Farmacy Beauty Marketing Report September 2017
Table of Contents September Report Highlights
3
Public Relations
4
US Publicity Highlights
4 – 29
Canada Publicity Highlights
30 – 33
International Publicity Highlights
34 – 39
Blogger Mentions
40 – 46
Microinfluencers
47 – 49
Influencer & Press Events
50 – 55
Press Status
56 – 63
Digital Marketing
64
Digital Marketing Overview
64
Sales Reports
65 – 69
Traffic Report
70 – 73
Email Campaigns and Subscribers
74 – 75
Website Video Views
76
Display Advertising Campaigns
76
Social Media
77
YouTube Channel
78 – 84
Facebook Channel Reporting
85 – 87
Instagram Channel Reporting
88 – 90
2
September Report Highlights Total Media Impressions: Total Ad Value of Media Impressions: Total FarmacyBeauty.com Sales in August: Website Conversion Rate:
218,854,121 $5,124,305.06 $57,750 5.6% on Desktop
A major highlight this month was winning a coveted Allure Best of Beauty Award for Green Clean in the Naturals category. Press placements have continued to be strong, with 218.8M impressions for the month of September. There was a lot of love for both Green Clean, Honey Drop and Honey Potion. There seems to be a continued trend and interest for honey-focused pieces, in addition to an uptick in interest for ingredient-focused articles centered around lavender products and coconut-based products. We hosted media upstate at Mark’s home and the farm for another successful Farmacy Field Trip, garnering much interest for more brandfocused features and bolstering relationship-building with key press/outlets. We placed an emphasis on inviting more broadcast media and Canadian media this time around. Top-selling products in September by sales value were: Honey Drop, Green Clean, Honey Potion, Renewing Anti-Aging Kit and Sleep Tight accounting for $29,633 and 53.66% of sales.
3
US Publicity Highlights
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Canada Publicity Highlights
30
31
32
33
International Publicity Highlights
34
Abu Dhabi
35
36
37
38
Malaysia
39
Blogger Mentions
40
41
42
43
44
45
46
Microinfluencers
47
Microinfluencer Product Seeding Total Inquiries: 35 Total Sent Product: 6
Sampling of Top Microinfluencers from September Instagram Handle
Followers
1
@nikishabrunson
91K
2
@holayasmany
32.5K
3
@hannahschibi
13.1K
4
@lepetitmondea
11.2K
5
@oliviapateas
4.5K
6
@finding_beauty_mom
1.4K TOTAL: 153.7K Followers
48
49
Influencer & Press Events
50
Farmacy Field Trip We hosted media upstate at Mark’s home and Willow Wisp Organic Farm for another successful Farmacy Field Trip on Sept. 22nd. The visit helped inspire editors and provide a deeper dive into the origins of the brand, garnering much interest for more brandfocused features and bolstering relationship-building with key press/outlets. We placed an emphasis on inviting more broadcast media and Canadian media this time around. Stemming directly from the event, we’re already in progress for a 8-10 page feature spread in Naturally, Danny Seo magazine, as well as a brand feature in FASHION magazine (Canada) amongst others.
51
Attendee List · Essence – Siraad Dirshe · BET.com – Janell Hickman · Family Circle – Daley Quinn · FASHION (Canada) – Lesa Hannah · On-Air Talent – Grace Gold · Influenster.com – Caitlin Miller · Glam.com – Holly Dawsey
· Naturally, Danny Seo – Danny Seo · @PrettyConnected – Lara Eurdolian · Social Life – Jeanette Zinno · Wearesweet.co – Chanel Parks · Freelancer (Allure.com, TotalBeauty.com) – Melanie Rud Chadwick · Freelancer (YogaJournal.com, FitnessGoals.com) – Crystal Fenton · Freelancer (Self.com, Greatist.com) – Emily Rekstis · Freelancer (Coveteur.com, Popsugar.com) – Nykia Spradley
52
Guests were treated to a honey-centric lunch at Mark’s house, as well as learning about why bees are so beneficial in farming and why Echinacea GreenEnvy™ honey is so unique from beekeeper Megan Denver. They also participated in a beeswax candlemaking activity, and learned the scoop on Farmacy’s newest products + bestsellers. At the farm, editors were able to learn more about organic farming and why that’s great for Echinacea GreenEnvy™ harvest, in addition to having the opportunity to cut their own Echinacea GreenEnvy™ bloom to take home as a souvenir. Each guest received a goodie bag with the Honey Harvest Kit and a special jar of GreenEnvy™ honey.
