Will progressive web apps impact your seo strategy

Will Progressive Web Apps impact your SEO strategy?

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Introduction ➢ Developed with the idea of creating an enhanced and effective website that offers qualities of an app, progressive web app is one modern interesting technology that considerably enhances users’ online mobile experience. ➢ The basic aim of this carefully formulated system is combining the virtues of app and web development,

providing a cohesive and unique user

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experience.

Significance of Progressive Web Apps ➢ It has been proven from studies that nearly 40% of searches are being performed on mobile devices in the modern world. ➢ Progressive web apps have the capability to support major browsers and to offer functionalities of a native mobile app and app-like experience to users on mobile browsers.

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Advantages of Progressive Web Apps for SEO ➢ Performance and engagement can be increased ➢ Possibility to speed up indexability ➢ Convenient User Operation

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Performance and engagement can be increased ➢ Working much faster when compared to traditional websites, progressive web apps, because of the underlying technology, enable web pages to request only raw data –

without layout or styling information.

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Possibility to speed up indexability ➢ The process of an application being indexed is made faster businesses to index pretty quickly in Google since they are optimized for mobile this improves user experience too.

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Convenient User Operation ➢ The steps required for the user to engage with the app being reduced, users find this easy and attractive. These apps do not require long download times. Application updates do

not require any efforts from users.

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SEO Benefits Through Progressive Web Apps ➢ Ensure to set up sitemap correctly – see that pages are crawled ➢ Traditional SEO structure similar to websites need to be used ➢ Duplicate content violation must be avoided by using rel=canonical tags for multiple URLs ➢ Check whether Google crawls your page through testing

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Conclusion ➢ More and more number of SEO companies are seen to incorporate progressive web apps into their SEO strategies.

It is not without reasons. ➢ Progressive web apps are an effective way to achieve increased web traffic and meaningful leads.

Source of article: https://www.w2ssolutions.com/blog/will-progressiveweb-apps-impact-seo-strategy/

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