Greater Waco Business - Summer 2023 - Artisan Economy

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A GREATER WACO CHAMBER PUBLICATION SUMMER 2023

MATT MEADORS

Last year your Chamber developed and launched inWaco, a strategic, nationalin-scope digital marketing campaign designed to attract skilled individuals into our marketplace to help meet the current and future workforce needs of Greater Waco’s business community. In addition to targeting industrial technicians, allied health professionals and engineers, we hoped to encourage creative individuals with an entrepreneurial spirit to explore, and ultimately choose Waco as a home for their unique businesses.

At the beginning of this year, we expanded the campaign to include messaging designed to showcase Greater Waco as an affinity community. These messages continue to be delivered strategically throughout the country, and are designed to resonate with talented, creative, and entrepreneurially-oriented individuals, including artisans, to attract them to our community.

Art plays a crucial role in bolstering our local economy. Art is more than just an expression of creativity; it is a powerful force that fuels economic growth, innovation, and prosperity. In an increasingly competitive global landscape to attract business investment and talent, communities that embrace and invest in the arts enjoy a distinct advantage.

Creative entrepreneurs inject vitality into our community. They attract visitors, stimulate tourism, and generate revenue from ticket sales, art purchases, and cultural events. The economic impact ripples through additional businesses such as restaurants, hotels, and retail establishments, thus helping to create a thriving ecosystem of economic activity.

With a multitude of small businesses, Greater Waco is proud to be home to many talented individuals who work with their hands to bring to life unique products and works of art. In the coming pages, you will learn about the infrastructure in place to create a thriving artisan economy as well as some of these unique businesses. Art created in our community is displayed throughout the state and nation. In these articles, you will learn about some of the people behind these crafts, how they found their passion and how, through their work and creativity, they will continue to help diversify and grow our economy.

Thank you for your continued support of your Chamber of Commerce.

With appreciation,

2023 EXECUTIVE COMMITTEE

CHAIR

Philip Patterson, FACHE

Ascension Providence

CHAIR-ELECT

Kary Lalani

Lalani Lodging, Inc.

VICE CHAIR

Carolyn Haferkamp

Central National Bank

VICE CHAIR

Todd Moore

Alliance Bank Central Texas

IMMEDIATE PAST CHAIR

George Chase Insurors of Texas

2 | SUMMER 2023 A MESSAGE FROM THE CEO

CHAMBER STAFF

Kris Collins

Senior Vice President

Economic Development

Gabriella Colurciello

Associate Director

Marketing & Communications

Leigh Davis Director

Marketing & Communications

Alivia Gomez

Director

Signature Events

Nancy Gupton Director

Resource Development

Jacob Hogan

Director

Public Policy & Chamber Foundation

Keith Kusler

Art Director

Rachel Martinez Director of Leadership Development

Debbie McCutchen

Office Coordinator

Sarah McDonald Manager

Signature Events

Matt Meadors

President/CEO

Seth Morris Vice President

Economic Development

Jason Powers

Vice President

Finance & Operations

Lexy Reil

Director

Economic Development

Magen Sepeda Coordinator

Resource Development

Lupe Teichelman

Manager

Resource Development

Tiffany Gallegos Whitley

Director

Workforce & Talent

Michelle Williams

Assistant

Finance & Operations

Bonnie Yeager Coordinator

Economic Development

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Gabriella

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Davis CO-EDITOR
SUMMER 2023 EDITOR Leigh
Colurciello
DIRECTOR
Kusler
SALES
Colurciello
757-5618
Waco Business is published and distributed to Chamber members and economic development prospects. Digital copies are available online at WacoChamber.com. This publication is printed on FSC-certified paper. © 2023 Greater Waco Chamber 101 S. Third St. Waco TX 76701 • (254) 757-5600
Greater Waco Chamber reserves the right to reject editorial or advertising content in the Greater Waco Business publication, and via the organization’s full range of communications platforms, at its sole discretion. ON THE COVER A key component of a thriving community is one that can support artisans. As Greater Waco has grown, so has the opportunity for entrepreneurs who are building businesses around their passions and crafts. Learn how the community has come together to support these talented individuals so they can succeed. GRIT: STANDARD HAT WORKS 10 18 STANTON STUDIOS: FOSTERING THE NEXT GENERATION OF ARTISTS 24 6 THE ART SPARK EFFECT 28 TRIPLE WIN MAKERSPACE BRINGS STUDENTS, SCHOOLS, AND ENTREPRENEURS TOGETHER 32 A UNIQUE GEM IN DOWNTOWN WACO 36 FRIENDSHIP, HOT RODS AND THE NEED FOR SPEED 40 OUR AREAS OF FOCUS FOR THE 2023 FEDERAL LEGISLATIVE SESSION 42 ECONOMIC DEVELOPMENT MARKET REPORT ED NEWS ECONOMY IN FOCUS 48 CHAMBER NEWS 56 MEMBER NEWS 60 RIBBON CUTTINGS 64 NEW MEMBERS BLACK OAK ART’S HOMEGROWN BUSINESS PERSEVERES FOR 15 YEARS
ART
Keith
AD
Gabriella
(254)
gcolurciello@wacochamber.com Greater
The
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THE ART SPARK EFFECT

In this issue, we meet some of Waco’s creative entrepreneurs at the forefront of an emerging cultural and creative renaissance, igniting our economy, and making our part of the world a more vibrant destination.

The economic impact of the artisan community is multi-faceted. Talented individuals with unique skills infuse vitality into our local economy, creating jobs, revenue, activation, beautification, and other impacts. When a muralist transforms a building, they create unparalleled branding and “landmark” visibility for any business inside, plus a cascade of upstream and downstream opportunities and benefits that flow to the businesses and neighborhood that gain appeal from their art.

When we recognize and support rare and specialized creative skills, such as hat-making,

stained glass, architectural art, sculpture, ceramic art and more, we create an ecosystem of wonder that makes us a magnetic destination for the type of visitors who want to invest in unique experiences and products. The North Star Meetings Group published research in 2022 showing that cultural tourists typically stay 22% longer in a destination and spend 38% more than other travelers. They are also more likely to report that they selected their destination for its cultural offerings. The rising tide of skilled makers in our community gives Waco new opportunities to compete in that enviable market.

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Of course, the impact of a strong creative economy goes beyond economic gains. Creative professionals are catalysts for innovation and inspiration, constantly pushing boundaries and challenging norms. Their work sparks conversations, evokes emotions, provokes thought and inspires problem solving. Shared cultural experiences connect us in a divided society. They shape the cultural character of our community and foster a sense of pride and belonging.

At Creative Waco, we are proud to nourish the artistic and creative aspects of Waco’s identity from education to industry. Our formation in 2015 was a direct result of the Greater Waco Chamber’s recognition of the cultural sector as a critical component to our ability to thrive and compete. Fast forward to 2023, Waco now leads the nation in several creative and cultural initiatives that marry exceptional artistic skills, creative problem solving, and smart business acumen. On our website, you can learn about, and engage, with some catalyst programs that nurture and support talented entrepreneurs to realize their creative dreams in our community.

• ARTPrenticeship: Talented high school students work with professional artists, learning the skills to manage a creative project from concept to completion, and creating stunning murals and documentaries.

• Air Collaborative: Artists, community members and business leaders collaborate and learn design-thinking to tackle shared issues with creative innovation. Waco is the first community in the nation to offer this program in English and Spanish.

• Public Art: We have developed over $2 million in public art, including the Waco Sculpture Zoo, and most recently, new artwork at Waco Regional Airport. Our new strategic plan makes it easier to develop public art for businesses and neighborhoods.

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• Levitt AMP Waco Music Series: These Saturday evening concerts at Bridge Street Plaza bring this new public space to life, create paid opportunities for artists and performers, and welcoming, family friendly, free experiences for all.

• Dia de Los Muertos Parade and Festival: Over 32,000 people attended the festivals we organized last year. Dia De Los Muertos Parade and festival will take place Saturday, October 28, 2023. This feast for all the senses is an opportunity to experience a vibrant Hispanic tradition.

We encourage you to invest in Waco’s ecosystem of creative talent and growth, and invite you to consider becoming a “creative spark” by supporting our region’s arts organizations and initiatives.

To learn more about cultural events, activities and performances, become a “Waco Insider” and subscribe to the weekly calendar at wacoinsider.com.

As you immerse yourself in the stories and artworks featured in this magazine, we hope you will be inspired to explore the vibrant creative community in Greater Waco for yourself. Attend exhibitions, visit studios, check out restaurants that feature live music, make sure you can name

all seven of our local theatre groups, and support local artists by acquiring their masterpieces. By doing so, you bring the magic of art into your life and contribute to the growth and success of our economy.

With heartfelt gratitude to all the artists who share their creative journeys in this issue, their talent, dedication, and passion cultivate beauty and wonder in Greater Waco and beyond is abundant. We are thrilled that their extraordinary work is showcased in these pages. With thanks to the Greater Waco Chamber of Commerce and all its sponsors for their unwavering support for all things that fire our imaginations and unite us in a sense of creative purpose and pride. n

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How Standard Hat Works has become the Second-Longest Operating Store in Waco

When Cameron Morris purchased Standard Hat Works he didn’t know how to shape a hat, much less have a passion for it. Morris was actually involved in the construction industry and found the business as his way out. He found out over years of hard work shaping his craft that like any good building, a business needs a strong foundation – tough, durable, built to last.

“All this other stuff can be changed out later…your foundation has to be set and solid,” he said. “And once it’s solid, then you’re right, then you can move up.”

Now, more than 100 years after its inception, the company is stronger than ever. It’s a destination location among travelers and country music artists and a thriving example of the Waco artisan community’s undying willpower.

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Who is Standard Hat Works?

The company starts with a blank slate on each hat, allowing each person who walks in the door to create their own vision. Inside the store there are countless colors of felt left open and flat, waiting to be shaped, trimmed and finished for the right customer.

Standard Hat Works’ seven employees take a hat’s raw fur body, stiffen the felt into the customer’s desired shape over a wood block, sew in sweat bands and liners, and add finishing touches to order, all in house. It’s the real deal, more than just styling a hat, Morris said.

“We basically take a felt hat from start to finish,” Morris said.

Some customers walk out of the store with a custom hat in two hours if they find the right fit, while others take time to find the perfect color, shape and brim size.

Standard Hat Works also cleans and renovates felt hats, breaking them down, washing them, scrubbing them, replacing sweat bands and getting them as clean as new before remaking the hat to “try to bring it back to life,” he said.

They also sell a line of straw hats, again starting with the body and trimming and shaping them.

“We don’t sell boots, we don’t sell jeans, we don’t sell shirts or anything like that,” Morris said. “Not saying we won’t … this has been a hat company for 100-plus years here in Waco.”

Background & History of the SecondLongest Operating Store in Waco

According to a Waco History account, William Gross founded Standard Hat Works in New York City in 1909. Gross, a Hungarian immigrant, would sell hats off his head on the street in New York before he came to Waco in 1915 and opened his own storefront at 622 Washington Ave.

In 1936, Gross hired Bill Martin – the actor Steve Martin’s uncle – as an apprentice who would learn the craft at the shop. Martin worked under the founder until the 1940s when Gross decided to retire.

