How to Transition from Offline Business to Online Business Congratulations! If you are reading this then you are already taking a step to a new beginning by creating an online business. The economy is always going to be shaky but you can stop worrying about investing in real estate for a new store, and create a limitless space for yourself online. One thing we know to be true is that everyone loves to shop in the comforts of their home or office or even while they are travelling at the tap of their fingers. Why deny them the joy when running an e-store is so easy that you can do it from your home?
Find a niche The first step you need to take is analyze your market. You may be selling ten different products, but the trick is to identify what your online market really needs. Start with your circle. Observe what your friends and family on social media usually look for but cannot find, conduct search analysis and find a demand that you can fill. You could visit other ecommerce websites, online discussion forums, and even talk to fellow locals to figure out your niche. Brand it When we talk about branding at the start of a business, we have a different approach to working on brand identity. Our process begins with an effective copy and campaign focused on your niche (heart of the brand) based on what would be your customer’s perspective, slowly working up to reveal the brand image. The aim is to create the best marketing campaign by positioning you as a disruptive brand filling an unquenchable demand in the market. When we are done, you will be the credible savior with loyalists willing evangelize your products online right from the moment you get started.