sector at the continental and global level and the implementation of their program of work. The Minister of Tourism, Marine Ports and Aviation Hon. Didier Dogley, who

15th UNWTO Awards held in St Petersburg The Spanish city of San Sebastian was awarded the 2019 World Tourism Organization (UNWTO) prize for Public Policy and Governance at a ceremony attended by leaders of global tourism in St Petersburg, Russian Federation in September, 2019. Held during the 23rd Session of the UNWTO General Assembly, the 15th edition of the awards aimed to celebrate the very best examples of tangible and sustainable improvements in policy, processes, and governance. Alongside cities and regional authorities, NGOs and private sector enterprises were also welcome to be considered for awards. For this latest round of awards, initiatives from Canada, Colombia, India, Italy, Spain, Switzerland and the Philippines made it through to the final shortlist. A jury committee made up of eight tourism experts from the public sector, private companies and universities, announced the San Sebastian’s “Love San Sebastian, Live Donastia” initiative as the big winner.

sector at its very best. I congratulate San Sebastian for showing how tourism can be effectively managed to be sustainable and an effective tool for promoting and protecting local cultural heritage.” Portugal took the first Accessible Tourism Destinations top award This 15th edition of the UNWTO Awards was also notable as it marked the launch of the Accessible Tourism Destinations (ATD) initiative. Organized by UNWTO in partnership with the Spanish NGO “ONCE,” this initiative recognizes destinations that are proactively working to make tourism more accessible to everyone, regardless of physical or mental ability. “Turismo Portugal” was awarded the first international distinction of Accessible Tourism Destination (ATD2019), launched by UNWTO and

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Balala optimistic of over 10% tourism growth by end of year

K was leading Seychelles delegation, said that “the island is looking forward to hosting the tourism community during the commission's meeting.” the “ONCE” Foundation to recognize those destinations that are making laudable efforts so that they can be enjoyed by all tourists, regardless of their physical, sensory or cognitive abilities. In the last decade, Portugal has made outstanding efforts to make its tourism infrastructure, services and products more accessible nationwide. Destino Barcelona (Spain) was conferred for special mention as an exceptional urban tourism destination, while the city of Thrissur in Kerala (India) received special mention as an emerging destination on the global accessible tourism market. The Expert Committee, gathering some of the most acknowledged international experts in universal accessibility in tourism and design for all, included representatives of destinations, consumers, travel and tourism industries, Disabled People’s Organizations (DPOs) and other international bodies.

enya’s Cabinet Secretary for Tourism and Wildlife, Najib Balala is confident the country will see at least a 10% tourism growth by the last quarter of 2019. This he attributes to some interventions the government has embarked on and is still pursuing to ensure the East African country remains attractive to tourists. In his Keynote speech to officially open this year’s Magical Kenya Travel Expo (MKTE) at the Kenyatta International Convention Centre in Nairobi, Balala cited improvement of safety and security in the country as one of the key highlights of the said interventions. “To sustain our growth in the tourism sector, the government has refocused its effort on areas of safety and security, infrastructure improvement, incentives as well as sustained campaigns on source markets to increase destination awareness. “Due to the heightened safety and security measures, we have received several international high profile personalities and heads of states and this shows that the country is safe and

the world is confident about Kenya. This proves that Kenya is both a business and diplomatic hub,” he said. On infrastructure, the Cabinet Secretary said they had made “great strides.” The Global Competitiveness Index (GCI), an initiative of the World Economic Forum (WEF) that assesses the landscape of select economies across the globe, ranks Kenya 7th among the most competitive in Africa. They are behind Mauritius, South Africa, Morocco, Tunisia, Botswana, and Algeria. This means that Kenya ranks top in the East African community. On the other hand, Kenya is ranked 61st among 190 economies in the ease of doing business, according to the latest World Bank annual ratings. Kenya has moved 19 places up from 80 in 2017 to 61. This, according to the Cabinet Secretary, puts Kenya in a pole position to attract investors and appeal more as potentially great foreign direct investment hosts. In the wake of growth of cruise tourism worldwide, Balala said Kenya

is positioning itself to leverage this segment. “Kenya is almost completing the construction of the cruise terminal in Mombasa and we anticipate it will be ready by the end of the year. This is set to open major businesses in the country and Kenya will be competing with the rest of the world.” Another project, the Mama Ngina Waterfront is set to open later this month in Mombasa. Due to strong conservation efforts, he said the country has made big wins in the wildlife sector, which he avers, “positions Kenya not just as a tourist attraction destination, but also a world leader in conservation and protection of our natural heritage of wildlife.” The Kenya Travel Expo is East Africa’s biggest tourism and travel trade show, attracting participants from all over the world. For Secretary Balala, the presence of over 134 buyers at this year’s event “is a positive indication of their readiness to sell this destination to all the visitors within their networks. It affirms that Kenya is a country many are eager to visit.”

In the Enterprises category, “Community Impact by V Resorts”, an initiative under the aegis of Bliss Inns Ltd, India, took home the top award. Also “Fundación Once” from Spain won the award for best NGO. Announcing the awards, UNWTO Secretary-General Zurab Pololikashvili said: “These Awards for Excellence and Innovation in Tourism celebrate our 20

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Photo Highlights from the 9th Magical Kenya Travel Expo (MKTE) held at the Kenyatta International Convention Centre, Nairobi Kenya (2-4 October 2019)

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Major Decisions and highlights from 62nd UNWTO CAF Meeting The 62nd UNWTO Regional Commission for Africa (CAF) meeting held within the context of the 23rd session of the World Tourism Organization’s (UNWTO) General Assembly in Saint Petersburg in the Russian Federation, from 9 to 13 September 2019, attracted a high number of key tourism stakeholders from both the public and private sectors. Globally around 35 member states including 22 Ministers of Tourism, Ambassadors, Charge d’ affaires and other high ranking contributors in the tourism sector attended this very important gathering. Africa has continued to show her resilience in tourism development over the last decade. Against this backdrop, 2018 closed with a robust up growth of 7% which translates to 67 million international tourist arrivals thanks to lesser travel advisories, improved security and more air connectivity. While reiterating this factor, the UNWTO Secretary-General, Mr. Zurab Pololikashvili noted that Africa still faces important challenges in data coverage and collection. He therefore

encouraged them to put in more effort in this area. The ten point Agenda for Africa– Tourism for inclusive growth is the catalyst blueprint to achieve this reality through development and stimulation of joint activities and new partnerships. The Secretary-General in his remarks also highlighted that digitalization, new business models, more affordable travel and societal changes are expected to continue shaping the sector, and thus both destination and companies need to adapt if they want to remain competitive. The agenda for the 62nd CAF meeting also included nominations and elections to statutory organs of the organisation and their subsidiary bodies as well as events.. These elections and nominations are critical roles that African

member states are entrusted with to represent the region when their respective meetings are held. A positive drive was the situation where African member states were keenly seeking roles and also ensuring that representation to the statutory organs and the subsidiary bodies reflected a fair distribution and representation of all regions within Africa. Two major decisions were arrived at: Agreeing to the candidature of Cote D´Ivoire to be the next host of the World Tourism Day celebrations in 2021 and Seychelles to host the 63rd CAF meeting in 2020.

Morocco wins bid to host

24th UNWTO General Assembly The Kingdom of Morocco has been elected by member states of the World Tourism Organization (UNWTO) to host the 24th Session of the General Assembly in 2021. For the first time at a UNWTO General Assembly, Member States used electronic voting system, bringing UNWTO in line with the wider United Nations system. Morocco was chosen ahead of Kenya and the Philippines after all three Member States had put forward strong cases for hosting the most important high-level event in global tourism. Congratulations, Morocco, and see you in Marrakech! VOYAGESAFRIQ

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Maiden Africa Youth in Tourism Innovation Summit provides a hub for incubating ideas

t has been another successful Africa Tourism Leadership Forum where for three days some of the continent’s best brains in the industry assembled in Durban, South Africa to discuss issues pertinent to the growth of a sector many see as a critical tool in developing economies in Africa. The second edition began with the first-ever Africa Youth in Tourism Innovation Summit (AYITS) on August 27 with the Africa Tourism Leadership Awards capping all off on the 29th August. On AYITS, we sampled views from the speakers who spoke with the over 200 people who participated. See below: Jacinta Nzioka (Board Member of World Tourism Forum Lucerne & Speaker ) Today’s discussion was about youth innovation and how to integrate the youth in the tourism industry. What has come out of it is that the youth need to be really proactive, to find space and interact with tourism. If you look at the tourism value chain, what really entices the customer is the experience. So they have the opportunity to invest and package experiences that are very unique where there is a gap. We have various examples and cases. Some of them have been challenged to create experiences around their villages. Who knows what happens in your festivals, in your day to day engagements. When there’s a wedding, when someone has a new born baby, when it is planting or rainy season. There’s a lot of music festivals and the youth have a lot of talent in culture and arts, and that is the area we have been challenged to look at.

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It is the work of what authentically belongs to them or available that can create that differentiation. It’s not about the copy and paste theme or what the big companies have done. It’s about creating a niche for yourself, creating an authentic experience that is going to set you apart. We leave this session having mentored the youth and having found new young people that are interested in the area of passion that we have, especially in community based development projects that embrace cultures, conservation and the uniqueness of sustaining their businesses. Prof Wolfgang Thome (Speaker and Publisher, ATC News) It was a fantastic start today. ATLF pioneered and broke new grounds by bringing the youth into the summit and this is something which no doubt will be copied by many other organizations when they are all there. It’s our obligation as seniors in the industries to bring in the next generation to good use. The senior attendees, speakers, CEO’s and moderators are actually

mentoring young people and this is really the biggest accomplishment ATLF has made. I can only say thank you very much and congratulations to this accomplishment. I echo your sentiments, thank you Kwazulu Natal, to Durban, thank you to South African tourism and all the other key sponsors who have made it possible to bring over 200 young people into this room from across Africa. Kwakye Donkor (Speaker and CEO, Africa Tourism Partners) We are very grateful to all the delegates. One of the key outcomes was to run the Africa Youth in Tourism Innovation Summit. Today we’ve had record numbers, over 200 delegates from across Africa about 15 to 20 countries. It was very good because we got a generational mix, experienced and inexperienced, young and old discussing ways we can use tourism to create job opportunities and business opportunities for the young people and I think a lot of experiences have been shared from professors like Thome to CEO’s of tourism boards to entrepreneurs, and to directors of consulting organizations. I think we couldn’t have asked for anything better, we’ve had speakers from all over Africa such as Ghana, Kenya, Uganda and others and it’s been very good. This is great and I believe it will be bigger and much better next year.

