Greater Waco Business Spring 2022 - Waco: A Quality of Life Community

A QUALIT Y OF LIFE COMMUNIT Y SPRING 2022

A GREATER WACO CHAMBER PUBLICATION

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2022 EXECUTIVE COMMITTEE CHAIR

George Chase Insurors of Texas

A MESSAGE FROM

CHAIR-ELECT

MATT MEADORS

Philip Patterson, FACHE Ascension Providence

President & CEO, Greater Waco Chamber

VICE CHAIR

Kary Lalani Lalani Lodging, Inc.

VICE CHAIR At the end of 2019, just a few short months before the world fell into the grip of a global pandemic, the Waco MSA civilian labor force stood at 124,190 workers. Of that, 117,785 were in McLennan County, and regionally the civilian labor force was 328,819 workers.

Today, the Waco MSA civilian labor force has grown by 8,042 to 132,232 workers, McLennan County’s civilian labor force has grown by 7,653 and is above 125,000 workers, and our 7-county region civilian labor force has grown by 13,064 to nearly 342,000 workers.

The table below captures this information in a snapshot:

Carolyn Haferkamp Central National Bank

IMMEDIATE PAST CHAIR Jennifer Manning Pattillo Brown & Hill, LLP

CHAMBER STAFF Jennifer Branch Director of Existing Industries & Workforce Development

2019

PRESENT

GROWTH

GROWTH %

Waco MSA Civilian Labor Force

124,190

132,232

8,042

6.476%

Kris Collins Senior Vice President Economic Development

McLennan County Civilian Labor Force

117,785

125,438

7,653

6.497%

Gabriella Colurciello Associate Director of Marketing & Communications

7-County Region Civilian Labor Force

328,819

341,883

13,064

3.973% Source: Texas Workforce Commission

What this table does not reflect is a very impressive statistic — the Waco MSA was the first MSA in Texas and 17th in the nation to return to its pre-pandemic employment levels.

So, what is driving this growth? Why are people choosing to call greater Waco home?

Without question, people are attracted to our burgeoning and highly diverse economy.

There are jobs here in abundance. Great jobs with outstanding companies of all sizes.

But there is more at work in Waco. Much more. This edition of Greater Waco Business magazine explores a few of the many institutions, recreational assets, initiatives, and entertainment venues that are capturing the hearts and minds of talented, creative, and hard-working people being drawn to our community.

People are attracted to communities that offer a vibrant economy overflowing with opportunity and a great quality of life. Communities that are livable, comfortable and welcoming. In short, people are attracted to places that feel like home. Waco is one of those communities. Welcome home.

Thank you for your continued support of your chamber of commerce.

Leigh Davis Director of Marketing & Communications Nancy Gupton Resource Development Director Jacob Hogan Director of Public Policy & Chamber Foundation Keith Kusler Art Director Rachel Martinez Director of Leadership Development Debbie McCutchen Economic Development Coordinator Sarah McDonald Manager of Signature Events Matt Meadors President/CEO Seth Morris Vice President Economic Development Jason Powers Vice President of Finance & Operations

With appreciation,

Lexy Reil Research & Project Manager Magen Sepeda Resource Development Coordinator

Matthew T. Meadors President & CEO

Lupe Teichelman Resource Development Manager Michelle Williams Finance & Operations Assistant Alivia Zepeda Director of Signature Events

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SPRING 2022

14 FROM START UP TO SCALE UP: STARTUP WACO

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WHY WACO

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QUALITY OF LIFE

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A LOOK AT THE MARKET FOR THE REAL ESTATE OBSESSED

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MAIN EVENT: READY TO CATER TO WACO

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IN-DISTRICT CHARTER TRANSFORMING STUDENT OUTCOMES

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MIDWAY ISD INVESTS IN PREPARING STUDENTS

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WACO SURF: A HAPPY PLACE TO PLAY

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ECONOMIC DEVELOPMENT ON THE MARKET

MAKING A GREAT IMPACT TOGETHER: GREATER WACO SPORTS COMMISSION

MARKET REPORT ECONOMY IN FOCUS

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THE ART OF RECOVERY: CREATIVE WACO

ON THE COVER

Waco is a unique community. This issue focuses on some of the things that makes Greater Waco special and some of the organizations that positively impact the quality of life in the community. From sports to start ups to art and more, learn about reasons to call Waco home.

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CHAMBER NEWS

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MEMBER NEWS

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RIBBON CUTTINGS

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NEW MEMBERS

EDITOR

Leigh Davis

ASSOCIATE EDITOR

Greater Waco Business is published and distributed to Chamber members and economic development prospects. Digital copies are available online at WacoChamber.com.

Gabriella Colurciello

This publication is printed on FSC-certified paper.

ART DIRECTOR

© 2022 Greater Waco Chamber 101 S. Third St. Waco TX 76701 • (254) 757-5600

Keith Kusler

AD SALES

Gabriella Colurciello (254) 757-5618 gcolurciello@wacochamber.com

The Greater Waco Chamber reserves the right to reject editorial or advertising content in the Greater Waco Business publication, and via the organization’s full range of communications platforms, at its sole discretion.

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is an easy place to live well. Situated in the Heart of Texas, Greater Waco is home to businesses of all sizes. The community boasts a rich history, vibrant economy and strong educational climate. From Cameron Park, one of the largest municipal parks in the country, to locally-owned restaurants and a dynamic live music scene, Waco has year-round, non-stop fun for everyone.

Our city is a wonderful place to live, work, play and learn.

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Photo by Mark Randolph / City of Waco

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is the extent to which one is healthy, comfortable, and able to enjoy life.

Improving, intensifying, or enhancing quality of life creates more enjoyment and satisfaction. It makes living in Waco better for everyone.

A community’s parks and recreation facilities are integral to maintaining and improving the quality of life for residents. Waco is blessed with an abundance of parks and outdoor assets, which coupled with a mild climate, make enjoying the great outdoors easy for residents and visitors alike. The City of Waco Parks and Recreation Department consists of five primary 8 | SPRING 2022

by Jonathan Cook, City of Waco, Director of Parks and Recreation

divisions, which include 11 areas of service for the community of Waco. The department’s administrative staff oversees budgeting, human resource and purchasing activities, along with contractual agreements, facility rentals, and the City of Waco Youth Council. A closer look at each division within the department follows.

In 2015, President Obama signed an Executive Order designating the Waco Mammoth National Monument! This prestigious honor was made possible through years of collaboration between the City of Waco, Baylor University, Waco Mammoth Foundation and the citizens of Waco. Waco Mammoth National Monument is the 408th unit of the National Park Service and 14th unit in Texas.

The historic Suspension Bridge was completed in 1870 and served as a Chisholm Trail crossing. At the time of its completion, it was the longest single-span suspension bridge west of the Mississippi. Currently undergoing renovations, which are expected to be completed later this year, the Suspension Bridge remains a legendary icon of downtown Waco.

Parks Planning and Assets

With 400 acres to explore, Cameron Park is one of the largest municipal parks in the country. The park is home to two rivers, breathtaking cliffs and a National Recreation Trail system. For more than 100 years, the park has been a favorite of hikers and bikers, fishermen, disc golfers and picnickers.

Parks Planning and Assets includes Park Development and the Waco Mammoth National Monument. Park Development utilizes the Parks, Recreation and Open Space Master Plan to guide activities such as project management, property acquisition and development, park construction and renovation, trail management and landscape architecture. Current priorities include the Waco Suspension Bridge Rehabilitation Project and the Trails Connectivity Master Plan, along with community and neighborhood park development and enhancements. In cooperation with the National Park Service, Baylor University and the Waco Mammoth Foundation, staff members manage the Waco Mammoth National Monument. This park attracts visitors from across the world annually, while focusing on education and preservation through guided tours, fields trips, distance learning and community events.

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All year long, the dedicated Parks Maintenance staff improves, beautifies and enhances the image of Waco by planting trees, shrubs and flowers and maintaining them as they grow.

Parks Maintenance and Operations Parks Maintenance and Operations consists of three primary sections that include Mowing/Litter Collections, Trees and Landscaping, and Irrigation/Construction/Events. The division maintains approximately 3,400 acres of parkland and open spaces, which includes more than 80 parks and sports venues, municipal building landscapes, medians, rights-of-way, and creeks. The Lake Brazos corridor maintenance program continues to focus on an improved appearance throughout the downtown corridor that enhances the image that the community presents to visitors and Wacoans.

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Devoted Park Rangers provide security, outdoor education and nature programs.

Wacoans and visitors enjoy more than 150 community events. Each year, these events include Brazos Nights, an outdoor concert series that has brought more than 30,000 visitors to downtown and has become a cherished tradition for more than 30 years.

Community Engagement Community Engagement includes the department’s activities regarding community events and partnerships, marketing and media relations, and Park Ranger operations. Staff members oversee the city’s Events Committee and ordinances, as well as the department’s promotions and social media accounts and produces the Brazos Nights concert series in Downtown Waco,

Fourth on the Brazos Celebration, Pints in the Park and Waco Wonderland. Staff members also facilitate more than 150 community events each year such as the Magnolia Silo District Marathon and Silobration, Ironman Waco 70.3, and the Waco Cultural Arts Festival. The City’s Park Rangers focus on Brazos River Corridor land, trail and water patrols, along with park safety programs. Rangers act as ambassadors for the City and promote park stewardship through outdoor programming and service projects with volunteers.

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Throughout the year, the Athletics staff facilitates youth and adult sports programs, including basketball, flag football and baseball and softball.

Recreation Facilities and Programs Recreation Facilities and Programs features the department’s athletic programs, sports venues, and community centers. The Athletics staff provides youth and adult programs such as basketball, flag football, softball, soccer and track and field. Responsibilities also include the management of all city sports fields, Hart-Patterson Track and Field Complex, HOT Soccer Fields, and Riverbend Park, which has a significant economic impact by hosting baseball and fastpitch softball tournaments as well as private rentals. The

City’s community centers service a wide range of age groups with equitable programming and recreational opportunities. Locations include Bledsoe-Miller, Dewey and South Waco Community Centers. These facilities operate after-school programs and summer camps, and include meeting rooms, computer labs, fitness areas and gyms. Further, the department collaborates with Central Texas Senior Ministries to offer senior programming at the Harrison Center and Sul Ross Center.

Cottonwood Creek Golf Course provides a high-quality golf experience at an affordable cost for golfers. The site features an 18-hole championship golf course, 9-hole junior course, practice putting green, chipping area, and driving range. In addition, Cottonwood Creek operates a Pro Shop, and offers custom club fittings, club repair services and a snack bar. The course is home to multiple high school golf teams and accommodates several golf leagues. Cottonwood Creek hosts up to 100 regional and state tournaments annually.

The City of Waco Parks and Recreation Department is committed to enhancing the quality of life for all Wacoans through each of these divisions and encourages locals and visitors alike to explore all that Waco has to offer. With their unwavering focus on enhancing the future of Greater Waco, the department remains dedicated to serving the community. n

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FROM START UP

TO SCALE UP:

Startup Waco is the Hub for Entrepreneurs in Waco

by Jon Passavant, CEO of Startup Waco, and Kailey Davis, Marketing Partner Startup Waco

W

aco is a community of innovators and makers, bridge-builders, and world-changers. It is a place that welcomes dreamers and doers and embraces small business owners and entrepreneurs because they aren’t just strangers, they’re our neighbors. They wake up at 5 a.m. to brew your coffee, they served the meal you ate on your first date, and hand-stitched the quilt your kids snuggle under each night.

Small business owners and entrepreneurs are incredibly essential to the growth, spirit, and economic health of Waco. They are the lifeblood of our community.