Martin became the new owner and hired Doug Eastland a few years later. The two worked together into the early ‘80s until Martin’s retirement. Eastland then took ownership of the business. While under Eastland’s ownership, the hat business was booming, thanks to the popularity of the cowboy culture spurred by films, like “Urban Cowboy.” Standard Hat Works made hats for George Strait and Garth Brooks and even crowned the heads of Oprah Winfrey and David Letterman. The Waco History account says because making hats was a heat-intensive process, Eastland had concerns about the fire hazard at the Washington Avenue location. He relocated the business to 422 W. Waco Drive. Ironically, in 1993, the new facility and all but one piece of hat-making equipment were destroyed in a fire.

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Although Eastland was still able to sell hats, revenue dropped off significantly and he sold the business to Richard Dick in 1997. Eastland is no longer in the hatmaking business, but remains in Waco as a real estate agent.

For nearly a decade, Standard Hat Works remained dormant. The company reemerged in 2006 when Lenny Lawson bought it, replaced the equipment and moved it again, this time to 1826 Circle Road. Lawson began making hats again, though they had lost some of their popularity since the ‘80s.

Morris purchased the company in 2013, but was forced to relocate from Circle Road when the Texas Department of Transportation widened Interstate 35 in 2016.

The store’s current home, acquired in 2016, at 1304 N. New Road, formerly held the Piazza Brothers western store.

“We kind of had a shop back there already set up, and then this showroom was already here,” Morris said. “So

we just renovated it, kind of made it our own.”

The shop today displays many newspaper clippings and photos from its beginnings. It even holds an old functional cash register with a crank handle, which Morris said came from the original store.

When Morris bought the business in 2013, he didn’t know the first thing about making a hat.

He worked for a custom home builder while attending McLennan Community College and was a carpenter while attending Texas Tech University.

“I really liked working with the customers,” he said. “I really liked that one on one, you know, kind of getting something that they really enjoyed, and they were really excited about.”

When Morris finished college, he entered the commercial construction industry and was good at it, he said. Eventually he lost passion for the job, and instead of writing contracts, bidding work and negotiating with subcontractors he wanted to “make something cool and try to make some money at it.”

“It just felt like a constant fight every day,” he said. “And it was just making me a very, very cynical and mean person … I wanted something completely different, completely not in the realm of what I was doing.”

He heard Standard Hat Works was for sale and after a month of contemplation he reached out to the owner. They agreed on a price and six months later, in June 2013, they closed on the deal and Morris got to work.

For at least the first six years, it was just himself and one other employee, Catherine, who had worked under the previous owner.

“That was it. We did everything,” he said. “We waited on everybody. She did all the selling, kind of helped the customers, answered the phone. And I did all the books, all the business stuff, all the making, all the shaping, all the cleaning.”

Morris said they hustled for the first two years, trying to develop a “foolproof formula” for how the shop would operate. On top of owning the business he had never made a hat before, but he said he had to learn quickly.

“I sucked at the beginning … I mean I felt sorry for the first few people I shaped hats for because I had never shaped a hat, and I never even tried,” he said. “And trust me, it was discouraging at some points.”

When Morris bought Standard Hat Works the hat industry was already a difficult market, and on top of the learning curve for the craft, scrounging up the money to run the business was no easy task. “It was hard to put it together because nobody thought anybody was going to wear a hat,” he said. “They were just like, ‘Who wears hats? Who cleans hats? I mean, how are you going to support a family, all this stuff, all this overhead and everything? And, you know, who’s going to buy from you?’”

Morris said his doubters had a point – felt hats weren’t as popular in 2013 as they were in their 1980s heyday. The market was soft and the cash flow was slow, and one of the biggest struggles starting out was breaking the stigma that only cowboys wore hats.

“Well I can’t wear a hat unless I’m a cowboy, unless I’m riding a horse to work every day,” he said. “You know, they almost feel like they have to apologize for wearing a hat. … The women’s market back when I bought it, I mean, I couldn’t give a hat to a woman back then, and now they’re 50% of our business.”

Morris credits the reemergence of hats in mainstream fashion and pop culture as his ticket back into a booming economy. Through long nights and determination, interest in the shop bloomed again when it caught popularity among many

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country artists and musicians – women and men alike –who don’t fit the mold of the stereotypical horse-riding hat wearer.

Serving the Texas Country Music Scene

Texas country music legend Johnny Lee stopped by Standard Hat Works in 2014 on his way to a show at Melody Ranch. Morris said they struck a deal: if he could custom make a new hat in time for his show that night, Lee would wear it on stage.

“And we didn’t have one,” Morris said. “You know, at the time we were just ordering them and making them as we went.”

They found a felt body in the shop they could work with and made the hat in 6 hours, and Lee kept his promise. Morris said Lee became the first of many music stars he befriended over the years, stopping in several times when he’d play in Waco.

Kyle Park, another Texas singer and songwriter, was the first artist to pour out support for the shop and spread the word, Morris said. Park had done work with the previous owner, but their relationship grew quickly after meeting for the first time when Park was in town for a show.

Roger Creager was another big supporter early on, Morris said, and Standard Hat Works went on to make hats for the band Midland, Jason Boland, Sunny Sweeney, Cody Jinks and many other musicians.

“It just kind of organically grew … we never really got into paying people to do stuff,” Morris said.

“It was more like, hope you enjoy it and if you enjoy it, wear it. Spread the word. If you don’t, don’t.”

Morris said he wanted every artist who came in to be able to come in and have the same experience as anyone else, picking out their hats and shaping them how they wanted without feeling bombarded. His attitude proved successful, becoming a destination location among artists and fans in the scene.

“We want it to be a really comfortable experience, not just for them, but for anybody that comes in,” he said.

Around the same time as the business’ boom in the music industry, there were many wider cultural movements surrounding the “country feel” that progressed the success of the hat industry.

“Not only do you have musicians wearing them, but you had this whole Texas country scene blow up …

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professional bull riding has taken off … COVID, people are moving out to the country and wanting to grow their own stuff and be farmers now, you know, which is great,” he said.

How has the business persevered so long? Grit.

Tenacity and stubbornness are the only things Morris said he can think of that kept the second-oldest business in Waco running for so long.

“When I was thinking about buying it, you know, that’s one of the things that kind of caught my attention,” Morris said. “It’s like how, through so many recessions and depressions and all this stuff, that this hat shop remained in Waco? … I don’t know, it kind of fascinated me a little bit.”

When he considered buying the store, Morris said a driving factor was his desire to maintain its history and reputation. He knew operating the business and learning something new would be difficult, but he believed in the craft and put in the hard work.

By focusing on producing a quality product and treating each customer the same, the hat company slowly grew from stagnation.

“It was definitely a trickle. It was not overnight,” Morris said.

Although hat sales were at a low when Morris took over the business, anyone in the western wear business knows hats are one of the hardest things to get now, he said. After hitting a peak in the ‘80s, many hat-making businesses were forced to shut down, leaving the industry to one felt body supplier operating in the United States.

Morris said the hat industry is a small, tight community, and with a shortage of labor and a shortage of supplies, everybody is overrun. But, the shop perseveres.

Fans and loyal customers come from all over – the United States, Canada, Europe, Central America and even Australia – to have a hat custom fitted and made in store.

“We had a customer who came in yesterday from

Phoenix. He flew in,” Morris said. “They were going to Arkansas so they flew into Dallas, drove down here, picked up his hat, and then drove to Arkansas.”

Putting out quality product and customer service is what keeps loyal customers coming back, even when the economy is bad, Morris said.

“They’re going to buy them from someone else or they’re going to buy them from me,” he said. “So we hope that we make a good enough product that it doesn’t matter, even in recessionary times, you know, we’re still going to survive.”

What makes a Standard Hat Works hat so special? What do people come back for?

They could have their hat shipped, but people drive from all over the country for the Standard Hat Works experience, Morris said. He runs a tight shop, keeping the showroom neat, candles lit and music playing. Anyone can buy a felt hat at a department store, but Morris views each customer who walks into the store as a connection to happen, rather than a sale.

“I always preach to my people quality product and customer service,” he said. “So, between those two, we try to make a great experience for a person that’s wanting a custom hat.”

The experience starts with tight quality control, striving to use the best materials at every step of the way. Morris sources all the felt bodies from Tennessee and the liners and sweat bands come from the Northeastern United States, keeping the operation as “Made in America” as possible.

Morris’ demand for high quality in his hats can carry a price tag of $400 to $500, but the final product far

outweighs low-quality, mass-produced hats. There are enough of those out there, he said.

“You know, we could go out there and buy a bunch of cheap stuff and make a bunch of cheap stuff, and that’s just not who we’re trying to be,” Morris said.

“We try to keep it more artisan, more handmade, more one-on-one.”

If it isn’t the quality of the hat that brings customers back, the personal touch that goes into its creation will. Harping on quality products and genuine customer service is what keeps loyal fans coming back from all over the country, Morris said.

He added that people who come through the shop know him and his employees because they shake each person’s hand and give them an experience they won’t forget. They work with each person who comes through to find the right shape, color, size and style of hat that fits their needs, and they treat each one of them the same.

“I think when people are spending that much money on a hat, that you kind of almost have to give them that. … It’s not just about putting a hat on somebody’s head,” he said.

Waco’s Artisan Economy

Growing up in Waco, Morris said he watched Waco’s transition in the last 10 years as it grew into a more local-focused community. Its convenient location halfway between Dallas and Austin attracts some business, but Morris credits the RGIII era of Baylor football and Magnolia’s explosion as key events that put Waco on the map.

He said the city has always been an easy place with a fair cost of living, a nice place for Baylor students

to stick around or for people to start their own businesses. There are a lot of new faces these days, but Morris said he still sees a lot of the same old faces he grew up around.

“Waco’s always been about helping each other,” he said. “Relationships are always a big thing because, you know, that’s how you got your business. People in Waco, they want to go, ‘oh well, I know so-and-so over there. You go see him and tell him I sent you,’ kind of thing.”

Morris said his best advice for artisans looking to build a long-lasting business is to see the vision, believe in it and have confidence to take the leap. It’s going to be hard and the doubt will linger, but putting in the work is the only way to make the business sustain, he said.

“You have to be able to sacrifice and do whatever it takes to make it happen,” he said. “And that means anything that it takes and everything that it takes. I mean, you may not sleep for weeks. You may not eat very good for a while.”

Anyone coming in and looking to start a business may have all the money in the beginning to get it off the ground, but the money only goes so far, Morris said. Standard Hat Works went years without making a profit, Morris said, and he questioned himself many times on if buying the business was the right idea.

However, the validation of building the company the right way – with hard work and tenacity – outweighs the fear of failure in the end.

“I think if you’re determined you’ll find a way to make it work. I mean, it’s up to the person,” Morris said. “I think that you can make it. You may have to sacrifice more than what you want to or more than what you expected to, but if you’re determined and have your

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head in the right spot and you’re looking at moving forward then yeah, you can make it.”

The Future for Standard Hat Works

Standard Hat Works has been operating in Waco for more than a century, and it’s not stopping anytime soon, Morris said.

The business is opening a second location for the first time, in Nashville, with one of the seven employees there and Morris traveling back and forth often to get things started. He said the new location will only have a showroom and all hats will still be made at home in Waco and shipped to the new location.

Morris said the company has never had a huge marketing budget, but his team is working on some marketing strategies to push its name out even more after having success relying on word of mouth. He said he’s appreciative of his customers along the way, artists or otherwise, who promoted the business pro bono. n

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Standard Hat Works: 1304 N New Rd Waco, TX 76710 standardhatworks.myshopify.com (254) 754-4287

Bryant Stanton started Stanton Glass in a rented building, which he eventually purchased, in Downtown Waco in 1979. The original building at 414 Franklin Ave. was the original Chamber of Commerce building, in fact.