53
Event Social Media Highlights
54
Event Social Media Highlights
55
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
buzzfeed.com
September 01
Honey Potion in "27 Beauty Products You Should Try Before Everything Goes To Shit"
eonline.com
September 01
hellogiggles.com
themalaymailonline.com
Malaysia
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
Sephora
n/a
Hydrating Coconut Gel Mask in 23,991,562 "Top 15 Beauty Products for World Coconut Day"
QVC
$287,898.74
September 01
Honey Drop in "These are the top 11,539,169 10 beauty products we crushed on in August"
Sephora
n/a
September 03
Honey Drop in "Fall beauty: Harness some plant power"
n/a
n/a
ifeellikemakeup.wordpress.co m
September 04
Green Clean and Honey Savior in n/a "Skin Care Routine: Morning and Night!"
n/a
https:// ifeellikemakeup.wordpress.co m/2017/09/04/skin-careroutine-morning-and-night/
womenshealthmag.com
September 04
Green Clean in "The 7 Most Popular Skin Cleansers—And How To Pick The Best One For You"
Sephora
n/a
http:// www.womenshealthmag.com/ beauty/best-facial-cleanserfor-you
17,634,375
RETAILER CREDIT
11,906,415
https://www.buzzfeed.com/ danielacadena/beautyproducts-you-should-trybefore-the-inevitable? utm_term=.vrYRqD6gR#.sem g4NbWg http://www.eonline.com/news/ 877349/top-15-beautyproducts-for-world-coconutday http://hellogiggles.com/ beauty/beauty-products-tools/ these-are-the-top-10-beautyproducts-we-crushed-on-inaugust/ http:// www.themalaymailonline.com/ features/article/fall-beautyharness-some-plantpower#0ytTE3PPaeQCs608.9 7
56
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
allure.com
September 04
Honey Potion in "What This 3,503,499 Week's Horoscope Means for You"
Sephora
n/a
https://www.allure.com/story/ weekly-horoscope-week-ofseptember-4-2017
cosmopolitan.com
September 05
Honey Potion in "7 Soothing Beauty Products That'll Literally Warm Your Frozen Soul"
9,386,644
Sephora
$113,953.86
totalbeauty.com
September 05
Hydrating Coconut Gel Mask in "16 Brightening Face Masks to Erase Summer Sun Damage"
4,716,012
Sephora
n/a
http://www.cosmopolitan.com/ style-beauty/beauty/ g10268222/self-heatingmasks-beauty-products/ http://www.totalbeauty.com/ content/slideshows/how-toremove-waterproofmakeup-170719
hellogiggles.com
September 05
Honey Potion in "In celebration of 11,539,169 National Honey Month, here are 15 buzz-worthy beauty products to shop"
Sephora
n/a
http://hellogiggles.com/ beauty/skin/national-honeymonth-honey-beautyproducts-to-shop/
flare.com
Canada
September 05
Green Clean in "10 Gentle 155,395 Cleansers That Won’t Leave Your Skin Feeling Dry"
Sephora
n/a
http://www.flare.com/beauty/ fall-skincare-gentle-cleansers/ image/6/
totalbeauty.com
September 06
Honey Drop in "19 Reasons to Add Honey to Your Beauty Routine"
Sephora
n/a
http://www.totalbeauty.com/ content/slideshows/besthoney-beautyproducts-170906/page5
rbrw.org
September 07
"Beauty and the Bees: Introducing n/a Farmacy"
n/a
https://www.rbrw.org/singlepost/2017/09/07/Beauty-andthe-Bees-IntroducingFarmacy
4,716,012
57
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
ARTICLE DESCRIPTION
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
bestproducts.com
September 07
Green Clean in "100 AMAZING 626,186 PRODUCTS THAT ARE MADE IN AMERICA"
Sephora
n/a
http://www.bestproducts.com/ lifestyle/g2841/productsmade-in-the-usa/? slide=3&thumbnails=
tlcdaily
Canada
September 08
"Product Review: Farmacy Beauty"
n/a
Sephora
n/a
today.com
September 08
Lip Bloom in "This body lotion is supposed to help you fall asleep — and people are obsessed"
23,917,371
Sephora
$837,107.99
https://celiafulton.wixsite.com/ tlcdaily/single-post/ 2017/09/08/Product-ReviewFarmacy-Beauty https://www.today.com/style/ lush-sleepy-body-lotionhelping-people-go-sleept115932
chattanoogachic.com
September 09
"Farmacy’s Honey Potion Product n/a Review"
