Sample Design Work by VVmag

2010 Media Kit + Small Business + Philanthropy + Design

viralventuresmag.com

TABLE OF CONTENTS About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Demographics. . . . . . . . . . . . . . . . . . . . . . . 4 Editorial Calendar. . . . . . . . . . . . . . . . 6 Ad Value. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Rates & Specs. . . . . . . . . . . . . . . . . . . . . . . 8 Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Viral VIP Directory. . . . . . . . . . . . . . 12 Contact.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

viralventuresmag.com

About Us

viral ventures magazine

Small Business Philanthropy Design

Making business success contagious.

What is Viral Ventures Magazine? A quarterly digital magazine that helps people find useful and reliable small business content that can be enjoyed and shared immediately. We also help business experts publish valuable content for viral syndication.

Mission:

To help small businesses thrive in the level playing field of global commerce. To be the playbook for progressive companies and the best business minds. To be a magazine produced in a carbon-neutral format.

Company Values:

Expertise + Integrity + Legacy For the best and most accurate information, we look to industry experts and specialists for our content. Integrity assures we always put the clientâ&#x20AC;&#x2122;s best interests first. And a Legacy of professionals who embody the former two values is what we hope to leave behind. viralventuresmag.com

Demographics

Who is viral ventures magazine for?

Advertisers Business Experts Viral Ventures Magazine is a platform for proven experts to publish and educate the business community. Through digital formatting and viral syndication, these powerful ideas are spread en masse.

Small Businesses and Entrepreneurs

Viral Ventures Magazine offers advertisers an opportunity to associate their brand with quality content and innovative design that readers can experience in a whole new way.Â

Our readership is everything. We tackle relevant business issues as well as stress the integration of Internet technology.Â

Talented Graphic Designers New Media Educators Viral Ventures Magazine pushes the envelope with new technology in finding better ways for people to obtain, process, and apply industry intelligence. Its founder is rooted in the education community viralventuresmag.com

We believe that great design can change the world. Our designers honor traditional principles, but adapt to new technologies to capture, inform, entertain, and inspire. Our layout and design literally leaps off the page and interacts with viewers in a whole new way.

Demographics

How is Viral Ventures Magazine different than most business resources? Our digital format includes active hyperlinks, social media buttons, video, and audio integration. In this manner, quality business content is delivered in 3D format with various options to interact with the material. And this medium can be shared instantly over the Internet to be enjoyed by others.

Education Some College

Age

Bachelor's Degree

20%

65+ 10%

55%

10%

Gender

18–29 25%

50–64 15%

30–49 50%

55%

15%

45%

High School

Women

Master's or Doctorate

Men

PSYCHOGRAPHICS Current Business Owner Planning on Opening Business within 6 Months Travels Frequently for Business Invests in Real Estate Smart Phone Owners Belong to at Least One Social Media Network Make Business and Personal Purchases Online Are Considered Early Adopters of Technology Read More Than 2 Hours a Week

INCOME Personal Income over $250,000

KEY AREAS OF INTEREST Retail Production Philanthropic Involvement Cross-Country & Int'l Business Franchising

Personal Income $100,00-$250,000

Leadership & Management Business Planning Customer Service/CRM Internet SEO /SEM

Personal Income $50,000-99,000

E-commerce Offline Marketing Social Media Online Marketing

Personal Income $49,000 and under

Small Business Strategies Online Business Strategies

viralventuresmag.com

Editorial Calendar

EDITORIAL CALENDAR magazine

2010 Issue

closing date

on-sale date

editorial features

September

8/25/10

9/1/10

First Issue

December*

TBD

Each issue of Viral Ventures Magazine contains a series of recurring sections ranging from social media reviews and business strategies to bios and advertisements. Included in each issue will be featured articles on various popular subjects among readers.

sections VIRAL MEDIA: Subsections to include Viral Video Review, Social Media, Twitter, PDFs, Links, readership polls and surveys, social media review, blogs, etc. BRICK & MORTAR: Face-to-Face business strategy, customer experience, production, real estate, merchandising, product matrix, etc. eBUSINESS: Online business strategy, online marketing, social media (How-To emphasis). LEADERSHIP & MANAGEMENT: Online and offline strategies for staff management, influence, strategic alliances, motivation, effectiveness, and more. PHILANTHROPY: One championed issue tied to a fund-raiser. PINSTRIPES: Law, Government, & Finance; Tips from Lawyers, CPA’s, Legislature, etc. DESIGN TALENT: Commercial showcase from Graphic Artists & New Media. FEATURE: Feature article(s), at least one an issue. Usually a white paper with data, graphs, and interesting layout. VIRAL VIP DIRECTORY: Contributor Bios, Pictures, Contact Info, and Social Media buttons; Sub-section—A listing of angel investors and funding agents (banks). ENDORSEMENTS: Advertising throughout—regular ads and business card ads. *Dates and articles are subject to change.

viralventuresmag.com

Ad Value

AD VALUE: The Advertising Opportunity to Connect & Track Advertisers for Viral Ventures Magazine have the unique ability create ads that have their links and social media buttons that will instantly send readers to their sites. Forthcoming is the ability to embed videos, commercials, music, and interactive tools that involve greater brand engagement. Not only that, useful metrics can be applied to measure campaign effectiveness to determine the exact ROI--a feature traditional advertising lacks. In addition, this often saves advertisers thousands of dollars while obtaining valuable information on consumer engagement, trends, and preferences.

