Farmacy Beauty Marketing Report August 2017
Table of Contents August Report Highlights
3
Public Relations
4
US Publicity Highlights
4 – 23
UK Publicity Highlights
24 – 27
International Publicity Highlights
28 – 30
Canada Publicity Highlights
31 – 33
Blogger Mentions
34 – 40
Microinfluencers
41 – 44
Influencer Events
45 – 48
Press Status
49 – 55
Digital Marketing
56
Digital Marketing Overview
56
Sales Reports
57 – 61
Traffic Report
62 – 65
Email Campaigns and Subscribers
66 – 67
Website Video Views
68
Display Advertising Campaigns
68
Social Media
69
YouTube Channel
70 – 77
Facebook Channel Reporting
78 – 80
Instagram Channel Reporting
81 – 83
2
August Report Highlights Total Media Impressions: 140,807,328 Total Ad Value of Media Impressions: $1,394,493.13 Total FarmacyBeauty.com Sales in August: $29,800 Website Conversion Rate: 2.9% on Desktop Homepage Bounce Rate: 29.30% Press this month was still consistently strong coming off of last month, with 140.8M impressions. We’ve been seeing a lot of ingredient-specific focus pieces where Farmacy is front-and-center (on honey, royal jelly, moringa extract, etc.) and great print features in both the September issue of Women’s Health, and upcoming October issue of Cosmopolitan. We’ve had much international interest, with featured pieces this month from Australia & India as well as great placements continued in the UK and Canada. We hosted a press event surrounding the Bee Well gift set on August 21st, garnering buzz and interest for the set. We expect to see placements from attendees in late September and October, closer to the product launch date. Top-selling products in August by sales value were: Sleep Tight, Honey Potion, Green Clean, Honey Drop and Renewing Anti-Aging Kit accounting for $15,680 and 53.7% of sales. The email list has grown substantially as we added around 4,000 subscribers from The View promotion - as well regular signups on the website - for a total of over 16,000. 3
US Publicity Highlights
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
UK Publicity Highlights
24
25
26
27
International Publicity Highlights
28
Australia
**Sleep Tight bird’s eye view image is featured in the background on the far leF – under the image of the girl.
29
India
30
Canada Publicity Highlights
31
32
33
Blogger Mentions
34
35
36
37
38
39
40
Microinfluencers
41
Microinfluencer Product Seeding Total Inquiries: 73 Total Sent Product: 15
Sampling of Top Microinfluencers from August Instagram Handle 1
@kellytowart
2
@mother.soul
Followers 26K
4
@nicolerodger @narekay
5
@affordablebyamanda
6
@ms_tantrum
7
@cinnamonryan
8
@sofhoney
9
@arabella.rollison
3K
10
@littlelooksbigpictures
1.6K
3
21.7K 21.8K 17.8K
10.3K 6.2K
6K
4K
TOTAL: 118.4K Followers
42
43
44
Influencer & Press Events
45
Mask + Meditate – Bee Well Launch We celebrated the launch of our Bee Well gift set partnership with Satya Jewelry with a serene evening at a private rooftop garden on the Upper West Side. Media and influencer attendees were able to mingle with both Mark and Satya. After a guided meditation and mala beading activity, Mark briefed guests about the new collaboration. A lush catering spread and custom cocktail (‘The Honeymoon’) were provided by Chef Deena at Charcu. Everyone left with a gift bag containing the set + press release information in anticipation of holiday season.
