Vruti Shah | UI8017
IR3002 | Brand Building Through Spatial Design
Contents -
Research Strategy Final Design Design Development Process Case Studies
Vruti Shah | UI8017
Brand Building Through Spatial Design
Research -
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Product Range & Features Touch-points Analysis Competitors Target Audience Inferences USP and Design Goal
Brand Building Through Spatial Design
About Tentree -
Research
Tentree is an earth first Canada based apparel brand that plants ten trees for every product sold. It was founded by Kalen Emsley, David Luba and Derrick Emsley in 2012 in Canada. They collaborate with charitable organizations that are into tree planting.
Tree planting sites
“Buy one, plant ten�
More trees
CO2 Emission
Local Jobs
How it works A token as shown in the image is attached to every product with other tags. One can register their trees on the website through a code number given on the token.
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Brand Building Through Spatial Design
About Tentree -
Research
Product Range Women -
Men, Kids -
Basic colour palate of products
Accessories -
Mystery Boxes for Men and Women
Collections and Launches
All the products are made from sustainable materials as shown below -
TENCELâ„¢ Vruti Shah | UI8017
RECYCLED POLYESTER
ORGANIC COTTON
Brand Building Through Spatial Design
HEMP
Touchpoints
1. 2. 3. 4. 5. 6. 7. 8. 9.
Research
Cause Logo Website Brand Graphics and Colours Social media presence Word of mouth Use of Sustainable Materials Packaging Ethical manufacturing
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Brand Building Through Spatial Design
Touchpoints
Research
Graphics Tentree has developed a certain language for the graphics using two colors and different icons related to trees.
Developed alphabets with the same graphic which they also use as a part of some activities.
Quotes that conveys brand philosophy Vruti Shah | UI8017
Brand Building Through Spatial Design
Touchpoints
Research
Website -
Promoting other aspects Tentree is involved in
Emphasis on the products and different categories along with the mention of sustainable materials
Showing number of trees planted on the main page
Registering code on the website
Information about tree planting sites
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Brand Building Through Spatial Design
Touchpoints
Research
Social Media Presence - Instagram
Promote the product range as well as different collections on their Instagram page
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Brand Building Through Spatial Design
Upload different words and messages related and inspired by nature
Competitors
Research
Tentree’s competitors can be divided in two categories (i) Similar sustainable brands that are involved in environmental activities. (ii) Other popular casual apparel brands.
From the perceptual mapping, it can be inferred that -
Tentree is an affordable casual apparel brand with good quality products that also allows people to engage themselves in social and environmental cause
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Brand Building Through Spatial Design
Target Audience
Research
After creating certain interviews with suitable target audience, the inferences are as follows -
Demographic Segmentation -
Psychographic Segmentation -
- Age - 18 to 35 - Gender - All inclusive - Students, working professionals
- Teenagers and Young adults(Hikers, city dwellers) who are most woke. - People who wants to support the cause. - Tourists and first time comers looking for casual and daily wear apparels.
Environmentalists/ Planting enthusiasts/ Supports cause
Will buy only to support the cause. Product quality will be secondary
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Teenagers, Adults
People who bought to support the cause and liked the product. So will keep buying from Tentree.
Will buy only because they like the quality of the products
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Will buy, once they have tried the product physically in the store.
USP
Research
TENTREE is focused on presenting the brand’s social side and make the customers aware about the importance of the tree planting through selling casual apparels and accessories.