Startup Waco was formed out of that very belief. The vision that if Waco, Texas would continue its pioneering legacy, we needed to formalize an entrepreneurial ecosystem. As a nonprofit, Startup Waco serves the Greater Waco community by being a catalyst for a new culture of entrepreneurship. Designed with an inclusion mindset, Startup Waco champions entrepreneurs of all types by breaking down traditional barriers, collaborating with like-minded institutions and filling gaps. Startup Waco functions as the ecosystem hub for the startup business community, ensuring all aspects 14 | SPRING 2022

of Waco’s broader ecosystems work intentionally and collaboratively.

We often hear small business owners in Waco say they could not have gotten where they are without the support of other entrepreneurs in our community.

None of us can do it alone! Together, we can share resources and insights that will help our entire community succeed.

Startup Waco plays a collaborative role in establishing Waco, Texas as a source for innovation, paving the way for future growth. Startup Waco accomplishes this goal by offering meaningful, strategic support to entrepreneurs of all types, with an emphasis on traditionally marginalized communities, so that businesses may successfully start up, scale up and flourish.

Startup Waco’s programs and events are the most tangible ways we meet the needs of small business owners and entrepreneurs in our community. We hold the fundamental belief that for cities to thrive, economies must thrive. And for economies to thrive, small businesses must thrive. That’s why Startup Waco’s singular focus is to come alongside entrepreneurs, offering support in all forms. Our programs and events

are our various support avenues for entrepreneurs so that they may move successfully through the various stages of business growth.

Our programs and events range from networking and group brainstorming to skills workshops, incubators, mentorship opportunities, one-on-one counsel, expert advisory and more. While many programs and events are designed to meet common needs in our community, we create space for an extremely tailored approach. We have a “come as you are,” open-door approach to our work, welcoming every entrepreneur, regardless of where they are in their journey. Whatever the program, the goal is for entrepreneurs to walk away feeling like they had their unique and specific needs met.

The Meetup The Meetup is a programming series designed to stimulate meaningful connections and incite increased collaboration within our local entrepreneurial and business community. The Meetup takes the 1 Million Cups paradigm and brings it to a whole new level by incorporating increased flexibility to best support Waco’s unique culture of entrepreneurship. Every Wednesday morning, The Meetup serves as a place for Waco entrepreneurs and small business owners to engage, connect and collaborate with one another.

IncubateX254 IncubateX254 is a community driven approach to small business incubation. Many business owners have experienced insurmountable barriers to launching

and sustaining their enterprises, with many of these challenges going back generations. Intensified by the COVID-19 pandemic and subsequent macro-economic environment, these barriers are threatening the survival of innumerable businesses throughout Central Texas. By targeting minority and women-owned businesses within industry verticals most affected by the pandemic, IncubateX254 aims to strategically and tangibly answer the most difficult challenges these business owners face.

Business Blueprints Business Blueprints serves our entrepreneurial ecosystem by offering startups and established businesses the chance to participate in a three-week mini course where the cohort tackles tangible skills and benefit from group coaching and one-on-one mentorship. This highly dynamic program was specifically created to walk our business community through our proprietary toolkits, designed to address the fundamental needs experienced by most businesses. Business Blueprints consists of three in-person strategy sessions and a one-on-one meeting with an advisor over the course of three weeks.

Kiva Kiva is a microfinance lending platform that provides capital for businesses by crowdsourcing funds from our very own community. Startup Waco serves as the Kiva Hub for Waco, connecting borrowers and lenders via the Kiva platform. Loans range from $1,000 to $15,000 with 0% interest, no fees, and an

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expected repayment schedule of 12-36 months. As a community-backed solution, Kiva makes access to capital more equitable, so that all people have the power to improve their lives.

Startup Week Our annual capstone event, Startup Week, celebrates entrepreneurship in our community while raising awareness for the Startup Waco mission. In 2021, Startup Waco hosted this first-of-its-kind event, aiming to connect entrepreneurs and promote community over competition. At Startup Week, attendees participate in networking opportunities, seminars, breakout workshops, inspiring guest speakers, giveaways and more! Startup Week is a manifestation of our belief that when we share our collective insights and form connections with others, we make it possible for entrepreneurs to thrive in Waco and beyond.

Startup Waco’s programs and events exist to serve the entrepreneurial community by breaking down barriers and filling gaps, allowing entrepreneurs to move from startup to growth and become job producing pieces of the economy. But we could not do this on our own.

Collaboration is one of our core values. We work alongside other organizations, institutions, and individuals, prioritizing partnership so that we can maximize effectiveness. Partnering with other experts, thought leaders and resources in our community ensure the sustainability of our programs. We come alongside existing businesses to offer support so they may grow and scale. Additionally, we partner with entrepreneurial support organizations to enhance their services and connect dots so that businesses in all industries can flourish in Waco.

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Moreover, we believe everyone has a seat at the table. We know the cards have traditionally been stacked against certain neighborhoods and demographics, excluding individuals – even entire communities – from sharing in economic prosperity.

That’s why we approach everything we do with an inclusion mindset. We partner with organizations such as the Cen-Tex Hispanic Chamber of Commerce, the Cen-Tex African American Chamber of Commerce, the Greater Waco Chamber, the Heart of Texas Economic Development District, the McLennan Small Business Development Center, the city and county government, and even more local support organizations to ensure we are all working as one team, functioning as different pieces of the same puzzle.

Not only are we grateful to partner with so many wonderful support organizations in Waco to carry on our vision long-term, but we also get to work alongside some inspiring entrepreneurs every day as a part of the Startup Waco coworking community.

Out of a physical space in the heart of downtown Waco, Startup Waco hosts a coworking environment where entrepreneurs and business owners can gather, work, collaborate and dream. Members of the Startup Waco coworking community can opt for day passes, floating desk memberships, dedicated desk memberships, and private offices. All members have access to unlimited beer and coffee, Wi-Fi, printing and scanning, conference room bookings, and even access to experts and mentorship.

In addition to being used as a coworking community, the Startup Waco space serves as the physical location for all Startup Waco programs, incubators, accelerators, and collaborative meetings.

Aside from membership and program use, the Startup Waco building truly serves as a community

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space that anyone (not just members) is able to rent out for networking events, speaking engagements, business meetings and more. In 2021, the Startup Waco space welcomed a range of events from college entrepreneurship clubs and business training workshops to artistic performances and celebratory gatherings.

We believe when we all come together, contribute our unique expertise, and steward our resources well, we can create a ripple effect. Startup Waco is committed to

amplifying the impact of our partners and utilizing our funding to create positive waves that enact meaningful change.

With collaboration and teamwork being such a huge part of our work, we could not be more grateful for the support we have garnered from our community and our partners. These words of support and encouragement help champion us to keep making positive waves in our community:

“Startup Waco took me from nothing to a very successful hearing healthcare business. Jon and the team are amazing to work with! I am so grateful for all they have done for my business. They have been an integral part of what I do.”

– Josh Guerra, Heritage Mobile Hearing Solutions “I have really enjoyed working with Startup Waco. When you first start a business, a lot of people come to you and try to sell their services, so I was wary of anyone offering help. But I very quickly realized Startup Waco is just there to provide a wealth of knowledge. I email them whenever I need a connection or to bounce ideas off someone for marketing and I love going to 1 Million Cups hosted at Startup Waco. It seems that the people at Startup Waco really want you to thrive because they know that everyone else succeeding is a long-term win for Waco.”

– Jon Mark Buckner, January Letterpress “Startup Waco played a big role for me when I first opened my business. They helped open doors for me, enabled me to form connections and introduced me to other people and business owners in the community.”

– Adilene Camarena, Around the World Bakery “Startup Waco created the space I needed to enter a new city with intentionality. When I moved to Waco eight months ago, I tried out a few co-working locations to settle into. Startup Waco quickly became my choice. I was looking for a great community, entrepreneurial resources, and an inspiring space, Startup Waco checked all three for me. Going from knowing almost no one in a new city to a deep network of impact-driven entrepreneurs and the launch of a new business is a testament to the mission of this organization. I’m truly grateful for the space and people I’ve come to know here.”

– Jermaine Malcolm, New Apprenticeship “When I moved back to Waco in 2015, I needed a place that could guide me on my entrepreneurial journey. I needed Startup Waco. Little did I know it would take four more years, but good things come to those who wait. Startup Waco provides a home for people who are wanting to start, grow, or scale their business. Waco has such a vibrant community of entrepreneurs, and I believe having access to Startup Waco has played a big part in that community.”

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Moreover, starting or operating a business has never been easy, and for the last two years, the pandemic has left many entrepreneurs in our community and beyond feeling beset by uncertainty.

However, entrepreneurs are nothing if not resilient, ever finding ways to adapt to challenges and discover solutions when everything changes. We are fortunate to serve a community that is experiencing extraordinary growth, and that growth uncovers opportunities that would have been hard to imagine only a short while ago.

If the past few years have taught us anything, it’s that none of us knows what’s ahead. We have all experienced our fair share of unforeseen challenges and indescribable loss in the pandemic. While we move toward our goals for the future, we strive to provide grace to ourselves and our community. We remember those we lost with gratitude and love and use that pain as motivation to serve others with compassion and excellence.

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As we dream about what’s possible now, we are tasked with the important mission of laying the foundation for an ecosystem that serves all members and facets of our great community. We remain committed to seeing every entrepreneur in our community be resourced to succeed, and to be a catalyst to a new culture of entrepreneurship in our city.

Over the next 10 years, we hope to disburse over $1.5 million directly to Waco entrepreneurs through our Kiva Hub, incubate over 500 companies through our accelerators and incubator programs, and become a hub for tech startups throughout Texas, with an emphasis on retaining and attracting talent to Waco.

We will need help along the way, we will need resources, we will need new forms of support, but like the many amazing entrepreneurs throughout our region, we have resilience, and that is a big start. n

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by Gabriella Colurciello, Associate Director of Marketing & Communications, Greater Waco Chamber

photo by Rod Aydelotte, Waco Tribune Herald

Sports make great stories and that’s why people love them. In Greater Waco, the community is fortunate to have an organization dedicated to growing the sports scene.

A group of community leaders went on an InterCity Leadership Visit, hosted by the Greater Waco Chamber of Commerce, and saw sports commissions in other cities fueling their economies. Those leaders thought “Why don’t we have one in Waco?” They came home, formed a committee and talked to leading entities in the community: the City of Waco, McLennan County and the Greater Waco Chamber of Commerce, and the Greater Waco Sports Commission was born. Each of these entities became important pillars of support for the new nonprofit organization.

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The Greater Waco Sports Commission is a different kind of nonprofit. Generally, sports commissions create and grow events to fuel the local economy and positively impact the quality of life. The Greater Waco Sports Commission does more; it is building for sustainability for years to come.

For nearly seven years, it has thrived from community support: from financial supporters to community members networking on their behalf. A small-but-mighty team of two, Event Manager, Emily Miller and Mike Vogelaar, Executive Director, coupled with many passionate volunteers, are making great strides to positively impact the community.

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Vision & Direction The mission is to create an economic impact and improve the quality of life for local residents through sports and sporting events. National and international events bring visitors to the community. These visitors stay in hotels, visit local retailers and eat in local restaurants. The money generated from them supports the local economy and provides the city with financial resources to make improvements.

In addition to helping host events, most notably, the Ironman, the Greater Waco Sports Commission advocates for what’s next for Waco’s sports scene.

The Greater Waco Sports Commission team is always on the lookout for opportunities to put Greater Waco on the map: with the next sports facility or competition.