46
Mask + Meditate – Bee Well Launch ATTENDEE LIST · Byrdie - Lindsey Metrus · Influencer @aprillockhart - April Lockhart · Popsugar - Alaina Demopoulos · Rouge18 - Amber Katz · Self Magazine - Annie Daly · Blogger Wit+Whimsy - Meghan Donovan · Freelance Wellness Expert - Ling Cai · HarpersBazaar.com - Lauren Hubbard
47
1915 Organic Juice – Giveaway Partnership Farmacy partnered with juice company 1915 Organic for a multi-brand giveaway held on Aug. 22nd. Overall it was a great success, with each brand posting and tagging the same imagery. Overall in total, we saw: 2,019 Entries 87,682 Impressions 66,805 Reach 7,133 Engagements 5,005 Likes The like-minded brands who were involved were: 1915 Organic Juice | @1915organic | 15.6K Followers Healthy Human Water Bottles | @healthyhuman | 44.4K Followers This Bar Saves Lives | @thisbar | 16.8K Followers Tattify Temporary Tattoos | @tattify | 44.1K Followers
48
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
thehappysloths.com
Canada
August 04
"*NEW* from Farmacy | Honey Drop Lightweight Moisturizer: Review"
44,342
Sephora, FarmacyBeauty
n/a
refinery29.com
August 04
Farmacy mentioned in "Sephora Now Sells These 7 Brands — & You're Going To Want Them All"
16,269,289
Sephora
$244,039.34
imdrewscott.com
August 06
Honey Potion in "MY DAILY SKINCARE ROUTINE"
n/a
Sephora
n/a
http://imdrewscott.com/ featured/daily-skincareroutine/
stylecaster.com
August 07
Green Clean in "Moringa Oil Is the 3,764,961 New Must-Have Ingredient for Perfect, Clear Skin"
Sephora
n/a
http://stylecaster.com/beauty/ moringa-oil-skin-careingredient/#ixzz4p5lypzg9
totalbeauty.com
August 07
Green Clean in "9 Genius Ways to 4,708,120 Remove Waterproof Makeup Without Tearing Out Your Lashes"
Sephora
n/a
http://www.totalbeauty.com/ content/slideshows/how-toremove-waterproofmakeup-170719/page9
sweat.com
August 09
Green Clean in "5 Clean Beauty Products I Can’t Live Without"
FarmacyBeauty
n/a
https://www.sweat.com/blogs/ life/5-clean-beauty-products-ican-t-live-without
n/a
http:// www.thehappysloths.com/ 2017/08/farmacy-honey-droplightweight-moisturizerreview.html http://www.refinery29.com/ sephora-new-brands
49
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
totalbeauty.com
August 09
Hydrating Coconut Gel Mask in "9 4,708,120 Foods You Should Totally Put On Your Face"
Sephora
n/a
http://www.totalbeauty.com/ content/slideshows/bestfoods-for-your-skin-170808/ page5
wellandgood.com
August 09
Sephora
n/a
https://www.wellandgood.com/ good-looks/sephora-newnatural-beauty-products/
WISH-TV "Indy Style"
August 09
Honey Drop in "8 NEW NATURAL 5,000,000 BEAUTY PRODUCTS AT SEPHORA YOU NEED IN YOUR LIFE RIGHT NOW" Skin Dew included in "Cool Beauty n/a Products for the end of summer" segment
Sephora
n/a
http://wishtv.com/2017/08/09/ cool-beauty-products-for-theend-of-summer/
harpersbazaar.com
August 10
Eye Dew in "THE BEST EYE CREAMS FOR FAST RESULTS"
8,793,587
Sephora
$87,935.87
http:// www.harpersbazaar.com/ beauty/skin-care/advice/ g3462/best-eye-creams/? slide=20
inglossmode.com
August 11
Green Screen SPF 30 in "PRESUN CARE ROUTINE"
n/a
Sephora
n/a
http://www.inglossmode.com/ post/164068236250/pre-suncare-routine
thezoereport.com
August 11
Hydrating Coconut Gel Mask in 1,247,896 "How To Get Perfect Skin Without A Trip To The Dermatologist"
Sephora
n/a
http://thezoereport.com/ beauty/skincare/how-to-getsmooth-skin-tips/
thealist.me
August 11
Sleep Tight in "3 Products to Combat Acne"
n/a
http://www.thealist.me/3products-combat-acne/
28,000
50
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
domino.com
August 12
Green Screen SPF 30 in "All the Beauty Products To Use On Your Next Getaway"
papercitymag.com
August 13
sharmtoaster.com
devilsbox.wordpress.com
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital) 884,541
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
Sephora
n/a
https://domino.com/besttravel-size-beauty-products
Farmacy, MV and assorted 5,000,000 product in "The Farmer’s Skincare Magic"
FarmacyBeauty
n/a
August 13
"HONEY DROP DROP TOP | FARMACY HONEY DROP MOISTURIZER REVIEW"
n/a
Sephora, FarmacyBeauty
n/a
http://www.papercitymag.com/ fashion/farmers-skincaremagic-green-thumb-gurusbuild-different-kind-beautyempire/ http://www.sharmtoaster.com/ 2017/08/farmacy-honey-dropmoisturizer-review.html
UK
August 14
Farmacy featured
n/a
FarmacyBeauty
n/a
https:// devilsbox.wordpress.com/ 2017/08/14/farmacy/
verygoodlight.com
August 14
Honey Potion in "I lived like Winnie the Pooh for an entire week."
