BRAND GUIDLINES
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CONTENTS INTRO
IDENTITY
Logo Logo Clear Space Logo Placement Logo Sizes Incorrect Usage
LOGO COLORS Color Palette Color use/don't
TYPOGRAPHY Print Typeface Web Typeface
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05 08 09 10 11
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WELCOME TO ASA BRAND GUIDELINES These guidelines have been created to explain ASA visual identity and how it should be used. They are intended for anybody who works with the organization whether you are commissioning designing or delivering communication materials as member of staff. Please read these guidelines carefully as they contain detailed information on how apply the design elements and ensure we create unique and flexible visual identity.
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IDENTITY Logo
LOGO Steps of create a logo.
Problem Solving = Stop it = Pause icon.
Improve behavior and start a new life = Play icon.
Combine Play/Pause icons.
Rotate 90ĚŠ + add windows = House.
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NO It’s simple.
To get a good result Preferably be
Symbol
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symbol and Logotype.
Logotype
It is made up of Two elements
Logo
use the same version in print and on screen.
- drop shadows. - glossy reflections. - flashy graphic effects.
Please take your
time to understand how it’s applied, that it will always appear in a clear and consistent way.
LOGO Clear Space.
5.64mm
In special circumstances when a 50% clear zone is not available or possible use the second option of 25% clear space.
5.64mm
To ensure the integrity of the logo the area directly surrounding them should be protected.
When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained.
50%
Clear space
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Best clear space.
11.28mm
25%
5.64mm
11.28mm
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LOGO Logo Placement.
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We like to avoid placing the logo in the middle of an area. On any format Horizontal or vertical the preferred logo placement is in any position.
These Corner position look good. LTD.
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These positions don’t look good So we must be avoided.
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LOGO Logo Sizes .
Small scale use W: 15mm H: 22mm 85px
Primary size
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61px
Favicon 16px
Large scale use LTD.
W: 36mm H: 51mm
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Please Don’t ..
Please don’t do that This is horrible
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COLORS Logo
LOGO Logo Colors.
R: 47 G: 187 B: 166
C: 14 M: 87 Y: 76 K: 3
C: 71 M: 0 Y: 44 K: 0
R: 255 G: 255 B: 255
R: 200 G: 70 B: 68 C: 0 M: 0 Y: 0 K: 0
C: 0 M: 0 Y: 0 K: 90
C: 0 M: 0 Y: 0 K: 77
R: 95 G: 96 B: 98
R: 65 G: 64 B: 66
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Please don’t use black for logotype, you can use white or gray for dark background.
MONOCHROME LOGOS.
LOGOS COLOR.
WHEN I CAN USE IT !? LTD.
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There is no problem .. if you want to use black logotype with monochrome logos.
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TYPOGRAPHY Typeface
TYPEFACE Print typeface.
Helvetica Typeface We use it in three weights: Light, Regular and Bold.
Why Helvetica? because it’s .. -
Elegant. Simple. Clear. Modern.
Helvetica In Print: Bold: used for all headlines and titles. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 {⁽*⁾⁕⁎⁖⁂⁙⁑⁜(¡!)¿?‽※•‣#["]}
Light, Regular and Bold. ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
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For Web Secondary typeface is Arial \ Arial bold you can use it for web or other documents such as powerpoint or sometheng like that also you can use Helvetica if you want. Arial Bold used for all headlines and titles. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.
Regular Arial. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.
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Thank you
Designer: Wa'ad Fahad Al Oumi. Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2