#UOBEAUTY CHLOE ELSWICK, TORI PENAHERRERA, TAYLOR PLUMMER, ANNA ROBERTSON PROFESSOR OSCAR BETANCUR, FASM 210 DIGITAL PRESENTATION TECHNIQUES
To show the effortless, fun, and natural beauty found within an Urban Outfitters girl. Natural lighting, little makeup, deep and romantic colors. The joy and happiness within the experience of getng ready with Urban Outfitters products. Embracing the flaws, and not trying to cover them up. Our model will show her natural beauty, our photographer will use some artificial light, but ultimately it will be natural, soft, and passionate.
MOOD BOARD
TONYMOLY GOURMAND PETAL OUT FROM UNDER CALVIN KLEIN
FEATURED BRANDS
MOCK-UP
Q&A
WHAT INSPIRED US FOR THIS CAMPAIGN? Beauty is a controversy in our society today. As fashion students, it is talked about day in and day out. Urban Outfitters embraces beauty in the most positive way by using models with different shapes, skin tones and backgrounds. Urban Outfitters wants to make beauty fun, and that was our goal with this shoot. To show the evolution of getting ready and having fun in your own skin. Accepting your flaws.
WHAT INSPIRES US ABOUT URBAN? Urban Outfitters caters to many age groups and styles. Not one customer who walks in the store is the same. As fashion students, we have the chance to make a difference in style. If we are design, marketing, styling etc., Urban Outfitters is a great guideline to help us strive to make those differences and make a positive change in how the fashion industry is viewed.
HOW IS SOCIAL MEDIA CHANGING THE LANDSCAPE OF THE FASHION INDUSTRY? Social media makes fashion more accessible. Styles from all over the world are shown in one place and are saved forever. We can easily pick up a trend that is in England, the same as if we looked at a magazine.
PROCESS BOOK
NATURAL LIGHT CRISP ROMANTIC BEAUTIFUL EFFORTLESS RELAXED
KEY WORDS
EVOLUTION OF MOOD BOARDS
GANT CHART
CALL SHEET
Photographer
Jenny Watts
Assistant
BREAKFAST
(978)-660-9217
Christine
Creative Team
#UOBeauty
Chloe, Taylor , Tori and Anna
Nearest Hospital
(912) 443- 9409
SUNSET
2:30 PM
5:00pm
WEATHER
812 E 36th Street, Savannah, GA 31401
Humidity
SCENES
SET AND DESCRIPTION
Bedroom
CRAFT SERVICES
SUNRISE
St. Joseph's/Candler's St. Mary's Health Center
CALL
dounts
High: 89 F
58%
Sunny
Oct 01,2015 2:30 pm
CHARACTER #
D/N
PAGES
LOCATION/NOTES
1,
1 117 w Charlton st Svannah, Ga
Livingroom
1,
2 By the Window, In the chair , on the sofa
Kitchen
1,
3 By the Window
Bathroom
1,
4 Getting in the Bath , In the Bath Tub, Flat lays of oil and perfume and candles. Getting out of the tub, Putting on face mask and change into Calvins
bedroom
1,
5 On the bed reading Nylon , In the relaxing with the mask on
TOTAL PAGES
#
1
Model
Aubrey Sike
SET
Model's Apartment
MINOR?
N
SPECIAL INSTRUCTIONS
Costume: Urban beauty Makeup: Natural
SHOT LIST
SHOT ONE
SHOT TWO
OUTFIT: MULTI-COLORED SLIP OUTFIT: BLACK LACE BODY DRESS, MESSY HAIR, BODY SUIT, JEAN JACKET, MESSY OIL. HAIR. LOCATION: BEDROOM, IN BED, NEXT TO WINDOW, IN FRONT OF MIRROR.
LOCATION: BEDROOM, IN BED, WALKING THROUGH HALLWAY, IN BATHROOM, IN LIVING ROOM NEXT TO PROPS: PERFUME, CANDLES, WINDOW, NEXT TO RECORD PILLOW. PLAYER. PROPS: COFFEE MUG, RECORD PLAYER, CELL PHONE.
SHOT THREE
SHOT FOUR
OUTFIT: RED LACE BRALETTE, MULTI-COLORED UNDERWEAR, BEIGE CARDIAGAN, GOLD NECKLACE, MESSY HAIR.
OUTFIT: BLACK CALVIN KLEIN BRA, BLACK CALVIN KLEIN UNDERWEAR, WHITE TOWEL, FACE MASK. LOCATION: BATHROOM, BATHTUB, BEDROOM, IN BED.
LOCATION: LIVING ROOM, NEXT TO LIVING ROOM WINDOW WINDOW, KITCHEN, PROPS: TEA CANDLES, KITCHEN WINDOW. PERFUME, FACE MASKS, BODY OIL, BUBBLE BATH, PROPS: DOUGHNUT, COFFEE WHITE TOWEL, RED LACE MUG, CAMERA, LIPSTICK. BRALETTE, MULTI COLORED UNDERWEAR, WHITE FACE MASK, GREENERY.
TEAM ROLES
CHLOE ELSWICK : Scouted photographer, communicated with photographer, organized presentation lay-outs, organized team meetings, printed out copies of gant chart, call sheet and mood boards for all members, styled shoot, kept team on track during shoot, set shot list and shot order, brought props to shoot, steamed hung and organized clothing used for shoot. TORI PENAHERRERA: Researched pictures and color schemes for mood boards, scouted model, location for shoot, brought props to shoot, aided in the composition for photos during the shoot created the layout for the photo presentation, contributed in group meetings. TAYLOR PLUMMER: Filmed and directed the short film. Helped direct some of the photo shoot, designed the final presentation, came up with the hashtag. Helped come up with how the shoot was going to go in what order. ANNA ROBERTSON: Brought candles and miscellaneous items to the shoot, organized the evolution of mood boards and contributed to putting the final mood board together.
Tori Penaherrera @toripena17 Chloe Elswick @chloelouisee Taylor Plummer @tayplum Anna Robertson @annalr18 Oscar Betancur @oscarbetancur Photographer: Jenny Watts @jennyalicewatts Model: Aubrey Sikes @grilled_sneeze Class Instagram @digipres