150,000
Sephora
n/a
http://www.verygoodlight.com/ 2017/08/14/farmacy/
byrdie.com
August 15
Honey Drop in "Skincare So Good 1,224,877 You Can (Almost) Eat It"
Sephora
n/a
http://www.byrdie.com/ everything-to-know-aboutskin-superfoods
hellogiggles.com
August 15
Honey Potion in "16 beauty masks 11,539,169 to soothe your skin while you deal with that huge pile of homework"
Sephora
n/a
http://hellogiggles.com/16beauty-masks-soothe-skinwhen-you-have-a-huge-pileof-homework/
51
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
refinery29.com
August 15
Honey Drop in "Proof That Royal 16,269,289 Jelly Is As Good As Whole Foods Employees Swear It Is"
Sephora
$244,039.34
http://www.refinery29.com/ royal-jelly-beautyproducts#slide-3
brit.co
August 16
Honey Drop in "Here’s Why Honey 14,000,000 Is Taking Over Our Summer Skincare Products"
Sephora
n/a
https://www.brit.co/honeyskincare-benefits/
popsugar.com
August 16
Honey Potion and Sleep Tight in 19,197,725 "100 Cruelty-Free Beauty Products That Prove How Easy It Is to Commit"
QVC
$25,000.00
https://www.popsugar.com/ beauty/Cruelty-Free-BeautyProducts-43891653
redonline.co.uk
UK
August 16
New Day in "11 Of The Best Powder Cleansers"
240,000
CultBeauty
n/a
http://www.redonline.co.uk/ beauty/product-reviews/ powder-cleansers#image=5
seetheworldinpink.ca
Canada
August 16
Honey Potion in "Mask Wednesday - Farmacy Honey Potion Renewing Antioxidant Hydration Mask Review"
n/a
Sephora
n/a
livetheprocess.com
August 16
Green Screen SPF 30 in "4 New All-Natural SPFs We Love This Summer"
22,630
Sephora, FarmacyBeauty
n/a
http:// www.seetheworldinpink.ca/ 2017/08/mask-wednesdayfarmacy-honey-potion.html? m=1 https://livetheprocess.com/ blogs/physical/4-new-allnatural-spfs-we-love-thissummer
vivamagonline.com
Canada
August 23
Honey Drop in "4 natural skincare n/a brands to include in your skincare routine"
n/a
http:// www.vivamagonline.com/ top-4-natural-skincare-brands/
52
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
teenvogue.com
August 24
Honey Potion in "Pimple Popping: 1,126,630 How to Do It Safely"
Sephora
n/a
http://www.teenvogue.com/ story/how-to-safely-poppimples
nylon.com
August 24
Sephora
$2,500.00
https://nylon.com/articles/ perfect-skin-with-nodermatologist-the-zoe-report
thehindu.com
India
August 25
Hydrating Coconut Gel Mask in 1,207,585 "How To Get Perfect Skin Without A Trip To The Dermatologist" (pick up of TheZoeReport piece) Honey Potion in "Hall of fame" n/a
n/a
http://www.thehindu.com/ opinion/columns/hall-of-fame/ article19561029.ece
joyfullyjordan.com
Canada
August 25
Assorted Farmacy product in "review | farmacy skincare"
n/a
https:// www.joyfullyjordyn.com/blog/ review-farmacy-skincare
guestofaguest.com
August 25
Hydrating Coconut Gel Mask in "7 784,688 Natural Beauty Brands We Love"
FarmacyBeauty
n/a
http://guestofaguest.com/newyork/beauty/the-best-naturalbeauty-brands&slide=6
thehappyorganicgirl.com.au