Bryant grew up around creative craftsmen who inspired him.

“As a kid,” Bryant recalled, “we’d go visit my oldest brother and seeing him walk from his kitchen table to his 1700-era Dutch barn to build furniture was inspiring.”

As a teenager, Bryant’s family moved to Andrews, Texas in 1976. When out-of-state tuition prevented him from attending Rhode Island School of Design, he chose to attend Texas Tech University upon graduation from high school. He originally planned to study to become an architect, however, his guidance counselor suggested he pursue a degree in art because of his desire to “just design stuff.”

Once in college, he felt like he wasn’t in the right place, so he went on a soul-searching walk and found a stained glass shop.

“I walked in and a guy goes, ‘you want to learn how to make stained glass?’ and I said ‘sure,’” he remembered. “He taught me to make a butterfly suncatcher and that was it; I was hooked.”

Bryant transferred to Baylor University because that’s where his then-girlfriend (now wife) attended school and started Stanton Glass Studio. When he was just starting out, his business relied on him making cold calls to churches and businesses in the area.

“My first two commissions were pelicans,” he said. First, he created a pelican for Pelicans’ Warf and then one for Brazos Landing. In addition to creating commissioned projects, Bryant taught classes early in his career.

“I sold retail supplies to my students, that way my inventory kept turning over and I wouldn’t have to inventory a bunch of stuff for projects … that’s how I was able to start building the business,” he said. “I sold everything from how-to books on stained glass to patterns to glass cutters and grinders…all the tools that you’d need.”

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JUST A ONE-MAN BAND

When Bryant’s business was just starting out, he did it all: he’d meet with the client, take all the measurements, hand draw the design and create the finished project.

“I realized that was a losing situation,” he recalled. “I was really good at designing, and I was really good at building, but the way to earn a living was to reproduce myself in others, so I started taking on apprentices.”

With this realization, Bryant hired a young woman to teach his classes and run the retail side of the business. This change allowed him to focus more on design and choosing materials. He had other people to cut out the glass and build the work, which is the same model Stanton Studio follows today.

“I haven’t cut glass in years,” he said. “I spend most of my time designing. Now, with the computer, it went from sketching everything by hand to drawing on the computer.”

THE NEXT PHASE

Eventually, the financial burden in Downtown Waco became too much and Bryant closed his downtown location. In the ‘80s, the economy took a hit and Bryant had to remain flexible and adjust for the more challenging times he was facing.

“I moved everything I owned to my backyard,” he said. “I had my whole shop underneath a big tarp in the backyard, while I waited to make a decision.” His brother-in-law, who was a carpenter, offered to build him a shop.

“I said, ‘I don’t have any money,’ and he said, ‘you’ll get money,’ and we built the shop behind my house.” It was a small shop and when he economized, he also reduced his staff; it was only him and one other person, Ingrid Andre.

“She was from Germany and she barely spoke English, but she wanted to learn stained glass, so I taught her,” he said. “She was one of the best builders that I’ve ever had and she worked for 30-plus years for me.”

Eventually, Bryant could move to another, bigger shop on Gholson Road. He sold the original property which would eventually become the new Homestead Heritage Grocery Store, General Store and Quilt Shop. With the proceeds, he built a new glass studio and wood shop on his property. The growth of his business allowed him to hire his current team.

A FAMILY AFFAIR

Bryant and his wife homeschooled their kids, so they experienced the business from a young age.

“When they had their chance to run off to college,” he said, “they said ‘no, we want to stay and work in the business,’ so now they’re all stakeholders in the business.”

Bryant’s father and two older brothers had a profound impact on him and his sons, specifically in terms of metalworking, woodworking and drawing.

“When my dad moved here … he was around the kids, showing them how to ‘fix things’ around the property and encouraging them,” he said.

Bryant recalled he and Nathan, his oldest son, have been working on woodworking projects together for years. Nathan started his career building high-end cabinets for a local cabinet shop, until his father convinced him to go into business together.

“I helped him start the business, and he tried to run it by himself for a while, and he realized he didn’t want anything to do with bookkeeping, so he’s on the payroll.”

WHY WACO

“Waco has always been a community for me,” he said. “When my wife and I were in college, we joined a church and we stayed at that church. We made friends. Our business was here, and our ties were here … I felt comfortable here.”

For Bryant, being located in Central Texas is ideal for serving his customers.

“We service churches [and homes] all over the state of

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Texas and along the gulf coast,” he said. Easy access around the state, especially access to Texas’ major metropolitan areas, makes it convenient for him and his team to support their clients throughout the state.

“If it wasn’t for the internet, I’d have to have a storefront somewhere where people can find me. Right now, my storefront is my website.”

Since starting his business, Bryant has joined the Stained Glass Association of America, which is a 120 year old trade organization.

THE KEY TO SUCCESS

Stanton Studios is very involved in preservation and restoration of old, stained glass windows.

“People trust us to handle their treasures and that’s a pretty big honor.”

In addition, the Studio has pretty steady design and creation work.

“With the new work, we’re pretty balanced on both sides … which is probably why we’re successful.”

“I surround myself with smart people,” Bryant said. “I hire really good accountants … we have a good attorney. I try to find really smart people to be around.”

“If our work isn’t the best, it can’t leave the shop.”

CRAFTSMAN LIFESTYLE

“To be an artist or to be a craftsman,” Bryant said, “it’s a way of life; it’s a lifestyle.” Craftsmen, according to Bryant, are obligated to finish a project before they get paid for it.

“My life is tied up in my craft,” he said. He lives, works and eats around his businesses, which means he’s never far from somewhere he can create, should inspiration strike.

“You never stop being creative,” he said. He loves to think outside the box and experiment with new techniques and styles so he can offer the best to his clients.

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GREATER WACO’S ARTISAN ECONOMY

“It’s been a perfect storm for Waco,” Bryant said. Serving as part of the Greater Waco Chamber’s board at the request of Terry Stevens, Bryant had the opportunity to see the impact of building the Greater Waco Chamber’s new office in Downtown Waco.

“There was something about building that building that was pretty seminal in the art culture in Waco,” he said. Bryant was a critical part of helping design the Greater Waco Chamber building as we know it now. Bryant was commissioned to design a custom glass and steel light sculpture to adorn the Jim and Nell Hawkins Conference Room in the Greater Waco Chamber building. After serving on the Greater Waco Chamber’s board, Bryant was asked to serve on the Art Center board. Out of a conversation about growing an arts community, the Waco Arts Alliance was conceived.

“Something like Spice Village was anchored by other stores. I said ‘We’ve got to get other businesses around [The Croft Art Gallery],’” he recalled. Soon, investors and entrepreneurs began revitalizing the area, including the historic Hippodrome and the opening of Klassy Glass (currently, Stay Classy).

The Waco Arts Alliance, Creative Waco and Fiona Bond have been critical to the success of the arts economy in Waco, according to Bryant. Fiona’s incredible passion and tenacity have changed the art landscape in the community.

“She’s quietly helping the arts in Waco by showing up and showing enthusiasm. She makes opportunities for artists,” he said of Fiona.

ADVICE FOR ARTISANS

Bryant is clearly passionate about growing the art community in Waco, including fostering the creative spirit in the next generation of artists. His advice for them is to “volunteer in community activities and organizations. Give back to the community and connect with new people. Networking is so essential for any business-oriented person. Too often, young people focus on their craft and small network of friends. Break the mold and hang out with those who will challenge your ideas and will push you to be better.”

WHY ART MATTERS

“Somebody told me once that the more high tech the world becomes, the more high touch people want … they want things they can enjoy that were made by somebody’s hands, not a machine,” he explained on the importance of art in our community and culture.

“People adorn their homes with things that make them feel good,” Bryant said. “As Waco prospers, people will want to decorate their homes; they will want to have things that speak to them.”

A thriving community is one that can support artisans, craftsmen and entrepreneurs who want to work with their hands. Waco is ripe with opportunity for all! n

Stanton Studios:

318 Rogers Hill Rd

Waco, TX 76705

stantonstudiostx.com

(254) 829-1151

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BLACK OAK ART’S HOMEGROWN BUSINESS PERSEVERES FOR 15 YEARS

From humble beginnings in the garage of Sara and Jonathan Martin to a thriving studio and storefront on Franklin Avenue, Black Oak Art is celebrating 15 years of perseverance and creating thoughtful art.

The company creates handmade custom wholesale pottery, including logo mugs for inhouse use, employee gifts or for resale. Employing about 25 workers, each piece touches about six pairs of hands, explained owner Sara Martin, as artisans prep the Texassourced clay, throw it, trim it, stamp it and attach a handle, fire pieces in the kiln, glaze the ceramic and ensure each piece’s quality before being shipped or hitting stores.

“Everything we make, everything’s by hand,” she said. “I mean, there are a few machines like the kilns … It’s somewhat an assembly line, but it’s all human touch.”

Martin noted the special joy of knowing Black Oak’s one-of-a-kind pieces will eventually become someone’s favorite mug or part of their daily routine. Each ridge on a plate, cup or vase is created by someone’s fingers, creating a more personal experience with each use and a “really lovely expression of humanity,” Martin elaborates.

“You’re buying something and you’re supporting people that are getting paid a fair wage to live in our community to make something … it’s all going into our community, into our state, which is a great idea,” Martin said.

Martin’s husband Jonathan, who passed away in August 2022, majored in studio art at Baylor University with an emphasis in ceramics. He had a garage studio where he would create art just “for the love of it,” Martin said.

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Kourtney David, Contributing Writer

Black Oak Art got its start in 2008, with its first order from friend and Common Grounds founder, Jill Barrett, who was in search of a handmade mug to use in the store. Using a new technique for carving words into mugs, Jonathan created a mockup with the coffee shop’s logo stamped in and Barrett loved it, marking the company’s first order, Martin said. The business’ next big break came when family friends Chip and Joanna Gaines began to reopen Magnolia’s first Waco storefront, the Little Shop on Bosque, in 2014. Martin said Joanna Gaines commissioned a couple mugs after having the idea to put a few items with the Magnolia logo in the store as their show “Fixer Upper” gained some popularity.

“Up until then there was nothing logoed with Magnolia … they bought a few of those and, you know, fast forward a year and a half and all of a sudden they’re ordering,” Martin said. “Jonathan quits his day job, hires people, gets a studio space and gets more kilns.”

As Magnolia’s popularity grew so did its orders from Black Oak, going from 50 mugs a week to 100, then to multiple thousands per month, all over the span of two years.

More businesses across McLennan County began to order wholesale, and Black Oak kept expanding and outgrowing studios. That is until in 2017, when the Martins decided to open up their storefront, Gather on Washington Avenue,

to sell products to customers directly.

Black Oak Art is celebrating its 15year anniversary in 2023, and Martin said she gives a lot of the credit for the business’ success to her husband’s foresight and ability to always say yes to the challenge.

“A lot of it is being in the right place at the right time,” said Martin. She noted that Jonathan had the presence of mind to never say no, which was essential for when Magnolia’s business skyrocketed.

Even as the company received orders of increasing size that seemed impossible, at first, to finish in their garage studio, Martin said, Black Oak never shied away. There were times when Magnolia doubted the small business’ ability to produce the numbers they needed to stay stocked, but because they valued Waco-made products and their relationship, they always let Black Oak try, she said.