Ad Metrics for Monetization and Exposure Compelling Ad + Connection Platform + Website Traffic + Engagement + Fan or Customer Metrics Analysis + Recalibration + New Deployment + Conversion Effectiveness

It all equals traceable profits. Because of these word-of-mouse social platforms, your brand creates Viral Loops in different consumer spaces on the Internet. This results in interested readers/fans/customers that willingly share your information or brand to others in their groups and following, thus maximizing your exposure. This form of accelerated compounding is the key to all viral ventures.

Get Viral. Get Connected. Click to see sample magazine

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Rates & Specs

ADVERTISING RATES Frequency rates, per ad.

Size

2-Page Spread

$1035

$1000

$950

Full Page

$700

$670

$635

2/3 Page

$515

$500

$475

1/2 Page

$435

$410

$390

1/2 Island

$480

$450

$440

1/3 Page

$350

$330

$305

1/4 Page

$300

$280

$265

1/8 Page

$250

$230

$210

*Article content and ad placement is subject to change.

SPECS 2/3 Page 7.36" x 7" Full Page 8.375" x 10.875"

1/2 Page Vertical 3.58" x 9.75"

(2-Page Spread) 16.75" x 10.875"

1/2 Page Island 4.75" x 7.38"

1/2 Page Horizontal 7.36" x 4.75"

1/3 Page Vertical 2.3" x 9.75"

1/8 Page 3.4" x 2.36"

1/3 Page Square 4.75" x 4.75"

1/4 Page 3.58" x 4.75"

viralventuresmag.com

Samples

Sample Advertisements

1/2 Page

SAMPLE 1/8 Page

SAMPLE

1/8 Page

SAMPLE viralventuresmag.com

Samples

Sample Article

Passion Drives Personal Brand By Chris Brogan

Passion is what fuels the best of what we do. It’s that tireless drive to do something that we feel matters that will bring us forward in so many ways. Whitney is passionate about helping parents understand (and feel more comfortable with) learning disabilities. Jon is passionate about connecting with communities to provide spiritual guidance and observations from simple life. Gary Vaynerchuk is passionate about wine in ways that startle first time observers of his show. A key to your success in life is to find and enhance this same passion. Passion Is Rarely Aligned With What’s Popular A bunch of years back, I talked to Ingrid Lucia and the Flying Neutrinos. They’re calling themselves a jazz band, but they do New Orleans style swing jazz. When Swing hit really hard in the US, they rode the wave, but they’d been doing swing for YEARS before folks came out to see them. Now that the wave passed, they’re still doing what they’re passionate about, and it still sounds great. If you’re in the current wave, ride it, and that’s cool. But don’t seek out something to do based on the wave. My best advice in this regard is that sometimes that which you’re passionate about can be made to align with what’s

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currently interesting to the world. But don’t fake it. It just won’t last, and your own brand will suffer along the way.

Passion is Hard to Fake Authenticity matters. Most people can sense authenticity without a lot of effort. They can also sense when you’ve one astray from what truly matters to you. So be true to your passion. And here’s a thought on that: if you suddenly are very much NOT passionate about something, think about moving on to that which does have your passion and attention. I’ve certainly changed what matters to me over the years. I was VERY into fitness and nutrition in 2004. You can go back on my blog archives and see me talking about the right mix

of carbs and protein, when to hydrate, etc. Back in 1997, I wrote passionately about writing fiction. Don’t fake passion. Move on. Something to think about here: it’s okay to move on from what you were passionate about, even if that’s what defined your entire brand. You can seek a sideways move that shows a tangent back to your passion, or you can start over again. It seems daunting, but it will pay off in the end.

Passion Includes Mistakes and Failures Never worry about doing something wrong, going afoul, pissing people off. Don’t SEEK to do it, but don’t be afraid of it. How can you create passionately if

Samples

you’re worried about going outside the lines. Make mistakes all over the place. Don’t TRY to hurt people’s feelings, and most especially, admit when you’re wrong, apologize, try to be friends again, and keep going. I seem especially skilled in pissing friends off. My friend, Christopher S. Penn has said many times over the last year, “We have to take Brogan everywhere twice. The second time is to apologize.” He’s right. But with people, you try really hard to rebuild where you step on toes, piss people off, etc. With business, if your passions hurt something, try to recover and see where it all goes. Life doesn’t have a do-over button, and you learn really quickly who gets mired in the past and who’s focused on making the experience of the present and future better. Focus on those who understand the latter. History is there to learn from, but not to obsess over. Make mistakes. Apologize. Repeat. And grow from your passion.