Ultimately, the Greater Waco Sports Commission sees itself as a connector, convener and leader. Vogelaar has his eye on the future as well as the present. He believes Waco’s Cameron Park, Brazos River and historic downtown are three of the community’s greatest assets and feels it is the job of the Greater Waco Sports Commission to look after those assets. These assets make the community unique.

“No one has that trifecta that we have here, in Downtown Waco, and a community that wants to support it,” he says. “Both the city and the county want to support it, which is extremely unique and rare.”

Ironman Waco: A Destination Race An Ironman Triathlon is one of a series of longdistance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile swim, a 112mile bicycle ride and a marathon 26.2-mile run, raced in that order. It is widely considered one of the most difficult one-day sporting events in the world.

Bringing the Ironman race to Waco is a fantastic example of the impact the Greater Waco Sports Commission has on the Greater Waco community. In recent years, local restaurants have reported recordbreaking weekends and hotels are fully booked during race weekend.

In 2021, the Half-Ironman and Ironman were hosted in the same city, Waco, on the same weekend for the first time ever in North America.

“That’s extraordinary,” Vogelaar said. “Having all these different people involved in that event: the City, the County, the volunteers and volunteer directors, the 24 | SPRING 2022

Sports Commission, the Ironman Group itself, medical, traffic control, security; there’s so many different people involved. And they made it happen. It’s incredible.”

The impact speaks for itself. Data collected and distributed from the Ironman Group indicates that the economic impact was more than $10 million.

On food alone, it’s estimated that over the weekend, 2,500 athletes and their families spent almost $1 million.

This year, the Greater Waco Sports Commission is excited to have created scholarships for six McLennan County residents, including college students, who are interested in competing in the 2022 race. They’ve partnered with businesses in the community to offer free equipment and training membership to prepare these individuals to race and help tell the story of how they will become Ironmen and stories about the Waco community.

“The idea is to change the quality of life for these six residents,” says Vogelaar.

“We’re going to get behind them and support them and help them become Ironmen, and, at the same time, we’re going to give the community a way to cheer for these people… we get to be on the journey with them.”

Without the Greater Waco Sports Commission, events like this would be impossible. More opportunities like that exist and it’s the job of the Greater Waco Sports Commission to find them and bring them to the Greater Waco community.

Facility Improvement Committee Parents of children who play sports are often familiar with frequent road trips to Austin, Dallas and Houston to play games and tournaments.

“We don’t have the facilities to attract certain types of events yet,” says Vogelaar. “I don’t want parents to have to make hours-long road trips so their kids can compete in sports. I want them to be able to play here. To do that, we need to capitalize on, and improve, our existing facilities and build necessary new ones to attract additional competitions.”

Even more than utilizing the facilities that do exist in the community, the Greater Waco Sports Commission wants to see the sports community grow and bring enough commerce that it positively impacts the quality of life for residents.

To achieve this goal, the Greater Waco Sports Commission hosted town hall meetings to invite community members to join a committee to help figure out what the next facility improvement/capital improvement that the community needs.

The thing that I love about Waco is you can make an impact and see it. When you’re in a bigger city, it’s hard to make those bigger impacts. In Waco, you see people you know at the grocery store, at the gym and at the Farmer’s Market; it’s a special feeling and it really gets me excited and makes me feel like I’m part of something. I love the small business community; it’s something I’m really passionate about. I worked for a small business, so I was able to connect with other small businesses and support them. The small business community is so strong and it’s easy to get to know business owners. My husband and I have really enjoyed being here and hope to stay here for a long time.

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New Ideas Another perfect example of how the Greater Waco Sports Commission partners with members of the community is a new martial arts competition. While on the 2021 InterCity Leadership Visit to Tulsa, Oklahoma, Mike Vogelaar met Chris Gonzales. Gonzales owns one of the two jujitsu dojos in town and would love to bring a martial arts competition to Waco, but he didn’t know where to begin. It’s a highly traveled sport and involves youth and adults. Now, he is working with the Greater Waco Sports Commission to come up with different ideas and explore different facilities, including those that are available from local school districts, to find the right location. In addition to creating this new event, if successful, it could bring additional martial arts competitions to Waco.

“That’s what the Sports Commission is all about,” says Vogelaar. “We want to create this new event, that would

Members of the Chinese National Rowing Team training on the Brazos River for the Tokyo 2020 Olympics

bring a few hundred athletes to the community and turn it into something bigger, which could bring a few thousand athletes to Waco.”

The next event that they’re planning is a Mother’s Day Run to be hosted at Waco Surf.

“There’s a lot of runs, but when we were brainstorming, we thought how cool it would be to host a run on the beach in Waco,” said Vogelaar.

With waves crashing in the background, and mimosas after the run, Vogelaar promises that it will be a good time for the whole family, with a fun run for kids and inflatables.

It is clear, with just these few examples that the Greater Waco Sports Commission believes in connecting likeminded individuals and helping make their sporting events a success.

photos by Rod Aydelotte, Waco Tribune Herald

Next Big Thing “All my chips are in on rowing,” said Vogelaar.

The Brazos River is one of the best rivers in the world for rowing. Rowing is no longer for the elite; it’s for everyone.

The new leader of the Waco Rowing Club is passionate about implementing a diversity, equity and inclusion (DEI) model for rowing. Ultimately, the goal is to have individuals of all demographics be able to train and compete at a high level.

It’s about more than bringing a new sport to the community, though.

“Did you know that only about 2% of high school football players can earn a football scholarship?” asks Vogelaar. “In contrast, nearly 50% of women rowing athletes can earn a scholarship. That would change some lives here.”

Rowing is about working as a team and not about overcoming another team. It teaches athletes how to work with others toward a common goal, as well as building strength.

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“There are teams, of more than 60 individuals, from all over the country and the world that travel for six to 13 days to train,”says Vogelaar. “It would give us the opportunity to recruit these teams to train on the river.”

As far as economic impact goes, it could be a gamechanger for the community. Teams interested in traveling to train would travel between Thanksgiving and February, which is when local hotel occupancy is at its lowest. With up to three teams practicing on the river at a time, that could be upwards of 200 athletes practicing for up to two weeks at a time.

“It’s about improving the quality of life for residents, building futures and saving lives,” Vogelaar says. “Arshay Cooper, a man who grew up in West Chicago and a member of the first all-Black high school rowing team says that rowing saved his life.”

The first step in putting Waco on the map for rowing is simple: the river needs a dock. Currently, the Greater Waco Sports Commission is working through community input

Propelling Waco forward and bridging together the community through the sport of rowing, Waco Rowing Center offers national opportunities and mentorship for all our children, elite racing and training for all ages, a national training destination and is the host of Waco’s first major regatta in November 2022. and working to get permission to help the Waco Rowing Center build a dock.

Waco Rowing Center is an elite rowing facility for our community, with a DEI model at the core of its mission. With a board of local leaders and national rowing icons, they aim to change the sport of rowing by doing it the right way from the beginning by simply taking advantage of the Brazos River and Waco’s surrounding bodies of water, which represent some of the best “rowable” water in the country. In the coming months, the city can look forward to seeing its youth out on the water, teams from across the nation visiting to train, and at the end of the year Waco’s first major regatta.

The quality of life in Waco is the reason I came here. I came to Waco to attend Baylor University, and when I graduated, my wife and I moved to the Dallas area so she could complete her schooling. With our oldest child about to enter middle school, we started contemplating moving. We explored Waco and it seemed like a really great community; everyone we talked to said it was a great place to raise a family and that it has a slower pace of life, so we made the change.

I felt called to this community and to make an impact here.

UPCOMING EVENTS

May 7

Mother’s Day 5k and Fun Run

June 26 GFNY Waco

“These are the solutions I’m passionate about,” says Vogelaar. “I want to be able to grow these missions and fuel these goals through the Greater Waco Sports Commission.”

September 25

Getting Involved

October 15-16

The Greater Waco Sports Commission is active on social media and the best way to stay up to date on the latest from them is to follow them on Facebook.

Information is also available on their website at wacosports.org. n

Beast of the Brazos

IRONMAN Waco and IRONMAN 70.3 Waco

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A LOOK AT THE MARKET

FOR THE REAL ESTATE OBSESSED

by Leah Cox, Broker/Owner, Kelly, Realtors

W

aco boasts a very diverse economy and has seen prosperity, even during hard times. The Greater Waco area has experienced a shift that will continue for the foreseeable future with new businesses and ventures calling the area home.

While this may bring more jobs, better opportunities, and greater diversity, it also means more people, more traffic and an increase in the price of homes, both for purchase and for rent. But, one fact is certain: it’s a sellers’ market.

With low inventory and delays on new builds, there is more competition for available properties in the form of increased showings, fewer days on the market, multiple offers, and even backup offers.

Low-interest rates on loans make it appealing for many first-time buyers to jump into homeownership, and it is, in fact, one of the factors that has kept the market moving quickly. Many experts predict interest rates will increase, which may or may not impact the market.

28 | SPRING 2022

Several factors come into play when looking at real estate. Waco’s population has increased 13.73% since the 2010 census, experiencing an average 0.96% growth a year. Over the past two years, we’ve noticed more people moving to Waco from other parts of the state, the country, and even international locations. As the new workforce, office model, and workweek take shape, there is a global population with more freedom of choice to work where they live, not live where they work. Many people flocking to Waco are doing so thanks to lower median home values than the national average, the ability to work remotely, and inspiration by media coverage pointing to Texas, and Waco specifically, as a market to watch. Just last year, The Wall Street Journal and Realtor.com listed Waco as a Top 10 emerging housing market. Locally, anyone with their ears to the ground was expecting this. The trend has been homes selling above asking price and staying on the market only for a few days, while still being priced lower than the national average.

Commercial real estate has faced some unique challenges of its own. Downtown Waco has experienced a surge of activity with new projects, including hotels and office spaces, under development to meet new needs and follow new trends. New housing complexes are on the rise along the riverbank. Demand is strong for owned and tenant-occupied properties, and interest in the Waco Industrial Park is high.

Bradley Schurman, founder and CEO of The Super Age, presents a very real conundrum that we must deal with as a society: how to address an aging population and longer life expectancy. People in all age brackets are generally healthier and more active than ever. In his research, he notes that the majority of ‘first-time parents’ in other developed countries is shifting towards the ages of 40-49.

In the U.S., the average age of first-time mothers shifted from 21 years of age in 1970 to 29 years old in 2019, with a large number waiting until the mid-30s to become firsttime mothers. As a society, we will need to remain in the workforce longer than the projected ‘ideal’ retirement age of 65, not only to sustain ourselves, but also our children.

In terms of real estate, this means that milestones and goals are happening at different times, and adjustments must be made by all parties to achieve desirable solutions.

For residential real estate, this may mean rethinking the timing of downsizing, relocation, scaling up or down, amenities and square footage versus convenience, where city amenities factor into the equation and vacation home acquisitions, among others. This also means cities must prepare or develop infrastructure to deal with a large

aging population, in addition to expanding city limits as the population flocks from one area to another.

As a community, we’re rethinking mobility solutions and intended design. From builders addressing home design, flexibility and work-from-home spaces, the city is addressing issues through rezoning and implementing fees to fund new needs, due to the way infrastructure is used, updated and also taking into account climate changes.

As digital literacy expands, real estate has risen to meet the challenges of this trend. Data from RedFin shows that 63% of home sales were site-unseen in 2020. While this was largely due to the pandemic, it is a trend that continues, as the general population seeks convenience and speed in transactions. Clients are requesting video tours when they are unable to travel to tour a home, or to fit it around a busy schedule. Some clients request remote tours or view pre-recorded tours to narrow down choices.

