How to Boost Business ROI with iPhone App development One of the most conspicuous trends in mobile telephony today is the rapid development of iPhone apps. Mobile apps are projected as a major trend in the next few years and the iOS platform remains the
dominant area for innovation. iPhone apps are being adopted by both small and big brands to boost visibility and make engagement easier.
Tapping the Immense Value of the iPhone Brand
These apps are more convenient to users and it is no wonder the Apple app store remains the most vibrant
in the industry. The fact that Apple is still a trendsetter in device innovation makes an iPhone app an important tool in contemporary business marketing. Every new release of a new iPhone or an upgrade is
met with global excitement and companies are now leveraging this popularity by building apps on the iOS platform.
Tapping the Immense Value of the iPhone Brand
Since the initial launch in 2007, the iPhone remains a dominant player in the volatile Smartphone market.
There are over 1 billion devices sold by 2016 with 13 different models already in the market. 395 iPhones are sold every minute and with 101 million people owning the device in the U.S alone.  iPhone has a 42.9% share in the U.S Smartphone
market, which highlights the advantage your brand will enjoy by investing in an iPhone app.
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Improving ROI with an iPhone App While most businesses already have a mobile website, there is need to invest in iPhone app development to guarantee more visibility. With a mobile app, you are guaranteed of higher conversion because a study by
Flurry in 2015 shows that 90% of Smartphone users start their online experience with an app.
Improving ROI with an iPhone App From Face book, Twitter to CNN, there are so many brands that have leveraged popularity of apps to
direct
traffic
to
their
websites
and
increase
conversion. Increased conversion is what every marketer wants and in a market that is increasingly competitive, an iPhone app will come in handy. A mobile app also boosts customer trust and loyalty because brands that are not readily available are
deemed to be untrustworthy.
Developing an iPhone App There are different options to build an app for your
brand. You can choose a content management system (CMS) as an avenue to build your app or hire a dedicated developer to build the app from scratch.  When building the app, ensure you understand the target audience and make an app that is easy to use. The bottom-line when building an iPhone app is to
ensure it adds value to the customer’s experience.
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