VBIT

GOALS 1. Reposition Vulcan based on its new brand and attract more visitors.

2. Attract new technology businesses and investment.

3. Offer existing businesses a viable future.

4. Bringing skilled, technically advanced employment to our community, resulting in growth and a more diverse regional economy.

OUR TEAM The Vulcan Brand Innovation Team (VBIT) includes a diverse group of individuals who bring their skills, resources and expertise to promote their vision to the community.

Included are: School Principal, Business Owners, Retirees, Youth, Chamber of Commerce Representatives, Tourism and Business Development Representatives, and Town and County Councilors.

For more information about the Vulcan Brand Innovation Team please contact: Box 1259 Vulcan AB, T0L 2B0 403-485-4100

THE PRIME DIRECTIVE: COMMUNITY BRAND ACTION PLAN

Moving technology to a place where no rural town has gone before

BACKGROUND

WHAT IS THE BRAND?

Vulcan County is primarily an agricultural based community, with an oil and gas sector being a second major contributor to the region. Challenges in agriculture and the cycle of activity in the oil and gas business have resulted in the community investigating ways to build our community and thrive in the future.

For people who treasure a lovely small town community that combines rural values, good neighbors and the beauty of the Canadian prairie with a passion for technology befitting its title as the Official Star Trek Capital of Canada, Vulcan has emerged as the most technologically advanced small town in Canada by embracing the practical uses of technology in everyday life and serving as a test bed for technology in research, innovation, education, business incubation and the development of new applications that have special value to hundreds of small communities across Canada.

The Town of Vulcan has become well known through its promotion of the Star Trek theme.

This theme has placed our community on the map, and now we are capitalizing on its title of being the “Star Trek Capital of Canada” and building a region that is recognized both Provincially and Federally.

The small town family lifestyle is ideal for those wishing to exercise their creativity and ingenuity in the pursuit and development of practical technology far from the distractions and pressures of city life.

There are 5 pillars in the plan: Home Environment Agriculture Education Health

BRAND ACTION PLAN There are 35 recommendations in the action plan, ranging from simple to complex.

The recommendations include: • a brand and style guide, which outlines consistent brand usage, which is currently being developed and has been paid for through contributions by local organizations • development of a downtown master plan • hiring of graphic design expertise and a recruiter/sales professional • securing a site for a model “home of the future” • developing a conceptual plan and building an exhibition center