At the speed the market is moving, sometimes the only way to see a home is through a gallery of photos or video tours on a company website, or through an agent’s social media feed, since offers may start pouring in as soon as a property hits the market. If you want to be the first to strike, you may need to submit an offer based on photos alone.

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Photo by Ronnie George

When looking at residential real estate, certain considerations should be taken to ensure success. Of course, buyers and sellers face different challenges; let’s look at an overview of some things that may help.

Low-inventory for buyers means that some steps may need to be considered in order to realistically be able to play in this market: •

Evaluate wants and make sacrifices. When looking to buy a home, think of “nice-to-have” versus “musthave” and adjust your search based on this criteria and your budget. This may mean finding the best that you can now with plans to upgrade in the future. We are working diligently with builders and keeping a close eye on new developments. Maintaining a relationship with a realtor or brokerage firm that is up-to-date is crucial when moving forward.

•

As always, securing preapproval before starting your search is a good idea; when the home supply is at an all-time low, it’s critical.

•

In times like these, consider expanding your search area, as it may provide you with something closer to what it is you seek. Homes outside city limits may meet more demands in terms of space and home amenities, while homes closer to the city center would appeal to those seeking a more active social life and general convenience when shopping and meeting social needs.

30 | SPRING 2022

For a seller, low inventory is great news; it means less competition and potentially multiple offers for a home.

This may also mean having the upper hand when it comes to negotiations and repairs. However, before jumping for joy at this news, sellers must consider what steps they will take after the sale. If you are selling in order to buy somewhere else, make sure you have a plan. Working with a realtor will provide an understanding and connections to a market you may not be familiar with, as well as insight into nuances associated with certain areas.

While many may be surprised at the average price of a home, take into consideration the rising cost of most goods and services. From groceries to building materials, we’ve watched as prices climb. That being said, experts predict the rate at which prices are increasing will slow down somewhat. Waco is a very attractive market because while our prices have risen, they are still lower than the national median home price; the median price of a home in Waco is over $250,000, while the national median home price is over $363,000.

My advice is to be sensible and approach real estate with a level head. Find out exactly what you can afford, and operate within those constraints. Mortgage and interest rates are still incredibly low. In 2021, we hit the lowest recorded rate since Freddie Mac started reporting 30 years ago. While rates have risen since then, they are still quite beneficial and attractive. n

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: T N E V E N I MA TO CATER TO WACO

R E AD Y

by Jennifer Bevin

r, gton, Sales Manage

Main Event

Main Event, one of the fastest growing dining and entertainment companies in the country, recently opened its 47th center, and 19th in Texas in April in the Cottonwood Creek Market in Waco, Texas.

Waco is growing in many ways, and Main Event is excited to make its debut and cater to the city’s various needs. In addition to providing a unique experience for the many tourists that venture to Waco, Main Event also caters to families who are looking for fun and memorable familyfriendly experiences, local businesses who are looking for unique and engaging corporate events experiences, as well as bustling college students who are looking for fun and safe entertainment activities. Main Event is the perfect spot for Baylor fans, young and old, to relax, eat, play and cheer on the Bears!

The nearly 50,000-square-foot venue features 22 stateof-the-art bowling lanes, each with unique technology and luxury seating, two-story laser tag, games, virtual reality experiences, high-flying gravity ropes and billiards. The Waco Main Event will be one of the few Main Event centers in the country to have Multiball, a new attraction that combines digital gaming with interactive sports and an elevated bar area for visiting parents to enjoy Main Event’s full bar and delicious menu items while watching their children.

In cities across America, Main Event is an entertainment center known for bringing families together to celebrate milestones, both big and small. Parents can have their own dedicated party host for birthday parties and choose from multiple packages featuring a wide variety of activities for all ages, seven days a week from open to close. Main Event’s hassle-free birthday parties are easy and efficient for mom and dad and epic for kids.

In addition to hosting birthday parties, Main Event Waco will offer fully equipped private event spaces with the latest audio-visual technology, full-service catering, free Wi-Fi and additional essentials to accommodate any social or corporate occasion big or small.

32 | SPRING 2022

In an effort to serve the local Waco community, Main Event will be partnering with Baylor Scott & White Health, the largest not-forprofit health system in the state of Texas.

The partnership will offer a variety of different in-center activations including meeting rooms decorated by Baylor Scott & White and named “BSW Health” and “Hillcrest”, as well as designated parking spaces for Baylor Scott & White employees at the center. In addition to the in-center activations, and to tie into the brand emphasis on making memories and family, Main Event will be giving free Main Event branded onesies to parents who give birth at the Baylor Scott and White hospital in Waco.

Additionally, Main Event is committed to being active participants in the community. In April, Main Event launched “Pins for a Purpose;” for every strike bowled on Lane 11, Main Event will donate $10 with the goal of reaching $10,000. These funds will be donated to The Cove, a local organization giving youth experiencing homelessness a safe space to develop a personal pathway to increase their housing stability, educational attainment, and connectedness. For more information, visit mainevent.com n

The Greater Waco community is full of small businesses — these businesses are the lifeblood of our thriving economy.

We encourage you to buy local!

Visit our online member directory at wacochamber.com/directory.

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by Josh W Chief Com ucher, municatio ns Off

IN-DISTRICT CHARTER

icer, Transf o

rmation W aco

TRANSFORMING STUDENT OUTCOMES IN WACO Transformation Waco (TW) is the nonprofit,

in-district charter partnership managing and operating five campuses in the Waco Independent School District: Alta Vista Elementary, Brook Avenue Elementary, J.H. Hines Elementary, G.W. Carver Middle, and Indian Spring Middle.

We serve a diverse student body from pre-kindergarten to eighth grade, and we are led by a board who has a deep belief in the power of Waco – our students, families, educators and community.

We work to improve the quality of academics at our schools, draw in new resources and build strong connections with our families and the Greater Waco community. We attract educators who have a heart for tackling difficult circumstances. With over 98% of TW students economically disadvantaged, we are committed to increasing student success by closing economic and racial disparity gaps, which means our responsibility extends beyond the classroom and into the community.

Four strategic priorities provide direction and operational 34 | SPRING 2022

guidance: talent development, performance management, support to students, and nonprofit operations. Our priorities are by no means mutually exclusive, as they build on one another with work that interweaves academics, behavior, attendance, engagement and staffing.

There are several key initiatives to recruit, develop, retain and promote a culturally-responsive staff, which now consists of more than 350 dedicated teachers, leaders and support staff. Our Urban Educator Residency Program is an innovative partnership between the Academy for Urban School Leadership (AUSL), Tarleton State University and TW to provide interns and residents with the training they need to teach in the challenging and fast-paced environment of a TW classroom. Nineteen residents have earned a master’s degree and teaching certification and have committed to serving in a TW school for at least three years.

We believe in growing our own, and our partnership with AUSL also includes a Novice Teacher Academy (NTA) and an Instructional Leadership Academy (ILA). The NTA provides

Transformation Waco CEO Dr. Robin McDurham (center left) and Waco ISD Superintendent Dr. Susan Kincannon cut the ribbon at the Bernard and Audre Rapoport Vision Center opening.

Student volunteers serve Transformation Waco families meals at parent engagement night at Cameron Park Zoo. A Baylor University athlete speaks to Brook Avenue Elementary School students during a visit to campus.

teachers with less than three years of experience with professional learning and collaborative walkthrough opportunities. While most school district professional development lasts a few days to a week, we designed our yearlong NTA to maximize the success of our new teachers. The TW ILA is another yearlong program where over 24 assistant principals, deans of instruction and A J.H. Hines elementary instructional specialists have met to improve their student proudly holds books skills and position themselves to take on advanced that were donated from Baylor leadership roles.

Athletics and Baylor External

We understand that students can’t succeed in the Affairs Solid Gold Neighbor classroom if their basic needs aren’t met, which is why program. we have a variety of wrap-around services that focus holistically on our students’ health, social-emotional and academic needs. We want our families to feel supported by us so that they believe in us as much as we believe in our students.

All TW campuses have collaborative Support Services teams that may consist of family support specialists, licensed clinical social workers and counselors, and G.W. Carver and Indian Spring organizations like Communities in Schools and Baylor middle school students School of Social Work’s BEAR project. They work participate in the “Hidden together to mentor, tutor and provide academic Figures” project organized by and behavioral interventions. All TW students have the Gamma Upsilon Chapter access to a service called Telehealth for Schools, of the National Sorority of where a safe and confidential video visit with a Waco Phi Delta Kappa to get young women excited about math, science and engineering.

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Family Medicine clinician is possible right on the school nurse’s computer. With financial support from the Rapoport Foundation, we opened and have been operating the Bernard and Audre Rapoport Vision Center since January 2020. All students ages six and up at Transformation Waco and Waco ISD campuses can receive a free eye exam and glasses while visiting our staff optometrist. We hope that seeing a doctor while at school will reduce the need for students to leave school because they are sick and will A G.W. Carver and Indian lead to fewer absences.

Spring Middle School family

enjoys a meal at the campus At Alta Vista Elementary, the Waco nonprofit Inspiración Thanksgiving Luncheon. works under TW supervision to empower at-risk Latino families by fostering parenting knowledge and skills that directly impact children’s development. Community members frequent our campuses with the STARS Book Club reading to our students, and volunteers also form lasting relationships in our free afterschool programs. Our Afterschool Academies feature a variety of enrichment topics, including STEM, art, drumming, dancing and gardening. Last summer, we also partnered with McLennan Community College Kids Camp, the Doris Transformation Waco leaders Miller YMCA and Waco Civic Theater to offer enrichment and staff participate in race equity work during programs during the break.

Transformation Leaders

Because of the determination and dedication of our Network’s #getREAL Summer educators, leadership and community partners, we Conference. are making strides in recovering unfinished learning and building on the successes we established prior to the pandemic. With the right opportunities and support, we are confident that we can join together to build world-class schools that exemplify excellence. n

36 | SPRING 2022

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by Fiona Bond, Executive Director, Creative Waco

T

he “wow factor” that great art brings to public spaces is a visible, obvious quality of life win; but it turns out that there are multiple, measurable ways that cultural arts experiences make humans more happy, connected, successful, and hopeful…and Waco is increasingly getting support and recognition for this.

and Hemisphere Aerospace sponsored “Greenhouse” arts business development program, recipients of our emergency relief for individuals and businesses whose revenue was decimated due to COVID emergency measures, and/or participants in our various community arts programs during the pandemic.

People across our community were breathing a (premature, as it turned out) sigh of relief in April 2021.

Finally, it seemed, the pandemic might be subsiding enough to permit carefully planned public events.

Creative Waco took the plunge, and announced “Wacotown Chalk + Walk”, an opportunity to view Austin Avenue resplendent with 55 temporary artworks made from professional grade chalk paint (it’s “a thing”) on pavement and walls, sponsored by local businesses, accompanied by over 100 creative vendors selling food, art and fashion. It provided a much-needed boost for creative businesses that rely on festivals and events for their income, but more importantly, it was a joyful reminder of how much “In Real Life” (IRL) experiences have a kind of magic that is almost impossible to fully replicate in the virtual realm. The event attracted over 12,000 people. Seventy five percent of vendors exceeded their weekend’s sales goals by lunchtime on the first day, and the event delivered an estimated economic impact of $2 million. We knew on a very granular level how important these wins were, as over 60 of those artists and vendors were direct beneficiaries of our TFNB

Beyond those economic wins, the sense of joy, connection, and shared exuberance that weekend was palpable, and was remarked on across the board by artists, vendors and visitors in conversation, and in their evaluations…perhaps because these kinds of experiences had been so visibly and painfully missing.