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Photo Highlights of the 2nd Africa Tourism Leadership Forum (ATLF) held at the International Convention Centre in Durban, South Africa

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President Kagame wins Award at ATLF

resident of the Republic of Rwanda, Paul Kagame has been honoured with the Destination Africa Lifetime Award at this year’s Africa Tourism Leadership Awards in Durban, South Africa.

The Rwandan Leader’s exceptional leadership in the promotion of Africa to the world stood out as the Award Committee announced him as the winner of this year’s edition. The vision of President Kagame has seen a country, which was in deplorable state some 25 years ago, transformed into a progressive and prosperous country, becoming a torchbearer of the continent. The Destination Africa Lifetime award is given to individuals who have made exceptional lifetime contributions in creating positive change by promoting Africa beyond the continent. Receiving the award was Rwanda’s High Commissioner to South Africa Vincent Karega who said he was honoured to have received the award on behalf of the President.

“I am humbled to receive this award on behalf of His Excellency Paul Kagame. The tourism Industry is an important sector to most of the countries in Africa and we can easily grow the sector by working together’’ he stated. Below are the other winners on the night Leading in progressive Policies Rwanda Development Board Outstanding Entrepreneurship Award CAM Consulting Group – South Africa Women in Leadership Francine Zana – South Africa Innovative Business Tourism Destination Cape Town

Outstanding Accommodation Azalai Hotel Group – Mali Outstanding Tourism Transportation Ethiopian Airlines Outstanding Africa Tourism Media Voyages Afriq – Ghana Championing Sustainability African Parks – South Africa The Africa Tourism Leadership awards recognize game changers in the tourism ecosystem. These include individuals/groups’ initiatives being pursued across the sector. Particular attention and recognition is given to entities that have proven commitment to leadership through sustainability in tourism policy and practices. The Awards and Gala dinner capped off a very successful Africa Tourism Leadership Forum held in Durban in the KwaZulu-Natal Province of South Africa.

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Didier Drogba is UNWTO’s new tourism Ambassador

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World Tourism Day 2019 Celebrates “Tourism and Jobs: A Better Future For All”

ourism’s potential to build a “better future for all” is the central message of World Tourism Day 2019, which has been officially celebrated at a high-level summit in New Delhi, India.

• Zurab Pololikashvili (Left) presenting the souvenir to Didier Drogba in the company of Siandou Fofana

Ivorien and African football legend Didier Drogba is the latest ambassador named by the World Tourism Organization (UNWTO) to help promote responsible tourism in Africa and beyond. The Secretary General of UNWTO Ambasssdor Zurab Pololikashvili made this announcement during the Côte d’Ivoire roundtable investment event in Dubai recently. The Secretary General said, “it is an honour to have such a legendary Personality and Ambassador for tourism and am sure we can promote tourism in Africa because the continent need more visibility, more promotion, and we could not find a better person than Didier

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Drogba. We are so proud and happy and will work on many interesting projects together,” the Secretary General said. He added that, UNWTO will partner with the Didier Drogba Foundation to support the youth, empower women and to create new jobs together for Africa to make the continent better and powerful. Accepting the honour, Didier Drogba said, he was very happy to have been named to help champion the promotion of tourism. “I am happy to be one of the new ambassadors for World Tourism Organization and proud to be here with the Secretary General of

UNWTO. It is an honour for me to use my name to represent tourism and all the benefit which is creating jobs, and allow people to dream. “Drogba said Didier Drogba joins Lionel Messi as the second football player to be appointed by the world tourism body to champion the promotion of tourism. He also joins Nigerian business mogul Aliko Dangote as the second African to be appointed by the Secretary General. The Secretary General is attended the roundtable conference on financing the "Sublime Côte d´Ivoire" initiative, which maps the growth of the country's tourism sector between now and 2025.

Vice President Venkaiah Naidu, was joined by World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili to mark the global observation day aimed at raising awareness of the tourism sector’s social, cultural and economic value and its unique contribution to the Sustainable Development Agenda. Held as UNWTO recognizes 2019 as its year of “Employment, Skills and Jobs”, representatives of more than 100 countries came together in New Delhi to recognize and celebrate the sector’s ability to create more and better jobs, including for women, youth and minorities. At present, tourism accounts for 10% of global GDP and provides around one in 10 jobs worldwide. Given this, India, one of the world’s fastest-growing economies, was identified as the ideal host for World Tourism Day 2019, and the presence of Vice President Naidu highlighted the country’s commitment

to UNWTO’s mandate to guide the sector’s growth in a sustainable and responsible manner. Opening the event, Mr Pololikashvili said: “The true potential of tourism, both as a creator of jobs and as a driver of equality and sustainable development, is only just being realized. Providing decent work opportunities and contributing to developing professional skills are at the heart of this, and so on World Tourism Day 2019, we call on nations, and public and private sector stakeholders around the world to ensure the many benefits that come with rising tourist arrivals are shared as widely as possible.” M. Venkaiah Naidu, Vice President of India, added: “India is committed to culture and tourism. Tourism means transformation. It can benefit people and is a tool for the empowerment of communities. Progress, harmony and peace: this is our shared goal, and tourism can help us reach it.” The opening ceremony, which saw the best of the sector recognized through the Indian National Tourism Awards, was followed by a special workshop on Tourism Jobs of the

Future, with a special focus on helping small enterprises and entrepreneurs scale-up their ideas to promote sustainability and inclusivity. The importance of innovation was further emphasized during the World Tourism Day 2019 Plenary event. With the theme of “Maximizing Tourism’s Potential to Create More and Better Jobs”, this featured contributions from public and private sector leaders and was moderated by CNN’s International anchor Andrew Stevens. Also within the framework of World Tourism Day, UNWTO’s Affiliate Members – an international network comprising civil society organisations, private sector stakeholders, NGOs and academia - held the “Outlook Responsible Tourism Initiative”, a workshop aimed at helping the private sector work more closely with the UN agency to enhance sustainable and responsible tourism practices. The workshop in New Delhi was the first time UNWTO’s Affiliate Members participated in an official World Tourism Day event, reinforcing the organization’s commitment to building closer ties with its private sector partners.

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Photo Highlights of 5th Swahili International Tourism Expo (SITE) held in Mlimani City in Dar es Salaam, Tanzania

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Tanzania on course to achieving 2 million tourists by 2020 Tanzania has set a target to receive two (2) million tourists by 2020; to this effect, a number of initiatives have been put in place to guarantee that it happens. And for the country’s tourists’ board, this target, although ambitious, is very much achievable and can even be surpassed.

ONOMO Hotels at the heart of Africa ONOMO Hotels has not stopped with the consistent expansion of their footprint on the African continent, intensifying their investments economically and socially with new developments and acquisition of existing properties. ONOMO Hotels is an innovative African brand with hotels at the heart of Africa and Africa at the heart of their hotels. ONOMO offers a bold, responsible, affordable hotel proposition geared towards all travellers by maintaining international standards and far exceeding expectations of guests within the 3 and 4 star classifications. In an interview with VoyagesAfriq on the sidelines of this year’s Africa Tourism Leadership Forum in Durban, South Africa, Samantha Annandale Regional Operations Director of the Hotel Group said their expansion drive is aimed at meeting marketing demand for affordable luxury.

with the acquisition of a property in Dar es Salaam, Tanzania as well as a hotel that opened last year in Kigali, Rwanda. “Our next opening is in Maputo, Mozambique It’s a renovation of an existing building but once again it adds to the upliftment of the city center contributing and adding to the vibrancy of a city that is a destination in its own right”.

ONOMO Hotels expansion plans in West Africa is not complete, and they are focusing on the English-speaking zones within West Africa so that they can complete their footprints across the whole of the African continent. “2020 is certainly going to be a year which will see us grow exponentially and with that, become a more prevalent name and brand associated with traveling”, says Samantha Annandale.

The expansion is a large pipeline of development incorporating green field developments and strategic acquisitions, focusing not only on the actual ownership and management of the hotels but moving swiftly into asset light management hotel opportunities.

The focus of the group is the essence of importance that travelers place on their preferred choice of a hotel; security, service, connectivity and lifestyle. With that a fun and vibrant destination that sets the benchmark for African hotels at a higher level, becomes the order of the day.

The East African country received about 1.49 million tourists in 2018. In an exclusive interview with VoyagesAfriq at the just ended Swahili International Tourism Expo (SITE), Managing Director of the Tanzania Tourist Board (TTB), Devota Mdachi said there are a number of initiatives that the board is working on to grow the tourism numbers to the country. She mentioned that the Board had been engaged in a lot of road shows in Israel, India and in China and is currently looking to do more road shows in the year 2020 in South Korea because of the huge potential of the tourism market there. “We are also investing a lot in the traditional market, the USA, the UK, Germany, Italy, France, Australia and

Spain because we still see a number of tourists coming from those markets and there’s great interest in what Tanzania has to offer.” Speaking on the Board’s plan for the coming year, she said the promotion of other new tourist products was ongoing with the recent launch of a campaign that seeks to promote filming in Tanzania. “We have beautiful filming hotspots and we’ve already set a meeting for people from Hollywood to come and see the highlights for themselves, and we believe that in good time Tanzania can be the new Hollywood in Africa,” Mdachi stated. She said tourists from East and Southern Africa were gradually on the rise and that the Board will in the coming days set sight on attracting people from West Africa. “We have been investing a lot and at the moment we are looking at promoting Tanzania to the West African tourist market.” She hinted. On SITE, she explained that the event began in 2014 to serve as a

platform for Small and Medium Scale Enterprises (SMEs) in Tanzania who do not have the capital nor the ability to travel abroad to sell their products and services to have a show where “we invite to Tanzania hosted buyers from various countries in the world by inviting them to Tanzania so they can meet with these SMEs and do business with them,” “This year 2019 is the 5th show of the Expo and it’s been quite a success, we were able to invite more than 333 buyers all over the world and have more than 170 exhibitors from within and outside Tanzania. During the 3 days, hosted buyers were able to have B2B meetings with exhibitors from Tanzania and also hold speed networking sessions with their counterparts from Tanzania. "The hosted buyers were invited to go visit some of the unique tourist attractions; we have organized six (6) routes. Other wholesale buyers also went to the southern part of Tanzania and visited some of the national parks there which have very unique attractions. Other wholesale buyers also visited West Kilimanjaro and experienced the luxury of Maasai Boma. “So all of these were specially made safaris for hosted buyers so they can see and experience why Tanzania is indeed unforgettable,” the TTB CEO said.

