The added value of smaller independant resorts

THE ADDED VALUE OF SMALLER INDEPENDENT RESORTS

Multi-resort passes are now a well-entrenched approach in the world of skiing. Cheaper than regular season passes, multi-resort passes allow you to ski at a multitude of destinations under the same banner, without having to buy a ticket when rent an apartment, condo or hotel room that belongs to the same group, which is much more lucrative than simply selling a ski pass. Some of the potential shortcomings of this approach are, however, starting to become apparent. For example, an area that experiences a snow-rich winter inevitably attracts tons of pass holders while its sister resorts are doomed to suffer a quieter season. The advantage of being in the best location results in record crowds at the lifts and restaurants for the lucky resort; however, this also takes a significant toll on customer experience. Fortunately, there are still independent ski resorts with a unique local flair that never fail to provide their guests with a warm and friendly atmosphere. Resorts such as Whitewater, Big White, SilverStar, Panorama, Castle and Sun Peaks satisfy thousands of skiers annually, without compromising on the quality of their product. Are these resorts less affordable? Absolutely not! For one, they don’t try to drastically increase their share of the profit when it comes to things like mountain restaurants and day tickets, like the big conglomerates do. Plus, independent resorts tend to have a close relationship

By Jean-Luc Brassard, you get to the resort. This sales Special Contributor technique also encourages users to with their resident clientele, listening attentively to their

Blake Jorgenson

feedback, which helps them avoid frustrations that can also affect visitors. Forcing yourself to visit a destination just to take advantage of a multi-resort pass isn’t necessarily a bad idea, but it definitely shouldn’t be the ultimate goal. Keep in mind that independent resorts are laid-back, welcoming and always eager to keep visitors happy—all of which will help ensure you won’t be disappointed. In fact, we have no doubt you’ll be thrilled with your visit!