Passion Means Helping Others See It I guess you can be wildly passionate without sharing, but what’s the fun in that? I tell people when I speak at events that I want their guidance and input because if I wanted to just talk

“

Be yourself all the way to the core. And trust that what’s unique and inherent in you is what people will want and why they’ve sought you out in the first place.

”

with myself, I can do that any day of the week. Passion is best expressed when it’s shared with others. Want to see someone really passionate? Talk to Michael Smolens about dotSUB, his translation project/ software. Michael brings you into his frame of reference, whether or not you were even talking about language. Talk to Jeff Pulver for more than 10 minutes and see if you don’t land on any one of Jeff’s 3,891,774 passion land mines. The man is FUELED by passion. Share your passion liberally. Be the C.C. Chapman of your own passions! This man makes shows and shows and shows and blogs and more shows about what drives him, what turns him on, what matters. Emulate C.C. and you won’t be too far off.

Passion Requires Work and Thought There’s a really important point to consider: just talking about things all the time isn’t exactly the same thing. You’ve gotta get in there. You’ve got to try things, experiment, do new things, work with others, HELP others, and share your thoughts and ideas then. Suggest new things, and then see if you can try them out. Work on something in the lab, and then show it to the world outside. Know who has a cool lab? Bill Cammack. Experiment, do new things. Try stuff. I’m trying AttentionUPGRADE to try out new video technology (and Seesmic, and Facebook video, etc). I’m trying Utterz to use audioblogging. I experiment all the time, with the hopes of finding new ways social media can help people and organizations. My new gig will have tons of that built right in. Only way more geeky. (I’m looking forward to using virtual machines again).

Passion Isn’t a “Me Too” Game There’s only one Bill Belichick, coach of the New England Patriots. Believe me, I’ve heard this man during three different

Superbowl victory conversations talk about what his team could’ve done differently to make the game even better. He says it with love of his team, and with a drive to hold them responsible for what they’re doing out there. Bill believes that his duty to his team is to keep them focused on playing the best game they can place. You RARELY see him smile. And yet, you know he’s passionate in ways humans rarely exhibit. Be yourself all the way to the core. And trust that what’s unique and inherent in you is what people will want and why they’ve sought you out in the first place. Finding your own unique notes is tricky, and takes a little bit of work, but once you get those notes, play them loud and proud. I’m a really big fan of cover songs. (And if you like them, subscribe to Coverville. Why do I love cover songs? Because it’s amazing when artists play someone else’s song in THEIR style. I love it. Don’t be a cover band because you’re not original. Play covers because they show off your uniqueness against someone else’s original style.

Engage People With Your Passions How do you reach out to people and talk about your passions? How does your business or vocation allow you to express your passions? Have your passions ever given you a job? (They did for Jeffrey Glasson). What are the ways you’re building your brand around your passion?

Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. Click HERE to contact Chris.

viralventuresmag.com

Viral VIP Directory

vip d i r e c t or y THE VIRAL VIP The Viral VIP are experienced business advisors and experts who have great influence on others because of their effectiveness and infectious enthusiasm for what they do. These people see great value in collaborating with others and also helping people grow.Â Their large following on and offline is an indicator that their great ideas are worth spreading. Lastly, they are the epitome of the Viral Ventures Magazine values: Expertise + Integrity + Legacy.

VIP Advisory Panel These VIPs consist of veteran entrepreneurs, bankers, attorneys, C-suite executives, investors, and other experienced professionals with exemplary skill sets. Only the Viral VIP Advisory Panel can answer Q&A's on our website and provide content for Viral Ventures Magazine. Therefore, they are an integral asset to the small business ecosystem here and beyond.

Your Name

Editor in Chief viralventuresmag.com Portland, OR, USA

Your Position www.YourCompany.com City, State, USA 555-555-5555

E PL M SA

Your Name

Your Position www.YourCompany.com City, State, USA 555-555-5555

E PL M SA

Your Name

Your Position www.YourCompany.com City, State, USA 555-555-5555

E PL M SA

E PL M SA viralventuresmag.com

Arlie Peyton

Contact

CONTACT For Placing Ads, Magazine Inquires and Article Proposals: Phone: 503 915 1113 Web: viralventuresmag.com Copyright 2010, by Viral Ventures Magazine. All rights reserved. Materials may not be reproduced in whole or in part without written permission. Viral Ventures Magazine is produced quarterly and is published by Peyton Communications. *The Opinions expressed by contributors are not necessarily those of Viral Ventures Magazine.

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