n/a
http:// www.chattanoogachic.com/ 2017/09/09/farmacys-honeypotion-product-review/
lpagebeauty.com
UK
September 10
Sleep Tight in "6 Skincare n/a Products I can't get enough of…"
CultBeauty
n/a
http://www.lpagebeauty.com/ 2017/09/6-skincare-productsi-cant-get-enough-of.html? m=1#more
sharmtoaster.com
September 11
Honey Drop in "SUMMER BEAUTY FAVORITES: BASIC BITCH EDITION"
FarmacyBeauty, Sephora
n/a
http://www.sharmtoaster.com/ 2017/09/summer-beautyfavorites-2017.html?m=1
CEW.org
September 11
Hydrating Coconut Gel Mask in "INGREDIENT TO WATCH: CHLOROPHYLL"
n/a
n/a
58
Press Status – September 2017 Confirmed/Published OUTLET New York Post
COUNTRY
DATE September 12
ARTICLE DESCRIPTION Honey Potion in "You glow, girl!"
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital) 433,144
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT FarmacyBeauty
LINK
$1,115.43
odmodc.com
September 12
Farmacy listed in interview with Samantha Bolger
n/a
n/a
https://www.odmodc.com/ samantha/
CBS "We Are Austin"
September 12
Honey Drop and Honey Potion featured in segment for National Honey Month
20,o00
n/a
http://cbsaustin.com/features/ we-are-austin/sicka-thanaverage-09-12-2017
sickathanaverage.com
September 12
Honey Drop and Honey Potion in n/a "Honey-Infused Beauty Products Worth ALL The Buzz — As Seen On CBS Austin’s “We Are Austin”"
FarmacyBeauty, Sephora
$500.00
http:// www.sickathanaverage.com/ 2017/09/honey-infusedbeauty-products-worth-all-thebuzz-as-seen-on-cbs-austinswe-are-austin.html
instyle.com
September 13
Honey Drop in "The Buzziest Beauty Ingredient Is One You Haven't Heard of Yet"
Sephora
$238,197.60
http://www.instyle.com/beauty/ propolis-honey-beautyproducts
bestproducts.com
September 13
Lip Bloom in "12 LAVENDER626,186 INFUSED PRODUCTS TO HELP SOOTHE YOUR FRAZZLED MIND"
Sephora
n/a
http://www.bestproducts.com/ lifestyle/g3225/lavenderscented-products/
allure.com
September 18
Green Clean deemed a Best of Beauty winner
FarmacyBeauty
n/a
https://www.allure.com/review/ farmacy-green-clean-makeupmeltaway-cleansing-balm
4,763,952
3,503,499
59
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
US Weekly
September 18
New Day in "FALL FRESH" cleanser story
rd.com
September 18
allure.com
nymag.com
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital) 1,956,591
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
Sephora
$229,518.00
Honey Potion in "11 Super 3,506,108 Calming Face Mask Ingredients to Soothe Winter’s Dry Skin"
FarmacyBeauty
$28,048.86
https://www.rd.com/health/ beauty/best-face-masks-fordry-skin
September 19
Green Clean in "17 Best Natural Makeup and Beauty Products — Best of Beauty Awards 2017"
FarmacyBeauty
n/a
https://www.allure.com/ gallery/best-of-beauty-naturalorganic-green-beautyproduct-winners
September 19
Green Clean listed as a pick from 29,800,000 VeryGoodLight's David Yi in "4 Men With Glowing Skin on Their Skin-Care Routines"
Sephora
$625,800.00
http://nymag.com/strategist/ article/4-men-with-glowingskin-on-their-skin-careroutines.html
cew.org
September 19
Perennial Picks visual included in n/a "NPD REPORT: PRESTIGE NATURAL SKIN CARE SALES OUTPACE MARKET GROWTH"
n/a
allure.com
September 19
Rise N Shine in "Why My 40s Are 3,503,499 My Best Life" by Donna Freydkin
FarmacyBeauty
n/a
https://www.allure.com/story/ 40s-my-best-life
instagram.com/byrdiebeauty
September 19
Sleep Tight featured in Associate n/a Social Media Editor Aimee Jefferson's #ByrdieBedtime on IG live
n/a
3,503,499
60
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
harpersbazaar.com
September 21
Hydrating Coconut Gel Mask in 8,793,587 "THE BEST SHEET MASKS FOR EVERY SKIN NEED"
Sephora
$87,935.87
http:// www.harpersbazaar.com/ beauty/skin-care/g5900/bestsheet-masks/
aol.com
September 21
Honey Potion and Eye Dew in 22,873,978 "Update your skincare routine with these 11 products"
