EMAIL?! Why Do I Need to Use Email?
Ok, so you’ve decided to get into the internet marketing arena. You’ve probably been looking at places like the Warrior Forum, checked into Google Ad Sense, and may have even looked into affiliate market through Click-Bank. But if you’re like a lot of people, you’re beginning to get a little lost with all the information that’s out there.
Let’s try again starting at square one. First, what does internet marketing actually mean? I know this may sound a little basic, but a clear definition helps you to know what you’re actually focusing on. From Wikipedia: Internet marketing is” Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.”
Now from the sound of the above definition, all you’re doing is advertising. Of course, there’s much more to internet marketing than advertising. However, if you want to make money, you have to advertise. It doesn’t matter how good a product or service is, if it’s not advertised in some form it won’t make enough money to survive. Once you’ve found your niche and have your product or service ready to sell, then the next step is marketing that product or service.
The Importance and Need for a List
"The money's in the list." If you haven’t already heard this message, then get ready because it’s everywhere. And, for good reason – it’s true. Let me explain. You have a product that you developed yourself or purchased for resale. You worked like crazy to
market it and it sold like hotcakes. Time passes and your revenue begins to lag, then stop altogether. So, you go back and start the process all over again. You’re going to have to do this every single time. But, if you had a list of the customers that you already sold to initially, instead of starting from scratch you would send that list of customers an email letting them know that you have a new product they might want to try. They already purchased from you once and know the quality of the product or service you sell, and they’re more likely to purchase from you again. All without purchasing advertising space, or trying to constantly get traffic to your site. Here’s a quick diagram of this process:
Looks great, right? But think about it; you’ll need to go through this process every single time. There’s nothing wrong with this process. It works quite well, as long as you KEEP WORKING IT ALL THE TIME! However there’s an easier and more effective way to get results without going through the same time consuming monotony each time.
Once you start selling why not get a customer list and keep building on it? It just makes sense. Work smart, not hard. That’s the beauty of email marketing. You make money much easier and much faster.
If you want to know more about building your list, check out www.listbuildergold.com/preferred.html