“A couple times [Jonathan] would take out a short-term loan because to grow that fast, you have to have money to meet the demand,” Martin said. “So there was some risk-taking involved …

WACOCHAMBER.COM | 25

take out a short-term loan, buy more kilns, hire more people … All these risks he took with the hope that this could just keep growing and that we could grow our company and yes, meet Magnolia’s demand, but also use that as an opportunity to grow even bigger.”

Black Oak Art started as a Waco business by happenstance, but it stays because of the friendship and support it has garnered along the way, Martin said. She thought the couple would stay in Los Angeles where they moved after getting married, but their church, friends and Waco community brought them back for good.

“Even Magnolia we couldn’t have known, but that was an extension of the community we put ourselves in, you know, we had those connections,” she said.

Martin pointed out that some entrepreneurs get lost in big cities because of the saturation of businesses that are already there or that hope to move there. She said Waco doesn’t have the same fight for clientele, and especially didn’t prior to Waco’s downtown revitalization when Black Oak opened, and Waco businesses are part of a synergy that isn’t found in big cities. The artisan industry is hard-fought, Martin said, but since Black Oak’s inception so many businesses, galleries and events have popped up in town to help small art businesses land on their feet and made the Waco economy boom into what it is today as an art-friendly market. Waco also has the practical benefit of a low cost of living, a necessity for someone starting their own business who may have to live on less for a while, she said.

“Even though [Waco] is growing and sometimes doesn’t feel like a small town, it’s a small town in the sense of the community, the care, the ease to

probably get to know the people that you need to,” Martin said.

Black Oak recently brought on the world-renowned Louisiana beignet spot, Café Du Monde, as a logo mug client and is working to expand its client base outside Waco, though the town will always be home to the business, Martin said. They are also working on some new pieces to be offered at Magnolia and expanding their brand as a place to find thoughtfully sourced items that can’t be found anywhere else. n

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Black Oak Art 1619 Franklin Ave Waco, TX 76701 blackoakart.com (254) 732-1533
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Three blocks south of the Magnolia Market is a bright blue and orange, mural-covered building that is home to a hub of entrepreneurship for small business owners, students, and local schools called Triple Win.

The 22,000-square-foot makerspace, located on Webster Avenue, was started in partnership with Rapoport Academy Public School to provide an incubator for student-run businesses. It has grown into a place where students from all local schools can learn hands on skills from business owners using industry-standard equipment through a variety of classes and camps held during out of school time (OST).

Triple Win’s bright and airy industrial space includes a fully outfitted wood lab with CNC machines and laser engravers, ceramics area with industrial kiln, metalworking space with welding machines and CNC plasma cutting, esports lab equipped with gameready PCs, audio and podcast

studios, and a long hall lined with makerspace equipment, including wideformat printers for stickers and vinyl, screen printing and sublimation equipment, an embroidery machine, 3D printers and more.

As the name Triple Win implies, it’s not just students who are getting the benefit of working in the makerspace. Local entrepreneur and Triple Win Director, Cory Dickman, has helped lead the initiative of getting local makers to rent space as anchor tenants.

“Triple Win fills a need that local coworking spaces can’t,”

Dickman said. “It’s like a blend of a makerspace and an office rental. When I helped get Startup Waco going, it was great because it was this resource for entrepreneurs. But, it was never the right fit for makers. You could rent an office, but you couldn’t bring a screen press in to make T-shirts, if that was your business.”

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The space features 14 rentable areas for artisans and entrepreneurs to lease for shortterm or long-term use. These anchor tenants also have the opportunity to offset the cost of rent by offering classes to middle and high school students during the OST trimesters. In this way, the entrepreneur can train students who could potentially support their business in the future.

Dickman says it’s really a triple win because students get to learn from successful business owners while working on real projects that can help them earn real money. Schools win because they get a chance to access a collective of resources including business partners, industry tools, and OST programs that they couldn’t afford without the ecosystem of the shop on Webster.

“It’s almost like we are going back to the idea of apprenticeships,” he said. “The students are benefitting because they can earn industry certifications and get hands-on skills with equipment, and the entrepreneur wins because they are training someone they can potentially hire to grow their business and they are getting paid to do it.”

Though the Triple Win space has grown and changed since it started during the 2018-2019 school year, its mission to serve student entrepreneurs in the Waco area has remained constant. Through the various classes and projects at Triple Win, they’ve

welcomed students from Connally ISD, Lorena ISD, La Vega ISD, Waco ISD, and Rapoport Academy.

Rapoport Academy

superintendent Alexis Neumann says that vision for the space has always been to bring students and entrepreneurs together to allow innovation to spark.

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“Walking through the spaces at Triple Win, you can see our students side-by-side with other area students, staff, and local business owners. They may be working on client projects, student businesses, or product development. It is truly a multigenerational environment of collaboration and innovation that fills a need here in Waco.”

Looking to the future, Triple Win is seeking to fill the other rentable spaces with small business owners and artisans and will also roll out a makerspace membership

program in the fall for individuals who want to come and create in the space as well.

“We’ve built this to offer something for anyone who wants to create here in Waco,” said Dickman. “We’re excited to invite more people into Triple Win and to continue to foster new businesses and support existing businesses who need products commissioned or created for them.”

More details can be found at triplewinwaco.com. n

SCHOOL ADMIN

“In the few years since Triple Win began, we have seen students create their own businesses, learn how to fail and succeed, support local entrepreneurs in developing products, growing merchandising options, and creating successful businesses.”

STUDENT

“I’ve had a paid internship at Triple Win and earned three certifications before I graduated. At first I just wanted to learn a trade like welding, but after getting my Entrepreneurship and Small Business certification I decided to start a vending machine business. Triple Win has helped me every step of the way.”

BUSINESS OWNER

“It’s been a great fit. I rent studio space and also offer intro to photography classes to a handful of students in the afternoon. As a former school teacher, this allows me to continue to teach and run my business full time.”

TRIPLE WIN HELPS STUDENTS, SCHOOLS, AND BUSINESSES SUCCEED

THROUGH PARTNERSHIPS.

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A UNIQUE GEM IN DOWNTOWN WACO

Design House Jewelry Studio is more than a typical jewelry store and small business – it’s a hidden gem located in the heart of downtown Waco. It provides a crafted experience and casual atmosphere that is bound to leave a mark on each and every customer that walks through the door. Design House offers everything from custom design services, irresistible creations, repairs, and even permanent jewelry!

Owner and artisan, Linda McEathron, opened her doors in downtown Waco on Austin Avenue over 18 years ago with one bench and one small jewelry counter and a mission to provide one-of-a-kind custom jewelry and exceptional service to the Waco community. In October 2020, the growing Design House team moved into its current studio and storefront in the Silo District, just behind the historic Dr Pepper Museum and a block from the beautiful Fabled Bookstore and Cafe.

The more than 100-year-old building that is now home to the new Design House Studio has housed many ventures over the years including a garage and an avocational trade school within the city. It was lovingly restored to carefully save the original details of the building. The studio showcases exposed brick mixed with massive steel beams and natural organic wood that preserves the history of the building. The space was designed with the customer in mind and to create a space for customers to make memories. The studio includes a raised workspace that encourages

customers to stop in and watch the jewelers work and a designated area for customers to take photos, complete with a grass wall and neon sign reading “This is where the magic happens.”

Unique Projects & Materials

With over 35 years of experience as a goldsmith, Linda’s passion is working with rare and unique gemstones, diamonds, and ancient coins. Linda and her team at Design House have worked to combine their love of creativity and goldsmithing with their customers’ jewelry needs and desires. Customers can choose from the studio’s vast collection of gemstones including exotic colors like tanzanite, watermelon tourmaline and pink sapphire as well as an extensive collection of diamonds.

A favorite of the team is the opportunity to help customers re-design or restore heirloom pieces of jewelry. The jewelers at Design House work one-onone with each customer to ensure their sentimental pieces are cared for with the utmost attention to detail and passion for artistry.

Linda and her team invite customers to be as involved in the creative process as they wish to be. They encourage customers to share ideas and photos and even bring in their own gold and diamonds to utilize and transform into a new, custom piece of jewelry. Even the simplest inspiration can help bring their jewelry wishes to life. Design House offers flexibility

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by Julie Benitez-Ibarra, Design House

and involvement in the process which adds an extra touch of sentiment and additionally forms a lasting bond to be cherished for future generations.

Another unique facet of Design House includes the collections of ancient artifacts that Linda has curated into a history buff or world traveler’s dream! For example, the latest and most unique collection includes shipwreck coins and coins minted from places such as modern-day Turkey, Rome and Bolivia originating from 400 BC to the 17th century. Linda has handcrafted the frames for these coins with 14 karat gold, diamonds, rubies and more. Aside from the exclusive, custom jewelry pieces, Design House offers quite a selection of mixed-metal jewelry and crystals that catch the attention of the customers of all ages, genders and backgrounds. There is something for everybody, including many handmade-in-studio pieces crafted in sterling silver, with genuine gemstones. Proudly, the studio is able to fit the desire of their customers for fine jewelry into almost any budget and cultivate a loyal customer base.

Commitment to Community & Team

Waco is a beautiful mixture of both a small and big town – it’s the best of both worlds! There is something about the community that has allowed Linda and her team to grow and flourish. The move to the new studio in the Silo District downtown has been exhilarating. Greeting and meeting tourists visiting Waco, watching locals explore their own city and families enjoying a morning or afternoon walk throughout the streets of Waco makes for an exciting day.

Design House strives to create a positive and supportive environment for employees to show them that amazing things can happen when individual talents are encouraged. Linda believes that

WACOCHAMBER.COM | 33

being a small business owner is an opportunity for her to encourage other women and artists to develop and pursue their passions. Just recently, a team member of five years, Odalys Andrade, known as “Loly,” expressed interest in becoming a goldsmith. With no hesitation, Design House sent her to her first jewelry repair and design class. Loly brings a strong work ethic and desire to show her artistic side, which first appeared in hand-drawing the storefront signs and quickly grew into a custom intake specialist. The ambition that Design House and its team members capture brings creativity and inspiration not only to the Waco community, but to so many lives by creating wearable memories in the process.

Design House connects regularly with other local small businesses and is committed to supporting the local small business community. For example, the team works to curate content on its website and social media to highlight local favorites, including shops, restaurants and photo spots for customers exploring Downtown Waco. Design House also believes in supporting local charities, such as the Family Abuse Center, Shepherd’s Heart Food Pantry, Pack of Hope, The Arc and countless school programs. Design House believes that philanthropic efforts to give back are the core of building a strong sense of community.

Future Forecast

After surviving the pandemic in 2020, Design House quickly learned to pivot and rethink a traditional store path. The studio realized that customers are hungry for a connection. With this in mind, the team seeks to reestablish unique experiences for customers to share with friends and family. One of these experiences is the addition of permanent jewelry to Design House’s repertoire. Permanent jewelry is a new trend which allows customers to choose a chain and charms while getting pampered by their stylists. Customers can feel confident leaving the studio with a highquality low maintenance chain. Linda and the team consider it a gift to be part of their customers’ special moments and are excited for a bright and prosperous future in Waco.