“It’s a case of finding viable economic investment opportunities that benefit the company, tourism and greater socio-economic sphere and in this way meeting the demands of the market within Africa” says Samantha Annandale. With their expansion plan into South and East Africa, ONOMO already have four hotels in South Africa and extended their reach to East Africa

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• Devota Mdachi -Managing Director of Tanzania Tourist Board VOYAGESAFRIQ

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Marriott International Expects to Add 40 New Properties Across Africa by 2023

DDIS ABABA, Ethiopia, September 23, 2019/ -- From the Africa Hotel Investment Forum in Addis, Marriott International reinforced its commitment to Africa by announcing to add 40 properties and over 8,000 rooms across the continent by the end of 2023. The company also announced signed agreements to open its first property in Cape Verde and further expand its presence in Ethiopia, Kenya and Nigeria. Marriott’s development pipeline through 2023 is estimated to drive investment of over $2 billion from property owners and is expected to generate over 12,000 new jobs in Africa. Marriott International’s current portfolio in Africa encompasses close to 140 properties with more than 24,000 rooms across 14 brands and 20 countries and territories. “Africa is a land of opportunities with untapped potential and remains core to our strategy,” said Alex Kyriakidis, President and Managing Director, Middle East & Africa, Marriott International. “The economic growth the region is witnessing, along with the substantial emphasis countries across the continent are placing on the travel and tourism sector, present us with immense opportunities for growth.” “With compelling, well-established lifestyle brands and Marriott Bonvoy, our industry-leading travel program, we continue to offer different

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attributes that resonate with the region’s fast-growing middle class and cater to its evolving market place,” Kyriakidis added. Marriott’s expected growth through 2023 is driven by a strong demand and steady growth for its premium and select-service brands– led by Marriott Hotels with eight anticipated openings and six slated openings under Protea Hotels by Marriott. The company is expected to introduce the Courtyard by Marriott, Residence Inn by Marriott and Element Hotels brands. Marriott also continues to see growth opportunities for its luxury brands and expects to double its luxury portfolio in Africa by year 2023, with

more than ten new openings across The Ritz-Carlton, St. Regis, Luxury Collection and JW Marriott brands. The company also expects to launch W Hotels in Africa with the opening of W Tangier in Morocco by 2023. Key markets fuelling Marriott’s growth in Africa include Morocco, South Africa, Algeria and Egypt. “Marriott’s established presence and local expertise in Africa, along with our diverse brands and the collective strength of our global platform, put us in a great position to further enhance our footprint in the region where owners are looking to develop high-quality lodging with brands that can differentiate and elevate our products,” commented Jerome Briet, Chief Development Officer, Middle East & Africa, Marriott International. The company announced three deal signings, further reinforcing its commitment to Africa and the significant growth opportunity the region continues to provide.

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Kyriakidis To Step Down As President of Marriott International Middle East & Africa Marriott International has announced that Alex Kyriakidis, president and managing director of the company’s Middle East & Africa (MEA) division, will transition from the position effective 31 December 2019 to take up an executive advisory role for the company. Kyriakidis joined Marriott eight years ago as Marriott International’s first leader of MEA under the company’s newly established continental structure. During Kyriakidis’ tenure, Marriott’s presence in MEA grew from 37 hotels in 10 countries and territories to 264 properties in 30 countries and territories, with a signed pipeline of 184 hotels.

“As Marriott’s head of the Middle East & Africa, Alex has, in a short amount of time, propelled the company to new heights,” said Arne Sorenson, President and Chief Executive Officer, Marriott International. “His passion, tenacity and global mindset have driven our growth in the region. During his tenure, Marriott’s presence in MEA has grown seven-fold to 264 properties, with the number of associates exceeding 60,000.” Prior to joining Marriott, Kyriakidis spent over 38 years as global managing director, Travel, Hospitality & Leisure, for Arthur Andersen and then Deloitte LLP. Source:hospitalityireland.com

• Alex Kyriakidis, president and managing director of the company’s Middle East & Africa (MEA) division

UGANDA TOURISM BOARD GEARS UP FOR POATE 2020 Uganda Tourism Board (UTB) is looking forward to the 2020 edition of the Pearl of Africa Tourism Expo (POATE) as preparations for the country’s biggest tourism and travel trade show continues unabated. In an interview with VoyagesAfriq during this year’s Magical Kenya Travel Expo, the CEO of Uganda Tourism Board, Lily Ajarova, hinted that Uganda’s tourism is set to host its Pearl of Africa Tourism Expo (POATE) scheduled from the 4th to 6th February 2020. The event is expected to facilitate business to business meetings which will be organized between exhibitors and hosted buyers. The international media will also be hosted to participate in the Expo. “As Uganda and the Pearl of Africa,

we have the strategy to position ourselves as the best destination in Africa and the world at large. We have the diversity in Uganda to be able to attract as many visitors as possible ranging from nature, to culture, to lifestyle, to filming, to sports, and other products.” Ajarova said.

business. She indicated that 18 Ugandan tour operators were present at the expo for business in Kenya as well as other numerous international trade partners who attended the event.

She added that the country is positioning itself as a MICE (Meetings, Incentives, Conferences and Exhibitions) destination and that Uganda is well equipped with facilities to host conferences and meetings. “We will be very excited and delighted to have you in Uganda in February to be part of this expo,” she said. She commended Magical Kenya Travel Expo as a platform for good

• Lily Ajarova CEO, UTB VOYAGESAFRIQ

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Upcoming Travel Exhibitions FITUR International Fairs

Meetings Africa

Date: 22- 26 January 2020

Date: 24-26 February 2020

Venue: IFEMA, Madrid –Spain

WTM Africa

Venue: Sandton Convention CentreJohannesburg, South Africa

Date: 6-8 April 2020

FITUR is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. At its staging, FITUR broke all previous participation records with 10,487 companies from 165 countries and regions, 142,642 trade visitors and 110,848 visitors from the general public

Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent.

Venue: Cape Town International Convention Centre, South Africa World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, the Africa show was launched in 2014 to bring the benefits and opportunities of the global industry expertise to travel professionals in the region.

63rd UNWTO Commission for Africa Meeting Tourism Investment and Business Forum for Africa (INVESTOUR) Date: 23rd January, 2020 Venue: IFEMA- Madrid The 11th edition of the Tourism Investment and Business Forum for Africa (INVESTOUR), organized jointly by the UNWTO, FITUR and Casa África The main objective of the Forum is to promote sustainable development in Africa, and at the same time, to encourage discussions on investment and business opportunities in Africa.

Date: 25- 27 March 2020 Venue: Seychelles The Commission of Africa (CAF) Meetings are held every year as part of UNWTO’s statutory events. The UNWTO Regional Commission for Africa is the major institutional platform where ministries in charge of tourism discuss the latest trends of the sector at the continental and global level and the implementation of their program of work.

ITB Berlin

Pearl of Africa Tourism Expo (POATE 2020)

Date: 04-8 March 2020

Date: 04-6 February 2020

The ITB Berlin is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The ITB Berlin takes place annually in March at the Messe Berlin.

Venue: Kampala- Uganda

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Venue: Berlin, Germany

Africa’s Travel Indaba Date: 12-14 May 2020 Venue: International Convention Centre, Durban- South Africa Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. It showcases the widest variety of Africa's best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.

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Jacinta Nzioka heads Kenya’s new Convention Bureau The Director of Marketing at the Kenya Tourism Board Jacinta Nzioka is to coordinate the newly established National Convention Bureau.

a) Undertake mapping and profiling of the status of the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in Kenya

destination for business events and its main purpose is to increase the number of events, conferences and meetings held in Kenya.

The Kenyan Cabinet Secretary of Tourism and Wildlife Najib Balala disclosed this during the official opening of the 9th Magical Kenya Travel Expo in Nairobi Kenya.

b) Develop and Implement a National Business Tourism Events strategy

He said Kenya acknowledged the importance of Meetings Incentives Conferences Exhibitions (MICE) and has recently gazetted the National Convention Bureau.

d) Research potential domestic and international events opportunities

At least 13,102 meetings are held annually in Kenya. Domestic meetings represent most meetings (49.9%) followed by Corporate/ business meetings (17.9%), Non-Governmental Organisations/Community Based Organizations meetings (10.8%) and international conferences (6.2%).

“We recognise that MICE is a very important segment of tourism and we have gazette the National Convention Bureau. Today I want to announce the appointment of Jacinta Nzioka as the acting coordinator for the National Convention Bureau so that this year we can start preparing and increasing our meetings and business here in Nairobi and the country as well.” the Minister added.

f) Offer expert services and support in site selection process, planning and producing successful events, incentive travels, conventions and exhibitions

In a brief response, Jacinta Nzioka said, she is happy to take the challenge of leading the establishment of the convention bureau and looking forward to Kenya taking opportunity of the MICE business as it gives faster returns on investment. The Cabinet Secretary has subsequently inaugurated the board and optimistic that the establishment of the bureau will occasion an increase in international conferences, and business meetings in the future. The Principal Secretary of Tourism will chair the Advisory Board for the operationalization of the Convention Bureau and other membership composed are Principal Secretaries from Foreign Affairs, National Treasury, Trade, Sports, CEO of Kenya Tourism Board, CEO of KEPSA, CEO of Kenya Tourism Federation, and KNCCI CEO. The terms of reference of the new Bureau are as follows:

c) Market and sell Kenya as a business events destination

e) Advise and coordinate the bidding process of MICE events by public and private entities

Per capita direct spending by international and domestic MICE participants for events lasting 2-5 days is estimated at Kshs 388,617 and Kshs 70,970, respectively.

g) Serve as the focal point for coordination of MICE activities h) Provide leadership in expanding the economic benefits and impact of MICE tourism i) Advise on and promote appropriate MICE tourism infrastructure for destination development j) Coordinate collections and dissemination of relevant MICE tourism information and research, and k) Support the development and delivery of MICE tourism or hospitality education and training programmes The National Convention Bureau is a state agency charged w i t h promoting Kenya as a preferred

• Jacinta Nzioka

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UNWTO – Secretary General’s vision and action in Africa – 2018/2019

ince 2018, for the last two years, the UNWTO engagement and support to the African member states has experienced a step-change in focus and support in many aspects critical to sustainable tourism development. From innovation and technology to education and capacity building, the UNWTO has invested in core areas of national advancement that directly, meaningfully and sustainably impact the livelihoods of people, especially women and youth in the local communities.