Cause based
Current Brand Identity -
Spreading Awareness
Uplifting economy
Ethical Manufacturing
Use of Sustainable Materials
Prove Authenticity
Creating balance between brand’s cause and an apparel brand
Design Goal -
• Sustainable Materials • Involved in Social Cause • Woke and Responsible • Nature Inclined
Spread Awareness
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Brand Building Through Spatial Design
Shopping and Token registration process
Research
Entry Decide what type of product to shop OR Go through all the merchandise displays
In the process, also get to know about the brand’s involvement in certain activities
Buy the product Involve in the tree planting process by using the token
Register the code on the website or through the mobile application
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Brand Building Through Spatial Design
Visual Panel summing up entire Brand Research
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Brand Building Through Spatial Design
Strategy -
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Store Typology Site Program Material Palette Zoning Circulation and Volumes
Brand Building Through Spatial Design
Site The brand supplies their products to local department stores and opens stalls in exhibitions in Canada. They don’t have an independent store. Hence, the propsed store will be Tentree’s
first Flagship store in Toronto since the brand is Canada based.
Location - Air Jordan Store, 306 Yonge-Dundas Square, Toronto, Canada
Nearest landmark - Yonge Dundas Square The area has a very high amount of footfall including tourists and local people. There are a lot of different brands’ stores around the building. About the site 8000 sq. feet area with 2 floors. It is a frame structure building. The street is 10 meters wide with 2 meters footpath which makes the store visible and accessible easily.
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Brand Building Through Spatial Design
Program
WHAT
Programmatic Division of the space -
Proposing the first flagship store of Tentree in Toronto, Canada for enhancing the awareness of the brand’s cause among the people.
• Impactful Storefront
WHY As this brand has positioned itself on an online platform, the first flagship store would help the aspired target audience to connect with the brand’s social cause as well as the product range made from sustainable materials.
HOW
• Interactive installations and focal points that makes people involved in the tree planting activity in a different manner • Trial Rooms • Utilities • Merchandise display
Since the apparels are casual and daily wear, they can be used by any gender and hence the categorization
A flagship store that will help the brand position itself and, • Spread awareness about the cause through selling casual apparels and accessories. • Creating a space where customers can learn and participate in different interactive activities. • Displaying complete merchandise offered by the brand.
• Cash Counter
• Using environmental graphics to highlight some of the brand’s touchpoints.
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- Divided according to different product categories and further divided as per men and women.
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Material Palette
Rugged look with a hint of warmth done by using the following materials.
The Finishes used are White brick wall and Wood. Flooring is of Birch Plywood. To bring the ambience of ruggedness, outdoor environment along with subtleness, the materials as shown are used. The sound that one hears in forest of keeps on playing as a background music in the whole space to give a feeling as if someone is walking inside a forest. Natural white light is used in the space
White Brick Finish Wall
Plywood and laminate
Brand colours
Birch ply flooring Dark polished wood
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Brand Building Through Spatial Design
Circulation
Volumes Can overlook to the installation from the first floor
Installation
Double Height
Upper side used for display of Environmental Graphics
Double height near the entrance that includes an installation and makes the space more interactive
Since it is an apparel store, the circulation will be random and will completely depend on the person according to what he/she wants to buy. Double height near staircase
Experience path Get to know about the number of trees plants and what the brand is about through storefront
Cash counter
Community Building Area
Entry
Transit space
Participate in the installation activity
Go through merchandise
Code registration
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Double height near the entrance which includes the installation
Brand Building Through Spatial Design
Zoning
Ground Floor Plan
Trial Room Cash Counter
Trial Room Sweatshirts Accessories Center display Cash Counter Outerwear (Jackets, Hoodies)
Product Display
Tees Collections
Installation
World Map display and tees Installation
Store-front
Graphic Tees Entrance
Ground Floor Plan Floor area - 4250 sq. feet
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Brand Building Through Spatial Design
Zoning
First Floor Plan
Trial Room
Trial Room Center display Collaboration brands Shirts Kids
Product Display
Pants Dresses
Community Building Area
Community Building
First Floor Plan
Floor area - 3050 sq. feet
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Brand Building Through Spatial Design
Final Design
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Brand Building Through Spatial Design
Plans
Ground floor Plan
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First floor Plan
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Section
Community Building Area
Screen on the ceiling
Section AA’
Interactive screen near the cash counter area
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Use of environmental graphics to create brand’s identity
Merchandise Display
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Hour-glass installation in the store-front which can be rotated by anyone
Section
Elevator
Installation
Trial Room
Section BB’
Hour-glass Installation in the store-front
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Trial Room
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Storefront There are two screens inside, The left side screen show that what happens when you cut down trees and the right side screen shows what happens when you grow more. And these are represented using hourglass as it depicts time, showing that we are running out of time and the property of reversing it saying that it can be reversed. Logo
Product range
Product range displayed with mannequins
Screen continuously displaying the number of trees planted by Tentree
Shows what happens when you cut trees
Product and tagline display inside can be seen from outside.