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Design House: 319 South 4th Street Suite B100 Waco, Texas 76701 designhousejewelry.com (254) 717-7431

Hour Economy provides a quar terly over view of the economic index and recently announced proje ct s followed by a guest speaker discussing topi cs like emerging economic trends and developments in Waco, all in one hour.

PRESENTING SPONSORS

WacoChamber.com/events

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Growing up in Michigan, David Rhoten was geographically immersed in the automotive industry and was drawn to it. He fundamentally felt the need for speed and gained an aptitude for working on cars during shop class in high school; describing the class as “second to none.” Rhoten met older neighbors involved in racing, which unknowingly put him on the road to future success for himself, as he helped them work on their race cars and continued to develop his own automotive artisan skill set. He notes that while watching the men work on their race cars, he questioned how he was ever going to grasp everything. “I have a passion for building race cars. I spent all morning working on a ’53 Ford. The skill set is still coming,” he says.

Rhoten’s professional journey includes work in real estate in Florida, and he tells how summers were spent traveling to drag races out of state and of formally becoming a part of the racing community and culture, since Palm Beach is a seasonal community and people leave after Easter. He moved to Waco at the request of Allen Samuels and worked for the car dealership for several years, and he’s owned a number of local businesses; however, he continued to pursue his passion to customize classic cars and race. “I built a 6,000-square-foot building in Hewitt 13 years ago. I was pretty serious about playing with my cars,” he added.

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by Leigh Davis Greater Waco Chamber

In 2021, he took one of his cars to the SEMA Show in Las Vegas and spent his days buying parts from the So-Cal Speed Shop, working on his car in the So-Cal parking lot, prepping the car to race each night. Hot Rod enthusiasts know the brand that was launched in Burbank, California in 1946 and Rhoten’s wife wanted to purchase some items from the Vegas location. One of the Vegas co-owners, Lenny Ribaudo, Sr., overheard Rhoten’s wife encourage him to explore opening a Waco location. Rhoten tells that, “Lenny came over and said, ‘Here is the guy’s card. Call him. I already told him you were going to.’” Rhoten continues, “We just talked on the phone and made a solid connection and they started sending me stuff and I found this place.”

Rhoten realized that he was on the right track when he showed up at a Texas race and introduced himself to top-fuel race car driver, Jeff Diehle, who is friends with the So-Cal guys, who responded, “They told me you were coming. You are going to do that.” And Diehle pointed to a project on the car. Rhoten elaborated, “We did this every week, every two weeks. And it’s like you are HERE. You ARE good enough. You are IN. These are masters, and they trust that I know how to do it. Just do it. No more questions. Boom!”

Rhoten relives the moment that he moved past “giving the business a try.” He recalls that he was in Pomona, California with Jeff Diehle and a real grassroots racing team, and people were bringing them water and food, while they worked on the car. One gentleman approached Rhoten and introduced himself as Pete and began “helping” on the car without him realizing that he was being helped. Pete invited Rhoten to sit in the stands with him to watch the other races and they walked up to a special section in the stands, where car-building legends Chip Foose and Jimmy Shine, as well as drag racing champion driver John Force were sitting, and he was being introduced to them as the owner of the new So-Cal Speed Shop in Waco. In the presence of these legends, Rhoten confirmed to himself that, “This is what I gotta do. It becomes part of your identity. We built a couple of cars that are pretty cool and went out West, so it’s worked out.”

Founded in 1946 in Burbank, California, the So-Cal brand is well-loved and respected among hot rod and race car enthusiasts. For more than 75 years, the So-Cal Speed Shop has given notoriety to the craftsmen who build and customize cars under the name. Among their exciting projects are the belly tank racer - The Lakester, iconic blackand-flamed, chopped ’34 Ford three-window coupe, known as the California Kid, and a pair of Harley-Davidson “HogZZillas” for Billy F. Gibbons of ZZ Top. While each location is individually owned and operated, all four current locations are working together to grow the brand.

When asked if opening So-Cal Speed Shop Waco prompted business, Rhoten responded that, “Everyone started coming with these super cool projects. And they were coming directly to the Hewitt workshop, which is where we do the work on the cars. What is funny is that many people here don’t know anything about this brand.” Rhoten views this as an opportunity, “They are getting introduced to the brand. That is where we teach them.”

Rhoten credits his long-standing relationships in the community with the influx of projects. “The Waco community is tight. You have to work with the community to be part of the community.”

Speaking on the artisan community, he says that he sees a strong art grouping in Waco and an abundance of talented craftsman. He recalls a day when his social media curator drove in from Colorado with his own race car and needed some parts. They spent the day visiting specialty shops and purchasing parts and fabricating custom parts, and “At the end of the day we had all of this stuff, made perfectly that day, and he says to me, ‘This is weird, dude. It would take me a month to get all this stuff. And you get it all in one day based on relationships.’ It is the people in this community. They can do these things and these relationships make it happen,” says Rhoten.

At the workshop, Rhoten customizes cars with his friends who are local businessmen, by day, with an automotive acumen. “They are all super talented.”

Rhoten further engages with the community through car shows on the second Saturday of each month, which draws enthusiasts and car owners alike. At one car show this spring more than 200 cars registered. When asked where they parked, he responded, “Everywhere. There were cars up and down the street.”

Rhoten values the relationships he’s built with many of the neighbor businesses and believes that working together, they can continue to attract more visitors and evolve into more of a destination by thinking out of the box. “We’ve got so much cool stuff here in Waco. Through more collaborative efforts, we could generate bigger crowds of visitors that stay longer and come back,” he says. “The longer they stay, the more stories they have to tell. And the better the stories are.”

One collaboration Rhoten is working on is a revival of the Waco Mini-Nat event, to be held in September, which has the potential to bring more than 1,500 cars and will close a portion of Austin Avenue.

So-Cal Speed Shop Waco is full of branded apparel, hot rod parts and chassis, as well as collectables and vintage vinyl records. The retail shop is located within a block of the Magnolia Market and sees a variety of patrons. When asked about his target audience for marketing purposes, Rhoten responds, “Everybody. In a day, a giant trailer will pull up with a top fuel car on it and the guy needs some oil, while two ladies from the Silos are purchasing shirts for their family members, and Baylor students wander in and rifle through the records with a couple of hippies who are getting stickers for their cars. And local hot rod rats. It is a neat little deal. We do a little bit of everything.”

It is from these visitors that Rhoten finds his help. “They walk through the door. They just want to hang out,” he responds. Rhoten recognizes talent in visitors that express interest in working with him. He jokes

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about the young people that come in and are willing to sweep the floor; however, instead, they hover over his shoulder to see what he is working on. Rhoten has a couple of young people currently helping him by providing finance and IT support. “It is always a thought of mine that I need these kids. I had a single mom and the guys in the neighborhood mentored me. It is important to pay it forward,” he remarks. “I also have retired guys that bring me coffee and others that bring me lunch at my shop and in the evenings, there is a whole new crew that is there and building a sense of community, while I am building the cars.”

Rhoten appreciates the help from his friends and the hot rod community when he is racing at the historic track, Little River Dragway. “When I go racing, I need the help. I don’t want to undo the straps myself,” he says. He brings his family to the racetrack and notes that, “The place is great. My kids come and they ride bikes and play with other kids, and no one is on their phones.” He admits that his full attention is on the race before each run; however, he appreciates the atmosphere and sense of community at the track. Race, repair, repeat.

“The store is a great match of rock and roll and hot rod stuff. It seems like a neat concept, and it works,” Rhoten says about the combination of apparel, memorabilia, collectibles, hot rod parts, and albums. His shop’s set-up is the first of its kind for the So-Cal Speed Shop brand. “I am the little brother to the locations in Las Vegas, Nevada, Surrey, British Columbia and the new headquarters in San Dimas, California.”

So-Cal Speed Shop Waco has been open for a year and a half. When asked what was next, Rhoten says, “Another one that has lots of visitors every day. I would like to have a space big enough to house the retail and workshop and add a café. Things are going great!”

The So-Cal Speed Shop Waco story is one that follows the tenets of the original So-Cal Speed Shop in 1946, “Friendship, hot rods and the need for speed.” n

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So-Cal Speed Shop Waco 321 S 6th St Waco, TX 76701 socalspeed.shop (254) 300-5305

OUR AREAS OF FOCUS

FOR THE 2023 FEDERAL LEGISLATIVE SESSION

Your Greater Waco Chamber is active in the public policy space. We engage at all levels of government on our community’s behalf to serve as a voice for our members and the broader business community with legislators. Guided by our public policy committee, we’ve developed priorities to ensure that new legislation and decisions are conducive to continued economic growth and prosperity.

WORKFORCE & EDUC AT ION PRIORITIES

• Support re-authorization of The Workforce Innovation and Opportunity Act to support federal investment into the WIOA to its authorized levels to enable a local, employer-led and demand driven national workforce system to increase the skills of the American workforce and our businesses’ ability to have the skilled workforce they need to innovate and increase productivity.

• Make workforce data expectations clear.

• Ensure that training programs are market-driven and aligned to the needs of employers focusing on high demand skills and occupations.

• Support incentives, including tax credits, that expand partnerships between employers, education, and the workforce that result in employer-led work-based learning opportunities or high demand educational scholarships. This should include investment in employer aligned innovative strategies to increase apprenticeships.

• Support S.161/H.R. 793 The JOBS Act of 2023 to expand and increase funding for the Pell Grant to support short-term credentials sought by local employers and expand eligibility to allow individuals to pursue short-term, high-quality education and training programs to address the worker shortage.

• Index Pell Grants to match inflation, increasing the maximum award to help ensure low income students can attend post-secondary education or training.

• Support funding and solutions to address the barriers to entering or re-entering the workforce such as affordable housing, high quality childcare, transportation, healthcare, food security and broadband access.

• Support funding and solutions for training and re-training the workforce and efforts to unlock and retain more workers.

• Support federal funding for post-secondary education research grants and opportunities.

ECONOMIC DEVELOPMENT PRIORITIES

• Support solutions and funding focused on the development of projects, zoning, regulatory reforms, and other policies that support and expand the affordable housing supply, particularly in higher opportunity areas.

• Support reauthorization and funding for programs and agencies that aid small businesses and entrepreneurs, or foster community development and economic impact, including EDA, CDBG, SBA, MEP and NIST.

• Support legislation that simplifies and provides greater access to capital, such as the State Small Business Credit Initiative, as well as continuing support for existing access to capital programs like SBA’s 504 and 7(a) programs.

• Support international trade policies that encourage economic development, reduce trade barriers, protect U.S. intellectual property, eliminate unfair trade practices, and expand market access for U.S. supply chains.

BUSINESS CLIMATE PRIORITIES

• Support policies that reduce long-term debt – with attention to the debt to GDP ratio – to achieve long-term fiscal stability, curb inflation and promote economic growth.

• Support pro-business environmental and labor laws that keep costs low for employers, prevent regulatory uncertainty by providing the needed clarity and predictability and promote job growth and innovation.

• Support modeling corporate tax benefits for small businesses in a way that is congruent with larger corporate entities to achieve fair and equitable taxation across all business sizes.

• Support H.R. 261 – The Article 1 Regulatory Budget Act to advocate for regulatory reform and streamlining across all industry sectors by requiring Congress to vote on new rules and regulations before they can take effect to ensure there is no harmful regulation or unfunded mandates enacted on businesses.

• Oppose any regulations or policies that incentivize ablebodied workers to not join or return to the workforce.