Australia
August 27
Green Screen SPF 30 in "MY FAVOURITE “GREEN” BEAUTY PRODUCTS"
FarmacyBeauty
n/a
https:// thehappyorganicgirl.com.au/ 2017/08/27/my-favouritegreen-beauty-products/
thehappysloths.com
Canada
August 27
Green Clean in "My New Favorite 44,342 Cleansing Balm | Farmacy Green Clean Makeup Meltaway Cleansing Balm: Review"
Sephora, FarmacyBeauty
n/a
http:// www.thehappysloths.com/ 2017/08/farmacy-green-cleanmeltaway-cleansing-balmreview.html
n/a
n/a
53
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
LINK
intothegloss.com
August 28
Green Clean in "The Top Shelf: Katie Jane Hughes, Makeup Artist"
1,205,709
Sephora
n/a
https://intothegloss.com/ 2017/08/kate-jane-hughesmakeup-artist/
refinery29.com
August 28
Honey Drop in "30 Beauty Buys You Won't Want To Miss At Sephora"
16,269,289
Sephora
$244,039.34
http://www.refinery29.com/ 2017/05/154977/sephoranew-arrivals-summer-beauty
maddyloves.wordpress.com
Canada
August 29
Honey Drop in "Recent product hit n/a and misses featuring Nivea, Dermalogica, Clarins, Farmacy, ATTITUDE and Caudalie"
n/a
domino.com
August 30
Honey Potion in "All The Beauty Shelfies We’re Obsessing Over"
884,541
FarmacyBeauty
n/a
https:// maddyloves.wordpress.com/ 2017/08/29/recent-product-hitand-misses-featuring-niveadermalogica-clarins-farmacyattitude-and-caudalie/ https://domino.com/amazingshelfies
blushingblack.com
August 30
Honey Drop in "MY CURRENT BEAUTY OBSESSIONS"
Sephora
https://blushingblack.com/mycurrent-beauty-obsessions/
yahoo.com/beauty
August 31
Green Screen SPF 30 in "You 456,877 won't want to travel without these Yahoo Beauty editor picks in your carry-on"
FarmacyBeauty
n/a
https://www.yahoo.com/ beauty/wont-want-travelwithout-yahoo-beauty-editorpicks-carry-161340388.html
chatelaine.com
Canada
August 31
Green Clean in "10 MoistureBoosting Facial Cleansers That Won’t Leave Your Skin Feeling Dry"
Sephora
$5,639.25
http://www.chatelaine.com/ style/beauty/hydrating-facecleansers-for-fall/image/4/
466,542
54
Press Status – August 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
Heat
UK
September 02
Honey Savior in "Trending: Honey" 230,940
n/a
Marie Claire Australia
Australia
September
Sleep Tight in "Inspiration / Natural 379,000 Wonder"
n/a
Women's Health
September
Green Clean in "AWASH WITH WONDER" cleanser story
$215,900.00
CVLUX
September / October
Hydrating Coconut Gel Mask 75,000 being considered for "Almost Good Enough to Eat" beauty story
FarmacyBeauty
n/a
Town & Country UK
UK
Autumn
Honey Potion in "Diary of a Country Beauty"
60,000
CultBeauty
Cosmopolitan
October
Eye Dew in "Period Effing With Your Face?"
3,011,848
FarmacyBeauty
$325,400.00
TOTAL CONFIRMED PLACEMENTS
1,511,791
140,807,328
$1,394,493.13
LINK
55
Digital Marketing Overview Farmacy August Report Highlights
 Total sales on FarmacyBeauty.com were $29,800 for the month. The three largest sales drivers were paid search, organic search and email blasts.