Shows what happens when you grow more trees
This is a glass storefront. The installation can also be seen from inside the store while entering.
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Brand Building Through Spatial Design
Storefront Store in the actual site - Air Jordan Store, Yonge-Dundas Street, Toronto, Canada
One can rotate the hour glass from inside so that they get to interact with the installation On the entry, people can go and rotate the hourglass and it is visible as a part of the storefront
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Brand Building Through Spatial Design
Rotate from here
Visual Merchandising Recessed down-light fixtures are placed above every display to highlight the products
Merchandise Display Tees
For the merchandise display, there is the layering of plywood with laminate cladded on top of it and then the clothes are hung on a wooden hanger
Outerwear Shirts
VM Strategy
Collections
Primary Categorization as per the product range
Graphic Tees Pants, Shorts Kids Wear Mannequins are placed on a raised platform to give more emphasis. They also divide the display in two parts which are of as men and women’s.
Dresses
Racks hung from ceiling by hemp strings made by Tentree, adding to the similar language
Bags Accessories
Further Segmentation
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Men Women
• Material • Colours • Pattern • Graphics • Sizes • Comfortness • Options Brand Building Through Spatial Design
Visual Merchandising Signage -
Environmental Graphics -
Developed Environmental Graphics using this graphic which is used majorly in many places.
Words made using the alphabet graphics developed by Tentree, the signages made are as follows -
Category written below the graphic
Graphics of Brand Ambassadors wearing Tentree’s products are there near the merchandise display
Ceiling hung signage cladded on wooden plank
The graphic is also used as an arrow to show direction
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Screens continuously displaying planting projects and different brand graphics Brand Building Through Spatial Design
Merchandise Display
Views
The merchandise display consists of a layering done on the white brick finish wall. There are men’s t-shirts on left side and women’s on right side. The mannequins are displayed as a part of Visual Merchandising which helps attract people. Behind the mannequins is the graphic of Tentree’s one of the site of tree planting. Same
Wall hung displays different patterns and below are the sizes and colour options of the same Vruti Shah | UI8017
Brand Building Through Spatial Design
Merchandise Display World map highlighting the planting sites of Tentree along with Tentree’s main goal
Views Certain graphic created by Tentree used as EG for a constant reminder about tree planting
Graphics displaying product type
Display of how plastic bottles are converted to threads and the final product made from it Vruti Shah | UI8017
Brand Building Through Spatial Design
Installation
Views
The installation helps people to get involved in the tree planting aspect of the brand. When you press the buzzer, you can see the seed growing to a tree through the vertical screen and then the foliage grows on the huge screen on the ceiling. This way, one gets a feeling of adding one more tree to the earth and they would want to involve with the same activity with Tentree.
Press the buzzer here Vruti Shah | UI8017
Brand Building Through Spatial Design
Installation
Views Foliage projection on the ceiling
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Brand Building Through Spatial Design
The screen keeps on repeating the same process whenever the buzzer is pressed
Installation Working of the Installation Ceiling projection of foliage of a tree
• The whole process of a seed growing into a tree is shown on the screen (a video) whenever the buzzer is pressed
Press the buzzer
Foliage of the full tree grown
Whenever someone enters, they go through the store-front and enter inside to the double height area where the installation is. Small Tree The installation is kept near the entrance so that people can come to know about the brand’s identity and engage in the activity through it.