Mr. Zurab Pololikashvili Secretary-General, World Tourism Organization(UNWTO)

Tourism development plays a critical role in strengthening economies, societies, cultures and environments, acting as an essential agent of change, addressing directly the need for poverty reduction and establishment of sustainable livelihoods. It is a transformative engine for job creation, trading opportunities and foreign direct investment earner for countries that nurture growth and development potential that the industry presents. Due to the transversal nature of the tourism sector, its development cannot succeed in isolation. At the UNWTO; we have anchored our long term project in the context of the UN Sustainable Development Goals (SDG) which are the global blueprint for the achievement of a better and more sustainable future for all, while addressing the global challenges that we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. As we focus on the acceleration of achieving the SDG targets, UNWTO has placed a special focus on Africa, working with and for the continent to maximise the potential of the Tourism industry. Through a consultative process with African Ministers of Tourism, the UNWTO Agenda for Africa 2030 – Tourism for Inclusive Growth has been endorsed at the 110th Executive Council in Baku, Azerbaijan and its subsequent adoption at

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the 23rd General Assembly, in St. Petersburg, Russia this year. This agenda will serve as a roadmap to further consolidate the key priority areas for the promotion of the tourism sector in Africa whilst taking into account the SGD targets. Member states have been invited to take a leadership role in championing the priority areas ranging from Investment promotion, capacity building, and branding, biodiversity conservation and destination management among other core priorities. Upon assuming office in January 2018, the Secretary General has taken tremendous steps to position Africa and explore ways to further promote and tap into the potential that the continent has to offer. This has been through establishing strong rapport with the member states, establishing stronger partnerships and ties with regional organizations, recognizing and awarding African personalities committed to sustainable tourism growth in Africa and appointment of philanthropists and influencers as special ambassadors for responsible tourism. As of 2018, several activities, technical projects and events have been initiated and implemented in line with the UNWTO Agenda for Africa 2030 – Tourism for Inclusive Growth under the leadership of the UNWTO Secretary General;

• Strengthening Tourism Statistics Systems 61st UNWTO Commission for Africa At the 61st Meeting of the UNWTO Commission for Africa and “Tourism Statistics: A Catalyst for Development” seminar held in Abuja, Nigeria in June 2018, the topic of tourism statistics was discussed and explored. The seminar underlined how tourism projects contribute towards poverty alleviation, highlighted the necessity in finding innovative approaches to develop tourism in the region, and reinforced the need to foster new partnerships and resources in order to develop the sector. In conclusion, it was highlighted that the collection and compilation of quantitative and qualitative data, by national stakeholders was of absolute necessity for a rigorous tourism statistics system. Regional capacity-building Programme on Tourism Statistics The Government of the People’s Democratic Republic of Algeria, jointly with the World Tourism Organization (UNWTO), organized the second Workshop “Regional Capacity-Building Programme on Tourism Statistics and TSA” in Algiers, Algeria, from 27 to 29 September 2018. The main purpose of the regional workshop was to help and encourage states to improve and develop their statistics systems in the area of tourism as to better measure, analyze and manage their tourism sector. This event welcomed officials from the following countries: Benin, Burkina Faso, Cabo Verde, Cameroun, Côte d’Ivoire, Guinée, Mali, Niger, République du Congo, Sao Tome and Principe, Sénégal, Sudan, Togo.

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• Enhancing Member Relations and Fostering Partnerships Cote dÍvoire In his endeavor to further strengthen the relations with member states, the Secretary-General has undertaken several official visits across the continent. This started with the invitation received from the Government of Cote dÍvoire in July 2018. This visit coincided with the launch of Sublime Cote dÍvoire, a tourism development strategy that will run until 2025, which is aimed at making Côte d’Ivoire the fifth largest tourism hub in Africa. The strategic objective for the country is to; • Elevate Cote dÍvoire amongst the leading top 5 tourism countries in Africa • Raise the tourist reception to 4 million tourists by year 2025 • Multiply the current 7-8% of GDP by two between 2018-2025 • Create more than 600 thousand jobs by 2025 During the visit, the Secretary General was honored to meet with H.E. Gon Coulibaly, Prime Minister of Cote dÍvoire and visited the multisectorial center for the professional training, Mohammed VI de yopougon. While here, the Secretary General reinstated the UNWTO commitment to education, trainings, skills and capacity development. The Secretary General used the opportunity to present his vision and priorities for the Africa region to the senior management team of the African Development Bank and both parties agreed to work together to achieve the common objectives of poverty alleviation and inclusive development through the promotion of the tourism sector in Africa. Upon conclusion of the visit, the Secretary General was granted a traditional recognition with an honorary title of King Mobio Joseph due to his commitment to responsible and sustainable tourism development.

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Kenya During the official visit to Nairobi, Kenya in October 2018, which coincided with the first ordinary session of the African Union ministerial sub-committee on tourism, the Secretary General used the opportunity to discuss with the cooperation with the Commissioner for Infrastructure and Energy of the African Union Commission who also covers tourism. In addition the focus of the Sub-Committee on Tourism was on the three objectives; • To address the key challenges facing the tourism industry in Africa with a view of developing appropriate tourism strategies aligned to the AU Agenda 2063. • To review the status of implementation of the 2017 Lomé Plan of Action for Tourism with a view of identifying achievements, challenges and charting the way forward for the realization of established goals. • Meeting and interactions amongst experts, ministers of tourism from the AU Member States, senior tourism officials and regional tourism organizations The Secretary General used the opportunity to reiterate the importance of working closely with the African Union, and in aligning the objectives of the UNWTO and its Agenda for Africa 2030 – Tourism for Inclusive Growth with the seven aspirations of the AU Agenda 2063, Africa’s strategic framework that aims to deliver on Africa’s goal for inclusive and sustainable development. Zambia In July 2019, the Secretary General visited Zambia where he met with H.E Mr. Edgar Chagwa Lungu, President of the Republic of Zambia, and expressed UNWTO’s support for the Zambian government’s policy direction. In particular, the Secretary General welcomed the strategic framework for the promotion and development of Zambian tourism on the global stage, with education (training, capacity building), and

innovation as the core priority areas. During his visit the Secretary General had the opportunity to visit the South Luangwa national park which was declared as a sustainable park by UNWTO in 2017, during the celebration of the International Year of Sustainable Tourism for Development. He also had the opportunity to visit two secondary schools in the Mfuwe area that are fully supported by the tourism stakeholders operating in this region as part of their corporate social responsibility to the community.

• Unlocking Growth through Investment Promotion by Public Private Partnerships In January 2019, UNWTO together with its partners CASAFRICA and IFEMA celebrated the 10th edition of INVESTOUR in Madrid, Spain. This annual event was attended by more than 20 African and Middle East Tourism Ministers, Ambassadors and head of delegations whereby the following were emphasized; • Unlocking growth through Investment Promotion by Public Private Partnerships • Celebration of the 10th anniversary of the Tourism Investment and Business forum for Africa • Recognition and awarding of Mr. Greg Bakunzi, Managing director, Red Rocks Cultural Center and Red Rocks Initiatives for championing and committing to sustainable tourism growth in Africa • Hosting of the 1st edition of the Tourism Tech Adventure to promote African Tourism innovation. Held jointly between UNWTO and NEPAD with common objective of strengthening the entrepreneurial ecosystem and boosting innovation amongst the youths geared towards creating employment.

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Donors Round Table For The Financing Of The Strategy "Sublime Cote D'ivoire" 20182025 The Secretary General continued to show his unending passion and support for Africa by joining a resource mobilization event organized by Côte d’Ivoire in Dubai in October this year. This donor’s round table was spearheaded by H.E. Mr. Siandou Fofana, Minister of Tourism and Leisure of Côte d’Ivoire with the high level support of H.E. Patrick Achi, Secretary General of the President´s office. This innovative initiative is part of a series of donors round table, organized by the Ministry of Tourism and Leisure of Côte d’Ivoire for the Financing of the 2018-2025 tourism development strategy “Sublime Côte d'Ivoire”. The “Sublime Côte d'Ivoire” is the result of the Government’s commitment to make the tourism sector viable and profitable, aiming at making Côte d’Ivoire the 5th largest tourism hub in Africa by attracting over 4 million international tourists by 2025. The high level of participation as seen by the presence of an important delegation from Côte d’Ivoire led by H.E.Mr. Patrick Achi, Secretary General to The Presidency of The Republic of Côte d’Ivoire, testifies of the dedication and commitment of Côte d’Ivoire to diversify its economy and develop the tourism sector. Supported by UNWTO, the round table gathered numerous tourism stakeholders from Côte d’Ivoire and other African countries, as well as international investors wishing to invest in the tourism sector in Africa. Among the stakeholders supporting the initiative was Ivorian and international football legend Didier Drogba, who UNWTO Secretary General appointed as the newest Ambassador for Responsible Tourism. A vast range of tourism project was presented by the Ministry of Tourism and Leisure of Côte d’Ivoire, which culminated with the signing of pledges worth just over $5 billion. UNWTO proudly encourages Côte

d’Ivoire to continue its effort to attract investment to support the growth of the tourism sector. As such, H.E.Mr. Siandou Fofano, Minister of Tourism and Leisure of Côte d’Ivoire, announced that the country will host, in collaboration with UNWTO, a tourism investment forum in February 2020 to provide a platform for investment opportunities in the tourism sector in Côte d’Ivoire and in Africa in general.

• Advancing the Sustainability Agenda (esp. Biodiversity) While advancing the Sustainability Agenda especially on biodiversity, UNWTO with the Republic of Congo jointly hosted the second edition of the Caravan of the African Charter on Sustainable and Responsible Tourism held in Brazzaville. This forms part of the initiative of the African charter on sustainable and responsible tourism which was launched by the Kingdom of Morocco in partnership with UNWTO. It was also an opportunity for the Secretary General to discuss the development of the tourism sector of the Republic of Congo in a bilateral meeting with H.E Dennis Sassou Nguesso, President of the republic of Congo.

UNWTO/Chimelong InitiativeChimelong Tourism Development Forum In October this year, the UNWTO continued to lead the way in growing wildlife tourism, harnessing it as a driver for conservation and development. This effort is supported by a major new US$1 million donation from the Chimelong Flora and Fauna Conservation Foundation. In 2018, the wildlife tourism sector contributed an estimated $120 billion to the global economy and this amount is set to keep growing as more people travel to enjoy nature. The economic benefits derived from tourism are encouraging countries to step up their wildlife conservation efforts, many with the help of UNWTO in partnership with Chimelong. To date, 15 projects

have been launched through the UNWTO/Chimelong Initiative, whereby eight African member states have benefitted. All projects were designed to promote and strengthen sustainable tourism practices related to wildlife tourism. This new $1 million donation, announced within the framework of the Chimelong Tourism Development Forum in Guangzhou, will be used to continue the initiative. The Secretary-General expressed: “Wildlife tourism has the potential to benefit both people and planet and so play a key role in the 2030 Sustainable Development Agenda. This is a sector with huge potential and this donation from the Chimelong will help destinations across Africa and the Asia-Pacific region enjoy the many benefits this can bring. On behalf of UNWTO, I thank the Chimelong Flora and Fauna Conservation Foundation for their generous support.” Tourism sector leaders participating in the International Forum also benefitted from a special session on media relations and communications within the context of wildlife tourism. The session was designed to help participants promote themselves as wildlife tourist destinations, thereby benefitting from a more diverse tourism economy and the related benefits this can bring, including more jobs particularly in rural areas.