Sephora
$2,173,027.91
puropulence.com
Canada
September 22
Honey Drop in "Beauty Products to Ease the Transition From Summer"
Sephora
n/a
https://www.aol.com/article/ shop/2017/09/21/update-yourskincare-routine-withthese-11-products/23217912/ http://puropulence.com/ beauty/summer-fall
Fat Mascara (podcast)
September 22
Fat Mascara co-host Jessica n/a Matlin named Green Clean as her "raise a wand" product
n/a
https://soundcloud.com/fatmascara/ep-77-hostess-withthe-mostess
YES! Your Essential Shopper
September 24
Sleep Tight in "great finds"
2,378,600
FarmacyBeauty
n/a
keiralennox.com
September 25
Green Clean in "Good + Gone: Skin Care Empties"
8,947
Sephora
n/a
https://keiralennox.com/ 2017/09/25/september-2017beauty-skincare-empties/
witwhimsy.com
September 27
Honey Potion in "MY HOLY GRAIL 22,000 BEAUTY PRODUCTS"
Sephora
n/a
http://www.witwhimsy.com/ 2017/09/27/holy-grail-beautyproducts/
21,500
61
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
purewow.com
September 27
Green Clean in "All-Natural Face Washes That Still Zap Problem Areas"
3,776,101
Sephora
n/a
https://www.purewow.com/ shop/beauty/all-natural-facewashes-for-trouble-skin
kenwetalkface.com
Canada
September 28
Honey Drop in "FARMACY BEAUTY HONEY DROP : THE MEDICINE YOU NEED"
n/a
Sephora
n/a
beautystat.com
September 28
Honey Drop and Green Screen 61,695 SPF 30 in "Review, Ingredients, Photos, Swatches, Skincare Trend 2017, 2018: Farmacy Beauty Green Screen Daily Environmental Protector SPF 30, Honey Drop Lightweight Moisturizer"
FarmacyBeauty
n/a
intothegloss.com
September 28
Honey Potion in "Rig Your Shower 1,205,709 Routine"
Sephora
n/a
http:// www.kenwetalkface.com/ 2017/09/farmacy-beautyhoney-drop-medicineyou.html?m=1#more http://beautystat.com/site/ skincare/review-ingredientsphotos-swatches-skincaretrend-2017-2018-farmacybeauty-green-screen-dailyenvironmental-protectorspf-30-honey-droplightweight-moisturizer/ https://intothegloss.com/ 2017/09/shower-ideas-2017/
mstantrum.com
UK
September 29
"Green Clean & Honey Drop Moisturizer | Farmacy Beauty"
n/a
CultBeauty
n/a
http://www.mstantrum.com/ green-clean-honey-dropmoisturizer-farmacy-beauty/
Organic Spa
September / October
Honey Drop in "Launches We Love"
125,000
$8,000.00
Shawati'
UAE / International
October (Issue 11, Vol 40)
"Nature's Farmacy" Brand feature 30,050
FarmacyBeauty, Sephora, Cult Beauty
$17,000.00
62
Press Status – September 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
FASHION
Canada
October
Honey Drop in "beauty fix"
GLAMOUR
October
Men's Fitness
Allure
TOTAL CONFIRMED PLACEMENTS
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital) 140,137
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
$18,098.23
Honey Potion tagged as a favorite 2,297,755 product of Shonda Rhimes in "Beauty/Star"
$260,751.00
October
New Day deemed a winner in the 716,797 Look Great awards
n/a
October
Green Clean deemed a Best of Beauty winner
$198,467.00
1,173,978
218,854,121
$5,124,305.06
LINK
63
Digital Marketing Overview Farmacy September Report Highlights Total sales on FarmacyBeauty.com were $57,750 for the month. The three largest sales drivers were paid search, organic search and email blasts. The average order value was $62.63 - up from $71.15 in August. Paid search campaigns generated $14,457 in sales with a conversion rate of 3.15%, while email campaigns had a conversion rate of 10.47%, generating $21,046. Overall traffic was up from August, primarily due to the Labor Day discount offer. Top-selling products in September by sales value were: Honey Drop, Green Clean, Honey Potion, Renewing Anti-Aging Kit and Sleep Tight accounting for $29,633 and 53.66% of sales. The gift set category page was in the top 5 pages viewed this month, perhaps due to visitors preparing for holiday offers.