And once they get the idea of tree planting, they will go through the merchandise and will buy to support the cause
By interacting with the installation, people will take back a thing to remember from the store. Vruti Shah | UI8017
Brand Building Through Spatial Design
Sapling
Sprout
Seed
Cash Counter
Views Screen displaying videos about their tree planting sites and different reasons of planting trees.
Use of Environmental Graphics to give a constant reminder about the brand’s identity Vruti Shah | UI8017
Mystery box display near cash counter Brand Building Through Spatial Design
An interactive screen for customers to immediately register their trees so they get an assurance that the trees will be planted.
Community building
Views
An informal area for like-minded people to come and have a chat, the space is also used for weekly small scale events. It gives and overlooking view to the ground floor and installation through double height.
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Brand Building Through Spatial Design
Design Development Process
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Brand Building Through Spatial Design
Design Development Process
TRIAL ROOM
TRIAL ROOM DN
ACCESSORIES
TANK TOPS
SCREEN
DN
JACKETS
TANK TOPS
CASH COUNTER
MYSTERY BOX
SEAT
UP
UP
UP
SEAT
DNTANK TOPS
DN
DN
DN
ACCESSORIES, HATS (hung)
ACCESSORIES, HATS (hung)
KIDS, ACCESSORIES
SHIRTS
TANK TOPS
MATERIAL DISPLAY
UP
DN
TANK TOPS
JACKETS
MYSTERY BOX
SHIRTS
TANK TOPS DN
TRIAL ROOM
SCREEN
CASH COUNTER
MATERIAL DISPLAY
TRIAL ROOM
TRIAL ROOM
SWEATERS SWEATSHIRTS
SWEATERS SWEATSHIRTS
CASH COUNTER
CASH COUNTER
WASHROOM
UP
PANTS, SHIRTS
UP
UP
UP
PANTS, SHIRTS
WASHROOM
UP
UP
UP
UP
UP
UP
TRIAL ROOM
UP
UP
UP
UP
UP
UP
UP
UP
WASHROOM TRIAL ROOM
DN
ACCESSORIES
UP
UP
UP
UP
UP
UP
JACKETS TRIAL ROOM
DOWN
DOWN
STORAGE
WASHROOM
JACKETS DN
UP
UP
UP
UP
STORAGE
STORAGE
JACKETS JACKETS
DOWN
DOWN
DOWN
DOWN
UP
UP
STORAGE
KIDS, ACCESSORIES
PANTS SWEATERS,CARDIGANS
SWEATERS,CARDIGANS
DRESSES BAGS
T-SHIRTS
BAGS
BAGS
BAGS
PRODUCTS
REGULAR TEES
TEES COLLECTION
REGULAR TEES
COMMUNITY BUILDING VENDING MACHINE
ENTRY
PLANT WITH US
INSTALLATION
INSTALLATION
DRESSES
COMMUNITY BUILDING
WORLD MAP
TOKEN DESK
VENDING MACHINE
INSTALLATION
ENTRY
ENTRY
ENTRY
UP
UP
UP
UP
STORAGE
UP
UP
UP
UP
UP
UP
UP
TRIAL ROOM
UP
UP
UP
UP
UP
UP
UP
UP
UP
WASHROOM TRIAL ROOM
JACKETS JACKETS
PANTS
PANTS DN
STORAGE
JACKETS
BEANIES, HATS
DN
DN
PANTS
SHORTS
BEANIES, HATS WASHROOM
DN
PANTS
MATERIALS
HOODIES +BEANIES
BAGS, BLANKETS, TOWELS
SHIRTS
MATERIALS MYSTERY BOX DISPLAY
SHIRTS BAGS, BLANKETS, TOWELS
WASHROOM
PLASTIC
DN
DN