• Promoting Cultural Heritage At the kind invitation of the Government of Tunisia, in March 2019 the Secretary General went on an official visit to Tunisia and joined the country in the celebration of the 63rd independence of Tunisia. The visit coincided with the inauguration of the 36th Craft Creation Fair whereby the local artisans position and sell their handmade products to visitors, especially Tunisians as they celebrate their cultural roots and honor the handicrafts production. The Secretary General expressed UNWTO´s commitment towards supporting the country and other member states in their promotion of the rich and diverse cultural heritage and their creative arts industry. It was also a momentous occasion to

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meet with the late President of the Republic of Tunisia H.E. Mr. Beji Caid Essebsi, who was very enthusiastic in his discussion about the role of tourism in Tunisia’s economy, and the resilience experienced by the strong recovery of the tourism industry in 2017. Discussions were also held with H.E. Mr. Youssef Chahed, head of Government who shared the measures undertaken by Tunisia to enhance the security levels and in ensuring that the country was safe and secure to welcome tourists.

• Promoting Travel Facilitation (Connectivity / Visa) From the hospitality of the Maghreb nation, to the island nation in the central Atlantic Ocean, the Secretary General attended the First UNWTO/ ICAO Ministerial Conference on Tourism and Air Transport in Africa held at Sal Island, Cabo Verde. The aim of this event was the promotion of air travel facilitation which culminated with a unanimous approval and adoption of the Ministerial Declaration and Action Plan on Air Transport and Tourism Development in Africa. The main objectives of this First UNWTO/ICAO Ministerial Conference was to; • Identify opportunities and challenges that foster the development of connectivity and seamless travel in the African continent; • Enhance common understanding and responses to the business imperatives through strengthening dialogue between the two sectors;

• Raise political awareness and willingness to mainstream the priorities of the two sectors in the national, regional and global agendas, and • Support the attainment of the UN SDGs and the African Union Agenda 2063. For the first time UNWTO, with the support of the Cabo Verde government, has been able to jointly with ICAO bring together two very important Ministries that are key drivers of the travel industry; Ministers of Tourism and Transport. This conference was held with the high level participation of not only Ministers of both sectors but with the participation of H.E. Jorge Carlos Fonseca, President of Cabo Verde and his Prime Minister H.E. José Ulisses de Pina Correia e Silva.

2020 OUTLOOK With the endorsement of the UNWTO Agenda for Africa 2030 – Tourism for Inclusive Growth at the 110th Executive Council in Baku, Azerbyjan and its subsequent adoption at the 23rd General Assembly, in St.Petersburg, Russia this year, the next steps for 2020 would be to advance with the support of the member states and key partners the implementation of this strategic framework. Within this year we have already conducted several activities and events under the following core priority; • Promoting Travel (Connectivity / Visa) • Promoting Technology

Facilitation

Innovation

and

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• Fostering Resilience (Safety + Security, Crisis Communication) • Unlocking Growth through Investment Promotion by Public Private Partnerships • Empowering Youth and Women through Tourism The quest for 2020 is to further consolidate the outcomes of those core priority areas that have already been initiated and to start to engage the implementation of other areas such as; Advocating the Brand Africa; Strengthening Tourism Statistics Systems; Expanding of Capacity Building incl. Training Facilities; Advancing the Sustainability Agenda (esp. Biodiversity); Promoting Cultural Heritage. Tapping into the tourism potential that the continent has to offer would require working closely with the private sector and institutional partners that have identified sustainable tourism as a transformative tool for inclusive development. As we promote the importance of tourism and rural development in 2020, it would be ever more important to leverage on partnerships to expand our outreach to be translated into tangible results on the ground which would have a lasting impact on the livelihoods of the local communities. The UNWTO is committed to working with, and for, the African continent.

INNOVATE. UNITE. THRIVE.

06 - 08 MAY | 2020 | MADAGASCAR

CMY

Now entering its fifth year, AviaDev Africa is the premier forum that is dedicated to growing connectivity to, from and within the African continent. Bringing together airports, airlines, tourism authorities, governments and industry suppliers, AviaDev offers attendees the ability to pre-arrange meetings in professional surroundings, offering the best chance to make a real connection.

aviationdevelop.com

ORGANISED BY

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HOST SPONSOR

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Africa World and Brussels Airlines interline to provide seamless travel Africa World Airlines (AWA), a Ghanaian airline based in Accra, and Brussels Airline, a member of Lufthansa Group and a Star Alliance member; have announced an interline agreement to better serve the traveling public. The new partnership between the airlines will allow passengers traveling from Brussels Airlines’ network of 73 European and 21 intercontinental destinations to book a single ticket to any of the 9 African destinations served by AWA, including attractive fares, a single intercontinental baggage allowance all the way through the different legs of their journey. “Africa World Airlines is excited to partner with Brussels Airlines to ensure the smoothest connections for passengers beyond our respective hub airports. This partnership serves to solidify Accra’s role as the true gateway to the entire West African region, said Sean Mendis, Chief Operations Officer for AWA.

Pierre Declerck, Regional Manager for Lufthansa Group Airlines said, “Brussels Airlines has a long-standing experience in the African market, and we are constantly looking for ways to offer additional convenient flight options to our valued customers. This partnership with AWA will serve to solidify our position as the airline of choice for passengers traveling between Ghana, Brussels, and to points beyond.” At the official signing of the agreement in Accra , Ghana's Minister of Aviation, Joseph Kofi Adda who witnessed it congratulated both airlines on the agreement and expressed confidence it will help ensure a seamless travel experience for passengers. Brussels Airlines flies in and out of Accra daily, with direct services to Europe and North America from Brussels. Brussels Airlines offers the earliest daily arrivals from Europe into Accra, thus offering passengers

Keeping More Tourism Spend in Destinations is Crucial for Sustainable Tourism Development

smooth onward connections to and from domestic and regional destinations via the Accra hub Kotoka International Airport’s new Terminal 3. Africa World Airlines is a private sector Ghanaian airline based in Accra. AWA started operations in 2012 and now operates a fleet of 8 jet aircrafts across destinations throughout Ghana, Nigeria, Liberia and Sierra Leone; with services to Cote D’lvoire planned to commence shortly. AWA maintains IOSA certification, the global gold standard for aviation safety. The airline began commercial flights to Wa in Ghana’s Upper West Region in October this year as a way of expanding domestic flights within Ghana.

Ethiopian Expands its Service in India with Bengaluru route launch Ethiopian Airlines has expanded its service in India with the launch of a passenger flight to Bengaluru, India on 27 October 2019.

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The global travel, tourism and hospitality industry is changing at an ever-faster pace. The internet has caused a paradigm shift in traveller behaviour. New market players, business models, value chains and thousands of applications, as well as multiple systems and platforms, are available, making the day-today business of hospitality and tourism companies, as well as tourism authorities, insanely and overwhelmingly complex. At the same time, the hospitality and tourism industry has remained traditional, not adapting well to change. The industry is not an innovative one, aside from the startups that are trying to disrupt single aspects of it, mainly on the consumer facing end of the value chain. Hospitality and activity providers (particularly emerging, small, medium and independent ones), as well as small independent tour operators in destinations, are overwhelmed, unable to cope with ever-faster changes and growing complexity. In Africa, only 10% of the current 200,000 plus hospitality and tourism providers have a digital presence, while only 15% of them are using any technology to operate their business. This puts them at a huge disadvantage while they operate on Pen & Paper, Excel or Outlook.

The capital of the Indian state of Karnataka, Bengaluru is dubbed ‘Silicon Valley of India’ and serves as the center of technology and innovation. Commenting on the launch of the service, Group CEO of Ethiopian Airlines, Mr. Tewolde GebreMariam, remarked, “Ethiopian Airlines is a significant player in connecting India and Africa and beyond. The new four weekly flights will connect the important ICT hub city of Bengaluru to the ever-expanding Ethiopian network in addition to our twice daily flights each to the commercial city of Mumbai and the Capital New Delhi. The flights will also complement our existing dedicated freighter flights to/ from Bengaluru.

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The addition of Bengaluru to our Indian network will give wider menu of choices to the fast-growing air travelers between India and Africa and beyond. The increasing flight frequencies and number of gateways in India will facilitate trade, investment and tourism to/from the Indian subcontinent. The schedule is carefully designed to connect passengers efficiently through our global hub in

Addis Ababa with short connections and will provide the fastest and the shortest connections between Bengaluru in southern India and more than 60 destinations in Africa and South America.” Currently, Ethiopian operates passenger flights to Mumbai and New Delhi as well as cargo service to Bengaluru, Ahmedabad, Chennai, Mumbai and New Delhi.

As a result, these businesses have become dependent on either traditional and no longer sustainable value chains (i.e. Thomas Cook) or global giant market dominating digital value chains (i.e. booking.com). Today’s traveller's research on the internet for months, visiting hundreds of websites, social media platforms, review platforms, online travel agents and so forth. In this dreaming and planning phase, they are in no rush. However, when they have made their decision and have planned their trip, their mindset shifts. They demand instant gratification when booking and paying for the trip.

• Thomas Mueller CEO of Rainmakers’ Africa

This is where 85% of the providers in African destinations fail. The customers are ready to make their booking and payment, but the indestination providers are not ready. This does not make the customer to do business with them conveniently and seamlessly. When the customer shifts to “instant gratification” mode, they do not want to email, send enquiry forms or even phone. This results in three types of losses for the destination and its hospitality and tourism businesses: The customer decides to go 1. elsewhere, as it is just too complicated to book. 2. The customer asks a high street travel agent to make the booking. As a result, the supplier in the destination pays 60% to 80% of their profit for those bookings for no good reason since this customer is not a genuine customer of this traditional value chain, he becomes one out of frustration and desperation. 3. The customer makes use of online travel agents. Again, the supplier in the destination pays 60% to 80% of their profit for those bookings for no good reason. In order to create and develop a sustainable hospitality and tourism industry in Africa, it is of utmost importance to enable the hospitality and tourism providers. This includes a digital

transformation strategy initiative enabling them to make use of technology and conveniently and seamlessly do business with their potential customers. At the same time, education, training, awareness and capacity building in African destinations is crucial. It is rainmaker’s passion to democratise technology that previously only large organisations could afford and contribute to African destinations and their hospitality and tourism businesses, enabling them to partake in the digital paradigm shift. rainmaker’s VISTA Destination Network Open Platform and Ecosystem technology does exactly this. Our Public-Private Partnership Model for Destinations and Tourism Authorities, and our Freemium business model builds the basis in terms of a Digital Transformation Initiative for the destination, aligned to the UNWTO Digital Transformation Strategy. Our technical and capacity building enablement is of utmost importance for a destination, its businesses and its people. It enables the entire sector to keep more tourism spend in the destination and for its businesses to move towards a sustainable tourism development, as well as local prosperity, contributing to the UNWTO Tourism Sustainability Goals.