64
Sales Report 2016/17
$57,750
$47,920 $36,629
$44,800
$30,129 $29,300 $29,810 $17,175
$41,100
$40,324 $28,950
$29,800
$20,868
65
Sales & Conversions Emails promoting the Labor Day offers drove the most sales, along with paid and organic search
Channel
Users
New Users
Sessions
Bounce Rate
Session
Duration
Conversion
Transactions
Revenue
AOV
Organic Search
6522
5729
8703
46.52%
3.51
169.32
2.19%
191
$12,783.87
$66.93
Paid Search
5274
4671
7342
52.40%
3.35
143.88
3.15%
231
$14,456.93
$62.58
Direct
3349
3194
3874
55.52%
2.87
128.99
2.71%
105
$6,262.29
$59.64
1967
1256
3201
44.08%
5.07
218.31
10.47%
335
$21,046.13
$62.82
Social
1315
1167
1437
42.03%
3.30
110.43
1.25%
18
$946.00
$52.56
Referral
684
536
946
61.42%
2.91
157.84
3.59%
34
$1,882.70
$55.37
(Other)
677
495
890
70.34%
2.09
74.94
0.56%
5
$211.80
$42.36
Display
642
156
1414
81.19%
1.51
39.68
0.07%
1
$34.00
$34.00
20430
17204
27807
51.85%
3.38
149.58
3.31%
920
$57,623.72
$62.63
Â
66
Traffic & Conversion by Device Device
Users
Sessions
Bounce Rate
Pages
Duration
Transactions
Revenue
Conversion Rate
AOV
mobile
10,352
15,511
58.19%
2.89
117.49
269
$15,567.66
1.73%
$57.87
desktop
7,564
10,040
42.11%
3.95
188.69
562
$36,201.71
5.60%
$64.42
tablet
1,471
2,256
51.55%
4.20
196.15
93
$6,013.25
4.12%
$64.66
19,387
27,807
51.85%
3.38
149.58
924
$57,782.62
3.32%
$62.54
Â
67
Sales by Demographic Conversion rates are higher for consumers 35+, likely because they shop more on desktop vs. mobile. This means however that customers 18-34, while comprising 58.3% of sessions, contribute only 41.1% of sales.
Age
Sessions
% Session
Bounce Rate
Pages
Duration
Transactions
Revenue
% Revenue
Conversion Rate
AOV
25-34
5,769
34.73%
50.01%
3.30
152.71
142
$8,353.76
27.82%
2.46%
$58.83
18-24
3,920
23.60%
50.61%
3.26
146.90
74
$4,006.93
13.35%
1.89%
$54.15
35-44
3,118
18.77%
50.10%
3.58
158.48
100
$6,566.95
21.87%
3.21%
$65.67
45-54
1,803
10.85%
52.30%
3.70
155.26
70
$4,564.20
15.20%
3.88%
$65.20
55-64
1,281
7.71%
50.59%
4.10
186.86
67
$4,650.15
15.49%
5.23%
$69.41
721
4.34%
59.36%
3.48
138.46
32
$1,881.75
6.27%
4.44%
$58.80
16,612
100.00%
50.87%
3.45
154.71
485
$30,023.74
100.00%
2.92%
$61.90
65+
68
Sales by Product
Product Name
Quantity Sold
% Sales
HONEY DROP
185
$6,887.25
12.47%
GREEN CLEAN
216
$6,143.80
11.13%
HONEY POTION
119
$5,605.60
10.15%
97
$5,709.00
10.34%
RENEWING Anti-Aging Kit
Honey Drop was the top product by sales value in September with Green Clean, Honey Potion, Renewing Anti-Aging Kit and Sleep Tight rounding out the Top 5.
