Video Creation Process

Tom Tezak Training

The Power of YouTube for Real Estate Agents

YouTube is a game-changer for real estate agents, providing a unique platform to connect with potential clients. We've successfully sold millions of dollars in real estate through leads generated on YouTube. Here’s why you should harness its power:

The Unique Advantages of YouTube

- Lead Generation: YouTube is a powerful tool for generating high-quality leads who are already interested in your services.

- Pre-Established Trust: When a lead reaches out to you from YouTube, they already know, like, and trust you. They’ve chosen you as their agent before you’ve even met. This sets the stage for a more meaningful and productive relationship.

- Scalability & Efficiency of Reach: Even if your channel receives a "small" number of views—say 200- imagine the power of speaking to 200 people at once vs how long that would take you if you had to speak with them in person.

- Building Authority: Each video you create positions you as an expert in your market. The more valuable content you provide, the more trust you build.

Embrace the power of YouTube to elevate your real estate business. By creating engaging content and connecting with your audience, you can turn views into valuable leads and sales

Equipment:

DJI Osmo Pocket 3 – Portable gimbal camera

DJI Mics – Wireless microphone system w/ wind filter

iPhone – For filming and B-roll

Computer with iMovie – Primary editing tool

Multi-Port Hub Docking Station – Connects devices and peripherals

Camera Bag – Holds all equipment and cables for easy access

Extra batteries

Charging wires

Extra Micro SD cards

Comb & Hairspray

Tripod (tumtek)

Ring light (*not for glasses-wearers)

Programs used

Heygen

Descript - Transcribes, edits- clean up um’s and ah’s

Canva (Pro)

iMovie

Tom AI

Chat GPT

Opus.Pro

Adobe sound enhancer

Preparation - Creating Video content

Start with Brainstorming Topic Ideas

We have a list of 100+ topics to choose from.

Select topics based on relevance and audience interest

Timely Vs Evergreen

Search Real Estate in your community and see what is trending & recreate it

Buckets (Categories of Videos)

Properties – Home tours, property highlights, caravan, luxury, community overviews

FAQs – Answering common questions (market trends, processes)

Lifestyle – Local experiences, events, or neighborhood tours, local restarants, businesses, politicians

Make sure you have all Equipment and it is charged

Tom improve consistency, it is best to Batch Record

An option would be to Chat GPT to create a script or video outline, or even t t id B t k it i i / rsona

Filming Tips

Use Mic to record audio. We like the DJI Mic, however any mic, wireless or wired is better than no mic

Face the camera when speaking

Guide viewers into rooms avoid blocking the view.

If you stumble multiple times, pause and start the sentence from the beginning.

Capture B-roll (extra footage to complement the video).

Lighting: Position the light behind the camera whenever possible for a better shot.

Be planful to stage the shoot.

Plan a hook: The first 5 seconds are crucial most viewers drop off here.

On property tour and topical style videos, we often, we film the intro last to capture the right tone and flow.

Editing

We primarily use iMovie for editing. It’s simple, with just enough tools to get the job done.

Editing Shortcuts in iMovie

Ctrl + B: Split clip

Useful iMovie Tools:

- Add music/audio

- Cut video into sections

- Crop videos to fit the frame better

- Ken Burns Effect: Zoom in or out

-Easily Overlay footage or Audio

- Limited color and sound grading tools important to start with good sound in the original footage

Ctrl + Z: Undo

Ctrl + C: Copy

Ctrl + X: Cut

Ctrl + V: Paste

8 Second rule- next time you watch a commercial or tv show, count how many seconds each frame lasts. Using this technique will help you stimulate people’s brain when they are watching your video

AI Tool to Enhance Editing

- Descript: Removes filler words, enhances sound quality, removes background or adds greenscreen if needed

Free Background Music

- YouTube Audio Library: Log in to your account, go to Manage Videos, and scroll down to Creator Music on the left panel

If you get to the point of monetizing, some music wouldn’t allow you to monetize your video.

Designing the Ideal Thumbnail

Use Canva to create thumbnails

Look at Templates for ideas

Search Other Creators for inspiration

Take some clear high quality “reaction” photos to use on thumbnails

Canva has a great Background remover tool, add shadows/glow for an extra pop

Use large, clear text in an easily readable font so viewers can quickly grasp the video’s message.

Use bigger text to emphasize important words

Posting the Video

Title

Use a clear, compelling title that includes relevant keywords

Keep it concise, descriptive, & engaging.

Create curiosity while making the content clear.

Description: Write a detailed, keyword-rich description.

Include keywords naturally within the first 150 characters. Add a call to action (e.g., “Subscribe” or “Check out more videos”).

Ensure the description reflects the content accurately and engages viewers.

Playlists:

Group videos into relevant playlists to increase watch time and session duration

Keywords

Include keywords in the title, description, tags, and playlist titles. Use keywords in video file names (before upload).

Tags :

Add relevant tags that capture variations of your video’s main keywords. Use TubeBuddy’s keyword research tools to find effective tags.

Transcription & Captions:

YouTube auto-generates captions, but you can edit them for accuracy

Transcriptions can boost searchability by providing additional text for the algorithm to index.

SEO: Use TubeBuddy, Keywords everywhere or similar tools to conduct keyword research for titles, tags, and descriptions. Analyze SEO scores and get optimization tips for boosting rankings. Track video performance with TubeBuddy analytics to refine future uploads.

Repurpose Content

Transcribe video and load into chatGPT have it create a blog

Load video into opus.pro to have it auto generate reels/shorts or chop and crop it yourself to use on insta/tik tok etc

Take youtube link and put it in weekly newsletter and promote

Use QR code on postcards to showcase neighborhood & or community videos

Share the video link across different social platforms

Is it better to create specific content for different platforms, or to repurpose your long videos?

Creating an Ad

Create a Google Ads account: Link it to your YouTube account.

Choose your Ad Style. There are 2 ways to run ads:

1. On Your Competitor’s Channel (TrueView In-Stream Ads)

2. As a Suggested Video with Search Terms (TrueView Discovery Ads)

Set your budget and bidding strategy: Decide how much you're willing to pay per view or per click (CPV or CPC).

Launch the campaign: Once everything’s set, run the campaign and monitor its performance.

Product Links

DJI Osmo Pocket 3: https://amzn.to/3NK9hKR

DJI Wireless Mic 2: https://amzn.to/4e4RjgT

Hub Docking Station: https://amzn.to/3YHlvu3

Tumtek Tripod/selfie Stick: https://amzn.to/40qfDXo

Tripod With Ring light: https://amzn.to/3YFXZxB

Travel Case/organizer: https://amzn.to/48q0hnO

MicroSD card 128GB https://amzn.to/4f1cYrK

M l i Ch i bl h // /4f1cYrK mfm7i

YouTube Partner Program - Is it Worth It?

Eventually You can earn money from ads on or around your videos.

To Qualify to monetize your channel, you’ll need to either:

1. Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or

2. Get 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.

However, you would benefit way more from gaining Real Estate Leads than monetizing your channel, so it should not be the focus.

If you have any questions, reach out to Tom at 808-280-2055 or ttezak@yourcoach.com