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AviaDev heads to Madagascar for its 5th anniversary AviaDev has firmly established itself as the leading air service development conference in Africa, uniting airlines, airports and tourism authorities to meet and discuss increasing connectivity to, from and within the continent. AviaDev has confirmed the conference will take place in Antananarivo, Madagascar, 6-8th May 2020 for its fifth edition with the support of its host Ravinala Airports, Antananarivo and Nosy Be Airports. The 2019 event attracted participation from 27 Countries and is committed to retain its Africa-centric focus. Since inception, AviaDev has been the catalyst for partnerships including notably a new route operated from July 2019 by Mango connecting Lanseria International Airport, Johannesburg to Port Elizabeth and also the Kigali-Harare-Cape Town route that has been served by RwandAir since May 2018. Patrick Collard, CEO of Ravinala Airports, said: “I am delighted that we have brought Africa’s highest profile aviation event to Madagascar. Ravinala Airports supports Madagascar’s medium-term ambition to host 500 000 tourists until 2023. AviaDev will be a key driver for this goal and will showcase the route development

opportunity for Madagascar. The establishment of open skies will further enable Madagascar to welcome guests from all over the world, boosting the economic, social and cultural development for the country.” Jon Howell, Managing Director AviaDev said, “Madagascar is the perfect location to host AviaDev Africa. As one of the world’s largest Islands, air access is the key to achieving the ambitious tourism arrival targets, creating jobs and opportunities locally and stimulating the whole economy. The new airport facility is worldclass. This coupled with the hotel projects that are near completion will put Madagascar on the map as a business tourism destination. AviaDev is delighted to partner with Ravinala Airports to showcase the vast opportunities that exist for partner airlines and airports and deliver a forum that will ultimately advance Africa's connectivity.” The AviaDev agenda is developed in partnership with an esteemed advisory board including: Ato Girma Wake, former CEO of Ethiopian Airlines; Prof. Dr. Wolfgang Thome, Publisher, ATC News; Charmaine Thome, General Manager, Aviareps Southern

Yaapa Founder receives Commonwealth Point of Light Award Her Majesty Queen Elizabeth II has recognised Fadimatou Noutchemo Simo, representing Cameroon as the 107th Commonwealth Point of Light in honour of her exceptional voluntary service creating opportunities for young people in aviation. Fadimatou is the founder of the Young African Aviation Professional 52

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Organisation (YAAPA), which supports girls and underprivileged children in rural areas forge careers in aviation. Founded in 2014, YAAPA has helped over ten thousand young people, hosting career events, visits and mentorship programmes where young people can meet professionals in the industry.

Africa; Johan Pauwels, Regional Vice President Airline Business Group, Africa and France. Others are Hahn Air Lines GmbH; Refilwe Ledwaba, Executive Director, Women and Aviation; Gad Wavomba, Director, Embraer; Marcel Langeslag, Project Manager, NACO, Netherlands Airport Consultants. The rest are David King, Project Manager at WESGRO, Cape Town Air Access; Dikko Nwachukwu, Chairman, jetWest Partners Ltd; and Zoe Rajohnson, Commercial and Marketing Director, Ravinala Airports. AviaDev will once again facilitate prearranged one-to-one meetings during the event alongside key networking activities to ensure the maximum output from the event. Registration for AviaDev Africa is now open at www. aviationdevelop.com

About AviaDev Now in its 5th year, AviaDev Africa is the only dedicated air service development event for Africa. It is organised by Bench Events (www. benchevents.com), which is known for producing the Africa Hotel Investment Forum (AHIF) and several other toplevel hotel conferences around the world.

Dubai & Singapore South Africa Seychelles Mauritius Malaysia Zanzibar Morocco Egypt Israel Kenya

Choose your

Destination!

And we will take you there...

+233 549 187 616 kayatoursghana@gmail.com

www.kayatours.com

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KQ in train deal to shore up European passengers Kenya's National carrier Kenya Airways (KQ) has partnered with a train ticketing company, giving the airline's Europe-bound customers access to cities and towns that may not have airports but are connected by train stations. AccesRail will provide connectivity in the UK to 48 train stations from London Heathrow Airport, and the Netherlands to Belgium (Brussels and Antwerp) from Schipol Airport. This is in addition to over 27 train stations in Italy from Rome Fiumicino Airport. Kenya Airways chief commercial officer Ursula Silling said KQ tickets will be used by its travellers to board connecting trains operated by AccesRail. “Customers will now have the ability to buy an air ticket and connect to a train

service in the UK and the Schengen Area,” she said. Ms Silling said a significant number of KQ passenger traffic is from Europe. The airline is targeting to increase passenger numbers on European routes in its efforts to grow revenue and turn around the business. She noted that Europe has been traditionally a key source market for tourists coming to Africa.

gain network expansion opportunities at no real cost, network consolidation opportunities with minimum passenger loss, to give better services to existing customers, to offer better load factor at a lower cost and to assist KQ maintain a strong competitive position in Europe,” he said. Businessdailyafrica.com

The move is also aimed at attracting tourists and business flyers heading to Africa via JKIA. AccesRail business development Vice President Andrew Popescu said the deal enhances KQ’s brand as a global traveller with seamless links between Europe and Africa. “We are determined to help the airline

Air Seychelles introduces new concept to reduce waste on board its aircraft Air Seychelles, has announced that the national airline has started to implement a new service concept on board its jet fleet aircraft, as part of its ongoing sustainability efforts to gradually introduce new initiatives to tackle aluminium and plastic waste. As part of the new service change, the airline has introduced a preplating concept in its Business Class Cabin specifically on its Bombay and Johannesburg routes. Besides enabling the airline to maintain a sustainable service offering on board its aircraft, the new concept will also

substantially reduce the total waste collected on board the aircraft with total weight savings of around 50 kgs in plastic and aluminium. As part of its long term corporate social responsibility programme, the airline will continue to review its product and services to identify opportunities to introduce ecofriendly elements to further decrease the use of plastic and aluminium items throughout its operations. Remco Althuis, Chief Executive Officer of Air Seychelles said: “At Air Seychelles we recognize

the importance of reducing environmental footprint, hence we are constantly evaluating the way we conduct business to identify areas where we can implement ecofriendly measures. “Globally airlines are being pressured to reduce their cabin waste as well as the use of plastics on board aircrafts and at Air Seychelles we are making every effort to introduce new initiatives including service procedures not only to increase efficiencies but to also ensure that airline operates sustainably.”

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Personality Profile Mona Boyd Is an African American based in Ghana who has contributed immensely towards the development of tourism and the travel trade in Ghana and West Africa. VoyagesAfriq had a conversation with her about her journey into tourism and the travel trade Below are excerpts of the interview of the color of his skin. Luckily, we had options because his father is a Ghanaian. We each had twenty years of professional experience in the US and were doing quite well. Giving up our careers to start all over again in Ghana was a gift to our son. Luckily, the move worked out very well for all of us. You run perhaps the biggest tour and car rental company in Ghana and West Africa, how did that come about?

Questions for Mona Boyd, CEO of Avis Ghana and Landtours Ghana Limited Who is Mona Boyd? I am American of African descent and a naturalized Ghanaian citizen who moved to Ghana twenty-six years ago with my Ghanaian husband and young son. In 1994 I founded Landtours Ghana Limited, a company that is committed to showing the best of Ghana and west Africa and ensuring that Landtours clients visiting West Africa leave feeling more positive about the continent than when they arrived. I hold deeply personal views about the continent and its potential to evolve into one of the world’s most innovative, resourceful, humane, hospitable and desirable places in the world to live and do business. I am working every day to make that dream a reality. I am also a mother, wife, a mentor, a business leader and an entrepreneur. What informed your decision to relocate to Ghana? I moved to Ghana for only one reason and that reason is my son. My husband and I made a decision to raise our son in the Ghanaian culture. We wanted our son to grow up in an environment where he would not be marginalized because 56

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Yes, we own the largest Destination Management Company and Car Rental Agency in West Africa, which includes Landtours, Landtours Corporate Travel and Avis Rent a Car. It came about because a team of people working extremely hard, had a clear vision of what they wanted to accomplish. Luckily our employees bought into my vision, drive and passion about what I felt we could achieve and they came on board and helped achieve what we have done thus far. In addition to committed and hardworking employees, I would say my leadership and vision was the other key driver in our success. When we opened our car rental company, we changed and improved the service standards in Ghana and now we have the largest fleet of shortterm rental vehicles in west Africa. We were the first Travel and Tour Company in Ghana to create an e-commerce travel company via Landtours website on the internet; the first to accept credit cards; the first to accept online payments; the first to offer outbound tours to nine west African countries on a regular basis: the first to integrate technology in our daily operations via a cloud based CRM; to send potential Managers to graduate school in the US. These are just a few of our firsts. What are the principles that drive your business success? Our first principal is to always run

a customer centered business. At Landtours and Avis we think about how the customer will experience everything we do. That is why we go out in the field and actually experience the services of every restaurant, hotel and attraction before we take our clients there. If the service does not meet our standards; we ask them to correct what is wrong before we take our clients there. Honesty and transparency are very important principles in our business. We take pride in delivering the services we promise to our clients. We are also very transparent regarding what our services include and cost. It is important that our clients feel they are receiving value for money and there are no hidden costs. Technology and transparency ensure that they do. And Last, “treat everyone well and treat everyone with respect” is another important value at Landtours. It takes a village to run a successful ground operation. We count on a lot of people to help us create an unforgettable travel experience for our clients. We depend on a vast supply chain of vendors including artisans, cultural troupes, restaurants, hotels, tour guides, chauffeurs and more to help us accomplish this goal. We understand and appreciate the value vendors bring to our business and that is why we see them as our partners. How would you describe the tourism landscape in Ghana? The current emerging travel trends show that more people are opting to visit lesser known destination or the “untouristed destination”. Many Travelers are seeking to experience authentic culture, remote and natural unspoiled places. With regards to this travel trend Ghana is a very lucky Country because what today’s travelers are looking to experience, Ghana already has in abundance; immersive and diverse cultural, wildlife, adventure and nature and above all, an opportunity for genuine interaction with the local people from all walks of life. Ghana offers all of the above and all that is required to take advantage of this trend is the proper management and presentation of these activities and experiences. Additional four star and five-star hotels are needed outside the capital city, Accra. More hotels are necessary because the places travelers want to visit are outside the busy bustling cities. Cape Coast/ Elmina, Kumasi and Tamale would considerably increase their tourism