 The average order value was $71.15 - up from $69.40 in July. Paid search campaigns generated $11,201.50 in sales with a conversion rate of 2.28%, while email campaigns had a conversion rate of 6.30%, generating $4,597.23. Overall traffic was down from July, without the heavy promotion of Honey Drop. Top-selling products in August by sales value were: Sleep Tight, Honey Potion, Green Clean, Honey Drop and Renewing Anti-Aging Kit accounting for $15,680 and 53.7% of sales. The email list grew substantially, as we added around 4,000 subscribers from The View promotion, as well as the regular signups on the website for a total of over 16,000.
56
Sales Report 2016/17
$47,920
$44,800 $41,100
$40,324 $36,629 $30,129 $29,300 $29,810
$28,950
$29,800
$20,868 $15,176
$17,175
57
Sales & Conversions Paid search, paid search and email blasts drove the most sales Channel Grouping
Users
Sessions
Bounce Rate
Pages
DuraRon
Conversion Rate
TransacRons
Revenue
AOV
Organic Search
6,964
9,172
45.87%
3.35
162.80
1.13%
104
$7,828.39
$75.27
Paid Search
5,176
7,070
48.94%
3.35
152.38
2.28%
161
$11,201.50
$69.57
Direct
2,343
2,901
56.43%
2.72
116.89
1.69%
49
$3,557.33
$72.60
Social
1,537
1,751
47.34%
2.76
91.36
0.17%
3
$334.90
$111.63
701
1,096
50.82%
4.08
173.03
6.30%
69
$4,597.23
$66.63
Referral
511
727
53.92%
3.32
188.65
3.44%
25
$1,227.30
$49.09
Display
501
594
76.09%
1.66
37.52
0.34%
2
$638.75
$319.38
(Other)
15
33
63.64%
1.91
70.21
0.00%
0
$0.00
$0.00
17,748
23,344
49.50%
3.21
146.55
1.77%
413
$29,385.40
58
AdWords and Shopping Campaigns AdWords conversion rate improved and average order value jumped from $59.38 in July, to $75.24 with similar CPT rates Clicks
Cost
CPC
Sessions
Bounce Rate Pages Conversion Rate TransacRons
Revenue
Average Order
CPT
AdWords
5,081
$3,328
$0.66
6,509
50.28%
3.23
2.12%
138
$10,082
$75.24
$24.11
Shopping
900
$578.20
$0.64
1,084
73.05%
2.15
2.03%
22
$1,387
$63.04
$26.27
TraďŹƒc & Conversion by Device Device
Users
Sessions
Bounce Rate
Pages
DuraRon
TransacRons
Revenue
Conversion Rate
AOV
Mobile
9,468
12,848
55.53%
2.72
111.85
106
$6,944.13
0.83%
$65.51
Desktop
6,440
8,813
41.10%
3.81
189.71
257
$18,556.01
2.92%
$72.20
Tablet
1,207
1,683
47.42%
3.90
185.35
50
$3,885.26
2.97%
$77.71
17,115
23,344
49.50%
3.21
146.55
413
$29,385.40
1.77%
59
Sales by Demographic Conversion rates are higher for consumers 35+, likely because they shop more on desktop vs. mobile. This means however that customers 18-34, while comprising 63% of session, contribute only 45% of sales.