ACCESSORIES
MYSTERY BOX DISPLAY
MYSTERY BOX SHIRTS DISPLAY
SHIRTS
SCREEN JACKETS
MYSTERY BOX DISPLAY
BAGS, BLANKETS, TOWELS
CASH COUNTER
CASH COUNTER
UP
UP
COLLABORATION BRANDS
JACKETS
ORGANIC COTTON
DN
UP
UP
CASH COUNTER
TEES
KIDS
CASH COUNTER
SWEATERS, CARDIGANS
CASH COUNTER
SWEATERS, CARDIGANS
TRAVEL BAGS
BACKPACKS
TANK TOPS
CASH COUNTER
SOCKS, MASKS, DIARIES
SOCKS, MASKS, DIARIES
SCARVES
HYDRATION (Bottles, mugs)
SCARVES
HYDRATION (Bottles, mugs)
SOCKS, MASKS, DIARIES
SOCKS, MASKS, DIARIES
SWEATERS, HOODIES
SCARVES FABRIC BAGS
COLLECTION DISPLAY REGULAR TEES
REGULAR TEES
PRODUCT DISPLAY
PRODUCT DISPLAY
SCREEN
COLLECTION DISPLAY
DRESSES
FABRICFABRIC BAGS BAGS
SCARVES
FABRIC BAGS
NEW COLLECTION TEES
DRESSES
NEW COLLECTION TEES
DRESSES
TENTREE GRAPHIC EXCLUSIVE COLLECTION PRODUCT DISPLAY
SCREEN
COMMUNITY BUILDING NEW COLLECTION TEES
REGULAR TEES
DRESSES
MANNEQUIN
VENDING MACHINE
VENDING MACHINE
VENDING MACHINE
WORLD MAP
INSTALLATION
VENDING MACHINE
ENTRY
ENTRY
TENCEL+ HEMP
SCREEN
SCREEN
PLANT WITH US
TENCEL+ HEMP
NEW COLLECTION TEES
MANNEQUIN
INSTALLATION
PLANT WITH US
ENTRY
ENTRY
TRIAL ROOM
TRIAL ROOM HOODIES
KIDS STORAGE BEANIES, HATS
SHORTS
BEANIES, HATS WASHROOM
SHORTS
ACCESSORIES
KIDS
SWEATSHIRTS
ACCESSORIES
ACCESSORIES
TRIAL ROOM
SCREEN
HOODIES SHORTS
ACCESSORIES WASHROOM
DN
TRIAL ROOM
TRIAL ROOM
DN OFFER
PANTS
TRIAL ROOM
SHORTS
WASHROOM
SHORTS
KIDS PANTS
ACCESSORIES
ACCESSORIES
SCREEN
TRIAL ROOM ACCESSORIES
DN SHORTS
SWEATSHIRTS
ACCESSORIES
STORAGE
ACCESSORIES
WASHROOM
DOWN
TRIAL ROOM KIDS
ACCESSORIES
ACCESSORIES
UP
ACCESSORIES
ACCESSORIES
STORAGE
PANTS
UP
UP
PANTS
STORAGE
UP
UP
UP
UP
UP
TRIAL ROOM
UP
UP
UP
UP
TRIAL ROOM
STORAGE
UP
UP
UP
UP
PANTS
PANTS
UP
UP
UP
UP
UP
UP
STORAGE
STORAGE
DOWN
DOWN
DOWN
DOWN
DOWN
UP
UP
STORAGE
STORAGE
STORAGE
SCARVES
DRESSES
TENTREE GRAPHIC EXCLUSIVE COLLECTION
PRODUCT DISPLAY
COMMUNITY BUILDING
WORLD MAP
PLANT WITH US
PLANT WITH US
SWEATERS, HOODIES
MYSTERY BOX
DRESSES
HYDRATION (Bottles, mugs)
REGULAR TEES
SCARVES
TEES
OFFER
TRAVEL BAGS
BACKPACKS
TANK TOPS
MYSTERY BOX
HYDRATION (Bottles, mugs)
MYSTERY BOX
DN
MYSTERY COLLABORATION BOX BRANDS
DN
PLASTIC
PLASTIC OFFER
PLASTIC
DN
DN
DN
JACKETS
JACKETS
SWEATERS, HOODIES
JACKETS
JACKETS
MYSTERY BOX
SWEATERS, HOODIES ORGANIC COTTON
TENCEL+ HEMP
COLLABORATION BRANDS ORGANIC COTTON
VENDING MACHINE
ORGANIC COTTON
VENDING MACHINE CHECKOUT COUNTER
MYSTERY BOX
STORAGE
STORAGE
VENDING MACHINE
UP
UP
MYSTERY BOX
CARDIGANS DRESSES
CHECKOUT COUNTER
COLLABORATION BRAND
CASH COUNTER
COLLABORATION BRAND
SCREEN
CASH COUNTER
CASH COUNTER ORGANIC COTTON
KIDS
INSTALLATION
MYSTERY BOX