38 | SPRING 2022

The Chalk Festival became a powerful catalyst for further experimental programming. City Center Waco partnered with Creative Waco, Waco Civic Theatre, Waco Community Choir, The Hispanic Chamber, school districts and others to activate the pedestrianized 7th street plaza now festooned with chalk murals, and a magnet for visitors. Over the Summer and Fall, this has become a safe outdoor space to present musical theatre, gospel music, salsa dance nights, open mic opportunities, pop-up markets, and much more.

In a season that has been characterized by separation, division, anxiety, uncertainty and fear; shared creative experiences can offer a powerful antidote that makes us more resilient as individuals and as a community. Visual art, music, theatre, dance, film, festivals and cultural

events present “IRL” opportunities to come together unfettered by the forces that divide.

is creating exciting opportunities not just for our arts innovators, but for our whole community.

Pre-pandemic, there was already a strong body of research from economists like Richard Florida, and local legend Ray Perryman showing that communities which do a good job of investing strategically in creative and cultural arts growth and infrastructure experience

In November 2021, National Endowment for the Arts chose Waco as one of only four cities in Texas (the only city under 500,000 population) to redistribute grant funds from the American Rescue Plan for arts projects and programs designed to re-ignite the economy postpandemic, to reconnect people around shared cultural experiences, and to promote diversity, equity and inclusion.

• Stronger economic development • Better attraction and retention of talent • Livelier entrepreneurial culture • Better educational outcomes (at all levels) • More pathways out of poverty • Reduced crime • Enhanced community pride • Increased prosocial behavior and sense of connection and belonging • Better quality of life As we process the impact of the pandemic years, there is emerging research that shows the potency of the cultural connections we lost when live events could not take place.

Meanwhile, back in Waco and McLennan County, our community is attracting new attention and resources for this work. Waco is at a “goldilocks” moment due to our current stage of development, our population size and demographic spread, our recent cultural flourishing, and the fact we have been able to track strong impact data around arts investment and growth. As a result, two major national programs have selected Waco, and this

In the same month, Creative Waco received a two-year grant from Emily Hall Tremaine Foundation to become the first city in Texas to pilot the highly successful AIR Institute program, whose community-facing workshops help creatives learn business skills and businesses unlock their creative potential. It’s a win for artists, businesses, and a powerful funnel into entrepreneurship (we are proud to partner with Waco’s strong entrepreneurship and small business ecosystem), and cross-sector community-focused problem-solving. We are thrilled that Waco will also be the first community nationwide to offer this program bilingually.

We want to invite our Greater Waco business sector to get curious and help us figure out how to unfold these opportunities for maximum benefit, and decide where we go next. What would it take for Waco to truly become an arts hub and a cultural destination? What would that mean for Waco’s people and places? Currently, every dollar we invest in our non-profit arts sector leverages an average $17.00 in direct spending, an additional audience spend (e.g. on beverages, food, and transportation of $17.50, and generates a local tax revenue of $2.05 (data from Waco-specific Americans for the Arts AEP5

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study, 2016). That’s huge! Not only is that already a great return on investment for our community, but layer onto this the quality of life and prosocial impacts listed above that we know are consistently correlated with arts investment, and we think that makes a compelling case that investing in our city’s artistic growth and cultural infrastructure is a powerful win for everyone, and from every angle.

If you are interested in being part of this vision for our community, there are some great ways we’d like to invite you and your business to be part of the magic, and part of Waco’s cultural growth: • You can be a supporter by doing cool things and having fun. Whether it’s symphony or salsa, beats or ballet, new theatre or new art center, your participation and patronage matter. If you really love something, become a member or season ticket holder. Learn what’s happening in an instant at wacoinsider.com • We’re about to launch the next Chalk Waco Festival featuring “art, food, fashion and fun”, May 14-15. Whether you are an artist, vendor, performer, designer or sponsor, we’d love to find your perfect spot. Email julie@creativewaco.org for info • Thanks to another NEA grant, we are creating a Public Art Strategic Plan for Waco. If you care about sculpture, murals, placemaking, history, and urban design, sign up to participate in the online survey and consultation process at www.creativewaco.org/master-plan-interest-form • We just worked with City of Waco and Keen Independent Research on a feasibility study for a new performing arts center for downtown Waco. If you’d like to be part of the “idea to opening night” process, and have applicable skills, resources or expertise, please email Bri@creativewaco.org

40 | SPRING 2022

• If you are a creative that would like to become more business savvy, a business person that would like to explore how creativity could help you level up, or a community organization that wants to take a creative problem-solving approach to a knotty issue, the new AIR Institute program could be your launchpad. Contact Program Director Sol@creativewaco.org • We are always looking for people from our business community to engage with our ARTPrenticeship program that teaches talented high school students the skills needed to take a creative idea from concept to completion by painting fabulous murals in prominent community locations. Each apprentice has a professional artist mentor, and a community member or business that sponsors their individual success. This workforce development program delivers opportunity, career readiness, and beauty for our city. Contact Stefanie@creativewaco.org • If you have a well-located wall that could be transformed by a mural, an event that needs a musician, or a sales team that could use some theatre-led coaching, we have an online mural inquiry process and a creative directory.

You’ll be amazed what you can find! Check out www. creativewaco.org/mural-interest-form

• If you have kids or grandkids, you may be interested to discover our Creative Summer Camp Calendar. You can find it at www.creativewaco.org/summercamps We need connective experiences that give us reasons to gather in person uncoupled from all the things that separate us. Experiencing art, craft, music, theatre, dance, literature, film and storytelling of all kinds not only enriches our quality of life, but gives us and our children an architecture for unity, creativity, connection…and hope.

“The success of my family’s business depends on finding and cultivating a creative and innovative workforce. I have witnessed firsthand the power of the arts in building these business skills. When we participate personally in the arts, we strengthen our ‘creativity muscles,’ which makes us not just a better ceramicist or chorus member, but a more creative worker—better able to identify challenges and innovative business solutions.”

Christopher Forbes, Vice Chairman, Forbes, Inc., in Americans For the Arts’ “Arts & Economic Prosperity” report, 2016. n

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Project Lead the Way Teachers Brady Gibson and Susan Jones, and 2020 Graduate Ben White

by Traci Marlin, Director of Communications, Midway Independent School District

Midway Independent School District (MISD) is one of the largest school districts in the Greater Waco area and serves thousands of students. A $31 million, 57,000-sq. ft. investment in building the community’s future workforce opens this August nearly adjacent to Waco’s Industrial Park. Midway High School’s massive new wing expands the campus capacity by 400 students, and it is entirely dedicated to Career & Technical Education (CTE) programs that align with some of the strongest job needs: Information Technology, Health Science, and Engineering.

Many of these programs require specific facilities and industry-grade equipment and software so students are learning skills that can be immediately applied and transferred into the workforce.

New CTE facilities will allow for student growth and access to industry-standard equipment and technology in Engineering; Computer Science and Cybersecurity; Health Science and Biomedical Science; A/V Production and Communication; Graphic Design and Commercial Photography; and Fashion Design. A portion of the construction project opened during the 2021-2022 school year providing students with upgraded facilities used to study Welding and Agriculture Mechanics.

Primarily due to the booming population in the MISD area, Midway facilities are expanding from prekindergarten services through high school college credit programs. In the past five years, the student enrollment in Midway ISD has grown by nearly 850 students and it is projected to climb an additional 2,300 students in the next few years.

Facilities opening for fall 2022 include construction of one new elementary school, and renovations to current campuses that will create another new elementary campus and a second middle school for the district. The former Food Lion in Hewitt has an entirely new facade 42 | SPRING 2022

Computer Programming Teacher BJ Williams with Superintendent Dr. George Kazanas

and purpose as the district’s information technology center, staff training center, and the launch of Midway High School’s new Horizons Program. Horizons will serve 100 students in a non-traditional high school environment focused on work-study or early college credits. Renovations also include significant upgrades to Midway Middle school, as well as HVAC systems and roofs across the district.

Such growth is indicative of the district’s highly soughtafter programs. As a 1:1 district, every single student is issued an iPad managed and equipped by the district for future-focused learning. Students are in fact future ready as indicated by a 91.4% College, Career and Military Readiness rating. 99.8% of the students graduate not only just walking the stage, but staying with their class cohort, with 100% college acceptance through MCC. Teachers are prepared and supported for successful, innovative classroom learning through Texas’s best professional development program (Learning Forward’s Outstanding Professional Development Award 2022), and professional learning systems such as the district’s new teacher mentor program and Texas’s only in-house National Board Certification program.

Midway High School is the Waco area’s largest high school, competing in UIL 6A athletics and fine arts. For well over a decade, MISD has been named one of the Nation’s

WORKFORCE DEVELOPMENT THROUGH MIDWAY ISD CTE PROGRAMS

BY THE NUMBERS: 2603 students are enrolled in

one or more CTE courses in 7th – 12th grades

1536 high school students at

MHS are enrolled in a full pathway or sequence of CTE courses that align with a specific industry/career.

521 high school students at

MHS are enrolled in one or more CTE courses for exploration/interest purposes

• Ag, Construction, Manufacturing

965 seats

• Arts, A/V Communication

571 seats

• Business, Marketing, Finance

622 seats

• Education, Human Services

462 seats

• Health Sciences

764 seats

Midway High School Career & Technical Education wing design renderings

• Hospitality

139 seats

• Information Technology

207 seats

• Law

155 seats

• STEM Engineering

621 seats

• General Career Development

26 seats

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Best Communities for Music Education by the NAMM Foundation due to the significant investment in education in the arts beginning in prekindergarten.

Midway schools host the area’s only orchestra program beginning in 6th grade. Students in choir, band, and orchestra perform and compete at the state level for UIL and TMEA on an annual basis.

for a well-rounded education that can benefit all students with the ultimate goal to prepare students to excel in a global society. n

Pride in athletics excellence runs deep from a rich history of state-level success. Several dozen athletes sign to play at the collegiate level every single year. Midway Athletics fosters quality training in early years through community partnerships that can utilize MISD’s facilities including an indoor full-length football and soccer field. Midway High School also has the only school swim and water polo teams in the Waco area.

Midway ISD provides age-appropriate introductions and integrations with Career and Technical Education, Fine Arts, and Athletics beginning in elementary schools. Together, these programs provide robust opportunities

Renovations to convert River Valley Intermediate to a middle school will nearly double the campus size to house middle school students and extracurricular activities. Photo courtesy of Mazanec Construction 44 | SPRING 2022

Construction is underway in the interior of Midway High School’s CTE wing, which will be completed this summer. Photo courtesy of Mazanec Construction

JUNE 13 -16 JOIN THE DELEGATION! MORE INFORMATION & REGISTRATION:

WACOCHAMBER.COM/FLY-IN

JOIN US FOR THE POPULAR

STATE OF

LUNCHEON SERIES THIS YEAR STATE OF

CITY & COUNTY STATE OF

STATE STATE OF

NATION DATES WILL BE ANNOUNCED SOON

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by David Taylor, Owner and Co-Founder, Waco Surf

M

y happy place, where I feel the most alive and at peace, is in the ocean surfing. There are very few things in the world that bring me more joy than frolicking in the waves with my loved ones, friends and perfect strangers. One thing I’ve learned from a lifelong passion for surfing is, the more joy I create for myself and for others, the better my quality of life. This philosophy is the driving force behind Waco Surf. Whether you are seven or 70 years old, beginner or surf-crazed Texas local, riding a wave is like no other experience in the world; it’s magical!

