THE NEW STEPS OF SYNERGY
TONY MARINESCU
Vice President in charge of Marketing
There is an old saying that describes the basic meaning of “synergy”, “The whole is greater than the sum of its parts”. With this in mind, ELSA has been tirelessly working for the past 40 years towards its vision of a just world. In 1987, the first concept of “ELSA Synergy” has sparked, in the shape of a printed newsletter. Two years later, it was upgraded to the international magazine we have all been accustomed to. This year I had the chance and pleasure to be the Editor-in-Chief of this 70th edition, which highlights whether we are ready for the digital era or not. The past two years have urgently advanced the need and importance of the digital environment. Hence, we are basically in need of the Internet for some of the most mundane tasks. On top of all of these, new technologies emerge, which the general public can barely comprehend at the first glance. From blockchain to artificial intelligence, these topics just scratch the surface of this upcoming technology bubble which will majorly impact our lives. To learn more about these topics, members of our community prepared articles, which are a must-read. During my term in the International Board of ELSA, I realised the importance of a strong community and its history. With this in mind, our Network dedicated time to rethink the future of Synergy. I am proud to announce that this publication is moving truly digital, taking the form of a website. Through this platform, we are able to still receive and promote your articles, but also we go back to the initial motive of Synergy, which was to promote of Network’s initiative. I invite all of you to the launch of the platform and to contribute so we can take the publication to the next level.
ANNUAL REPORT
14