TENTREE GRAPHIC EXCLUSIVE COLLECTION PRODUCT DISPLAY
SMALL EVENTS + COLLABORATIONS
SCARVES
TENTREE GRAPHIC COLLECTION
TENTREE GRAPHIC COLLECTION
TENCEL+HEMP
SHIRTS
PLASTIC
PLASTIC
PRODUCT DISPLAY
BUY ONE, PLANT TEN
TENCEL+HEMP
TENCEL+HEMP
WORLD MAP
TRAVEL BAGS
TRAVEL BAGS
BACKPACKS
BACKPACKS VENDING MACHINE
TEES
WORLD MAP
INSTALLATION
INSTALLATION
COLLECTIONS/ NEW LAUNCHES
COLLECTIONS/ NEW LAUNCHES
TEES
VENDING MACHINE
TRAVEL BAGS
WORLD MAP
BUY ONE PLANT TEN
TRAVEL BAGS GRAPHIC TEES
GROWING SEEDS - PODS
GROWING SEEDS - PODS
SMALL EVENTS + COLLABORATIONS
TENCEL+HEMP
DRESSES
SHIRTS
WORLD MAP
OFFER
SCARVES
DRESSES
TENTREE GRAPHIC EXCLUSIVE COLLECTION PRODUCT DISPLAY
OFFER JACKETS
JACKETS
MYSTERY BOX
VENDING MACHINE
INSTALLATION
DRESSES
TEES
OUTERWEAR
ACCESSORIES MYSTERY BOX
PRODUCT DISPLAY
WORLD MAP
TEES
HOODIES
BUY ONE PLANT TEN
WORLD MAP
OUTERWEAR
JACKETS
OUTERWEAR VENDING MACHINEACCESSORIES
DRESSES
BUY ONE, PLANT TEN
VENDING MACHINE
JACKETS
DN
MYSTERY BOX SCARVES
FABRIC BAGS DRESSES
KIDS
HOODIES
VENDING MACHINE
MYSTERY BOX
SCARVES FABRIC FABRIC BAGS BAGS
INSTALLATION
CASH COUNTER
ORGANIC COTTON
DN MYSTERY BOX
FABRIC BAGS
OUTERWEAR HOODIES
HOODIES
CHECKOUT COUNTER
SCREEN
CARDIGANS
TEES
UP
OFFER
ORGANIC COTTON
CHECKOUT COUNTER
UP
VENDING MACHINE
TEES
UP OFFER
TRAVEL BAGS
SHIRTS
MYSTERY BOX
COLLABORATION BRANDS
TENCEL+ HEMP
UP
BACKPACKS
DN
DN
OFFER
SHIRTS
TRAVEL BAGS
COLLABORATION BRANDS
OFFER
ACCESSORIES PLASTIC
BACKPACKS
COLLABORATION BRANDS
ORGANIC COTTON
MYSTERY BOX
DN
OFFER
TANK TOPS KIDS
KIDS
DN
HATS, WALLETS
SWEATERS, CARDIGANS TANK TOPS
KIDS
MATERIALS HATS, WALLETS
UP
SWEATERS, CARDIGANS
UP
MATERIALS
DN HATS, WALLETS
DN SHORTS
DN
MYSTERY BOX
HATS, WALLETS
ACCESSORIES
HOODIES +BEANIES SCREEN
BAGS, BLANKETS, TOWELS
SHORTS ACCESSORIES
SHORTS
PLASTIC
HOODIES +BEANIES
TRIAL ROOM
TRIAL ROOM KIDS
STORAGE
ACCESSORIES
HOODIES MYSTERY BOX +BEANIES DISPLAY
TRIAL ROOM PANTS
PANTS
TRIAL ROOM
JACKETS JACKETS
STORAGE
STORAGE
UP
UP
UP
UP
UP
UP
WASHROOM
JACKETS
DOWN
DOWN
DOWN
DOWN
DOWN
DOWN
UP
UP
STORAGE
STORAGE
ENTRY
KIDS
MYSTERY BOX DISPLAY
COMMUNITY BUILDING
PHOTO WALL
INSTALLATION
ENTRY
STORAGE
COMMUNITY BUILDING
PHOTO VENDING WALL MACHINE
PRODUCT DISPLAY
PLANT WITH US
ENTRY
WORLD MAP
TOKEN DESK
VENDING MACHINE
PRODUCT DISPLAY PLANT WITH US
PRODUCTS
TEES COLLECTION
DRESSES
PLANT WITH US
PANTS
DRESSES
T-SHIRTS
BACKPACKS
GRAPHIC TEES
BACKPACKS
INSTALLATION
INSTALLATION
INSTALLATION
INSTALLATION
INSTALLATION
INSTALLATION
INSTALLATION
Final Plans Vruti Shah | UI8017
Brand Building Through Spatial Design
Design Development Process Ambience Iterations