Age
Sessions
% Sessions
Bounce Rate
Pages
DuraRon
TransacRons
Revenue
% Revenue
Conversion Rate
AOV
25-34
5220
34.80%
48.30%
3.15
144.49
64
$4,925.41
24.09%
1.23%
$76.96
18-24
4217
28.11%
47.95%
3.22
154.36
55
$4,323.06
21.15%
1.30%
$78.60
35-44
2656
17.70%
50.90%
3.31
154.61
53
$4,215.22
20.62%
2.00%
$79.53
45-54
1556
10.37%
47.30%
3.68
167.79
45
$3,179.09
15.55%
2.89%
$70.65
55-64
899
5.99%
47.05%
3.83
162.55
32
$2,553.28
12.49%
3.56%
$79.79
65+
454
3.03%
52.42%
3.26
139.73
19
$1,246.80
6.10%
4.19%
$65.62
15002
100.00%
48.61%
3.30
152.41
268
$20,442.86
100.00%
1.79%
$76.28
60
Product Name
QuanRty Sold
Gross Sales (AFer Discounts)
% Sales
Sales by Product
SLEEP TIGHT
85
$3,820.80
13.09%
HONEY POTION
64
$3,264.80
11.18%
GREEN CLEAN
97
$3,088.90
10.58%
HONEY DROP
71
$2,925.00
10.02%
RENEWING AnR-Aging Kit
43
$2,580.60
8.84%
INVINCIBLE
37
$2,151.50
7.37%
PERENNIAL PICKS
42
$1,721.25
5.90%
GREEN SCREEN
44
$1,474.20
5.05%
HONEY SAVIOR
41
$1,280.40
4.39%
RISE ‘N SHINE
27
$984.00
3.37%
NEW DAY
34
$943.50
3.23%
SKIN DEW
18
$717.20
2.46%
CLEAR BLOOM
25
$703.50
2.41%
SKIN SAVIOR SET
16
$652.50
2.24%
DEEP MOISTURE Coconut Gel Mask
18
$410.40
1.41%
8
$362.40
1.24%
CLEAR DAY Coconut Gel Mask Medley
13
$290.40
0.99%
BRIGHTENING Coconut Gel Mask
13
$279.60
0.96%
SOOTHING Coconut Gel Mask
12
$273.60
0.94%
NEW DAWN Coconut Gel Mask Medley
11
$229.20
0.79%
STRAWBERRY BASIL LIP BLOOM
13
$192.23
0.66%
ANTI-WRINKLE Coconut Gel Mask
7
$146.40
0.50%
FIRMING Coconut Gel Mask
7
$152.40
0.52%
HONEY GINGER LIP BLOOM
10
$155.10
0.53%
APPLE ROSEMARY LIP BLOOM
7
$98.03
0.34%
EYE DEW
3
$108.30
0.37%
VANILLA MINT LIP BLOOM
6
$94.05
0.32%
OIL CONTROL Coconut Gel Mask
2
$48.00
0.16%
LAVENDER MINT LIP BLOOM
2
$25.57
0.09%
CITRUS LEMONGRASS LIP BLOOM
1
$16.50
0.06%
$29,190.33
!00%
Sleep Tight was the top product by sales value in August with Honey Potion, Green Clean, Honey Drop and the Renewing Kit rounding out the Top 5.
SWEET LIPS GIFT SET
61
Sessions Report 2016/17 30,800 28,162 24,066 21,439 16,036 13,480
11,601
18,085
18,891
25,460 23,344
20,736
13,373
62
Traffic Summary Total number of visits is the second highest on record, with page views breaking 100,000 for the first time. Honey Drop overtook Honey Potion in both top 5 pages and landing pages.
Traffic: Sessions: Unique Visitors New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate: Sessions/User
23,344 17,105 90% 10% 75,049 3.21 2:27 49,50% 1.36
Top 5 Pages: Home Page Skincare Honey Potion Honey Drop Face Masks
Top 5 Landing Pages: Home Page Honey Potion Honey Drop Honey Savior Sleep Tight
63
Individual Page TraďŹƒc
Page Home
Pageviews
Unique Pageviews
Time
Entrances
Bounce Rate
% Exit
14,840
12,247
63.90
11883
29.33%
29.86%
skincare categoy
9,364
5,453
44.17
628
64.17%
20.01%
honey poRon
4,246
3,565
119.18
1948
81.31%
56.50%
honey drop
3,786
3,014
69.44
956
72.86%
39.86%
face mask category
3,075
2,328
43.15
316
63.92%
21.79%
giF set category
2,877
2,023
46.79
159
66.67%
15.54%
cart
2,760
1,436
49.47
213
60.09%
20.33%
sleep Rght
2,434
1,871
89.20
682
74.38%
41.00%
green clean
2,374