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arrivals numbers if more high-end hotels were built. The good news is a small number (compared to tourism arrivals in other parts of Africa) of Travelers are still coming to Ghana and my guess is they will continue to come. They are coming because Ghana offers the experiences they seek. But the numbers could be so much larger if the issues the industry faces were addressed. Tourism is still a huge business opportunity for Ghana and with the exception of establishing an accommodation facility, barrier to entry is low. If Ghanaians do not take advantage of this opportunity others from outside surely will. With your experience, what do you think are the key areas that need attention in order to grow tourism in Ghana? Today there are five areas holding Ghana’s tourism industry back and need immediate attention. They are: • Poor road infrastructure: Roads to many of the important tourist attractions are very poor; therefore, discouraging travel to those locations. attractions are not • Tourist professionally operated: Poorly managed attractions make the visit hardly worth the effort. Very little investment is ever made back into the attractions, leaving some buildings and exhibits in derelict like conditions. • The penetration level of qualified Ghanaians and others participating in the industry is insufficient to provide the momentum the industry needs in order to grow exponentially. • There is an insufficient number of properly trained manpower at all levels of the supply chain. • Government lacks the resources to implement a transformational plan or strategy to promote and brand Ghana as a great holiday destination. I am sure you have heard that old adage “people can’t buy your product if they don’t know it exists”. The Tourism Authority needs to properly develop and implement a plan to promote Ghana to the world as a leading holiday destination. This requires a comprehensive approach to promoting Ghana with the aim of attracting a broad spectrum of travelers from across the globe. I spoke about lack of manpower capacity earlier and this challenge must be addressed if we are going to be successful

in meeting Ghana’s 2020 tourism arrival goals. Training is absolutely essential for Ghana to improve its customer service reputation and build capacity. A new and bold training approach must be adopted including input from tourism stake holders, schools and universities, local businesses and donor agencies. As an African American, what are your thoughts on the Year of Return and what do you make of the celebrations so far? I think the Year of Return is a brilliant concept and has incredible implications for Ghana’s tourism industry. Obviously, our President, Nana Akufo-Addo’s speech touched the psyche of all Diasporians who are descendants of African Slaves and stirred the deep desire in many to return to their ancestral homeland. This historical phenomenon has the potential to establish Ghana as a pilgrimage destination for all Africans living in the Diaspora, ensuring tourism arrivals for many years to come. However, for this to happen, Ghana must organize the event with the seriousness that the Saudi’s organize the Haj. This is an opportunity that should not be missed! Regarding the Year of Return celebration; this hasn’t been very much organized or openly publicized by Government. During July and August, the Tourism Authority piggy backed on long established Panafest and Emancipation Day celebrations. December will be another big month for Diasporians visiting Ghana, However we do not know if the Ghana Tourism Authority has planned for incoming Travelers. Tour Operators, Hoteliers, Events Planners and Concert organizers are taking advantage of the opportunity and have planned events, concerts and tours to attract visitors. Based on the lack of hotel and inbound air plane availability, we could be receiving as many as 10,000 visitors over the Xmas holiday period. This is a good thing for tourism in Ghana and if we handle it well many of those people will come back. I am hoping that the industry stakeholders, Tourism Authority and the Ministry of Tourism will soon come together to determine how we can transform the Year of Return into a yearlong annual event. What has been some of the challenges you’ve faced in your work and how did you overcome them? Over the years I have faced two challenges

leading Landtours and Avis, Ghana. They are finding the right people to employ and financing both businesses. I have dealt with the manpower issues by using unconventional methods to recruit and hire the smartest people I could find and by investing in their professional and personal development. I have taken the long game approach to enable employees to grow with the company. if an employee demonstrates commitment and shows motivation, I will work with that employee to develop all the core competencies required to excel in their position. All businesses require capital to grow their market and increase their revenue. In Ghana, with interest rates still hovering between 26% to 28%, borrowing money becomes an untenable endeavor. If you are not careful you could end up bankrupting your business. This very issue is why we have a fleet of five coaches instead of ten, when every indicator informs us our business could support the latter. I can’t honestly say I have overcome this challenge. What I have done is borrowed only when it was absolutely necessary and we didn’t have other options. Of course, this strategy limits our growth and revenue strategy. We have stayed afloat by establishing strident fiscal controls. Our fiscal policy requires that we develop annual budgets and stay within approved spending limits. Both companies self-finance when funds are available. As someone who has reached the peak of success in your work, you are an inspiration to so many other women, what would you tell those who are aspiring to be like you? I would tell them women can achieve any goal they truly want to accomplish. If they don’t reach a goal it is because they are not in touch with how they actually feel about it. Set goals that you connect with. They must mean something deeper to you than achieving just another accolade. I would also tell women they must learn to think more about what it is they want for themselves and out of this life. And once they decide they must summon the courage to go for it. I would remind them that Women are so blessed; that they can do and be many things at the same time. That is real god given power. I encourage all women to leverage that power to live the life they imagine; to live their best life. VOYAGESAFRIQ

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Malawi announces online visa service for visitors For travellers who wish to visit Malawi, the country’s Department of Immigration will begin rolling out an online visa (E-Visa) service from November 1 2019. In a statement issued by the Department and signed by Director General, Masauko Medi, the new service compliments the efforts of the Department embarked on in the quest to ensuring timeliness and efficiency in facilitating travel to Malawi. How it Works Through the Malawi online visa

service, applicants will be able to register and login on the e-visa platform, fill and submit an application, upload supporting documents including applicants photo and pay the visa fees in advance in line with the new payment arrangements. Once the application is approved, a notification is sent through an email and similarly on the login page where an approval document authorizing entry into Malawi can be downloaded for use to facilitate the applicant’s travel arrangements and endorsement of a visa sticker onto

Namibia introduces visas on arrival Tourists from 47 countries no longer have to apply for visas in advance before leaving their countries for tourism, visiting, or transiting through Namibia. This was announced by Namibia’s Home Affairs Minister Frans Kapofi at the launch of the 'Visa on Arrival' pilot project held at Hosea Kutako International Airport (HKIA). This project aims to improve Namibia's global competitive ratings and progress towards liberalising Namibia's visa policy framework for all Africans. Kapofi said the project further aims to improve Namibia's diplomatic representation and network across the world. “Our ministry will continue to deploy smarter approaches to support tourism and economic growth, while maintaining the integrity and security of our country,” he added.

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According to the Travel and Tourism Competitiveness Index 2019 report by the World Economic Forum, Namibia ranks 81st out of 140 countries. An index used for the rating shows the country's international openness and tourism facilitation.

Namibia is also ranked 38th out of 55 African countries on the 2018 African Visa Openness Index, which measures how open African countries are when it comes to issuing visas by looking at what they ask from citizens of other African countries when they travel. Kapofi said 47 countries, 27 of which are African, have been selected for the visa on arrival project. “Namibia exempted over 60 countries from visa requirements when their citizens visit Namibia for tourism purposes. This time, 47 countries have been selected for visas on arrival,” he noted. Kapofi said visas on arrival will benefit bona fide tourists (excluding tour guides), potential investors coming to explore business opportunities, visitors coming to attend meetings, seminars, workshops (excluding those coming to perform pay related jobs), friendships and family-related as well as medical related visits.

the traveller’s passport at the port of entry by an Immigration Officer. “Take note that visa to Malawi only grants permission to the traveller to enter Malawi within the validity period of the visa subject to fulfilling other entry requirements. The validity period of the visa is not necessarily the permitted days to stay in Malawi. Number of days/ residential permit to legally stay in Malawi is issued at the port of entry or on application at the Malawi Immigration Headquarters,” part of the statement reads

Kapofi said the launch at HKIA was the first phase of the project, and the Ministry intends to expand the project to seven more entry points around the country by the first quarter of next year. Speaking at the same event, Home Affairs Executive Director Etienne Maritz stated that the ministry is taking steps towards improving the experience for tourists to Namibia, and achieving the country's development aspirations. “Through this project, we are confident the piloting of the issuing of tourist and visitors visa upon arrival project will support the seamless service we envision as a country for visitors and tourists entering Namibia,” said Martiz. “We are confident that through our collective efforts, our stakeholders will contribute to our common objective of enhancing economic growth,” he continued. Source: by Terttu Newaka,namibian. com.na

He clarified that people who wish to come to Namibia from the approved countries for employment purposes will still need to apply and acquire employment permits in advance. Applicants will be required to pay N$1 080 on approval of the visa application. VOYAGESAFRIQ

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Ethiopia’s e-visa reaches 200k Mark

Morocco names new Tourism Minister

With the introduction of e-visa service back in 2017, Ethiopia has opened its doors for foreign visitors wider than ever before. The e-visa service has redefined visitors’ travel experience, eased entry into the country with digitized service accessible from any part of the world. Using the e-visa service, more than 200,000 people from 217 countries have visited Ethiopia so far. Backed by a dedicated round-theclock customer support via email, the e-Visa service enables travelers secure visas in less than 6 hours with a short turnaround time at the airport. “The milestone in the number of travelers who visited Ethiopia through

the e-visa service comes as good news to all of us in the tourism and travel industry,” says Mr. Tewolde GebreMariam, Group CEO Ethiopian Airlines. “The 200,000 milestone is indicative of the fact that the number of visitors who use the digitized service is on the rise. This will bring more benefits to Ethiopia in terms of facilitating travel and promoting tourism, trade and investment to the country.”

as the hub of Ethiopian Airlines Group coupled with the mushrooming of hotels and lodgings in the country will further elevate Ethiopia as a preferred MICE hub. In the past few years, Ethiopia has taken significant strides towards making travel simple and seamless. Besides the e-visa service, travelers flying Ethiopian also enjoy seamless and end-to-end service using the innovative mobile application of the airline.

With the boom in the global Meetings, Incentives, Conferences & Exhibitions (MICE) industry, the e-visa service gives Ethiopia an edge to reap the benefits the industry offers. The air connectivity Ethiopia enjoys

South Africa on course to hit 21 million tourist mark

adia Fettah Alaoui has been appointed as the new Minister of Tourism, Air Transport, Handicrafts, and Social Economy in Morocco Government’s latest cabinet reshuffle.