Sales After Discounts
SLEEP TIGHT
130
$5,287.20
9.57%
INVINCIBLE
57
$3,035.50
5.50%
100
$2,895.10
5.24%
PERENNIAL PICKS
71
$2,733.75
4.95%
GREEN SCREEN
79
$2,370.60
4.29%
EYE DEW
66
$2,331.30
4.22%
RISE N SHINE
54
$1,838.00
3.33%
SKIN SAVIOR SET
41
$1,590.75
2.88%
NEW DAY
58
$1,431.00
2.59%
SKIN DEW
37
$1,408.00
2.55%
CLEAR BLOOM
40
$1,018.50
1.84%
CLEAR DAY Coconut Gel Mask Medley
25
$518.40
0.94%
SOOTHING Coconut Gel Mask
25
$495.60
0.90%
NEW DAWN Coconut Gel Mask Medley
24
$484.80
0.88%
BRIGHTENING Coconut Gel Mask
24
$492.00
0.89%
DEEP MOISTURE Coconut Gel Mask
23
$462.00
0.84%
SWEET LIPS GIFT SET
11
$448.80
0.81%
ANTI-WRINKLE Coconut Gel Mask
18
$361.20
0.65%
FIRMING Coconut Gel Mask
17
$348.00
0.63%
STRAWBERRY BASIL LIP BLOOM
20
$297.00
0.54%
HONEY GINGER LIP BLOOM
18
$271.43
0.49%
VANILLA MINT LIP BLOOM
15
$212.85
0.39%
CITRUS LEMONGRASS LIP BLOOM
12
$165.83
0.30%
OIL CONTROL Coconut Gel Mask
7
$144.00
0.26%
APPLE ROSEMARY LIP BLOOM
9
$135.30
0.24%
HONEY SAVIOR
LAVENDER MINT LIP BLOOM
7
$102.30
0.19%
$55,224.85
100.00%
69
Sessions Report 2016/17 30,800 28,162
27,807 24,066
16,036 11,601
18,085
18,891
21,439 20,736
25,460 23,344
13,373
70
Traffic Summary Traffic was up substantially from August. Returning visitors were a higher proportion of visitors this month: 23.1% vs. 10% due to the Labor Day offers which attracted loyal shoppers. Gift sets was one of the top pages visited for the first time, signaling visitors look for holiday offers. Traffic: Sessions: Unique Visitors New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate: Sessions/User
27,807 19,501 76.9% ➥ 23.1% 93,954 3.38 2:30 51.85 1.41
Top 5 Pages: Home Page Skincare Honey Potion Honey Drop Gift Sets
Top 5 Landing Pages: Home Page Honey Potion Honey Drop Skin Care Green Clean
71
Individual Page Traffic
Page
Pageviews
Unique
Time
Entrances
Bounce Rate
% Exit
Home
15,968
13,084
67.15
12506
35.64%
34.68%
skin care
10,857
6,314
44.28
933
65.28%
20.25%
cart
6,567
2,697
46.28
416
54.81%
16.32%
honey potion
4,816
3,936
104.36
2362
77.99%
53.74%
honey drop
3,911
2,901
69.65
1008
73.76%
35.26%
gift set
3,257
2,303
28.93
87
54.02%
13.23%
face mask
3,209
2,438
37.82
287
61.25%
19.57%
green clean
3,123
2,235
73.69
836
72.06%
34.81%
sleep tight
2,712
2,079
79.51
791
80.15%
39.38%
checkout
2,298
1,428
132.28
137
62.77%
17.45%
lip balm
2,147
1,680
37.28
158
51.27%
17.19%
honey savior
1,910
1,526
82.90
611
80.30%
40.10%
about farmacy
1,813
1,540
114.04
336
44.94%
38.67%
new
1,792
1,402
26.42
96
39.39%
16.69%
my account
1,628
618
22.44
95
18.95%
10.14%
perennial picks kit
1,567
1,113
61.98
136
73.33%
20.55%
skin savior gift set
1,332
982
68.07
60
62.71%
17.19%
green screen
1,313
983
83.68
265
69.08%
31.53%
renewing anti aging kit
1,212
819
45.49
42
71.43%
14.36%
invincible anti aging serum
1,172
889
84.91
198
78.79%
29.78%
eye dew
1,132
885
86.89
223
72.20%
35.78%
rise n shine
1,011
778
69.51
168
78.57%
26.61%
skin dew
927
742
66.07
318
81.76%
41.64%
clear bloom
917
659
65.07
155
72.26%
26.28%
contact
851
747
66.60
100
60.00%
47.12%
93,954
67,677
62.76
27738
51.85%
29.52%
72
City
Top 25 Cities London, Toronto and Sydney are back on the top 25 cities generating traffic, after not making the top 5 last month.