The experience ignites something within that forces a smile onto your face. I get to see the smiles every day, from all walks of life; people coming from across the world to experience this magical place in Waco, Texas. The uniqueness of Waco Surf lies not only in the world-class surf experience but in the community that aligns with a culture based on having fun, seeking adventure and living life to the fullest. In the water we are one; like-minded individuals chasing the incomparable experience of riding energy.

46 | SPRING 2022

Waco Surf is currently the only man-made surf resort in North America. The resort is located off Highway 84, just 10 miles northeast of downtown Waco. We offer a wide range of amenities, including the newly remodeled Waco Surf Hotel equipped with a brand new 20 person hot tub right on the beach, numerous food and beverage options, the world’s longest lazy river, a giant slide for thrill-seekers, a wake-boarding cable park, RV hook-ups, Lemur Island, deer sanctuary and seven family friendly lakefront cabins with a community fire pit fit for s’mores! While surfing is a major component of the business, our long-term goal is to enhance the family experience for the whole resort. Future development plans include an adventure lagoon for kids, standingwave, pickle-ball courts, pump track and a mini golf course. n

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ON THE MARKET

724 Austin Avenue The Historic Waco Hippodrome Grand Spanish Colonial located in Downtown Waco with four spaces available: o First floor restaurant and bar (3,755 SQFT) o Second floor formal flex space (2,128 SQFT) Bar/lounge (1,513 SQFT) o Rooftop restaurant and bar (2,453 SQFT) • Bar and restaurant equipment in each space is included in the lease.

• Located on the Silo District Downtown Trolley route and some of Waco’s greatest attractions • Zoned C4 Commercial with nearby operating event and entertainment venues to draw traffic • Full-service lease with negotiable terms; all spaces are turnkey • Marketed by Turner Brothers RE – Shane Turner 254-271-0218 & Josh Barrett 254-722-9587 For more information on available properties, including demographic reports and surrounding businesses in Greater Waco, visit WacoProspector.com or call (254) 757-5627

48 | SPRING 2022

724 Austin Ave, Waco (20 Min Drivetime) Population (20 Minute Drive Total; 2021) # of Households Median Age Median Household Income College Degree+ Labor Force (20 Minute Drive) Employed Unemployment Rate Consumer Expenditures (20 Minute Drive) Shelter Transportation Food & Beverage Healthcare Entertainment Top 5 Industries (3 Mile Radius) Retail / Wholesale Other Services Health / Social Services / Education Information / Professional Services / RE Banking, Finance, Insurance Source: Info USA

Value

214,849 81,282 32.4 years $70,693 36.3% 103,674 95,856 6.27% Anually, Per Houshold $11,513 $9,872 $8,506 $4,624 $4,079 Count (%) Employees Sales (in $000) 906 (25.8%) 10,202 $2,251,469 629 (17.9%) 3,145 $153,176 605 (17.2%) 8,284 $225,382 557 (15.9%) 3,480 $430,073 313 (8.9%) 1,719 $425,247

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MARKET REPORT

Messer

Industry: Manufacturing Market: Regional Messer, a Germany-based manufacturer of gasses for commercial and industrial use, announced its selection of a site in the McGregor Industrial Park for its first solarpowered operation. The company will invest over $50 million into this new air separation unit, creating 19 new high paying jobs. This is the sixth German company to select McLennan County since 2013.

MARCH HOUR ECONOMY The Greater Waco Chamber hosted three lead engineering staff for the Texas Department of Transportation (TxDOT) and the Texas A&M Transportation Institute (TTI) at the first Hour Economy of 2022. Clayton Zacha, Jeff Jackson and John Habermann met with a full house to share the latest on the My35 and the Loop 340 Mall to Mall projects under construction in the community. These massive projects will impact safety, mobility and accessibility

for citizens and visitors alike, and both projects are part of a larger plan to support the rapid growth in Central Texas for years to come.

Each quarter, this event provides a brief overview of the economic index and recently announced projects.

We also invite different guest speakers to present on relevant subjects including emerging economic trends and new developments in our community.

PRESENTING SPONSORS

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GOLD SPONSOR S

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ECONOMY IN FOCUS

UNEMPLOYMENT RATE JANUARY 2022

130,750

4.4% 4.8% 4.2%

UNITED STATES

JANUARY 2021

LABOR FORCE

6.8%

UNITED STATES

TEXAS

7.3% TEXAS

JANUARY 2022

WACO MSA

129,001

6.1%

JANUARY 2021

WACO MSA

Ec n i Ou lo U.S. Average Composite: 100 WACO COST OF LIVING Third Quarter 2021

Source: 2021 Data Purchasing Power

PURCHASING POWER

COMPARISON CITIES

Housing:

74.0

Chattanooga, TN:

91.9

Groceries:

79.5

Asheville, NC:

102.4

Utilities:

106.5

Greenville, SC:

90.9

Transportation:

92.9

Richmond, VA:

96.5

Health Care:

93.2

Colorado Springs, CO:

109.1

Misc. Goods & Services:

97.1

Kansas City, KS:

94.6

POST JOBS FIND JOBS LEARN MORE 52 | SPRING 2022

Waco Composite: 88.5

Hour Economy provides a quarterly overview of the economic index and recently announced projects followed by a guest speaker discussing topics like emerging economic trends and developments in Waco, all in one hour.

PRESENTING SPONSORS

WacoChamber.com/events

At Technology Business Briefing, attendees learn about regional and national tech-driven innovation.

Hosted quarterly, this program features experts highlighting new technological advances.

PRESENTING SPONSORS

WacoChamber.com/Events WACOCHAMBER.COM

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LUNCH CONNECTIONS The Waco Young Professionals (YP) is an opportunity for professionals between the ages of 21 and 40, who call the Greater Waco area home, to network and develop professionally. Whether Waco has been home for years or just a few months, there is opportunity for anyone to forge new relationships within the organization.

Each month, the Waco YPs meet for our membership lunch, called the Lunch Connection. These lunches provide an opportunity to congregate the entire membership base for networking and gather wisdom and knowledge from a guest speaker. Guest speakers discuss topics such as current events, skills that every young professional need, or a story of career inspiration. Every time a YP attends a Lunch Connection, they will leave with a new professional connection and a tangible take away to apply to their professional life.

YP gatherings invoke a sense of community among young professionals from a wide range of industries. A list of upcoming Lunch Connections, including the guest speaker who will be present, can be found on the Waco YP social media. n 54 | SPRING 2022

“The Waco Young Professionals makes networking and professional development a true joy. From the luncheons and industry tours to the special events, everything is tailored to building a sense of community among the rising generation of Waco leaders. I have learned the answers to questions I didn’t realize I was asking and made some wonderful friendships along the way. I’m always looking forward to the next YP event.”

-Drew Bushman, The Bushman Law Firm, LLC

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CHAMBER NEWS

GREATER WACO CHAMBER HOSTS MIDTEX FARM & RANCH SHOW For more than 60 years, the Greater Waco Chamber of Commerce has hosted the MidTex Farm & Ranch Show. This year, with presenting sponsor, United Ag & Turf, we welcomed hundreds of farmers, ranchers and their families to the Extraco Events Center’s BASE Facility to see the latest in farming and agriculture technology. We also partnered with the Blackland Income Growth (BIG) Conference to offer classes about beef, cotton, rural land management, grain, and more, with CEUs available for certain courses. n

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GREATER WACO CHAMBER LAUNCHES TALENT RECRUITMENT INITIATIVE The Greater Waco Chamber of Commerce, in partnership with the City of Waco, McLennan County, Cargill, Hello Bello, L3Harris and Mars Wrigley Confectionery, has launched a national talent recruitment initiative, called inWACO, as part of its strategic priority to attract and retain talent in Greater Waco. The Chamber’s economic development strategic plan includes concentrated efforts to strengthen the workforce pipeline in the community.

The Greater Waco Chamber has designed a robust, nationalin-scope, targeted campaign to help meet the needs of employers in Waco and McLennan County. The campaign will deliver messaging to individuals with identified characteristics that align with the community’s needs.

Working closely with area employers and partners, the Chamber has identified high demand, high growth jobs that align with targeted industry sectors and launched the campaign based on recruiting individuals who fit these characteristics. This dynamic campaign may evolve over time as new or different needs arise in the community.

The website is available at inWACO.com. n

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CHAMBER NEWS

NEW DIRECTOR OF PUBLIC POLICY & CHAMBER FOUNDATION Jacob Hogan joined the Greater Waco Chamber of Commerce in January 2022 as the Director of Public Policy and Chamber Foundation. He leads the public policy work at the Chamber, JACOB HOGAN working alongside our Public Policy Committee and our local, state and federal elected officials to create the best business environment for the Greater Waco community. He also leads the Waco Chamber of Commerce Community Development Foundation.

Hogan previously worked in Baylor University Hankamer School of Business’s John F. Baugh Center for Entrepreneurship & Free Enterprise and in U.S. Rep. Bill Flores’s Waco district office prior to his retirement from Congress in January 2021.

Hogan moved to Waco in 2012 from Arlington, Texas to attend Baylor University and earned a degree in Political Science and Public Relations. His wife, Brianna, is a nurse at Baylor Scott & White Medical Center – Hillcrest and they have one daughter.

In their free time, they enjoy cheering on their Baylor Bears and Dallas Cowboys and checking out Waco’s newest restaurants and shops. n

RICK TULLIS NAMED PUBLIC POLICY COMMITTEE CHAIR Early in the year, Rick Tullis was named the Greater Waco Chamber’s new Public Policy Committee Chair. In this position, he will provide guidance and direction while he works alongside Chamber leadership and subcommittees to keep Chamber members and stakeholders engaged and informed.

“We appreciate the leadership that Ryan Lindsey has provided during his tenure as Chair,” said Jacob Hogan, Director of Public Policy and Chamber Foundation.

“We are excited about Rick’s goals and passions as we continue to work to make Waco a great environment for businesses to thrive.” n

NEW RESOURCE DEVELOPMENT COORDINATOR

NEW RESOURCE DEVELOPMENT MANAGER

Magen Sepeda joined the Chamber in January 2022 as the Resource Development Coordinator. She provides support to the Chamber team, schedules ribbon cuttings and other membership events and coordinates Chamber meetings.

Lupe Teichelman joined the Greater Waco Chamber team in January of 2022 as the Resource Development Manager overseeing Chamber memberships and select networking events. Teichelman LUPE TEICHELMAN grew up in Eagle Pass but has called Waco home for the last 20 years. Teichelman attended Tarleton State and graduated with a B.A. in Business Management, a member of Delta Mu Delta, and is fluent in Spanish. Lupe and her husband reside in the China Spring area. They have two sons, Geoff and Christian. n

MAGEN SEPEDA

She is from the small town of West, Texas, which is right outside of Waco. She attended McLennan Community College in Waco where she received her associate degree. She will graduate from Texas Tech University in May 2022 with her bachelor’s degree in University Studies with concentrations in Human Resource Development, Communications, and Family Life Studies.

Outside of the Chamber, Sepeda is a mom to her threeyear-old son, Milo. She enjoys exploring Waco and spending time with her family. n 58 | SPRING 2022

COMMUNITY RAISES FUNDS FOR SCHOLARSHIPS AT 2022 FREEDOM BALL The Greater Waco Chamber and the Greater Waco Aviation Alliance hosted Freedom Ball, with presenting sponsor, Parsons Roofing, in February at the Waco Convention Center.

Freedom Ball was established more than 12 years ago and is a patriotic celebration honoring active-duty service men and women and veterans, with a focus on saluting those who have sacrificed so much for our nation.

This year, the Chamber welcomed honorary chair, Valerie Robinson, who avidly supports the military. The event featured live music, dinner, drinks, dancing and more.