INFRASTRUCTURE PRIORITIES

• Support maximizing the available federal resources from the Infrastructure Investment and Jobs Act and additional legislation and federal funding sources for viable transportation projects including federal funding for Waco’s Speegleville Road Bridge Replacement Project.

• Support re-authorization of The Water Resources Development Act (WRDA) of 2024 and additional legislation and funding sources that work to facilitate water reuse and conservation projects that will help meet our area industries’ water needs and conserve valuable water resources now and for the future including federal funding for the city of Waco’s Flat Creek Reuse and Recycling Project.

• Support H.R. 1577 The BUILDER Act of 2023 for federal regulatory and permitting reform that would streamline water, energy, transportation, and other infrastructure permitting projects to provide the needed predictability for efficient, timely projects.

• Support programs that support and fund diverse aspects of vital infrastructure projects including air transportation, broadband, energy, transportation, and water infrastructure.

• Support an all-of-the-above energy approach and the domestic production of efficient energy sources to further Texas’ position as a global energy leader.

In addition to the State Of Series planned for later this year, your Chamber coordinates and hosts visits to Washington, D.C. and Austin to keep our priorities top of mind. Learn more about our advocacy visits at WacoChamber. com/Public-Policy. n

ADVOCACY IN WASHINGTON, D.C.

The annual Washington D.C. Fly-In, with presenting sponsor Ascension Providence, returned to our nation’s capital for three days of advocating for policies that will positively impact our businesses and community. A delegation of more than 25 local leaders attended tailored briefings and engaged in roundtable discussions with the U.S. Department of Housing and Urban Development, U.S. Chamber of Commerce, U.S. Department of Transportation and leaders of the U.S. House and Senate including our local Congressman Pete Sessions (TX-17) and our two Texas U.S. Senators Ted Cruz and John Cornyn. The delegation advocated for pro-business policies in over 25 different Congressional and federal agency offices.

“Our annual fly-in is critical to our advocacy work as a Chamber in ensuring the Greater Waco community can benefit from the best pro-business policies possible at the highest levels of government, “ said Jacob Hogan, Director of Public Policy for the Greater Waco Chamber. “It also presents a great opportunity for leadership from our community to build relationships with federal elected leaders and appointed officials.” n

WACOCHAMBER.COM | 41

ALLIED STEEL BUILDINGS COMING TO MCGREGOR INDUSTRIAL PARK

Allied Steel Buildings announced the investment of $25 million into a new structural steel building fabrication facility in the McGregor Industrial Park. The 140,000-square-foot facility will be the company’s second production site and its first in the U.S. This fully automated operation will employ 25 highly-skilled workers to start, including engineers, programmers, management, and process operations. n

ASTENJOHNSON’S NONWOVENS PLANT IN WACO, TEXAS: A MODEL OF SUSTAINABLE DEVELOPMENT

AstenJohnson’s new plant in Waco, Texas is a key component in its expansion and demonstrates a deep commitment to sustainable development.

The design of the plant incorporates environmental best practices, with innovative waste and water management systems, as well as the use of renewable energy sources. AstenJohnson aims to minimize the carbon footprint and preserve natural resources. n

42 | SUMMER 2023 MARKET REPORT
WACOCHAMBER.COM | 43

Greater Waco Chamber Hosts AI-Focused Technology Business Briefing

Generative Artificial Intelligence, AI that has been trained on billions (or trillions) of data points using humandefined parameters, has the potential to become one of the most transformative technological advancements of our lifetimes. This June, attendees of the Greater Waco Chamber’s Technology Business Briefing enjoyed a thought-provoking presentation made by Dr. Jeff Donahoo, Baylor University Professor of Computer Science. Dr. Donahoo discussed the timely subject of AI “Copilots”, integrated AI-assistants that support human workers in a wide range of traditional work domains. The topic expanded to include emerging mainstream awareness of platforms such as ChatGPT and DALL-E, as well as a range of industries and domains that are already exploring

Fly Waco, Transformed

the use of this new, paradigm-shifting tool.

The event was held in the Baylor Research and Innovation Collaborative’s new Cyber Range, where attendees were able to experience the state-of-the-art research and training center for the next generation of Cyber Security professionals. Presenting sponsors are McLane Intelligent Solutions and L3Harris. n

In June, attendees of the Greater Waco Chamber’s Hour Economy were treated to an engaging presentation by the City of Waco’s Director of Aviation, Joel Martinez. Martinez presented on the current status of a multi-million dollar project to enhance the operations and traveler amenities available at the Waco Regional Airport. The discussion included statistics such as flight frequency, on-time records and more, and the afternoon wrapped up with a look to the future plans for improvements and exciting new potential for the regional airport.

Chamber staff provided a report on the Greater Waco economy, including unemployment and workforce details, migration of talent from across the country into Texas and McLennan County, and an update on the Chamber’s project pipeline. Presenting sponsors are Ascension Living Providence Village, American Guaranty Title and Kelly, Realtors. n

44 | SUMMER 2023 ED NEWS
WACOCHAMBER.COM | 45

UNEMPLOY MENT RATE LA BOR FORCE

RETAIL SPENDING HOTEL REVENUE BUILDING PERMITS ISSUED

April 2022: $361,200,684

April 2023: $389,119,419

% Change: +7.7%

YTD 2022: $255,680,881

YTD 2023: $731,554,443

% Change: +186.1%

April 2022: $6,775,561

April 2023: $8,190,936

% Change: +20.9%

46 | SUMMER 2023 ECONOMY IN FOCUS Ec n i Ou lo Ec n i In PURCHASING POWER Housing: 81.6 Groceries: 87.7 Utilities: 108.7 Transpor tation: 90.2 Health Care: 91.0 Misc. Goods & Ser vices: 97.1 COMPARISON CITIES Chattanooga, TN: 92.5 Asheville, NC: 98.5 Greenville, SC: 91.9 Richmond, VA: 96.1 Colorado Springs, CO: 108.5 K ansas City, KS: 92.9 WACO COST OF LIVING First Quar ter 2023 Source: 2023 Data Purchasing Power U.S. Average Composite: 100 Waco Composite: 91.4 3.4% UNITED STAT ES 3.6% TE XA S MAY 2022 MAY 2023 3.4% WACO MSA 3.4% UNITED STAT ES 4. 1% TE XA S 3.7% WACO MSA
13 3,499 MAY 2022 136,16
MAY 2023
1

Ambassadors are the o cial goodwill greete rs and volunteer liaisons between the Chamber and it s member s. Ambassador s at tend ribbon cuttings and greet at tendees at sele cted Chamber events

Why Volunteer?

Professional recognition as a community leader

Networking oppor tunities and business leads

Eligibility for Ambassador Awards

For more information, visit WacoChamber.com/Ambass ador s

SPONSORED BY

WACOCHAMBER.COM | 47

CHAMBER

GREATER WACO CHAMBER HOSTS ALLEN SAMUELS CHAMBER CLASSIC

In early May, the Greater Waco Chamber hosted a great Allen Samuels Chamber Classic! Thanks to our golfers and sponsors for spending the day with us! Congratulations to our Spirit Contest winner, Speerhead Beyond.

Presenting sponsorship for the Allen Samuels Chamber Classic is provided by Allen Samuels Dodge Chrysler Jeep Ram Fiat. n

GREATER WACO CHAMBER HIRES WORKFORCE & TALENT DIRECTOR

In April, the Greater Waco Chamber welcomed its new Director of Workforce & Talent, Tiffany Gallegos Whitley. Whitley will focus on connecting business and industry to K12 schools and institutions of higher learning. In her role, Tiffany works alongside employers and education/training partners to ensure Waco has the skilled talent to meet current and future workforce demand. Using her social work training, she has enjoyed working between

community-based organizations and businesses over the past 12 years. A Baylor University graduate who never left, Tiffany has a Bachelor of Arts and a Master of Social Work degree from the Diana R. Garland School of Social Work. She lives with her husband Patrick, son Wyatt, daughter Evey, and two lazy cats. In her spare time, Tiffany enjoys spending time with family and friends, trying out new places around Waco, and growing her plant collection. n

December 7, 2023

11:30 a.m. – 1:30 p.m. Hurd Welcome Center, Baylor University

48 | SUMMER 2023
NEWS
PRESENTING SPONSOR KEYNOTE SPEAKER CURTIS DUBAY,
U.S.
Chief Economist Economic Policy Division
Chamber of Commerce

Grand champion: Sushi Dojo

THE TEXAS FOOD TRUCK SHOWDOWN WAS A HIT!

In April, The Texas Food Truck Showdown overtook Heritage Square in downtown Waco, with more than 35 food trucks from around the country. This unique event brought thousands of foodies together for a full day of food and fun. During the event, we presented awards to six food trucks. Throughout the day, attendees enjoyed live, musical performances from McLennan Community College’s Jazz Band, Country Band and Rock Band, as well as Distinguished Soundz, Sundae Drivers and Sloppy Joe Band. Watch the Facebook page and website for more details about The 2024 Texas Food Truck Showdown scheduled for April of next year!

Presenting sponsorship for The Texas Food Truck Showdown is provided by Texas Farm Bureau. n

People’s Choice: Island Noodles

Best International: Le’s Kitchen Best Dessert: Churros Time SAVE THE DATE FOR NEXT YEAR: APRIL 13, 2024

Deep Fried Fun: Lulamae’s Cajun Cuisine

Southern Style: Tank’s Burgers

WACOCHAMBER.COM | 49

LEAD PROGRAM HOSTS SECOND ANNUAL WELCOME TO THE REAL WORLD EVENT

In April, high school students in the Leadership, Education and Development (LEAD) program participated in the second annual Welcome to the Real World, an event designed to introduce students to the choices they will face upon graduation, including what career to pursue, what car to buy, where to live and how to pay bills based on the decisions they’ve made.

Welcome to the Real World’s goal is to help ensure that students are prepared for life after high school. The event is unique because it provides a reality check so students know what to expect in their next stage of life. In addition, by connecting students to resources and businesses that they may not know about, we hope to show them many facets of the Greater Waco Community.

The LEAD program is a business and education partnership that pairs high school students from Waco, University, Robinson, Rapoport Academy, Harmony School of Innovation, La Vega, Connally, Lorena, Midway, West and the Methodist Home with business leaders to foster mentoring relationships that educate and expose students to various business fields.

Welcome to the Real World is sponsored by Bubba’s 33, First Central Credit Union, First Methodist Church of Waco, H-E-B, and Spiral Ed Solutions, LLC.

To learn more about LEAD, visit WacoChamber.com/LEAD. n

50 | SUMMER 2023 CHAMBER NEWS

LEAD PROGRAM AWARDS $67,500 IN SCHOLARSHIPS TO SEVEN LOCAL STUDENTS

High school students in the Leadership, Education and Development (LEAD) program were awarded more than $67,000 in scholarships at their year-end banquet in May.

2023 LEAD Scholarship Recipients:

Shiroz Kazani, Midway High School, $20,000 Bradley Ray Hulse Memorial Scholarship, presented by Central National Bank and The First National Bank of Central Texas

Ivory Scott , Waco High School, $15,000 All Star Scholarship, presented by Magnolia and the City of Waco

Imani Downing, University High School, $10,000 Distinction Scholarship, presented by Magnolia and the City of Waco

Patrick Coke, Midway High School, $7,500 No Boundaries Scholarship, presented by the Battle Family and Brazos Masonry

Alana Chapa, Waco High School, $5,000 Persistence Scholarship, presented by Magnolia

Yulisa Palacios, Midway High School, $5,000 Alton Davis Memorial Scholarship, presented by the Davis Family, Atmos Energy and Slovacek’s

Kevin Redmond, Waco High School, $5,000 Reaching Back As You Climb Scholarship, presented by Ashley Philips

Since 2010, more than $620,000 in scholarships have been awarded.