Users
Bounce Rate
Transactions
Revenue
% Revenue
Conversion Rate
AOV
New York
1509
49.45%
58
4218.46
7.30%
2.57%
$72.73
(not set)
835
60.93%
186
8556.86
14.81%
21.18%
$46.00
Los Angeles
616
54.53%
20
1342.30
2.32%
2.39%
$67.12
Chicago
380
51.73%
15
933.85
1.62%
2.88%
$62.26
San Francisco
318
51.08%
11
772.00
1.34%
2.65%
$70.18
Houston
284
52.17%
10
528.60
0.91%
2.42%
$52.86
Boston
261
60.84%
8
391.40
0.68%
2.41%
$48.93
Washington
238
62.82%
4
140.00
0.24%
1.13%
$35.00
Dallas
191
55.75%
5
305.70
0.53%
1.74%
$61.14
Denver
180
50.43%
9
479.40
0.83%
3.85%
$53.27
Atlanta
180
61.48%
7
451.93
0.78%
2.72%
$64.56
Seattle
178
51.57%
13
623.30
1.08%
5.12%
$47.95
London
171
54.87%
0
0.00
0.00%
0.00%
$0.00
Toronto
167
48.22%
0
0.00
0.00%
0.00%
$0.00
Carol Stream
167
73.05%
0
0.00
0.00%
0.00%
$0.00
Philadelphia
150
54.73%
8
371.60
0.64%
3.29%
$46.45
San Diego
131
52.90%
2
112.80
0.20%
1.29%
$56.40
Phoenix
117
50.29%
7
329.00
0.57%
4.00%
$47.00
San Jose
112
57.78%
5
375.50
0.65%
3.70%
$75.10
Charlotte
107
60.39%
2
67.15
0.12%
1.30%
$33.58
Portland
101
42.95%
8
517.90
0.90%
5.37%
$64.74
Sydney
99
50.00%
1
108.00
0.19%
0.78%
$108.00
Austin
98
55.47%
3
94.00
0.16%
2.19%
$31.33
Orlando
92
59.23%
2
140.80
0.24%
1.54%
$70.40
20424
51.85%
924
57782.62
100.00%
3.32%
$62.54
73
Email Campaigns
Email Campaign Eye Dew is Back - Waitlist Labor Day 2017 20% OFF Reminder Labor Day 2017 20% OFF Renewing Kit Plus 3 Free Samples Free Single Mask with $40 Purchase Fashion Week Email Green Clean Allure Award Email Apology 15% Off
Total Recipients 197 16122 16149 16235 16317 16177 16391 551
Unique Opens 115 3244 3806 3588 3554 3874 3058 359
Open Rate 59.90% 20.17% 23.69% 22.15% 21.82% 23.99% 18.69% 65.75%
Unique Clicks 54 423 618 413 170 215 261 3
Click Rate Conversion Rate Transactions 28.13% 24.72% 22 2.63% 15.69% 94 3.85% 15.11% 141 2.55% 4.82% 28 1.04% 4.61% 10 1.33% 0.82% 2 1.60% 0.55% 17
Revenue $964.25 $5,535.10 $9,322.33 $1,999.70 $554.25 $70.00
$1,102.00
Discount Coupons Coupon Code
Transactions
Email Subscribers
Sales Value
Discount Value
Discount %
Get Glowing
491
$31,314.00
$7,828.50
20
Farmacy15
148
$10,026.43
$1,769.37
15
Best 3
59
Free Gifts
n/a
Valued25
16
$933.60
$311.20
25
Staff Discount
4
$175.80
$117.20
40
Get Glowing 2
1
$107.20
$26.80
20
7,049 3,633
4,199
4,869
16,144
16,379
n/a
7,560
8,460
11,334 8,988
9,472
10,140
5,517
75
Display Advertising Campaign September Display Campaign Impressions
Stats 323,049
Clicks
678
Conversions
283
Revenue
$17,942
Average Order
$63.40
Budget
$5,000
Cost Per Sale
Website Top 10 Videos Viewed
$17,67
76
Social Media Highlights
77
YouTube Channel 91 Videos 269 Subscribers 36,315 Video Views
YouTube Traffic Conversions: 154 Sessions 148 New Users 0% Ecommerce Conversion Rate 0 Transactions $0 Revenue
New This Month:
78
Both Green Clean and Honey Potion are featured in the Sephora “Get Unready With Me” series, with Alley from Kansas City, MO – with a focus on dry & acneprone skin. URL: https://www.youtube.com/watch? v=1LVt1-4GnKU