Net proceeds from the event benefit the Greater Waco Aviation Alliance Scholarship Fund, providing scholarships to McLennan County high school and college students pursuing aviation, aerospace and engineering careers and supports target industry marketing of Greater Waco’s aerospace industry. To date, the Alliance has distributed nearly $200,000 in scholarships to almost 100 Central Texas high school and college students. n

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MEMBER NEWS

MAGNOLIA NETWORK LAUNCHED IN JANUARY 2022

Magnolia Network showcases carpenter Clint Harp, who travels cross-country to look at historical restorations in the series “Restoration Road,” and a special will highlight local artist Brad Settles, who recently led the design and painting of a three-story mural on the back exterior wall of the Waco Hippodrome.

The network originally was planned to debut in October 2020, but the COVID-19 pandemic and its disruptions delayed its cable television appearance. Magnolia Network programming first appeared last January on the Discovery+ streaming service, and more programs became available in July to Discovery+ subscribers through Magnolia’s new phone app.

The Gaineses’ original reality series “Fixer Upper” featured the couple working with home buyers on a house

photos by Rod Aydelotte, Waco Tribune Herald

The Magnolia Network, created by Joanna and Chip Gaines, launched on the streaming service Discovery+ in early January. It was the return of the couple to cable TV, where the pair got their start on HGTV’s home renovation series “Fixer Upper” in 2013. The Magnolia Network, which replaced the DIY Network, offers more than a dozen original series covering cooking, home repair, home decorating and design, motivational stories and business entrepreneurs’ real-world experiences.

renovation, with Joanna designing the renovation and Chip overseeing its implementation.

Its mushrooming popularity over five years made it one of HGTV’s most viewed programs with up to 5 million viewers per episode. n

WACO CONVENTION CENTER CELEBRATES 50TH ANNIVERSARY: ENRICHING LIVES AND MAKING MEMORIES The Waco Convention Center turns 50 years old in 2022. A come-and-go reception was held in January with remarks and a retrospective of the Waco Convention Center’s history.

The Convention Center’s original grand opening celebration took place in January 1972 and featured a week’s worth of entertainment, with top headliner Peter Nero. The original building, consisting of a much smaller footprint, cost nearly $2.6 million to build.

In 1988, McLennan Hall, Bosque Theater, and DeCordova Rooms were added to accommodate larger events, at a cost of $1.2 million.

The building enjoyed a $17-million top to bottom renovation in 2012, which added a new wrap-around foyer for McLennan Hall, more lobby space, escalators, and much more.

60 | SPRING 2022

“The Waco Convention Center has been the place for so many Wacoans to make memories over the years,” said Interim Conventions and Tourism Director, Dan Quandt.

“Weddings, graduation ceremonies, quinceañeras, dances, and of course conventions have all been held here. These events become part of our lifelong memories. We look forward to serving Waco for the next fifty years and beyond.” n

BAYLOR UNIVERSITY EARNS PRESTIGIOUS RESEARCH 1 STATUS Baylor University has been named a Research 1 university by the Carnegie Classification of Institutions of Higher Education, joining the nation’s top-tier research institutions as a doctoral university with very high research activity and elevating Baylor as a preeminent Christian research university.

Baylor joins fellow Carnegie R1 institutions in Texas in UT-Austin, UT-Dallas, UT-Arlington, UT-El Paso, UT-San Antonio, Texas A&M University, Texas Tech University, University of Houston, University of North Texas and fellow private institution, Rice University.

Carnegie reclassifies institutions every three years. R1 universities meet benchmarks across 10 indicators, including research expenditures, research doctorates awarded and number of research staff in science and engineering fields.

In August 2019, Baylor University officially announced plans to pursue Research 1/Tier 1 (R1/T1) recognition by building on Illuminate, which launched in 2018 and accelerated the quest toward preeminence as a Christian research university.

The University had anticipated reaching R1 status by 2024.

“This is a moment of exuberant joy for Baylor University. It has been a labor of love for so many people,” said Baylor Provost Nancy Brickhouse, Ph.D. “As we look ahead to the

future, achieving R1 designation will make it easier for us to continue our growth in recruiting world class faculty, graduate and undergraduate students and to attract people who are serious about research and want to be at a place with a compelling Christian mission like Baylor. It’s to the glory of God that we do this, and we now get to double down further in pursuit of the impact we hope to have as a Christian research university.”

“This has truly been a collective effort to achieve R1 designation — many people over many years have played a role in seeing this through,” said Baylor Vice Provost for Research Kevin Chambliss, Ph.D. “Our administration, faculty, staff, deans and more have rallied around this vision and done the work to make it happen. It’s an incredible time to be here at Baylor University, and we’re poised even more definitively for growth in the years ahead because of all that has been implemented to make R1 recognition a reality.” n

MAYBORN MUSEUM HOSTS DINOSAUR TRAIN EXHIBIT Mayborn Museum will host Dinosaur Train: The Traveling Exhibit, an exhibit based on The Jim Henson Company’s popular PBS KIDS TV series. Dinosaur Train: The Traveling Exhibit features a curious Tyrannosaurus Rex named Buddy who travels the world to discover everything there is to know about dinosaurs. This exhibit will transport kids back to the time of dinosaurs and encourage basic scientific learning through fun, hands-on activities.

“Mayborn Museum is honored to host this new exhibit,” said Charles Walter, Mayborn Museum director. “For many young people, this unique exhibit could be the educational catalyst that sparks a life-long interest in science.”

Broadcast locally on the KAMU, Dinosaur Train embraces and celebrates the fascination that kids have with both dinosaurs and trains, while encouraging basic scientific thinking skills. Kids will be able to join Buddy and his adoptive Pteranodon family on a whimsical journey to unearth basic concepts in life science, natural history and paleontology.

Dinosaur Train: The Traveling Exhibit will be free with Museum admission and will be at the Mayborn Museum through May 1. n WACOCHAMBER.COM

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MEMBER NEWS

WACO CITY COUNCIL APPROVES DEAL WITH BAYLOR ON DOWNTOWN BASKETBALL ARENA, SURROUNDING DEVELOPMENT The Waco City Council approved a deal with Baylor University intended to set up $700 million in downtown-area riverfront development with Baylor’s beautiful new basketball arena as a centerpiece.

The city council approved the nonbinding deal, along with contracts with several firms to provide design or consulting services, after a joint meeting to discuss the plans with McLennan County Commissioners.

The City of Waco will partner with Baylor University to fund the new home for the university’s basketball teams on the downtown riverfront, one that would double as a city-run performance venue and anchor a larger development.

During the meeting, Waco City Manager Bradley Ford said the city’s desire to develop the riverfront area dates back to at least its 1968 comprehensive plan. He said the agreement with Baylor is “monumental.”

“What results is that we’re provided with a facility, an amenity, a district that’s beyond comparison, that’s beyond comparison for cities of our size,” Ford said.

The City is planning to make a Tax Increment Financing Zone contribution to Baylor’s Paul and Alejandra Foster Pavilion. That facility is slated for completion in 2024 and

will double as an entertainment venue for the city, which would be able to book events in the space throughout the year.

The Foster Pavilion will take up about 245,000 square feet, and its lobby will take up about 6,000 square feet.

The concourse on the upper floor will be open to the seating bowl, letting people standing in line for concessions or heading to the restroom look out at the arena. n

GENE HAAS FOUNDATION GIVES $80,000 STATEWIDE THROUGH THE TSTC FOUNDATION TO SUPPORT PRECISION MACHINING PROGRAM Anyone can dream up an idea, but it takes manufacturing to bring that dream to life.

“Without manufacturing, nothing gets made,” said Matt Sykora, a representative for Haas Automation.

Such a crucial facet of the economy requires highly trained workers, which Texas State Technical College works to provide with its Precision Machining Technology program.

During the fall 2021 semester, the Gene Haas Foundation gave a total of $80,000 through The TSTC Foundation to support six of TSTC’s campuses across the state. Campuses in East Williamson County, Fort Bend County, Harlingen, Marshall and North Texas each received $12,000. TSTC’s campus in Waco received $20,000.

degree in Precision Machining Technology (PMT) and a certificate of completion in Machining. The Fort Bend County, Marshall and Waco campuses also offer an occupational skills award in Basic Machining.

All six campuses offer an Associate of Applied Science

“My degree has afforded me a life that really was beyond

62 | SPRING 2022

Sykora, a TSTC graduate himself, presented the gift at TSTC’s North Texas campus.

what I dreamed of,” he said. “Over the years, Haas has entrusted TSTC with millions of dollars that’s allowed students to be taught on state-of-theart equipment. It’s actually something I find a lot of joy in doing.”

Rusty Hicks, The TSTC Foundation’s corporate development officer for North Texas, looks forward to the scholarships the gift will create for students on his campus.

“This has a huge impact, as many of these students are still experiencing tough times due to COVID-related issues,” he said. “A special thank-you to the Gene Haas Foundation for truly making a difference with their very kind and generous donation.”

Pete Rowe, The TSTC Foundation’s Vice President of External Relations and the field development officer for the Waco campus, celebrated the partnership between the college and the Gene Haas Foundation.

“They provide equipment to train our students on, they provide scholarships, they hire our graduates,” he said. “They’re just very generous to us. It’s just a first-class organization from top to bottom, and TSTC is very fortunate.”

TSTC recognizes that manufacturing is an essential facet of the economy and is certain that its Precision Machining Technology graduates have a bright career ahead of them. The program is part of TSTC’s Money-Back Guarantee.

If graduates do not get hired in their field within six months of obtaining their degree, TSTC will refund their tuition.

The Gene Haas Foundation was established in 1999 to support the needs of the local community. Its founder, Gene Haas, is the CEO of Haas Automation Inc., a maker of computer numerical controlled (CNC) machine tools.

Learn more about TSTC at tstc.edu. n

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RIBBON CUTTINGS

Waco Memorial Funeral Home and Cemetery Ribbon Cutting on November 2, 2021

At Waco Memorial, one of the most respected Waco, Texas funeral homes, we’re here to listen, to offer words of comfort, and to ensure the services you’ve chosen are what your loved one would have wanted. We are also prepared to talk with you about cremation services; we have ample expertise in conducting honorable military and veteran funerals; and we can walk you through pre-planning, helping you lay out your wishes and enjoy peace of mind.

Mike Wilfong, General Manager 6623 IH-35 Waco, TX 76706 (254) 662-1051 WacoFHMP.com

City Ranch Boot

Ribbon Cutting on November 11, 2021

QuickHIT Fitness Labs

Ribbon Cutting on November 5, 2021

At QuickHIT Fitness Labs we specialize in completely private, one-on-one fitness sessions. Each session is tailored specifically to each client’s needs and goals. Everything we do is 100% backed by proven exercise science to help you reach your fitness goals. Lose inches, weight and body fat while gaining strength, flexibility, and mobility with us!

Mike Ilfrey, Owner 611 Hwy 6 Unit 113 Waco, TX 76710 (254) 235-1140 QuickHitFit.com

Envision Group – Kelly Williams Realty/KW Land Ribbon Cutting on December 1, 2021

Experience your own piece of Texas tradition. From the ranch to the boardroom or simply for day-to-day wear, you’ll find it all at City Ranch Boot Company in Waco, Texas. With a 40-year history in Waco, TX, and a great future ahead; the owner, Jay Kelly, wants to help customers further the Texas tradition and experience of owning a well-made pair of boots that reflects who you are and will stand the test of time.

Envision Realty Group is the only Mega Agent Office within the Keller Williams Advantage brokerage in the Waco area. In 2021 we sold 201 units, resulting in $51 Million in sales! We are driven by our mission to deliver a higher level of commitment and service to our clients, team, and industry professionals. Whether you are looking to buy, sell or invest. Envision Realty Group will be with you every step of the way!