Presenting sponsors for LEAD are Ascension Providence, AT&T, Bank of America and Texas Oncology. n

LEAD is a great program for anyone who is interested in changing the life trajectory of local students! From becoming a mentor to sponsoring a scholarship or hosting an event, there’s something to fit everyone’s commitment level.

WACOCHAMBER.COM | 51
SHIROZ KAZANI KE’SHA LOPEZ, MASTER OF CEREMONIES GRADUATING SENIORS JOE NESBITT ADDRESSES STUDENTS IVORY SCOTT PATRICK COKE YULISA PALACIOS IMANI DOWNING ALANA CHAPA KEVIN REDMOND

GREATER WACO CHAMBER HOSTS BUSINESS AFTER HOURS EVENTS IN PARTNERSHIP WITH LOCAL ORGANIZATIONS

In April, your Chamber partnered with Mantis Innovation to host Business After Hours. With a scavenger hunt and great food and drinks, even the rain couldn’t keep people away! n

In May, your Chamber partnered with Heart of Texas Goodwill Industries. During the event, attendees had the opportunity to tour the facility and learn more about how the organization supports workforce growth and development in the community. n

52 | SUMMER 2023 CHAMBER NEWS

In June, your Chamber partnered with Hemisphere Aerospace Investments. With great food and beverages, attendees had a great time building and strengthening their connections with other community members. n

Watch our calendar at WacoChamber.com/ Calendar for details about all of our upcoming Business After Hours events.

Greater Waco is the place to st ar t or further your career with new and growing businesses in ever y sector and industry. Join us for the inWaco Job Fair w her e we connec t people wit h employment and training opport unities!

Thur sday, Oc t. 5 Waco Convention Center 3 – 6 p.m.

SIGN UP NOW TO BE AN EXHIBITOR

wacochamber.com/inwaco-job-fair

WACOCHAMBER.COM | 53
Formerly know n as Find Your Waco

LEADING WACO WOMEN EMPOWERING THROUGH MENTORING WORKSHOP BRINGS WOMEN LEADERS TOGETHER

In May, the Greater Waco Chamber hosted the first in the 2023 Leading Waco Women Series, the Empowering through Mentoring Workshop, which featured three mentor/mentee pairs discussing the evolution of their relationships and breakout discussions at each table during the high tea. First, attendees heard from Stephanie Peters and Crystal Fussell about how their relationship grew through the formal mentoring program at Cargill. Second, TFNB Your Bank for Life’s Christy De Leon and Stephanie Rhodes discussed the mutual benefit of finding a suitable mentor/mentee relationship. Lastly, Tasmin McDonald and Keshia Miller discussed the importance of communicating expectations in mentor/mentee relationships.

The Series will continue in the fall with the Leading Waco Women Serving Summit and ATHENA Leadership

Award. This series was created to celebrate, empower and develop female leaders in the Waco community. The two-part annual series provides professional development opportunities through half-day conferences, keynote speakers, panel discussions and networking. Each event focuses on the three components of leadership: serving, empowering and mentoring.

Nominations for the ATHENA Leadership Award are open now until Aug. 1. More details are available at wacochamber.com/leading-waco-women.

Presenting sponsorship provided by Ascension Providence.

54 | SUMMER 2023 CHAMBER NEWS
n
CHRISTY DE LEON & STEPHANIE RHODES STEPHANIE PETERS & CRYSTAL FUSSELL TASMIN MCDONALD & KESHIA MILLER
WACOCHAMBER.COM | 55

TSTC ANNOUNCES LEADERSHIP APPOINTMENTS AT WACO CAMPUS

Texas State Technical College recently announced three leadership appointments at the Waco campus.

Beth Wooten has been named Waco Campus Provost. She has been with TSTC since 2014 and previously served the college as Statewide Associate Vice Chancellor of External Relations. She will continue her role as Chief Executive Officer of The TSTC Foundation.

Kelly Contella has been appointed as a Waco campus Associate Provost. She began work in 1997 at TSTC and was

previously team leader of the college’s Human Resources Business Partners.

Kacey Darnell has been named Director of the future Industrial Training Center to be located in the Texas Central Park at the intersection of state Highway 6 and Interstate Highway 35 in Waco. She has been employed since 2006 at TSTC and was previously Executive Director and Vice President of TSTC’s Career Services department.

For more information on TSTC, go to tstc.edu. n

56 | SUMMER 2023 MEMBER NEWS

ROMARK LOGISTICS OF TEXAS PARTNERS WITH MCLENNAN COMMUNITY COLLEGE IN GRANT FOR SKILLS DEVELOPMENT

The Texas Workforce Commission awarded McLennan Community College a Skills Development Fund

Grant to be shared by Romark Logistics of Texas, Inc., a leading supply chain solutions and logistics company, and three other local businesses. The grant was awarded to businesses in the manufacturing and healthcare sectors to train 440 employees in such areas as leadership, mechanical/electrical, OSHA, LEAN Manufacturing, and crossoperational training. Romark will use the funds to create customized onsite training videos. The videos will all be filmed at the Waco facility and cover a variety of topics.

“We are so grateful to be awarded funds from this grant,” said Amy Sue Lebovitz, Executive Vice President, and

Counsel of Romark Logistics. “Each investment in skills training helps our employees develop their professional skills and carry out the critical functions of their role even more safely and efficiently. They will be set up for success every step of the way.”

As a top supply chain solutions, logistics, and cold-chain provider in North America, Romark services some of the leading consumer packaged goods, pharmaceutical, and retail companies worldwide. Romark has three facilities in Texas, located in Irving, Lancaster, and Waco, and additional facilities nationwide. n

HEART OF TEXAS BEHAVIORAL HEALTH NETWORK BUILDING NEW CAMPUS ON IMPERIAL DRIVE

Excitement builds for the Waco community and the Heart of Texas Behavioral Health Network (HOTBHN), with cutting-edge mental health crisis care getting bolstered by the near completion of our new health campus.

The $13.9 million, 27,500-square-foot Diversion Center facility, located roughly equidistance between Waco’s two major hospitals, will be the center point for all of HOTBHN’s diversion services for Waco and McLennan county, as well as Bosque, Falls, Freestone, Hill, and Limestone counties. In addition, it is designed to ease the burden on law enforcement, who will have a constant presence at the facility and local emergency departments. This will be possible with the expanded space and a medical clearance component.

The Diversion Center is part of what HOTBHN calls the Imperial Drive Health Campus – with the Diversion Center at 6500 Imperial Drive. A few feet away, the 6400 Imperial Drive location houses the HOTBHN administration, the Klaras Children’s Center ECI staff, and many of the agency’s support staff.

HOTBHN wants the community to share in its excitement of delivering these bold initiatives to the people of Waco and McLennan County – to increase mental health outcomes at a time when mental illness costs businesses around $300 billion a year in absenteeism, lost productivity, and health care costs. HOTBHN is honored that the Greater Waco Chamber of Commerce will partner to host a ribbon-cutting ceremony and tour of the facilities in the first week of September 2023. n

WACOCHAMBER.COM | 57

JOHNSON ROOFING CELEBRATES OVER A MILLION WORK HOURS WITH NO LOST-TIME INJURIES

Johnson Roofing announced the company has more than 1 million work hours completed with no lost-time injuries since January 6, 2016.

As of April 30, 2023, Johnson Roofing had 1,009,415 hours without a lost time accident. In number of days, that is 2,657 days without accidents.

“Hitting this record means that our mission of excellence in safety is validated, but the pursuit to the next milestone continues,” said Johnson Roofing President and CEO Sherri Johnson McDonald. “The key to our success is constant training and empowering our team to make the right decisions.”

Johnson Roofing’s Safety Director, Kevin Sanders, says the company’s field crews are at risk of falling 90% of the workday. “This is quite an accomplishment for a small company in a high-risk OSHA category where falls are prevalent,” said Sanders.

Johnson Roofing fluctuates from 75 to 95 employees. “It takes longer to hit a million hours with fewer employees,” said Sanders.

Safety training is a substantial component of the company’s training program, Johnson Roofing University. According to McDonald, what differentiates Johnson Roofing from its competitors is that the crews are fully trained on OSHA regulations with special emphasis on fall protection. The company also provides supplemental training for its subcontractor partners. All crews and subcontractor partners are covered by workers’ compensation insurance, protecting both the workers and the property owners.

Johnson Roofing has received Texas Mutual Insurance’s safety award for seven years for its constant focus on improving safety and the company’s safety record. In one instance, Johnson Roofing was selected from a pool of 48,000 companies to win one of 164 awards. n

58 | SUMMER 2023 MEMBER NEWS

UZIN UTZ

NORTH

AMERICA RECEIVES OCCUPANCY PERMIT – NEUBERGER PROMOTED

Uzin Utz North America Inc. received their final occupancy permit on their facility located at 7601 Mars Drive, Woodway, Texas. The final occupancy permit ends the construction phase of their 125,000-square-foot dry-mortar, R&D, and training facility. In June, Uzin Utz North America held a small thank-you luncheon and tour for local leadership of McLennan County, City of Waco, and the Waco Chamber of Commerce for their support throughout their project.

During the luncheon, it was announced that their brand UZIN had secured one of the largest projects to date at the redevelopment of the Metropolis Metrotown mall in British Columbia, Canada. The project would not have been able to be supplied by UZIN

without the Waco facility coming online. Over 100 semi-truck shipments will leave the facility over the next month directly to British Columbia.

In other company news, it was announced that Josh Neuberger has been promoted to Vice President of Strategy and Development. In this role, Neuberger will work closely

with all departments implementing strategic initiatives set forth within the company’s five-year strategic plan and additionally develop, implement, and maintain various programs or departments as needed. Three years ago, Neuberger relocated to Waco with his wife and three children to assist in the construction of the new facility and aid in developing local relationships. n

WACOCHAMBER.COM | 59

RIBBON CUTTINGS

Work Wear Safety

Ribbon Cutting on December 8, 2022

D.R. Horton

Ribbon Cutting on December 13, 2022

Work Wear Safety, a national leader in the safety industry, celebrated the opening of a retail store in Woodway, Texas in December 2022. The ribbon cutting event, attended by local industry professionals and members of the Chamber, was highlighted with a special presentation of their latest store design. For the past 20 years, Work Wear Safety has serviced the Waco area with its Mobile Stores dubbed “shoemobiles”. The store showcases an impressive collection of the best safety footwear, protective gear, and digital technology.

Coleman McDonald, Owner

6900 Woodway Dr, Woodway, TX 76712 (254) 227-5710

WorkWearSafety.com

City Tire & Battery

Ribbon Cutting on January 3, 2023

City Tire and Battery held its ribbon cutting to celebrate 80 years of service to the Greater Waco community. After 80 years of service, it is proud to expand its service and help the continued growth Waco has seen these past 20 years. Berry Graves is now going on 34 years in the family business, and with the addition of his son Gillen Graves, City Tire and Battery is set to continue its service to the Greater Waco community.