79
Sephora PRO Jeffrey features Green Screen SPF 30 in a lineup of key Vitamin C-rich skincare products. URL: https://www.youtube.com/watch? v=LvSkhxB76TQ
80
A full brand review by Alexsis Mae featured favorites like Green Clean, Honey Potion, Sleep Tight and New Day. She is one of our microinfluencers who we’ve sent product to. URL: https://www.youtube.com/watch? v=bavevV5aGD8
81
Coconut Gel Masks highlighted by brand fan Allana as her favorite sheet masks to use on flights! URL: https://www.youtube.com/watch? v=wdoVeLXJzE4
82
Jamie Genevieve features both Green Clean and Sleep Tight in a Sephora haul video. A great quote about Sleep Tight: “I
wake up my skin still feels hydrated, bouncy and firm” URL: https://www.youtube.com/watch? v=M2bUl404n_Q
83
UK blogger Kaushal Beauty (1.7M subs) raves about Green Clean and does first impressions and a demo during her Sephora haul video. She also states that she’s obsessed with it + will be traveling with it. Sleep Tight is also featured! URL: https://www.youtube.com/watch? v=n9TmfX4t-ZY
84
Facebook Page Reach
Overall page reach from August 2016 – September 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reactions, Comments & Shares
New Page Likes
# of Posts
August 2016
57,234
409,139
466,373
1,855
14,108
37
September 2016
29,423
112,102
141,525
241
1,535
31
October 2016
14,555
75,645
90.200
249
1,353
31
November 2016
23,238
152,295
175,533
320
2,497
32
December 2016
29,890
154,737
184,627
486
3,096
40
January 2017
46,324
204,739
251,063
466
2,169
64
February 2017
34,235
250,374
284,609
204
2,013
55
March 2017
33,428
74,352
107,780
143
1,316
49
April 2017
34,694
35,647
70,341
235
1,649
38
May 2017
32,692
13,213
45,905
147
743
23
June 2017
15,197
134,109
165,441
204
3,623
14
July 2017
22,983
280,430
303,413
269
821
14
August 2017
22,222
14,201
36,423
109
579
15
September 2017
34,133
91,831
125,964
193
531
12
85
September Facebook Posts 12 Facebook Posts 9,433 Page Followers 34,133 Organic Reach 91,831 Paid Reach 125,964 Total Reach 403 Post Clicks 531 Reactions/Comments/Shares 934 Total Engagement Facebook Traffic Conversions: 199 Sessions 172 New Users 2.8% Ecommerce Conversion Rate 5 Transactions $280.00 Revenue
86
September Facebook Promotions Farmacy’s paid promoted post in September was centered around our Labor Day web promotion (20% off your order @ FarmacyBeauty.com). It reached 11,571 people with 949 post engagements.
87
Instagram Account Growth Increase of followers from September 2016 – September 2017
41,528 37,426
27,691
29,998
23,792 20,827 17,880
7,454
8,818
9,754
10,924
13,008
14,950
88
September Instagram Posts 41,528 Followers (+10.9% from LM) 39 Instagram Posts 22,417 Likes 381,902 Impressions* 310,892 Reach** Instagram Traffic Conversions: 997 Sessions 871 New Users 1.2% Ecommerce Conversion Rate 12 Transactions $624.20 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
89
September Instagram Top Performing Posts
TOP 5 liked
TOP 5 commented
90
Thank You!
91