Jay Kelly, Owner 10567 N River Crossing Ste B Waco, TX 76712 (254) 855-7225 CityRanchBoot.com

Susan Galgano 3701 W Waco Dr Waco TX 76710 (254) 300-7989 EnvisionGroupKW.com

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SPONSORED BY

Northern Tool + Equipment Ribbon Cutting on December 3, 2021

The Northern Tool + Equipment store in Waco, Texas opened its doors in December of 2021 and offers Texas residents a wide selection of portable generators, pressure washers, air compressors, power tools, welding equipment and many more quality equipment products. Family owned and operated, Northern Tool + Equipment always puts the customer first.

They’re backed with the product expertise and customer care you can always count on. As a trusted family business, we honor and serve those who do the tough jobs.

Jess Elliot, General Manager 2339 S New Road Waco, TX 76711 (254) 651-2600 NorthernTool.com

Waco Hearing Center

Ribbon Cutting on January 20, 2022

Waco Hearing Center celebrated its Grand Opening on January 10. Located inside Heart of Texas Physical Therapy, Waco Hearing Center exists to improve the lives of those with hearing difficulties by providing diagnostic hearing testing, customized treatment, and ongoing care. Dr. York has worked as an audiologist in Waco since 2009 and has enjoyed helping thousands of patients of all ages improve their quality of life through hearing solutions.

Lauren York, Audiologist 5016 W Waco Dr Waco, TX 76710 (254) 878-4040 WacoHearingCenter.com

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NEW MEMBERS

PRESENTED BY

25N Coworking 510 Austin Ave, Ste 1000 Waco, TX 76701 (254) 237-2850 25NCoworking.com

CENTURY 21, Icon 1512 Lake Air Dr, Ste 117 Waco, TX 76710 (254) 633-2121 IconWaco.C21.com

Alliance Dealer Services 1321 Upland Dr, Ste 9116 Houston, TX 77043 (281) 467-7598 AllianceDealerServices.com

Chisholm Landing 2001 Hwy 6 Waco, TX 76705 (254) 722-9966 ChisholmLanding.com

Board of Advisors Amazon 2000 Exchange Pkwy Waco, TX 76712 Amazon.com

Chris “Polar Bear” Gatlin Real Estate 812 N 42nd St Waco, TX 76710 (254) 498-0986

Generator Supercenter of Central TX 4400 State Highway 6, Ste 100 College Station, TX 77845 (979) 820-0162 GeneratorSuperCenterOfCollegeStation.com

Coldwell Banker Commercial 500 N Valley Mills Dr Waco, TX 76710 (512) 744-9701

Genesis Disability Care Provider 6328 Gholson Rd Waco, TX 76705 (254) 258-0920

Connally Career Tech ECHS PTech 901 N Lacy Dr Waco, TX 76705 (254) 296-6700 Connally.org/o/Connally-Career-Tech

Grand Canyon University 3300 W Camelback Road Phoenix, AZ 85017 GCU.edu

Anna Cheri Foundation~ Inspiring Orphan Care 218 Meadow Mountain Dr Waco, TX 76712 InspiringOrphancare.org Athletico Physical Therapy 928 Pawnee Trl Hewitt, TX 76643 (254) 717-1689 Athletico.com Barry Baize Real Estate 3701 W Waco Dr Waco, TX 76701 553.YourKWOffice.com Battery Joe 1716 S Valley Mills Waco, TX 76711 BatteryJoe.com Bitty & Beau’s - Waco 115 Mary Ave, Ste 104 Waco, TX 76701 (254) 315-9284 BittyAndBeausCoffee.com/location/waco Camp Fimfo Waco 2500 Marketplace Dr Waco, TX 76711 (760) 855-8963 CampFimfo.com Castohn Texas LLC 2025 Webster Ave Waco, TX 76706 (253) 327-3162 Castohn.com Catholic Charities of Central Texas 1625 Rutherford Ln Austin, TX 78754 CCCTX.org Central Texas Plumbing Solutions 307 Lake Air Dr Waco, TX 76710 (254) 237-9536 Plumber-WacoTX.com 66 | SPRING 2022

Farmers Insurance - Emerson Agency 4201 Lake Shore Dr, Ste F Waco, TX 76710 (254) 792-1111 Foreign Auto Clinic- Formerly Luikarts 5031 Franklin Ave Waco, TX 76710 (254) 776-6839 ForeignAutoCarClinic.com

Daiquiri Infusions & Boozy Beans 1717 S Valley Mills Dr Waco, TX 76711 (254) 296-1327

H&G Executive Transports, LLC 8421 Jonquil Waco, TX 76708 (254) 744-1122 HGExecutiveTransport.com

Dirk Gibson Realtor 2601 N 15th St Temple, TX 76501 (254) 913-5326 WacoRealEstateInfo.com

Integrity Urgent Care 10207 China Spring Rd, Ste 170 Waco, TX 76708 (254) 788-1500

Dryer Vent Wizard of Waco 194 JL Brazzil Loop Waco, TX 76705 (254) 265-8016 Dylan Nicole 700 Franklin Ave, Ste B Waco, TX 76701 DylanNicole.com Edward Jones Investments - Chuck Virnau, AAMS® 720 N 64th St Waco, TX 76710 (254) 732-1161 Board of Advisors Encompass Health Waco 3600 Loop 340 Robinson, TX 76706 (254) 523-2200 EncompassHealth.com Excelsior Staffing 510 Austin Ave Waco, TX 76710 ExcelsiorStaffing.com

JohnstonVanderpool PLLC 7215 Bosque Blvd, Ste 109 Waco, TX 76710 (254) 300-8769 FranchisingLawFirm.com Josh Tetens for District Attorney Campaign 3715 Bellmead Dr Waco, TX 76705 (254) 412-2300 JoshForDA.com Kingdom Fire Pros 22012 Bush Dr Waco, TX 76712 (254) 235-1768 KingdomFirePros.com L.A.I. Communications 107 Livingstone Ct Waco, TX 76712 (908) 672-6024 LAICommunications.com Lift Truck Supply 363 Clarence Rd Temple, TX 76501 (254) 742-2104 LiftTruckSupplyInc.com

LightWaterLife, LLC 5496 N St Hwy 6, Bldg 2 Waco, TX 76712 (888) 593-3101 LightWaterLife.com

Premier Pension Solutions 801 Washington Ave, Ste 302 Waco, TX 76701 (254) 741-9434 PremierPensionSolutions.com

Smart Mobile Technologies 600 Columbus Ave, Ste 106 Waco, TX 76701 (650) 399-5864 SmartMobileTechnologies.com

Lone Star Music 939 Lake Air Dr Waco, TX 76710 (254) 741-1661 facebook.com/ LoneStarMusicCompanyWaco

Provizion Global - Patsy & Steve Dillard 409 Speegle Rd Woodway, TX 76712 (713) 398-5152 Provizion.com/2improve

Southern Cabinets LLC 405 N Lacy Dr Waco, TX 76705 (254) 799-2271 SouthernCabinetsWaco.com

Raise Your Hand Texas 1005 Congress Ave Austin, TX 78701 (512) 617-2121 RaiseYourHandTexas.org

Stay Classy Waco 723 Austin Ave Waco, TX 76707 StayClassyWaco.com

Love Taxi Service 415 May St Palestine, TX 75801 (903) 373-1894 love-taxi-service.business.site Main Event Entertainment Waco 2420 Creekview Dr Waco, TX 76706 MainEvent.com/locations/texas/waco Mazon Associates, Inc. 800 West Airport Fwy, Ste 900 Irving, TX 75016-6858 (972) 554-6967 Mazon.com McLennan Community Investment Fund 605 Ausitn Ave, Ste 3 Waco, TX 76710 (254) 981-6823 MCCIF.org Nerds To Go 1411 N Valley Mills Dr, Ste M Waco, TX 76710 (254) 730-7194 NerdsToGo.com/waco-tx Nextlink Internet 5809 Hwy 6, Ste 7 Woodway, TX 76712 (855) 698-5465 NextlinkInternet.com Northern Tool & Equipment 2339 S New Road Waco, TX 76711 (254) 651-2600 NorthernTool.com

RDI Corporation 1428 Wooded Acres, Ste 104 Waco, TX 76710 Regian Tool & Equipment 5018 Fort Ave Waco, TX 76710 (254) 717-5517 facebook.com/RegianToolAndEquipment Rocket FCU 905 W McGregor Dr McGregor, TX 76657 (254) 840-2873 RocketFCU.com Ryan Luna, County Court-at-Law #3 Judge 4300 W Waco Dr, Ste 260 Waco, TX 76710 (903) 452-2508 RyanLunaTX.com Sanger Avenue Aesthetics 6614 Sanger Ave, Ste 100 Waco, TX 76710 (254) 753-6231 SangerAveAesthetics.com Schleicher Law Firm, PLLC 510 Austin Ave Waco, TX 76701 (254) 776-3939 SmallBiz.law

Summit Fire & Security 4242 Koppe Bridge Rd, Ste 200 College Station, TX 77845 (979) 418-5231 SummitFireSecurity.com Summit Group Event Services 919 Losak Rd Robinson, TX 76706 (877) 900-5501 SummitGroupEventServices.com Texas Office Systems, Inc. P O Box 7593 Waco, TX 76714 (254) 666-2592 TexasOfficeSystems.com The Foundation Doctor 1462 Fort Graham Rd Waco, TX 76705 (254) 863-8800 INeedTheDoctor.com Tilt Studio Richland Mall 6001 W Waco Dr, Bldg E Waco, TX 76710 (254) 492-8340 TiltStudio.com

Nova Roof Systems 1525 Vani Ct Belton, TX 76513 (254) 744-8211 NovaRoofSystems.com Nucor Steel Jewett 8812 US-79 Jewett, TX 75846 (903) 626-4461 Nucor.com

WACOCHAMBER.COM

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Transformation Waco 3005 Edna Waco, TX 76708 (254) 754-9169 TransformationWaco.org Traplena, Sullivan & Reinke, PC 4216 Franklin Ave Waco, TX 76710 (254) 751-1133 TSR-CPA.com Victory Bodies 3001 Esperanza Crossing, Ste 2104 Austin, TX 78758 (512) 993-9996 VictoryBodies.com Waco Hearing Center 5016 W Waco Dr Waco, TX 76710 (214) 808-1197 WacoHearingCenter.com Waco Heart & Vascular 321 Richland West Cir Waco, TX 76712 (254) 235-9355 WacoHV.com Waco Oral Surgery 7030 New Sanger Rd Waco, TX 76712 (254) 265-9634 WacoOralSurgery.com Waco Shepherd’s Heart, Inc. PO Box 23175 Waco, TX 76702 (254) 213-3381 ShepherdsHeartPantry.org Waco Texas Sports and Social Club 10312 Walley Way Waco, TX 76708 TXSportsWaco.com Western Belle Farm 7929 Heritage Pkwy West, TX 76691 (254) 447-7422 WesternBelleFarm.com Woodway United Methodist Church 21000 Woodway Dr Woodway, TX 76712 (254) 751-0411 WoodwayFUMC.org Your Forever Agency PO Box 208 Clifton, TX 76634 (254) 733-5410 YourForeverAgency.com Zinkpower-Waco, LLC 7401 Mars Dr Waco, TX 76712 (254) 324-7330 Zinkpower.com

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PRSRT STD US POSTAGE PAID PERMIT NO. 30 Waco, Texas P.O. Box 1220 Waco TX 76703-1220