Gillen Graves

1502 S Valley Mills Dr, Waco, TX 76711

(254) 752-9291

CTB-Waco.com

Finding a place to call home is one of the greatest opportunities we have; it’s a dream we all share – to have a special place where memories are made. Since 1978, D.R. Horton has been delivering on that dream. The team believes in a vision of homeownership for everyone – a home for every stage in life. D.R. Horton is excited to continue its vision in Rivers Crossing in China Spring, Texas!

Terry Stanley, Division President

6900 Canadian Dr, China Spring, TX 76633 (254) 277-1601

DRHorton.com

The Brazos Landing

Ribbon Cutting on January 12, 2023

At The Brazos Landing, you will enjoy old traditions and new endeavors with an upscale dining experience featuring American Fare, Cajun Cuisine and Fresh Seafood. Dine on the outdoor Buzzard Billy’s Swamp Shack deck and enjoy great sunset views of The Brazos River. Simply the very best pre- and post-game venue in Waco with accommodations for large parties and special events. The Brazos Landing: where I-35 and the Brazos meet.

Becky Lindsey, Owner/Manager

100 I-35 North Frontage Road, Waco, TX 76704 (254) 753-2778

TheBrazosLanding.com

60 | SUMMER 2023

SPONSORED BY

Amanda Cunningham Global Group

Ribbon Cutting on January 26, 2023

JJ’s Balloons

Ribbon Cutting on January 30, 2023

The Amanda Cunningham Coldwell Banker Apex Realtors Global Group, based in Central Texas, has established itself as one of the most successful real estate teams. Led by Amanda Cunningham, who ranks among the top 1% of all Waco agents, it has a proven track record, earning the prestigious 2022 President’s Award and the title of #1 team at Coldwell Banker Apex. The commitment to exceptional customer service, personalized advice, and a concierge service sets the team apart in the industry, fostering a loyal client base and an impeccable reputation.

Amanda Cunningham, Owner

500 N Valley Mills Dr Ste 101, Waco, TX 76710

(254) 495-0338

ACGlobalGroupWaco.com/agent/amanda-cunningham

CenterWell Home Health

Ribbon Cutting on February 14, 2023

CenterWell Home Health is one of the nation’s largest providers of home care services. Centerwell’s priority is the patients it serves and strives for clinical excellence. Waco is a 4.5 out of 5-star agency, bringing personalized, comprehensive care directly to you. Offering Skilled Nursing, Physical and Occupational Services and Medical Social Worker Visits, CenterWell offers specific programs that assist their patients. When you need in-home support, its team is there with expert, compassionate care you can count on.

Karla Summers, Sr Acct Executive

5400 Bosque Blvd Ste 245, Waco, TX 76710

(254) 405-6800

CenterWellHomeHealth.com

Celebrating more than four years in business, JJ’s Balloons is thankful to be a part of the Waco Chamber. JJ’s Balloons small business has grown quickly in this short time. The team finds great pleasure helping people celebrate the special events in their lives. Whether you’re celebrating a family birthday or hosting a large corporate event, JJ’s Balloons can help with your balloon arrangement, grand backdrop or entrance balloon decor. JJ’s Balloons also delivers.

Jeff Logan and Jennifer Svacina, Owners 1412 N Valley Mills Dr Unit 104, Waco, TX 76710 (254) 300-4851

JJsBalloons.com

Lighthouse Coffee & Wine

Ribbon Cutting on February 16, 2023

Lighthouse Coffee & Wine is a place where everyone is welcome. Our guests enjoy a friendly, open environment where excellence in product and service is paramount. The goal of Lighthouse is to curate an experience for each individual guest, one defined by quality ingredients, excellent hospitality, and a friendly atmosphere. Come by today for a delicious coffee, glass of wine or craft cocktail. Bring your friends, your family or just yourself. Here, you’re always welcome.

Neal Simpson, General Manager 624 Washington Ave, Waco, TX 76701 (254) 339-1542

LighthouseWaco.com

WACOCHAMBER.COM | 61

ANCO Insurance

Ribbon Cutting on February 23, 2023

K&K RV and Boat Storage

Ribbon Cutting on March 2, 2023

For over 150 years, ANCO Insurance has worked alongside individuals and businesses to provide strategic, thoughtful insurance solutions that create consistent value and longterm relationships. As a Texas-based full-service insurance agency, ANCO offers personal, business, and employee benefits solutions to thousands of clients nationwide. With the new Waco office location, clients will have convenient access to local agents and an array of solutions for their insurance needs. ANCO Insurance – Independent. Client-focused. Value driven.

Scott Estill, Employee Benefits Producer 1227 North Valley Mills Dr Ste 227, Waco, TX 76710 (254) 420-0032

ANCO.com

Waco Memorial Funeral Home, Cemetery & Cremations

Ribbon Cutting on March 21, 2023

Waco Memorial Park has announced the opening of its new, on-site funeral home. Waco Memorial Funeral Home will provide families the exclusive convenience of handling all funeral needs in one convenient location for many generations to come. Some amenities include a modern Hill Country designed building, spacious chapel, reception hall with catering equipment, and two visitation rooms. Call to set up a tour today.

Cami Hight, General Manager 6623 S IH-35 Waco, TX 76706 (254) 662-3430

WacoFHMP.com

K&K RV and Boat Storage held a ribbon-cutting event to celebrate its new location in Lorena. Kent and Karen Garbett are excited to serve the community with a specialized storage location. Whether you need to store something as big as a motorhome or your family pontoon, K&K is happy to serve you and find you the perfect storage space at their secure facility in Lorena.

Kent & Karen Garbett, Owners 5745 Old Lorena Rd, Lorena, TX 76655 (254) 744-2565

KKRVBoatStorage.com

Ribbon Cutting on June 1, 2023

Chelsea Lubetich Insurance Agency is here to help you and your family protect the important things in your life. Chelsea has over 12 years of experience protecting clients’ assets and is committed to changing the insurance experience one client at a time. Her agency will take the time to go over your options to provide you with an insurance plan that best fits your wants and needs while providing you with five-star customer service. The team offers insurance to cover your auto, home, life, business, and many more product options.

Chelsea Lubetich, Owner 611 W Loop 340 Ste 1, Waco, TX 76712 (254) 296-8770

Agents.Farmers.com/CLubetich

62 | SUMMER 2023
Farmers Insurance – Chelsea Lubetich Agency
CUTTINGS SPONSORED BY
RIBBON

PRESENTING SPONSOR

At Technology Business Brie ng, attendees learn about regional and national tech-driven innovation. Hosted quarterly, this program features experts highlighting new technological advances.

PRESENTING SPONSORS

WacoChamber.com/Events

WACOCHAMBER.COM | 63
MORE INFORMATION AT WACOCHAMBER.COM/EVENTS

AC Hotel by Marriott Waco

600 Mary Ave

Waco, TX 76701

(254) 910-8900

Marriott.com/ACTAC

AdaptAbilities

(254) 863-8264

AdaptAbilities.net

Alliance Electrical Group, LLC

2629 Franklin Ave Waco, TX 76710

(254) 749-1655

AEGroupTX.com

Baker and Carey Insurance Agency

2601 Franklin Ave Waco, TX 76710

(254) 752-2277

BakerAndCareyInsurance.com

Caring Senior Service Waco

1227 N Valley Mills Dr Ste 233 Waco, TX 76710

(254) 277-2735

CaringSeniorService.com/waco

CenterWell Home Health

5400 Bosque Blvd Ste 245 Waco, TX 76710

(254) 405-6800

CenterWellHomeHealth.com

Central Texas Specialty Construction

(254) 709-8291

CTXSpecialtyConstruction.com

Chesterwood LLC

7582 Spring Valley Rd Moody, TX 76557

(512) 436-3448

Farmhouse1905.com

City Tire & Battery

1502 S Valley Mills Dr Waco, TX 76711

(254) 752-9291

CTB-Waco.com

Deandra Grant Law

605 Austin Ave Ste 5 Waco, TX 76701

(254) 777-6110

WacoDWISite.com

Devco Fence & Supply

325 New Dallas Hwy

Lacy Lakeview, TX 76705

(254) 294-8264

DevcoFenceSupply.com

Digestive Research of Central Texas

7030 New Sanger Ave Ste 204 Waco, TX 76712

(254) 218-5144

Objective.Health/location/digestiveresearch-of-central-texas/

Fire Source Media

5510 Austin Ave Ste 25520 Waco, TX 76701

(844) 777-1204

FireSourceMedia.com

Fish City Grill

5401 Crosslake Pkwy Waco, TX 76712

(254) 339-1063

FishCityGrill.com

Guardian Payment Services, LLC (254) 722-4940

GuardianPaymentServices.com

Hillcrest Dental Care

7124 Woodway Dr Woodway, TX 76712

(254) 753-0313

SedationDentistWaco.com

Kickstart CPR Training, LLC

1515 Wooded Acres Dr Waco, TX 76710

(254) 294-7655

KickstartCPR.com

Let Us Do The Cooking/Tapville SocialCentral Texas Mobile Taproom

(254) 554-2665

LetUsDoTheCooking.com

Luxury Scrubs LLC

(254) 733-0198

LuxuryScrubs.net

Mission Golf Cars

1900 W Loop 340 Waco, TX 76712

(254) 545-9333

MissionGolfCars.com

Nisbet Architecture, LLC

215 S 2nd St Ste 311 Waco, TX 76701

(254) 910-8010

NisbetArchitecture.com

NYT Events, LLC

(347) 650-1666

Oak & Ivy Wine Bar Bistro

13701 Woodway Dr Ste 619

Woodway, TX 76712

(254) 615-3111

OakAndIvyWineBar.com

Octapharma Plasma, Inc.

5301 Bosque Blvd Ste 320

Waco, TX 76710

(254) 342-3212

OctapharmaPlasma.com

Rise N Run Gas Stations

6435 Bagby Ave

Waco, TX 76712

(409) 223-0218

TheRiseNRun.com

Safe Space Storage

920 N Valley Mills Dr

Waco, TX 76710

(254) 870-1176

USStorageCenters.com/storage-units/tx/ waco/920-n-valley-mills-dr

Sandstone Apartments

5101 Sanger Ave

Waco, TX 76710

(254) 772-8532

SandstoneApartmentHomes.com

Stages of Recovery, Inc.

700 N Robinson Dr

Robinson, TX 76706

(254) 251-3414

StagesRecoveryCenters.com

StretchMed Waco

510 Austin Ave 25348

Waco, TX 76701

(254) 214-8590

StretchMedStudios.com/stretchmed-waco

Texas Retina Associates

203 Archway Dr

Woodway, TX 76712

(254) 753-7007

TexasRetina.com

Unite Private Networks

(816) 903-9400

UnitePrivateNetworks.com

Waco Winery & Vineyard

6826 E State Hwy 6

Waco, TX 76705

(254) 875-2375

WacoWinery.com

Work Wear Safety

6900 Woodway Dr Woodway, TX 76712

(817) 640-2299

WorkWearSafety.com

Zelevie Health Transitional Rehabilitation and Assisted Living

5801 Crosslake Pkwy

Waco, TX 76712

(254) 218-6390

ZelevieWaco.com

SEE THE FULL MEMBERSHIP DIRECTORY AT ISSUU.COM/WACOCHAMBER

64 | SUMMER 2023
BY
NEW MEMBERS PRESENTED
P.O. Box 1220
TX 76703-1220 PRSRT STD US POSTAGE PAID PERMIT NO. 30 Waco, Texas
Waco

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