She replaces Mohammed Sajid who was widely credited for leading a team to win the bid to host UNWTO’s General Assembly in 2021. The new Minister of Tourism, Air

Transport, Handicrafts and Social Economy Nadia Fettah Alaoui, stressed in Rabat, her desire to strengthen the added value and employability of the tourism sector for the benefit of the national economy and Moroccan youth. In an interview with the Moroccan News Agency (MAP), the Minister expressed her commitment to increase the value of the tourism sector in order to create more job opportunities, mainly to Moroccan youth.

Until her appointment, she was the Managing Director of Saham Finance and has been instrumental in the expansion of Saham Assurance especially in Africa. Nadia Fettah Alaoui has spent most of her career with the Saham group, owned by Moulay Hafid Elalamy, Minister of Industry, Trade, & New Technologies. She Graduated from the HEC Paris Business School and began her career in 1997 as a consultant at Arthur Andersen in Paris. She was also awarded the CEO of the year prize at the Africa CEO Forum in 2018.

Kalusha Bwalya Appointed Tourism Ambassador for Zambia Zambia’s Minister of Tourism and Arts Ronand Chitotela has appointed the Zambian and African Football legend Kalusha Bwalya as its new tourism Ambassador. The Minister in a statement said, the former Zambian FA Boss will bring his network in the world of sports and the corporate world to bear on arts and tourism sector. • Kalusha Bwalya

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“Am glad to announce that I have today appointed Mr Kalusha Bwalya,

a renowned world sports man as Tourism goodwill Ambassador.” he said Chitotela added “With his vast connections to sport world wide as well as the corporate world, am very confident that our Tourism and Arts Industry will surely start making headlines soon. I wish Mr Bwalya success in his new role.” Bwalya currently serves as a standing committee member at FIFA and the Confederation of African Football

South Africa is determined and on course to reach the 21 million international arrivals by 2030. The target was first revealed by the country’s president Cyril Ramaphosa during the state of the nation’s address. The Minister of Tourism Mmamoloko Kubayi-Ngubane has shed light on the strategies to attain this mark. Speaking to VoyagesAfriq at the 23rd World Tourism Organization (UNWTO) General Assembly in Russia, the minister said they are working together with key partners to ensure that this ambitious target is reached. "This remains our target and as South Africa we are confident that we will be able to reach it. There are a number of initiatives obviously from our side that we’ll be looking at. As I spoke about the issue of innovation we’re looking at hosting the innovation summit in the country to be able to start making sure everybody understands our work. "We are also focusing on transformation, to make sure our sector is inclusive and include these links to global practices and what other countries are doing. So, on our side we are making sure that it doesn’t become an issue of the minority or exclusive but it becomes a sector that

can be owned and driven by everyone. This is the vision that we are carrying. "Also we want to make sure that as part of our vision, visitors will understand the historical background of South Africa. Majority of people were not used to travelling and one of the things we are driving at going forward is to be able to make sure that tourism is a matter for everybody." Part of the strategy Kubayi-Ngubane said is to step up efforts to drive domestic tourism. "So starting with introducing South Africa again to South Africans so that they can enjoy the beauty of

their country. While we are also selling and marketing South Africa to global people and the world, we say we are a diverse country with various attractions from sceneries, adventure, coastal inland, safaris, we’ve got it all. And when we talk about rural development, we’ve been able to do even latches in the most remote areas; we incubate people and especially women to begin to develop their communities. So we are looking forward to more participation of women and young people as we create a conducive environment for them."

Mmamoloko Kubayi-Ngubane, Minister of Tourism VOYAGESAFRIQ

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AUDA-NEPAD FOCUSES ON TOURISM STARTUP INCUBATION FOR DEVELOPMENT that is, the structural transformation framework for Africa.

Rich in Contrast Compact in Size Big in Hospitality

In an interview with Voyage Afriq, Estherine Fotabong said “We will continue to support the start-up initiative which we are excited about and we think we want to give opportunities to see and explore the possibility of identifying other young Africans that are doing interesting things in the tourism industry”.

One of Africa’s most beautiful and compact countries–the sheer contrast of attractions is amazing. Not only that, but Malawi is famed for its hospitality and its people are some of the friendliest in the world.

10 REASONS TO VISIT MALAWI

• Pleasant climate • Peaceful and compact • Big on hospitality • Lake Malawi • Africa’s newest big Big Five destination • Authentic nature experience • Attractive outdoor sporting conditions • Rich cultural heritage • Local delicacies • Popular events

The African Union Development Agency (AUDA-NEPAD) is turning its attention to new ideas in the tourism sector for incubation according to Estherine Fotabong, Director of Programs, Innovation and Planning at the Agency. This forms part of efforts to bring inclusive growth to the continent under the African Union’s Agenda 2063

NEPAD and the World Tourism Organization (UNWTO) in November 2018 introduced the UNWTO/NEPAD Tourism Tech Adventure project which sponsored five start-ups to pitch their products to world tourism leaders, investors, corporates entities, academia and supporting business partners at INVESTOUR in Madrid this year. According to Ms Fotobang, the Agency recently agreed on its transformation strategy and will go further to focus on the sectors they have identified. “In the case of tourism, of course we are looking at new ideas for incubation, however we will continue

with some of the work that we have been doing to support the ministerial process so we will continue working with UNWTO to support the African ministerial conference in tourism”. In Agenda 2063’s Ten-year Implementation Plan, sub-goal 5 puts emphasis on transforming economies and jobs through economic diversification for increased resilience by developing and implementing national long-term economic diversification plans, including tourism, within the context of the structural transformation of African economies. The Tourism Action Plan (TAP) developed by the AUDA-NEPAD, the technical arm of the African Union, seeks to maximize the role of tourism as an engine and catalyst for regional integration. It also include economic development in Africa through the establishment of a conducive environment and regional cooperation and has been the guide for promoting tourism across the continent.

Cote d’Ivoire seek financing of its flagship tourism project www.visitmalawi.mw

Malawi Department of Tourism Tourism House, off Convention Drive, City Centre Private Bag 326, Lilongwe 3, Malawi Tel: +265 1 775 499 Fax: +265 1 770 650 Email: info@visitmalawi.mw

@tourismmalawi

In South Africa Malawi Consulate General 4 Dodge Street, Woodmead 2157 PO Box 3881, Rivonia 2128, Johannesburg Tel: +27 (0)11234 8577/8 or +27 (0)11803 4919 Email: tourism@malawi.consulate.co.za

malawitourism

In United Kingdom 36 John Street, Holborn, London WC1N 2AT Tel: +44 207 421 6010 Fax: +44 207 831 9273 Email: malawihighcommission@btconnect.com

The World Tourism Organization (UNWTO) has demonstrated its support for Côte d’Ivoire’s tourism sector, participating in a key highlevel round table discussion in Dubai. UNWTO Secretary General, Mr. Zurab Pololikashvili, participated at the resource mobilization round table conference at the invitation of Siandou Fofana, Minister of Tourism and Leisure of Côte d’Ivoire. The conference seeks to finance the ambitious “Sublime Côte d'Ivoire” tourism development strategy. Also in attendance was Patrick Achi, Secretary General to The Presidency of The Republic of Côte d’Ivoire. The “Sublime Côte d'Ivoire” strategy,

which will run until 2025, is aimed at making Côte d’Ivoire the fifth largest tourism hub in Africa. The country hopes to welcome more than four million tourists a year within the next six years. To help Côte d'Ivoire achieve this goal, UNWTO will offer its expertise and support, with particular emphasis on diversifying the tourism sector and encouraging international investments. The country presented a vast range of tourism projects which culminated in the signing of pledges worth over $5 billion. UNWTO has encouraged Côte d’Ivoire to continue its efforts to attract investment to support the

growth of the tourism sector. As such, Mr. Siandou Fofano, Minister of Tourism and Leisure of Côte d’Ivoire, announced that the country will host, in collaboration with UNWTO, a tourism investment forum in February 2020 to provide a platform for investment opportunities in the tourism sector in Côte d’Ivoire and in Africa in general. VOYAGESAFRIQ

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Tourism Excellence Celebrated at the 7th Annual Lilizela Tourism Awards

categories were introduced. These were: - In-hotel conference centre - Events venue - Function venue - Conference Centre - Convention & exhibition centre - Meetings, exhibitions and special events - Apartment hotel - Boutique Hotel - Small Hotel

The annual Lilizela Tourism Awards took place at the Sun Arena, Pretoria on Saturday, 09 November 2019, honouring excellence in South Africa’s tourism and hospitality industry. The Awards drive the industry to levels of greatness through providing the highest standards of service excellence. A cross-section of South African tourism accommodation establishments, visitor experiences, tour operators, tour guides, emerging entrepreneurs among others were celebrated alongside several industry luminaries. There were performances by Sibongle Khumalo and the Ndlovu Youth Choir. Tourism Minister, Mmamoloko Kubayi-Ngubane paid special tribute to South Africa’s outstanding tourism businesses, some of which have been beneficiaries of the National Department of Tourism’s market access and enterprise development programmes. “Thank you to the men and women who, in their area of work, go the extra mile to ensure that tourists that travel to our country enjoy a memorable experience. Providing real authentic experiences to tourists is what will sustain and grow our tourism sector. All of us should do this cognisant of the fact that tourists have no alternative but choose South Africa as a tourist destination,” she said. This year’s awards coincided with South Africa’s 25 years of democracy

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commemorations and honoured the tourism excellence borne as a result of this phenomenal history. In support of government’s efforts to promote sustainable tourism and youth employment, a Sustainability Village showcased SA’s arts and crafts. The Minister and other special guests toured the Sustainability Village’s curated space for selected blackowned businesses to market their products at the venue, Many of their products are also inspired by South African culture and heritage, and are beautifully handcrafted using sustainable materials. In total, 66 Awards under eight categories were handed out to deserving recipients. In an effort to recognise the wider tourism industry, nine new award sub-

Bheki Dube of Curiosity Backpackers was awarded the prestigious “I Do Tourism” Award. Introduced in 2018, this award proudly recognises South African organisations or individuals who, through sheer dedication and passion, have excelled in positioning the country as a tourism destination of choice, contributing to the vibrancy and growth of the sector. Established in 2013, the Lilizela Tourism Awards are an initiative of the National Department of Tourism and are spearheaded by South African Tourism. The awards recognises and reward exemplary service among businesses in the local tourism sector, it ranges from accommodation establishments and tour operations to scenic attractions and cultural heritage sites. The Lilizela Tourism Awards are adjudicated through public votes and by a panel of industry judges. It is audited by Nexia SAB&T

The Gate way to the Aviation Profession

P I O N E E R O F AV I AT I O N E XC E L L E N C E