1,816
83.84
651
72.81%
38.33%
about farmacy
2,155
1,870
114.35
424
54.48%
40.56%
lip balm category
1,794
1,451
31.82
99
62.63%
19.45%
honey savior
1,772
1,478
104.52
712
80.76%
47.97%
new category
1,545
1,214
30.56
60
60.00%
18.77%
green screen
1,426
1,110
86.95
363
73.28%
37.31%
perennial picks skincare discovery kit
1,314
967
68.20
85
76.47%
21.23%
checkout
1,122
780
169.10
73
68.49%
25.67%
skin savior giF set
1,092
864
62.22
67
70.15%
20.51%
my account
1,011
347
29.65
47
29.79%
10.09%
invincible anR aging serum
987
751
83.90
150
76.00%
29.58%
contact
933
819
70.74
74
63.51%
44.80%
skin dew
910
784
93.74
383
80.68%
51.65%
new day
814
627
84.04
130
71.54%
29.61%
general faqs
802
752
107.60
103
72.82%
43.77%
eye dew
760
648
97.31
135
78.52%
35.13%
renewing anR aging kit
752
537
53.35
38
57.89%
15.43%
75,049
56,952
66.05
23320
49.50%
31.07%
64
City
Top 25 Cities
New York (not set) Osaka Los Angeles
Users
TransacRons
Revenue
% Revenue
Conversion Rate
AOV
1,288
30
$3,671.00
12.49%
1.49%
$122.37
505
31
$1,181.90
4.02%
5.02%
$38.13
5
1
$683.00
2.32%
12.50%
$683.00
577
9
$614.63
2.09%
1.22%
$68.29
London, Toronto and Sydney dropped out of the top 25 this month.
Columbus
57
5
$341.30
1.16%
5.75%
$68.26
Ashburn
39
3
$323.00
1.10%
6.98%
$107.67
Houston
335
5
$320.85
1.09%
1.16%
$64.17


Dallas
190
5
$305.40
1.04%
2.00%
$61.08
Miami
90
3
$304.80
1.04%
2.88%
$101.60
Philadelphia
134
3
$298.35
1.02%
1.63%
$99.45
Santa Monica
20
3
$295.20
1.00%
11.11%
$98.40
San Antonio
74
2
$284.53
0.97%
2.02%
$142.27
Louisville
29
2
$265.50
0.90%
4.35%
$132.75
Scojsdale
25
1
$246.00
0.84%
3.70%
$246.00
Santa Clara
29
1
$246.00
0.84%
3.33%
$246.00
Woodland Park
1
1
$246.00
0.84%
100.00%
$246.00
San Rafael
9
1
$242.25
0.82%
9.09%
$242.25
Sunnyvale
63
2
$241.10
0.82%
2.82%
$120.55
Charloje
95
3
$234.95
0.80%
2.54%
$78.32
AusRn
92
2
$231.40
0.79%
1.67%
$115.70
Seajle
142
3
$223.80
0.76%
1.39%
$74.60
29
4
$212.00
0.72%
10.81%
$53.00
OrRng
1
1
$211.00
0.72%
100.00%
$211.00
Chandler
6
2
$198.60
0.68%
20.00%
$99.30
Culver City
7
1
$194.00
0.66%
9.09%
$194.00
$29,385.40
100.00%
1.77%
$71.15
Albuquerque
65
Email Campaigns
Campaign 15% Off
Total Recipients 889
Unique Opens
Open Rate
Unique Clicks
Click Rate
Conversion Rate
TransacRons
Revenue
125
14%
12.56%
26
$1,310.28
Honey Bee Day
11939
2,881
24.2%
257
2.2%
5.17%
19
$1,803.50
Travel Set
12,052
2,699
22.4%
215
1.8%
2.8%
7
$522.50
66
Discount Code Usage Coupon Discount Code
Email Subscribers
Transac1ons
Email Sign Up 15% off
Sales Value 181
$12,25445
Customer Service Discount
4
$255.85
Staff Discount
4
$426
Get Glowing
4
$325.60
16,144
11,334
7,049
3,107
3,633
4,199
4,869
7,560
8,460
8,988
9,472
10,140
5,517
67
Website Top 10 Videos Viewed
68
Social Media Highlights
69
YouTube Channel 91 Videos 252 Subscribers 35,596 Video Views
YouTube Traffic Conversions: 161 Sessions 158 New Users 0% Ecommerce Conversion Rate 0 Transactions $0 Revenue
New This Month:
70
Honey Potion is featured in the Sephora Skincare Superfood Masks video with wellness expert Candice Kumai (and Sephora PRO / Farmacy fan Jeffrey)!
