Personal Brand Identity

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PERSONAL BRAND IDENTITY VICTORIA PENAHERRERA FASM 210


C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


STATEMENT TO ESTABLISH A BRAND THAT REVEALS MY PERSONAL STYLE, ACCOMPLISHMENTS, AND SKILLS IN ORDER TO DISTINGUISH MYSELF IN THE FASHION INDUSTRY AND BUILD THE FOUNDATION FOR MY FUTURE.


C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


SIMPLE REFINED CLASSIC EDGY


C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


LOGO INSPIRATION


S K E T C H E S



C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS



C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


BUSINESS CARD INSPO



C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


RESUME INSPIRATION



C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


LETTERHEAD INSPIRATION



C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


VICTORIA PENAHERRERA 704-807-0244 vpenaherrera17@gmail.com


C O N T E N T S

• PURPOSE STATEMENT • KEY WORDS • LOGO • COLOR • BUSINESS CARD • RESUME • LETTERHEAD • EMAIL SIGNATURE • FINAL DESIGNS


VICTORIA PENAHERRERA CONTACT 704-807-0244

EDUCATION Savannah College of Art and Design, Savannah GA - 2015-2019 • Fashion Marketing and Management Major, Jewelry Minor

vpenaherrera17@gmail.com 206 Ravenscliff Rd. Wayne, PA 19087

• Cumulative GPA 3.66

WORK EXPERIENCE Dandelion Jewelry - King of Prussia, Pennsylvania • Sales Associate/Key Holder, June 2016-present

SKILLS

Fashion illustration Jewelry construction Sewing Painting Drawing Creative Artistic

• Responsible for opening and closing store, greeting customers, marking in shipments, taking inventory, using POS system, organizing merchandise, being knowlegeable of merchandise and designers Fripp Island Resort - Fripp Island, South Carolina • Beach Club Adult Pool Attendant, June-September 2015 • Responsible for opening and closing various resort pools, interacting with guests, keeping order

AWARDS AND ACCOLADES • Recipient of Nan C. Meyer Award for excellence in art/pursuing a degree in fashion • Congressional Art Show - First place in district for Watercolor category • Awarded Dean’s List Fall 2015-present

RELATED EXPERIENCE

SOFTWARE Microsoft Office Suite: Excel, Word, Powerpoint Adobe Suite: Indesign, Photoshop, Illustrator

Drexel University Design and Merchandising Summer Program, July 2014 • Collaborated with fashion students to create a brand for a perfume and fashion line, then presented marketing campaign to a panel of professionals Co-head of design team for Radnor High School field house mural COMMUNITY INVOLVEMENT

Led and coreographed the Senior Partner Dance for 200 students Co-founder/head of fundraising committe for Radnor 4 Soldiers Club, benefits PTSD awareness


VICTORIA PENAHERRERA

Dear Hiring Manager,

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Sincerely,

Victoria Penaherrera

vpenaherrera17@gmail.com

704-807-0244

206 Ravenscliff Rd. Wayne, Pa 19087


VICTORIA PENAHERRERA

victoria penaherrera vpenaherrera17@gmail.com 704-807-0244 http://vpenaherrera17.wixsite.com/fash


VICTORIA PENAHERRERA 704-807-0244 vpenaherrera17@gmail.com


THANK YOU


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