Greater Waco Business - Winter 2023 - A Dynamic Downtown

Page 18

by Tom Balk, PLA Director of Strategic Initiatives City of Waco

The City of Waco’s visionary Downtown Development Project is poised to revitalize a prime area of the city center, delivering on a billion-dollar vision that commits itself to authentically celebrating the art, culture, and history of Waco through public and commercial development that work together to activate the urban core and Waco’s Front Lawn. The 20-year development vision encompasses residential, commercial, retail, office, entertainment, hospitality, and public spaces – it builds upon land and ingredients that have been carefully assembled by Waco’s leaders over many years. The project aims to create a dynamic, fully functioning urban center that serves to support Waco’s continued growth. Development will reflect the unique character of Waco, while also incorporating sustainable design principles, promoting walkability, and fostering connectivity with existing amenities and infrastructure. This article provides a window into this transformative process, exploring its comprehensive phases, focus, and the vital role it plays in the city’s future.

16 | WINTER 2023


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