URL: https://www.youtube.com/watch? v=9seAZ9jLtsI
71
Skin Dew is featured as the final step in popular vlogger Weylie’s (1.6M subscribers) summer crueltyfree makeup routine. She also mentions using it throughout the day to refresh + hydrate skin.
URL: https://www.youtube.com/watch? v=04j4uG8u7kI
After!
72
Honey Drop is feautred in Nastazsa’s ‘Back to School Essentials’ video. She says that it’s “hands down one of the best moisturizers” that she’s ever used!
URL: https://www.youtube.com/watch? v=UN9Hpsh3pwg
73
Coconut Gel Masks highlighted by Allana as some of her favorite sheet masks that she’s been using lately and loving.
URL: https://www.youtube.com/watch? v=_xjLKBzm5l4
74
Honey Potion was featured blogger Drew Scott’s full skincare routine video. He speaks to all the benefits of the Echinacea GreenEnvy + honey, and highly recommends it to his 319K subscribers.
URL: https://www.youtube.com/watch? v=_uABO5haRg4
75
Aussie blogger Kasey tries Green Clean for the first time and does a full first impressions video (10:05 min) – which ended up with her being super impressed and obsessed with how well it took o everything! Including heavy glitter and layers of foundation.
URL: https://www.youtube.com/watch? v=flYVvoQVBWQ
After!
76
Both Green Clean and the Coconut Gel Masks are featured in Michele’s skincare routine favorites. Speaks to how great Green Clean makes her skin feel, and how she uses the Deep Moisture masks about 1 to 2x week. We’re in good company with brands like La Mer, May Lindstrom and Sunday Riley.
URL: https://www.youtube.com/watch? v=Rnvwrtjoxis
77
Facebook Page Reach Overall Page Reach From August 2016 – August 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reac1ons, Comments & Shares
New Page Likes
# of Posts
August 2016
57,234
409,139
466,373
1,855
14,108
37
September 2016
29,423
112,102
141,525
241
1,535
31
October 2016
14,555
75,645
90.200
249
1,353
31
November 2016
23,238
152,295
175,533
320
2,497
32
December 2016
29,890
154,737
184,627
486
3,096
40
January 2017
46,324
204,739
251,063
466
2,169
64
February 2017
34,235
250,374
284,609
204
2,013
55
March 2017
33,428
74,352
107,780
143
1,316
49
April 2017
34,694
35,647
70,341
235
1,649
38
May 2017
32,692
13,213
45,905
147
743
23
June 2017
15,197
134,109
165,441
204
3,623
14
July 2017
22,983
280,430
303,413
269
821
14
August 2017
22,222
14,201
36,423
109
579
15
78
August Facebook Posts 15 Facebook Posts 9,236 Page Followers 22,222 Organic Reach 14,201 Paid Reach 36,423 Total Reach 967 Post Clicks 700 Reactions/Comments/Shares 1,667 Total Engagement Facebook Traffic Conversions: 156 Sessions 136 New Users 1.68% Ecommerce Conversion Rate 3 Transactions $334.90 Revenue
79
August Facebook Promotions Farmacy’s paid promoted post in August – geared towards voting for Honey Potion in the QVC Customer Choice awards - reached 13,789 people with 2,176 post engagements.
80
Instagram Account Growth Increase of Followers From March 2016 – August 2017 29,998 27,691 23,792 20,827 17,880 14,950 13,008 6,836 7,454 6,172 5,813 4,576 5,002 5,446
8,818
9,754
10,924
81
August Instagram Posts 37,426 Followers (+24.7% from LM) 44 Instagram Posts
 26,946 Likes 447,624 Impressions* 367,185 Reach** Instagram TraďŹƒc Conversions: 1,037 Sessions 943 New Users 0% Ecommerce Conversion Rate 0 Transactions $0 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
82
August Instagram Top Performing Posts
TOP 5 liked
TOP 5 commented
83
Thank You!
84