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Storefront Iterations
Brand Building Through Spatial Design
VM Sketches
Case Studies -
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Eileen Fisher AllBirds United By Blue Baskin Robbins Brand Analysis
Brand Building Through Spatial Design
1. EILEEN FISHER
Case Study • A very raw ambience because of the wall texture, flooring and ceiling. • Ceiling and the wall is kept exposed • Environmental graphics and thoughts related to Eileen Fisher as a brand are written on walls.
“A store where customers will find not only products but inspiration” at it’s Brick and Mortar Location.
• There are classes and workshops where artists teach customers how to use threads and repair/remake their own clothes.
The store is known as ‘MAKING SPACE located in Brooklyn, New York. This store is a community oriented retail experience for the curious, locals and everyone. The concept aims to showcase the full lifecycle of the brand’s product in a warehouse-style space.
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In the entrance, people are encouraged to write what they’re “Making Space” upon just to involve in the brand. The whole space has different activities and informal spaces along with a retail environment
Brand Building Through Spatial Design
2. ALLBIRDS
3. UNITED BY BLUE
Case Study
United By Blue is an outdoor brand focused on ocean conservation. For every product sold, UBB removes 1 pound of trash from the earth’s oceans and water bodies. Apart from that, we use Sustainable materials for the products we make.
Allbirds is a New Zealand-American footwear company that uses a direct-to-consumer approach and is aimed at designing environment friendly footwear.
Dense display of products and a very outdoorsy vibe inside the store.
The shoes are designed for ”sockless wear”
An interactive activity for customers to check the durability of the shoes known as “The human-sized Hamster’s wheel” as an experience to remember. Warm and minimal design using natural and organic materials
Change-able display along with raw materials to give the customers an idea about the brand’s identity
Introduced cafeteria so that the customers can spend more time and engage more towards the store. Arrange workshops and events on a daily basis.
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Brand Building Through Spatial Design
Baskin Robbins Brand Research Summary
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Brand Building Through Spatial Design
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Brand Building Through Spatial Design